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AT YOUR

Official Magazine of North Carolina Restaurant & Lodging Association

SERVICE PLUS Emergency Preparedness Resources

10 Years of Chef Showdown

NCRLA Launches AI Summit Legislative Victories

CELEBRATING CHEF SHOWDOWN Fall 2026, Vol. 15, Issue 4 NCRLA.org

PASSIONATE ABOUT FOOD … AND THE COMMUNITY At US Foods® we make it our priority to support our communities and the people within them. Thank you for leading North Carolina's F&B Industry. You Make The Magic, We Help You Make It.

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Contents

NCRLA BOARD OF DIRECTORS EXECUTIVE COMMITTEE: SHERI ERHART, CHAIR CMC Hotels VINAY PATEL, VICE CHAIR, SREE Hotels, LLC TAD DOLBIER, TREASURER Tar Heel Capital Corporation STEVE THANHAUSER, SECRETARY, Angus Barn LANCE TRENARY, NATIONAL RESTAURANT ASSOCIATION LIAISON Golden Corral Corporation

Features 10

Future of Hospitality Golf Classic

Legislative Wins Asheville for Hospitality Hospitality Summit Updates from the

NCRLA tournament supports hospitality

Government Affairs team

Bringing together industry leaders

Emergency Chef Showdown Preparedness Resources Celebrating 10 years Cover Story:

of NCRLA’s signature event

Exclusive resources for NCRLA members

AMBER MOSHAKOS, NATIONAL RESTAURANT ASSOCIATION LIAISON LM Restaurants JASON SMITH, IMMEDIATE PAST CHAIR 18 Restaurant Group ALLEN THOMAS, PRESIDENT & CEO FRANK GRAY, GENERAL COUNSEL

BOARD MEMBERS:

NCRLA First Annual AI Summit

ANDY CLARK US Foods

Guiding hospitality businesses into the future

Employment Compliance Checklist Is your business compliant?

JEFF CHANDLER Chandler Foods, Inc.

SABRINA BENGEL Bengel Hospitality BURNEY JENNINGS Biscuitville Fresh Southern CHEETIE KUMAR Ajja JULIA MCGOVERN Poppyseed Market LIZA MERRELL 81 Hospitality Group SEAN POTTER Built on Hospitality BILLY SEWELL Platinum Corral PAUL ADKISON CO-X Holdings

In Every Issue 5

Welcome New Members Welcome to our latest members from across North Carolina

Letter from NCRLA Chair and NCRLA President & CEO Strong Voice for NC Hospitality

Upcoming NCRLA Events Mark your calendar and plan to join us

In Case You Missed It Latest North Carolina industry headlines 4

At Your Service | Fall 2026

NCRLA Providers and Partners Give your business a competitive advantage

Member Moments Celebrating leaders from across North Carolina’s hospitality industry

Did You Know? News bites from across the hospitality industry

On the Cover: At Chef Showdown’s 10th anniversary, Taylor Montgomery of Montgomery Sky Farm in Leicester poured himself a win as NCRLA Chef of the Year.

PETE BYERS Summit Hospitality BRENDA DURDEN South Asheville Hotel Associates JAMES L. GRATTON Marriott International KELLY HARRILL Koury Corporation / Koury Hospitality KYLE HIGHBERG Biltmore Farms RUSS JONES LODEN Hospitality PAUL NISWONGER First Carolina Management Hotels TOM PASHLEY Pinehurst Resort PINKESH PATEL Ex Officio, AAHOA Liaison

GOVERNMENT AFFAIRS CHAIR BILLY SEWELL Platinum Corral, LLC

Welcome New NCRLA Members bigcatbrookside.com, ichikakufay.com, conniptioncocktailsandcuisine.com, mizu.restaurant

Together, we can protect and advance the hospitality industry.

Ichi-Kaku Ramen, Fayetteville

Big Cat, Raleigh

Conniption Cocktails & Cuisine, RDU Airport

Mizo, Charlotte

Allied

Restaurants

–Raleigh Beer Garden, RDU Airport

Caldwell Community College

Ashten’s, Southern Pines

Denali, Russellville, AR

Bobby Boy Bake Shop, Winston-Salem

– Lonerider, RDU Airport Coming 2027!

Gabriella White Gabby | Summer Classics, Pelham, AL

Botiwalla, Raleigh

Performance Food Service, Hickory

Circa 1888, Raleigh

Salisbury Moore, Raleigh Southeastern Background Services Southern Elevator Company, Greensboro The Guest Engine, Raleigh thrive! meetings & events, New Bern Victra—Verizon Lodging Embassy Suites Hilton, Asheville Shaner Hotel Group – Compass Margaritaville Hotel, Beaufort –Durham Marriott City Center Sonesta ES Raleigh Cary

Big Cat, Raleigh Harvey’s, Greenville Hooters of America, LLC –Hooters of Burlington –Hooters of Concord –Hooters of Greensboro –Hooters of Hickory –Hooters of Raleigh –Hooters of Raleigh Airport –Hooters of Wilmington Ichi-Kaku Ramen, Fayetteville Mera RD2, LLC –Bongiorno & Son, RDU Airport – Conniption Cocktails & Cuisine, RDU Airport

La Playa Group LLC, Rodanthe The Merrimon-Wynne House, Raleigh Mizo, Charlotte Oak Steakhouse, Highlands Reserve, Cary Ruckus Pizza Inc., Raleigh –Ruckus Pizza Costco Plaza, Apex –Ruckus Pizza Mission Valley, Raleigh –Ruckus Pizza Park West, Morrisville –Ruckus Pizza Tryon Village, Cary –Ruckus Scratch Kitchen, Raleigh Sweet Lew’s BBQ, Charlotte The Serve Pickleball & Kitchen, Cornelius Urban Turban, Cary Vault Craft Beer, Raleigh Villa Verde, Greenville

–Guys Pizza Joint, RDU Airport

Go to NCRLA.org/membership to learn more about NCRLA and to download a membership application. Fall 2026 | At Your Service

The Strongest Voice for North Carolina Hospitality As we look toward the final months of 2026, this issue of At Your Service offers a powerful reminder of just how much NCRLA’s work touches the day-to-day realities of North Carolina’s restaurant and lodging industry. Over the past several months, your Association has been active on issues that matter directly to your businesses. From legislative victories on occupancy tax and ready-to-drink cocktails to our advocacy surrounding the proposed ABC price increase, NCRLA has been at the table working to protect your business and strengthen the hospitality industry. Those efforts are only part of the story. This issue also looks back at a summer filled with opportunities to connect, learn, and celebrate. We recap the Future of Hospitality Golf Classic and our 10th annual Chef Showdown, a decade-long tradition that showcases the incredible talent and creativity within North Carolina’s culinary community. We also highlight NCRLA’s first-ever Hospitality AI Summit in Raleigh, where an outstanding group of speakers and industry leaders shared practical insights into how artificial intelligence is already changing the way hospitality businesses operate, market themselves, and serve their guests. Our Asheville Summit brought another important perspective, with Lt. Gov. Rachel Hunt and AHLA’s Chief Advocacy Officer Brett Horton joining hospitality leaders to discuss the issues and opportunities facing our industry. And because protecting your business means being prepared, this issue includes

Allen Thomas NCRLA President & CEO

resources to help you develop emergency plans, respond when challenges arise, and navigate employment compliance requirements. These tools are another example of the value of having NCRLA in your corner. As fall begins, so does another significant season for our industry and our state. The upcoming elections are a reminder that it has never been more important to strengthen our relationships with elected officials, candidates, community leaders, and one another—and to make sure the hospitality industry remains front and center wherever important conversations are taking place. That work also extends to our political engagement. The Manteo to Murphy PAC Fundraiser is coming up this fall, providing another opportunity for hospitality leaders and supporters to come together, build relationships, and invest in the advocacy that protects our industry. It has never been more important for our industry to have a seat at the table—and a strong voice when decisions affecting our businesses are being made. Our industry employs hundreds of thousands of North Carolinians, supports communities in every corner of the state, and contributes billions of dollars to our economy. Our voice is strongest when we speak together. Thank you for being a member of NCRLA and for the role you play in making North Carolina a destination where people want to live, work, visit, and gather. We look forward to continuing this work with you in the months ahead.

Sheri

At Your Service Volume 15, Issue 4 An official publication of the NC Restaurant & Lodging Association © 2026 STAFF President & Chief Executive Officer ALLEN THOMAS Strategic Advisor LYNN D. MINGES Vice President of Communications & Business Development CHRIS MACKEY Vice President of Government Affairs ISABEL VILLA-GARCIA Vice President of Finance and Operations SHELLY EUBANKS Director of Membership NATALIE COX Director of the NCRLA Foundation COURTNEY HAMM Executive Assistant DANA TOBIN Sales & Membership BETHANY MURPHY Marketing and Events Coordinator HOLLY FOLKER Food Safety and Lodging Regulations Specialist CAROLYN K. GRIFFIN Editor SHANNON FARLOW Designer TRACIE EUBANK BUSINESS OFFICE 222 North Person Street, Suite 210 Raleigh, NC 27601 Phone: (919) 844-0098 Website: NCRLA.org For advertising and sponsorship inquiries, contact Chris Mackey, Vice President of Communications & Business Development, at cmackey@ncrla.org. Published by FARLOW+CO, LLC

Sheri Erhart NCRLA Board Chair /NCRLA @NCRLA Or search North Carolina Restaurant & Lodging Association

At Your Service | Fall 2026

Upcoming Events Network with hospitality industry leaders at one of NCRLA’s upcoming events. Learn more at NCRLA.org

Manteo to Murphy

October 19 NCRLA Board of Directors Meeting October 19 Manteo to Murphy PAC Fundraiser 5:30–9 pm The Pavilion at the Angus Barn, Raleigh October 26–29 2026 NRA/NRAEF Fall Board Meeting Park Hyatt, Washington, DC

February 22, 2027 NCRLA Annual Meeting and Board Meeting Sheraton Imperial RDU Airport, Durham February 22, 2027 NCRLA Stars of the Industry Sheraton Imperial RDU Airport, Durham

November 17 NCRLA Foundation Board Meeting Virtual December 2–4 ISHA Winter Conference Savannah, GA

Offer your customers what they want...

View the NCRLA Calendar

local

Provide a menu that promotes N.C. products & supports N.C. Agriculture. HOW

• Enhance the “locally sourced in N.C.” message on your menu. • Identify N.C. ingredients on your menu. • Feature & promote seasonal N.C. products. • Align purchasing decisions with N.C. product availability.

WHO CAN

HELP

For inspiration & resources contact Chad Blackwelder Food Service Marketing Specialist N.C. Department of Agriculture & Consumer Services Office 919-707-3150 • Cell 919-971-4352 • chad.blackwelder@ncagr.gov

Fall 2026 | At Your Service

More ways to delight— morning, noon and night. From indulgent comforts to health-forward Grilled Turkey Breast with Spring Kale Caesar

creations, turkey does it all, all day long. Drive success for every daypart with products from Butterball, the brand operators trust to deliver exceptional flavor, quality and support.

Sausage Breakfast Sandwich with Peaches and Chiles

Get recipe inspiration, industry trends and more at butterballfoodservice.com/inspiration. Vietnamese Turkey Bun-Cha with Ginger-Lime Nuoc Cham

Thank You to Our Corporate Partners Corporate Partners support the endeavors of the North Carolina Restaurant & Lodging Association in a variety of ways, including event sponsorships, advertising, and more. NCRLA thanks those who help make the association strong.

DIAMOND

TITANIUM

PLATINUM

SILVER

GOLD

View our Corporate Partnership opportunities at NCRLA.org 8

At Your Service | Fall 2026

In Case You Missed It North Carolina Industry Headlines

AC/DC Concert Powers Record Hotel Night in Charlotte The AC/DC concert at Bank of America Stadium delivered a huge economic boost, helping Charlotte-area hotels achieve a record-breaking night for room sales. Major concerts continue to drive strong demand for North Carolina's hospitality industry.

Taylor Montgomery of Montgomery Sky Farm in Leicester won the James Beard Foundation Award for Best Chef: Southeast. The category covers chefs in Georgia, Kentucky, North Carolina, South Carolina, Tennessee, and West Virginia. The Soil Remembers, a film highlighting the regenerative farming and animal rescue work Taylor and Fran Montgomery do at Montgomery Sky Farm, was nominated in the Documentary Visual Media category.

montgomeryskyfarm.com, bizjournals.com\John Vassallo, charlotteobserver.com\Zaire Breedlove,

The MICHELIN Guide announced that Nashville will host the 2026 MICHELIN Guide American South Ceremony on Oct. 21 at The Pinnacle. The event will celebrate the region's top culinary talent as anonymous MICHELIN Inspectors unveil the newest restaurant selections from across the American South. RDU Joins Charlotte and Asheville Airports Allowing To-Go Cocktails Travelers at Raleigh-Durham International Airport can now enjoy to-go cocktails throughout the terminals after clearing security. The move makes the airport's popular pilot program permanent, joining Charlotte and Asheville in offering the amenity. Avelo Airlines Adds New Florida Routes from Concord Avelo Airlines is expanding service from Concord-Padgett Regional Airport with new nonstop flights to Fort Myers, Orlando, and Tampa beginning in November. The budget carrier says each route will operate at least twice a week.

Chef Taylor Montgomery and wife, Fran The AC/DC concert at Bank of America Stadium

Catawba Casino ribboncutting ceremony

AI Becomes a Mainstream Travel Planning Tool More travelers are turning to artificial intelligence to research destinations, build itineraries, and book trips. As AI adoption grows, hospitality businesses have new opportunities to reach guests earlier in the planning process.

American Airlines Reaches Milestone with New Charlotte Flight American Airlines marked a major milestone by launching a new nonstop route from Charlotte to Florida. The expansion reinforces Charlotte's role as one of the carrier's largest and busiest hubs. Catawba Casino Celebrates Grand Opening The Catawba Nation officially celebrated its casino with a ribbon-cutting ceremony, marking a significant milestone for the region's tourism and entertainment economy. Fall 2026 | At Your Service

FROM THE FIRST TEE TO THE FUTURE

A Day on the Course. A Big Investment in Hospitality’s Future. The 2026 Future of Hospitality Golf Classic, presented by US Foods, brought 32 teams together at Cary’s Prestonwood Country Club for a day of golf, camaraderie, and giving back. The sell-out tournament raised nearly $85,000 for the NCRLA Foundation, helping prepare the next generation of hospitality leaders through scholarships, school-to-career programs, and professional development opportunities.

The Finish Line Is Just the Beginning

The Classic By the Numbers $85,000

Raised for hospitality scholarships and workforce development Teams played the Meadows

32 Course at Prestonwood Country Club

One Big Day

for hospitality—from the first tee to the awards luncheon, players and industry partners enjoyed a full day of fun! 10 At Your Service | Fall 2026

Every swing, sponsorship, and team entry helped create opportunities for students and hospitality professionals across North Carolina. The funds raised through the Future of Hospitality Golf Classic will help the NCRLA Foundation invest in the people who will lead the industry tomorrow. Thank you to our sponsors, players, and volunteers for making this year's tournament a success—and for helping build the future of North Carolina hospitality.

Congratulations to Our Winners!

Thank You to Our Sponsors

Thank you to our sponsors, players, and volunteers for making this year's tournament a success—and for helping build the future of North Carolina hospitality. PRESENTING SPONSOR • US Foods

FIRST PLACE: US FOODS TEAM Patrick Hawthorne, Al Gould, Warren Robertson, Patrick Stewart

ACE SPONSORS • Ecolab • Kitchen Guard • Sysco EAGLE SPONSORS • Asure • Golden Corral • Marsh McLennan Agency • Pepsi Bottling Ventures • Victra

SECOND PLACE: CONCORD HOSPITALITY TEAM Matt Sneed, Dan Freeland, Mitch Freeland

THIRD PLACE: CHEERWINE TEAM Ben Ritchie, Cameron McQueen, Tim Foley, Cole Narigon

Additional support came from Birdie Sponsors: Alpaca Chicken, Butterball, DoorDash, Toast, Pinehurst Resort. FOOD AND BEVERAGE SPONSORS • Breakfast: Biscuitville, Java Jeff’s Coffee & Tea • Lunch: Alpaca Chicken ON-COURSE PARTNERS Angus Barn, Asure, Big Ed’s, Biscuitville, Bojangles, Charity Golf International, Ferguson, FS Food Group, Fullsteam Brewing, The Hackney, Long Beverage, Oaklore Distilling, OnSite Audio Visual, Pepsi Bottling Ventures, Prudential Overall Supply, Raleigh Marriott City Center, Relay, Tryon Distributing Fall 2026 | At Your Service 11

Legislative Wins Strengthen Hospitality Industry North Carolina’s hospitality industry scored several significant victories during this year’s legislative session, thanks to strong advocacy from NCRLA members and the association’s Government Affairs team. From securing critical investments in tourism promotion and workforce development to protecting the future of local occupancy tax funding, NCRLA worked throughout the session to ensure lawmakers understood the issues impacting restaurants, hotels, and hospitality businesses across the state.

State Budget Delivers Major Investments The newly approved state budget includes two major wins for the hospitality industry. Lawmakers approved a $500,000 direct appropriation for North Carolina’s ProStart program, providing critical support for the culinary and hospitality workforce pipeline. ProStart, a national program supported by NCRLA’s Foundation, introduces thousands of high school students to careers in restaurants and hospitality through classroom instruction, industry engagement, and hands-on learning. “This investment is a tremendous recognition of the importance of developing the next generation of hospitality professionals,” said NCRLA Vice President of Government Affairs Isabel Villa-Garcia. “ProStart is creating opportunities for students across North

Carolina while helping address the workforce needs of our industry.” The budget also included $13 million for Visit NC to promote North Carolina as a premier travel destination. Tourism remains a major economic driver for the state, generating billions in visitor spending and supporting jobs in communities large and small. “Investing in tourism marketing is an investment in every restaurant, hotel, attraction, and small business that benefits from visitors coming to North Carolina,” Villa-Garcia said. Protecting Local Occupancy Tax Funding One of the biggest legislative victories of the year came after a major legal challenge threatened the future of local occupancy tax dollars. After the North Carolina Supreme

By the Numbers $500K

ProStart direct state appropriation

$13M

Visit NC tourism marketing investment

Students reached through NCRLA Foundation programs

$36.7B

Annual hospitality sales in NC Great conversation at our Charlotte Hospitality Summit with (L to R) Vinay Patel of SREE Hotels, NCRLA’s Isabel Villa-Garcia, US Representative Tim Moore of North Carolina’s 14th Congressional District, and members of his team. 12 At Your Service | Fall 2026

Court ruled in favor of Currituck County in a case involving the use of occupancy tax revenue, communities across the state faced uncertainty about how broadly those funds could be used. At issue was the definition of “tourismrelated expenditures.” Historically, most local governments interpreted the term to mean investments directly connected to tourism activities, such as festivals, attractions, and visitor amenities. However, Currituck County argued that tourism impacts also created a need for broader government services, including public safety, emergency response, and infrastructure.

Every legislative victory starts with engagement from our members.” — Isabel Villa-Garcia, NCRLA Vice President of Government Affairs

The court’s decision raised concerns that occupancy tax dollars across the state could potentially be redirected away from tourism promotion and toward general fund government services, creating uncertainty for communities that rely on those funds to attract visitors and support local economies. NCRLA’s Government Affairs team quickly engaged with lawmakers to address the issue and protect the intent of the state’s occupancy tax laws. “Occupancy taxes are a critical tool for communities to promote tourism and invest in the visitor economy,” VillaGarcia said. “We worked closely with legislators to make sure local occupancy tax dollars continue to support the purpose for which they were created.” ABC Price Hike Put on Hold NCRLA also scored an important regulatory advocacy win this summer when a proposed increase in liquor prices was put on hold. The NC Alcoholic Beverage Control Commission had been considering a minimum-price system for certain

distilled spirits, including value-priced vodka and tequila. NCRLA raised concerns that the proposal could increase costs for restaurants, bars, and consumers at a time when hospitality businesses are already facing significant increases in food, labor, insurance, and other operating expenses. NCRLA made the issue a priority, advocating directly with policymakers and the ABC Commission, sharing feedback from restaurant and bar operators, commissioning statewide polling, and using media outreach and opinion pieces to highlight the potential economic impact. The association’s July survey of 803 registered voters found that North Carolinians opposed the proposed price increase by more than 4-to-1, with 55% opposed and just 12% supporting it. Nearly half of those surveyed said they would dine out less often if liquor prices increased by 25% or more. NCRLA member and Cantina 18 owner Jason Smith also brought the perspective of a local restaurant operator to the discussion, outlining how higher liquor costs could put additional pressure on restaurants and their customers. At its Aug. 12 meeting, the ABC Commission tabled the proposal and requested additional research, including a closer look at how a minimum-price system could affect North Carolina’s bars and restaurants. Gov. Josh Stein subsequently told The News & Observer that the proposal was “off the table for now.”

Advocacy Continues on Alcohol and Hemp Issues NCRLA also advocated for updates to North Carolina’s alcohol laws, including efforts to modernize outdated regulations and expand consumer access to products such as ready-to-drink cocktails. Proposed changes would have allowed certain canned cocktails to be sold in grocery stores alongside beer

and wine, and permitted Sunday sales at ABC stores. However, negotiations stalled after disagreements emerged over plans for a new ABC Commission distribution warehouse. Although both chambers advanced different versions of a liquor law modernization bill, lawmakers ultimately were unable to reach agreement yet this year. NCRLA has also been engaged in discussions surrounding hemp-derived products, particularly as they relate to ready-to-drink cocktails and other products currently being sold by some hospitality businesses. The industry had hoped lawmakers would pursue a balanced approach that established age restrictions and consumer protections while allowing responsible businesses to continue selling compliant products. However, legislation moving through the General Assembly has taken a more restrictive approach, including proposals to prohibit most intoxicating THC products. The issue remains active as lawmakers consider how North Carolina will regulate hemp products amid ongoing federal discussions. Looking Ahead While the main legislative session brought meaningful wins for hospitality, NCRLA’s advocacy work continues yearround. The legislature will return at the end of November after the election for a mini session. There are many provisions remaining that NCRLA will be fighting for, including ABC reforms. The association remains focused on protecting the business climate for restaurants and lodging properties, supporting workforce development, promoting tourism, and ensuring policymakers understand the impact of their decisions on one of North Carolina’s largest economic sectors. “Every legislative victory starts with engagement from our members,” VillaGarcia said. “The voice of hospitality businesses across the state makes a difference, and we are grateful for the continued partnership and support.” After the November session, NCRLA will release a comprehensive session year-in-review document in the next issue of At Your Service.

Fall 2026 | At Your Service 13

This summit featured remarks from Lt. Gov. Rachel Hunt, updates from AHLA’s Brett Horton, restaurant trends and business strategies from Susan Dosier and Chef William Dissen.

Asheville Hospitality Summit NCRLA Brings Industry Leaders Together for Meaningful Conversations

NCRLA’s Hospitality Summit Series continued its statewide journey with a stop in Asheville on June 12, bringing together hospitality leaders from across Western North Carolina for a morning of education, networking, and industry insights. The summit opened with remarks from North Carolina Lieutenant Governor Rachel Hunt, who highlighted the vital role the hospitality industry plays in supporting North Carolina’s economy, workforce, and communities. Attendees also heard from Brett Horton, Chief Advocacy Officer with the American Hotel & Lodging Association (AHLA), who provided an update on 14 At Your Service | Fall 2026

key federal policy issues and advocacy efforts underway in Washington, DC. Horton shared insights on the issues impacting the lodging industry and the importance of a strong, unified voice for hospitality businesses. The program featured an engaging conversation on restaurant trends and business strategies with Susan Dosier and Chef William Dissen. The discussion explored evolving consumer preferences, operational challenges, and opportunities for restaurants to adapt and thrive in today’s competitive environment. NCRLA President & CEO Allen Thomas closed the event with an

update on the association’s advocacy efforts, membership growth, workforce initiatives, and priorities for the remainder of 2026. The Asheville Hospitality Summit was another successful stop in NCRLA’s statewide Summit Series, creating opportunities for industry leaders to connect, share ideas, and gain valuable insights to help their businesses succeed. Through events like the Hospitality Summit Series, NCRLA continues to bring relevant information, resources, and connections directly to members across the state.

NCRLA Launches Hospitality AI Summit Helping Industry Leaders Navigate the Future Artificial intelligence is rapidly changing the way businesses operate—and North Carolina’s hospitality industry is ready to be part of the conversation. NCRLA hosted our first annual Hospitality AI Summit on August 10 at the McKimmon Center at NC State University. The event brought together over 100 restaurant and lodging leaders, technology experts, and industry partners for a day focused on practical ways artificial intelligence can improve operations, enhance guest experiences, and strengthen businesses. Designed in response to member interest and the growing demand for guidance on emerging technologies, the summit provided attendees with real-world examples of how AI is already being used across the hospitality industry— from improving efficiency and profitability to transforming marketing, customer engagement, and decision-making. “AI is no longer something on the horizon—it is already impacting our industry,” said NCRLA President & CEO Allen Thomas. “Our goal was to create a space where hospitality leaders could learn from experts, ask questions, and better understand how these tools can support their businesses.” The day featured a keynote presentation from Bhavana Bartholf, Executive Vice President of Strategic Planning for Compass Group North America and a former leader at Microsoft and Bank of America. Bartholf shared insights on the future of AI and how organizations can approach

adoption with strategy, purpose, and responsible leadership. Additional sessions featured hospitality operators and technology experts discussing AI applications in areas such as menu engineering, labor management, guest engagement, search optimization, cybersecurity, and brand protection. Speakers emphasized that successful AI adoption is not about replacing the human connection that defines hospitality—it is about giving teams better tools to make smarter decisions, improve efficiency, and deliver exceptional experiences. “The conversations throughout the day reinforced that our members are looking for practical guidance, not just theory,” said Thomas. “They want to understand what works, what doesn’t, and how they can begin using AI in their own operations.” To keep the conversation going beyond the event, NCRLA has created a private Facebook group exclusively for AI Summit attendees. The group will provide a place for members to continue sharing resources, asking questions, exchanging ideas, and learning from one another as AI technology continues to evolve. The Hospitality AI Summit is part of NCRLA’s ongoing commitment to providing members with education, resources, and tools to help them succeed in an increasingly competitive business environment. For more information about future NCRLA educational programs and events, visit NCRLA.org.

NCRLA’s Allen Thomas discussed AI opportunities for hospitality with keynote speakers Bhavana Bartholf and Joao Oliveira of Compass Group.

Special Thanks to the AI Summit Speakers: Bhavana Bartholf, Compass Group Joao Oliveira, Restaurant Associates Scott Peacock, Visit NC Kelley O’Brien, Farlow + Co Sean Potter, Built on Hospitality Kyle Highberg, Biltmore Farms Lee Bridges, Inn-Flow Todd Keenan, Sentinel

Kelley O’Brien of Farlow + Co and Todd Keenan of Sentinel share how hospitality leaders can navigate the fast-changing tech landscape. Fall 2026 | At Your Service 15

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16 At Your Service | Fall 2026

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NCRLA CELEBRATES 10 YEARS OF

CULINARY & BEVERAGE EXCELLENCE

Ten years ago, 12 chefs and four pastry chefs gathered for a new competition designed to showcase one simple idea: North Carolina’s hospitality talent is second to none. A decade later, the NCRLA Chef Showdown has become something much bigger. On Sept. 2, 2026, the North Carolina Restaurant and Lodging Association celebrated its 10th annual Chef Showdown Grand Finale at Bay 7 at the American Tobacco Campus in Durham, NC. The event brought together the state’s leading chefs, pastry chefs, mixologists, and distillers—and marked a milestone for one of North Carolina’s most beloved culinary events. The 2026 competition drew a record 102 competitors and featured 11 preliminary and semifinal rounds held across the state. Along the way, competitors demonstrated the creativity, craftsmanship, and sense of place that define North Carolina’s food and beverage culture. “The talent represented at this year’s Chef Showdown is a testament to the incredible depth and creativity of North Carolina’s hospitality industry,” said Allen Thomas, President and CEO of NCRLA. “As we celebrate the 10th anniversary of the NCRLA Chef Showdown, it’s exciting to see how this competition has grown into the state’s premier culinary and mixology competition.”

From the First 16 Competitors to a Statewide Showcase When the NCRLA Chef Showdown began in 2016, the concept was straightforward: bring North Carolina’s

best culinary talent together and let them create dishes and desserts that showcased North Carolina ingredients. That first competition featured 12 chefs and four pastry chefs.

“What has been incredible to watch is how this annual competition has grown alongside our state’s food and beverage scene.”

— Heidi Billotto, Executive Producer, Chef Showdown

Ten competitions later, the NCRLA Chef Showdown has featured hundreds of chefs, pastry chefs, and mixologists from across North Carolina. Many of those competitors have gone on to lead kitchens, open restaurants, win nationally broadcast television culinary competitions, mentor the next generation of hospitality professionals, and help shape the state’s increasingly influential culinary scene. The growth of the NCRLA Chef Showdown also mirrors the growth and sophistication of North Carolina’s hospitality industry.

Former NCRLA President and CEO Lynn Minges, and Executive Producer Heidi Billotto, who created the very first Chef Showdown, have watched that evolution firsthand. What began as a new NCRLA event has grown into a signature statewide competition—one that celebrates not only the people behind the food and drinks, but also the farmers, fishermen, producers, distillers, vintners, and other suppliers who make those creations possible. “When we started the NCRLA Chef Showdown 10 years ago, we knew we had something special because North Carolina’s culinary talent was already so impressive,” said Heidi Billotto, Executive Producer of the annual statewide event. “What has been incredible to watch, but really not so surprising, is how this annual competition has grown alongside our state’s food and beverage scene. Every year, the chefs, pastry chefs, mixologists, and distillers raise the bar, and they continue to find new and creative ways to tell the story of North Carolina through what they put on their competition plates and in their competition glasses.” Throughout the 2026 competition, chefs and mixologists were challenged to showcase all North Carolina does best by incorporating locally grown, raised, and produced ingredients into Fall 2026 | At Your Service 17

their creations. The results were impressive and extensive. Competitors featured more than 1,000 varieties of North Carolina proteins, produce, and other products sourced from more than 650 farmers and producers. That connection to agriculture is at the heart of the NCRLA Chef Showdown.

Competitors were evaluated on presentation, taste, technique, and their use of North Carolina ingredients. The judges table in each and every round featured a top-shelf lineup of award-winning North Carolina chefs and mixologists, many of them past NCRLA Chef Showdown Champions.

MEET THE 2026 CHAMPIONS After months of competition, the 2026 Chef Showdown crowned four category winners and two culinary runners-up. NCRLA Chef of the Year: Taylor Montgomery, Montgomery Sky Farm, Leicester

Mixologist of the Year joins the competition, bringing North Carolina’s growing craft cocktail scene into the spotlight.

NCRLA Distillery of the Year: Muddy River Distillery, Mount Holly

2019

EXPANDING THE EXPERIENCE

▲ Taylor Montgomery (right)

was named NCRLA Chef of the Year, joined by Executive Sous Chef Cat Beraud.

Sarkis added another distinction to her 2026 haul, earning NCRLA Best Cocktail of the Year accolades. Everette Young of Daingerfields at the Westglow Spa in Blowing Rock was recognized for crafting the NCRLA Best Spirit-Free Cocktail of the Year, demonstrating that sophisticated, creative cocktails don’t need alcohol to make an impression.

18 At Your Service | Fall 2026

Distillery of the Year is introduced, recognizing the state’s booming craft spirits industry. That same year, the People’s Choice Awards debut, giving Chef Showdown guests a voice in choosing their favorite dishes and drinks.

2024

A NEW WAY TO RAISE A GLASS

Best Mocktail of the Year makes its debut, recognizing the creativity and sophistication of alcohol-free cocktails.

2026

◀ Everette Young

of Daingerfields at Westglow Spa in Blowing Rock was recognized for crafting the NCRLA Best Spirit-Free Cocktail of the Year.

The inaugural Chef Showdown crowns North Carolina’s Chef of the Year and Pastry Chef of the Year, with 12 chefs and four pastry chefs competing.

RAISING THE BAR

NCRLA Mixologist of the Year: Ashley Sarkis, Yunta Nikkei, Charlotte

NCRLA First Runner-Up Pastry Chef of the Year: Josh Dobson, Deepwell, Mooresville

2016

IT ALL BEGINS

2017

NCRLA Pastry Chef of the Year: Charmaine Devine, Sugo Italian Steakhouse, Wilmington

NCRLA First Runner-Up Chef of the Year: Bobby McFarland, Wye Hill, Raleigh

TEN YEARS OF CHEF SHOWDOWN

A DECADE OF EXCELLENCE

▲ Ashley Sarkis (left), NCRLA

Mixologist of the Year, celebrates a win with Caroline Delaney of Muddy River Distillery, NCRLA Distillery of the year.

Chef Showdown celebrates its 10th anniversary with a record 102 competitors, 11 preliminary and semifinal rounds, and four major categories showcasing North Carolina’s culinary and beverage talent.

THE PEOPLE'S CHOICE An exciting interactive part of each year’s competition is that Grand Finale attendees also get to weigh in on all of their favorites. Not only do they have the opportunity to sample creations from each of the 26 Grand Finale finalists, but they cast their own votes in the much-anticipated People’s Choice Awards, powered this year by Sysco. The awards recognized audience favorites in four categories: Best Savory Dish: Chef Roberto Barth, Vidrio, Raleigh Best Dessert: Pastry Chef Charmaine Devine, Sugo Italian Steakhouse, Wilmington

▲ The crowd had its say! From left, Chad Blackwelder

of Got To Be NC with the 2026 People’s Choice Winners Roberto Barth, Everette Young, Charmaine Devine, Zach Benson, Tony Ursone, and NCRLA’s Allen Thomas.

◀ Muddy River Distillery in Mount Holly, North

Carolina's oldest legal rum distillery and home of the award-winning Carolina Rum lineup, was named NCRLA Distillery of the Year.

Best Cocktail: Mixologist Zach Benson, Supperland, Charlotte, Outer Banks Distilling, Manteo Best Spirit-Free Cocktail: Mixologist Everette Young, Daingerfields at the Westglow Spa, Blowing Rock

THANK YOU TO OUR SPONSORS! Presenting Sponsor: NC Department of Agriculture–Got To Be NC Pinnacle Sponsor: Cheney Brothers Dairy Does More Sponsor: The Dairy Alliance Chef Sponsor: US Foods People’s Choice Awards: Sysco Sip & Swirl Sponsor: NC Wine & Grape Council Official Spice Sponsor: Spicewalla Sanitation Sponsor: Ecolab Old North State Sponsor: Visit Raleigh

Provisions Sponsor: Martin’s Distribution Eat & Drink Local Sponsor: Charlotte Regional Visitors Authority Born in the Carolinas Sponsor: Pepsi Hospitality Sponsor: Visit Pinehurst, Southern Pines, Aberdeen Culinary Sponsors: Goodnight Brothers, Gordon Foods, NC Crystal Coast, Remedy Cocktail Company, Tidewater Grain Company, Victra, Visit Greenville Patron Sponsors: Miso Master Miso, Visit Wilmington & Beaches

Friends of Chef Showdown Alsco, Butterball, DoorDash, Prudential Uniforms, Sea Love Sea Salt, Chilly Water/Carolina Ice Lodging Sponsors: Summit Hospitality Group, The Beaufort Hotel, The Dunhill Hotel, AC Hotel in Downtown Raleigh, Durham Hotel, Pinehurst Resort, The Veranda’s, Marriott Charlotte Center City, West Main Venue Sponsors: Carteret Community College, Central Piedmont Community College, AB Technical Community College, Wake Tech School of Baking & Pastry, Sandhills Community College, End of Days Distillery, Merle’s, Marriott Charlotte Center City, The Hackney Fall 2026 | At Your Service 19

DAIRY DOES MORE The Dairy Alliance also returned to the NCRLA Chef Showdown in 2026 with its Dairy Does More Awards, recognizing competitors who creatively incorporated North Carolina dairy into standout dishes and drinks. This year’s winners were: Best Use of Dairy in a Savory Dish: Chef Matt Hannon, Ashten’s, Southern Pines Best Use of Dairy in a Dessert: Pastry Chef Makala Beaver, King Neptune, Wrightsville Beach Best Use of Dairy in a Cocktail: Mixologist Zach Benson, Supperland, Charlotte Best Use of Dairy in a Spirit-Free Cocktail: Mixologist Ashley Sarkis, Yunta Nikkei, Charlotte Matt Hannon of Ashten's in Southern Pines won Best Use of Dairy in a Savory Dish.

For Sarkis, the award added yet another honor to an extraordinary Chef Showdown season.

BEYOND THE TITLE

▲ Makala Beaver of King Neptune in Wrightsville Beach won Best Use of Dairy in a Dessert.

Winning the NCRLA Chef Showdown is about more than taking home a trophy. The four category winners and two culinary runners-up will serve as members of the 2026–27 Got to Be NC Culinary and Beverage Ambassador Team, helping promote North Carolina’s agricultural and culinary heritage throughout the coming year. It is a role that extends the impact of the competition well beyond the Grand Finale. Throughout the coming year, these hospitality professionals will have an opportunity to tell the story of North Carolina food and beverage—and the people who make it possible—to audiences across the state and beyond.

◀ The Grand Finale-goers enjoyed the

annual NC Wine Bar, which featured pours from 10 different award-winning North Carolina wineries, hosted by our Sip and Swirl Sponsor, NC Wine and Grape Council.

20 At Your Service | Fall 2026

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Fall 2026 | At Your Service 21

MEMBER BENEFIT

DON’T FACE THE NEXT STORM ALONE Emergencies happen with little warning, but you can take steps now to reduce disruption and protect employees, guests, and operations when disaster strikes. Whether you need help developing an emergency response plan, navigating Health Department requirements, addressing food safety concerns, understanding ABC permit issues, or connecting with the right state resources, NCRLA is here to help. NCRLA Members have access to: • Emergency Operations Plan Template • Business Continuity Plan and Recovery Resources • Food Safety Guidance • Hurricane and Flood Guidance Resources • Loss of Power Guidance • Timely Updates During Emergencies

Concierge Support One of the most valuable benefits of NCRLA membership is our expert concierge support. Our Food and Lodging Regulations expert is available to review plans, answer questions, and provide guidance to help members prepare for emergencies and meet applicable food and lodging requirements. Resources are at your fingertips 24 hours a day on the NCRLA website with our Emergency Preparedness Resources.

Preparation Is a Year-Round Effort Operators should regularly review their plans, update emergency contacts, identify backup resources and suppliers, and make sure employees understand what to do before, during, and after an emergency. Don't wait for the next storm or emergency to develop your plan. Visit NCRLA's Emergency Preparedness Resources for planning tools and guidance, or reach out to Carolyn Griffin, NCRLA’s Food and Lodging Regulations expert, for one-on-one help reviewing your plan, answering questions, and preparing your operation for whatever comes next. With NCRLA, you don’t have to face an emergency alone.

Join Us for the 2026 PAC Fundraiser Showcasing North Carolina's Top Culinary Talent Angus Barn Pavilion 9401 Glenwood Avenue | Raleigh, NC Monday, October 19 | 5:30 pm–9 pm

Enjoy live/silent auctions plus small bites, drinks from NC chefs and distillers!

New Member Resource Helps Hospitality Employers Stay Compliant Staying on top of employment laws can be one of the biggest challenges facing restaurant and lodging operators. From hiring and wage requirements to youth employment, workplace posters, leave policies, and immigration verification, compliance obligations continue to evolve. To help members navigate those requirements with confidence, NCRLA has partnered with Womble Bond Dickinson to provide an exclusive North Carolina Employment Compliance Checklist—a practical resource tailored specifically for the state's hospitality industry. Unlike a generic HR checklist, this guide includes practical notes for restaurant and lodging employers throughout, addressing issues unique to hospitality such as tip credits and tip pooling, youth employment restrictions, workers' compensation, food safety, alcohol permitting, independent contractor classification, and federal requirements like the Pregnant Workers Fairness Act and PUMP Act. It also outlines key new-hire responsibilities, payroll practices, required workplace postings, employee records, and other compliance considerations.

Purchase tickets and sponsorships: NCRLA.org/ManteoToMurphy

All proceeds benefit the National Restaurant Association and NCRLA Political Action Committees. *Proceeds from this event, including ticket sales and auction items, will support the national Restaurant PAC and NCRLA PAC. Under North Carolina law, we are required to report the name, mailing address, employer and job title of anyone who contributes more than $50 to the NCRLA Political Action Committee (NCRLA PAC) in any election cycle. Contributions cannot exceed $6,800 per election cycle. The law requires that contributions to the NCRLA PAC be made by individuals, not corporations. Contributions to Restaurant PAC are not tax deductible for federal income tax purposes. Contributions to Restaurant PAC are for political purposes. All contributions to Restaurant PAC are voluntary. You may refuse to contribute without reprisal. The proposed contribution amounts are merely suggestions; you may choose to contribute more or less or not at all. Contributions cannot exceed $5,000 per election cycle. The NRA will not favor or disadvantage anyone by reason of the amount contributed or the decision not to contribute. Federal law requires political committees to report the name, address, occupation, and name of employer for each individual whose contributions aggregate in excess of $200 in a calendar year. Federal law prohibits corporate contributions.**

Scan the QR code to view the NC Employment Compliance Checklist

The checklist is designed as an easy-to-use management tool—not legal advice—to help operators review their employment practices, identify potential gaps, and know when to seek legal counsel. Because employment laws change regularly, the resource will be updated periodically to ensure members have access to current information. This new benefit reflects NCRLA's commitment to providing members with practical resources that reduce risk, strengthen operations, and help employers focus on what they do best—serving guests and growing their businesses. Members can request the latest version of the North Carolina Employment Compliance Checklist through NCRLA. Fall 2026 | At Your Service 23

Run Payroll. Don’t Run Payroll.

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Training and Tools to Help Your Restaurant Thrive Get the knowledge, support, and resources trusted by thousands of owners nationwide, all at a special rate for NCRLA members.

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MONTHLY PLANS

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24 At Your Service | Fall 2026

ANNUAL PLANS

NCRLA Preferred Providers & Partners

Take advantage of these membership perks from NCRLA's partners. Delivery & Technology Solutions

Foodservice & Beverage

DoorDash is a technology company that connects people with the best in their cities.

Butterball Foodservice offers chefs superior turkey products and exceptional customer service.

Cloud-based platform empowers your active team with voice technology, safety, and data.

Got To Be NC is a proud partner of NCRLA to connect chefs and restaurants to local products to continue to diversify, innovate, and strengthen NC's food and agriculture businesses.

Credit Card, Payroll, and Point-of-Sale Credit card and payroll processing. Streamline operations, accelerate growth, and provide guests with a first-class experience, in-house or online. Cloud-based restaurant management platform that integrates point-of-sale, online ordering, payroll, and team management into one system.

Certifications & Training AHLEI provides a range of resources, including online learning, professional certification, and educational materials for the hospitality industry. Workforce development and training for the hospitality leaders of tomorrow. Elevate your restaurant's success with exclusive savings on insights, tools, and training for NCRLA members.

Pepsi Bottling Ventures is the largest independent Pepsi-Cola bottler in the nation, operating 12 production and distribution sites in NC. As NCRLA’s Born in the Carolina’s partner, they can help fill your beverage needs.

A leading food distributor and supplier, Performance Foodservice provides quality products, innovative technology, and custom solutions to culinary partners.

Shelton Vineyards remains one of the largest vineyards on the East Coast, serving as a new agricultural resource for an area once dependent on tobacco farming. Sysco is the global leader in selling, marketing, and distributing food products to restaurants, lodging establishments, and other customers who prepare meals away from home. US Foods provides customers with innovative food offerings, culinary equipment, and a comprehensive suite of e-commerce, technology, and business solutions to help increase your bottom line.

NCRLA members receive 20% off ServSafe trainings and certifications. Fall 2026 | At Your Service 25

Legal Solutions

Specializing in Alcohol Legal Issues. Experts in North Carolina retail, restaurant, and hospitality law. Legal guidance for hospitality employers, from compliance to claims defense.

Insurance, Risk, & Employee Benefits We partnered with Decisely to bring you the NCRLA Benefits Center—healthcare solutions exclusively for NCRLA members, their families, and staff. Affordable benefits and services that help you save and retain top talent. Insurance People of NC will assess your situation and develop a comprehensive, cost-effective solution that fits your needs.

Entertainment & Music Licensing BMI makes it simple to use music in your bar, restaurant, or brewery. Save up to 20% on annual fees. As North Carolina's amusement industry leader, Capital Games is at the forefront of the exciting Video Lottery Terminal (VLT) market.

Marsh McLennan Agency (MMA) provides business insurance, employee benefits, retirement, and private client solutions through over 15,000 colleagues and 300+ offices across the US and Canada, combining personalized service with the global resources of Marsh McLennan. Independent risk, benefits, and safety solutions tailored to your business.

Hotel Performance Data Global data benchmarking, analytics, & marketplace insights.

Cleaning & Sanitation Suppliers Provides cleaning and sanitation products and services to businesses in foodservice, food processing, and hospitality.

Tailor-made health plans for your business.

Tax Credits & Lending Solutions Adesso helps you with lending solutions, Tip Tax Credit eligibility, and FFCRA tax credits for self-employed individuals.

Cleaner, safer commercial kitchens are their mission.

Utilities & Energy Solutions Marketing & Communications

Helping clients in the hospitality industry take their stories to the next level.

Liquor Liability If your business sells liquor, it’s best to play it safe. NCRLA members save up to 15% on your Liquor Liability Policy and 5% on your Business Owner Policy.

26 At Your Service | Fall 2026

Everything you need to know about energy savings and information regarding energy service for your business.

Telecommunications & Business Technology The largest exclusive authorized retail partner for Verizon in the US, Victra provides small-to-medium businesses with tailored wireless solutions, flexible connectivity plans, and dedicated local support.

Member Moments Proudly Recognizing North Carolina’s Hospitality Leaders

Ricky Moore Represents Southern Cuisine in DC NCRLA member, Army veteran, and James Beard Awardwinning chef Ricky Moore represented the South at the National Restaurant Association’s Taste of America celebration in Washington, DC, honoring America’s 250th birthday. Hosted with the National Archives Foundation, the event featured six chefs showcasing regional cuisine along Constitution Avenue. Moore served watermelon and buttery BBQ shrimp, crab grits, and blueberry-lemon curd hand pies, creating a red, white, and blue tribute to the American flag. Moore was invited through NCRLA’s partnership with the National Restaurant Association, giving North Carolina culinary talent a national stage.

Jose Carlos Curci Returns to The Umstead The Umstead Hotel and Spa has welcomed back Jose Carlos Curci as general manager. Curci began at The Umstead in 2011 as director of banquets before advancing to food and beverage leadership. He returns after serving as vice president of private homes and estates at Nemacolin. “This was always my dream job,” Curci said. The Umstead has earned Forbes Five-Star recognition every year since 2008. Herons is recommended by the MICHELIN Guide, and Executive Chef Steven Greene was named a James Beard Award semifinalist.

Mama Ricotta’s Marks 34 Years in Charlotte Mama Ricotta’s is celebrating 34 years of bringing people together around the table. Since opening in Charlotte in 1992, the restaurant has become one of the city’s most beloved dining destinations. Founded by Frank Scibelli, Mama Ricotta’s was built on family recipes, fresh ingredients, and the belief that great food creates connection. The restaurant still prepares house-made pasta and fresh mozzarella daily. Its success helped launch FS Food Group, now 17 restaurants across seven concepts, including YAFO Kitchen, Midwood Smokehouse, Paco’s Tacos, Calle Sol, Little Mama’s, and Plate Perfect Catering. Congratulations to Mama Ricotta’s on 34 years of serving Charlotte.

Scott Crawford’s $20 Million Success Story Congratulations to NCRLA’s 2023 Restaurateur of the Year, Scott Crawford. A recent Triangle Business Journal profile highlights how Crawford transformed one Raleigh restaurant into a $20 million hospitality business in less than a decade. His culinary excellence, high standards, and strong leadership helped establish him as one of North Carolina’s top hospitality entrepreneurs. Last year, Crawford became the only chef in the Carolinas with three restaurants, Jolie, Brodeto, and Crawford & Son, recommended in the MICHELIN Guide to the American South. He has also received seven James Beard Award nominations. Fall 2026 | At Your Service 27

Did You Know? Hospitality Industry News Bites

NC Tourism Spending Shows Mixed Growth Tourism remained a key economic driver across North Carolina in 2025, with visitor spending increasing in 59 of the state’s 100 counties, according to preliminary data from an annual economic impact study commissioned by Visit NC. Ten of the state’s 11 tourism regions posted growth, including mountain destinations that continue to recover from Hurricane Helene. The Smoky Mountains & Cherokee region led the state with a 4.3% increase in visitor spending, followed by the High Country at 2.5%. Asheville & the Foothills declined 0.7%, although several counties in the region, including Caldwell, Burke and Cleveland, saw spending gains. Mecklenburg County remained the state’s largest tourism market, generating $6.5 billion in visitor spending, followed by Wake County at $3.6 billion, and Buncombe County at $2.6 billion. Buncombe saw a 2.1% decline but remained North Carolina’s third-largest tourism market. The results highlight both the strength of tourism across North Carolina and the ongoing recovery of mountain communities following Helene.

Smoky Mountains, North Carolina

From global finance leaders to rock stars and playoff hockey, major events are giving North Carolina’s hospitality industry a powerful boost in 2026. Asheville’s selection to host G20 meetings put the recovering mountain destination on the world stage, while Raleigh’s Carolina Hurricanes’ Stanley Cup run generated an estimated $13.4 million economic impact in Wake County and a 40% increase in downtown visitors on game nights. Charlotte is seeing the same effect. AC/DC’s July concert at Bank of America Stadium set a city record with 28,783 hotel room nights sold, underscoring the growing role of major events in driving hotel demand. With Bank of America Stadium hosting a record eight concerts this year—and stadium events increasing from 15 in 2018 to 47 last year—North Carolina’s hotels and restaurants are increasingly benefiting when big events come to town.

Josh Lavallee/Carolina Hurricanes

Big Events Boost North Carolina Hotels

The Carolina Hurricanes won the 2026 Stanley Cup Final

Keep It Real: AI and Restaurant Content

AI-generated menus are sparking debate online 28 At Your Service | Fall 2026

AI can save restaurants time and help with marketing, but diners may not appreciate when it takes over the menu. Overly polished AI-generated food photos and awkward, artificial-sounding descriptions can undermine trust and make food look less appetizing. Some experts say that genuine, human-made content, even if it’s not perfect, builds trust with consumers. The takeaway: Keep it real. Authentic photos, genuine descriptions, and the human touch help diners connect with a restaurant—and feel confident about what they’re ordering. A little imperfection can be more appealing than something that looks too good to be true.

Restaurants Give Appetizers More Attention Operators are refreshing appetizer menus as diners look for affordable ways to enjoy a meal out. Creative shareables and small plates are helping restaurants boost guest satisfaction and check averages. The trend gives operators another opportunity to showcase creativity while offering guests a lower-cost entry point to dining out.

US Lodging Demand Expected to Grow in 2026 A new industry report projects continued growth in hotel demand through 2026, driven by steady leisure and business travel. The outlook points to another positive year for the lodging industry. Continued demand could provide a welcome boost for hotels as operators navigate rising costs and an evolving travel market.

: Industry Leader

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Fall 2026 | At Your Service 29

More choices. How restaurant group health plans should start. As the only health insurance carrier endorsed by the National Restaurant Association, UnitedHealthcare now offers more plan choices and flexible funding options for full- and part-time employees. With cost-saving opportunities, digital tools, wellness programs and a dedicated support team with restaurant and hospitality expertise.

uhc.com/restinfo

These plans have exclusions, limitations, and benefit reductions. For costs and complete coverage details, contact the company or your broker. Employee benefits including group health plan benefits may be taxable benefits unless they fit into specific exception categories. Please consult with your tax specialist to determine taxability of these offerings. Insurance coverage provided by or through UnitedHealthcare Insurance Company or its affiliates. Administrative services provided by United HealthCare Services, Inc. or their affiliates, and UnitedHealthcare Service LLC in NY. Stop-loss insurance is underwritten by UnitedHealthcare Insurance Company or their affiliates, including UnitedHealthcare Life Insurance Company in NJ, and UnitedHealthcare Insurance Company of New York in NY. B2B EI253962065.0 3/25 © 2025 United HealthCare Services, Inc. All Rights Reserved. 25-3912800-J

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