Will AI Replace Human Copywriters?

Will AI Replace Human Copywriters?

Aya Lanzoni | Editor

Artificial intelligence is revolutionizing the way we do, well, everything. From education and ecommerce, to administrative tasks, and even driving, you name it, there’s probably an AI for that - including copywriting!

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AI copywriting can be a helpful resource for those who cannot or do not want to write for one reason or another, but will it put writers (like myself) out of the job? Like many applications for AI, copywriting is best when it compliments, not replaces, humans.

Humans have emotions, AI does not

Authenticity and empathy both play a large factor into why AI will not replace humans. Writing tools do not naturally have human empathy. Although these writing tools can have a tone chosen for a particular topic, such as Writesonic, nothing can replace the “real life” human anecdote or experience, which can drive emotions when writing a piece. This could be the difference between keeping your reader engaged, albeit a blog post, article, and more. Let us take a look at the content creation process, for example. Content curation is a unique, creative process to come up with a topic or idea that you want to write about, deciding what direction you want it to take, then being able to turn that idea into a strategy.

How can copywriters use AI writing tools to their benefit?

If you are strapped for time, or procrastinated until the last minute for a writing assignment (you know, being a human, that happens), AI may help you kickstart your creative flow. Alternatively, if you are having writer’s block, AI writing tools could provide options and suggestions for you, such as CopyAI.

Brainstorming Topics or Ideas

As a human copywriter, it can be difficult to come up with ideas, especially if your job or project involves content creation. Content creation is exactly what it sounds like: “Content creation is the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy (keyword or otherwise), and then actually producing it. (content.com)

Content can come in many different forms: video, text, images, infographics, gifs, and more. As a content creator, you have to know your target audience and cater your content to your audience. AI can assist with getting the process started, and help you brainstorm ideas or topics if you are having “writer’s block” or trouble starting an assignment due to lack of creativity.

Copywriting for the Web

Search Engine Optimization, also widely known as SEO, is a unique instance in which copywriters can use AI writing tools to their advantage. SEO is important for businesses of all sizes who want to

increase traffic and sales to their websites. Higher rankings with search engines like Bing, Google, or Yahoo! help more people consume the information they are interested in, and artificial intelligence software cannot do this without human assistance as society develops.

Many copywriters in today’s world compliment their honed writing skills with SEO, which also involves keyword research. AI tools can assist in the curation of original content, but cannot develop and formulate a strategy, which is where human empathy and emotion are still needed.

Speed Up the Writing Process

For sales and marketing companies, AI writing tools like Jasper can assist with speeding along the writing process, especially if you are on a deadline. AI does not get writer’s block, or slow down the writing process, and can quickly spit out content.

This can also assist in writing tedious tasks, such as creating product descriptions for similar products, or producing templates, all with slight variations and suggestions, depending on the approach you want to take. Keep in mind that you will have to edit the content prior to submitting it.

Have No Fear, Fellow Copywriter

AI tools will not replace humans. While it may seem like a good idea, ultimately human copywriters have empathy and creativity, whereas AI can only output data. There are ways that you can use AI writing tools to your advantage, especially when it comes to:

• Copywriting for the web

• Brainstorming topics or content ideas

• Headline creation

• Ad copy

• Automating tedious writing tasks (product descriptions, email templates, etc.)

• SEO Writing

At the end of the work day, it’s important to keep an open mind when it comes to the different AI writing tools that are available. Artificial intelligence alone cannot produce the tear-jerking, heart-string-pulling content you see in the creative arts industries. Utilizing a great copywriter alongside AI may help push your business forward, as well as be authentic in your messaging.