Fortuna Rodeo 2012

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OFFICIAL PROGRAM (707) 725-3959

JULY 16-22 2012

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www.fortunarodeo.com

www.northcoastjournal.com

2012 Fortuna Rodeo .

Sponsored by .DelReka Distributing ~1Jr ~~ ~ ~u ()~!

2 Fortuna Rodeo 2012

Welcome to the 91st annual

Contents 2012 Rodeo Committee...............................4 President’s Message......................................5 Special Thanks to Our Sponsors ..............6 Schedule of Events .......................................7 About the Cover Art ....................................8 2011 Winners....................................................9 2012 Fortuna Rodeo Grand Marshals: Bob and Lois Olsen ................................ 10 CCPRA History and Current Standings ..15 Feeding Time .................................................17 Local Cowboy Billy Bugenig ..................... 19 Kids Events .....................................................21 Friday Night Motorsports ........................23 Julian D’Usseau .............................................25 Rupert Duncan Band ..................................27 Rodeo Events ............................................... 28 Bull Riding ................................................ 29 Saddle Bronc ........................................... 30 Bareback Riding...................................... 30 Steer Wrestling ........................................31 Calf Roping ................................................31 Team Roping ............................................32 Breakaway Roping ..................................33 Barrel Racing ............................................33 2011 Fortuna Rodeo Fun Run Results........ 35 The History of the Fortuna Rodeo ...37-39 Rodeo Builders ............................................. 41 Eel River Valley Services, Lodging, Dining and Attractions ..................42-46

310 F St., Eureka CA 95501 • 707 442-1400 fax 707 442-1401 • www.northcoastjournal.com

PHOTO BY CAROL NILES PHOTOGRAPHY

OFFICIAL FORTUNA RODEO PROGRAM 2010 is a publication of the North Coast Journal Weekly. ©2012 Entire contents copyrighted. No portion may be reproduced without the publisher’s written permission. publisher Judy Hodgson Fortuna Rodeo publication editor Andrew Goff production manager Carolyn Fernandez art director Holly Harvey

oFFICIaL PHotoGraPHer oF tHe Fortuna rodeo

graphic design/production Alana Chenevert, Drew Hyland, Lynn Jones advertising manager Mike Herring advertising sales Colleen Hole, Shane Mizer, Karen Sack office manager Carmen England classified assistant Sophia Dennler

on the cover 2012 Fortuna Rodeo poster art by Judy Willis.

Read more about this year’s poster on page 8.

FORTUNA RODEO 2012

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Welcome to the 91st Annual Fortuna Rodeo !

2012 Rodeo Committee

Fortuna Rodeo Association, Inc. (a Non-Profit Organization) is sponsored jointly by the Fortuna Chamber of Commerce and the Fortuna Volunteer Fire Department.

DAVE NICHOLSON BBQ

TOM DAETWILER BBQ

RICKY RUUD Street Activities

DAVE VICTORINE V.P. Parking & Security

HEC WOOD Street Activities

DAVE JACKSON Treasurer

SHANNON McWHORTER President, Tickets

DON BROWN Advertising & Sponsorship

WAYNE TOMASINI Dance & Beer

JIM HINRICHS Parade

TODD FULTON Dance & Beer

KENT JOHNSON Parade

SCOTT WHEELER Friday Night Activities

ROY CURLESS Carnival & Concessions

JOHN CROTTY Grounds

PHOTOS BY CAROL NILES PHOTOGRAPHY

BEN McWHORTER Merchant Contributions

4 FORTUNA RODEO 2012

Like a Good Neighbor, State Farm is There.®

President’s Message

Don Brown, Agent Corner of 12th & N Fortuna, CA 95540 across from Cutter’s Edge

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(707) 725-1135

WENTY-TWELVE marks the 91st anniversary of the Fortuna Rodeo. Thru the years many things have changed in our lives, but one thing is a constant in the Eel River Valley, come the 3rd week in July its rodeo time in Fortuna. Speaking of change, our Board of Directors has sadly accepted the resignation of longtime member, Ed Tanferani. Ed served on the board for over 32 years and was a driving force in keeping the Fortuna Rodeo the preeminent event in our community. Thanks Ed, for your many years of service.

Our Fortuna Rodeo Grand Marshall for 2012 is Mr. Robert [Bob] Olsen. Bob has been an integral part of the Fortuna Rodeo for decades. In fact you may have seen Bob during Rodeo Week. He is the volunteer moving the myriad of portable bleachers to different locations around town with a lift truck for your seating comfort.

He has spent countless hours during rodeo week provid-

ing this service. For many years Bob also hung all the banners across Main Street highlighting all the different events taking place in Fortuna. These are only a couple examples of Bob’s commitment to our community.

Please join us in congratulating Bob and thanking him for a job well done.

This year’s festivities are going to be bigger and better than ever. Our feature act is Juilian D’Usseau of McKinleyville. Jullian is a world class motorcycle extreme performer. He will show case his talents on Friday night and Sunday at the rodeo. As always we have a full week of inexpensive fun and excitement planned for the whole family. So check out the schedule and come on down to the friendly city July 16th thru the 22nd.

Happy Trails, Shannon McWhorter, President

License #0C20642

State Farm Insurance Companies Home Offices: Bloomington, Illinois

Enjoy your stay in our Friendly City!

Join us Monday, July 16 Main Street at 5pm for the Chili Cook Off call us at 707-725-3959 or visit us on Main Street Fortuna rodeo 2012

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Do-si-dough and steer on over to...

Hat tip

Special Thanks to Our Sponsors Platinum Sponsors

112 YEARS OF BANKING EXPERIENCE

• Bear River Casino Bear River Night, Friday, July 20 and Sunday, July 22 Julian D’usseau • Coast Central Credit Union Coast Central Credit Union Day at the Rodeo, Saturday, July 21

Gold Sponsor

• Del Reka Distributing – Del Reka Distributing Day at the Rodeo, Sunday, July 22

Silver Sponsors

Standing (L to R): SeptemberWilliams, Cinda Hussey,CarmenAguirre,Janet East Kneeling:Debbie Rice (Manager),betsy brownell,ranae fulton missing:traci niles,elan puno MEMBER

FDIC

debbie rice, fortuna store Manager 1360 Main St., Fortuna • (707) 269-7310

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• Lithia Chrysler Dodge of Eureka Downtown Games, Wednesday, July 18 • Pacific Motorsports Quadiators, Friday, July 20

Rodeo Dance Sponsor • Holiday Inn Express & Suites

Electronic Scoreboard Sponsor • Redwood Capital Bank

Motorsports Sponsor • Bear River Casino

Silver Spur Sponsors

• Precision Intermedia – All-Around Cowboy Buckle • Patrick Barry – Fred Berry Memorial Buckle, Top Hand Silver Spur Award • Edgmon Family, American Ag Credit, Sequoia Gas Company – Local All-Around Cowboy Saddle • Thirsty Bear Bar & Grill – Bull Riding • Humboldt Fence – Saddle Bronc • Fisch Drilling – Bareback Riding • Wyckoff’s Plumbing – Bulldogging • Redwood Memorial Hospital Foundation – Calf Roping • The Playroom – Team Roping • Artistic Legends, Inc. – Breakaway Roping • Edward Jones: Hec Wood and Scott Wheeler – Barrel Racing ✪

Fun times ahead

Rodeo Grounds 9th St

P St

to HWY 101

CHILDREN’S GAMES 6-8:30 p.m., Redwood Village Center. Activities: Snow Cones, Tri-trip Sandwiches, Rock Wall, Pony Rides, Kids Fireman’s Muster, Face Painting, Wax Hands and more.

tHe Parade MarCHeS doWn MaIn Street at noon on SaturdaY.

FORTUNA

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PHotoS BY CaroL nILeS PHotoGraPHY

16th St

Tuesday • July 17th

12th St

FrIdaY FaMILIY Fun nIGHt FeatureS Quad BarreL raCInG, LaWn MoWer raCeS and tHe BattLInG QuadIatorS PLuS MotoCroSS JuMPer JuLIan d’uSSeau. (See PaGeS 23 & 25.)

15th St

13th St

J St I St

FAMILY OUTDOOR DANCE 6:30-8:30 p.m., after the Chili Cookoff at Strong Creek Shopping Center. Food, games, music, dancing and open house. (707) 725-3959.

14th St

10th St

L St K St

9th St

CHILI COOKOFF Sponsor: Fortuna Chamber of Commerce 5-6:30 p.m. Main Street. Contact the Fortuna Chamber of Commerce, (707) 725-3959

MAIN ST

8th St

7th St K St

Park St

N St

16th St

11th St

N St

15th St

O St

O St

Monday • July 16th

Scenic Loo p

P St

12th St

Schedule of Events

Rohner Park

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Smith Lane

to HWY 101

tHe CHILI CooKoFF IS FoLLoWed BY tHe outdoor FaMILY danCe on MondaY.

COSTUME CONTEST Event registration at 6:30 p.m. sharp, contest starts at 7:15 p.m.

Wednesday • July 18th CARNIVAL Noon, Rohner Park.

All day wrist bands available for $25 each day.

STREET GAMES Sponsor: Lithia Chrysler Dodge of Eureka 6 p.m. to 8:30 p.m., Main Street Activities: Egg Toss , Stick horse races, Jolly Jumpers Penny Scramble (age 3 and younger with parents, 4-5 years and 6-7 years), climbing wall, pony rides, face painting and more.

REFRESHMENTS Hamburgers and hotdogs provided by Fortuna Volunteer Fire Department’s Muster Team.

Proceeds help the team travel to muster events all over California.

JUNIOR RODEO 6-10 p.m. til end. Rodeo Grounds, Rohner Park Contact: Kris 722-1988 or Christine 845-0291

Thursday • July 19th CARNIVAL Noon, Rohner Park All day wrist bands available for $25 each day.

FIREMAN’S GAMES 6:30 p.m., Main Street

JUNIOR RODEO 9 a.m.-4 p.m. til end. Rodeo Grounds, Rohner Park Contact: Kris 722-1988 or Christine 845-0291

FORTUNA RODEO 5K RUN/WALK 9 a.m. Proceeds benefit Relay for Life.

Visit www.FortunaRodeo.com for application.

Friday • July 20th

CARNIVAL Noon, Rohner Park All day wrist bands available for $25 each day.

KIDNAPPED TOURIST TRIAL & HANGING Noon, Fortuna Library CARNIVAL Noon, Rohner Park All day wrist bands available for $25 each day.

MOTORSPORTS NIGHT AT THE RODEO Sponsor: Bear River Casino Quadiator Sponsor: Pacific Motor Sports 6 p.m., Rodeo Grounds, Rohner Park Events: BUSINESS CALF DRESSING COMPETITION, QUAD BARREL RACING RACING and QUADIATORS! Plus, Motocross Jumper Julian D’usseau. $5.00 Admission for All Ages.

Saturday • July 21st FORTUNA KIWANIS PANCAKE BREAKFAST 7 a.m., Rohner Park Cook Shack

PARADE Theme: “Dancing with the Steers.”

Noon, Main Street Visit www.FortunaRodeo.com for Parade application.

RODEO Sponsor: Coast Central Credit Union 2 p.m., Rodeo Grounds, Rohner Park Box Seats: $10, adults: $7, children under 12 $3, children under 3 FREE. AFTER-RODEO BARREL RACING After the Rodeo. Rodeo Grounds, Rohner Park.

Contact: Christine 845-0291.

COWBOY MIXER – BBQ 5 p.m., Rohner Park Cook Shack.

Music by Bill McBride

BBQ & Dance: $18.00, children under 12: $10.00.

Barbecue by Native Sons of the Golden West.

RODEO DANCE Sponsor: Holiday Inn Express 8 p.m. to midnight, Fireman’s Pavilion, music by The Rupert Duncan Band. Dance only: $5.00

Sunday • July 22nd MOTOCROSS JUMPER JULIAN D’USSEAU 9 a.m., Rodeo Grounds, Rohner Park BARBECUE 11 a.m., Rohner Park.

Great food and live music CARNIVAL Noon, Rohner Park All day wrist bands available for $25 each day.

RODEO Del Reka Distributing Day at the Rodeo Sponsor: Humboldt Beer Distributors 1:30 p.m., Rodeo Grounds, Rohner Park Box Seats: $10.00, adults: $7.00, children under 12 $3.00, children under 3 FREE ✪ Fortuna rodeo 2012

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on the cover

Cover Girl

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HE SPECTACLE OF THE FORTUNA RODEO IS A LARGE PART OF THE DRAW FOR FANS THAT CLAMOR TO THE TO THE RODEO GROUNDS every year. It seems only natural to try and capture and celebrate the strong visual element of the sport. In recent years, the cover of the Fortuna Rodeo guide has been a space reserved to honor the work and talents of local artists. This year is no different. Fortuna artist Judy Willis has been painting for nearly 50 years and was “thrilled” to be asked to contribute some color to Fortuna’s biggest annual event.

“It’s one of the highlights of the year.

The whole ambiance of the event is so inviting,” Willis says. She and her husband moved to Fortuna in 1996 and have been Rodeo frequenters ever since.

“Fortuna’s just a great friendly town,” she says.

So what was the inspiration for this year’s cover image? Several years ago, Willis spoke to event organizer Don Brown about the possibility of being commissioned to paint for the rodeo someday. In 2010, she took a preemptive trip ringside with her digital camera — just in case she was called upon — and was particularly taken with the action involved in calf roping.

“I have no idea who it is,” says Willis of the man that ended up her chosen subject. “I just liked what he was doing.”

If you like what Willis is doing and are interested in owning a piece of Fortuna Rodeo history, this year’s original piece will be auctioned off at the Cowboy Mixer on Saturday night. The artist also signed 100 posters bearing her work that will be available for sale throughout the week. ✪

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2012 PoSter art BY JudY WILLIS

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Sellin’ Colleen” Writin’ Kid” “The Land Lady” “Sure Shot Joycie Sales”

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“Rebel, the Real Estate Cowboy”

These agents should be considered ARMED with experience and DANGEROUS to the competition! Buyin’ OR Sellin’?

Keep your eyes peeled or find them at: 910 S Fortuna Blvd. • (707) 725-9376 • www.sixriversrealestate.com

8 Fortuna rodeo 2012

“Queen of the Saloon”

Rodeo results

2011 Winners

BREAKAWAY ROPING Suzanne Williams Bridgeville, California Sponsored by Artistic Legends, Inc.

SADDLE BRONC Justin Lawrence Las Vegas, Nevada Sponsored by Humboldt Fence

BARREL RACING Vicky Benedetti Cottonwood, California Sponsored by EdwardJones

BAREBACK RIDING Jordan Spears Carson City, Nevada Sponsored by Fisch Drilling

BULL RIDING Keith Roquemore Covelo, California Sponsored by Bear River Casino

STEER WRESTLING Larry Ferriera Napa, California Sponsored by Wyckoff’s Plumbing

TEAM ROPING David Ramont – Palo Cedro, California Andy Holcomb – Millville, California Sponsored by The Playroom

CALF ROPING Dan Williams Kelseyville, California Sponsored by Redwood Memorial Hospital

GARY EDGMON MEMORIAL ALL-AROUND SADDLE Cody Jones Presented by Doug Edgmon

TOM MCWHORTER MEMORIAL ALL-AROUND COWBOY Jessie Egan – Gridley, California Sponsored by Precision Intermedia

FRED BARRY MEMORIAL HUMBOLDT COUNTY “TOP HAND” BUCKLE Ad Bugenig Presented by Mike Mora

Fortuna rodeo 2012

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www.fortunarodeo.com

2012 rodeo Grand Marshal

Why wait in line?

GO ONLINE! Buy tickets online for any Fortuna Rodeo event, including the Barbecue, Cowboy Mixer, Rodeo admission to all 3 days… register for ATV events online… even buy Fortuna Rodeo hats and posters online.

This service will be available until Thursday evening, July 19, at 5 p.m.

aBoVe 2012 Fortuna rodeo Grand MarSHaL roBert “BoB” oLSen. PHoto BY andreW GoFF

2012 Fortuna Rodeo Grand Marshal Bob Olsen

By Andrew Goff

10 Fortuna rodeo 2012

Ride on into

SHER

LOCK

MINI-STORAGE

DENNIS, COREY & ADAM FITZE TEAM ROPERS JUST A FEW SHORT YEARS AGO!

ENJOY THE RODEO! NOW OFFERING RECORDS STORAGE AND MANAGEMENT daVe’S 76 oWner daVe anSLeY WItH HIS “rIGHt Hand Man” BoB oLSen. PHoto BY andreW GoFF

“

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FORTUNA 1749 Alamar Way 725-4098

MCKINLEYVILLE 1725 Sutter Rd. 839-4007

OU AND I HAVE BEEN TOGETHER A HELLUVA LONG TIME.”

88-year-old Robert “Bob” Olsen sits and gingerly leans against the store counter in Dave’s 76 Service/Gas Station.

He wears dusty blue jeans and a Fortuna Rodeo ballcap and engages in some playful debate with station owner Dave Ansley about just how long he’s been helping out at the Main Street Fortuna service station “Have you been here six years? Eight years?” Dave inquires from underneath a bright blue “Dave’s 76” cap.

“Feels like maybe longer,” Bob shoots back, puzzled.

“Let me ask my wife,” Dave finally decides reaching for the phone. “She’s got a great memory.”

The phone conversation is brief as Dave and his wife trade information back and forth in an attempt to determine the longevity of Olsen’s post-retirement tenure volunteering down at the station. Presented with the facts over the phone, Dave concedes that, all things considered, it could be closer to 20 years.

“Holy criminy!” Dave exclaims. “Time flies!”

A desire similar to the one that has com-

WeddInG BeLLS: BoB and LoIS oLSen.

PHoto CourteSY oF tHe oLSen FaMILY

pelled Olsen to selflessly lend a hand down at the station has, over the years, compelled him to direct his efforts to making the Fortuna Rodeo great. Each year, the Rodeo honors an individual whom, over the years, has contributed their time and spirit to making the annual event happen by naming them Grand Marshall. 2012’s selection is Bob Olsen who’s been helping out in one capacity or another for over 60 years.

Raised in the Eel River Valley, Olsen graduated from Ferndale High School in 1942 before serving the United States during World War II. After his time in the service, he settled back in Fortuna where he would marry his wife Lois and raise two daughters while working mainly at Wilbur T. Greer’s Fortuna Construction. continued on pg. 13 Fortuna rodeo 2012

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Grand Marshal continued from pg. 11

“I’m very proud of what I accomplished in my lifetime when I look up and down the streets at everything I built,” Olsen states before motioning to a building across the street. “Like that one over there.”

It was around the same time in the 1940s that he moved to Fortuna that he first got involved with the Rodeo festivities.

“I don’t think I’ve ever had a title,” Olsen says. While he’s worn many hats over the years, Bob has most consistently been involved with the uptown events, specifically the annual parade — organizing participants, handing out numbers and making sure everyone is where they’re supposed to be when they’re supposed to be there.

Olsen has so many parades under his belt that it’s impossible to pick a favorite.

“There have been some great parades,” he says, smiling. “But when you do them every year one after the other, they tend to run together in your mind.”

While all the colorful events are nice, Bob says he looks forward to the annual Fortuna Rodeo festivities more for the sense of community they — people working together towards a common end.

“One guy can’t put this thing on,” he says before going on to sum up his time in the Friendly City.

“It’s been a good life,” he says, but pauses to reconsider his words before amending them.

“A great life.” ✪

BOB OLSEN AND FAMILY, TOP TO BOTTOM BoB oLSen WItH Great-GrandSon oWen PeterSon; BoB and LoIS; BoB and LoIS WItH GranddauGHter KaYLa at CHrIStMaS; BoB WItH GrandSon JuStIn and Great-GrandCHILdren rYLIe and Bo. PHotoS CourteSY oF tHe oLSen FaMILY

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FARMERS WAREHOUSE & THE FARM STORE WELCOME YOU TO THE 2012 FORTUNA RODEO!

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KnowYour Rodeo Authorities

T

HE FORTUNA RODEO IS ONE OF MANY ON THE CALIFORNIA COWBOYS PROFESSIONAL RODEO ASSOCIATION (CCPRA) SEASON SCHEDULE WHICH RUNS FROM LATE MARCH THROUGH LATE SEPTEMBER WITH EVENTS ALL OVER THE STATE.

The CCPRA is a non profit organization dedicated to promoting the sport of rodeo. Formed in 1966, this regional organization sanctions rodeos throughout California, with numerous coapprovals in Nevada, Washington and Oregon. A steady growth in membership over the years has made the CCPRA the leading rodeo organization in the state of California.

Cardholders include cowboys, cowgirls, judges, clowns, bullfighters, photographers, secretaries, announcers, timers, contractors, committee members, and fair managers. These members come from all walks of life. They are teachers, salesman, bank executives, veterinarians, peace officers, students, ranchers, etc. They are people who can usually rodeo only

on the weekends, but all have a love for rodeo.

The contestants at CCPRA rodeos are trying for about $500,000.00 in prize money each year. The money comes from entry fees and added purses. Points are awarded on a point per dollar system. Of the total fees from each rodeo, 5% is deducted, with 2% held in the trust and added to the finals purse, 2% going to awards and promotion, and 1% into the general fund.

The year’s championships are up for grabs at the finals rodeo, include the state queen competition. The weekend concludes with an awards presentation and celebration. The CCPRA continues the tradition of rodeo excitement for young and old alike. ✪

2012 CCPRA STANDINGS THROUGH JULY 5: SADDLE BRONC 1) Forrest Mallory - $1,231.84 2) John Giacome - $894.90 3) Andrew Steiger - $709.49 4) Ad Bugenig - $528.20 5) Paiden Gillis - $325.22

TEAM ROPING - HEADER 1) C R Wilken - $3,074.82 2) Spencer Mitchell - $2,384.21 3) David Ramont - $2,035.90 4) Joe Murray - $1,562.23 5) Wade Bunn - $1,652.91

BAREBACK 1) Casey Meroshnekoff - $2,499.09 2) Chase Bowen - $874.00 3) Cody Kiser - $703.97 4) Jordan Spears - $695.57 5) Grant Denny - $624.63

TEAM ROPING - HEELER 1) Wyatt Williams - $2,620.34 2) Broc Cresta - $2,384.21 3) Mike George - $2,124.39 4) Dusty Bravos - $1,652.91 5) Wade Wheatley - $1,324.69

BULL RIDING 1) Jordan Spears - $4,029.75 2) Keith Roquemore - $3,603.60 3) Derek McCormick - $3,019.34 4) Jesse Aitken - $1,711.40 5) Kris Matthews - $1,254.00

BARREL RACE 1) Allie Hamner - $2,349.35 2) Roxie Jimenez - $1,969.07 3) Zoe Geoffrion - $1,841.96 4) Cathy Cagliari - $1,641.80 5) Susie Gunter - $1,302.73

CALF ROPING 1) Chris Wooten - $2,279.91 2) Colton Farquer - $1,846.85 3) Blake Hirdes - $1,797.40 4) Kyle Lockett - $1,438.02 5) J Cody Jones - $1,104.85

BREAKAWAY ROPING 1) Suzanne Williams - $2,962.57 2) Megan McGinn - $1,468.22 3) Devin Chambers - $1,411.70 4) Destri Davenport - $1,197.95 5) Brushton Minton - $987.52

STEER WRESTLING 1) Jaed Hare - $1,634.00 2) Billy Holland - $1,457.64 3) Dillon Hushhour - $953.80 4) Tim Hayes - $836.00 5) Shane Radelfinger - $729.60

ALL AROUND 1) Blake Hirdes - $3,272.75 2) Jordan Spears - $3,000.28 3) Billy Holland- $2,918.93 4) Kyle Lockett - $1,803.39 5) J Cody Jones - $1,753.89

PHoto BY CaroL nILeS PHotoGraPHY

California Cowboys Professional Rodeo Association

Fortuna rodeo 2012

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his just in! Much like during Christmas and Thanksgiving times, Rodeo Week calories don’t count! At least, that’s what we heard from someone. Somewhere. And it is a good thing since the 2012 Fortuna Rodeo carries on the tradition of bringing you tantalizing, gut-busting grub.

Whether it be the succulent barbecue, Saturday’s fluffy pancake breakfast, Monday’s sizzlin’ Chili Cookoff, or tempting carnival delights, rest assured, you’re gonna be well fed this week.

For starters, the Kiwanis Club of Fortuna is proud to once again offer a pancake breakfast Saturday morning. The community group breakfast has been a part of Rodeo festivities for approaching two decades.

A guaranteed good time, the breakfast’s purpose falls in line with the Kiwanis spirit of improving communities. The club took over the long standing tradition of feeding the Rodeo masses from former event organizers the Business and Professional Women’s Association after their local chapter disbanded. Funds raised from the event go toward high school scholarships and in the past five years have awarded an average of $3,000 annually to deserving students to continue their educations.

A good cause, sure, but you also get pancakes! The breakfast takes place at the Rohnerville Park Cookshack right next to the Rodeo grounds and is served from 7-11 a.m. on Saturday July 16. Tickets are $6 for adults and $4 for children 12 and under. The breakfast includes pancakes, sausage, coffee, milk, OJ, applesauce, butter, hot syrup, and seconds for anyone who does not get their fill the first time around. Tickets are available at the cookshack on Saturday or in advance through any of the

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PUREOLOGY

Feeding Time

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JOICO

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Getyour grub on!

CREW

•

Have fun at the Rodeo!

SaturdaY’S KIWanIS PanCaKe BreaKFaSt raISeS FundS For HIGH SCHooL SCHoLarSHIPS. PHotoS CourteSY oF tHe Fortuna rodeo aSSoCIatIon

Kiwanis Club members. Get your grub on for a good cause!

More foodie goodness can be found at Saturday night’s Cowboy Mixer and Barbecue starting at 5 p.m. and centered at the Rohner Park Cook Shack. Cooked with love by the Native Sons of the Golden West and featuring music by Bill McBride, the meal serves as the precursor to the Rodeo Dance. $18 gets you both dinner and into the dance. Don’t eat too much. You’ve still gotta be able to boogie down to the sounds of The Rupert Duncan Band.

And then there’s Sunday’s barbecue — which is bigger than anything you’ve ever done in your backyard. What does it take to put on a a Fortuna Rodeo-sized barbecue? A lot. Here’s a glimpse: 4,000 pounds of beef, 70 gallons of potato salad, 1,800 rolls, 100 gallons of beans and, of course, a nice sunny day.

Good food takes time! The meat season crew meets, bright and early, at the main fire station on Saturday at 7:00 a.m. to season the meat. Later, at 4:00 p.m., the fire crew lights the fire in the pits. They add wood to the pits each hour until midnight when the coals are hopefully just right. The meat is added around 1:00 a.m. Sunday and the pits are sealed. At around 10:30 a.m. Sunday the pits are uncovered and the meat is removed for serving. Then, you eat.

Yum! ✪

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S T O R E

SmallTown Heroes

BILLY at tHe CaLGarY StaMPede In 2011.

BILLY BuGenIG Had tHe Honor oF CarrYInG tHe CaLIFornIa FLaG In tHe oPenInG CereMonIeS oF tHe 2011 natIonaL FInaLS rodeo. He WaS tHe HIGHeSt CaLIFornIa MoneY earner GoInG Into tHe FInaLS. PHotoS CourteSY oF tHe BuGenIG FaMILY

Catching Up With Billy

W

HILE THE FORTUNA RODEO WILL ENTERTAIN RODEO FANS HERE LOCALLY, ARGUABLY THE MOST SUCCESSFUL COWBOY TO EVER COME OUT OF HUMBOLDT COUNTY, BILLY BUGENIG, WILL BE OFF COMPETING AT THE SPORT’S HIGHEST LEVELS. IN LATE JUNE WHEN THE 2012 RODEO GUIDE WENT TO PRESS, BUGENIG WAS SITTING

at eighth in the PRCA World Standings for steer wrestling. When we caught up with him on his cell phone he was driving across Nevada on his way to the Strawberry Days Rodeo in in Pleasant Grove, Utah. He tied for fourth in steer wrestling at that event. Then it was on to the next rodeo.

“It’s something you dream about as a little kid,” Bugenig says. Bugenig estimates that he competes in nearly 70 rodeos a year. Getting to all those events means that Bugenig spends more time on the road than he’d probably like.

“It’s tough being away from home so much,” he says. “But that’s the only way you’re going to make money.”

When he’s not on the rodeo road, Bugening works as assistant rodeo coach at Feather River College in Quincy — a gig that allows him the freedom to simultaneously pursue his passion.

“I can kinda come and go as please,” he says, noting that thankfully the majority of the rodeo season doesn’t

coincide with the school year.

Bugenig has fond recollections of growing up in the Eel River Valley and attending the Fortuna Rodeo. Yes, he competed winning the Fred Barry Memorial Award for Humboldt County’s top hand on several occasions. But his memories extend back even further than that.

“I used to ride in the parade when I was a little kid,” he says, noting that due to his busy schedule during rodeo season that it’s been a little under a decade since he’s been able to attend. Bugenig sees no end in sight for his rodeo career. He’s thankfully been able to avoid serious injury thus far — only undergoing minor shoulder surgery in 2007 — and while he’d like to eventually settle down (find a wife, have some kids), right now he’s living the rodeo dream.

“It’s a way of life.”

To keep track of Billy’s rodeo success, keep an eye on the standings and results listed on prorodeo.com. ✪

BILLY WItH a GrouP oF HuMBoLdt CountY FanS at tHe 2011 natIonaL FInaLS rodeo.

CAREER HIGHLIGHTS • 2012: Won the Mother Lode Round-Up (Sonora, CA).

• 2011: Placed in two rounds of the Wrangler National Finals Rodeo. Won the Farm-City ProRodeo (Hermiston, OR); the Rowell Ranch Rodeo (Hayward, CA); the Kern County Sheriff Reserve Stampede Days Rodeo (Bakersfield, CA); the Dinosaur Roundup Rodeo (Vernal, UT). Co-champion at the Woodlake, CA Lions Rodeo.

• 2010: Shared Wrangler NFR average title with Dean Gorsuch in his NFR debut; placed in four rounds, including a win in Round 1 with a time of 3.4 seconds.

Finished seventh in the world standings with $135,387. Won the Ellensburg, WA Rodeo; the Southwestern International PRCA Rodeo (El Paso, TX); the Glennville CA Round-Up and the Colorado State Fair & Rodeo. Co-champion at the New Mexico State Fair and the Wild Rogue Pro Rodeo (Central Point, OR).

• 2009: Won the average at the Dodge California Circuit Finals Rodeo (Norco, CA); finished 31st in the world standings with $37,559.

• 2008: Won the Rowell Ranch Rodeo (Hayward, CA) and the Larimer County Fair & Rodeo (Loveland, CO); finished 34th in the world standings with $29,953.

• 2007: Won the first round, average and final round at the Puyallup Pro Rodeo, the second leg of the Tour Playoffs series.

• 2006: Finished 49th in world standings with earnings of $23,365; won the final round at the Southwestern Exposition and Livestock Show (Fort Worth, TX) in 3.4 seconds.

RECENT ACCOMPLISHMENTS 2011 world standings place: Sixth; 2011 earnings: $125,107; 2011 Wrangler NFR place: Sixth; 2011 Wrangler NFR earnings: $28,269.

Fortuna rodeo 2012

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A week jam-packedwith family fun!

For the Short and Energetic

L

ET’S FACE IT: NO ONE LIKES TO SEE/DEAL WITH BORED CHILDREN. LUCKILY, THE 2012 FORTUNA RODEO ORGANIZERS, AS THEY DO EVERY YEAR, HAVE GOT YOUR BACK ON THIS ONE AND HAVE A SLEW OF “YEEHAW”WORTHY FESTIVITIES PLANNED FOR THE YOUNGER SET.

While the main rodeo spotlight has and will always be reserved for grown-ups, that doesn’t mean that the cowboys and cowgirls of tomorrow don’t get to join in the fun!

Tuesday, July 17th kicks the junior fun off with healthy dose of children’s games at the Redwood Village Shopping Center starting at 6 p.m. Activities include the Kids’ Fireman’s muster, pony rides, face painting, wax hands, rock wall climbing and more.

The good times rolleth on Wednesday, July 18th as Main Street shuts down from 6 p.m. to 8:30 p.m for street games, including the stick horse race, egg toss, kid’s fun jump and kid’s dummy roping. There’s also the traditional penny scramble, which is broken up by age: 3 and under (with parents), 4-5 years and 6-7 years. The youngins are sure to be hungry after all that effort. Refreshments of hot dogs and hamburgers will abound thanks to the Fortuna Volunteer Fire Department. A special shout out goes to Lithia Chrysler Dodge for sponsoring Wednesday night’s games.

The Junior Rodeo has also been extended into Wednesday night and takes place at the Rodeo Grounds

in Rohner Park starting at 6 p.m. and then again on Thursday, July 19 at 9 a.m. Broken up by age group — Peewees (age 6 and under), Junior Boys and Girls (6-13 years) and Senior Boys and Girls (14-18) — the youngsters will compete in several trials in an attempt to be the All-Around Champion of their group. Five trophy saddles will be awarded, as well as 20 buckles to be divvied out among the best of each event.

On Friday, July 20 at noon, the Carnival fires up the rides in Rohner Park. Unfortunately, due to insurance liability concerns, there won’t be any kids’ events Friday Night in the arena. Sorry, ’bout that one and thanks for understanding.

Saturday, July 21 at noon is the big Downtown Parade, starting at Eighth Street and moving down Main towards Humboldt Tire on Fortuna Boulevard. Come to see the ponies and floats looking their festival best as they compete for the $200 best float prize. For those who want more, the carnival at Rohner Park runs through Sunday, the final day of festivities. After a week of fun, your kids should be too tuckered out to misbehave, right?

Maybe. ✪

VarIouS rodeo WeeK KIdS eVentS InCLude (CLoCKWISe FroM toP) StICK HorSe raCe, eGG toSS and PennY SCraMBLe! PHotoS BY CaroL nILeS PHotoGraPHY

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Revved Up Friday Night

T

HERE’S A REASON WHY RODEO WEEK’S FRIDAY NIGHT FESTIVITIES HAVE COME TO BE SECOND ONLY TO THE ACTUAL RODEO IN POPULARITY. IS IT THE FEELING OF COMMUNITY? THE COMPETITIVE SPECTACLE? OR IS IT JUST THAT WHIFFLE BALL BATS AND QUADS ARE JUST TOO SWEET A COMBO? PROBABLY ALL OF THAT.

That’s right. The Friday’s Motorcross Night highlight is none other than the glorious battle royale known as Quadiators. “It’s a lot of excitement, full on redneck action, and people just eat it up,” said one past Quadiator competitor.

Never heard of Quadiators?

Here’s how it works: Put two riders on a quad and tape a balloon to the helmet of the passenger. Give them a Wiffle ball bat, and watch as they swerve and circle their opponents while trying to bash them on the head, well, pop the balloon anyway.

The first team to get popped loses, and is eliminated; the champs move on to another heat. And so it goes

until a grand champ is proclaimed.

For those of you who grew up playing video games, think “Live Action Mario Kart.”

If you’d like a preview, just search YouTube for “Quadiators” and you’ll find clips of the only-inFortuna action.

Also scheduled for the evening is ATV, Rhino and side-by-side racing.

Unfortunately, all of the traditional kids events that usually take place Friday had to be shelved due to insurance liability reasons. Break it to the youngster slowly. No animal scramble this year. What you’ll get instead is a warm-up performance from Motocross jumper Julian D’usseau. ✪

MOTORSP ORT EVENTS A RE FRIDAY NI GH AT THE RO T DEO GROUNDS

FrIdaY’S nIGHt’S MotorSPortS eVentS InCLude (CLoCKWISe FroM toP) QuadIatorS BattLe roYaLe, LaWn MoWer raCeS and Quad BarreL raCeS. PHotoS BY CaroL nILeS PHotoGraPHY

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SmallTown Heroes JULIAN D’USSEAU FLIES EXTREME MOTOCROSS STUNTS AT THE RODEO GROUNDS FRIDAY NIGHT

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Up In the Air

W

hile steeds of flesh and blood have been the bread and butter of the Fortuna Rodeo for the entirety of its 91 years, the addition of motorized riding feats has injected a new kind of excitement into the proceedings. It’s a natural progression. Both the rodeo and motorcross rely on human manipulation of an object more powerful than themselves to provide spectacle for audiences. The dance can be dangerous and, therefore, thrilling.

Thus, the Fortuna Rodeo has embraced motorsports over recent years. This year

the Fortuna Rodeo welcomes pro/freestyle MX rider Julian D’usseau to the Friendly City to entertain the masses with jaw-dropping, motorized aerial feats. A local-kid-made-good, Julian graduated from Arcata High School before going on to carve out a successful career as a pro rider. With more than a decade of competing under his belt, D’usseau has competed at the highest levels of his sport.

He’s participated in X-Game qualifying contests, the NBC Dew Tour and IFMA, as well as competing in Japan.

D’usseau’s success has earned him plenty of mainstream exposure and the

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respect of his peers as well. He has been a member of Metal Mulisha, has been interviewed in Transworld Motocross magazine and has garnered TV appearances on M80 on Fuel TV, as well as contest coverage on ESPN, Fuel, Outdoor Life, and LA TV Network.

Wanna see what all the fuss is about? Check out a preview of D’usseau’s skills during Friday night festivities at the Rodeo Grounds. Then, catch his full performance on Sunday before the rodeo. Remember to breathe.

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The Sounds of RodeoWeek

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Saturday Night’s All Right

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OU’VE JUST SPENT A LONG SATURDAY TAKING IN ALL THE ACTION, SUSPENSE AND DRAMA OF THE FORTUNA RODEO. THE SUN BEATING

down. The dust flying up. Without really realizing it, you’ve been perched on the edge of your bleacher seat for hours, living and dying with each run. Finally, you catch your breath.

Geez, you might be more tense than the competitors themselves!

It’s time to unwind. Head on over to the cook shack, scarf down some friendly barbecued ribs, suck down a beer. OK. You’ve got your second wind goin’. It’s time to let loose.

That’s when The Rupert Duncan Band swoops in to be your one-night-only musical savior. Rupert and the gang have the honor of being the party band for the annual high-energy, rowdy, tuck-the-kids-in-bed-’cuz-we’regettin’-down-tonight Cowboy Mixer at the Fortuna Fireman’s Pavillion starting at 8 p.m.

Bring your good time energy. This band will give it right back.

“We play music that makes people want to jump up and dance.” Duncan says. “If the people aren’t dancing and having a good time, then we aren’t doing our job.”

Hailing from Sacramento, the Rupert Duncan Band has specialized in country, southern rock and gold ol’ rock ‘n’ roll for nearly a decade now. Over the past few years, Duncan has played gigs in all over Northern California, Oregon, Nevada and even Montana.

Wondering if the band knows your favorite song? Head on over to rupertduncan.com and peruse its extensive setlist. You needin’ a little

tHe Band PLaYS MuSIC tHat “MaKeS PeoPLe Want to JuMP uP and danCe.”

bit of that “Old Time Rock ‘N’ Roll?” Duncan’s got it. Maybe you’d like to mellow out with a “Peaceful, Easy Feeling?” Check. Or maybe you’d like to waste away in “Margaritaville?”

Well, you have that option. From Toby Keith and Dierks Bently all the way back to Hank Williams and Waylon Jennings, these guys have got stuff you can sing and dance to all night.

More than just a jukebox, Rupert Duncan is also an accomplished songwriter in his own right. Over the years, Duncan has recorded songs in Nashville and even had the honor of being produced by the late Ronnie Montrose.

While the covers are a lot of fun, naturally he gets a different personal satisfaction out of playing his original material and getting a reaction.

“I love it when we play these songs at a show and people come up and say, ‘Who sings that song?’ That’s when I just light up and say, “We do! That’s our original stuff.”

So if you’d like to make Rupert “light up,” mosey on up to the stage and request “Would You Take Me Drunk?” or “It’s Got To Be Country.” Sure, he’d be glad to play ‘em for ya.

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91years ofwranglin’in the redwoods

Rodeo Events

W

ELCOME TO THE 91ST ANNUAL FORTUNA RODEO, THE CENTERPIECE OF THE FRIENDLY CITY’S WEEKLONG SUMMER CELEBRATION!

Fortuna is proud to offer the largest rodeo in the region, giving cowboys up and down the state a chance to show off the skills that built the American West.

In addition to competing in the individual events, which are described in the following pages, each cowboy’s individual scores are totaled together to make them eligible for three all-around cowboy prizes — the rodeo’s top honors. They are:

All-Around Buckle

Given to the cowboy that has won the most money overall, across all events of the rodeo.

Sponsor: Precision Intermedia.

The Fred Berry Memorial Buckle for the Humboldt County Top Hand. Given to the Humboldt County-based cowboy with the highest overall standings in all events of the rodeo.

Sponsor: Patrick Berry.

Fortuna Rodeo Local All-Around Cowboy

Gary Edgmon Memorial Saddle. Awarded to the top cowboy from Humboldt, Mendocino, Trinity or Del Norte County.

Sponsor: Doug Edgmon and the Edgmon family, American Ag Credit and Sequoia Gas Company.

2011 FORTUNA RODEO HIGHLIGHTS, COUNTERCLOCKWISE FROM TOP LEFT oPenInG CereMonIeS; BuLL rIderS touGH It out; a BuLL CoMeS BaCK For More; CaLF atteMPtS to outrun teaM roPerS; reInInG In a SaddLe BronC GetS aFter tHe rIde; BarreL raCer and Her PInto BLaZe to tHe FInISH. PHotoS BY CaroL nILeS PHotoGraPHY.

28 Fortuna rodeo 2012

Bull Riding Maybe the most popular event and probably the most dangerous, bull riding is a battle of wits and brute strength between a cowboy and the most dangerous of ranch animals. The cowboy attempts to ride for eight seconds, strapped to a bucking, whirling one-ton bull with only one hand. This is a judged competition: Points are awarded for the cowboy’s form and for the difficulty of the ride. But if the rider is bucked off, or if he touches the bull with his free hand, he is disqualified.

Spur Sponsor: Thirsty Bear Bar & Grill Bear River Casino. continued on next page

PHotoS BY CaroL nILeS PHotoGraPHY

Fortuna rodeo 2012

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Rodeo Events

continued from previous page

Saddle Bronc

Bareback Riding Like the saddle bronc event in many ways — but more slippery. In the bareback event, the bronc rider goes into action with one hand in a simple rigging and nothing at all between him and the horse except a pair of blue jeans. Once again, the contest is judged on the skill and form of the rider as well as the liveliness of the animal. Contestants must stay on for eight seconds to qualify for a score.

Bronc riding comes from the essential cowboy skill of taming (or “breaking”) a horse for use. As in bull riding, a contestant must stay atop the wild animal for eight seconds using only one hand. But the bronc rider has additional considerations — he is also judged on how well he spurs the horse to action with his boots, and he must keep his feet in the stirrups at all times.

Bronc riders come out of the chute with their legs over the horse’s shoulders in order to give the animal the initial advantage.

PHoto BY CaroL nILeS PHotoGraPHY

30 Fortuna rodeo 2012

Spur Sponsor: Humboldt Fence.

Spur Sponsor: Fisch Drilling.

PHoto BY CaroL nILeS PHotoGraPHY

Calf Roping Calf roping — also called “tie-down roping” — introduces another element into the mix. Not only must the cowboy rope the animal, as in breakaway roping, he must also bring it to a full stop and immobilize it. After the animal is lassoed, the cowboy dismounts and runs to the calf carrying a small rope in his teeth. He then throws the calf to the ground and binds three of its legs, after which he signals to the judges and time is called. The event isn’t over, though — if the calf kicks off the rope on its legs within six seconds, the contestant is disqualified.

PHoto BY CaroL nILeS PHotoGraPHY

Steer Wrestling

Steer wrestling (or “bulldogging”) tests the cowboy’s strength as well as his skill at handling both horse and cattle. In this timed event, the steer leaves the chute at a run, tailed by one horseman (“the hazer”) who keeps the animal running in a straight line. After a head start, the barrier holding back the mounted contestant is tripped, and the steer wrestler races after his

quarry. When he catches up, he dismounts his horse at a run and transfers his weight to the steer, which he then wrestles to the ground. Quickest time wins, but as with all timed events the contestant gets a 10-second penalty if he leaves the chute too early.

PHoto BY CaroL nILeS PHotoGraPHY

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The Fortuna Country Inn 2025 Riverwalk Drive Fortuna, CA 95540 707-725-6822 800-679-7511

continued on next page

Welcome Rodeo Fans!

Congratulations to all the CCPRA Cowboys and Cowgirls and good luck going down the rest of the rodeo trail…

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Fortuna rodeo 2012

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Rodeo Events

continued from previous page

Team Roping

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The only team event in the rodeo, team roping features two different styles of lasso work. A steer leaves the chute running. After a short head start, two cowboys follow on horseback.

The first must rope the animal’s head or horns to stop its forward progress, moving it into a turn. Then the second — the “heeler” —

attempts to lasso the animal’s rear legs. A fivesecond penalty is assessed if he manages to rope only one leg. The clock is stopped when the steer is fully roped and the contestants’ two horses face one another.

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Breakaway Roping

Barrel Racing The premier women’s event in the rodeo, barrel racing is the ultimate test of speed and agility. Riders attempt to run a cloverleaf pattern around the three barrels in the fastest time possible. The quickness of the clockwise and counterclockwise pivots around the barrels are crucial, as is the final sprint back to the starting line. Riders are penalized five seconds if they tip over a barrel.

This fast-paced event is the purest test of a cowgirl’s lasso skills. As in steer wrestling, a calf leaves the chute at a run and after a head start trips the barrier holding back the cowgirl. The contestant then gives chase and attempts to lasso the calf’s head. She has the rope tied to her saddle horn with a string and halts her horse. Time is called when the calf, which is still running, breaks the string.

Spur Sponsor: Edward Jones: Hec Wood and Scott Wheeler. ✪

Spur Sponsor: Artistic Legends, Inc.

PHoto BY CaroL nILeS PHotoGraPHY

PHoto BY CaroL nILeS PHotoGraPHY

Fortuna rodeo 2012

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day s s r u h T c i us ight M N e v y i a L d i r F Same ol’ Shamus, New Location n’ ing yer r B r n’ ar! e n B d r r e t a s p y O by! swing on

Reservations Recommended ~ (707)407-3550

Open Daily for Lunch and Dinner, 11:30am to 10pm • Extended Bar Hours 1911 Truesdale Street • Eureka • Off Broadway behind the Best Western Bayshore Inn

34 FORTUNA RODEO 2012

fun run!

Long May You Run

2011 FUN RUN RESULTS

A

s tempting as it might be to chomp down on plump, juicy corn dogs and mouth-watering cotton candy all Rodeo week, maybe we should make (just a few) healthy choices.

How ‘bout this. You can have one extra corn dog if you promise to participate in the Fortuna Rodeo’s Annual 5K Run/Walk which takes place on Saturday, July 12, at 9 a.m. on a course that takes runners/walkers down Main Street and onto Fortuna Boulevard. It’s $20 to enter.

Not sure you wanna wake up early on a Saturday just to end up sweaty and out of breath? Here’s extra incentive. Not only will you be burnin’ some calories, you’ll also be raising money for cancer research as all proceeds benefit Relay for Life. So lace up!

The following are pictures from last year’s race supplied by Lanore Bergenske, as well as the best times by participants in last year’s Fun Run. ✪

Place

on Your MarK. Get Set. Go!

JaSon LeWIS, 2011 BeSt MaLe tIMe.

SISterS aMY BerGenSKe-aLZIna and LISa BerGenSKe-BarSantI.

aMY BerGenSKe, 2012 BeSt FeMaLe tIMe.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

Name

Age

Time

Jason Lewis Reed Richard Joshua Quintal RJ Richard Matthew Campbell Amy Bergenske Solomon Gienger Dylan Toerpe Sara Davis Tom Guyer Madison Kansen Matt Allen JR Larkins Dean Matheson Jenny Mace Bowdrie Cox Chris Hamer Joe McManus Max Rousselot Peter Meyer Anna Kane Michaela Barros Mariah Aguiar Laurie Clendenen Tony Cathey

25 43 35 11 35 34 38 14 14 50 19 34 30 52 32 8 55 48 50 44 24 13 16 55 55

16:57 18:03 18:27 18:29 19:05 19:22 19:32 20:53 21:06 21:14 21:55 21:59 22:48 23:07 23:09 23:10 23:15 23:27 23:30 24:07 24:12 24:24 24:44 24:50 25:05

tHe HILLerS

ABOVE teaM In traInInG teaM MeMBerS.

THE IS FUN RUN Y A SATURD JULY 12 .M. AT 9:00 A

deBBIe auGuSt’S CoLdWeLL BanKer teaM

teaM PaPa SMurF PHotoS CourteSY oF JoYCe Benton

Fortuna rodeo 2012

35

www.fortunarodeo.com

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36 FORTUNA RODEO 2012

HUMMEL TIRE & WHEEL

origins of a localtradition

The History of the Fortuna Rodeo

T

HE FORTUNA RODEO HAD ITS BEGINNINGS WAY BACK IN 1921 WHEN THE CATTLEMEN’S ASSOCIATION OF HUMBOLDT COUNTY PLANNED A PICNIC. It was to be an afternoon and evening affair, with “Rodeo Stunts” after the barbecue and a dance in the evening with the intention of making it the biggest and jolliest picnic of the year!

Charles W. Moore of Ferndale was general chairman, with Frank Rolley as superintendent of the barbecue. On the

PHoto BY CaroL nILeS PHotoGraPHY

general committee were H. W. McWhorter, W. N. Russ, E. N. Tooby and Fred D. Smith, with volunteer help from others. Ben Snodgrass was director of judges with William Graham of Bridgeville, Joe Russ of

Ferndale and Buff Robinson assisting. The first event had a 25-piece band, a grand ball and a chicken supper. There was a gratifying response with 3,000 people attending.

That was the beginning….

A great tradition began in Fortuna; the Redwood Fortuna Rodeo. Humboldt County has been an agricultural center for California, as its first settlers were ranchers. continued on pg. 39

Join Us

after the Rodeo Bar Opens at 4 pm

D

Serving Dinner Wednesday thru Sunday Dining Room Opens at 5 pm Reservations & Hotel Accommodations 786-9000 315 Main Street • Ferndale www.ivanhoe-hotel.com Fortuna rodeo 2012

37

www.fortunarodeo.com

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We have everything you need from Start to Finish • Friendly, knowledgeable Staff • Sample Check-Out Service • In-home Consultations • Guaranteed Installation • Finance Options • Complete Warranty Service • Free Estimate

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buy tickets to the MIXER ONline

Rupe r t Du with the ncan Band

38 FORTUNA RODEO 2012

sandblasted redwood signs granite headstones A DBA OF LEWIS REDWOOD PRODUCTS

Monday-Friday 9-5 Saturday 10-3 465 N. Fortuna Blvd Fortuna

726-7745 • johnnysflooring.com

Rodeo History

continued from pg. 37

SALES • RV PARTS • SERVICE

FIFTH WHEELS • BRAKE SERVICES • AXLE AND BEARINGS TRAVEL TRAILERS • HORSE TRAILERS • STOCK TRAILERS APPLIANCE REPAIRS • ELECTRICAL SYSTEMS • MOTOR COACHES UTILITY TRAILERS • TOWING ACCESSORIES • INSURANCE REPAIRS

988 HWY 36 FORTUNA, CA (707) 725-3426 PHoto BY CaroL nILeS PHotoGraPHY

It’s a little wonder that Fortuna lays claim to the oldest and longest running annual rodeo on the North Coast. Because of that, the rodeo has a long-standing history of attracting some of the top livestock and rodeo cowboys on the West Coast.

By 1926, the event had turned into a rip-roaring three-day whirlwind of thrills and excitement. Doug Prior of Blocksburg was the chairman, and W. F. Robinson was committeeman in charge of the stock and the grounds. Ready were three carloads of bucking horses and 60 head of wild range cattle, secured by E. B. Lytle and Charles Moore.

Crowds came, enjoyed the Maverick ball and the Sombrero ball on both Saturday and Sunday evenings.

In 1930 there were more changes — now came riders from Humboldt, Del Norte, Trinity and Mendocino, instead

of professional riders. Putting on the show were G. E. Peterson, Charles Wescott, Art Chandler, George Graves, Cecil Evers, Paul Friedenbach, Jack Benson, Louis Gist, H. W. McWhorter, Fred Krieg, Frank Brelle, Paul Mudgett, L. L. Bryan, L. S. East, P. A. Hugo and others.

One year the rodeo went “long hair,” when Frederick Jagel of the Metropolitan Grand Opera Company sang every afternoon. By 1939, the rodeo had simmered down to a twoday event, but packed with just as much dynamite as the longer celebrations had been because the citizens continued to make every day preceding it a build up for the real thing. About 10,000 people attended the show in 1939 and though the new grandstand was not yet completed, the show was bigger and better than ever.

In 1941 the rodeo joined the National Rodeo Association of

America and at the time became known as one of the best and biggest rodeos in Northern California. The blight of the war fell that year, and with it fell the Fortuna Rodeo, for the next five years. But in 1946 it rose again to newer and greater proportions.

Bill Clark rode in the 1946 rodeo at the age of 80.

In 1948 Stella James of Willits was chosen as the Rodeo Queen, with Pat Barnwell of Bridgeville and Naomi Pries of Ferndale as her attendants. The 1948 rodeo events grew to include a parade downtown, penny scramble, street dancing and vigilantes jailing local men who chose not to grow a beard for the event.

Since its beginning, new faces and new hands guide the destiny of the Fortuna Rodeo while keeping alive the old traditions.

That tradition continues today in Fortuna, every third weekend in July. ✪

WYCkOFF’S We’ve got you covered Hardware • Electrical Plumbing Home & Commercial 725-4475

2065 Main St., Fortuna Fortuna rodeo 2012

39

www.fortunarodeo.com

The Farm Shop Farm EquipmEnT • TracTorS parTS • SErvicE

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WE’V

E MO VED! 725-2608

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BUY hats and posters ONline

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CUSTOM WELDING & FABRICATION

Humboldt Auction Yard Inc. 603 S 3rd St. Fortuna, California

Auction Every Wednesday (707) 725-5188

Lee, Lou & Justin Mora

(707) 725-9822 (FAX) 40 FORTUNA RODEO 2012

2832 Old State Hwy • Fortuna, CA 95540 (Across the highway from Hansen’s) Gates, Railings, Stairs, Custom, Ornamental Iron, Lumber Racks, RVs, Trucks, Trailers and Heavy Equipment Repair

Certified Welding Punching, Shearing & Forming Structural Steel • Stainless Steel • Aluminum In Shop & Mobile Service

725-2608 • www.fortunairon.com

Smalltown heroes

Rodeo Builders

T

HE FORTUNA RODEO IS ONLY AS SPECIAL AS THE PEOPLE THAT HAVE WORKED TIRELESSLY EACH AND EVERY YEAR TO ENSURE THAT IT CONTINUES TO BE A BINDING FORCE FOR THE EEL RIVER VALLEY COMMUNITY.

License #832746

577 W. Sixth Street • Fortuna • 707-725-7415

As such a tradition of honoring those that came before, as well as those that carry on the work permeate the annual proceedings. Learn about some of the people that made and continue to add to the legacy.

Fred Barry Memorial Buckle

The Fred Barry Memorial Buckle is awarded yearly to the Humboldt County Top Hand named after one of the larger figures in Fortuna Rodeo lore.

Fred was a local cowboy/rancher, born and raised in Humboldt County. He won the All Around Cowboy award that would later bear his name at the 1941 Fortuna Rodeo. He would later go on to have a successful rodeo career on the national circuit competing in many of the big rodeos, including the Cheyenne Frontier Days, Pendelton Roundup and the Calgary Stampede to name a few. After retiring from rodeo, Fred ran a successful cattle ranching operation in Loleta and continued to be a big supporter of the Fortuna Rodeo. The Fred Barry Memorial Buckle carries on his spirit.

www.fortunarodeo.com 2010 (aBoVe) and 2011 (LeFt) Fred BarrY MeMorIaL BuCKLeS PHotoS BY CaroL nILeS PHotoGraPHY

Ross Insurance Group

Family Owned and Operated

The Tom McWhorter Scholarship

Rodeo has always been a McWhorter Family tradition. For 54 years, Tom McWhorter served on the Fortuna Rodeo Board, enjoying the sport and camaraderie that are part of the cowboy way of life. In 2005, Tom’s family established the Tom McWhorter Rodeo Scholarship for high school rodeo participants from District Two of the California High School Rodeo Association.

Not a scholarship in the traditional sense, this fund is set up to help students (freshmen to seniors) pay for the expenses of participating in the sport of high school rodeo. There are eight rodeos during the school year open for these young athletes. The costs of entry fees, equipment, travel and training can be prohibitive to some. This scholarship fund is open to all students who are in good academic standing in their school and have a drive and passion to compete.

Tom grew up on a ranch in Yager Creek and always enjoyed going to the high school rodeos, watching the young people develop their skills

Specializing in

toM MCWHorter PHoto CourteSY oF KatHLeen JaCoBSen and tHe MCWHorter FaMILY

and grow into world-class athletes. “District Two has had a number of state and college champions that started in the local high school rodeo circuit,” stated McWhorter’s son Ted, who continues the family’s rodeo tradition working for West Coast Rodeo Company. “We have an excellent reputation for outstanding competitors from our district.”

Congratulations go out to 2012’s Tom McWhorter Scholarship recipient Madison Vallerga.

In her winning essay, she writes, “No one can take that feeling away from me when I am on my horse and turning a steer, or turning a barrel.” ✪

Call Tom or Donna Fortuna 725-5777 Eureka 443-5777 534 12th St. • Fortuna Lic #0D30322

SR-22s Motorcycle Boats ATVs Health Farm & Ranch

Home • Auto • Life • Business Fortuna rodeo 2012

41

Eel River valley

51 YEARS OF KICKIN’ IT UP IN THE REDWOODS

ORICK RODEO JULY 14TH AND 15TH sit on top of the action in orick

PALCO PHARMACY Come in for our friendly service

Palco Pharmacy is your drug store & more...

You’ll Find Local Gift Ideas Fire & Light Glass Holly Yashi Jewelry Stephens’ Candles Mon.-Fri. 9am-6pm Sat. 10am-2pm, Closed Sunday

764-3591 113 Main St., Scotia

Saturday 9am Jackpot Roundup • 1:30 Quad Competition • 3:00pm Kid’s Games • 5pm CCPRA Rodeo Sunday 11am Quad Competition • 11:30 Deep Pit Beef BBQ • 1pm Kids Games • 2:30 CCPRA Rodeo

SPONSORED BY ORICK CHAMBER OF COMMERCE FOR INFO CALL: 707.488.2885

The Most Beautiful Stones in the World

CHAPMAN’S

Gem & Mineral Shop & Museum Local Fossils • Geodes Agates • Crystals Stone Carvings Petrified Wood Thunder Eggs Amethyst

91ST

42 Fortuna rodeo 2012

eeL rIVer BottoM Land PHoto BY BoB doran

Hwy. 101, 4 Mi. S. of Fortuna • 725-2714

y lodging,dining & attractions

Eel River Valley Guide Area code (707) unless otherwise noted

Services FORTUNA LIBRARY 753 14th St., Fortuna 725-3460 FERNDALE LIBRARY 807 Main St., Ferndale 786-9559 REDWOOD MEMORIAL HOSPITAL 3300 Renner Dr., Fortuna 725-3361 POLICE & FIRE, Fortuna 725-7550 HUMBOLDT COUNTY CONVENTION AND VISITORS BUREAU, 443-5097, www.redwoods.info FERNDALE ART AND CULTURAL CENTER, 580 Main St., Ferndale 786-9634 FORTUNA CHAMBER OF COMMERCE, (800) 426-8166, 725-3959 www.discovertheredwoods.com RIO DELL/SCOTIA CHAMBER OF COMMERCE riodellscotiachamber.org 764-3436

Lodging BEST WESTERN COUNTRY INN 2025 Riverwalk Drive, Fortuna 725-6822, (800) 679-7511 COMFORT INN AND SUITES 1583 Riverwalk Drive, Fortuna 725-7025, (800) 228-5150 HOLIDAY INN EXPRESS 1859 Alamar Way, Fortuna 725-5500, (800) 483-9446 NATIONAL 9 MOTEL 819 Main Street, Fortuna 725-5136 RIVERWALK RV PARK & CAMPGROUND 2189 Riverwalk Dr., Fortuna 725-3359, (800) 705-5359 SIX RIVERS MOTEL 531 South Fortuna Blvd., Fortuna 725-1181 SUPER 8 MOTEL 1805 Alamar Way, Fortuna 725-2888, (800) 800-8000 TRAVEL INN MOTEL 275 12th Street, Fortuna, 725-6993 THE FARMHOUSE AT RIVER BAR FARM (B&B) 355 River Bar Road, Fortuna, 768-9272

Dining, Wineries and Breweries For a complete directory of all Humboldt county restaurants, wineries and breweries, pick up a free copy of the North Coast Journal’s Menu of Menus or visit www.northcoastjournal.com CARLOTTA LEVENPENCE CELLARS 751 Porcupine Lane, Carlotta. .........................................768-2090 FERNBRIDGE/FERNDALE CREAM CITY CAFE 543 Main St., Ferndale. Espresso, muffins, bagels, croissants. M-Sat. BL $ ................................786-4442 F E R N B R I DG E M AR K E T 623 Fernbridge Dr. Fernbridge Traditional American, legendary bakery. M-Sun. L $ ............ ...........................................725-3701 F E R N DA L E M E AT CO M PANY 376 Main St., Ferndale.

Meat market sandwiches.

M-Sat. BL $ ...................786-4501 F E R N DAL E PIZZ A CO M PANY 607 Main St., Ferndale.

Italian family restaurant. T-Sun. LD $ .............................. 786-4345 FROG ALLEY CELLARS 1436 Ambrosini Lane, Ferndale. ...............................786-4353 HOTEL IVAN HOE 315 Main St. Ferndale. Historic, hotel, saloon & restaurant. www. ivanhoe-hotel.com WSun. D $$$ ................ 786-9000 HUMBOLDT SWEETS CHOCOL ATE & COFFEE 399 Main St. Ferndale. Homemade lunch specials. M-Sun. BL $$ ......................................... 834-5420 LOST COAST CAFÉ & BAKE RY 4 6 8 M a i n St. , Fe r n d a l e . Vege t a r i a n , veg a n , scratch bakery. M-Sun. BL $ ......................................... 786-5330 NO BRAND BURGER STAND 1400 Main St., Ferndale. Best in the west. MSat. LD $ .................... 786-9474 POPPA JOE’S 409 Main St., Ferndale. Good, down home cooking. M-Sun. BL $ ....................... ......................................... 786-4180

continued on next page

B,L,D Breakfast, Lunch, Dinner • Average Entrée: $ under $8, $$ $8-$13, $$$ $14-21 , $$$$ $21 and up

Making Your Dreams Our Goal 131 S. Fortuna Blvd., Fortuna • (707) 725-7940

A Vacuum Cleaner Hospital In Fortuna 812 S. FORTUNA BLVD.

725-6257 Largest Selection of Vacuum Supplies New & Refurbished Vacuums • Sewing Machine Repair Mon-Fri. 9-5:30 • Sat. 10-2

SPRINGVILLE SAFETY & SUPPLY 401 8th St., Fortuna 800-775-9268 FAX 707-725-3726

No

Wutchoodoin’? submit your events online or by e-mail Deadline: Noon Thursday the week before publication

northcoastjournal.com calendar@northcoastjournal.com Fortuna rodeo 2012

43

Eel River Valley Guide continued from previous page

FERNBRIDGE/FERNDALE cont.

RESTAURANT MATIAS 460 Main St., Ferndale. Mexican family cuisine. www.restaurantmatias.com M-Sat. LD $ ............... ........................................ 786-4648 ROSE CAFÉ (Rose Cottage) 385 Main St. Ferndale. Unique food and atmosphere. WSun. BL $$................. 786-4880 THE BRIDGE 623 Fernbridge Rd., Fernbridge. Burgers, pizza, ice cream Live music eves.

M-Sun. LD $ ................. 725-2190 VALLEY GROCERY 339 Main St., Ferndale. Deli sandwiches, homemade foods. MSun. L $........................ 786-9515 VI RESTAUR ANT (Victorian Inn) 400 Ocean Ave., Ferndale. Historic bar, new restauraunt. www.victorianvillageinn.com M-Sun. BLD $$$ .........................................786-4950

From wedding plans to dinner plans... we guide the way!

The Wedding Guide is available at newsstands and wedding retailers throughout Humboldt.

Menu of Menus is available at newsstands throughout Humboldt.

And online at

www.northcoastjournal.com

or call 442-1400 for more information.

FORTUNA AUCTION YARD CAFÉ 603 3rd St., Fortuna. Hamburgers & Weekly Wednesday Specials.

Cash only. W BL $.................... .......................................... 725-5188 BOB’S FOOTLONGS 505 12th, Fortuna. Family owned since 1949. M-Sat. LD $ ... 725-2016 BURGER KING 925 S. Fortuna Blvd., Fortuna. www.bk.com.

M-Sun. BLD $............ 725-1706 DEB’S GRAPEVINE BISTRO 1260 Main St., Fortuna. Breakfast menu, sandwiches, burgers.

M-Sun. BL $ .............. 726-7779 EEL RIVER BREWING CO. 1777 Alamar Way, Fortuna. Organic brews. Steaks, seafood, burgers, seasonal and daily specials www.eelriverbrewing. com M-Sun. LD $$ ................... ..........................................725-2739 HOT BREW 904 S Fortuna. Blvd., Fortuna. Dine-in, takeout.

Quality worth waiting for. MSun. BL $ ......................725-2361 H U M B O L DT H E A LT H Y FOODS Corner of Main & 9th Sts., Fortuna. Organic, gluten and dairy free foods, local products and groceries. $ BLD ................................725-7911 HUNAN VILLAGE 1468 Main St., Fortuna. Gourmet Hunan, Manchurian cuisine. M-Sun. LD$$ ...............................725-3459

JAMAICIAN GRILL 939 Main St., Fortuna. Caribbean cuisine. Musical evenings. MSat. LD $$ ...................725-9350 J I T T E R B E A N CO F F E E 4 6 6 North Fortuna. Blvd., Fortuna. Coffee, pastries, fruit drinks. www.jitterbeancoffee. com M-Sun. BL $ ....725-4594 K E N T U C K Y F R I E D C H I C KEN 432 S. Fortuna. Blvd., Fortuna. www.kfc.com 725-5585 KOME RESTAURANT 679 S. Fortuna Blvd., Japanese Cuisine.

M-Sun. LD $$ ..............725-8899 LA COSTA MEXICAN RESTAUR ANT 664 South Fortuna.

Blvd., Fortuna. Seafood specialties, house specials. MSun. LD $ .................... 725-9416 LAS CAZUELAS RESTAURANT & CANTINA 435 North Fortuna. Blvd., Fortuna. Traditional Mexican and full bar. MSat. LD $ ...................... 725-2431 L’S KITCHEN 1260 Main St., Fortuna. Country home cooking. M-Sun. BL $$ .. 726-7779 MANDARIN BUFFET 751 S. Fortuna. Blvd., Fortuna. Sushi.

Everything fresh fresh fresh.

M-Sun. LD $ .............725-9988 MCDONALD’S 761 South Fortuna . Blvd ., For tu na . Tr y our new healthy choice selections. www.mcdonalds. com M-Sun. BLD $ ................... ......................................... 725-9530 PAPA MURPHY’S TAKE AND BAKE PIZZA 709 South Fortuna. Blvd., Fortuna. www. papamurphys.com LD $$....... ...........................................725-9391 PEPPER’S R ESTAUR ANT 719 South Fortuna. Blvd., Fortuna. Daily specials & great desserts. M-Sun. BLD $ ......... ......................................... 725-5580 PENNYBITER S CAKENN BACONN CAFE 758 10th St., Fortuna. Baked goods and sandwiches. T-Fri. BL $..... 599-8352 RAY’S FOOD PLACE DELI 2009 Main St., Fortuna. www.gorays. com LD .........................725-3835 REDWOOD CAFÉ 1206 Main St., Fortuna. Breakfast and lunch. M-Sun. BL $ .................. ......................................... 725-3998 ROUND TABLE PIZZA 759 South Fortuna. Blvd., Fortuna. www. roundtablepizza.com M-Sun. LD $$ ............................ 725-4459

SAFEWAY DELI 701 South Fortuna Blvd., Fortuna. www. safeway.com M-Sun. BLD $ ..... .......................................... 725-5104 SHOTZ COFFEE AND DRIVE THRU 1665 Main St., Fortuna. Espresso café, smoothies, milkshakes, deli, sweet treats and more. M-Sun. ................... ........................................ 725-8000 SUBWAY 791 Riverwalk Dr., Fortuna. Made to order fresh sandwiches. www.subway. com M-Sun. BLD $ .................. ...........................................725-1293 SUBWAY 741 South Fortuna.

Blvd., Fortuna. Made to order fresh sandwiches. www.subway.com M-Sun. BLD $ ......... .......................................... 725-6218 TACO LOCO 955 Main St., Fortuna. Dine in or take out authentic Mexican food prepared fresh daily. www.tacolocofortuna.com M-Sun. LD $ ......................................... 725-5546 THE RIVER STEAK HOUSE 1875 Riverwalk Dr., Fortuna. Fine dining, specialty steaks. MSun. D $$$ .................. 725-5458 THE WINE DEN 1156 Main St., Fortuna. (Furniture Den entrance.) Fine wine tasting. MSat. .................................725-4336 TOM’S SOURDOUGH PIZZA VILLA 101 12th St., Fortuna. Delivery available. .................725-1123 LOLETA LOLETA BAKING CO. 348 Main St., Loleta. Extraordinary breads, café & coffee T-Sun. BL $ ..................................733-1789 RIVER’S EDGE (BEAR RIVER CASINO) 11 Bear Paws Way, Loleta. Steaks and seafood, vegetarian dishes, children’s menu. www.bearrivercasino. com M-Sun. BLD $$ ................ ......................................... 733-9644 THIRSTY BEAR SPORTS BAR (BEAR RIVER CASINO) 11 Bear Paws Way Loleta. Karaoke Thurs., Happy Hour 5-7 pm M-F. www.bearrivercasino. com M-Sun. BLD $$ ................ ......................................... 733-9644 RIO DELL/SCOTIA CC MARKET 1328 Eeloa Ave., Rio Dell. Complete deli and catering. M-Sun. BLD $764-2941

B,L,D Breakfast, Lunch, Dinner • Average Entrée: $ under $8, $$ $8-$13, $$$ $14-21 , $$$$ $21 and up

44 Fortuna rodeo 2012

Must-See Eel River Valley Attractions Fortuna

“The Friendly City” is an allAmerican town with nostalgic Main Street, local events and old time hospitality.

Attractions include antique shops, the Fortuna Depot Museum, Rohner Park and rodeo grounds, Riverlodge Conference Center with a heather garden and the Eel River trail.

Ferndale

From Fortuna: U.S. 101 north to Ferndale exit; approximately eight miles west on Hwy. 211 “The Victorian Village” is a short drive west from Fortuna.

Attractions include Victorian architecture, unique shops on Main Street, the Ferndale Museum, Kinetic Sculpture Museum, Ferndale Cemetery, Fern Cottage and the Humboldt County Fairgrounds. The continued on next page

ABRAXAS Now with two locations in Ferndale

305 MAIN ST.

430 MAIN ST.

HATS, JEWELRY, GIFTS GALORE 786-4288

SHOES, CLOTHING, LEATHER GOODS 786-4277

Whether your pet is a ranch dog, a barn cat, pet is a cat, a Whether birdferret, oryour abird ferret, dog, or snake,

Lima’s compounding pharmacist, Lima’s compounding working closely with your caring pharmacist, working veterinarian, can result in closely with your caring the improved health and veterinarian, can result of in happiness thepetimproved health your with easyhappiness to give and ofyour flavored dosage pet with easy to give forms that animals devour. flavored dosage forms that animals devour.

Visit us at

Your Pharmacy For Life M-F 9-6 & SAT 9-12

www.limasrx.com Delivery from King Salmon to Trinidad to Blue Lake

Eureka - 441-8500 2097 Harrison Ave.

McKinleyville - 839-8500 1711 Central Ave.

SANDY

YVONNE

JESSICA

ELVA

KATIE

RHONDA

www.fortunarodeo.com

DJ’S BURGER BAR 509 Wildwood Ave. Rio Dell. Deli ci o u s , m a d e -to - o rd e r food. M-Sat. LD Th-Sat. BLD $ ........................ 764-2924 H O BY ’ S M A R K E T A N D DELI 111 Main St., Scotia.

Famous sandwiches, salads, soups. M-Sun. BLD $ ........... ......................................764-3623 REDWOOD MINI GOLF MARKET & DELI 44 Davis St., Rio Dell. Beer, soup & sandwiches, groceries. M-Sun. L $ ..... .....................................764-2500 RIO DELL PIZZA FACTORY 185 Wildwood Ave., Rio Dell.

Pasta, salad bar, sandwiches.

LD $ .............................764-2233 SCOTIA INN PUB 100 Main St., Scotia. Homemade upscale pub food. T-Sat. LD $$$ .............................. 764-5338 TONETTA’S ESPRESSO AND E AT E RY 128 W i l d wo o d Ave., Rio Dell. Charming restaurant, famous breakfast all prepared fresh in our kitchen. M-Sat. BL $ ............ ..................................764-2010

Why wait in line?

GO ONLINE! Buy tickets online for any Fortuna Rodeo event, including the Barbecue, Cowboy Mixer, Rodeo admission to all 3 days… register for ATV events online… even buy Fortuna Rodeo hats and posters online.

This service will be available until Thursday evening, July 19, at 5 p.m.

710 Main Street, Fortuna, CA 95540 707-725-1094 Fortuna rodeo 2012

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Eel River Valley Guide continued from previous page

entire town has been designated a historic landmark.

CENTERVILLE BEACH West of Ferndale. Hwy. 101 to Ferndale/ Fernbridge exit to Ferndale, turn right at Shaw Ave, then left to Centerville Rd. (approximately three miles).

Flanked by spectacular cliffs of gray sandstone carved into unique formations by the ocean, hikers will see a variety of birds and sea life while enjoying the quiet of the beach.

FERNDALE WALKING TOUR Take a self-guided walking tour of this historic and architecturally authentic Victorian Village. Beautifully restored homes and buildings have made Ferndale a popular destination spot for those travelling the north coast. Maps for the walking tour are available in most of the shops in Ferndale.

FERNDALE AFTER FIVE. The third Friday of every month — July 15, next — dine, shop, and stroll, while enjoying the talents of local artists. A Friday evening of music, arts, shopping and dining on Main Street

until 9 p.m. Relax and unwind with family and friends, or plan a girls’ night out. Displays of local artists and live music make this an enchanted evening you won’t want to miss.

Loleta & Vicinity Approximately 10 miles north of Fortuna, Loleta exit off U.S. 101 BEAR RIVER CASINO U.S. 101 to Ferndale exit. 11 Bear Paw Way, Loleta, (800) 761-2327 On the breath-taking coast of Northern California. Open seven days a week. More than 300 slot machines, the Grizzly Bear Den poker room, nine table games, restaurant, sports bar.

CANNIBAL BEACH/HOOKTON BEACH From Fortuna: approximately 20 miles northwest via Loleta Two popular beaches in Loleta, a short drive northwest of Fortuna, are Cannibal and Hookton Beaches. Cannibal Beach is a good launching spot for kayakers where the Eel River forms an estuary and the water is mellow and flat. A popular fishing

spot is the public pier on the South Jetty at the end of Hookton Beach. The jetty is a good spot to catch kelp bass, snapper, ling cod and perch.

scenic highway lined by giant redwoods.

Look for turnouts and foot paths that take you from the Avenue to secluded beaches and swimming holes on the Eel River.

LOLETA CHEESE COMPANY From Fortuna: approximately 10 miles north off U.S. 101 in Loleta, 733-1871 Family owned and operated. Visitors welcome May through Friday, 9 a.m. to 5 p.m. and Saturday, 10 a.m. to 4 p.m. Large viewing windows and tasting room.

CARLOTTA From Fortuna: approximately six miles east off Highway 36 Just east of Fortuna on Highway 36, in Carlotta at the 6.3 mile marker, is a popular swimming hole. Park at the turnout and walk down to the river.

Rio Dell & Scotia

RICHARDSON GROVE STATE PARK From Fortuna: approximately 52 miles south on U.S. 101, Garberville, 247-3318 1,000-acre day-use park with picnic areas, swimming, fishing, nature trails, a visitor center, summer campfire programs, food concession and camping.

Located on Highway 101, about five miles south of Fortuna.

Scotia was an original “company town” built around the redwood sawmills. Across the Eel River is Rio Dell. Be sure to visit the Scotia Inn, Scotia Museum and Scotia Freshwater Aquarium.

Surrounding Region AVENUE OF THE GIANTS (Scenic Route 254) From Fortuna: approximately 12 miles south off U.S. 101.

As you drive along this two-lane, 31-mile

VAN DUZEN COUNTY PARK From Fortuna: approximately 12 miles east on Hwy. 36 Old-growth redwoods, two drive-in campgrounds, picnic sites and group camping. Swimmers Delight offers year-round facilities. ✪

Since 1941

Arcata

822-4851 1907 Heindon Rd. Shane McWhorter

Fortuna

725-4465 926 Main St. Shannon McWhorter

Cut and Run to the Fortuna Rodeo!

46 Fortuna rodeo 2012

“Your Local Propane Company”

1941 - 2011

A History That Lives On Fortuna Rodeo 1920's era - Photo courtesy of the Fortuna Depot Museum

The 9151 Fortuna Rodeo is d wonderful community event with d long history. COdst Cen tra l Credit Union is

proud to sponsor Saturday's Rodeo. As you r locally owned credi t union since 1950 we dre committed to hel ping our members and communities grow and p ros per. One way we do that is by sponsoring community events like the Fortuna Rodeo.

We're For People. Not Pro~t. That's the credit union way.

Isn't it time you join ed?

SATURDAY IS COAST CENTRAL CREDIT UNION DAY AT THE RODEO. WE'RE GIVING AWAY PRIZES AND HAVING A GREAT TIMEI COME BY AND SAY HI!

445-8801 www.coastccu .org

Belonging Never Felt Better1M

CoastCentral Credit Union

Fortuna Rodeo 2012

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