2016 San Diego Registration Brochure

CATTLE INDUSTRY CONVENTION NCBA TRADE SHOW

&

SET SAIL SAN DIEGO A Janu ary 27-2 go, C e i D n a 9, 2016 | S

Register Today! #BEEFMEET SET SAIL FOR SAN DIEGO 1

WHAT TO EXPECT HERE'’ S WHAT YOU CAN EXPECT IN SAN DIEGO...

CATTLE INDUSTRY CONVENTION AND NCBA TRADE SHOW The Cattle Industry Convention and NCBA Trade Show provides education, information, fellowship and decision-making opportunities for the cattle industry’s leading members every year.

The first Convention was held in 1898 in Denver. Since then, the event has evolved into one of agriculture’s premier annual conventions, enthusiastically anticipated by cattle industry members and those who interact with them.

• CAMARADERIE • FUN • BUSINESS • EDUCATION • A ONCE IN A LIFETIME EXPERIENCE!

The NCBA Trade Show now has more than 300 exhibitors and has recently been recognized as one of the top 25 fastest-growing trade shows in the United States.

KEY Open to All with

O F T I Full Registration

Register Today!

First Time Attendees O F T I encouraged to attend Event O F T Ticketed I

O F T I

IF YOU’RE

IN THE CATTLE

BUSINESS

THIS IS ONE EVENT

YOU CAN’T

AFFORD TO MISS! 2 #BEEFMEET

Invitation Required

UNBEATAB;LE VALUE

THE VALUE OF THE CATTLE INDUSTRY CONVENTION AND NCBA TRADE SHOW Full Registration Fee for Members Includes: • A ticket to the Cowboy Concert Series and Red, White and Brew After Party • Admission to the USS Midway Thursday Night Party • Opening General Session • CattleFax Outlook Seminar • Best of Beef Awards Breakfast • General Session II • Three-day admission to the NCBA Trade Show • Two lunches in the NCBA Trade Show • Three Trade Show receptions (with hors d’oeuvres & beverages) • Access to regional meetings and committee meetings Value of Annual Convention & NCBA Trade Show Events: $1,195 Actual Cost of Annual Convention & NCBA Trade Show: $625 (Total member savings = $570) The actual experience of being there: PRICELESS

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SCHEDULE OF EVENTS

Note: The Schedule of Events is tenative, and subject to change.

Tuesday, January 26

6:30am - 5:30pm........................................................................................................................................................... NCBA Pre-Convention Agricultural Tour 8:00am - 8:30am.........................................................................................................................................................................................ANCW Opening Session 8:45am - 9:15am..............................................................................................................................................................ANCW Beef Promotion Working Group 9:30am - 10:30am.....................................................................................................................................................................ANCW Education Working Group 10:45am - 11:45am......................................................................................................................................... ANCW Collegiate CattleWomen Working Group 1:30pm - 2:30pm.............................................................................................................................................................. ANCW Ways & Means Working Group 2:45pm - 3:45pm.............................................................................................................................ANCW Membership & Communications Working Group 3:00pm - 7:00pm................................................................................................................................................................................ NCBA Executive Committee 4:00pm - 5:00pm................................................................................................................................................................................. ANCW Foundation Meeting 4:00pm - 5:00pm...................................................................................................ANCW By-Laws, Policies & Procedures, Resolutions Working Groups 4:00pm - 6:30pm............................................................................................................................................................... Cattlemen’s College: Demonstrations 6:30pm - 8:00pm.......................................................................................................................................................... Cattlemen’s College Kick-Off Reception

Wednesday, January 27

7:00am - 1:30pm..................................................................................................................................................................................... NCBA Cattlemen’s College 7:00am - 7:45am................................................................................................................................................................. Cattlemen’s College General Session 12:00pm - 1:30pm.........................................................................................................................................................Cattlemen’s College Boxed Lunch Buffet 7:30am - 9:00am.................................................................................................................................................................................... ANCW President’s Council 7:45am - 9:00am..................................................................................................................................................................... ANCW Legislation Working Group 9:00am - 12:00pm....................................................................................................................................................................... NCBA MBA 2.0 Commencement 9:15am - 10:45am................................................................................................................................................................................ANCW Executive Committee 10:00am - 11:30am................................................................................................................................................ Market Research-Consumer Insights Session 10:00am - 12:00pm............................................................................................................................................................................................. NCBA-PAC Meeting 11:00am - 12:00pm...................................................................................................................................................................................ANCW Board of Directors 11:00am - 2:00pm......................................................................................................................... NCBA Allied Industry Council & Product Council Meeting 11:30am - 1:30pm................................................................................................................................................................ Joint Evaluation Advisory Committee 12:00pm - 1:45pm............................................................................................................................................................................................CBB Audit Committee 12:45pm - 1:45pm...............................................................................................................................................................................NCBA First Timer Orientation 2:00pm - 4:00pm....................................................................................................................................Opening General Session ”Chef Robert Irvine LIVE” 4:30pm - 6:00pm....................................................................................................................................................................................CBB Executive Committee 4:30pm - 6:30pm...................................................................................................NCF National Collegiate Beef Quiz Bowl Elimination Rounds & Finals (Award Presentations to follow competition) 4:30pm - 8:00pm...........................................................................................................................................................NCBA Trade Show Welcome Reception 4:30pm - 8:00pm............................................................................................................................................ NCBA Trade Show-Demonstration Arena Open 6:30pm - 8:00pm...................................................................................................................................................................... NCBA Young Beef Leaders Social 8:00pm - 10:00pm...........................................................................................................................NCBA Young Cattlemen’s Conference (YCC) Reception 8:00pm - 10:30pm.......................................................................... NCF Environmental Stewardship Award 25th Anniversary Celebration Reception

Thursday, January 28

6:00am - 7:00am............................................................................................................................................................................................... NCBA 5K Run-Walk 7:30am - 9:30am.................................................... ANCW General Membership Business Meeting-Outstanding CattleWoman of the Year Award 7:30am - 9:30am................................................................................................................CattleFax 2016 U.S. & Global Protein & Grain Outlook Seminar 9:00am - 6:00pm...................................................................................................................................................................................... NCBA Trade Show Open 9:00am - 6:00pm........................................................................................................................................... NCBA Trade Show-Demonstration Arena Open 10:00am - 11:00am......................................................................................................................................................................................NCBA Region I Meeting 10:00am - 11:00am.....................................................................................................................................................................................NCBA Region II Meeting 10:00am - 11:00am....................................................................................................................................................................................NCBA Region III Meeting 10:00am - 11:00am...................................................................................................................................................................................NCBA Region IV Meeting 10:00am - 11:00am.................................................................................................................................................................................... NCBA Region V Meeting 10:00am - 11:00am...................................................................................................................................................................................NCBA Region VI Meeting 10:00am - 11:00am..................................................................................................................................................................................NCBA Region VII Meeting 11:00am - 2:00pm................................................................................................................................................................................ Lunch in NCBA Trade Show 11:00am - 4:00pm.................................................................................................................................................................CattleFax Board of Directors Lunch 11:30am - 1:30pm..........................................................................................................................................................................................................CBB Luncheon 12:30pm - 2:00pm.................................................................................................................................................................................................D.C. Issues Update

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Note: The Schedule of Events is tentative, and subject to change.

SCHEDULE OF EVENTS

12:30pm - 2:00pm.....................................................................................................................NCBA Emerging Health & Research Issues Working Group 2:00pm - 4:00pm................................................................................................................................................................................. Checkoff Programs Update 2:15pm - 4:15pm..................................................................................................................................................................................NCBA BQA Producer Forum 2:30pm - 4:30pm.......................................................................................................................................................................... NCBA Membership Committee 2:30pm - 4:30pm.........................................................................................NCBA Young Beef Leaders State Leadership Summit (By Invitation Only) 2:30pm - 5:30pm....................................................................................................................................................................NCBA Livestock Marketing Council 3:00pm - 4:30pm............................................................................................................................................................................CATL Fund Board of Directors 4:30pm - 6:30pm...............................................................................................................................NCBA Beef Cattle Herd Security/BVD Working Group 4:00pm - 6:00pm............................................................................................................................................................................ NCBA Trade Show Reception 4:30pm - 5:30pm......................................................................................................................................................................................NCBA Federation Forum 5:00pm - 6:00pm.......................................................................................... NCBA Young Beef Leaders “Unleashing the Next Generation of Leaders” 5:30pm - 6:30pm........................................................................................................................................................................................ NCBA Media Reception 5:30pm - 8:30pm.........................................................................................................................................CattleFax Board of Directors Reception & Dinner 6:00pm - 7:30pm....................................................................................................................................... NCBA Beef Quality Assurance Awards Reception 6:00pm - 7:30pm............................................................................................NCBA Masters of Beef Advocacy Alumni Reception (By Invitation Only) 6:30pm - 7:30pm................................................................................................................................................................ANCW Officer Installation Reception 7:00pm - 10:00pm................................................................................................................................ Stars ‘N Stripes USO Show Aboard the USS Midway

Friday, January 29

7:00am - 9:00am............................................................................................................................................................................Best of Beef Awards Breakfast 9:00am - 5:00pm....................................................................................................................................................................................... NCBA Trade Show Open 9:00am - 5:00pm..........................................................NCBA Trade Show-Demonstration Arena Open (Sponsored by Priefert Ranch Equipment) 9:30am - 11:00am.............................................................................. General Session II “Never Quit: The Story of a Life Built on Successful Missions” 11:00am - 12:00pm.....................................................................................................................................................ANCW Collegiate Leadership Roundtable 11:00am - 2:00pm................................................................................................................................................................................. Lunch in NCBA Trade Show 11:15am - 12:15pm.............................................................................................................................................................................................NCF Board of Trustees 11:15am - 12:30pm......................................................................................................................................................................ANCW 2016 Executive Committee 12:30pm - 5:30pm............................................................................................................................................. Checkoff & NCBA Policy Committee Meetings 12:30pm - 3:30pm................................................................................................................................................................Checkoff Export Growth Committee 12:30pm - 3:30pm........................................................................................................................................................................ Checkoff Innovation Committee 12:30pm - 3:30pm..................................................................................................................................................... Checkoff Nutrition and Health Committee 12:30pm - 3:30pm................................................................................................................................................................................ Checkoff Safety Committee 12:30pm - 3:30pm.............................................................................................................................................................. Checkoff Consumer Trust Committee 12:30pm - 2:30pm.........................................................................................................................NCBA Cattle Marketing & International Trade Committee 12:30pm - 2:30pm.......................................................NCBA Federal Lands and Property Rights & Environmental Management Joint Committees 12:30pm - 3:30pm.............................................................................................................................................. NCBA Cattle Health & Well-Being Committee 2:30pm - 4:30pm.......................................................................................................... NCBA Property Rights & Environmental Management Committee 2:30pm - 5:30pm.........................................................................................................................................................................NCBA Federal Lands Committee 3:30pm - 5:30pm...................................................................................................................................................NCBA Agriculture & Food Policy Committee 3:30pm - 5:30pm........................................................................................................................................................................ NCBA Tax and Credit Committee 5:30pm - 7:30pm..............................................................................................................................................................................NCBA Resolutions Committee 3:00pm - 5:00pm.............................................................................................................................................................................. NCBA Trade Show Reception 3:30pm - 4:30pm.....................................................................................................................................................................................CBB Executive Committee 3:30pm - 4:30pm..............................................................................................................................................Market Research Working Group Face-To-Face 4:30pm - 6:30pm.........................................................................................................................................................................................Cattlemen’s Beef Board 5:00pm - 6:00pm................................................................................................................................. NCBA Top Hand Club Reception (By Invitation Only) 5:00pm - 7:00pm............................................................................................................................................. NCBA-PAC Party on the Pacific & Live Auction 8:00pm - 10:00pm........................................................................................................................................NCBA Cowboy Concert Series: Martina McBride 10:00pm - 1:00am..............................................................................................................................................................NCBA Red, White & Brew After Party

Saturday, January 30

7:30am-10:00am NCBA Board of Directors Meeting SET SAIL FOR SAN DIEGO 5

CBB EVENTS CATTLEMEN’'S BEEF PROMOTION AND RESEARCH BOARD The Cattlemen’s Beef Promotion and Research Board (CBB) administers the national Beef Checkoff Program, subject to USDA approval and in coordination with the Federation of State Beef Councils and Qualified State Beef Councils nationwide.

During the 2016 winter meeting, Beef Board members will review and evaluate current checkoff-funded promotion, education, research and information programs aimed at maintaining strong consumer acceptance of and preference for beef and beef products. Checkoff committees also will begin setting goals for checkoff programs in FY 2017, which begins Oct. 1, 2016.

Beef Board members will elect 2016 officers, including chairman, vice chairman and secretary/treasurer, as well as members of the Beef Board Executive Committee and the Beef Promotion Operating Committee for the coming year.

The Beef Board welcomes all producers and importers who pay the checkoff to attend CBB and joint checkoff committee meetings at no cost, to observe and participate in the decision-making process for their beef checkoff.

Wednesday, January 27 10:00am-11:30am...........................................................................................................................Joint Market Research-Consumer Insights Session 11:30am-1:30pm......................................................................................................................................................Joint Evaluation Advisory Committee 12:00pm-1:45pm.................................................................................................................................................................................. CBB Audit Committee 4:30pm-6:00pm......................................................................................................................................................................... CBB Executive Committee

Thursday, January 28 11:30am-1:30pm................................................................................................................................................................................................. CBB Luncheon 2:00pm-4:00pm........................................................................................................................................................................Checkoff Programs Update

Friday, January 29 12:30pm-5:30pm....................................................................................................................................Checkoff & NCBA Policy Committee Meetings 3:30pm-4:30pm.....................................................................................................................................................CBB Executive Committee (Optional) 4:30pm-6:30pm............................................................................................................................................................................... Cattlemen’s Beef Board

Note: Schedule is subject to change.

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ANCW EVENTS AMERICAN NATIONAL CATTLEWOMEN An American National CattleWoman is a strong, enthusiastic woman, willing to stand up for what she believes in. She is equally at home on a ranch, in a meeting, at a social function, or a legislative venue. She is not necessarily a farm or ranch woman, but she is someone who strongly supports the cattle industry and America’s agricultural heritage through education and promotion.

Tuesday, January 26 8:00am-8:30am.............................................................................................................................................................................. ANCW Opening Session 8:45am-9:15am................................................................................................................................................... ANCW Beef Promotion Working Group 9:30am-10:30am........................................................................................................................................................... ANCW Education Working Group 10:45am-11:45am................................................................................................................................ANCW Collegiate CattleWomen Working Group 1:30pm-2:30pm.....................................................................................................................................................ANCW Ways & Means Working Group 2:45pm-3:45pm................................................................................................................... ANCW Membership & Communications Working Group 4:00pm-5:00pm.......................................................................................................................................................................ANCW Foundation Meeting 4:00pm-5:00pm........................................................................................ ANCW By-Laws, Policies & Procedures, Resolutions Working Groups 8:00pm-10:00pm.......................................................................................................................................... ANCW Nominating Committee Interviews

Wednesday, January 27 7:30am-9:00am..........................................................................................................................................................................ANCW President’s Council 7:45am-9:00am...........................................................................................................................................................ANCW Legislation Working Group 9:15am-10:45am..................................................................................................................................................................... ANCW Executive Committee 11:00am-12:00pm......................................................................................................................................................................... ANCW Board of Directors

Thursday, January 28 7:30am-9:30am.....................................................................................................................................ANCW General Membership Business Meeting Outstanding CattleWoman of the Year Award 6:30pm-7:30pm...................................................................................................................................................... ANCW Officer Installation Reception

Friday, January 29 11:00am-12:00pm........................................................................................................................................... ANCW Collegiate Leadership Roundtable 11:15am-12:30pm........................................................................................................................................................... ANCW 2016 Executive Committee Note: Schedule is subject to change.

Melanie Fowle ANCW President

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NCBA TRADE SHOW

T

he NCBA Trade Show is the largest show in the beef cattle business. Whether you are looking for new equipment, the latest in Lunch and live music will be provided every day technology, fencing supplies or pharmaceuticals, of the Trade Show in the Chuck Wagon Café. And this is the one show you can’t afford to that’s not all… miss. The 2016 show will have over 300 companies encompassing 250,000 California square feet of exhibit space - that’s O Falmost T sixIacres! In addition to all of TRADE SH Dreamin’ OW HOUR S the Trade Show exhibitors, attendees Welcome Wednesday, Ja O F T I will have the opportunity to nu ar y Reception 27 4:30pm - 8:00pm see live cattle-handling Wednesday, demonstrations and cuttingThursday, Janu January 27 ary 28 edge educational sessions right on 9:00am - 6:00pm 4:30pm-8:00pm the show floor.

Friday, January Blue skies, palm 29 trees and an icy cold 9:00am - 5:00pm beverage. Kick off the 2016 Trade Show Southern California Style!

Fun, Fun, Fun!!

®

Sun, Surf, Sip Wine Tasting Reception Thursday, January 28 4:00pm-6:00pm

O F T I

Enjoy some tasty California-made wines.

Toes in the Sand and a Beer in Hand.

-It’s a Beef and Beer Reception.

O F T I Friday, January 29 3:00pm-5:00pm

Stop by the Trade Show and enjoy a cold one on us!

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NCBA TRADE SHOW New for 2016:

THE 2016 TRADE SHOW IS EXPANDING OUTSIDE! Outdoor Exhibits

O F T I

Even more of the companies that you need to see will be on display in the Park Plaza area just outside the exhibit hall. Be sure to stop by to check out the latest equipment on display or take a break in the outdoor lounge area.

Ride and Drive

This is your chance to hop into the driver’s seat and take the latest and greatest equipment for a spin! Located steps away from the exhibit hall. This area is sure to be a big attraction for convention-goers.

NCBA Trade Show Exhibits include: • Animal Health Products • Animal Identification • Breeders • Buildings • Chutes • Consulting Services • Equipment • Feed Additives & Accessories • Feedlots • Finance & Insurance • Furniture • Government Agencies • Hay Equipment & Accessories • Herd Management • Industry Associations • Irrigation • Marketers • Publications • Ranches • Real Estate • Retail • Scales • Seed Products • Software • Trailers • Veterinary Services • Weed/Pest Control • Western Art For a complete list of exhibitors and to plan your Trade Show schedule, visit www.beefusa.org.

WHAT’S INSIDE Education in the NCBA Trade Show Learning Lounge

These 30-minute “lightning sessions” offer attendees valuable educational tips and a chance to enjoy informal, face-to-face talks and hands-on technology education in a small, intimate, theater-like setting right on the Trade Show floor.

Demonstration Arena

Cattle handling experts, Curt Pate and Ron Gill, will teach handling methods that improve gathering, penning, chute work and hauling on horseback. Emphasis is placed on ways to increase cattle performance by reducing handling stress.

Demonstration Arena Sessions to include: • “California Stockmanship”-- Exploring horsemanship, gear, and lifestyle of California Vaqueros • “Understanding How Cattle Think” -- Your cows called & want you to attend this session!

• “Family Stockmanship” -- Successful cattle work with a happy, home-raised crew • “Effective Ranch Roping” -- Keeping it safe and minimizing stress • “Pressure & Release” -- Understanding this principle greatly improves cattle handling • “Horsemanship for Stockmanship” -- Using the horse for effective cattle handling • “On Foot & In The Saddle” – A split crew can make a great team if you know your job PLUS - Each day will include: • BQA Certification / Stockmanship training • Stock Dog Demonstration

OR? EXHIBITf.org N A G COMIN 35, ktorres@bee rg.

3 ED IN BE

T 0-3 ef.o INTERESristin Torres (303) 85 330, lliddicoat@be K 3) 850-3 Contact: icoat (30 d id L e ri or Lo

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YOUNG LEADERS YOUNG BEEF LEADERS Attention young beef leaders! This is your convention and your chance to learn about what’s happening in your industry!! In addition to the sessions designed specifically for you, the convention offers you opportunities to connect with your fellow cattlemen, learn about what is happening in Washington D.C. and get some great education. NCBA’s Young Beef Leader (YBL) program is focused on education, networking and development of the next generation of beef industry leaders through engagement with NCBA’s state and breed affiliate organizations and exposure to industry meetings and events.

2016 National Collegiate Beef Quiz Bowl Contest Wednesday, January 27 -- 4:30pm – 6:30pm

Presented by: American Society of Animal Science & National Cattlemen’s Foundation

“Unleashing the Next Generation of Leaders” with John Spence O Thursday, January 28 -5:00pm – 6:00pmO

®

by O F TSponsored I Farm Credit

Cheer on your favorite team at the 2016 National Collegiate Beef Quiz Bowl Contest! Join us in the NCBA Trade Show as the nation’s top four university finalists go head to head in a quiz bowl contest testing their knowledge of the beef industry.

Show your team spirit and wear your college colors!

Young Beef Leaders Tailgate

Wednesday, January 27 -- 6:30pm – 8:00pm

O F T I

Network with your peers across the industry at the YBL Networking

FReception!

T ITasty beef treats and beverages will kick off a great week of activities for those who are up and coming in the beef

Sponsored by Caterpillar

F Tbusiness.

I

Presented by: NCBA’s Young Beef Leaders

Sponsored by Caterpillar Join best-selling author and advanced leadership development professional John Spence as he teaches you to “Unleash Your Inner Leader.” He will help you with making value-based decisions, learn to create an essential network of people and expose you to other elements which will lead you to success.

John Spence is the author of Awesomely Simple the #1 best seller for strategic business planning ; Excellence by Design and Letters to a CEO. This is a must attend event for those looking to advance their careers in the beef industry!

Attention Ag Teachers!

THIRD ANNUAL FFA DAY AT THE 2016 CATTLE INDUSTRY CONVENTION NCBA is promoting youth in agriculture and the National FFA Organization (FFA) with the third annual FFA Day at the NCBA Trade Show on Friday, January 29, during the Cattle Industry Convention.

This is a great opportunity for all FFA members to attend the NCBA Trade Show at a significantly discounted rate of $30 per person.

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NCBA-PAC

NCBA

NCBA PAC Come help support the NCBA Political Action Committee by bidding on numerous unique and limited gifts, prints, hunts and trips. All auction funds help support NCBA’s engagement in the political campaign process.

PAC

INTERESTED IN

DONATING?

Have you ever wished you could have an impact on the future of the U.S. beef cattle industry?

Contributing to the NCBA PAC gives you that opportunity. Do your part to preserve the future of the beef industry!

Friday, January 29 5:00pm – 7:00pm

Tickets: O $50.00/person

Contact: Anna Lee (202) 879-9129 alee@beef.org

F T I

Dive on into the Pacific Sponsored by at the PAC Party!

New Holland Don’t miss your opportunity to ride the PAC wave at this Pacific - inspired beach bash! Food, music, and a live auction, sponsored by Superior Livestock Auctions, will kick off the Friday night events. Bring your family and friends and “sea” what it’s all about! All proceeds go to support the NCBA-PAC Live Auction Sponsored by in Washington, DC! Superior Livestock Auctions The 2016 election cycle is going to be one of the most important elections we face for the preservation of our industry. I hope you’ll join us at the NCBA-PAC Party on the Pacific and support those candidates that support the beef industry!

-Jim Strickland, NCBA-PAC Chairman

Contributions to NCBA-PAC are not tax deductible for Federal Income Tax purpose. NCBA-PAC may accept only personal checks and credit cards. Federal Law requires that we obtain and report the name, address, occupation and employer for each individual whose contributions aggregate in excess of $200 per calendar year. We do not accept political contributions from foreign nationals. - See more at: http://www.beefusa.org/messagefromthechairman.aspx#sthash.bOUPSfce.dpuf For more than 20 years, the National Cattlemen’s Beef Associations (NCBA) Political Action Committee (PAC) has been the political arm of the largest national trade association representing U.S. cattlemen and women. NCBA-PAC raises funds from personal voluntary contributions from NCBA members and pools those contributions together to support political candidates who support the U.S. beef cattle industry. The PAC gives cattle producers access and visibility the industry needs to have its voice heard on Capitol Hill.

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R LEA N I

O F T I 23RD ANNUAL CATTLEMEN’'S COLLEGE

NO

NNEC

N

T

CATTLEMEN'S COLLEGE

CO

VA T E

WORLD CLASS EDUCATION

Cattlemen’s College is famous for stimulating and thought-provoking sessions that can help generate high returns for your operation. Join us to find out why year after year, Cattlemen’s College is the cattleman’s number one resource for education and profit-building advice.

You must be registered for Cattlemen’s College to attend. Prices include Tuesday sessions and reception, Wednesday sessions and lunch. To attend Cattlemen’s College, you must also purchase a Full Registration or a One-Day: Wednesday Registration.

All Cattlemen’s College sessions will be recorded. Please visit www.beefusa.org following Convention for session details.

Tickets: $195/person*

*Member Price.

For additional prices see page 28

Sponsored by Zoetis

SCHEDULE AT A GLANCE Tuesday, January 26 4:00pm6:00pm

Whole Herd Makeover - Cowboy Style

6:30pm8:00pm

California Fresh Welcome Reception Wednesday, January 27

7:00am8:00am

Opening Session for Cattlemen’s College - Robert Fraley, Monsanto Cattlemen’s College Classes Healthy Cattle Healthy Business

Evolving Beef Production

Advances in Cattle Nutrition

Your Business – Our Industry

Industry Hot Topics

Creating the Future

8:15am9:15am

Antibiotic Stewardship in Animal Agriculture

What is Sustainable Beef Production?

Supplementing Trace Minerals to Beef Cows

Human Resource Management on the Ranch

Ranching Under a Microscope – Western Focus

Finding A Way Back to the Ranch

9:30am10:30am

Improving Animal Welfare

GMO Use in Animal Agriculture

The Importance of Protein

Adding Value and Opportunity

Retail Partner Expectations of Cattlemen

Navigating Washington, DC: Lobbying, Congress & Federal Agencies

10:45am11:45am

Managing High Risk Cattle, Producer Panel (Stocker Focus)

Modern Ag in a Facebook Culture

The Reproduction & Nutrition Connection

Economics of Alternative CowCalf Production Systems

BREAKING HOT TOPIC!

Your Résumé may Get You in the Door, But…

Class Type

12:00pm1:30pm

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Lunch Take and Go Back to Classroom of Choice to Visit with Speakers

CATTLEMEN'S COLLEGE WHOLE HERD MAKEOVER:

O F T I

COWBOY STYLE

Tuesday, January 26-- 4:00pm- 6:00pm

Moderator: Dr. Tom Field, Paul Engler Chair of Agribusiness Entrepreneurship University of Nebraska Dr. David A. Daley, Interim Dean – College of Agriculture, California State University, Chico Mike Smith, Special Projects Manager - Harris Ranch Beef Co. Tom Brink, Founder & Owner - Top Dollar Angus, Inc. Don Schiefelbein - Schiefelbein Farms Don’t miss this opportunity to listen and question five of the most influential and dynamic speakers in the beef industry as they give their opinions and perspectives of what the cow herd should look like in the next five years. Where will they agree on the issues and where will they disagree? Questions will include: “How do we expand the cowherd with a vision?”; “What genetics will be discounted vs. the genetics that will receive a premium”; “Purchasing land vs. leasing land, what makes sense?”; “How do we use the new technologies of DNA testing, synchronization, health protocols, immunity, VAC protocols?” Come and hear them discuss different types of cattle that will be present in the ring. Don’t miss the heated discussions among the speakers and then challenge them with your questions.

Tuesday, January 26 -- 6:30pm-8:00pm

Enjoy a relaxing evening at the California Fresh Welcome Reception exclusively for Cattlemen’s College registered attendees. Fresh California produce along with tasty beef, provided by Certified Angus Beef, will be available. Be sure to attend the reception to network with your fellow attendees as well as many of the Cattlemen’s College speakers.

Sponsored by Zoetis

CATTLEMEN’S COLLEGE O F T I GENERAL SESSION “2050: Agriculture’s Role in Mitigating Global Challenges”

Beef donated by Certified Angus Beef

Sponsored by Zoetis

Wednesday, January 27 -- 7:00am – 7:45am

Robert Fraley

Beef donated by Agriculture is facing a tidal wave of new innovation, ranging from biotechnology to data science and computerization of the Certified Angus Beef farm. Robert Fraley, Ph.D., will address agriculture’s innovation transformation, which will require a doubling of output to feed more than 9 billion people by 2050.

Fraley, the executive vice president and chief technology officer for Monsanto, will address the challenges involved in facing increased food demand that must be be done with less land, less water, and in a changing climate. Fraley is a 30-year Monsanto veteran who oversees the company’s global technology division, which includes research discoveries and exploring continuous innovations in agriculture.

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FEATURED EVENTS OPENING GENERAL SESSION

“Chef Robert Irvine LIVE”

Wednesday, January 27 -- 2:00pm – 4:00pm

O F T I

Sponsored by Boehringher Ingelheim Vetmedica Inc.

Acclaimed chef and restaurateur ROBERT IRVINE takes his idea of a cooking show into a completely new realm in this special event. The AUTHOR (Mission: Cook! My Life, My Recipes, And Making the Impossible Easy) and TELEVISION STAR (Dinner: Impossible and Restaurant: Impossible on Food Network) will take his signature culinary sensibilities to new heights to create a HIGH ENERGY, INTERACTIVE, MULTISENSORY theatrical event that will get the audience involved and on its feet.

Since it was launched in 2012, Robert Irvine Live has sold out to rave reviews. This will be a totally NEW AND UNIQUE EXPERIENCE, however, that will allow you to

PERSONALLY ENCOUNTER THE IMPOSSIBLE!

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FEATURED EVENTS 2016 CATTLEFAX U.S. & GLOBAL PROTEIN & GRAIN OUTLOOK SEMINAR O F T I Thursday, January 28 -- 7:30am – 9:30am

Always one of the best attended sessions at Convention, the CattleFax Sponsored by Seminar will keep you abreast Purina Animal Nutrition, LLC of EVOLVING MARKETS and and Zoetis provide domestic and global perspectives on the quickly changing livestock and meat industries. Come have your QUESTIONS ANSWERED about cowherd expansion, export growth for beef and other meats, and the outlook for beef demand and profitability. Dr. Art Douglas will also be on hand to explore weather patterns and deliver his usually SPOT-ON LONG RANGE FORECASTS. Randy Blach

Dr. Art Douglas

GENERAL SESSION II

“Never Quit: The Story of a Life Built on Successful Missions” Friday, January 29 -- 9:30am - 11:00am Sponsored by Bayer Animal Health

O F T I

As a former SEAL, team leader and Naval senior chief petty officer, Rob O’Neill is ONE OF THE MOST HIGHLY-DECORATED COMBAT VETERANS OF OUR TIME. He will share a RIVETING AND INSPIRING MESSAGE drawn on more than 400 combat missions across four theaters of war, shown through moving and emotional stories of how the military’s best-ofthe-best approach to strategic planning can succeed where mission failure is not an option. After leaving active duty, O’Neill became a co-founder of YOUR GRATEFUL NATION, which provides individualized transition support for SPECIAL OPERATIONS heroes and their families, and a contributor to Fox News.

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FUN

25 ENVIRONMENTAL STEWARDSHIP AWARD

YEARS

Young Co

Conservation Service, U.S. Fish & Wildlife Services, Help us celebrate the 25th Annual National Cattlemen’s Foundation & NCBA Environmental Stewardship Award regional winners! The Environmental Stewardship Awards program recognizes cattle producers across the nation who use innovative practices to protect and enhance natural resources, while maintaining or increasing the profitability of their businesses. See video highlights of this year’s cattle ranches voted as the best in their region and help congratulate the 2016 national winner.

Cat t

men’s le

20 1 5

ENVIRONMENTAL STEWARDSHIP AWARD PROGRAM O F T I 25th Anniversary Celebration Reception Wednesday, January 27 -Sponsored by 8:00pm - 10:30pm Dow AgroSciences, LLC, USDA Natural Resource

nference

YCC RECEPTION O F (T I (BY INVITATION ONLY) Wednesday, January 27 -8:00pm - 10:00pm

Young Cattlemen’s Conference Alumni, come join your fellow cattlemen in San Diego to celebrate Sponsored by 36 years of this great program by reminiscing Elanco Animal Health, Farm Credit, with classmates about your life-changing YCC JBS, JBS Five Rivers and John Deere experience. All Young Cattlemen’s Conference alumni are invited to attend.

BEST OF BEEF BREAKFAST Friday, January 29 -- 7:00am - 9:00am

O F T I

Tickets: $40.00/person*

*1 ticket included in Full and One-Day Friday registrations

Sponsored by Rabo AgriFinance & Merial Beef Sponsored by

The Best of Beef Awards Breakfast is a chance to honor Two Rivers Chophouse cattlemen and women for their outstanding service dedication and commitment to beef. Back by popular demand, the awards ceremony will again be emceed by farm broadcaster Russell Nemetz.

Awards Presented include: • Beef Quality Assurance • Dairy Beef Quality Assurance • Beef Quality Assurance – Marketer • Beef Quality Assurance – Educator • Excellence in State & Breed Affiliate Communications • Excellence in Agriculture Journalism

• MBA Graduates • Top Hand Club Members & Top Membership Recruiters • Outstanding Affiliate Awards • Max Deets Leadership Award • Beef Industry Scholarship Award • Beef Quiz Bowl Teams • Environmental Stewardship Award

Visit www.beefusa.org for a full list of awards.

18 #BEEFMEET

FUN

STARS & STRIPES

SHOW

Aboard the famous

USS Midway!

THURS, JAN 28 • 1900HRS - 2200HRS STARS & STRIPES USO SHOW O F T I ABOARD THE USS MIDWAY Thursday, January 28 -- 7:00pm - 10:00pm Join us for a ONCE-IN-A-LIFETIME EXCLUSIVE EVENT ABOARD THE USS MIDWAY, the longest serving Navy aircraft carrier of the 20th century featuring a 4-acre flight deck and two enclosed hangar bays. Relive 50 years of history…SEE HISTORIC AIRCRAFT, ENJOY FLIGHT SIMULATORS, DOCENT TOURS, AND THE BATTLE OF MIDWAY THEATER. Take a trip back in time to experience an authentic WWII USO Show complete with the “classic swing” sound! Come for the food, drink and friends, but stay for the “MIDWAY MAGIC” history!

Tickets: $75.00/person* Sponsored by Central Life Sciences

*1 ticket included in Full and One-Day Friday registrations

SET SAIL FOR SAN DIEGO 19

FUN

COWBOY CONCERT SERIES

Featuring O F Martina McBride

T I

Friday, January 29 -- 8:00pm - 10:00pm Don’t miss the 2016 Cowboy Concert Series featuring MARTINA MCBRIDE! Martina has been a steady presence in the country top-10 since 1993. She has placed nearly 20 singles in the top-10, sold 15 million records and been named CMA’S FEMALE VOCALIST OF THE YEAR in 1999, 2002, 2003 and 2004.

Sponsored by Bayer Animal Health Tickets: $95.00/person*

*1 ticket included in Full and One-Day Friday registrations

RED, WHITE AND BREW O F T I AFTER PARTY Friday, January 29 -- 10:00pm til Real Late

Grab a brew and dance the night away at the Red, White and Brew After Party.

This is a great way to wrap up the 2016 Convention!

Sponsored by Bayer Animal Health

20 #BEEFMEET

*1 ticket included in Full and One-Day Friday registrations

SAN DIEGO SAN DIEGO! California’s second largest city, where blue skies keep watch over 70 miles of majestic coastline and a gentle Mediterranean climate and friendly locals create a welcoming vibe all its own. Bordered by the Pacific Ocean to the west, the Anza-Borrego Desert and the Laguna Mountains to the east, and Mexico to the south, the diverse neighborhoods of San Diego are spread out over 4,200 square miles, offering endless opportunities for exploration and activities. Spend a day relaxing in one of the many beach communities, then hiking in the east San Diego County mountains the next. Explore the urban neighborhoods of San Diego’s downtown, from the iconic Gaslamp Quarter to the eclectic community of Hillcrest. Visit the quaint and charming island town of Coronado or the picturesque village of La Jolla. San Diego’s regions are so unique and diverse; there are plenty of options to discover something new each time you visit.

In San Diego, a world of possibilities awaits you. With friendly laid-back locals, 70 miles of coastline, spectacular year-round weather, and easy accessibility to beaches, mountains, deserts and a dynamic downtown, your trip planning is only limited by the number of days you have to experience it all. Which might explain why so many people make San Diego their favorite place to return year after year after year.

With all there is to see, do, taste and experience, San Diego is your ultimate vacation.

What to see and do-

The most difficult part of planning a San Diego vacation is deciding what to do, what to see and where to go. San Diego offers every kind of activity imaginable; from world-renowned attractions, unlimited outdoor recreation, a thriving arts and culture community, sightseeing tours and award-winning restaurants, you’re sure to find a host of things to entertain and inspire.

Plan your San Diego visit at - http://www.sandiego.org/what-to-do.aspx

San Diego enjoys beautiful

weather year-round

with an average daily temperature

of 70.5°F

NCBA Technology Center

Sponsored By Micro Technologies

Need to stay connected while in San Diego? We’ll have WIFI access throughout the meeting space and plenty of workstations with access to high-speed internet for you to check your email, keep an eye on market prices, conduct work, or print documents.

Your NCBA IT staff will also be on hand to provide any assistance you may need getting connected and will be happy to answer any questions you may have. Charging stations will also be available throughout the meeting space to give you the power needed to get through the day.

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PRE-CONVENTION NCBA PRE-CONVENTION AGRICULTURAL TOUR Hosted by California Cattlemen’s Association

O F T I

Tickets: $195.00/person

Price includes Monday dinner and Tuesday tour and lunch. Space is limited. Registrations accepted on a firstcome, first-served basis. Pre-registration is required. Tour buses depart Tuesday morning from the San Diego Convention Center.

Monday, January 25 -- 6:00pm – 8:00pm

Monday night we start with a “Fresh Farm to Fork” dinner featuring San Diego’s local beef and fresh seasonal produce at the San Diego Wine and Culinary Center (located across the street from the San Diego Convention Center).

Tuesday, January 26 -- 6:30am – 6:00pm The tour features the following:

Mountain Meadows Mushrooms www.mmmushroom.com

Experience the interesting way fresh local mushrooms are grown and learn why good composting is the secret of growing good mushrooms in commercial quantities. Mountain Meadows Mushrooms was established in 1952 and has been responsible for providing outstanding mushrooms and service ever since.

Mellano and Company www.mellano.com

Mellano and Company is a leading cut flower grower, shipper and wholesaler. Mellano and Company was proud to supply flowers for twenty floats for the 2015 Rose Parade. It set up shop in 1925 and has been plowing ahead in floriculture ever since. Today the farm is over 375 acres. Mellano and Company prides itself on its progressive ideas, many of which have been developed into industry-wide improvements in growing and logistics.

Ranch Guejito

Ranch Guejito is the last of over eight hundred Spanish and Mexican ranchos in California that is still intact and privately owned. Today, following various land acquisitions, Guejito covers over 23,000 acres and is operated as a cattle ranch and farm. Learn about the history of the ranch and the wine grapes, citrus and avocado crops that are grown there. Lunch will be provided by Rancho Guejito.

Orfila Winery www.orfila.com

Enjoy some wine and tour the vineyard of the Orfila Winery located in the rolling hills of the San Pasqual Valley. The mountain views and old world charm of the vineyard create a relaxing atmosphere for you to take in the countryside.

22 #BEEFMEET

POST CONVENTION CATTLEMEN;'S CRUISE

Extend your vacation and get away with a Cattlemen's Cruise

The following two cruise options are being offered through NCBA’s travel agency but are not being offered as an organized group tour.

Prices listed below do not include taxes and port fees, are based on availability and are subject to change.

If you are interested in booking one of these cruises, please contact Laura Denuzzi at (303) 386-8519, laura_denuzzi@alluretravel.com or call Allure Travel at (303) 771-5060.

West Coast Getaway with Santa Barbara

Mexican Riviera

Company

Princess Cruises

Princess Cruises

Ship

Crown Princess

Ruby Princess

Embark

Los Angeles, California, United States

Los Angeles, California, United States

Disembark

Los Angeles, California, United States

Los Angeles, California, United States

Dates

February 1 - February 5, 2016

January 31 - Feburary 7, 2016

# of days

5 days

8 days

Itinerary

Los Angeles, California, United States 2 Day-at-Sea 3 Santa Barbara, California, United States 4 Ensenada, Mexico 5 Los Angeles, California, United States

1 Los Angeles, California, United States 2 Day-at-Sea 3 Day-at-Sea 4 Puerto Vallarta, Mexico 5 MazatlĂĄn, Mexico 6 Cabo San Lucas, Mexico 7 Day-at-Sea 8 Los Angeles, California, United States

Price

Interior: $299 - $349 Outside: $339 - $419 Balcony: $489 - $569 Suites: $599 - $1599

Interior: $629 - $654 Outside: $679 - $889 Balcony: $949 - $1189 Suites: $1179 - $3299

Website

www.princess.com

www.princess.com

SET SAIL FOR SAN DIEGO 23

BUSINESS

are YOUinvited!

O F T I

ATTEND ALL OF THESE IMPORTANT INDUSTRY MEETINGS While voting and committee members will be seated at the tables and carrying out each meeting, others are encouraged to attend in the gallery at each meeting and observe the discussions. Please join us at these important meetings!

NCBA MEETINGS:

CHECKOFF MEETINGS: Beef Checkoff Programs Update -- 2:00pm - 4:00pm Convention goers will want to attend this session and learn how their checkoff program drives consumer beef demand. Checkoff committee members (Federation and CBB) will receive information during this session that supports their committee work.

NCBA Federation Forum

Thursday, January 28 -- 4:30pm - 5:30pm

Regional Meetings

Thursday, January 28 -- 10:00am - 11:00am

Meet cattlemen from your area of the country to discuss important regional issues and how they may impact your operation.

D.C. Issues Update

Thursday, January 28 -- 12:30pm - 2:00pm

Washington, D.C. staff will provide updates on everything happening in Congress and the Administration that impacts your operation: • Country of Origin Labeling • Waters of the United States • International Trade • Issues impacting Public Lands permitees • and much more!

Policy Committee Meetings

Friday, January 29 -- 12:30pm - 5:30pm

In six NCBA Policy Committee meetings you will get the latest on EPA proposals, trade deals, cattle marketing, and Federal lands issues. You must be a committee member to vote in NCBA Policy Committee meetings. If you are interested in becoming a committee member, contact your state cattlemen’s association.

Board of Directors Meeting

Saturday, January 30 -- 7:30am - 10:00am

The NCBA Board of Directors will conduct its business during this session. Typical business includes: • Reports specific to NCBA Policy and Federation Divisions • Discussion of current industry issues • Election of 2016 leadership

24 #BEEFMEET

Discussion will center on the 44 state beef councils that collectively comprise the Federation of State Beef Councils, the checkoff division of NCBA. The Forum will focus on checkoff programming and how state and national organizations work together.

Checkoff Committee Meetings

Friday, January 29 -- 12:30pm - 3:30pm

Checkoff committee meetings are open to everyone. Committee members (CBB and Federation) will be seated at tables; guests are invited to join in the gallery. During the meeting, committee members will set priority direction for the Beef Checkoff Program in coordination with the new Beef Industry Long Range Plan. The Checkoff commitees are: • Safety Committee - Beef safety research and communication at all levels will be the focus of this committee, including how producers improve the safety of their product and how to best share safety information with beef community stakeholders, consumers and influencers.

• Nutrition and Health Committee - This committee will focus on beef nutrition and health research and communication, including how producers might improve and share beef’s nutrition and health benefits with beef community stakeholders, consumers and influencers.

• Innovation Committee - This committee will focus on innovation in both beef products and beef product marketing in the channels.

• Export Growth Committee - This committee will focus on growing value and volume of exports through management of access issues originating within the market and effective incountry product marketing.

• Consumer Trust Committee - This committee will focus on building and maintaining consumer trust by using research to pursue continual improvement, with an eye toward longterm sustainable and profitable beef production, and better consumer communications.

THANK YOU TO OUR SPONSORS Please help us extend our appreciation to all the 2016 Cattle Industry Convention & NCBA Trade Show sponsors. Without their generous support, these events would not be possible.

American Products and Services for American Cattlemen

N A T I O N A L

CATTLEMEN The trusted leader and definitive voice of the beef industry

THE OFFICIAL PUBLICATION OF NCBA

May 2014 • Vol. 30, No. 8 • BeefUSA.org

National BQA Awards

RECRUIT TO W IN a Case IH Scout Utility Vehicle.

Any NCBA member can win!

Here’s how to qualify: Just recruit 15 members before September 30, 2014 and be entered in a drawing to win the Scout.

From left to right: Reid Blossom – Illinois Beef Association (IBA), Executive Vice President; Alan Adams, IBA President; Senator Richard Durbin, IL; Mike Martz, IBA Vice President; Curt Rincker, Region III Policy Vice President.

Getting Our Boots on Capitol Hill

More than 200 cattlemen and women got their boots on Capitol Hill and had their voices heard at the 2014 Legislative Conference in Washington D.C. April 8-10. NCBA members and the 34 state affiliates represented took the top industry priorities to their elected state representatives.

NCBA members gathered on Tuesday, April 8 at the opening session to hear the updates on the 2014 priority issues. These

Don’t stop there

— for every 5 additional recruits you sign up, you’ll be entered another time.

Contact NCBA Membership for details:

866-233-3872

top five issues are: beef trade with Brazil, the 2015 Dietary Guidelines for Americans, trade, Grazing Improvement Act and the EPA’s recently proposed Waters of the United States rule.

On Wednesday, April 9, after a full day of Hill visits, cattlemen mingled with representatives and their staff at the Outback Steakhouse Reception.

More than 2,000 people gathered in the Rayburn House Office Building to

enjoy delicious beef. Since 2001, NCBA and Outback Steakhouse have partnered in this effort to address issues in the beef industry.

“The Outback reception is one of the most popular events on Capitol Hill,” said Bob McCan, NCBA President. “We are fortunate to have this lasting partnership with Outback, a vital component of this event.”

Attendees on Thursday morning, heard from Continued on page 6

Sign-Up Begins for USDA Disaster Assistance Programs

Top Hand Club National Cattlemen’s Beef Association

Requested In-home May 5-8, 2014

Agriculture Secretary Tom Vilsack announced last month that eligible farmers and ranchers can sign up for U.S. Department of Agriculture (USDA) disaster assistance programs restored by passage of the 2014 Farm Bill.

“We implemented these programs in record time and kept our commitment to begin signup today,” said Agriculture Secretary Vilsack. “To ensure enrollment goes as smoothly as possible, dedicated staff in over 2,000 Farm Service Agency offices across the country are doing everything necessary to help producers that have suffered through two and IN THIS ISSUE Leadership Comments Management

a half difficult years with no assistance because these programs were awaiting Congressional action.”

Depending on the size and type of farm or ranch operation, eligible producers can enroll in one of four programs administered by the Farm Service Agency. The Livestock Forage Disaster Program (LFP) and the Livestock Indemnity Program (LIP) will provide payments to eligible producers for livestock deaths and grazing losses that have occurred since the expiration of the livestock disaster assistance programs in 2011, and including calendar years 2012, 2013, and 2014. The

Emergency Assistance for Livestock Program (ELAP) provides emergency assistance to eligible producers of livestock that have suffered losses because of disease, severe weather, blizzards and wildfires.

Enrollment also opened for the Tree Assistance Program (TAP), which provides financial assistance to qualifying orchardists and nursery tree growers to replant or rehabilitate trees, bushes and vines damaged by natural disasters.

Producers signing up for these programs are encouraged to contact their local FSA office for information on the types Continued on page 4

Applications for the 2015 National BQA Award are being accepted through June 20, 2014.

Please submit your applications online at www.BQA.org. If you have questions regarding the award application should be addressed to gwebb@beef.org or call (303)8503338.

Now in its seventh year, the National BQA Award recognizes outstanding cattle producers, from across the country who incorporate BQA principles as part of their dayto-day activities. The awards are sponsored by Cargill, Boehringer Ingelheim and funded in part by the Beef Checkoff Program.

A common trait among previous winners has been a strong desire to continually improve BQA on their operations while successfully encouraging others around them to implement BQA on their operations.

The National BQA award winners are selected annually by a committee of representatives from universities, state beef councils and affiliated groups. For guidance, judges will consider adherence to “on-site” BQA principles, leadership activities and the sustainability of the business as a whole.

Beef Quality Assurance Award: recognizes outstanding cattle producers from across the country who incorporate this BQA principles as part of the day-to-day activities on their operations. The award is open to these segments of the industry - commercial cow-calf, seedstock and stocker operators. The winners will be selected based upon their commitment to beef quality assurance while operating sustainable cattle operations.

Dairy Beef Quality Assurance Award: recognizes outstanding dairy beef producers from across the country who incorporate BQA principles as part of the day-to-day activities on their dairy operations.

The award is open to all dairy operations. The winners will be selected based on their commitment Continued on page 14

MARKET SNAPSHOT WEEK ENDING 4/26/2014 (prices vs. year ago) 2 8

Federation News

12

Market Matters

16

SOUTH CENTRAL 500-600 LB. STEERS $213.60

LIVE FED STEERS $146.68

CHOICE BOXED BEEF $231.91

OMAHA CASH CORN $4.91

27%

15%

21%

27%

$155.94

$128.07

$191.69

$6.76

Tan is 7505c Red is Pantone 188c Joplin Regional is Knomen Stockyards is Playbill Tagline is BaskertonSW-Italic

SET SAIL FOR SAN DIEGO 25

REGISTRATION REGISTRATION Registration is required to attend Sponsored by educational programs, business meetings, social events and the NCBA Merck Animal Health Trade Show. Registration includes options to attend the Full Convention, One-Day only, multiple days of the NCBA Trade Show Only, or a single day Trade Show Only.

Early Registration Deadline: Monday, January 4, 2016

Register early & take advantage of the lowest rates!

HOW TO REGISTER Register Online

(Credit Card Only) Online registration is available at www.beefusa.org.

Register by Mail

(Check Payments Only) Get a printable registration form on our website (www.beefusa.org/convregistration.aspx) or by calling (303) 694-0305.

Return to: National Cattlemen’s Beef Association Attn: Convention Registration 9110 East Nichols Avenue, Suite 300 Centennial, CO 80112

ADDITIONAL REGISTRATION NOTES Special Requests

New for 2016

Upgrade your Convention registration with a Prime Pass!

The Prime Pass is a great way to make your Convention experience even easier. Passes are limited and only available for attendees with Full Convention Registrations. The Prime Pass includes: • Access to the Cattlemen’s Club Lounge • Dedicated Trade Show Lunch Buffet Line • Dedicated Entry & Reserved Seating at Select Events (Opening General Session, General Session II, Cowboy Concert Series) • Two Drink Tickets for major events during the convention: NCBA Trade Show Welcome Reception, Stars & Stripes USO Show Aboard the USS Midway, and the Cowboy Concert Series • Dedicated Name Badge Pickup Area • Complimentary use of Luggage/Baggage-Check at Convention Center • Complimentary Post-Event Access to Cattlemen’s College Online Campus • Complimentary Coupons for Local Area Attractions & Restaurants

In compliance with the Americans with Disabilities Act, NCBA will make all reasonable efforts at the Convention to accommodate persons with disabilities.

Please call the NCBA Convention & Meetings Team at (303) 694-0305 or email meetings@beef.org with your request. Two weeks advance notice of your request is required.

Price: $350

When you register today at the Non-Member rate, $150.00 of your registration fee will automatically be applied toward a 1-year trial NCBA membership. You’ll receive all of the benefits of NCBA membership just by attending the Annual Convention! On top of enjoying a once-in-alifetime experience at the 2016 Cattle Industry Convention & NCBA Trade Show, you’ll also receive these great benefits throughout the year: • • • • • • •

12-month subscription to NCBA’s National Cattlemen Newspaper Communication from NCBA’s Washington, D.C. staff on the latest policy issues Coupons up to 50% off on Roper and Stetson boots and apparel Discounts on Chrysler Group vehicles Up to a 20% discount on business purchases made at Cabela’s stores 15% off of Cabela’s gift cards from NCBA for your cattle business Equipment discounts from New Holland, John Deere and Caterpillar

Refunds will be issued only for registrations cancelled on/before Monday, January 4, 2016, with a $50.00 service charge assessed on each cancelled registration. Substitution of registrants is allowed & encouraged.

No refunds will be issued for cancellations received after this date or for failure to attend. No refunds will be issued on-site. Under special circumstances, and only when requested in writing, a credit (excluding the service charge & costs for ticketed and/or meal events), may be issued to be applied toward pre-registration for the 2017 Cattle Industry Convention & NCBA Trade Show in Nashville. All credit requests must be submitted in writing and sent to the NCBA Convention & Meetings Team at meetings@beef.org and received on/before Friday, February 12, 2016. All credits will be issued following the Convention.

26 #BEEFMEET

REGISTRATION TYPE Early Price (Through January 4)

Full Registration

Late/On-Site Price (January 5 & after)

Includes tickets/admission to all events in Special Events section (excluding the Pre-Convention Agricultural Tour, Prime Pass & NCBA-PAC Reception), as well as admission to NCBA Trade Show. Tickets for Cattlemen’s College must be purchased separately.

Cattle Industry Member1 (NCBA, CattleFax, ANCW)

$625

$725

Non-Member2

$775

$875

Guest

$585

$685

Student3

$425

$475

Early Price (Through January 4)

Late/On-Site Price (January 5 & after)

Daily Registration

Available for any single day & includes tickets to events in Special Events section (excluding the Pre-Convention Agricultural Tour & NCBAPAC Reception), as well as admission to NCBA Trade Show & General Session, on selected day. If attending for more than one day, a Full Registration must be purchased.

One Day: Wednesday (Member)1

$250

$300

One Day: Thursday (Member)1

$375

$425

One Day: Friday (Member)1

$400

$450

One Day: Wednesday (Non-Member)

$300

$350

One Day: Thursday (Non-Member)

$425

$475

One Day: Friday (Non-Member)

$450

Trade Show Only

$500

Member

Non-Member

1

If attending for more than one day, a Multiple Day registration must be purchased. Special Event tickets are not included & must be purchased separately. Does not include admission to General Sessions, including CattleFax Outlook Seminar.

Trade Show Welcome Reception Only (Wednesday)

$55

$60

Single Day (Thursday or Friday)

$100

$125

Multi-Day (Thursday and Friday)

$195

$225

Early Price (Through January 4)

Late/On-Site Price (January 5 & after)

Education

Registration for Cattlemen’s College is only available to Convention attendees who purchase a Full Registration or One Day: Wednesday registration — it cannot be added to Trade Show Only registrations.

Cattlemen’s College Student Cattlemen’s College

3

Special Events

$195

$215

$80

$110 Á La Carte Price

Prime Pass

$350

Pre-Convention Agricultural Tour (MondayTuesday)

$195

Stars & Stripes Show Aboard the USS Midway (Thursday)

$75

Best of Beef Breakfast (Friday)

$40

NCBA-PAC Party on the Pacific (Friday)

$50

Cowboy Concert Series and Red, White & Brew After Party (Friday)

$95

Exhibitor Exhibitor

Each exhibiting company is entitled to 4 complimentary registrations for each 10’ x 10’ booth space purchased. See Exhibitor Kit on BeefUSA.org for details.

1 Only current members of NCBA, CattleFax & ANCW are eligible for Member rates.

2 $150.00 of the Non-Member Full Registration fee will automatically be applied toward a 1-year NCBA membership. Individuals not wanting the membership may opt-out at the time they submit their registration.

3 Must be able to present valid student ID to receive registration materials/name badge on-site at Convention.

Children under the age of 12 are not required to pay for the convention, but they must be accompanied by an adult at all times. Once on-site at the event, please stop by the registration area to have a name badge created for them and purchase discounted event tickets.

HOTEL INFORMATION

28 #BEEFMEET

Bar/Lounge Onsite

Room Service

Pet Allowed (fees may apply)

High-Speed Internet (fees may apply)

Fitness Facility

Business Center

Distance to Convention Center (Blocks)

Parking V=valet S=self

X

X

X

X

X

2 Blocks

V, S

O

B,L,D

X

X

X

X

X

X

Next Door

V, S

O

B,L,D

X

X

X

X

X

X

Next Door

V, S

O

B,L,D

X

X

X

X

X

1 Block

V

675 L Street - Located in the heart of the historic Gaslamp Quarter, across from the Convention Center, this hotel puts you close to the city's top sites and attractions. $259

5. Hilton San Diego Gaslamp Hotel

X

One Park Boulevard - Steps from downtown's Gaslamp Quarter and PETCO Park, this beautiful San Diego hotel offers the finest amenities at your doorstep. $235

4. Omni San Diego Hotel

B,L,D

333 West Harbor Drive - Adjacent to the Convention Center and steps from the Gaslamp Quarter, this hotel is at the center of many popular attractions. $245

3. Hilton San Diego Bayfront Hotel

O

One Market Place - Headquarters Hotel. $255

2. Marriott Marquis & Marina Hotel

"Restaurant B = Breakfast L = Lunch D = Dinner"

$225

"Pool I = Indoor O= Outdoor"

1. Manchester Grand Hyatt Hotel

Price for Single/Double Occupancy

Hotel

Grand Hyatt

O

B,L,D

X

X

X

X

X

X

1 Block

V

401 K Street - This Gaslamp District hotel is adjacent to the San Diego Convention Center, across the street from PETCO Park.

HOTEL INFORMATION HOW TO MAKE YOUR HOTEL RESERVATION: Make your hotel reservation on/before the January 4 deadline online, by fax, or mail! Rooms are assigned on a first-come, first-served basis by the NCBA/San Diego Housing Bureau. If all are sold out, a hotel will be assigned based on a referral system determined by NCBA.

Phone

Contact the NCBA/San Diego Housing Bureau at (800) 424-5249.

Online

Making your hotel reservation online is best, since you can immediately select from available hotels and guarantee your choice of hotel as you make your reservation. Visit our website at www.BeefUSA.org, and you will find a link to the online housing request system (this is not an NCBA website). Please follow the instructions carefully. (You must use a credit card to guarantee your reservation; however, it will not be charged unless you cancel past the deadline.) You may also revisit the site and make any necessary changes or cancellations to your reservation.

Mail

Get a printable housing reservation form on our website (www.beefusa.org/convaccommodations.aspx) or by calling (303) 694-0305.

Return to: NCBA/San Diego Housing Bureau 5202 Presidents Court, Suite 310 Frederick, MD 21703

Reservation Deadline: January 4, 2016

2

1

4

3

5

SET SAIL FOR SAN DIEGO 29

TRAVEL INFORMATION Airline Discounts

Event Travel Management, a division of Corporate Travel Management, is the official travel agency for NCBA, and United Airlines is the official airline carrier offering discounted rates to San Diego. Take advantage of up to a 10% discount off the lowest applicable fares! Discounted fares are available up to three days before and three days after the convention dates. These airline discounts are available through ETM, directly with United Airlines, or through your preferred travel agency.

• Call Event Travel Management toll free at 1 (877) 627-0043 and refer to the National Cattlemen’s Annual Convention. Reservation Center hours are from 8:00 a.m. – 5:00 p.m. Monday through Friday (Mountain Time). There will be a $29.00 service fee collected, per ticket booked.

• Call United Airlines at 1 (800) 426-1122 and refer to Z Code: ZVJH and Agreement Code: 591268. Reservation center hours are from 7:00 a.m. - 9:00 p.m. Monday through Friday, and from 7:00 a.m. - 5:00 p.m. Saturday and Sunday (Central Time). There will be a $25.00 service fee collected, per ticket, for all tickets issued through United Meetings Reservations. This fee is subject to change without notice.

• Purchase your ticket online at www.united.com. There are no service fees for booking online and you can receive an additional 3% discount off of applicable published fares! Enter your origin, destination and travel dates—then in the Offer Code Box enter both the Z Code and Agreement Code: ZVJH591268 (without any spaces).

• Or you may call your own travel agency and refer to Z Code: ZVJH and Agreement Code: 591268.

Book your travel today!

Car Rental Discounts

Enterprise Rent A Car and National Car Rental are the official car rental companies of the Convention offering discounted rates one week before and after the Convention dates with FREE UNLIMITED MILEAGE. To reserve a car with National, visit www.nationalcar.com; to reserve a car with Enterprise, visit www.enterprise.com.

• Account number for both brands is: XZ12732 • Enterprise PIN: NAT

FUTURE MEETING DATES SUMMER CONFERENCE

July 13 – 16, 2016 Denver, Colorado July 12 – 15, 2017 Denver, Colorado

CONVENTION & TRADE SHOW

February 1 - 3, 2017 Nashville, Tennessee January 31 - February 2, 2018 Phoenix, Arizona January 30 - February 1, 2019 New Orleans, Louisiana February 5 - 7, 2020 San Antonio, Texas February 3 - 5, 2021 Nashville, Tennessee

NCBA LEGISLATIVE CONFERENCE April 12 – 14, 2016 Washington, DC March 28 – 30, 2017 Washington, DC

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Set Sail for San Diego!

CATTLE INDUSTRY CONVENTION NCBA TRADE SHOW JANUARY 27-29, 2016

&

DON’T MISS THIS OPPORTUNITY FOR SOME SUNSHINE THERAPY IN SUNNY SAN DIEGO! REGISTER TODAY AT WWW.BEEFUSA.ORG

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