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General Information Purpose of the Cattle Industry Convention & NCBA Trade Show

To provide an opportunity for the beef industry & NCBA members to set policy, provide educational and informational sessions: host the largest industry trade show, social events and networking. The NCBA Trade Show is the leading, most prestigious show the cattle industry. If you are in this business then this is one show you can’t afford to miss. Each year over 6,000 cattlemen gather together for this important event. The annual event is the largest cattle industry event in the country and this year’s convention and trade show offers more education, entertainment and excitement than ever. Reserve your booth today!

General Information

The 2015 NCBA Trade Show will be held in conjunction with the Cattle Industry Convention, February 4-7, 2015 at the Henry B. Gonzalez Convention Center in San Antonio, Texas. NCBA Trade Show Dates: February 4-6, 2015 Henry B. Gonzalez Convention Center 200 East Market St. San Antonio, TX 78205

Show hours

Wednesday, February 4......................................................... 5:00pm-8:00pm B Welcome Reception Thursday, February 5.......................................................................10:00am-5:00pm B Show Open Friday, February 6...........................................................................10:00am-5:00pm B Show Open

Move in

Sunday, February 1......................................... 1:00pm-5:00pm B Oversized Equipment/Trailers ONLY Monday, February 2...................................... 8:00am-12:00pm B Oversized Equipment/Trailers ONLY 1:00pm-7:00pm General Exhibitor move-in (including squeeze chutes) Tuesday, February 3......................................................8:00am-7:00pm B General Exhibitor Move in Wednesday, February 4........................................................8:00am-3:00pm B Last Minute Move-in

Move Out

Friday, February 6.......................................................................................................................................................................................................5:00pm-10:00pm Saturday, February 7...................................................................................................................................................................................................8:00pm-12:00pm Important Dates To Remember September 1, 2014.......................................................................................................................................................................................Booth Space Payments Dues Booth contracts received after the September 1st deadline must be accompanied with full payment. September 29, 2014...................................................................................................................................................................... Exhibitor Housing & Registration Open November 1, 2014..................................................................................................................................................................Beef Resource Guide Company Listings Due January 12, 2015......................................................................................................................................................................... Exhibitor Housing & Registration Closes

How to reserve your space

Online at www.beefusa.org Fax the completed contract to 720-259-1409 or call 303-694-0305

Here’s what they’re saying about the NCBA Trade Show “This is the one show that we can’t afford to miss. We look forward to it every year!” Convention Attendee “As an exhibitor this is the best show we attend all year. It’s one show where we know we will get good booth traffic, great new leads and get to meet with existing customers” — NCBA Trade Show Exhibitor “I love the trade show. It helps me stay current on all the new products and devices needed in the cattle business” — Anne Wirtz, NCBA Member

Exhibitor Prospectus

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General Information Exhibit Booth Construction

Exhibit booths are constructed of pipe and drape and are not equipped with tables or chairs. Hard wall exhibit booths and furnishings can be rented at your expense from the official service contractor. Booth carpet is NOT included in your rental fee. Floor covering in your booth space is required. Carpeting can be ordered from Freeman Decorating.

Your booth space includes

One booth (10’x10’) $18 per square foot or $1,800 per 10x10 space. Corner booth locations are an additional $200 (corner fees added after discounts have been applied.)

Multiple Booth Discounts

• 4 complimentary registrations per 10x10 space • Discounted meal function tickets • 7”x44” identification booth sign with company name and booth number • 8’ back drape with 3’ draped side rails • Aisle carpet (Please note your space does NOT include booth carpeting) • General Security

Four or more 10x10 in-line booths save $100 per booth.

Premium Space

Additional Benefits you will receive

• FREE 50-word product/service description and logo in the Beef Resource Guide, the official Cattle Industry Convention & NCBA Trade Show program • Sponsorship Opportunities • FREE 50-word product/service description and hyper link on beefusa.org

Payment Deadlines

Exhibit Space Rates

Full booth rental amount is due September 1, 2014 Booth space reservations and contracts will be received after the September 1 deadline, however, a full payment must accompany the space contract.

Exhibitors creating premier exhibit space (island) locations will pay a premium percentage in addition to the booth space investment fee incurred. Premier Exhibit Space Investment 20x20 $8,200 20x30 $11,900 20x40 $15,600 20x50 $19,300 30x30 $17,450 30x40 $23,000 40x40 $30,400 40x50 $37,800 50x50 $47,050

Payments should be made payable to NCBA 9110 E. Nichols Ave. Suite 300 Centennial, CO 80112 Phone 303-694-0305 Fax: 720-259-1409 lliddicoat@beef.org

Cancellation & Refund Policy

Notice of cancellation must be given to NCBA in writing. Cancellation by an exhibitor of any portion of exhibit space reserved results in the following: Prior to October 1, 2014 exhibitors will receive a 50% discount. October 1 or after, all money paid will be forfeited. No refunds will be made after this date.

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NCBA Trade Show Awarded Top 25 Fastest-Growing Shows in Attendance We are so excited to announce that our Cattle Industry Convention & NCBA Trade Show was awarded as one of the top 25 fastest-growing shows in attendance between the years 2010-2012 by the TSNN. The Trade Show News Network (TSNN) is the world’s leading online resource for the trade show, exhibition and event industry since 1996.

Exhibitor Prospectus


General Information The NCBA trade show attracts over 275 companies providing all types of products and services and the latest in technology to the cattle industry. Some of the products and services displayed at the NCBA Trade Show include: 1. Animal Health Products 2. Animal Identification 3. Associations/organizations/Government 4. Breeders/Ranches/Feedlots/Marketers 5. Computer/Software Packages 6. Consulting Services 7. Equipment/Trailers/Watering 8. Feed/Feed Additives & Accessories 9. Fencing Equipment & Accessories 10. Finance/Insurance/Real Estate 11. Hay Equipment & Accessories 12. Herd Management/Chutes/Scales 13. Information/Education 14. Publications/Media/Broadcast Media 15. Retail/Art/Furniture/Accessories 16. Seed Products/Weed/Pest Control/Herbicide 17. Structures/Buildings 18. Veterinary/breeding 19. Genetics/DNA 20. Processor/Packer Why Exhibit at the 2015 NCBA Trade Show? • Producers are looking for solutions to their problems and to shop vendors for the purchasing needs. • It’s one of the most cost effective ways of doing business! By exhibiting you can secure qualified leads at a fraction of the cost of a sales call. • Launch a new product or service. • Support the industry and the organization. • Promote your brand image and increase your company’s visibility. • Visit with current customers. • Survey the market and evaluate your competition. • Expand your sales into new markets • Not exhibiting can affect sales efforts for years to come.

Exhibitor Prospectus

Who Exhibits

44 Farms ABS Global ACI Distributors ADM Alliance Nutrition Agri Labs AgriBuckle Agricultural Engineering Associates Agri-King, Inc. Agri-Pro Enterprises AgSourcing International, Ltd. Alabama Cattlemen’s Association Allflex USA, Inc. Allied Genetics Alligare, LLC Alltech, Inc. AmeriAg, LLC American Akaushi Association American Angus Assn/Certified Angus Beef American Cattlemen Magazine American Chianina Association American Galloway Breeders Assn. American Gelbvieh Association American Hereford Assn/Certified Hereford Beef LLC American Quarter Horse Association American Shorthorn Assn. American-International Charolais Association Anderson Group Animal Health International Animat, Inc. AniTrace APC, Inc. Arkansas Agriculture Department Avery Weigh-Tronix Barenbrug USA Bayer Animal Health BCF Technology Beef Magazine Beef Today Beefmaster Breeders United Big Bend Trailers Bimeda Bird Gard Blue Grass Internet Auction Boehringer Ingelheim Vetmedica, Inc. Bowman Mfg. Inc. Braunvieh Assoc of America CASE IH Catalina’s Originals Caterpillar, Inc. CattleFax Cattlehedging.com Cattlesoft Inc./CattleMax Software CattleXpert Management Software, LLC Caviness Beef Packers Central Life Sciences Central States Testing Circle A Angus CJ Brown Studios CME Group

Colorado State University Commodity Specialists Company Covidien Cow Sense Software CPC Livestock Nutrition Cutco Cutlery Dairy Tech, Inc. Daniels Manufacturing Deer Valley Farm Diamond V Digi-Star LLC Discount Hydraulic Hose.com Dodge Manufacturing Co Double S Liquid Feed Services, Inc. Dow AgroSciences Drovers/CattleNetwork DTN/The Progressive Farmer DuPont/Pioneer Dura-Cast Products Durvet Easy Way Cattle Care Elanco Estrotect Exclusive Genetics EZ Hang Chairs F.S.R.C. Tanks, Inc. Farm Credit Farm Progress Companies FarmTek Feed-Lot Magazine Ferrell-Ross Field Sync Mobile Solutions Filson Livestock Equipment FL Emmert Company Florida Mineral, Salt & Agri Product, Inc. For-Most, Inc. Fort Supply Technologies LLC Furst-McNess Company Gallagher Genova Labs Giant Rubber Water Tanks Gold Standard Labs Great Products Greeley Hat Works Gripple, Inc. Grow Safe Systems Hall and Hall Hanson Silo Company Harsh International, Inc. Heartland Estate Group Herdsman Brand High Plains Journal Hi-Plains Systems, Inc Hoop Beef System, LLC Hubbard Feeds, Inc. IDEXX Laboratories, Inc. Immvac, Inc. Inosol Co. LLC

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General Information Nebraska Department of Agriculture Neogen Corporation New Generation Feeds • 61% of NCBA members say they are more likely to purchase New Holland Agriculture from companies that support NCBA Norbrook, Inc. North American Limousin Foundation • 98% of convention attendees said the convention met or North American Salt Co. exceeded their expectations. Nova Microbial Technologies • 89% of convention attendees said that the NCBA trade show is Novartis Animal Health US, Inc. the most important show they attend each year Novus International Oklahoma Cattlemen’s Association Oregon Clover & Orchardgrass Commission International Brangus Breeders Association Oregon Ryegrass Growers Seed Commission Iron Man Sam’s PBS Animal Health ISL Animal Health Pearson Livestock Equipment Company ITS Global, Inc. Performance Feeds & Animal Health John Deere Pineland Farms Natural Meats Joplin Regional Stockyards, Inc. Plain Jan’s JR’s Custom Saddlery Pneu-Dart, Inc. Kansas State University Powder River Kent Feeds Pride of the Farm Kentucky Cattlemen’s Assn/Kentucky Dept of AG Priefert Ranch Equipment Kerndt Livestock Products Prima Tech USA KIFCO, Inc. Prince Agri Products, Inc. King Ranch Institute for Ranch Management Producers Cattle Auction King Techina Progressive Cattleman K-Line Irrigation North America Purina Animal Nutrition LLC Knipe Land Company QualiTech, Inc. Kuhn North America, Inc. Quality Liquid Feeds, Inc. Kunafin “The Insectary” Rabo AgriFinance La Belle, Inc. Ragland Mills, Inc. Laird Manufacturing RAM Trucks Lallemand Animal Nutrition Ramaekers Nutrition Land South Group Re-Borne Lester Building Systems, LLC. Red Angus Assoc. of America Life Products ReproScan Linus 7 Cattle Financial Management RFD-TV Liquitube Marketing Intl Rice Lake Weighing Systems Livestock Exporters Association Ridley Block Operations Livestock Shed Ritchey Livestock ID Max Jantz Excavating, Inc. Ritchie Industries Merck Animal Health Roper/Stetson Apparel & Footwear Merial, Ltd. Roto-Mix, LLC Merritt Equipment Rubes Cartoons Micro SarTec Corporation Micronutrients Sexing Technologies Mid-America Feed Yard SFP Mighty Cold Towel Sidump’r Trailer Mississippi Lime Company Silveus Insurance Group, Inc. Mix 30-Agridyne Sioux Steel Company Moly Manufacturing, Inc. Smith Co. Side Dump Trailers Montana Stockgrowers Association Southeast Val 6, Inc. Morton Buildings, Inc. Southern States Cooperative MultiMin USA, Inc. Stay Tuff Fence My Stuff Stone Manufacturing Nasco Straits Financial, LLC National Assoc. of Farm Broadcasting Summit Livestock Facilities National Purchasing Partners Superior Livestock

Did you know?

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SweetPro Feeds Syrvet Tarter Farm and Ranch Equipment Taylor Fence, Inc. Temple Tag, Ltd. Tennessee Beef Industry Council Tennessee Cattlemen’s Assn Tennessee Farmers Cooperative Territorial Magazine Texas A&M University Texas Tech University The Chaney Twins’ Ag Books The Cowboy Store The Happy Toymaker The Hartford Livestock Department The University of Tennessee TN Dept of Ag Top Third Ag Marketing Traceable Meats Trade Navigator Tru-Test Group TU-Masterline Turnkey Computer Systems, LLC U.S. Fish & Wildlife Service U.S. Meat Export Federation U.S. Premium Beef United Producers Inc. Univ of WY & Sustainable Rangelands Roundtable University of Arizona Dept of Animal Science University of Nebraska Lincoln USDA AMS & NASS Van Beek Natural Science Vi-COR Viewtrak Technologies Inc. Vigortone Virginia Dept of Ag/Virginia Cattlemen’s Assn Watson Float Valves West Point Design West Virginia Cattlemen’s Assn. Westway Feed Products Wild Wire West Wilson Trailer Company Working Ranch Magazine WW Livestock Systems Xcira, Inc. - Online RingMan/RingLots Y-Tex Corporation Z Tags North America, L.P. Zinpro Performance Minerals Zoetis To view a complete list of current exhibitors visit www.beefusa.org

Exhibitor Prospectus


Who Attends Which of the following products/ services do you plan to purchase in the next 12 months?

Answer Options

Response Frequency

AI Equipment 15% ATV 20% Product B 2% - Retail/Packer Chutes or scales 23% Computer 30% B 2% - Dairy Operator B 2% - Vet-Consultant Computer software/technology 27% B 5% - Farmer/Feeder Dewomer 49% B 7% - Stocker/Backgrounder Electronic ID tags 24% B 9% - Feedlot Feed or forage 60% B 10% - Seedstock Purebred Feed supplements or additives 56% B 20% - Other Fencing supplies 60% B 43% Commercial Cow/Calf Financial or consulting services 16% Genetics, tracking tools 13% Hay baling equipment 16% Health insurance 20% Life insurance 11% Livestock handling equipment 33% Livestock insurance 8% Livestock trailer 14% Livestock watering tanks or system 24% Age Pest control 22% B 9% - Under 25 Pickup truck 29% B 14% - 25-35 Property insurance 13% B 17% - 36-45 Satellite Dish 2% B 26% - 46-55 Seed 36% B 24% - 56-65 Steel farm building 12% B 9% - 66-75 Swather / Mowing equipment 4% B 1% - 76 and over Tractor 16% Wheel loader / Payloader 6%

Job Title 51% - Ranch Owner/Manger B 27% - Other/None B 10% - Spouse/Family Member B 9% - Feedlot Owner/Manger B 2% - Ranch/Feedlot Employee B 1% - Dairy/Veal Owner/Manger B

Exhibitor Prospectus

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Sponsorship Exclusive Marketing & Sponsorship Opportunities

Future dates/locations

Make the most out of your exhibiting experience at the 2014 NCBA Trade Show, take advantage of these exclusive opportunities to reach over 6,000 cattle industry attendees available only to NCBA Trade Show Exhibitors.

January 27-30, 2016 – San Diego, California February 1-4, 2017 – Nashville, Tennessee January 31-February 3, 2018 – Phoenix, Arizona

Marketing Opportunities

Access to pre-registration attendee list for pre-show marketing Access to registration attendee lists for follow-up promotions

Sponsorship Opportunities

Did you know that 89% of convention attendees said that the NCBA Trade Show is the most important show they attend all year? Get the most out of your investment and increase your exposure by becoming an event sponsor today! To request information and receive a sponsorship brochure with 2015 opportunities, please contact:

Attendence by location

Jill DeLucero jdelucero@beef.org 303-850-3321

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Samantha Murnin smurnin@beef.org 303-850-3302

Reno ‘08—5,142

Denver ‘06—4,833 ‘11—5,497

Herd Size: On average attendees own 356 head of cattle. 36% own 500 or more head. 50% of members generate over $100,000 in income from cattle each year

Nashville ‘07—6,625 ‘12—7,947 ’14—7,000+ Estimated

Phoniex ‘09—5,355 San Antonio ‘05—5,550 ‘10—6,105

Tampa ‘13—6,141

Exhibitor Prospectus


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Contact: Lorie Liddicoat Senior Manager 9110 E. Nichols Ave Suite 300 Centennial, CO 80112 Phone: 303.694.0305 Fax: 720.259.1409 lliddicoat@beef.org www.beefusa.org


2015 San Antonio Exhibitor Prospectus