Media Kit 2021-2022

Page 6

NATIONAL CATTLEMEN & DIRECTIONS READERSHIP BY STATE WA 205 OR 302

ID 291

NV 112 CA 918

MT 375

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UT 214 AZ 207

HI 133

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WY 220 CO 675 NM 146

ND 265

MN 416

SD 239

Vll NE

1,641

KS 3,422

lV

OK 799

TX 5,982

IA 733

WI 137

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NY 111

MI 183

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PA 183

IL IN OH 543 247 473 WV VA KY 122 388 MO 501 1,090 NC 379 TN 851 AR SC 421 195 MS AL GA 363 438 450 LA 362 FL 622

91% of NCBA readers say their primary source of news and information is a newspaper

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56,000 monthly readership of National Cattlemen when counting pass-through readership

Direct Access to NCBA Members

57% of National Cattlemen readers read half or more of the publication