2017 Exhibitor Prospectus

EXHIBITOR PROSPECTUS

GENERAL INFORMATION PURPOSE OF THE CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOW

To provide an opportunity for the beef industry & NCBA members to set policy, provide educational and informational sessions: host the largest industry trade show, social events and networking.

The NCBA Trade Show is the leading, most prestigious show the cattle industry. If you are in this business then this is one show you can’t afford to miss.

Each year over 7,000 cattlemen gather together for this important event. The annual event is the largest cattle industry event in the country and this year’s convention and trade show offers more education, entertainment and excitement than ever.

ResErvE youR booth today!

The 2017 NCBA Trade Show will be held in conjunction with the Cattle Industry Convention February 1-3, 2017 at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee.

NCBA TRADE SHOW DATES & LOCATION:

February 1-3, 2017 Gaylord Opryland Resort & Convention Center 2800 Opryland Drive Nashville, TN 37214

SHOW HOURS: Wednesday, February 1 ... 4:00pm - 8:00pm • Welcome Reception Thursday, February 2 ....................9:00am - 6:00pm • Show Open Friday, February 3......................... 9:00am - 5:00pm • Show Open

MOVE IN: Sunday, January 29 1:00pm - 5:00pm •Oversized Equipment/Trailers ONLY Monday, January 30 8:00am - 12:00pm •Oversized Equipment/Trailers ONLY 1:00pm - 7:00pm • General Exhibitor move-in (including squeeze chutes) Tuesday, January 31 8:00am - 7:00pm • General Exhibitor Move in Wednesday, February 1 8:00am - 2:00pm • Last Minute Move-in

MOVE OUT: Friday, February 3............................................ 5:00pm - 10:00pm Saturday, February 4 ....................................... 8:00pm - 12:00pm

ACCOLADES

The NCBA Trade Show has been recognized by the Trade Show industry for the fastest growing show in Net Square Feet of Exhibit Space, Number of Exhibiting Companies and Total Attendance.

IMPORTANT DATES TO REMEMBER September 1, 2016 ........................... Booth Space Payments Dues Booth contracts received after the September 1st deadline must be accompanied with full payment. Booth space will be sold until sold out.

September 19, 2016 ...........Exhibitor Housing & Registration Open November 1, 2016 ...... Beef Resource Guide Company Listings Due January 9, 2017.................Exhibitor Housing & Registration Closes

“The NCBA convention is one place where you see and meet people in all aspects of our business from all over North America. The trade show exposed me to several new ideas and products that we might be able to use here in Wyoming to make our beef better.”

- Tom Wright, Attendee 2

EXHIBITOR PROSPECTUS

EXHIBIT BOOTH CONSTRUCTION

Exhibit booths are constructed of pipe and drape and are not equipped with tables or chairs. Hard wall exhibit booths and furnishings can be rented at your expense from the official service contractor. Booth Carpet is NOT included in your rental fee. Floor covering in your booth space is required. Carpeting can be ordered from Freeman Decorating.

YOUR BOOTH SPACE INCLUDES: • • • • • •

4 complimentary registrations per 10x10 space Discounted event function tickets 7”x44” identification booth sign with company name and booth number 8’ back drape with 3’ draped side rails Aisle carpet (Please note your space does NOT include booth carpeting) General Security

ADDITIONAL BENEFITS YOU WILL RECEIVE:

• FREE 50-word product/service description and logo in the Beef Resource Guide, the official Cattle Industry Convention & NCBA Trade Show program • Sponsorship Opportunities only offered to exhibitors

PAYMENT DEADLINES:

Full booth rental amount is due September 1, 2016 Booth space reservations and contracts will be received after the September 1 deadline; however, a full payment must accompany the space contract.

Payments should be made payable to: NCBA 9110 E. Nichols Ave. Suite 300 Centennial, CO 80112 Phone 303-694-0305 lliddicoat@beef.org

DISCOUNTS

• Multiple Booth Discounts - Four or more 10x10 in-line booths save $100 per booth.

• Retail Area – 50% discount • Affiliate, Universities, Non-Profit & Government Agencies – 50% discount • No discounts on Island (Premium) Space

EXHIBIT SPACE RATES

One booth (10’x10’) $20 per square foot or $2,000 per 10x10 space.

Corner booth locations are an additional $200 (corner fees added after discounts have been applied.)

PREMIUM SPACE

Exhibitors creating premier exhibit space (island) locations will pay a premium percentage in addition to the booth space investment fee incurred.

PREMIER EXHIBIT SPACE INVESTMENT: 20x20 $9,200 20x30 $13,300 20x40 $17,400 20x50 $21,500 30x40 $25,600 30x50 $31,750 40x40 $33,800 40x50 $42,000 50x50 $55,250

HOW TO RESERVE YOUR SPACE Online at www.beefusa.org Email the completed contract to: lliddicoat@beef.org

CANCELLATION & REFUND POLICY

Notice of cancellation must be given to NCBA in writing. Cancellation by an exhibitor of any portion of exhibit space reserved results in the following: Prior to October 1, 2016 exhibitors will receive a 50% refund. Cancel on October 1 or after, all money paid will be forfeited.

No refunds will be made after this date.

WHO SHOULD EXHIBIT?

The NCBA trade show attracts over 300 companies providing all types of products and services and the latest in technology to the cattle industry. Some of the products and services displayed at the NCBA Trade Show include: • Animal Health Products • Feed/Feed Additives & Accessories • Retail/Art/Furniture/Accessories • Animal Identification • Fencing Equipment & Accessories • Seed Products/Weed/Pest Control/ • Associations/Organizations/Government • Finance/Insurance/Real Estate Herbicide • Breeders/Ranches/Feedlots/Marketers • Hay Equipment & Accessories • Structures/Buildings • Computer/Software Packages • Herd Management/Chutes/Scales • Veterinary/breeding • Consulting Services • Information/Education • Genetics/DNA • Equipment/Trailers/Watering • Publications/Media/Broadcast Media • Processor/Packer

EXHIBITOR PROSPECTUS

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FaCTs AND FIGURES WHO ATTENDS JOB TITLE

50% - Ranch Owner/Manager 27.3% - Other 11.4% - Feedlot Owner/Manager 8.5% - Spouse/Family Member 2.3% - Ranch/Feedlot Employee 0.6% - Dairy/Veal Owner/Manager/Employee

INDUSTRY SEGMENT 40.2% - Commercial Cow-Calf 18.7% - Other 11.1% - Feedlot

GENDER

9.9% - Seedstock 7.3% Stocker/Backgrounder

30%

6.7% - Farmer/Feeder 3.3% - Vet/Consultant

0.8% - Dairy Operator

AGE 4

EXHIBITOR PROSPECTUS

70%

70% OVER 40

2.1% - Retail/Packer

30% UNDER 40

PLANNED PURCHASES

81%

Trade show attendees plan to purchase the following over the next two years: AI Equipment ATV/utility vehicle Chutes or scales Computer Computer software/technology Dewormer Electronic ID tags Feed or forage Feed supplements or additives Fencing supplies Financial or consulting services Genetics, tracking tools Hay baling equipment Health insurance Life insurance Livestock handling equipment Livestock insurance Livestock trailer Livestock watering tanks or system Mixers/Feeders Pest control Pickup truck Property insurance Satellite Dish Seed Steel farm building Swather / Mowing equipment Tractor Vaccines Western Apparel Wheel loader / Payloader

9% 13% 25% 4% 16% 23% 11% 18% 25% 24% 5% 12% 8% 2% 2% 24% 3% 8% 12% 8% 11% 12% 3% 1% 11% 6% 3% 9% 31% 20% 4%

of attendees come to see new products.

49%

of attendees plan to buy products or services exhibited at the show within the next 12 months

50%

of attendees come to evaluate and compare products for future purchase.

82%

of attendees play a role in their company’s purchasing decisions.

HERD SIZE:

• 86% of attendees are cow/calf operators.

• 40% own 250 or more head.

• 39% of NCBA members generate over $100,000 in income from cattle each year

ATTENDANCE BY YEAR/CITY: 7,947

9.5

Average number of hours spent at exhibits.

6,141

2012 NASHVILLE

2013 TAMPA

7,968 8,388

2014 NASHVILLE 2015 SAN ANTONIO EXHIBITOR PROSPECTUS

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SPoNsoRsHIP WHo OPPORTUNITIES EXHIBITS

Make the most out of your exhibiting experience at the 2017 NCBA Trade Show, take advantage of these exclusive opportunities to reach over 7,000 cattle industry attendees available only to NCBA Trade Show Exhibitors.

MARKETING OPPORTUNITIES

Access to pre-registration attendee list for pre-show marketing Access to registration attendee lists for follow-up promotions

SPONSORSHIP OPPORTUNITIES

Did you know that 89% of convention attendees said that the NCBA Trade Show is the most important show they attend all year? Get the most out of your investment and increase your exposure by becoming an event sponsor today!

To request information and receive a sponsorship brochure with 2017 opportunities, please contact: Jill DeLucero Beka Gill Nichole Bechtel jdelucero@beef.org bgill@beef.org nbechtel@beef.org 303-850-3321 303-850-3345 503-756-1538

DID YOU KNOW? • • •

95% 98% 89%

of Convention Attendees say they are more likely to purchase from companies that support NCBA

of convention attendees said the convention met or exceeded their expectations. of convention attendees said that the NCBA trade show is the most important show they attend each year

FUTURE DATES/LOCATIONS January 31-February 2, 2018 Phoenix, Arizona January 30-February 1, 2019 New Orleans, Louisiana February 5-7, 2020 San Antonio, Texas

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EXHIBITOR PROSPECTUS

PREVIOUS EXHIBITORS

# ------------------------------------------------44 Farms A --------------------------------------------------

ABS Global ADM Alliance Nutrition Ag 1 Source AgAmerica Lending AGCO Corporation Agri Labs AgriClear, Inc. Agricultural Engineering Associates Agri-King, Inc. Agri-Pro Enterprises AgVet Associates for Apex Valves Allflex USA, Inc. Alltech, Inc. AmeriAg, LLC American Akaushi Association American Angus Assn/Certified Angus Beef American Cattlemen Magazine American Galloway Breeders Assn.

American Hereford Assn/Certified Hereford Beef LLC American Quarter Horse Association American Shorthorn Association American Simmental Assoc.

American Wagyu Association American-International Charolais Association Animal Care Equipment & Services Animal Health International Animat, Inc. Arm & Hammer Animal Nutrition Artex Manufacturing Automatic Equipment Co.Mfg. Avery Weigh-Tronix

B -------------------------------------------------Barenbrug USA Bayer Animal Health BCF Technology Beef Improvement Federation Beef Magazine Beef Today Beefmaster Breeders United Beekeeping Insurance Big Bend Trailers Big Dog Solar Bimeda Bio S.I. Technology Bird Gard Guaranteed Bird Control Boehringer Ingelheim Vetmedica, Inc. Bowman Mfg. Inc. Braunvieh Assoc of America

C -------------------------------------------------Cal Poly State University Calf News Cargill/Vigortone CASE IH Catalina’s Originals Caterpillar, Inc. Cattle Stats, LLC CattleFax Cattlehedging.com Cattlesoft Inc./CattleMax Software CattleXpert Management Software, LLC Caviness Beef Packers Central Life Sciences Central States Testing

ITS Global

J---------------------------------------

O --------------------------------------

K --------------------------------------

D -------------------------------------Daniels Manufacturing DATAMARS Inc. Deer Valley Farm Denise Rich Art Dermac - Touch of Mink Diamond V Diane Keltner Sculpture Digi-Star LLC Dodge Manufacturing Co Double D Cattle Mats Double S Liquid Feed Services, Inc. Dow AgroSciences Drovers/CattleNetwork DTN/The Progressive Farmer DuPont Pioneer Durvet

Novus International NuTech Biosciences, Inc. Nutra Blend

Stone Manufacturing Stronghold Manufacturing, LLC Summit Livestock Facilities JMB North America Sun Pumps John Deere Superior Livestock Joplin Regional Stockyards, Inc. Oklahoma Cattlemen’s Association Supreme International Optima Scale Manufacturing, Inc. SweetPro Feeds Oregon Clover & Orchardgrass Commission Kansas Regenerative Medicine Center Oregon Ryegrass and Tall Fescue Kansas State University Commissions TAGSMYTH LLC Kawasaki Otto Trading, Inc. Tandem Products/Tenderfoot Div. Kent Nutrition Group Tarter Farm and Ranch Equipment Kentucky Cattlemen’s Assn/KY Dept of AG Oxford Cattle Company Te Pari Products Ltd. Kerndt Livestock Products TechMix, LLC Keystone Steel and Wire Parker McCrory Mfg Territorial Magazine KIFCO, Inc. Pearson Livestock Equipment Company Texas A&M University King Ranch Institute for Ranch Phibro Animal Health Corporation Texas Tech University Management Phileo Lesaffre Animal Care The Cattleman’s Resource, Inc. Kirby Mfg. Inc. PISA Agropecuaria The Hartford Livestock Department K-Line Irrigation North America Pneu-Dart, Inc. The National Hay Association Knipe Land Company Powder River The Nelson Paint Co. Krone North America Pride of the Farm The Oaks Farms, LLC Kuhn North America, Inc. Priefert Ranch Equipment The University of Tennessee Thomas Angus Ranch “I have been exhibiting at the National Cattlemen’s Top Third Ag Marketing Tru-Test Group Beef Association Convention for 11 years, as the lead Turnkey Computer Systems, LLC for my program. It is by far the BEST TRADE SHOW AND Twin Mountain Fence Co.

CIH - Commodity & Ingredient Hedging, LLC Cleanfix North America Ltd. C-Lock Inc. CME Group College of the Sequoias Colorado State University Commodity Specialists Company Connor Agriscience Control Solutions - Martins Cow Sense Software Cutco Cutlery

T --------------------------------------

P --------------------------------------

CONVENTION that we have the privilege of participating U --------------------------------------

E --------------------------------- in. The leadership and planning committees do an E.I. Medical Imaging

outstanding job!! The San Antonio event was one of the best. I continue to be very impressed with NCBA and will for sure be back next year!”

-- Heather Johnson, US Fish & Wildlife Services F --------------------------------Trade Show Exhibitor EasyFix Rubber Products North America Elanco Equipment Wholesalers, LLC Estrotect Exmark Manufacturing Farm Credit Feed-Lot Magazine Ferrell-Ross Filson Livestock Equipment Five Star Children’s Books FL Emmert Company Fort Supply Technologies LLC Furst-McNess Company

G -------------------------------------Gallagher/Miraco Gardiner Angus Ranch Genex Cooperative, Inc. Giant Rubber Water Tanks Gold Standard Labs Gravely, an Ariens Company Greeley Hat Works GrowSafe Systems

H -------------------------------------H J Baker Hall and Hall Hanson Silo Company Harsh International, Inc. Hay & Forage Grower Herdsman Brand High Plains Journal Hillco Technologies, Inc. Hi-Plains Systems, Inc Hoop Beef System, LLC Hose Solutions Inc.

I--------------------------------------IDEXX Laboratories, Inc. ImmuCell Corporation Immvac, Inc. Infinite Trading Inc. Inosol Co. LLC International Brangus Breeders Association Iowa Beef Systems ISL Animal Health

Kunafin “The Insectary”

L -------------------------------------La Belle Colostrum Laird Manufacturing Lallemand Animal Nutrition Legacy Land Auctions Life Products Lincoln Agribusiness Services Liquitube Marketing Intl Lonestar Livestock Equipment Co. Inc.

Pro Earth Animal Health Progressive Cattleman Protect the Harvest Purina Animal Nutrition LLC

-------------------------------------Q -------------------------------------- VValley Vet Supply Quality Liquid Feeds, Inc. Quantified Ag

R --------------------------------------

R&R Machine Works Rabo AgriFinance RAM Trucks Merck Animal Health Ramaekers Nutrition Merial, Ltd. Ranchmate Micro Technologies ReproScan Micronutrients RFD-TV Mid-America Feed Yard Rice Lake Weighing Systems Midcontinent Livestock Supplements (MLS) Ride TV / CarbonTV.com Mix 30-Agridyne Ridley Block Operations Moly Manufacturing, Inc. Ritchey Livestock ID Monty’s Plant & Soil Products Ritchie Industries Morton Buildings, Inc. Roper/Stetson Apparel & Footwear MultiMin USA, Inc. Roto-Mix, LLC Rubes Cartoons Nasco Nashville Convention & Visitors Corp Sand County Foundation National Assoc. of Farm Broadcasting Santa Gertrudis Breeders International National Grazing Lands Coalition Sapi, LLC National Purchasing Partners SarTec Corporation Nebraska Department of Agriculture SCCL (Saskatoon Colostrum) Neogen Corporation Scott Land Company, LLC NetPro - World Leaders in Cattle Shade Sidump’r Trailer Structures Silveus Insurance Group, Inc. New Generation Supplements Sioux Steel Company New Holland Agriculture Siremaster (Ultra-ICE) Newport Laboratories SmithCo Side-Dump Trailers Nexus Ag Marketing SSG Fusion Ltd. Norbrook, Inc. STgenetics Nova Microbial Technologies

M -------------------------------------

N --------------------------------------

U.S. Commodity Futures Trading Commission U.S. Fish & Wildlife Service U.S. Meat Export Federation U.S. Premium Beef Uncommon USA Flagpoles Univ of WY & Sustainable Rangelands Roundtable University of Arizona University of California - Davis University of Nebraska Lincoln Upsi-Daisy Cow Lifters USDA - NRCS USDA AMS/NASS USDA Farm Service Agency

Van Beek Natural Science Verdesian Life Sciences Vetericyn Vibration Technologies Viewtrak Technologies Inc. Vintage Sculpture Virginia Dept of Ag/Virginia Cattlemen’s Assn VitaFerm Sure Champ Vitalix, Inc.

W ------------------------------------Watson Float Valves West Point Design Westway Feed Products Wilson Trailer Company Working Ranch Magazine Wulf Cattle WW Livestock Systems

S -------------------------------------- XXL-------------------------------------Catlin Y --------------------------------------

To view a complete list of current exhibitors visit www.beefusa.org

Yamaha Yellowstone Boys & Girls Ranch Y-Tex Corporation

Z -------------------------------------Zinpro Performance Minerals Zoetis

EXHIBITOR PROSPECTUS

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WWW.BEEFUSA.ORG

#BEEFMEET

Lorie Liddicoat 9110 E Nichols Ave, Suite 300 Centennial, CO 80112 P: 303-850-3330 lliddicoat@beef.org