2016 San Diego Exhibitor Prospectus

EXHIBITOR PROSPECTUS 2016 NCBA Trade Show

SET SAIL SAN DIEGO 201 CA , o 6N g CBA Die n a Trade S Show | January 27-29 |

GENERAL INFORMATION The 2016 NCBA Trade Show will be held in conjunction with the Cattle Industry Convention, January 27-29, at the San Diego Convention Center in San Diego, California.

PURPOSE OF THE CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOW To provide an opportunity for the beef industry & NCBA members to set policy, provide educational and informational sessions, while hosting the largest industry trade show, social events and networking.

The NCBA Trade Show is the leading, most prestigious show the cattle industry. If you are in this business, then this is one show you can’t afford to miss.

Each year over 7,000 cattlemen gather together for this important event. The annual event is the largest cattle industry event in the country and this year’s Convention and Trade Show offer more education, entertainment and excitement than ever.

Reserve your booth today!

NCBA Trade Show Dates: January 27-29, 2016 San Diego Convention Center 111 West Harbor Drive, San Diego, CA 92101 (619) 525-5000 SHOW HOURS: Wednesday, January 27......................................................................................................... 4:00pm-8:00pm | Welcome Reception Thursday, January 28................................................................................................................................9:00am-6:00pm | Show Open Friday, January 29...................................................................................................................................... 9:00am-5:00pm | Show Open MOVE IN: Sunday, January 24 .................................................................................. 1:00pm-5:00pm | Oversized Equipment/Trailers ONLY Monday, January 25 ............................................................................... 8:00am-12:00pm | Oversized Equipment/Trailers ONLY

1:00pm-7:00pm | General Exhibitor move-in (including squeeze chutes) Tuesday, January 26 .....................................................................................................8:00am-7:00pm | General Exhibitor Move in Wednesday, January 27 .........................................................................................................8:00am-2:00pm | Last Minute Move-in MOVE OUT: Friday, January 29 5:00pm-10:00pm Saturday, January 30 8:00pm-12:00pm IMPORTANT DATES TO REMEMBER: September 1, 2015........................................................................................................................................... Booth Space Payments Due

Booth contracts received after the September 1st deadline must be accompanied with full payment.

Booth space will be sold until sold out.

September 21, 2015 ..................................................................................................................Exhibitor Housing & Registration Open November 1, 2015 ...........................................................................................................Beef Resource Guide Company Listings Due January 4, 2016 ..............................................................................................................Exhibitor Housing & Pre-Registration Closes

EXHIBITOR PROSPECTUS 2

GENERAL INFORMATION EXHIBIT BOOTH CONSTRUCTION Exhibit booths are constructed of pipe and drape and are not equipped with tables or chairs.

Hard wall exhibit booths and furnishings can be rented at your expense from the official service contractor. Booth carpet is NOT included in your rental fee. Floor covering in your booth space is required. Carpeting can be ordered from Freeman Decorating.

YOUR BOOTH SPACE INCLUDES: • 4 complimentary registrations per 10’x10’ space • Discounted meal function tickets • 7”x44” identification booth sign with company name and booth number • 8’ back drape with 3’ draped side rails • Aisle carpet (Please note your space does NOT include booth carpeting) • General Security

One booth (10’x10’) $18 per square foot or $1,800 per 10x10 space.

Corner booth locations are an additional $200 (corner fees added after discounts have been applied.)

Premium Space

ADDITIONAL BENEFITS YOU WILL RECEIVE: • FREE 50-word product/service description and logo in the Beef Resource Guide, the official Cattle Industry Convention & NCBA Trade Show program • FREE 50-word product/service description and hyperlink on beefusa.org • Sponsorship Opportunities • Exclusive opportunities for access to attendee list HOW TO RESERVE YOUR SPACE: • Online at www.beefusa.org • Email the completed contract to nationalcattlemen@beef.org • Fax the completed contract to 720-259-1409 • Or call 303-850-3330

Exhibit Space Rates

CHECKS SHOULD BE MADE PAYABLE TO: NCBA 9110 E. Nichols Ave. Suite 300 Centennial, CO 80112 Phone 303-694-0305 Fax: 720-259-1409 nationalcattlemen@beef.org

Exhibitors creating premier exhibit space (island) locations will pay a premium percentage in addition to the booth space investment fee incurred.

Premier Exhibit Space Investment

20x20 $8,200

20x30 $11,900

20x40 $15,600

20x50 $19,300

30x30 $17,450

30x40 $23,000

40x40 $30,400

40x50 $37,800

50x50 $47,050

PAYMENT DEADLINES: Full booth rental amount is due September 1, 2015.

Booth space reservations and contracts will be accepted after the September 1 deadline on a space available basis; however, a full payment must accompany the contract.

CANCELLATION & REFUND POLICY Notice of cancellation must be given to NCBA in writing. Cancellation by an exhibitor of any portion of exhibit space reserved results in the following: Prior to October 1, 2015 exhibitors will receive a 50% refund. Cancellation received on October 1 or after will result in all money paid being forfeited. No refunds will be made after this date.

WHO SHOULD EXHIBIT The NCBA trade show attracts over 300 companies providing all types of products and services and the latest in technology to the cattle industry. Some of the products and services displayed at the NCBA Trade Show include: • • • • • • • •

Animal Health Products Animal Identification Associations/Organizations/Government Breeders/Ranches/Feedlots/Marketers Computer/Software Packages Consulting Services Equipment/Trailers/Watering Feed/Feed Additives & Accessories

3 EXHIBITOR PROSPECTUS

• • • • • • • • • • • •

Fencing Equipment & Accessories Finance/Insurance/Real Estate Hay Equipment & Accessories Herd Management/Chutes/Scales Information/Education Publications/Media/Broadcast Media Retail/Art/Furniture/Accessories Seed Products/Weed/Pest Control/Herbicide Structures/Buildings Veterinary/Breeding Genetics/DNA Processor/Packer

WHO ATTENDS 43% - Commercial Cow/Calf

Segment

20% - Other 10% - Seedstock Purebred

HERD SIZE:

9% - Feedlot

On average, attendees own

356 head of cattle.

7% - Stocker/Backgrounder

49% own 500 or more head.

5% - Farmer/Feeder

34%

of members generate

2% - Vet-Consultant

over $100,000 in income

2% - Dairy Operator

from cattle each year.

2% - Retail/Packer

Job Title

51% - Ranch Owner/Manager 27% - Other 10% - Spouse/Family Member 9% - Feedlot Owner/Manager 1% - Dairy/Veal Owner/Manager 1% - Ranch/Feedlot Employee

32%

1% - Dairy/Veal Employee 2% - Under 25 12% - 25-35

68%

Age

17% - 36-45 26% - 46-55 27% - 56-65 15% - 66-75 1% - 76 & Over EXHIBITOR PROSPECTUS 4

SPONSORSHIP PLANNED PURCHASES

Trade Show Attendees plan to pruchase the following over the next two years: AI Equipment 15% ATV 16% Chutes or scales 22% Computer 25% Computer software/technology 29% Electronic ID tags 31% Feed or forage 65% Feed supplements or additives 61% Fencing supplies 63% Financial or consulting services 14% Genetics, tracking tools 13% Hay baling equipment 16% Health insurance 21% Life insurance 13% Livestock handling equipment 37% Livestock insurance 11% Livestock trailer 11% Livestock watering tanks or system 32% Pest control 25% Pickup truck 24% Property insurance 20% Satellite Dish 4% Seed 42% Steel farm building 10% Swather / Mowing equipment 4% Tractor 15% Wheel loader / Payloader 6%

EXCLUSIVE MARKETING & SPONSORSHIP OPPORTUNITIES Make the most out of your exhibiting experience at the 2016 NCBA Trade Show, take advantage of these exclusive opportunities to reach over 7,000 cattle industry attendees available only to NCBA Trade Show Exhibitors.

MARKETING OPPORTUNITIES • Access to pre-registration attendee list for pre-show marketing • Access to registration attendee lists for follow-up promotions SPONSORSHIP OPPORTUNITIES Did you know that 89% of Convention attendees said that the NCBA Trade Show is the most important show they attend all year? Get the most out of your investment and increase your exposure by becoming an event sponsor today!

To request information and receive a sponsorship brochure with 2016 opportunities, please contact: Jill DeLucero Samantha Murnin jdelucero@beef.org smurnin@beef.org 303-850-3321 303-850-3302

What they are saying about the NCBA TRADE SHOW

“I wanted to thank the NCBA for allowing us to be a part of this year’s Trade Show.

We had a successful show and an excellent time in Nashville. This was our first trip to a NCBA Convention and it knocked our socks off, already counting down the days till next year in San Antonio! The amount of hard work and preparation put into the entire event was obvious and very well done. Thank you again for the opportunity to participate.”

Justin Siler, Royal-Grow Liquid Fertilizers 2014 NCBA Trade Show Exhibitor

“As an exhibitor, this is the best show we attend all year. It’s one show where we know we will get good booth traffic, great new leads and get to meet with existing customers.”

2014 NCBA Trade Show Exhibitor “I love the Trade Show. It helps me stay current on all the new products and devices needed in the cattle business.”

Anne Wirtz, NCBA Member “I went to the Trade Show and I was very impressed with everyone and everything. I have attended many other trade shows with my other business and this ranked among the best.”

Jimmy Sligh, NCBA Member

5 EXHIBITOR PROSPECTUS

WHO EXHIBITS DID YOU KNOW?

57% of NCBA members say they are more likely to purchase from companies that support NCBA 98% of Convention attendees said the Convention met or exceeded their expectations.

89% of Convention attendees said that the NCBA Trade Show is the most important show they attend each year

WHY EXHIBIT AT THE NCBA TRADE SHOW? •

•

• • • • • •

Producers are looking for solutions to their problems and to shop vendors for the purchasing needs.

It’s one of the most cost effective ways of doing business! By exhibiting you can secure qualified leads at a fraction of the cost of a sales call.

Launch a new product or service.

Support the industry and the organization.

Promote your brand image and increase your company’s visibility.

Visit with current customers.

Survey the market and evaluate your competition.

Expand your sales into new markets

ATTENDANCE

BY YEAR & CITY

2012 Nashville — 7,947 2013 Tampa — 6,141 2014 Nashville — 7,968

PREVIOUS EXHIBITORS Control # Boehringer Ingelheim 44 Farms

A

ABS Global AC Nutrition/Bluebonnet Feeds ADM Alliance Nutrition Ag 1 Source AgAmerica Lending Agri Labs AgriBuckle Agricultural Engineering Associates Agri-King, Inc. Agri-Pro Enterprises AgVet Associates for Apex Valves Alabama Cattlemen’s Assc.

Allflex USA, Inc. Allied Genetic Resources Alligare, LLC Alltech, Inc. AmeriAg, LLC American Akaushi Association American Angus Assn/Certified Angus Beef American Brahman Breeders Association American Bucking Bull, Inc. American Cattlemen Magazine American Chianina Association American Galloway Breeders Assn.

American Gelbvieh Association American Hereford Assn/ Certified Hereford Beef LLC American Quarter Horse Assc.

American Shorthorn Assc.

American Simmental Assoc.

American Wagyu Association American-International Charolais Association Animal Health International Animat, Inc. Ann’s Turquoise API - AG Product Innovations Ariens Company Arkansas Agriculture Dept.

Arkansas Cattlemen’s Assc.

Arrow Farmquip Artex Manufacturing Avery Weigh-Tronix

B

Barenbrug USA Bayer Animal Health BCF Technology Beef Magazine Beef Today Beefmaster Breeders United Big Bend Trailers Bimeda Bird Gard Guaranteed Bird

e-Motion Therapy Massage Recliners Estrotect EZ Hang Chairs

Vetmedica, Inc. Bowman Mfg. Inc. Braunvieh Assoc of America Brehm Farms

F

C

Cargill/Vigortone CASE IH Catalina’s Originals Caterpillar, Inc. Catlin Insurance Company, Inc. Cattle Gator Cattle Raisers Insurance Cattle Stats, LLC CattleFax Cattlehedging.com Cattlesoft Inc./CattleMax Software CattleXpert Management Software, LLC Caviness Beef Packers Central Life Sciences Central States Testing Chisholm Graphics CIH - Commodity & Ingredient Hedging, LLC CJ Brown Studios CME Group Colorado State University Comfort Slat Mat Commodity Specialists Company Connor Marketing Cotran Corporation Cow Sense Software Coyote Hills Ranch Creative Awards Cutco Cutlery

D

D&K Environmental, Inc. Daniels Manufacturing Deer Valley Farm Diamond V Digi-Star LLC Dodge Manufacturing Co Double S Liquid Feed Services, Inc. Dow AgroSciences Drovers/CattleNetwork DTN/The Progressive Farmer DuPont Land Management and DuPont Pioneer Durvet

E

E.I. Medical Imaging Easy Way Cattle Care EasyFix Rubber Products North America Elanco

Fairlie Seed Company Farm Credit Farmers National Company Feed-Lot Magazine Ferrell-Ross Filson Livestock Equipment FL Emmert Company Flagpoles by Uncommon USA For-Most, Inc. Furst-McNess Company FutureCow

G

Gallagher/Miraco Gardiner Angus Ranch Genex Cooperative, Inc. Genova Labs Giant Rubber Water Tanks Gold Standard Labs GrainBridge Greeley Hat Works Grow Safe Systems

H

H J Baker Hall and Hall Hanson Silo Company Harsh International, Inc. HeartBrand Beef, Inc. Helena Chemical Co. Herdsman Brand High Plains Journal Hillco Technologies, Inc. Hi-Plains Systems, Inc Hoop Beef System, LLC Huvepharma

I

IDEXX Laboratories, Inc. Immvac, Inc. Inosol Co. LLC International Brangus Breeders Association ISL Animal Health ITS Global

J

John Deere Johnston Seed Company Joplin Regional Stockyards, Inc.

K

Kansas State University Kent Feeds Kentucky Cattlemen’s Assn/KY Dept of AG Kerndt Livestock Products

EXHIBITOR PROSPECTUS 6

WHO EXHIBITS King Ranch Institute for Ranch Management King Techina Kirby Mfg. Inc. K-Line Irrigation North America Knipe Land Company Krone North America Kuhn North America, Inc. Kunafin “The Insectary”

North American Limousin Foundation North West Rubber/Red Barn Nova Microbial Technologies Novus International NuTech Biosciences, Inc.

O

Oklahoma Cattlemen’s Assc.

Oklahoma Steel and Wire Oregon Clover & Orchardgrass Commission Oregon Ryegrass and Tall Fescue Commissions Otto Trading, Inc.

L

La Belle Colostrum Laird Manufacturing Lallemand Animal Nutrition Lawrence Family Limousin Life Products LIFELINE (APC, Inc.) Lifetime Feed Bunks Liquitube Marketing Intl

P

Parker McCrory Mfg Pearson Livestock Equipment Company Plain Jan’s Pneu-Dart, Inc. Polaris Industries Powder River Pride of the Farm Priefert Ranch Equipment Prince Agri Products, Inc. Progressive Cattleman Protect the Harvest Purina Animal Nutrition LLC

M

M.H. Eby, Inc. Max-Strum Merck Animal Health Merial, Ltd. Merritt Equipment Micro Micronutrients Mid-America Feed Yard Midcontinent Livestock Supplements (MLS) Mix 30-Agridyne Mixer Center Moly Manufacturing, Inc. Monty’s Plant & Soil Products Morton Buildings, Inc. MultiMin USA, Inc.

Q

QualiTech, Inc. Quality Liquid Feeds, Inc.

R

R&R Machine Works Rabo AgriFinance Ragland Mills, Inc. RAM Trucks Ramaekers Nutrition Ranch House Designs, Inc. Ranchmate Red Angus Assoc. of America ReproScan Rice Lake Weighing Systems Ridley Block Operations Ritchey Livestock ID Ritchie Industries Roper/Stetson Apparel & Footwear Roto-Mix, LLC Rubes Cartoons Ruff Tuff Ranch Toys

N

Nasco NASS National Assoc. of Farm Broadcasting National Cattledog Association National FFA Organization National Grazing Lands Coalition National Purchasing Partners Nebraska Department of Ag Neogen Corporation New Generation Feeds New Holland Agriculture Newport Laboratories Nexus Ag Marketing Norbrook, Inc.

S

Santa Gertrudis Breeders International SarTec Corporation Scott Land Company, LLC Sexing Technologies Sidump’r Trailer SiloStop Silveus Insurance Group, Inc. Sioux Steel Company Smith Co. Side Dump Trailers Sotelo Art Studio StaTite50 Stay Tuff Fence Stockman’s Supply, LLC Stone Manufacturing Stor-Loc Stronghold by Mills Summit Livestock Facilities Superior Livestock Supreme International SweetPro Feeds

T

Tarter Farm and Ranch Equipment Te Pari Products Ltd. TechMix, LLC Territorial Magazine Texas A&M University Texas Grazing Lands Conservation Initiative (GLCI) Texas Tech University Texas Vet Lab, Inc. The Cattle Range The Cattlemen’s Resource Inc. The Chaney Twins’ Ag Books The Happy Toymaker The Hartford Livestock Dept.

The Nelson Paint Co. The Oaks Farms, LLC The Saskatoon Colostrum Company The University of Tennessee T-L Irrigation Co. Top Third Ag Marketing Trust Financial Capital Partners Tru-Test Group Turnkey Computer Systems, LLC Twin Mountain Fence Co.

U

U.S. Commodity Futures Trading Commission

U.S. Fish & Wildlife Service U.S. Meat Export Federation U.S. Premium Beef United Braford Breeders Univ of WY & Sustainable Rangelands Roundtable University of Arizona University of Nebraska Lincoln USDA AMS/NASS USDA Natural Resources Conservation Service (NRCS)

V

V8 Ranch Van Beek Natural Science Verdesian Life Sciences Vern Friesen Gallery Vi-COR Viewtrak Technologies Inc. Virginia Dept of Ag/Virginia Cattlemen’s Assn VitaFerm Sure Champ Vitalix, Inc.

W

Watson Float Valves West Point Design Western States Water Solutions Westway Feed Products Wild Wire West Wilson Trailer Company Working Ranch Magazine Wulf Cattle WW Livestock Systems

X

Xcira, Inc. - Online RingMan/ RingLots

Y

Yamaha Y-Tex Corporation

Z

Z Tags North America, L.P. Zinpro Performance Minerals Zoetis

TO VIEW A COMPLETE LIST OF CURRENT EXHIBITORS, VISIT WWW.BEEFUSA.ORG

FUTURE DATES & LOCATIONS February 1-3, 2017 Nashville, Tennessee

7 EXHIBITOR PROSPECTUS

January 31-February 2, 2018 Phoenix, Arizona

January 30-February 1, 2019 New Orleans, Louisiana

Set Sail for San Diego!

CATTLE INDUSTRY CONVENTION NCBA TRADE SHOW JANUARY 27-29, 2016

&

National Cattlemen’s Beef Association

SHOW MANAGEMENT:

Lorie Liddicoat National Cattlemen’s Beef Association 9110 E. Nichols Ave Suite 300 Centennial, CO 80112 Phone: 303-850-3330 FAX: 303-770-7109 lliddicoat@beef.org www.beefusa.org

National Cattlemen’s Beef Association

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