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Benefit Auction Summit Know Before You Go Digital Guide

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BENEFIT AUCTION

SUMMIT THE PREMIER EVENT FOR BENEFIT AUCTION PROFESSIONALS

NAPA VALLEY CALIFORNIA

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WELCOME

WE'RE GLAD YOU'RE HERE

On behalf of the National Auction Association, welcome to the 2026 Benefit Auction Summit! We are so excited you are here and grateful you chose to spend these few days with us. There is something special about this group. Benefit auction professionals bring together an incredible mix of creativity, energy, generosity and, of course, a healthy dose of fun. You help organizations across the country raise money for causes that matter, and the work you do has a real impact on communities every day.

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Welcome | What's Inside

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Getting to Napa

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Get to Know Napa Valley

Over the next few days, I hope you take full advantage of everything the Summit has to offer. Learn something that makes your next event even better. Share an idea that has worked for you. Ask questions. Meet someone new. Reconnect with an old friend. And since we're in wine country, enjoy some fabulous wine along the way!

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Our Host Hotel

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Summit Agenda

One of the greatest benefits of NAA is the community you find here. Your NAA family understands your business, your challenges and your opportunities in a way few others can. Whether this is your first NAA event or one of many, you belong here. Make the most of these few days together. Ask questions, share ideas, learn from one another and build relationships that last well beyond the Summit. Thank you for being here, for investing in yourself and your profession, and for being part of NAA. Cheers to a wonderful Summit! Allison Mazzei CEO National Auction Association

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WHAT'S INSIDE

10 Summit Experience 12 Sponsor Showcase


GETTING TO NAPA

Your Road to Wine Country

Napa Valley may feel worlds away, but getting there is part of the adventure. Three major airports put Wine Country within driving distance of the Napa Valley Marriott Hotel & Spa. This hotel does not provide shuttle service. The closest airport near Napa Valley Marriott Hotel & Spa is Oakland International Airport (OAK). No matter which route you choose, plan ahead for your final leg into Napa.

Oakland International Airport Distance From Property: 54.2 Miles San Francisco International Airport Distance From Property: 61.2 Miles Sacramento International Airport Distance From Property: 66.7 Miles

ONCE YOU'RE HERE RIDESHARE

Uber and Lyft operate throughout Napa Valley, but availability can vary depending on location and time of day.

RENTAL CAR

If you’re extending your stay or planning to explore beyond Napa, a rental car may give you more flexibility throughout the valley.

DESIGNATED DRIVER, ALWAYS

Planning to visit wineries? Leave the driving to someone else. Book a driver or tour, or use rideshare when available. 3


GET TO KNOW

NAPA VALLEY There’s a reason Napa Valley has earned a place among the world’s most celebrated destinations. Just 50 miles northeast of San Francisco, this corner of Northern California pairs world-renowned wine with incredible food, beautiful landscapes, outdoor adventure, arts and culture, and a distinctly laid-back Wine Country atmosphere.

The Benefit Auction Summit arrives just as harvest season begins, when vineyards and wineries across the valley spring into action. From August through October, grapes are picked at peak ripeness and make their way from vineyard to crush pad, beginning the process behind Napa Valley’s next vintage. It’s one of the busiest and most exciting times of year to experience the region.

Come for Benefit Auction Summit.

Make time for Napa. 4

HARVEST SEASON IS HERE August marks the beginning of “crush,” with sparkling and white wine grapes generally among the first varieties harvested.


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DISTINCT TOWNS Napa, Yountville, St. Helena, Calistoga and American Canyon each offer their own Wine Country personality

400+

82°/55°

Wineries open for tastings throughout Napa Valley

Average summer high and low Layers are your friend

MORE THAN WINE TAKE TO THE SKY

EXPLORE DOWNTOWN

ENJOY THE SCENERY

EAT WELL

See Wine Country from above on a hot-air balloon ride.

Restaurants, tasting rooms, shopping, art and nightlife make downtown worth exploring before or after the Summit.

With mountains on the horizon and valleys stretching for miles, be sure to soak up the beautiful scenery.

From casual local favorites to celebrated fine dining, Napa Valley’s culinary scene is a destination all its own.

A NAPA INSIDER TIP

BASum falls during one of Napa Valley’s most popular times of year. If there’s a winery, restaurant or experience on your must-do list, make your reservation before you arrive. Ready to make plans? Scan the QR or head to visitnapavalley.com to start planning your Napa Valley experience. 5


WELCOME TO

NAPA VALLEY MARRIOTT HOTEL & SPA

Settle into Wine Country at the Napa Valley Marriott Hotel & Spa, your home base for the Benefit Auction Summit. Surrounded by lush gardens and relaxed outdoor spaces, the hotel brings the Napa Valley experience right to your doorstep, with dining, a fullservice spa, an outdoor pool, fire pits and direct access to the Napa Valley Vine Trail. When the day’s sessions are done, there’s plenty of room to slow down, catch up with fellow attendees or head out to explore. Downtown Napa is just minutes away, with Yountville, St. Helena and the rest of Wine Country within easy reach.

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NAPA VALLEY MARRIOTT HOTEL & SPA 3425 Solano Avenue Napa, CA 94558 CHECK-IN 4 PM CHECK-OUT 11 AM PARKING On-site self-parking available ON PROPERTY Dining • Spa • Outdoor Pool • Fitness Center Fire Pits • Vine Trail Access ADDITIONAL CONVENIENCES Complimentary Coffee & Tea • Convenience Store On-Site Laundry • Wake-Up Calls • Daily Housekeeping Mobile Key • Guest Room Entertainment VENUE HIGHLIGHTS Daily Morning Yoga Class • 1-Hour Complimentary Bike Rental Daily S'mores Kits • Nightly Local Vintner Pours

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AGENDA

August 30 - September 1 AUGUST 30

AUGUST 31 CONT.

2:00 PM - 4:00 PM A Journey Into Deductive Tasting led by Master Sommelier Thomas M. Price Brought to you by Pacific Auction Company

12:30 PM - 1:45 PM Lunch Pool Patio

Physical tickets will be distributed individually and are required for entry. Invitations are not transferable for this sold out event.

5:00 PM - 6:30 PM Welcome Reception Brought to you by momoGood All attendees are welcome to join us for wine and beer at the pool patio.

AUGUST 31 8:00 AM - 9:00 AM Coffee & Conversations | Welcome Grand Ballroom 9:00 AM - 10:30 AM Own Your Magic: Expanding Your Value Beyond the Auction Block with Tom Pesce 10:30 AM - 10:45 AM Energy Break! 10:45 AM - 11:45 AM Actionable Artificial Intelligence with Katherine Hecht 11:45 AM - 12:30 PM Winning Strategies from Top Industry Leaders Panel Moderated by Nelson Jay and Kandice Luisi with Panelists Jose de Alba, Pacific Auction Company; Jazmin Peach, MomoGood; Siri Lippy, Auction Packages; Chris Jennings, Charity Booster; and Leya Simmons, BetterUnite 8

1:45 PM - 3:15 PM Building Better Benefit Auctions Through Strategy, Data, and Partnerships with Greg Quiroga & Beth Sandefur | Joined by Michael Irvine & Suzanne Phifer Pavitt 3:15 PM - 3:30 PM Energy Break! 3:30 PM - 4:15 PM The Kathy Kingston Benefit Auction Education Fund Special Appeal Presented by Scott Robertson, CAI, BAS, Cathy MacPherson, and Misty Marquam, BAS with support from BetterUnite 4:15 PM - 4:30 PM Day 1 Closing 4:30 PM All Attendee Group Photo 7:00 PM - 9:30 PM Vino Under The Stars Hosted by Winspire Complimentary for all attendees to attend an evening of fine wines and cuisine. Transportation to The Setting Inn from our host hotel is generously provided by Winspire. Meet in the lobby of the host hotel for pickup.


SEPTEMBER 1 8:00 AM - 8:45 AM Coffee & Conversations | Welcome Grand Ballroom 8:45 AM - 10:15 AM Finding the Story with Anthony Veneziale

FULL SCHEDULE AND DESCRIPTIONS View the Benefit Auction Summit schedule online to learn more about each session by clicking or scanning below.

10:15 AM - 10:30 AM Energy Break! 10:30 AM - 11:30 AM Exploring the Sales Process Panel Moderated by Lucas Hunt, BAS with Panelists Mekenzie Pettitt, BAS, Amber Stumph, and Trisha Brauer, CAI, BAS 11:30 AM - 1:00 PM Lunch South Yard 1:00 PM - 2:00 PM Auctioneer ROIs with Glen Fladeboe 2:00 PM - 2:15 PM Energy Break! 2:15 PM - 3:15 PM Partnering with Fundraising Event Consultants Panel Moderated by Trisha Brauer, CAI, BAS with Panelists Sam Swaim, Beth Sandefur, Kandice Luisi, BAS, and Mike Esposito

COME READY TO LEARN! Please arrive with your laptop fully charged, as we will not have access to power outlets in the meeting space. Wi-Fi will also not be provided, so please plan to use your phone or personal hotspot if you need to connect to the internet during the summit.

3:15 PM - 3:30 PM Closing Comments | Adjourn

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Your Summit Experience Our partners are bringing energy, fun, and exclusive opportunities to the Benefit Auction Summit. Be sure to stop by all of our sponsors' booths and participate in these activations.

WIN BIG WITH OUR PARTNER DRAWINGS Our sponsors are bringing even more excitement to Napa! Throughout the Benefit Auction Summit, attendees will have opportunities to win a variety of packages and experiences generously provided by our partners. Stay tuned on site for details on available giveaways, eligibility, and how to enter for your chance to win. With generous support from Charity Getaways, Pacific Auction Company, and Sojourn Travel, you may leave with more than the valuable networking, education, and memories from the summit.

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WIN A TRIP TO GATLINBURG

TWO INCREDIBLE GIVEAWAYS

Stop by the momoGood booth at the Welcome Party and drop your card for a chance to win a 3-night stay for two in Gatlinburg, Tennessee, the gateway to the Great Smoky Mountains, complete with trail access and concierge booking assistance.

Charity Booster is excited to be giving away two incredible travel certificates: One certificate for 2 guests at Vidanta Grand Mayan One certificate for 2 guests at Vidanta Grand Luxxe To learn how to enter the drawing, stop by the Charity Booster table at the summit and get the details.


BID. WIN. GIVE BACK.

TRAVEL IN STYLE

Pacific Auction Company is hosting Silent Auctions on Monday and Tuesday, with new items to bid on each day. Proceeds will benefit the Kathy Kingston Benefit Auction Education Fund, supporting continued education for benefit auction professionals.

Your next adventure just got a personalized upgrade. Stop by the Auction Packages booth to pick up a complimentary monogrammed leather luggage tag to take along wherever your travels lead.

Keep an eye out for the stars! Successfully bid on a starred item and complete your purchase to be entered for a chance to win a five-night mountaintop getaway in Anderson Valley Wine Country.

A LITTLE SOMETHING FOR YOU Benefit auction professionals, this one’s for you! Stop by the BetterUnite booth, meet the team, and pick up a complimentary gift box created just for you.

TAKE NOTE Your next great idea deserves a place to land. Visit GoCharity's booth to pick up a custom padfolio, created especially for Benefit Auction Summit attendees.

DAILY SURPRISES AWAIT You’ll want to make this booth a daily stop. Imprint Items has a new surprise giveaway waiting for attendees each day of the Summit.

PLAY A GAME. WIN A BOTTLE. Play a Hook & Ring Toss game at the Life Event Staffing booth for a chance to win a bottle of wine! How it works Two attendees will play simultaneously. Whoever makes the first hook out of five tries will have their name entered into a drawing for the bottle of wine. Winner will be announced on September 1 at the first morning Energy Break.

SUGARWISH DRAWING

KEEP IT COOL

Spread a little sweetness in Napa!

Sip in style! Stop by Greater Giving to pick up a branded wine tumbler, perfect for keeping your favorite drink chilled long after the summit.

Stop by the Auctria booth and drop your business card for a chance to win a Sugarwish.

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SPONSOR SHOWCASE

Thank You to Our Partners

The Benefit Auction Summit is made possible through the generous support of our sponsors and partners. Their investment helps bring our community together to learn, connect, share ideas, and continue moving the benefit auction profession forward. Over the next few pages, get to know the companies supporting this year’s Summit and explore the products, services, and experiences they offer to benefit auction professionals. See something that catches your eye? Each ad is clickable, so you can connect directly with our sponsors and learn more about what they have to offer. To our sponsors, thank you for investing in Benefit Auction Summit and the professionals who make this community so special.

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The National Auction Foundation uses BetterUnite. You should too. KEEP HERE

Built for the nonprofits that can't afford to get fundraising wrong. One platform for event registration, ticketing, live and silent auctions, mobile bidding, table & team management and donation processing.

As trusted by

+ thousdands more

See why the biggest names

in nonprofit fundraising run on BetterUnite.

Get a free demo at betterunite.com 13


PROUD PLATINUM SPONSOR

WE SEE THE REWARDING WE THANK YOU

&

HARD WORK YOU DO WE CELEBRATE YOU

Charity auctioneers are the heartbeat of every successful fundraising event. You inspire, you lead, and you turn moments into life-changing impact for the causes that matter most.

YOU MAKE A DIFFERENCE

DONATED PACKAGE OPPORTUNITIES

Doing Good For A Living 14

www.charitybooster.com

Fundraising Simplified.™


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AUCTRIA Stronger Auctions. Bigger Impact. Premium Experiences. Luxury Items. Personalized Service. Purpose-Driven Partnerships. At Go Charity, we help nonprofits elevate their events with top-of-the-line packages, unique items, and exceptional service.

FEATURE-RICH AND AFFORDABLE SOFTWARE FOR AUCTIONEERS Bid sheets | Mobile bidding | Texting | Display pages with QR | Quick bid entry | Paddle Raise | Payment links | Batch checkout | and

Explorer $10,000 total income per year

Emerald Let’s Connect. Learn more about our partnerships and

giving-back initiatives.

$50,000 total income per year

Diamond gocharity.com partnerships@gocharity.com

Unlimited income tracking per year

FREE $375 per year $750 per year

Happy to help! email us: connect@auctria.com

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PACIFIC AUCTION CO MPANY EST. 2003

NORTHERN CALIFORNIA'S LEADING CHARITY AUCTION PARTNER 20+ years of experience helping hundreds of organizations raise millions

6,000+

ITEMS IN INVENTORY AVAILABLE FOR CONSIGNMENT VACATIONS ART SPORTS MEMORABILIA WINE HOME DECOR

+MORE Full silent, live, and fund-a-need auction support across Northern California - plus online auctions nationwide. Earn commission for every contracted and executed event referral you make.

Start a partnership that makes a difference for you, and the charities you support.

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Jose@pacauctions.org www.pacificauctioncompany.com 18


Consignment Travel That Works Raise More. Worry Less

Beth Upp beth@mitchstuart.com 949-276-9902

Sheryl Kwait skwait@mitchstuart.com 949-276-9903

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