MORE LOCAL BUSINESSES LEND SUPPORT THROUGH NAMING RIGHTS

Pacts

Less than two years since the launch of its facility naming rights sponsorship program, the School District of New Berlin continues to add strong community partners to its “team”. In the fall, Horicon Bank agreed to a 5-year, $8,000 agreement for naming rights of the Horicon Bank Vikings Ticket Booth at the West outdoor athletics complex. And starting this spring, the Eisenhower soccer field, home of both the 2022 girls and boys WIAA Division 3 state championship teams, will be named C&M Fencing Soccer Field after the New Berlin-based company agreed to a 5-year, $25,000 pact with the district.

“Horicon Bank is committed to improving the communities we serve,” New Berlin branch manager Christine Hintze said. “We’re glad to partner with the district, and to give back to a community that has welcomed us with open arms.”

“We have always been committed to supporting Eisenhower, and the timing was right to take the next step,” C&M Fencing owner Chris Micale said. “We’re proud to have our company name on the field that is home to not one, but two, state championship teams.”

Horicon Bank and C&M Fencing join a lineup that already included Drexel Building Supply (West’s fieldhouse), Aspen Orthopedic Specialists and Orthopaedic Hospital of Wisconsin (West’s baseball and soccer complex); Optimum Crush (West’s softball field), and Waukesha State Bank (Eisenhower’s indoor concession stand).

$300,000

The district has now secured approximately $300,000 in financial commitments through its naming rights program.

Funds from naming rights agreements benefit the district’s general fund and are currently earmarked for future athletic and activity facility and program upgrades.

“We didn’t quite know what to expect when we began these efforts and looked at naming rights as a source of revenue,” SDNB Superintendent Joe Garza said. “Drexel really got things rolling for us last fall, and we’re incredibly grateful for all of the partners that have committed their support to our district since.

“We continue to find opportunities to grow this program and we’re excited about the possibilities that these mutually beneficial partnerships can create for our students, schools and our community.”

LEARN MORE: Visit www.nbexcellence.org/community/naming-right-sponsorships.cfm or contact David Cotey at david.cotey@nbexcellence.org.