VISUAL ARTS

VISUAL COMMUNICATION DESIGN ELECTIVE SUBJECT – ONE SEMESTER

Learning Focus

In level 9 students learn the importance of visual communication design in past and contemporary society and how to apply this knowledge in their own visual communications. They adapt ideas and practices from selected designers and use them to inform their own use of aesthetics when producing a range of visual communications. They will continue to work from a brief that will convey information to an audience for a specific purpose. Design thinking which involves the application of creative, critical and reflective techniques, is fundamental to their learning. Students will develop their skills in both two-and three-dimensional manual, freehand drawing. They will experiment with the aesthetic application of the elements and principles of design using a range of materials and media and build on their skills in the use of digital programs in the creation of their final presentations.

Victorian Curriculum Strands Explore and Represent Ideas

● Develop and present visual communications that demonstrate the application of methods,materials, media, design elements and design principles that meet the requirements of a specific brief and target audience

● Generate, develop and refine visual communication presentations in response to the brief

Visual Communication Design Practices

● Use manual and digital drawing methods to create visual communications in the specific design fields of Environmental, Industrial and Communication Design

Present and Perform

● Work from a brief that identifies a specific audience and needs, and present visual communications that meet the brief

Respond and Interpret

● Analyse and evaluate the factors that influence design decisions in a range of visualcommunications from different historical, social and cultural contexts

● Analyse and evaluate the use of methods, media, materials, design elements and designprinciples in visual communications from different historical, social and cultural contexts

+ Assessment

A range of assessment procedures is used, including:

● Practical design activities

● Annotated design folio