Brand guidelines

Brand Guidelines

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1x

— Anatomy of the logo

— Logomark

Logo is inspired from a simple Play button. It is ‘just’ that and the vertical & diagonal grids made around it that inspired a Scandanavian rune like concept. The very runes that inspired modern English alphabet.

An ambigram is an art form that retains meaning even if viewed in a different perspective. The concept even when looked upside-down will look the same.

The initials of JustPlay.tv is presented as play button like shapes (rotated) making the simple, abstract, and unique logomark. Finally its edges are smoothened out with a radius of 0.5pt to look easy on the eye.

BalboaPlus Inline font-type

100pt font-size

5px stroke

0 -9 -20 -45 -40 -40 -40 -90 kern

0.5pt

corner radius

5pt

horizontal-shear

— Wordmark

— Colour Palette

Primary Red is for logo usage alone. Especially when logo is used ‘alone’ such as office name mark outside the building. Used in this color very minimally.

Secondary Colours are used extensively even with logo representations. It signifies the playful personality that the brand carries, when it comes to artistic expression of any form.

#EE3431

#FF3333

#AAFF00

#CCFF00

#75C044

#FFAA01

#FF9900

#F8991D

#FF00AA

#FF00CC

#ED3895

#AA00FF

#9900FF

#843092

#00AAFF

#00CCFF

#00B3F0

— Logo Usage

Primary Red is for logo usage alone. Especially when logo is used ‘alone’ such as office name mark outside the building. Used in this color very minimally.

Black is never used unless absolutely necessary, such as an artificially lit bright background, with the absence of lighting for letters. In other words negatively lit.

Positively lit can be used extensively where ever applicable. First two forms are rarely ever used.

— Logo Usage

White (CMYK, K=2) is used with abstract brand artworks that are premade. New concepts can also be made to fit. The only rule is the colors that are used. Only secondary colors with black (CMYK, K=97) can be used and none other.

No background can be used to negative display artwork through the logo. Even pictures can be shown as long as it is very clear that it is indeed an image and not a graphic. Otherwise only Secondary color based artworks can be shown through this method.

— Logo Un-Usage

The most cliched yet important part of brand guidelines. How not use the logo? Adjusting the aspect ratio, that is the width or the height alone is a strict ‘NO’. The last one might seem harmless, but looks can be deceiving. The height is slightly shrunk, unnoticable to the common eye, yet incorrect and should be avoided.

— Logo Un-Usage

Any witty ideas however creative close to logo within the x-length (x=height) of the logo in any of the four sides is not allowed.

Anything over the logo is definitely not allowed.

— Logo Usage

Minimum height of the logomark+wordmark is 8mm after which it becomes illegible from atleast one angle. Which is when the logomark alone shall be used even in 16x16px for .ico files or equivalent. 8x8dp is also a possibility for future watchOS appications.

— Type face

Neue Haas Grotesk Display 55 Roman 56 Roman Italic 65 Medium 66 Medium Italic 75 Bold 76 Bold Italic 95 Black 96 Black Italic

abcdefghijklmn opqrstuvwxyz ABCDEFGHIJK LMNOPQRSTU VWXYZ 01234567890

— hello@justplay.tv +91 965 555 6223