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DRIVING DIGITAL EVOLUTION IN LOGISTICS
Alberto Reinoso Torres on Technology as a Growth Engine at Boyacá
With a career spanning global CIO roles across pharma, FMCG, and complex logistics environments, Alberto Reinoso Torres brings a deeply international and transformation-led perspective to his role as CIO of Boyacá. In this interview, he shares how technology is helping evolve a company with more than 50 years of heritage into a data-driven, digitally enabled logistics partner. From cloud platforms and real-time visibility to AI, automation, and the commercialisation of technology services, Alberto outlines how Boyacá is turning digital capability into a strategic advantage for its next phase of growth.
Career Journey
Can you share your professional journey and what ultimately led you to your current role as CIO of Boyacá?
My career has been shaped by a global view of how technology enables meaningful business transformation. I spent 17 years working internationally, five in the UK and twelve in Switzerland, before returning to Spain eight years ago, holding senior global leadership roles across multinational organisations in Pharma, FMCG, and logistics serving both retail and automotive sectors. During this time, I held positions including Global Head of IT Supply Chain, Global Head of SAP, Europe CIO and Group CIO for organisations such as GSK, Novartis Consumer Health, Schreiber Foods and Grupo Sesé.
Across these roles, my focus has always been on creating long-term business impact by using technology as a catalyst for growth, efficiency and change. This has included leading complex M&A integrations such as the Novartis and GSK Consumer Health integration, deploying global ERP platforms, and driving multi-year digital transformation programmes alongside organisational restructuring. What has consistently motivated me is the opportunity to work across cultures and geographies while helping businesses evolve in sustainable and scalable ways.
I joined Boyacá because I saw a rare opportunity. It is a company with a strong and successful history dating back to 1974, but one that was ready to take a decisive step forward. The role offered far more than managing IT. It was an opportunity to become a true strategic partner to the business, supporting its evolution, driving efficiency, enabling growth, and unlocking new revenue streams through the commercialisation of Boyacá’s own technology products and services. That challenge, and the ambition behind it, is what ultimately brought me here.
Role & Strategic Priorities
What are your core responsibilities today, and how do you balance day-to-day operational needs with long-term digital strategy?
As CIO of Boyacá, my responsibilities span the full technology landscape, covering digital platforms, data and analytics, infrastructure, cybersecurity, process engineering, and innovation. Boyacá is a leading specialist in overnight express and B2B last-mile logistics, reaching thousands of delivery points daily with guaranteed early-morning deliveries backed by more than 50 years of operational expertise. Building on its heritage in press and publications distribution, the business has successfully evolved into a strategic logistics partner for the automotive, fashion, retail, and pharma sectors. My role is to ensure technology supports this operational excellence while also enabling the next phase of growth.
Balancing day-to-day operational demands with long-term digital strategy is achieved through a structured, yet pragmatic approach built around three strategic levers. The first is operating through solid technological foundations, prioritising resilience, business continuity, process standardisation, and the modernisation of infrastructure and applications. The second lever is optimisation, where the focus is on doing more with less by eliminating paper-based processes, driving automation, and exploiting data and analytics combined with AI, supported by process management and process mining solutions such as SAP Signavio.
The third lever is transformation, where technology becomes a direct business driver rather than a support function. This includes the commercialisation of Boyacá’s own technology products and services, which delivered an 11.3 percent revenue increase in 2025, with the ambition to double this contribution by the end of 2027. These three pillars underpin a three-year technology roadmap aligned with the company’s business plan.
To ensure continuous alignment with operational priorities, we have established a Project Management Office that meets every two weeks. This forum brings together business general managers and their leadership teams to agree on short-term technology priorities, enabling us to regularly rebalance resources while maintaining momentum on long-term strategic initiatives.
Boyacá’s Digital Transformation Vision
Boyacá has been a leader in transport and distribution since 1974. How is technology helping reinforce the company’s values of commitment, flexibility, reliability, and excellence?
Technology has become the backbone that reinforces Boyacá’s values in today’s logistics and transportation environment. Reliability is strengthened through the modernisation of our critical systems, the introduction of redundancy across our technology and infrastructure, and the continuous improvement of our risk management practices to ensure business continuity at all times. Excellence is enabled through process standardisation, digitalisation, and automation, allowing us to deliver consistently high service levels across increasingly complex operations.
Over the past year alone, we have completed the implementation of a new core Transport Management System, Alertrán, alongside a new company-wide Warehouse Management System and a new CRM platform based on Salesforce. These initiatives have transformed our transport operations, warehouse processes, and commercial practices by introducing modern, flexible, cloud-based technologies. Before the end of the first quarter of 2026, we will also complete the migration of our core ERP to SAP S/4HANA Cloud, further strengthening our digital foundations.
These significant technology investments clearly demonstrate Boyacá’s commitment to the future, to our customers, and to our belief that modern technology is a critical enabler of flexibility, reliability, and long-term business excellence.
Modernising Transport and Distribution
With over 900 employees and 1,700 collaborators across Spain, how is Boyacá modernising its logistics network, and which digital capabilities are delivering the biggest improvements?
Our business is in constant evolution, growing both organically and inorganically. Strategic partnerships and inorganic growth are helping us build a more robust and balanced logistics network, both in terms of last-mile distribution coverage and transport load optimisation. At the same time, organic growth from existing and new customers is driving higher volumes and operational efficiencies across the business.
At the core of this evolution is a comprehensive digital transformation of our logistics operations. A major milestone has been the full migration of critical transport processes including deliveries, pickups, haulage, and billing onto the Alertrán platform. This has allowed us to standardise operations across locations and business units while creating a single, unified view of the business with realtime, reliable performance and quality KPIs. We have effectively moved from managing by experience to managing through timely, trusted data.
To support this shift, we have developed and continue to enhance our Control Tower, built on BigQuery and Looker Studio, which provides clear visibility of company-wide KPIs and operational performance. In parallel, we have implemented Salesforce to establish a single customer master across our technology landscape, fully integrated with our TMS and ERP systems. This delivers a true 360-degree customer view, covering everything from lead management and opportunities through to sales analytics within one connected ecosystem.
Looking ahead, during the first quarter of 2026 we will progress with the implementation of Salesforce Marketing Cloud Next, incorporating Agentforce, an agentic marketing solution that will allow us to personalise campaigns and manage customer interactions in real time using autonomous AI agents. Together, these capabilities are delivering measurable improvements in visibility, efficiency, customer engagement, and scalability across Boyacá’s logistics network.
Data and Real-Time Visibility
Real-time information is crucial in transport operations. What progress has Boyacá made in areas such as tracking, route optimisation, and data integration?
We have made significant progress towards establishing a true single source of data across the organisation. Today, we operate with daily P&L reporting and detailed operational scorecards that give us granular visibility into client profitability and operational performance by region and by distribution centre. Building a full P&L view across each of our 74 last-mile distribution centres has been a major step forward, helping us drive cost efficiency, accountability, and profitability ownership across the entire network.
From an operational perspective, we now have real-time visibility across the full delivery lifecycle. Through our TMS, we track pickups, loads, proof of delivery, and incident management in real time. We also provide both standardised and flexible integration options for our customers, allowing them to automatically consume these operational events within their own supply chain visibility platforms. We have further strengthened traceability by integrating real-time GPS data, along with temperature and telemetry tracking through partner platforms such as Movertis and WeMob. By feeding this data directly into the TMS, we ensure end-to-end visibility and quality control from the initial customer pickup through to final delivery.
Looking ahead, demand sensing and route optimisation are key focus areas. We are currently in discussions with the University of Design, Innovation and Technology (UDIT) to develop proprietary AI models in collaboration with their AI faculty. This initiative will allow us to apply advanced analytics and AI-driven optimisation directly to our transport network, further enhancing efficiency, responsiveness, and decision-making in real time.
Technology Infrastructure and Innovation
What key platforms or technology foundations support Boyacá’s operations today, and how are you evolving them toward cloud, automation, IoT, AI, and predictive analytics?
Boyacá’s technology ecosystem is built on a set of robust, market-leading platforms that support both operational excellence and future innovation. At a corporate level, we rely on SAP for our core functions across Finance, Materials Management, and Sales and Distribution, and we are currently migrating to SAP S/4HANA Cloud to ensure scalability, resilience, and long-term alignment with our growth ambitions. For transport operations, Alertrán serves as our core Transport Management System, while Salesforce underpins our commercial activity and customer engagement across the organisation.
Within our warehouse operations, we have invested heavily in automation and real-time data capture. Volumetric scanners from Lyl and automated sorting systems from Siemens allow us to digitise freight information instantly, feeding accurate, real-time data directly into our TMS. This has significantly improved traceability, operational accuracy, and decision-making across the network.
On the automation front, we have historically used traditional RPA solutions to streamline backoffice processes such as invoice handling. More recently, the evolution of Google’s Gemini AI has opened up new opportunities to automate and accelerate simpler tasks at a fraction of the cost and implementation time. Looking ahead, we are planning to introduce AI agents for more complex process automation from 2026, enabling higher levels of intelligence and autonomy across selected workflows.
In parallel, we are also modernising more traditional parts of the business. Through our Editorial Division, we are deploying digital kiosks that provide a fully integrated point-of-sale platform. These solutions simplify day-to-day activities such as order fulfilment, returns management, and incident resolution, bringing five decades of industry expertise into a modern, digital operating model.
Together, these foundations allow us to evolve steadily toward a cloud-first, automated, and data-driven organisation, where IoT, AI, and predictive analytics are embedded not as standalone initiatives, but as practical enablers of efficiency, visibility, and innovation across Boyacá’s operations.
Cybersecurity and Operational Resilience
How do you protect mission-critical systems and ensure resilience across such a distributed network? What cybersecurity priorities guide your team?
Operational resilience is a non-negotiable pillar of our Operate strategy. In a business as distributed and time-critical as logistics, protecting mission-critical systems and ensuring continuity of service is essential to maintaining customer trust and operational reliability.
We are proactively strengthening our cybersecurity, data protection, and business continuity capabilities by aligning with recognised standards such as ISO 27001, NIS2, and ENS, ensuring we meet both regulatory requirements and the increasingly stringent expectations of our clients.
From an infrastructure perspective, resilience is built through redundancy and preparedness. We operate redundant communications networks in partnership with Telefónica, maintain a 24x7 Security Operations Centre, and enforce robust backup and recovery procedures across all critical systems and platforms. This allows us to respond quickly to incidents and minimise disruption across our nationwide network.
Equally important is the human factor. We continue to invest in cybersecurity awareness and training programmes for our teams, recognising that people play a pivotal role in safeguarding operations. By combining strong technical controls with a culture of shared responsibility, we ensure Boyacá remains secure, resilient, and prepared to operate at scale, even under challenging conditions.
Partnerships and Technology Ecosystem
What do you look for in a technology partner, and how do you determine whether a vendor aligns with Boyacá’s operational structure and long-term goals?
We look for partners who go beyond supplying technology and genuinely contribute to efficiency, innovation, and sustainable growth. Alignment is critical. We value vendors who understand our need to do more with less, while helping us modernise our technology stack in a way that supports longterm business evolution rather than short-term fixes.
Equally important are proximity, customer focus, and quality of delivery. Strong partnerships are built on trust, responsiveness, and a shared commitment to outcomes. We want partners who understand our operational reality, engage proactively with our teams, and are invested in building a long-lasting relationship, not just delivering a project.
This approach has proven its value. In 2025 alone, through close collaboration and strategic alignment with key technology partners, we achieved more than €500,000 in savings. These efficiencies were reinvested directly into high-priority strategic initiatives, reinforcing a virtuous cycle where strong partnerships fuel continuous improvement and long-term transformation.
People, Culture and Adoption
Digital transformation requires people transformation. How are you driving adoption, upskilling teams, and ensuring that innovation is embraced across Boyacá and its collaborator network?
We firmly believe that technology is only as effective as the people who use it. For that reason, people transformation sits at the heart of our digital agenda. Over the past 12 months, we have renewed approximately 30 percent of our technology team and consultancy partners, deliberately strengthening our capabilities in key areas such as automation, DevOps, artificial intelligence, and data. This has allowed us to bring in the right skills while also injecting fresh perspectives into the organisation.
“We look for partners who go beyond supplying technology and genuinely contribute to efficiency, innovation, and sustainable growth.”
Driving adoption across the wider business requires more than tools; it requires confidence and relevance. We have developed targeted training programmes in collaboration with specialist partners such as Devoteam, focusing on platforms like Google Workspace and Gemini. These programmes are designed to demystify technology and give teams practical skills they can immediately apply in their day-to-day work. Training does not stop at theory. Each programme is followed by departmentspecific AI adoption sessions led by our Technology and Process teams, where we translate capability into action. These sessions focus on real, tangible use cases, ranging from logistics market and competitive intelligence, to the automation of legal document management, and high-precision commercial data analysis and data cleansing.
By grounding innovation in real business challenges and involving teams directly in the process, we ensure that digital transformation is not something imposed from the outside, but something embraced from within. This approach builds ownership, accelerates adoption, and helps innovation scale across Boyacá and our broader collaborator network.
The Road Ahead
Looking ahead, what is your long-term digital vision for Boyacá, and which future capabilities will be most critical to supporting the company’s next stage of growth?
My long-term vision is for technology to fully accelerate the evolution already underway at Boyacá, shifting from a traditional support function into a true generator of value and growth. This means not only enabling the company’s core business expansion, but also significantly increasing revenue derived from the commercialisation of our own technology products and services, particularly across the Editorial and Distribution sectors. Our ambition is clear: to double this technology-driven revenue stream as part of Boyacá’s next growth phase.
The most critical capabilities to achieve this vision will be hyperautomation and predictive AI. By combining robotics, intelligent agents, and advanced analytics, we aim to move decisively from reactive management to predictive and automated operations. This shift will allow us to anticipate demand, optimise resources dynamically, and make faster, more informed decisions across the network.
Ultimately, the goal is to build a technology-driven organisation where operations are smarter, more agile, and increasingly self-optimising, positioning Boyacá to scale efficiently, innovate confidently, and sustain long-term competitive advantage in a rapidly evolving logistics landscape.
Boyacá is a Spanish logistics and distribution company with a longstanding presence in transport and delivery services. Founded in 1974, the company has grown into a leading provider of logistics, transportation and distribution solutions, specialising in press and magazine distribution, express freight and last-mile services across Spain.
Alberto Reinoso Torres CIO