Marketing Plan - Version 14.3.2 - Arlington Parks and Recreation Department

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APPENDIX GUIDE APPENDIX D: REPORTS & PROFILES

APPENDIX A: AUDITS A1 A2 A3 A4 A5 A6 A7 A8 A9

Social Media Audit Video Audit Writing Audit Graphic Design Audit Email Audit Mobile Audit Website Audit LERN Publication Critique LERN Website Critique

APPENDIX B: POLICIES & PROCEDURES B1 B2 B3 B4 B5 B6 B7 B8 B9 B10 B11 B12 B13

City of Arlington Communication Policy News Media Relations Policy and Procedure Media Relations Tips Sheets City of Arlington Advertising Policy SOP Practical Advertising Uses City Publication Policy SOP Policy Template Public Information Act Poster Social Media Personnel Policy Social Media SOP Procedure City of Arlington Style Guide Public Information Statement Photo Release Forms

D1 D2 D3 D4 D5 D6 D7 D8 D9 D10 D11 D12

Arlington Community Profile & Reports Arlington Tennis Center Chester W Ditto Golf Course Cliff Nelson Recreation Center Dottie Lynn Recreation Center Elzie Odom Athletic Center Eunice Activity Center Hugh Smith Recreation Center Lake Arlington Golf Course Meadowbrook Park Golf Course Senior Recreation Center New York Tierra Verde Golf Club / Ventana Grille

APPENDIX E: ESRI Tapestry Guide E1

Tapestry Segmentation Reference Guide

APPENDIX C: SURVEY RESULTS C1 C2 C3 C4

Re:Connect Survey Results Aquatics Discount Survey Results Citizen Survey Results PROS Master Plan Survey Results

2014 Marketing Plan

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