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THE ART OF EXOTICISM
Our spring campaign takes you to the Philippines, where colorful art, spirited culture, and abundant positivity radiate. Josie’s birthplace and home to our family-owned factory, the Philippines embodies the essence of Natori. After celebrating 45 years last season, this next chapter is a refresh, transpiring right from our roots.
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The Butterfly Ef Fect
Shed your winter layers and expand your wings. The butterfly signifies transformation and hope. A positive notion of what is to come.
Keeping It Natural
Our conscious curation focuses on materials you can feel good about. A balanced mix of breathable, airy, layers for your every day. Introducing Onsen which is made from the natural fibers of cotton plants and Piña which derives from pineapple fibers, native to the Philippines.
Fringe Benefits
Artisanal craftsmanship is the heart of our DNA. Fringe, embroidery and beading are paired with sleek silhouettes to create a beautiful harmony.
Graphic Design
The right texture and the right fit make all the difference. Whether you’re wearing smooth cotton silk or calado embroidery, feel elevated from every direction.
Garden Party
Color is core. Prints can be timeless and tell a story for years to come. Mix, match and repeat for a one-of-a-kind look and feel.
eyelet encounters
Cotton cut-outs that feel versatile from poolside to party mode.
