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Sunday, December 14, 2025

FEATURE

NICOMER BARBADOS HAS REACHED its 60th anniversary and in doing so, joined a distinguished list of companies in Barbados in its celebration of this milestone. Achieving our own diamond jubilee in business is no small feat under any circumstance. For a retail business to welcome this landmark in its history, having travelled through the vagaries of local and international influences, is a testimony to a certain stamina and resilience that is borne out by longevity. When Courts Barbados threw open its doors in November 1965, it ushered in, with the ceremonial cutting of the ribbon by then premier Errol Barrow at our Bridgetown store, a new era in retail history. The business appeared on the landscape, making a range of household goods available to the average Barbadian that would improve their standard of living through offering access to items which made their everyday living that more comfortable. For many households of 1965 and the ensuing years, the birth of Courts meant that consumers found a willing partner to meet the development strides of the era, facilitating not only their tastes in merchandise but creating paths to access these comforts via hire purchase options.

Toast to 60!

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As I reflect on my stewardship of the organisation and in this nation-building effort alongside the Barbadian people, I feel an immense sense of pride as I reflect on how we have remained true to the mission of delivering quality, diversity and affordability to the market at various stages of their economic journey.

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In the early post-independence years when the society was still shedding the final vestiges of colonialism, and households relied heavily on the proceeds of field work and the backbreaking toil of our fore parents, the emerging retail sector took on an important role in meeting some basic needs. Courts recognised its part in this and has kept this responsibility front and centre in an evolving business model. It struck me even more forcibly during our

recent celebratory lighted parade when a casual bystander remarked that “Courts helped to build Barbados”. This filled me with pride, not due to vanity or selfaffirmation, but because we the Courts family, are fully aware of the daily relentless effort that ensures availability of our product and service solutions, and accessibility through our omni-channels, by every household, whatever its economic standing.

For over two decades, our team, formerly Skyrider Couriers - proudly supported Courts Optical and Unicomer retail locations across Barbados. From daily retail deliveries to specialized corporate logistics and flexible after-hours support, our team delivers honest, consistent service with professionalism and care. Skyriders has been the courier company working with Courts for over 20 years! Today, RiaDANTE Group Services continues that legacy, offering honest, reliable, and flexible delivery solutions to corporate and private clients island-wide.

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Sunday, December 14, 2025

Indeed, we have remained loyal to our base and consistently developed and refined our brand to match the pace of the community we serve, choosing at all times to stay attuned to the changes in the economic and socio-cultural environment. November 20, 1965, then was a pivotal moment for the island of Barbados, coming as it did one year before full Independence from Great Britain was attained. That meant that the Courts brand emerged from the late stages of colonial rule and grew alongside a fledgling independent nation, creating jobs, showcasing a wide range of local and imported inventory, feeding emerging appetites for household necessities and creating the space in which families could improve their circumstances, uphold their dignity and prosper. Over the years we have carried, as a badge of honour, the relationship forged with the nation of Barbados, which has made us a household name on these shores, and by far, the most sought-after home lifestyle brand on island. We acknowledge that with that comes a responsibility from which we have never cowered, that is, our growing corporate social responsibility agenda, which has compelled us to return a portion of our time and resources in varying areas including children’s health, sports, entertainment and creative endeavour. Through it all, our people have remained at the centre of our existence. With a complement of over 300, we have invested heavily in team development, companywide engagement and creating the facilities for our team members to give of their best in a highly-competitive and dynamic retail space. As we approached our 60th year, we dared to reimagine and reshape our national footprint, trimming a number of our retail locations out of necessity to stay competitive and relevant, and stepping boldly into a new, expansive store space in the W Plaza at Warrens. This move signalled our step into the future of Courts, providing, the full catalogue of our product and service solutions to the widest possible demographic in a single location. We have done so with fresh, modern décor showcasing cutting-edge merchandising with wide appeal. We have been asked, why now? Why has Courts invested so much in this type of nouveau-type shopping experience at a time when many consider the retail economic climate to have not yet re-stabilised in a post COVID-19 pandemic era? And we ask, why not now? We recognised that to remain static would be to accept a gradual demise and hence Courts has fully embraced the imperative, not only to innovate to meet the demands of a discerning market but to signal confidence in the economic viability of our nation as market leaders. In so doing, we catalyse the very return to stability and growth that is critically needed in the retail market. Just as the Right Excellent Errol Barrow, the architect of Independence, opened the Bridgetown flagship store in 1965, we had the distinct honour of hosting the Honourable Mia Amor Mottley, Prime Minister of Barbados who led the march to Republicanism, as she opened the new flagship store at W Plaza. Both events, 60 years apart, carried the significance of a new dawn for the brand. For us, the W Plaza store is where the future of Courts begins and bringing the business to this juncture has been an exercise in sheer grit and resilience and all-round team effort. It gives me, as part of this family since 1999 and as Managing Director for the past 15 years, the comfort of knowing that behind our every decision, we have been blessed with an executive leadership team, senior managers, supervisors and general staff who support the vision and work every day to deliver the value we believe is so critical to our customers. For that I thank each member of the Courts team, for as joint nation-builders we continue to ensure that our brand remains that partner on whom our families can depend. We remain excited and indeed committed to continuing this journey together, creating a glorious future for our country under God.

Dr Trisha Tannis Managing Director, Unicomer (Barbados) Ltd.

Sunday, December 14, 2025

COURTS.COM

FEATURE

Sunday, December 14, 2025

hining bright

A diamond anniversary tribute

ODAY, THE UNICOMER GROUP and its extended family of companies are delighted to salute Courts Barbados as it celebrates 60 remarkable years of serving the people of Barbados. Since 1965, Courts has been an integral part of the Barbadian business landscape and the fabric of everyday life for families across this nation. For six decades, we have remained steadfast in our mission to bring quality products, accessible financing, and exceptional service to every household – ensuring that the dreams and aspirations of Barbadian consumers are always within reach. The true measure of our success lies in the effectiveness of our commitment to the people of Barbados. Our core brand promise has always been clear: to improve the quality of life for Caribbean people. We have honoured this promise by offering the finest quality range of household consumables and related store credit services, giving families both the financial access and the freedom of choice, delivered with the convenience and comfort that nearly three generations of Barbadians have come to trust. As a socially responsible corporate citizen, Courts has consistently demonstrated its commitment to the well-being of the Barbadian community. Through meaningful initiatives like Courts Optical Brighter View, which addresses vision care needs for Barbados’ youth, and lifechanging programmes like Courts Operation Home Transformation, we have sought to give back to the communities that have supported us throughout this incredible journey. These initiatives benefit seniors,

Felix Siman (GP)

youth, entrepreneurs, and vulnerable groups – touching lives in tangible, meaningful ways. Over the past 60 years, we have evolved alongside our customers. Our consumer financing offerings have expanded to include Courts Storecard and cash loans through Courts Ready Cash. We have introduced Courts Optical, bringing comprehensive vision care to communities across the island. Through digital transformation and retail innovation, exemplified by our modern Courts Welches superstore, we continue to enhance the shopping experience while staying true to our people-centric values. The COVID-19 pandemic tested our resilience as a community and as a business. Through partnership, loyalty, and teamwork, Courts has remained committed to serving Barbadian families, even during the most challenging times. This dedication to our customers and our community is what defines us and drives us forward. Looking ahead the Unicomer Group remains firmly committed to robust investment in the Barbados operation. As a consistent top performer in our Caribbean network, Barbados exemplifies the very best of what retail excellence can be. The talent, ingenuity, and entrepreneurial spirit within the Barbadian team have been instrumental in fuelling this success, and we are confident that this same energy will continue to drive national economic development for years to come. Our commitment to Barbados is unwavering. We pledge to continue innovating, to keep delivering exceptional value, to maintaining the highest standards of service, and to remain a trusted partner in the homes and hearts of Barbadian families for generations to come. To every team member who has contributed to this 60-year legacy, to our valued customers who have placed their trust in us, and to the people of Barbados who have welcomed us into your homes and your lives – we extend our deepest gratitude. Congratulations, and happy 60th anniversary, Courts Barbados.

Felix Siman Managing Director Caribbean Unicomer Group

C Congratulations and Best Wishes to The Directors, Management and Staff of Unicomer Barbados Ltd. From

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Sunday, December 14, 2025

FEATURE

Celebration of vision, value and community

T IS WITH GREAT HONOUR and privilege that I extend my heartfelt congratulations on this truly historic milestone—60 years of Courts serving the people of Barbados. Six decades of unwavering service represent far more than business success. It represents the deep bond between Courts and the Barbadian people—a relationship built on shared values, mutual respect, and an enduring commitment to improving lives across this beautiful nation. I want to start by sincerely thanking our customers, who for 60 years have trusted our brand and welcomed Courts into their homes and their lives. Your loyalty has been the foundation of everything we have achieved. To our suppliers, banking partners, and all those who have supported us throughout this incredible journey—thank you for believing in our vision and walking with us towards continued success. Most importantly, I want to recognise our exceptional team members—past and present—whose tireless effort, dedication, and continuous drive have been key to reaching this momentous achievement. Thank you for being part of our story and for your unwavering commitment to serving Barbadian families with excellence. Today, we celebrate growth, opportunity, and the unwavering resilience of Barbados—a nation that stands tall on the global stage. This remarkable country has embraced progress and economic transformation, creating an environment where businesses can thrive and partnerships can flourish. As we celebrate this 60th anniversary, Courts reaffirms our commitment to being a partner in Barbados’ progress. We stand aligned with this nation’s vision—a vision that sees every citizen empowered, every business supported, and every effort directed towards a prosperous and sustainable future. For 60 years, Courts has remained steadfast in bringing quality products, accessible financing, and exceptional service to households across Barbados. We have evolved with the times—from our innovative consumer financing solutions including Courts Storecard and Courts Ready Cash, to the introduction of Courts Optical, to our recent retail transformation exemplified by the modern Courts Welches Superstore. Yet through

all these changes, we have never wavered from our core promise: to improve the quality of life for Caribbean people. Beyond our business operations, we have sought to be a responsible corporate citizen through meaningful community initiatives like Courts Optical Brighter View, Courts Operation Home Transformation, and support for entrepreneurs and vulnerable groups across the island. This is the essence of who we are—not just a retailer, but a partner, a neighbour, and a friend to the Barbadian people. Barbados holds a special place in the Unicomer Group family. This nation’s entrepreneurial spirit, its talented workforce, and its people’s resilience have made Barbados a consistent top performer in our regional operations. It is a privilege to serve this community, and we remain committed to robust investment, job creation, and contributing meaningfully to Barbados’ continued economic development. Looking ahead, I am filled with confidence and optimism. The talent, ingenuity, and dedication within our Barbadian team inspire us to continue innovating, to keep delivering exceptional value, and to remain a trusted partner in the homes and hearts of Barbadian families for generations to come. May this 60th anniversary be a symbol of our shared journey and a testament to the remarkable partnership between Courts and the people of Barbados. To everyone who has been part of this extraordinary 60-year story—thank you. Let us celebrate this milestone, honor our shared history, and look forward to a bright future for Courts and for Barbados!

With sincere appreciation and pride, MARIO SIMAN Chairman & CEO, Unicomer Group

Mario Siman (GP)

Retail revolution

Sunday, December 14, 2025

FEATURE

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“Hire purchase changed everything - suddenly, Barbadians could take home what they needed immediately. Courts made that possible.”

N NOVEMBER 21, 1965 when Premier Errol Walton Barrow cut the ribbon to officially mark the start of the first Courts Store in Barbados, he in fact opened the door for the British-owned company to transform the local retail sector with its innovative approach to credit and household goods. Founded by Albert Court in Canterbury, England in, 1850, Courts began as a small furniture retailer making and repairing kettles and pans. The company’s turning point came in 1946, when the Court family sold the business to the Cohen brothers – Albert, Edwin, and Henry Cohen. They expanded it into a national and later global retail chain, introducing the concept of hire purchase, which would become a game-changer in the industry. Before Courts made its way to Bridgetown, the company opened its first Caribbean store in Jamaica in 1959, and its success sparked the company’s decision to expand further in the region. And so Barbados was the next stop. Despite the small size of the market, the island became a testing ground for the company’s product mix. Courts expanded its offerings beyond traditional furniture to include essential home appliances and other household equipment, a move that would become a major driver of sales. For local insight, we spoke to Visual Merchandising Manager Judy Holder-Babb, often called the company’s

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“walking history book”. Her tenure spans the era of the Cohen family directors to the Unicomer acquisition. She recalls the Cohens’ time, when the company was still finding its footing in the region. “The Cohens ran the family-owned business. Most of the directors were expats at the time,” Holder-Babb said. The Guardian Newspaper in an article dated November 30, 2004, noted that “the family used to spend Christmas at the company’s six-bedroom villa in Barbados”. The company grappled with tough times in the early 2000s and Holder-Babb remembers the acquisition by Unicomer in 2006. “By 2006, we were owned by Unicomer. The new ownership went to work and within a short time plans

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Courts: The British retail pioneer that transformed Barbados’ shopping landscape Celebrate with us!

took shape for the first ‘new look’ store,” she said. The Unicomer Group chose Barbados as the pilot market for the regional “new look”, which debuted at the Haggatt Hall store in 2008 – continuing the island’s role as an innovator for the global brand. In Holder-Babb’s eyes, Courts’ most profound impact was the introduction of hire purchase, which opened the door for the working class to make essential purchases for their homes, distinguishing Courts from its competitors. “Courts was the first company to introduce hire purchase in Barbados. It made a real difference in the local retail market. Before hire purchase, there was layaway, you paid off an item over a period of time, but you only received it after payment was completed. With hire purchase, you made a deposit and you got to take home your item immediately, and complete payment over a period of time.” Holder-Babb who noted that Barbadians took advantage of the opportunity, purchasing furniture and “white goods”- fridges, stoves, washers in the early days, said consumers have kept pace with Courts which has introduced more spacious outlets with cutting-edge furniture, appliances and technology over the decades to help more people raise their standard of living. This 32-page feature celebrates the people and innovation that have ensured Courts remains a prominent name in Barbados, 60 years and counting. (SD)

Sunday, December 14, 2025

FEATURE

Celebrating legacy, driving innovation, leading tomorrow Peter Ellis

S COURTS MARKS 60 years of service to Barbados, Director of Sales Peter Ellis reflected on what makes this milestone special: “Courts has shaped the life and journey of our people and communities. I’m humbled to contribute to creating special moments in the lives of Barbadians and to help deliver value, comfort and satisfaction to Bajan homes.” With 30 years in Barbados retail and 13 transformative years at Unicomer, Ellis has led the company’s evolution across every commercial dimension. From Commercial Director (2012-2019) to Director of Commercial Operations (2019-2022) to his current role leading 130 staff across Courts stores, Courts Optical, Extended Warranty, and B2B operations, Ellis’ comprehensive expertise positions him uniquely to drive sustainable growth for the Courts brand. With a commitment to retail transformation rooted in values, Ellis’ focus is to dramatically expand the brand’s experience and impact while staying true to its core mission. “We’re on a path of retail transformation, but we’ve remained focused on people and community—the essentials of our brand,” he explained. During his tenure, the results speak for themselves: Financial services expansion through Courts Storecard and Cash Loans growth, sustaining a multigenerational brand appeal and introduction of enhanced shopping experiences like the gaming

zones, Ashley Gallery, Home and Nature hardwood collections, and the enhanced Courts Sleep Centres. Retail transformation took another significant leap with the April 2025 Welches superstore launch – Barbados’ largest, most diverse FAE retail destination. Along the way, Ellis’ team has led the way with digital transformation in selling practice, service delivery and with data-driven decision-making. The Welches superstore represents an important milestone as Ellis has led his team through comprehensive change management. With his guidance, they consolidated Courts’ retail network while expanding offerings, sponsored digital innovation, and restructured support teams around analytics. “We’ve set up the organisation for sustainable retail growth and digital transformation,” Ellis noted, “The push is for continued expansion of best-in-class.” As retail evolves with technology, data, and online expansion, Ellis has a vision that “we’ll continue to transform the retail landscape of Barbados, bringing cuttingedge experiences that keep service to our community and development of our people at the core”. His strategic priority is centred on establishing Unicomer as the benchmark for retail excellence in Barbados – setting standards others aspire to match. Beyond business, Ellis’ commitment extends to community outreach for atrisk youth, alongside time with family at the beach, reading, and following English

Premier League football. His integrated approach to life, where professional purpose, personal passion, and community service flow seamlessly, sustains his leadership and impact at Unicomer and across Barbados retail. Over the past 60 years, Courts has evolved from traditional retailer to comprehensive solutions provider. The business has changed profoundly, yet remains rooted to its essential core – people, community, and accessibility to quality living. And its essential character remains the same – providing facility for average consumers to access comfortable, affordable living. “It’s a proud moment to be part of this history and help usher in our 60th year,” Ellis said. For thousands of Barbadian families whose lives Courts has touched, his contribution ensures this foundational Caribbean brand remains indispensable for generations to come.

Christopher Linton

Steering Financial Excellence with Pride and Precision

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OR CHRISTOPHER LINTON, Director of Finance, leading Unicomer Barbados’ financial operations isn’t just about numbers—it’s about pride, responsibility, and staying ahead of the curve. Since joining Courts in November 2014, Linton has witnessed the company’s evolution firsthand. His first year coincided with the 50th anniversary celebrations, an experience that left a lasting impression. “It struck me as truly unique that a company would celebrate with its customers and the island in such a grand way,” he recalled. Now, as Courts marks 60 years, this chartered accountant with 28 years of experience, leads and mentors close to 25 team members across finance, internal control, and I.T.—navigating a business environment he described as multifaceted, agile, and constantly adapting. “Unicomer pushes boundaries: new initiatives, new products, new launches. It’s fast-paced, and the support functions must keep up,” Linton explained. As Barbados’ largest furniture retailer and market leader, the stakes are high. “The consequences for getting it wrong are

significant. Everyone is watching.” However, Linton transforms that pressure into pride. “The challenge is ensuring teams stay laser-focused without feeling overwhelmed. We all understand our roles and do our part.” The retail landscape has shifted dramatically, especially post-pandemic. Customers now engage primarily through e-commerce and digital channels— changes that have fundamentally transformed how financial data is gathered and reported. “The report looks the same, but how the information is gathered has changed tremendously.” Looking towards the future, Linton is clear-eyed about what’s required: mastering new skills to deliver in a vastly different market and evolving demographic. “AI will not replace us. Those who don’t learn to work with AI may get replaced.” His confidence in Courts’ future is unwavering. “Sixty years has built up resilience. As long as we keep our heads to the ground and keep listening, we will remain the premier choice for customers.” For Linton, financial leadership means staying grounded, adaptive, and always ready for what’s next.

Sunday, December 14, 2025

Dr Cynthia Wiggins

FEATURE

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It’s a privilege to be part of a company with such deep roots in Barbados.

Vashti Lewis

Transforming Consumer Finance with Vision and Velocity

N 2019, VASHTI LEWIS made a bold move—leaving the familiar world of banking and insurance to join Unicomer Barbados Ltd at Courts as Director of Consumer Finance. Nearly seven years later, she has no regrets. “It’s hard to believe how much has happened,” she said reflecting. Leading a team of 47 and overseeing the credit portfolio across Barbados and providing support to the Jamaica and the OECS businesses, Lewis has brought a wealth of expertise to one of the region’s largest retailers—and she’s just getting started. Her mandate is clear but challenging: grow the credit portfolio while maintaining quality, minimising write-offs, and driving profitability. From approvals and collections to Cash Loan Store operations and product strategy, Lewis balances multiple priorities with precision. She works hand-in-hand with marketing to operationalise strategic plans, ensuring credit solutions align with customer needs. Being part of a business with 60 years of service fills her with pride. “The ability to contribute to decision-making not only in credit but across operations has been rewarding and invaluable. I look forward to continuing my Courts journey.” For Lewis, 60 years of profitable operation amid challenging economic times is no small feat. “I’m proud to be a contributing member of this winning team.” Her vision for the future is bold and transformative. As regional trade expands and shopping options multiply, Lewis is determined to keep Courts relevant, attract younger demographics, and deliver unmatched value and service. “In credit, my vision is to transform how we do financing—transitioning to a fully automated, card-facilitated solution that provides faster responses and a frictionless experience for our customers.” When she’s not driving financial innovation, Lewis indulges her love of travel, exploring different cultures, diving into a good novel, or catching a movie. Occasionally, she experiments in the kitchen—though she’s quick to add with a smile, “That’s what restaurants are for.” For Vashti Lewis, the next chapter is about speed, innovation, and keeping Courts at the forefront of consumer finance.

Building the Future of Operational Excellence

OINING COURTS IN ITS LANDMARK 60th year felt like destiny for Dr Cynthia Wiggins, Director of Logistics and Loss Prevention. “It’s a privilege to be part of a company with such deep roots in Barbados,” she said. “This diamond celebration is a testament to resilience, innovation, and the ability to evolve with the communities we serve—and for the generations of customers whose homes and lives Courts has helped shape.” Since May 2025, Dr Wiggins has brought over two decades of operational transformation expertise to Courts’ executive team, leading the charge on strengthening logistics and last-mile service delivery. Overseeing the full logistics value chain—from inbound receiving to final delivery—she’s focused on one goal: ensuring operations remain efficient, responsive, and aligned with customer expectations. What energises this seasoned leader? Courts’ culture of continuous improvement and its willingness to embrace innovation. “I have the opportunity to lead transformative initiatives and contribute to strengthening our customer service and logistics framework. Courts empowers its leaders to make meaningful change — that makes the journey both fulfilling and impactful.” Her vision is ambitious: position Courts as the undisputed retailer of choice in Barbados, known for operational excellence, exceptional service, and seamless end-to-end customer experiences. “The future will be defined by innovation, agility, and deepened community connection.” Armed with a Doctor of Business Administration and a keen understanding of evolving retail landscapes, Dr Wiggins recognises that today’s customers demand faster fulfilment, greater transparency, and personalised service. She’s ready to meet that challenge head on. When she’s not reshaping logistics strategy, she values quiet moments— reading, writing, and engaging in creative projects that fuel fresh thinking. For Dr Wiggins, Courts’ next chapter is about building on a strong foundation and delivering excellence at every touch point.

10D

Sunday, December 14, 2025

FEATURE

Her vision is clear: pour into new and existing staff alike, preparing the workforce to deliver the superior service standards that will sustain Unicomer’s future success. Beyond Courts, King serves as President of the Barbados Employers’ Confederation and sits on multiple national boards. Overseeing 280+ staff while balancing executive, mother, and wife roles requires intentionality. Her secret? Exercise and connection. “I pour my all into work, but I also find time to connect with family and friends.” For Gail-Ann King, legacy isn’t just about 60 years—it’s about the people who’ll carry Courts forward for the next 60.

Gail-Ann King

Building with a people-first culture

HEN GAIL-ANN KING joined Courts in March 2021 as Director of Talent and Organizational Development, the world was navigating a pandemic. What struck her most wasn’t the operational challenge—it was the company’s unwavering commitment to its people. “Senior management was in the office, leading the charge, ensuring staff and customers were safe,” she recalled. “That sent a powerful message: at the core of this company’s enduring success is its people.” That moment shaped everything that followed. As Director of Talent and Organisational Development, King has championed a people-first culture, guiding Courts through recovery while fostering resilience, engagement and growth across the organisation. “Coming after COVID, every individual had a different experience. We had to treat each person uniquely,” she explained. Employee engagement became the cornerstone—helping staff settle in, strengthening culture, and creating an environment where both business and people can thrive through listening leadership. The progress has been steady and transformative. “I’m finally seeing mobility within the business. People now realize they can grow their careers here—that’s been a

highlight for me.” As Courts celebrates 60 years, King’s enthusiasm is palpable. “I get excited about the legacy we’re creating across the retail landscape in Barbados. That pride drives my energy and passion.” Recent years have tested that philosophy. The strategic consolidation of branches culminating in the highly successful opening of the Welches megastore demanded significant change management. “It revealed the adaptability and resilience of everyone here,” King said proudly. Beyond physical transformation there have been ongoing cultural strides including revitalised staff rewards, recognition programmes, and employee experience initiatives built on team feedback.

60 years is certainly worth a

Celebration

Happy Anniversary to the team at Courts We are proud associates. Best wishes for your furture ahead

Tracee Albert-Gordon

Connecting the dots between people and service

OR TRACEE ALBERT-GORDON, Director of Customer Experience and Technical Services, excellence isn’t just about processes—it’s about people. Over eight years with Courts Barbados, she’s helped drive a transformation in how the retail leader approaches service. “We’ve become more intentional about understanding what customers need and fixing the things that matter most to them,” she said. Her vision is clear: ensure every customer feels supported from start to finish. Leading the contact centre, e-commerce support, telesales, and aftersales services, Albert-Gordon sees her wide-ranging role through a singular lens—creating seamless experiences that build lasting trust. The evolution hasn’t been without challenge. But for this dynamic leader, the real reward lies in watching her teams grow, take on responsibility, and deliver work they’re proud of. “The relationships, the teamwork, and the shared commitment to improving the customer journey—that’s what makes it all worthwhile.” As a new mother to toddler twins and MBA candidate, Albert-Gordon knows balance requires intention. “It’s about knowing when to pause, when to ask for help, and when to give yourself grace.” Looking ahead to Courts’ next chapter, her ambition is bold yet grounded: position Unicomer Barbados as the regional leader in customer experience. “We’ve built a strong base. Our next phase is about embedding consistency and sustaining continuous improvement across the business.” For Albert-Gordon, connecting the dots means more than aligning departments—it means uniting vision, people, and purpose.

11D

Sunday, December 14, 2025

FEATURE

Shaun Aleong:

Driving change, building teams

HAUN ALEONG HAS SPENT seven years with the Unicomer Group and three of those shaping the Barbadian arm of the business as Commercial Director. At forty-four, he’s not just a young and budding executive; he’s a builder of teams and a strategist who believes change is the engine of growth. The move that defined his career came four years after he joined the Unicomer group in Trinidad as a Senior Manager. A chance to live and work with the executive team in Barbados presented itself, and he took it with both hands and a full heart. The hardest part, he recalls, was leaving behind both his social and family connections in Trinidad. Yet Barbados offered him something equally compelling: an executive seat on a local team, proximity to his friends and family—just 50 minutes away—and the professional development he sought. January 3rd, 2026, marks the third anniversary of that fateful decision, when he migrated to Barbados (via Tobago, where he had led the operations side of the business). Today, Barbados feels like home. Aleong thrives in a culture of results and change, working alongside an executive team that shares a clear purpose. In his current role, he bears the full weight of steering stock levels, ensuring a broad, high-quality assortment of products, and cultivating an environment where sales can flourish. He leads a small, hardworking group of buyers and marketers, and under his guidance they have embraced new approaches, adapted to evolving market dynamics, and learned to lean on one another. That collaboration has been especially vital in a company with more than six decades of service to its community. Change, for Shaun, is a fundamental business discipline. The biggest shifts have been personal and professional: a pivot from store operations management to the commercial function, and the on-the-ground adjustments required by a fast-moving marketplace. “It’s been an interesting and challenging journey, one of sacrifice and growth,” he says. “But life itself is about change—being able to take on new responsibilities and challenges. I’ve always been hungry to learn. When I decided to move to Barbados, it was all about growth and adding meaningful value to the organization.” Looking ahead, Shaun is focused on strengthening his team, empowering each member in their domains, and ensuring resilience and peak performance. He also wants his colleagues to feel the satisfaction that comes from giving their best in service of a business that is proud to serve the local market. Despite the external environmental turbulence, he refuses to be daunted by the future; instead, he’s intent on elevating Courts’ marketing efforts and broader commercial offerings to new heights. “Why can’t we be the best commercial team in the Caribbean?” he asks with a confident smile. As he reflects on what has been accomplished with his team, he remains proud and fulfilled by working in a thriving enterprise that matters to Barbados. As Courts enters its next era, his guiding vision remains steadfast: to maximise and excel in every God-given gift, capacity, and ability entrusted to him in this life.

Looking ahead, Shaun is focused on strengthening his team, empowering each member in their domains, and ensuring resilience and peak performance. He also wants his colleagues to feel the satisfaction that comes from giving their best in service of a business that is proud to serve the local market.

12D

The unseen backbone:

Sunday, December 14, 2025

FEATURE

How Internal Control secures Courts’ operations

Marcia Branford (second from left) and members of the Internal Control team (from left): Barry Mahy, Marsene Walcott and Sharece Shepherd. (GP)

NDERPINNING COURTS’ BOLD GROWTH is the Internal Control Department, which focuses on protecting the business and ensuring smooth operations. Marcia Branford, the Internal Control Manager for Unicomer Barbados, who transitioned from Unicomer Trinidad in 2023, brings a fresh perspective to the Barbadian operation. “Internal control means that we are responsible for safeguarding company assets. That can be our stock – the items that we actually sell to customers – but it could also mean our fixed products and cash provided to customers through our Cash Loan and Sales Financing facilities. In addition, we look at processes to ensure that the way we operate is as efficient as possible, for the benefit of customers, staff and the company,” she explained. This approach has led to significant changes, driven by technology. Branford noted that while the core foundation remains the same, the methods have changed. This digital move, she suggested, has clearly improved

the customer experience. “Having a system, a platform in place, I think it makes a lot of things faster, more efficient for the customer,” Branford said. “The customer doesn’t necessarily have to come in to the location to do certain transactions. You are able to do that from the comfort of your home. “Back in the day, a lot of what we would have done would have been very manual. Everything was paperbased,” she recalled. “Now, because of the way that not just Unicomer but the world is trending, a lot of what we do is system-based.” Branford said her small team of six collaborates with nearly every department – from Sales and Credit to Distribution and IT. She says this gives internal control a broad view of operations that is crucial for balancing the needs of retail. “The challenge is trying to find that balance of adequate process controls while allowing the company to remain fluid in meeting customer needs. Customers want items quickly . . . they want to be able to come in today, get the

Congrats

item today,” she stated. “But how do you manage that process to ensure that the company is operating in a way where we can account for the items that we’re selling?” The key, she asserted, is adaptability. Looking ahead to the company’s future growth, Branford said consumers are first at Courts. “The priority remains the same. We’ve always wanted to provide value to our customers, giving them access to products they may need but can’t afford right now, such as hire purchase options. “Our function is to support the company in that activity. We may not be front-end selling directly to the customer, but what we do in the background directly impacts the company’s ability to provide value.” Branford who is passionate about her role and working at Unicomer added, “I believe what I do makes a difference. There’s often an assumption that internal control knows everything. Yes, we like to figure things out and guide others. It’s a challenge for me, but a rewarding one.” (SD)

Profiles Caribbean Inc. extends heartfelt

Best wishes to the Management & Staff of

to Unicomer Barbados Limited. on its

On the Occasion

sixtieth Anniversary

Anniversary

May you continue to grow from strenght to strength!

Services

champers@champersinc.com www.champersbarbados.com

Your six decades of exceptional service and meaningful contribution to Barbados’ economic and social landscape are truly commendable.

Assessments, Recruitment, Consulting, Training, Executive Coaching

13D

Sunday, December 14, 2025

FEATURE

Building a legacy through talent

MPLOYEES ARE THE BACKBONE of successful businesses and at Courts, they’re considered a top asset. The Human Capital Department ensures the retail company hires the best talent and drives employee satisfaction by managing everything from competitive benefits to professional growth. Two key roles in this department are Talent Acquisition and Development, led by Danielle Holder, and Employee Relations and Compensation, led by Kathy-Ann Crichlow.

Attracting and Developing Top Talent Danielle Holder, the Talent Acquisition and Development Manager, focuses on ensuring the company hires and retains qualified individuals through development. “I work very closely with our Director of Talent & Organisation Development and leaders across the business to ensure that Unicomer (Barbados) Limited is staffed with suitable and capable talent at all levels, and that said talent is retained and meaningfully developed. I am supported by an energetic and competent team, and together, we ensure that all recruitment, training and development, performance management and engagement activities are executed in ways that add value to the organisation.” She acknowledges the challenges in a competitive environment, noting “retail by its very nature is hungry and competitive. Not everyone is suited for a role in such an environment, even roles which aren’t directly customer-facing”. She, however, points out that Courts has a distinct advantage as a legacy brand. “Prospective candidates are often attracted by the opportunity of working with a local legacy brand as well-known as Courts and retained through opportunities to advance their careers within the Unicomer group—an industry leader across the Caribbean and Latin America.” Courts has a dedicated workforce of 280 employees, some of whom have been with the company for over 30 years. “That alone speaks to the fondness that exists for Courts as a top employer,” Holder said, noting that the company’s retention strategy involves ongoing skill development, rewards based on performance, and a positive, inclusive workplace culture. “A large part of UBL’s employer value proposition (EVP), in addition to the elements mentioned earlier, is growing from within and we have a number of success stories of employees who have grown through the ranks.” To maintain a steady flow of talent, Holder disclosed that the company has valuable partnerships with institutions like the University of the West Indies Cave Hill and the Samuel Jackman Prescod Institute of Technology. “This enables us to reach new graduates and emerging talent at a critical point in their development. “Prospective candidates are often surprised to learn about the various career pathways available. Courts is more than sales; we offer opportunities in Consumer Finance (the engine behind our Ready Cash product), logistics and distribution, merchandising and technical Services, so it provides a rich foundation regardless of one’s area of specialty.” Employee Relations and Equity Kathy-Ann Crichlow, the Senior Employee Relations Officer, handles a vital role that focuses on employee well-being through fair compensation and compliance. “My role involves all aspects of compensation, which includes salary reviews, pay analysis, and overseeing the compensation administration process, including verifying payroll accuracy,” Crichlow explained. Please add at the beginning: For our company to thrive and meet the challenges of a dynamic market, we rely on a strong, stable foundation built on fair treatment and clear operational guidelines. The Employee Relations Team serves as the essential business partner that safeguards both our employees and our business interests. Her duties also cover benefits administration, leave management, grievance and disciplinary matters, and labour relations. Crichlow stressed that being competitive is key to attracting talent. To ensure fairness, the team conducts thorough market research. In an ever-changing regulatory landscape, our team provides the business with essential guidance on all aspects of labour law compliance. “We look at what similar companies in Barbados are paying, along with the roles and benefits those positions offer. It’s not just about salary; benefits are important too,” she said. They also compare roles internally and regionally to maintain fairness. Crichlow believes that good communication and building trust with employees is key. To ensure we attract and retain top talent, our team conducts regular, in-depth compensation and benefits analysis. This process involves benchmarking against peer companies in Barbados, carefully examining not just base salaries but also the total reward package, including benefits. Furthermore, we maintain fairness by performing internal and regional comparisons to uphold equity across all positions. In addition to salaries, she revealed that employees also enjoy benefits like medical, pension, and life insurance. Employees also receive special rates based on cash loans and purchases. The team in the Human Capital Department ensures that Courts’ internal processes— from hiring to retirement—are fair and supportive, to maintain the company’s position as a preferred employer. (SD)

Kathy-Ann Crichlow: Senior Employee Relations Officer. (GP)

14D

Sunday, December 14, 2025

FEATURE

Customer care is king at Courts C

OURTS’ COMMITMENT TO CUSTOMERS has never been stronger. Leading the effort to ensure every customer interaction is positive, consistent, and supportive is Phyllis Bynoe, Assistant Customer Experience Manager. “I see myself as a servant and, therefore I want to help persons as much as possible. I want to see people happy as well.” Her role is broad. It includes every channel that you can think of, whether it’s E-commerce, social media, or the entire business. She simply aims to make the customer experience consistent and focused on their needs. Bynoe’s team of 17 oversees the entire customer journey, from initial questions to resolving complaints. They analyse feedback from every interaction, including surveys, online reviews, and direct contact. This multi-channel approach helps them spot and address recurring trends, leading to improvements across logistics, technical service, sales, and credit teams. To ensure a consistent experience at all Courts branches, the team uses three main strategies: standardisation, training, and communication. “We set clear service standards and operating procedures that shape the Courts experience,” Bynoe explained. She highlighted that every interaction, from greeting customers to after-sales support, is carefully planned. “We think of the consumer stage, the awareness stage, the purchasing, the aftersales, even the advocacy.” The company invests significantly in crosstraining. This, she said, guarantees that every team member, no matter the location,

Phyllis Bynoe, Assistant Customer Experience Manager with her team. (GP)

provides the same high quality of service. The team also conducts regular store audits and walkthroughs to evaluate everything, from store appearance to staff behaviour. “So we maintain a strong, frequent communication with store managers to ensure alignment, to share updates and address any service gaps. And we try to do that immediately, I should say. And this combination ensures that no matter which Courts location the customer visits, they enjoy and receive the same reliable, highquality experience.” One of the most effective initiatives that Bynoe’s department has introduced

mcgarg@caribsurf.com

is a dedicated help desk within Customer Experience. “Bynoe shared that they saw an opportunity to enhance how quickly customers received updates. In response, the team introduced a dedicated agent responsible for proactively managing and tracking customer requests, ensuring smoother follow-ups and a more seamless experience.” “And that person’s responsibility is to manage and follow-up with calls, tracking and scanning customer requests, and ensuring timely communication back to our customers. So they have to obviously collaborate and communicate with the different areas of the business, especially our distribution centre.” This change has been a major improvement. “Our service levels have improved and we realise that customers

are receiving faster and more consistent responses from the customer experience team. Overall, it has allowed our inbound team to concentrate on resolving queries more quickly while giving customers a clearer sense of accountability and support.” Bynoe welcomes challenges and views tough customer situations as opportunities to grow. “These are the experiences that help us learn and develop and grow. I believe that this is where we want to be, to show our customers they are valued and cared for.” As Courts celebrates its 60th anniversary, Bynoe hopes for the best in the coming years. Her greatest wish is for the company’s customer focus to be exceptional for every customer, ensuring that the business stays a well-respected name that continues to grow with the Barbados community. (SD)

sales@odollsltd.com

15D

Sunday, December 14, 2025

Winning formula FEATURE

Smart choices, savvy marketing

OURTS’ ONGOING SUCCESS in the retail sector results from careful planning, informed buying, and strong customer-focused marketing. This strategy involves two key figures in the commercial division: Briana Brathwaite, Junior Buying Manager, who selects what Courts sells, and Keisha Allamby, Brand Manager, who communicates these offerings to customers. Making the Right Selection – Briana Brathwaite As Junior Buying Manager in the Merchandise Department, Briana Brathwaite ensures Courts offers “the right product, at the right time, at the right price”. This, she said, requires thorough analysis to match the offerings of global suppliers with local customer preferences. “We look at the movement of the products, and use that to analyse shopping behaviour and change in tastes for our customers, and this allows us to make informed decisions in our product selections.” She uses an allotment system known as MSSR (Merchandise Spacing for Retail Value) to choose furniture based on the size of the Courts store, ensuring she maintains a “bell curve” of options. Brathwaite disclosed that Courts maintains strong relationships with its suppliers to secure the best products and she uses the data to negotiate and guide future purchases. She also monitors competitor analysis and regional performance to identify market gaps. It’s tasks like these that Brathwaite sees as essential to the company’s performance. “I serve as the link between suppliers, internal teams, and customer expectations. By choosing the right products and managing my supplier relationships. I help ensure that the brand maintains its reputation for quality and value. So essentially, my role supports both revenue generation and customer satisfaction,” Brathwaite said. She noted that customers are way more savvy now, and she’s seeing major growth in “smart home connected products” such as smart TVs and energy-efficient devices. “As technology becomes more accessible, the demand for a connected home will keep rising,” she added. Keisha Allamby tells the Courts story Keisha Allamby is the familiar face promoting all that Courts has to offer. Once the products are selected, Allamby, Brand Manager for Courts and Credit Marketing, communicates these offerings to the public. “In Marketing, we have a responsibility to communicate effectively with our customers,” she said. She considers the role “essential” because we’re speaking on behalf of the company”. Allamby said customers are always at the centre of every campaign. She pointed out that the team ensures that campaigns align with the regional Unicomer group, but are also adjusted so that the messaging fits their lifestyle, because “we are a lifestyle store”. She expressed pride in Courts’ history in Barbados, noting that the company was “one of the first to introduce credit financing to Barbados”, enabling citizens to “achieve a standard of living that might otherwise have been difficult for some.” To stay relevant in a fast-changing market, the marketing team keeps an eye on global and local trends, especially the growing shift to digital platforms. “Barbadians are very plugged in. So a lot of businesses are now using [social media] to communicate more, not just about services but also to have conversations with customers, and we have also made sure that we have taken a

step in that direction as well.” Allamby, who is passionate about delivering successful campaigns, said they measure the impact not only based on sales but also according to customer engagement. “We measure one of the top metrics, which would be sales for that month. But we also look at how our customers engage with us online.”

Members of the Commercial Department: Shaniece Davis, Briana Brathwaite, Kearen Grant-Brathwaite, Keisha Allamby and Commercial Director Shaun Aleong. (GP) Allamby believes the Courts brand is effective and they are striving to make it even better. “We’re always working hard to improve... We have a dedicated team who goes above and beyond to serve our customers. We will continue to ensure Courts continues to deliver on its promise of providing quality and value to customers.” (SD)

16D

Sunday, December 14, 2025

“

FEATURE

Courts Welches raising the bar

17D

Sunday, December 14, 2025

We are really happy to bring this to the Barbadian public, it is really very spacious, and it allows us to consolidate all of our various brands under one house. It really lends for a superior shopping experience with the customer as well.

The store offers a wider selection, including furniture, appliances, an optical range, and the well-known “Radio Shack wall.” This selection ensures it operates as a fullservice superstore. To enhance the atmosphere, Courts partnered with Starbucks to give customers a great place to relax and enjoy coffee. Judy Holder-Babb, the Visual Merchandising Manager, shared that planning for the store’s look started nearly two years before opening. The focus was on the customer journey and visual impact. “The very first thing customers notice is what we call visual information. It’s about the visual impact. It’s how you combine your products, your environment, and your space to stimulate and engage customers.” The layout includes elements to reduce stress, such as wider aisles, good lighting, and proper customer flow. The store features a unique two-floor design, with a mezzanine dedicated to Courts furniture. This aspect has become a popular talking point. “One interesting feature is the escalator. People really enjoy that there’s an escalator that takes them up to the mezzanine floor,” she said. The store also offers exclusive products, including the Home & Nature furniture range from Indonesia, and features interactive areas. “We have interactive electronic tables and a gaming zone where you can come in, use our controls to play games, and interact with the TVs. This will give you a better shopping choice.” Ultimately, the store’s success depends on customer feedback, which only been positive. “Feedback from customers who visited us at the opening and those shopping now have been great. Everyone keeps telling us, ‘I feel like I’m in a store overseas. Wow!’” (SD)

“

INE MONTHS AFTER IT OPENED, the Courts Welches Superstore has changed the face of retail in Barbados. This $6 million investment combined the smaller Speightstown and Haggatt Hall branches. It marks a significant milestone for Courts, coinciding with its 60th anniversary in Barbados. Dr Trisha Tannis, Managing Director of Unicomer Barbados Ltd, has described the new 20 000-square-foot facility at W Plaza in St. Thomas as the start of a careful transformation. “We have actually grown pretty rapidly through some of our smaller locations. Now we felt it was time to consolidate and offer a more spacious environment. We want to raise our standards to what can easily be seen as international levels of merchandising,” Tannis explained. The main idea behind the Welches concept is consolidation. This allows the Unicomer Group to present all its brands under one roof, improving the overall shopping experience.

From left: Felix Siman, Managing Director Caribbean Unicomer Group; Prime Minister Mia Mottley; Mario Siman Chairman & CEO, Unicomer Group; and Dr Trisha Tannis Managing Director, Unicomer Barbados Ltd, cut the ribbon at the opening ceremony of the Courts Welches store. (GP)

Home and Nature products on display. (GP) View from the top floor. (GP)

Trying on the perfect pair at Courts Optical, Welches. (GP)

A customer browses the selection at the RadioShack store. (GP)

16D

Sunday, December 14, 2025

“

FEATURE

Courts Welches raising the bar

17D

Sunday, December 14, 2025

“

Home and Nature products on display. (GP) View from the top floor. (GP)

Trying on the perfect pair at Courts Optical, Welches. (GP)

A customer browses the selection at the RadioShack store. (GP)

18D

FEATURE

Courts

Sunday, December 14, 2025

powers ahead

as Commercial Sales drive Barbados’ business boom

OURTS HAS BEEN KNOWN FOR FURNISHING Barbadian homes since it opened its doors in 1965. And, if you didn’t know, they’ve been equipping businesses too, from boutique villas to large industrial facilities with modern, state-of-the-art products through their Commercial Sales Department. Cheryl Osbourne, Commercial Sales Manager, has been steering Courts into the dynamic business-to-business (B2B) market. “We generally sell to all businesses. It’s a B2B function. We have customers and clients who might have an office and need office equipment, or they want products for their kitchen, staff room. “For our hospitality clients, such as Airbnbs, hotels and villas, we either purchase the items or in some cases place a special order to bring in their specific

products.” Osbourne sees her department as a key part of Courts’ growth and modernisation. “We’re not where we were 60 years ago. It’s a company that is dynamic and will continue to change over the years.” The Commercial Sales Department offers a wide range of products, from supplying everyday products like TVs and microwaves to more industrial equipment. Cheryl Osbourne, Commercial Sales Manager. (GP)

clientservices@dmavaluevacations.com https://www.dmavaluevacations.com

“We’ve sourced industrial dryers, display screens for retail businesses and so much more, our reach extends quite far. That’s one thing about Courts, over the years we have strived to consistently deliver to our customers the items they need.” The Commercial Sales Department has been seeing robust business this year, largely due to the construction boom in the tourism sector. To meet the needs of her savvy customers, Osbourne keeps a close eye on global trends, consults with designers and subscribes to publications from the Barbados Institute of Architects. “However, she believes that offering from Courts Business Solutions has an edge as it provides “personalised service”. My commitment to being the point of contact from start to finish, even coordinating with the buying, procurement, and credit teams, saves clients valuable time and builds trust.” Osbourne is confident the Commercial Sales Department will continue to thrive, and suggests its future growth will be driven by the demand for technology. ““We are entering a space where you can receive products with digital screens, for example some fridges we recently sold, and this is becoming common… Technology is where it’s going. It’s playing a very significant role,” she said, adding that Courts is ready for this future. “We will continue to embrace changes in technology and adapt to the changing market to ensure Courts remains an essential partner for both homes and businesses for another 60 years.” (SD)

Sunday, December 14, 2025

Powering purchases

19D

FEATURE

How Courts’ Consumer Finance team keeps Barbados moving

HE COURTS CONSUMER FINANCE Department plays a vital role in the company’s 60-year success by giving customers the financial help they need to furnish their homes and meet other needs. The department handles everything from cash loans and storecards to approval processes and collections, balancing commercial growth with customer care. Tyhisha Cetoute heads this important operation as the Manager of Cash Loans and Storecard. She leads a team focused on providing access to credit while generating revenue across three major locations. “My role as Manager of Cash Loans and Storecard involves overseeing the day-to-day operations of the cash loan stores and store card operations. I manage loan approval, monitor portfolio performance, ensure compliance with credit policies, and lead a team to deliver exceptional customer service,” Cetoute explained. The department’s stability hinges on careful credit evaluation. Cetoute’s team looks at each application on its own merit ensuring compliance with lending guidelines and internal policies. They strive to reduce default risks by assessing “the customer’s ability to comfortably repay, employment stability, credit history, previous repayment behaviour with Courts, and other lending agencies”. Supporting this careful decision-making process is Ayodele Best, Supervisor of Sanctioning, who works to mitigate the possible losses inherent in lending to higherrisk applicants. “As the Sanctioning Supervisor, in underwriting, my role is to review, approve cases outside standard authority, ensuring that underwriting decisions comply with policy and regulations, providing guidance to the team and customers alike, and assess risk to maintain strong governance to protect the business.” He understands the challenges of “handling borderline credit cases” and balancing “a quick turnaround time with accuracy”. Best stressed that his guiding principles are “upholding strong, consistent underwriting standards while helping the customer find responsible solutions within the policy”. The department also generates significant revenue through additional financial products. Chelsi Barrow, Administrator of Secondary Products, oversees the storecard product. She has held this role for six years. Her duties include “assisting with storecard offerings, including activation, maintenance, and updates, while addressing queries and resolving customer issues promptly”. “I love my role very much. I am the first point of contact for all storecard customers; an engagement I enjoy. I also work with my other team members to continuously grow the storecard portfolio. We are working on improving the product to give our customers an even better experience and I am excited to be a part of this transition. Barrow said the storecard team keeps customers informed through in-store brochures, social media, and “daily proactive calls to existing customers, along with instore demos to explain the benefits and highlight merchant partnerships”. To enhance the customer experience, they have also “simplified the onboarding process to cut down on paper and provide a digital platform”. The process doesn’t end with a sale; it continues with the Collections Team, led by veteran Lisa Powell, the Team Leader. Powell, who has been with Courts for 20 years, manages a team of ten agents, ensuring they meet targets while respecting customer dignity. “My role is to ensure that we meet our collection targets while really maintaining the high standards of customer service,” Powell said. Her team uses practical solutions, working with and providing tailored solutions to customers experiencing financial difficulty. Powell explains that it is a delicate balance at times, following up for outstanding payments while always maintaining empathy and professionalism. She pays close attention to the Team’s “Customer Experience Scores”, To ensure customer satisfaction is maintained at the highest levels. Powell’s team supports customer loyalty by fostering empathy. “We really focus on building strong relationships with our customers. My team often acts as financial advisors and sometimes even counsellors. Our goal is not just to collect the outstanding sums, but to maintain trust and ensure customer retention.” As Courts marks 60 years, the Consumer Finance team said it’s looking forward to ongoing innovation, especially through digital platforms and AI, to keep the company a leader in retail and credit access. (SD)

Tyhisha Cetoute, Manager of Cash Loans and Store Cards; Ayodele Best, Supervisor of Sanctions; Chelsi Barrow, Administrator of Secondary Products; and Lisa Powell, Collections. (GP)

20D

Sunday, December 14, 2025

An engine of support F FEATURE

OR SIX DECADES, Courts has succeeded not just by selling products but by offering lasting support to customers. The Technical Services department, led by Manager Ron Greaves, oversees the important after-sales support function. “The key aspect of my role is to ensure that every customer who makes a purchase with us continues to feel supported long after they leave the store,” Greaves explained. His team handles everything from installations to complex repairs. They collaborate closely with sales, logistics, and customer service to maintain the quality and efficiency that customers expect. Greaves, who has been with Courts for ten years, highlighted technology as the biggest driver of change. The department has moved from paper-based processes to a more tech-driven approach, integrating service systems across departments.

Ron Greaves. (GP)

“

The key aspect of my role is to ensure that every customer who makes a purchase with us continues to feel supported long after they leave the store.

To the team m at

as you celebrate a milestone.

60 years Of supplying superior products To Barbadian households

“

“This has been key in facilitating real-time sharing of information between my department, the sales, and the logistics departments,” he said. This system upgrade has enabled Courts to implement a “48-hour turnaround from the initial log of a customer’s concern to scheduling the visit”, which significantly reduces overall service time. One of the most significant changes in the department was moving from a traditional call centre to a centralised Customer Experience Centre. This hub now manages all customer communications across various channels and solves problems faster. Greaves points out that “a major part of this transformation is the extensive training provided to that team, equipping them with technical knowledge to resolve a wide range of queries at the first contact with the customer”. As products have become more complex—from smart appliances to energy-efficient electronics—the technical team has had to keep evolving. Greaves said that staying on top of rapid technological changes is their biggest challenge. “Products today require a level of expertise far different from what was needed in the past,” he said. To meet this demand, the team ensures “continuous training and access to the necessary tools” to handle the latest products and updated service protocols. According to Greaves, the Technical Services department is a key driver of business growth. He noted that timely service influences “repeat business, referrals and long-term loyalty”. Beyond repairs, the team supports future growth by providing vital data. They track product performance and technical issues, sharing these insights with merchandising teams to help make “smarter decisions about the brands and models we carry”. Looking ahead, he said they will focus on better supply-chain coordination for spare parts, to ensure they can continue to deliver timely repairs and invest in the training and certification of the technicians and customer service representatives. “Our continued focus is on strengthening the areas that matter most to customers, that is speed, reliability, technical expertise, and seamless communication.” (SD)

21D

Sunday, December 14, 2025

FEATURE

Human

touch, expert hands

Courts’ sales and cash teams deliver exceptional service

T COURTS, THE CUSTOMER EXPERIENCE stems from a passion for service and careful procedures. The Sales and Cash departments, staffed by employees with decades of experience, focus on a human-first approach to meet sales goals and foster lasting customer loyalty.

Efficient Service Maria Jemmott, Assistant Branch Manager at Sheraton, simply loves her job. She manages Customer Service Representatives and cashiers to ensure they meet their targets, making it a priority to keep them motivated and to provide excellent customer service. “We must make sure we give excellent customer service to every person that is entering the store.” A typical day for Jemmott starts early. She walks the floor to ensure promotions are displayed correctly, stock is well presented, and the team is ready for day ahead. “I love to work a lot with my staff.” She motivates them through daily meetings so they understand “where they stand, where they are today”. Dealing with daily challenges comes with the territory in a retail store. Jemmott always ensures there is follow-up. “I would just sit down with the customers, hear their issue. I take your name and number and follow up on the problem and get back to you. I liaise with the necessary departments, and even if there isn’t an immediate solution, I get back to you.” Customer Service is key Stacy Brewster, a Customer Service Representative since 2002, considers her job “very vital and important, as I see myself as the eyes and ears for the credit department”, collecting important financial information. For her, great customer service means treating others with “integrity, honesty, and always having a listening ear”. Brewster remembers helping an elderly customer get a missing stove rack, even though that customer wasn’t hers. “I see that as me doing the smallest gesture and getting a bigger return in the end.” That customer became one of her most loyal, referring friends and family. She does not shy away from difficult customers. “I always listen first, give them a little time that they can express themselves and ensure their needs are met.” Precision at the Checkout The efficiency of sales department depends on strict procedures in the cash department led by Fernelle Phillips-Haynes, Assistant Cash Manager – who has been with the company for 25 years. Her main tasks include managerial duties and ensuring all cash requirements meet legal standards, qualities, procedures, and regulations. “My role represents honesty, integrity and transparency.” Phillips-Haynes said accurate and timely reporting is especially critical to her work. “These tasks are prioritised by emphasising meeting the company’s deadlines and also by explaining the great significance of timely and accurate reporting within the organisation.” Her team prepares daily, weekly, and monthly reports, which undergo audits. Starting as a cashier in 2001, Phillips-Haynes loves sharing the knowledge she has gained. “Now it has been fair for me to have the opportunity to share that knowledge with new hires, to share my experience through coaching and mentoring.” She hopes Courts will continue to have “continuous success, sustainable growth, and maintain its position as the leader in retail in Barbados”.

Members of the Sales Team, led by Senior Branch Manager Faye Arthur. (GP)

Smooth Customer Service Margaret Downes-Grazette, a Cashier with 26 years of service now positioned at the new Welch’s branch, works alongside Brewster. Grazette’s role is to “handle customer payments while maintaining accuracy, providing receipts, and making sure the customer experience is smooth and efficient”. Grazette aims to leave a positive last impression at checkout. She achieves this by “greeting customers politely, being patient, and communicating clearly, remaining calm and professional”. For any issues, she stays composed and “contacts the relevant department for clarification or engages a manager if needed”. For these employees, they have a common goal: upholding the company’s reputation through teamwork, personal excellence, and treating every customer with the respect necessary to build lasting relationships. (SD)

22D

Sunday, December 14, 2025

FEATURE

Dedication and detail

in Courts’ Distribution Centre

The heart of our operations: A team that shows up, steps up, and delivers. (GP)

OURTS HAD BUILT ITS REPUTATION on the promise that customers will get the right product on time, every time. This commitment is fulfilled daily by the dedicated team at the Distribution Centre

(DC), which is the key hub for receiving, processing, and dispatching inventory across the island. The DC staff, who bring years of loyalty to the Courts brand, stressed that success depends on careful record-keeping and a

SUREPAY (Barbados) Limited is delighted to congratulate our esteemed partner, Unicomer Barbados Limited, as you celebrate 60 years of exceptional service to the people of Barbados. This milestone is truly worthy of celebration, and we wish you many more years of success.

strong sense of teamwork. The Administrative Hub: Running a Tight Ship Erlinda Russell, an Administrative Clerk with 26 years of service, acts as the crucial link between the DC and the rest of the company. She manages interactions with Human Capital and oversees data entry for incoming stock. “I mainly deal with the interaction between our Human Capital department that is located at head office. I make sure that any questions or queries they might have are answered. That is, communication and actioning of any requests are done,” Russell explained. Her role doesn’t stop there. “I also handle the data entry for shipments that come into the Distribution Centre. I make sure the stock is input into the system correctly so that it can be sent out to the other branches.” Russell prides herself on accuracy. “I’m a person that believes in 100 per cent accuracy at all times.” She runs what she calls a “tight ship”, making sure all documents are labelled and filed properly so that anyone can follow her work if she’s absent. Russell shares how technology has changed her demanding role over the past 26 years. She remembers manually entering product codes from often unclear paper documents. “Now you just go on the system and select the product code. This shift to digital entry has greatly improved efficiency, allowing the DC to process items faster, which benefits customers.” The Frontline of Logistics and Accuracy The focus on accuracy and timely delivery is echoed by the warehouse staff at the Distribution Centre. Kelly Ifill, a Warehouse Clerk with 27 years of service, highlights the important role of timely supply and customer support. Her daily tasks include making sure all items are available and ready for delivery to customers. She also picks and schedules deliveries to ensure the

branches have the needed stock. Ifill also handles customer inquiries, both from staff and direct customers picking up items. She aims to meet requests on time and stressed that this requires proper checks and documentation. “The processing is all about handling the documents promptly. If they’re not done on time, there will be a significant delay.” The Veteran’s Focus on Checks and Teamwork Catherine Clarke, a Warehouse/Audit Clerk with over 30 years of service, insists that careful checking is a must for deliveries and stock movements. She assists with distributing stock to branches and loading delivery trucks. When asked about the most challenging aspect of her long career, she highlighted the brisk arrival of trucks and tight schedule but insisted that it simply requires diligence: “You must conduct proper checks. Double-check yourself. Compare models to the paperwork. Make sure everything matches what’s supposed to go out.” For the members of the distribution staff, the most valued aspect is the workplace culture at Courts. Russell describes her colleagues as family and praises the good camaraderie. Ifill added, “We kind of work as a family.” Clarke agreed, stating that she enjoys the camaraderie and the assistance available, likening it to a family relationship. As Courts marks 60 years, the DC team assured it remains committed to delivering excellence to ensure the company keeps moving to higher heights. (SD)

Sunday, December 14, 2025

FEATURE

23D

V Vision and value at Courts Optical

OURTS OPTICAL, now in its 12th year of operation, has set itself apart in the eye care market by combining clinical expertise with the financial flexibility for which the Courts brand is known. Leading this specialised chain is Optical Chain Manager, Christopher Chandler, who manages daily operations and strategic planning. “As the Optical Chain Manager, I am in charge of the business unit, Courts Optical, day-to-day operations, planning, and ensuring that we make our targets, service our customers to the best of our ability and run a profitable business unit,” Chandler states. Courts Optical is built on ensuring patient satisfaction and clinical accuracy while working within a large retail brand. According to Chandler, investing in skilled staff and modern resources are critical to their success. “We have to make sure, first and foremost, that we have qualified, experienced staff. . . . All of our optometrists are board-certified,” he affirmed. This clinical foundation is supported by highly trained customer service representatives who are cross-trained “to know as much about the eye and the care of the eye as possible”. One major plus is the company’s in-house expertise that includes a full-time buyer who ensures “the widest range of brands in Barbados”, and their own stateof-the-art edging lab in Bridgetown. But what truly sets the brand apart is the seamless financial integration with Courts. “We still are the only optical house in Barbados that offers full financing for your lenses,” Chandler points out. “You can take your glasses right away and pay us over the course of 12 months or up to two years.” “So, that’s what we do to ensure that we give our customers good selection in terms of frame, good quality value in terms of lenses and affordability in terms of finance.” This combination of clinical and commercial precision is delivered daily by supervisors like Keiva Watson, Senior Optical Dispenser and Supervisor, who has been with the company for nearly 11 years. She oversees the Sheraton location, manages stock and serves as one of the opticians on duty. Watson guides customers through the detailed process of turning a prescription into functional, comfortable eyewear. This includes helping them choose frames based on preference and budget, as well as taking precise measurements like pupillary distance and height.

Optical Chain Manager, Christopher Chandler (right) with Senior Optical Dispenser and Supervisor Keiva Watson. (GP)

“So once the appropriate frame is selected, we take into consideration their budget. Then the patient or the customer would sit with me, the optician. We discuss the prescription that they’re getting in terms of the type of lenses that were recommended, the coatings, the transition for the sunlight, the anti-glare, whatever coating they’re requesting or might be necessary based on their day-to-day activities. And then once they’ve made a concrete decision, I will then take the measurements. “So in choosing the frame, we would make sure that the fit is accurate in terms of the temple length being correct, the size of the frame being perfect for that person. And then I will take the pupillary distance along with the height depending on the prescription. Once those measurements are taken and the customer completes their transaction, then those glasses are sent off to the lab within 24 hours to ensure that the lenses are made accurately.” The complexity of this work demands strong interpersonal skills from her team. Watson trains her optical service representatives using three key principles: “Active listening, empathy, and patience.” To reduce errors, we check each and every job that returns from the lab for accuracy of prescription. Courts Optical is also deeply involved in community health through its Brighter View programme, which offers free glasses to children identified as having a need for vision correction. Furthermore, children from four to 16 years of age receive free testing. Chandler said this is a critical service: “What we would like to remind Barbadians is that when you visit an eye care office, you want not just a vision test, but a check for the health of your eyes.” Looking forward, both Chandler and Watson said the goal is to keep growing and make eye care accessible for everyone. Watson, who is passionate about her job wishes for the brand to “be in the market for another 60 and more”. While Chandler wishes that Courts will continue helping Barbadians to have quality lives. (SD)

Sales@pascargobdos.com www.pascargousa.com

24D

A tradition FEATURE

Sunday, December 14, 2025

COURTS PROMOTIONS

of giving back Coraleen Boyce presented with her $100 000 Home Makeover by Managing Director, Dr Trisha Tannis in the Courts Mega Makeover Promotion. (GP)

Janelle Woodroffe is presented with her 2023 Nissan Leaf electric vehicle by Managing Director Dr Trisha Tannis, in the Courts Power Up Promotion. (GP)

OURTS CUSTOMERS HAVE COME to expect big rewards for shopping with the company. Courts is well-known for its grand campaigns that reward customer loyalty with major prizes and exciting community events every year. Brand Manager Keisha Allamby, who takes the lead on planning these initiatives, said the company is invested in these campaigns which go beyond typical discounts to “provide real, valuable chances for customers to win big for their loyalty”. “When we discuss our major promotions, we mean life-changing opportunities for our customers. It’s not just a contest; it’s a promise to give back to the community that has supported us for years.” One of the most notable campaigns was the Mega Makeover in 2023 which offered a $100 000 Grand Prize for a complete home renovation and furnishing. “The $100 000 Grand Prize was enormous, but the excitement was in the concept: a complete, full-scale renovation and furnishing. We wanted to make a statement that Courts is invested in helping our customers realise their ultimate home dreams.” Last year, the “Get More Vroom with Courts” promotion during the holiday season was a massive success designed to reward purchases of $799 or more with big prizes. “We actually did a motorcade where we drove the grand prize car on a trailer from Inchcape to Bridgetown. And we gave away so many things along the way,” Allamby recalled. The collaboration with Inchcape resulted in prizes that extended beyond the grand winner. The grand prize winner drove away with a brand new Suzuki Vitara Hybrid SUV, complete with free auto insurance and service for a year. But the prizes were spread across multiple winners. “Not only did we give away a brand new vehicle but we also did giveaways for two lucky winners actually. We gave two persons separate $10 000 dream home bundles.” In 2022, the Power Up With Courts promotion focused on sustainable energy and cost savings. “So not only did we give away an electric vehicle, a Nissan Leaf, but we also gave away a photovoltaic system.” The partnership with William Solar ensured the winner received professional installation, guaranteeing long-term benefit. “That means if something happens, that person has a backup. And they will also benefit from a drop in their electricity costs.” An additional winner received energy saving appliances. The opportunity to win big continues this holiday season. This December, the Pot O Gold: 60th Anniversary Edition promotion, offers customers a chance to win items such as a brand new Suzuki Fronx Hybrid SUV, a massive TCL 115” TV, and $60 000 cash!

Tameka Dawson was the winner of a 2024 Suzuki Grand Vitara Hybrid SUV in the Courts Get More Vroom Promotion. (GP)

25D

Sunday, December 14, 2025

FEATURE

Courts champions community

Transforming homes, health, and education across Barbados

OURTS’ IMPACT IN BARBADOS is defined not just by its retail stores but also by its ready support for community and national initiatives that impact homes, health and education. Brand Manager Keisha Allamby said the company’s corporate social responsibility strategy is deliberately widespread. One of its most ambitious projects to date was the memorable Mega Makeover. This initiative grew from a smaller regional concept, “Operation Home Transformation”. “It was $100 000 that we put towards recreating the home for this lucky customer. It was a lot of work and we did it within a week. “It’s one thing to make over a room, it’s another thing to leave home and come back to essentially a brand new house provided by Courts. The effort involved carpenters, painters and the entire team, giving the company a chance to “showcase what we could do for your home as well”. Focusing on Children and Families Children and education are at the heart of Courts’ giving. According to Allamby, donations to Children’s Homes initiatives are a must, and those are carefully planned to meet real needs. The Courts team shops for items like clothing and shoes based on specific lists provided by the Child Care Board, packaging and presenting them to the house mothers. Courts has already touched the Nightingale Children’s Village and the Farr’s Children’s Home.

Courts Employee Education Programme awardees with Director of Talent and Organisational Development Gail-Ann King. (GP) “We didn’t want to just give them toys... We wanted to make sure that we give them things that they absolutely needed.” Health and Education Outreach The company’s commitment extends to physical health through Optical Outreach, run under the name Brighter View. The Courts Optical team works with select schools to identify students struggling with their vision. “The kids who might be in need of assistance, they’re identified to us. The Courts optical team would go to the schools and actually do the eye exams there. And from those eye exams, they would then provide the kids with frames and lenses and then with the correct prescriptions. “It’s something that has always been a part of what we do here.”

Courts also prioritises institutional support, maintaining a constant collaboration with the Queen Elizabeth Hospital (QEH). A recent QEH donation saw Courts provide “two large TVs – one was placed in the Accident and Emergency Department to provide relief to patients, while the other is used for staff training”. Furthermore, the company has provided essential assistance to secondary schools, including the Lodge School and Parkinson Memorial, donating items to outfit their home economics departments and providing Wi-Fi switches and IT technical

support to improve connectivity and education delivery. And staff are not left out. Internally, Courts supports its own through the Employee Scholarship Programme, which is available every fiscal year. It provides funds to staff to assist with back-to-school purchases for their children. Giving back is in Courts’ DNA, and Allamby says, “It’s such an essential part of who we are, that wherever we are able to assist, we will try our best to meet that need.” (SD)

26D

Sunday, December 14, 2025

Courts lights the way!

FEATURE

Courts’ Managing Director Dr Trisha Tannis with Brand Manager Keisha Allamby. (GP)

N A SPECTACULAR TRIBUTE to its 60-year presence in Barbados, the Courts Parade, a favourite for Barbadians, especially boys and girls dazzled by the creative displays, returned to the streets of Bridgetown this year. The November 22 grand event, themed “The Courts Lighted Parade to Paradise,” featured a colourful mix of designs reflecting the spirit of the Independence and the joys of Christmas. Hundreds lining the route gazed, danced, waved and sang as the parade which started at Queen’s Park moved through The City featuring nine colourful floats. Santa and Mrs Claus spread joy, pirates sailed by and the glamour of the Gatsby era was showcased.

Dancers during the parade. (GP)

Courts float on display. (GP)

Scores of patrons lined the streets to witness the spectacle. (GP)

Chattle houses were also part of the float display. (GP)

Santa’s float was definately well-received. (GP)

Highlights of the dazzling 60th Anniversary Parade returns in spectacular style Courts’ Managing Director, Dr Trisha Tannis, who joined the celebrations dressed as an angel, said the beautiful sights represented a moving history of the company’s most significant promotional campaigns and a thank-you to customers. “These are the most iconic promotions that Courts essentially put to the public the last 60 years. Most of the floats, if not all, essentially are those thematic promotions.” They included memorable customer giveaways over the years including Gold Rush, Millennial Mania, Mega Makeover and Vroom Vroom. The parade also celebrated Barbadian identity and the Christmas season. It featured the Star Of Bethlehem, a guiding

symbol of hope and peace, followed by Santa’s Village where Jolly St Nick and Mrs Claus spread cheer. Culturally, the parade included the “I Am A Bajan” float, a nostalgic look at the past landscape of chattel houses and vendors. The “Treasure Chest – Under The Sea” float represented the island’s history while showcasing modern treasure of furniture and appliances Tannis pointed out that the event was an important celebration of both longevity and loyalty. The two-hour spectacle included a impressive fireworks display and wrapped up at the Courts flagship store on St. George Street, marking the peak of the grand celebration.

27D

Sunday, December 14, 2025

Behind the numbers

FEATURE

Jason Gill, Accountant and Tameisha Baird, Finance Clerk. (GP)

How Courts’ Finance team fuels the company’s growth

HILE CUSTOMERS ENJOY the lively showrooms and helpful sales teams, the real work behind Courts’ growth comes from the Finance Department. Assistant Finance Manager Tracy Hinds describes her team as the essential interpreters of the company’s performance, who ensure that every dollar spent supports the company’s vision. “Numbers at the end of the day always tell a story,” Hinds said. Her main functions involve thorough reporting, reviewing, and analysing financial data to understand every aspect of the business. Hinds pointed out that insights from the finance team are crucial for assessing the health of the entire operation. “So in interpreting those numbers, I help identify problem areas in the business, areas that we are performing well in, and things that

we can improve in. So, all across the business, that is what we look at.” And while the numbers are important, she made it clear that they are not only looking at profits but every action is aimed at safeguarding the well-being of customers and employees, especially when deciding how to allocate funds effectively. We look at how we can continually improve and at the efficiency of our delivery of services to customers and staff. To maintain sound finances, the Finance Department seeks to uphold financial integrity and strict compliance. This is done through a thorough system of checks and balances. “We have stringent reviews. Our department itself is divided into different departments. So the inputs that come into the departments are reviewed. And then our department is then reviewed by me and the finance manager to make sure that we’re always in compliance.” When non-compliance happens, the team takes immediate action to find the root cause: “Where compliance fails we investigate and work with the business

to make improvements. There are always review processes inside our department.” The Finance team always keeps a close eye on the economic environment. In addition to changes in the local economy, it has been monitoring global issues like supply chain challenges, which are likely to affect operations. Hinds noted that the department relies on information from professional bodies like ACCA and their own corporate office. This data helps them forecast future costs and formulate strategies. “We actually put our heads together, not just locally, but with our counterparts in the group when necessary as well to find solutions. “For instance, when there are issues with the Panama Canal, we know logistically that is going to cause issues. We’re going to expect increased costs coming from our logistics department. So, it’s different things that we see that we may have to adjust to.” Looking ahead, Hinds sees the finance function continuing to rapidly evolve towards real-time reporting. “The finance function has been evolving over the last few years and it

just continues to evolve. AI now is going to play a very big part in it. It will help assist with the tedium and manual work of mining data. So we can do a lot more detailed analysis to assist our decision making.” (SD)

Congratulations to the team at Courts as you celebrate your 60th anniversary. We are proud to partner with you to make quality musical equipment available to persons across the island, with your flexible Hire Purchase plans.

Congrats

Making music makes you smarter.

to the Management & Staff of

as you celebrate

True! Kids who learn to play a musical instrument also improve other vital life skills: creativity, concentration, memory, self- confidence, teamwork, hand-eye co-ordination, problem solving and lots more. At A&B for over 50 years we have been helping kids and parents discover the rewards of making music. Can we help you discover all the joys (and benefits) of making music too?

60 years We have enjoyed a great relationship with you over the years, and look forward to continued partnership in the future.

Webster Industrial Park, Wildey, Tel: 430-1100

SCAN FOR WEBSITE

28D

Sunday, December 14, 2025

A Legacy of Loyalty: FEATURE

Courts’ long-serving team shares 40 years of dedication, growth and heart

decades Maria Jemmott — Four of dedication

N 1984, A NERVOUS 18-YEAR-OLD MARIA JEMMOTT, fresh out of secretarial school, walked through the doors of Courts. Forty-one years later, she stands proudly as the Assistant Branch Manager at Courts Sheraton. “To me, here at Courts, it’s like a home away from home. It’s like a family. Everybody tries to assist each other.” She recalls being warmly welcomed by her manager, Maureen Green, and immediately feeling part of the team. “They really made me feel welcome, as though I was there for a long time. I was part of what we call the family.” Maria began as a receptionist before moving into office roles, becoming a buying administrator and later a stock auditor across several locations. Since 2004, she has served as Assistant Branch Manager at nearly every Courts location except the main Bridgetown store. “I’ve worked in almost every department of Courts. I have a little knowledge of all the departments.” She remembers her early days as hectic but meaningful, witnessing dramatic changes in retail

operations. “When I first came to Courts, everything was manual. There was a lot of writing, a lot of paperwork. There’s still paperwork, but it has been reduced tremendously. Departments like Marketing didn’t even exist.” Maria is most proud of her personal growth. “I have grown a lot from the shy 18-year-old when I first came in to now being skilled. I can hold my own. I give great

RA LEB TIN

S OF SERVI

From the Management and Staff of

STATIONERY

● Calendars ● Letterheads ● Business Cards ● Envelopes ● Complimentary Slips ● Invoice Books ● Receipt Books ● Form Sets ● Vouchers ● Newsletters ● Brochures ● Fliers ● Magazines ● Postcards ● Tickets ● Restaurant Menus ● Wedding Invitations ● Bookmarks ● Chits ● Novels/Booklets ● Text Books

SCHOOL SUPPLIES

● Music Manuscripts ● Lab Books ● Homework Books ● School Reports ● Exercise Books ● Hard cover Books ● Semi-hard cover Books ● Entry Forms ● Graph Books ● Sketch Pads ● Drawing Books ● Hymnals ● Attendance Registers ● Teacher’s Plan Books ● Mark Books

SERVICES

● Design for Print and Digital Media ● Cutting and Trimming ● Numbering ● Perforating ● Die Cutting ● Scoring ● Book Binding and Repairs ● Printing of documents ● Mugs ● Signs ● Banners

Call or E-mail Us Tel: (246) 429-3847 Cell: (246) 850-2078 Email: sales.prestigeprintltd@gmail.com

Maria Jemmott. (GP)

customer service.” She also celebrates the life she built during her years with the company. “I accomplished my own home. I have my two children who were born when I was here at Courts. I call them Courts babies.” She believes Courts thrives because it understands its customers. “Courts understands what customers like, what their challenges are, and works to meet those challenges.” As the company celebrates 60 years, she said, “I wish Courts will remain the leading retail store in Barbados for another 60 years or more.”

•

Continued on Page 29D

29D

Sunday, December 14, 2025

FEATURE

Andria Richards —

Rising through the ranks

“

I took ownership of Sheraton, like this is my branch. Year after year, we increased sales and always did better than the prior year.

NDRIA RICHARDS HAS SPENT more than 30 years climbing Courts’ ladder of success. She still remembers admiring the company’s professionalism on her first day—“the uniform, and all these ladies wearing stockings”. Just two years into the job, she was selected for the elite “A-Team”, which focused on expansion projects. “Courts decided to open a branch in Emerald City, and I was promoted to assistant manager, part of the A-Team again to help open the store.” She also took pride in managing the Sheraton branch. “I took ownership of Sheraton, like this is my branch. Year after year, we increased sales and always did better than the prior year.” Later, she helped open the Haggatt Hall store, the first regional prototype for the Courts brand. Today, she

“

manages the Welch’s store, the second prototype of its kind. “Here I am Branch Manager again, so I must be doing something right.” The biggest change in her eyes is digital transformation. “Going from paper to fully computerised—that stands out for me. Information now goes directly to another department with just the press of a button instead of being sent by courier.” She also notes the introduction of cash loans as a major innovation. Looking ahead, Richards believes Courts must continue pushing forward. “Do things that other competitors aren’t doing. Maybe solar, maybe selling AI robots—who knows? We need to charge ahead.” She also emphasises the importance of strengthening customer engagement.

CONGRATULATIONS

YEARS O U R PA R T N E R S I N H I R E P U R C H A S E  F O R A L L YO U R H I E N D B R A N D E D AU D I O, V I D E O & L I G H T I N G P R O D U C T S . . .

•

Andria Richards. (GP)

Continued on Page 30D

30D

Sunday, December 14, 2025

Wayne Weekes —

FEATURE

Courts’ first in-house Technician

Wayne Weekes. (GP)

“

HEN COURTS CREATED its own technical service team, Wayne Weekes was the first technician ever hired—making him the foundation of the department that exists today. Before he joined, Courts relied entirely on external contractors. “I was the first tech employed in-house. They used external technicians that they would assign their work to.” His early years were spent helping build the service centre from scratch. “The service centre was just getting started. They had to set up the equipment, the workshop—make it ready for the work. It was very memorable.” For Weekes, Courts is more than a workplace. “Courts has become a way of life to me. Everything practically revolves around Courts. It has provided me with a living.” He is proud of the technical expertise he has gained through partnerships with global appliance brands. With this network, he said, “you can solve almost everything.” Weekes is optimistic about Courts’ future and praises the company’s commitment to staff engagement. “The company does a good job interacting with the staff, listening to them, getting feedback. It will only augur well for everyone.”

“The interaction with other techs and overseas companies—some of the biggest companies in the appliance business—has been invaluable. Now it’s like one small market; you’re not isolated anymore.”

Joyce Welch —

“

A life-changing opportunity "CONGRATULATIONS TO THE COURTS TEAM ON A MOMENTOUS 60 YEARS OF BUSINESS." z

COT TEAM

OR LONG-SERVING EMPLOYEE Joyce Welch, Courts provided the chance to build the life she dreamed of. “It started one morning when I decided that I needed to get a job. So I took the bus and went to Courts at Speightstown.” There were no vacancies, but she was directed to the Bridgetown branch. There, manager Daryl Asgill hired her on the spot. “He said, ‘We don’t have vacancies, but what I can do is start you working 10–2, and you can start today.’” Joyce Welch. (GP) She recalls the excitement of her first job and couldn’t wait to return the next morning. Starting in sales, Welch worked hard and was eventually promoted to accounts as a Sanctioner. Her defining moment came when her mentor left her in charge of all branch accounts while on vacation. “When she came back, she said she didn’t call because she knew I could handle the job. That made me feel good.” Welch believes Courts’ hire purchase system has empowered many people. “If you want a stove, a fridge, a bed, you can do these things on hire purchase. It makes life a lot easier.” Thanks to her career at Courts, she achieved major personal milestones.

COT “ PRINT SINCE 1975

PUT PUTTING YOUR BRAND INTO O YOUR O CUSTOMERS’ HANDS. COTHOLDINGS.LTD

I always wanted to get a house, and that was my biggest achievement—and sending my children to university.

“

“I always wanted to get a house, and that was my biggest achievement—and sending my children to university.” “Courts means family. It is a place where you can be yourself, express yourself.” She hopes Courts will “remain number one in Barbados and the Caribbean.” • Continued on Page 31D

31D

Sunday, December 14, 2025

FEATURE

Donna-Marie McClean — Her loyalty extends to her whole family

“

“This has afforded me my livelihood. I raised my kids—and I’m still raising them—and Courts allowed me to provide the better things in life.”

“

Donna-Marie McClean. (GP)

“Courts is my baby away from home.”

HAT IS HOW DONNA-MARIE MCCLEAN, Cash Manager, describes her more than 30 years with the company. She first joined as temporary staff during a busy Christmas season, was recalled a few months later, and has been with Courts ever since. “The first day I walked through those doors, it was a mixture of excitement and nervousness.” She soon applied that energy to her career, working across many departments. “I was in the credit office, I was a cashier, I was the head cashier, I was the store manager, and now I’m the cash manager. This is where I grew up.” McClean credits Courts for enabling her to build a secure life. “This has afforded me my livelihood. I raised my kids—and I’m still raising them—and Courts allowed me to provide the better things in life.” Her loyalty extends to her whole family. “We don’t shop anywhere else. We only shop at Courts.” She lives the brand’s promise: “I live it—bringing value not only for me but for my family.” She is especially proud of Courts’ community involvement, recalling events where three generations of her family participated, especially the parades. “It was me and my sisters, my nieces and nephews, and then my great-nieces and greatnephews all outside having a grand time.” McClean highlights Courts’ evolution into a modern, diversified business. “We’ve gone from an appliance and furniture store to one that offers optical care and even cash loans.” Excited about the future, she said, “I’m excited to see where we’re going to go in the next couple of years—upwards and onwards.” (SD)

Celebrate with us!

Congratulations! We met at Emerald City when you were 35. You are still here. We are proud of you. Wishing you continued success From us and all your St Philip customers. Emerald City Developers Inc. Six Roads. St.Philip.

32D

Sunday, December 14, 2025

THE EXTENDS A WARM

CONGRATS

TO COURTS ON THEIR 60TH ANNIVERSARY!

From our first edition in n 1973 to today, we are grateful gra atefull for our longstanding partnership.

How it started: the Courts advertisement in the first Nation newspaper 1973