Winter Party 2024 - Invitation to Sponsor

ABOUT WINTER PARTY Support and Connect with the LGBTQ Community.

The National LGBTQ Task Force’s Winter Party Festival is the most diverse LGBTQ festival on earth, attracting an estimated 10,000 visitors to Miami Beach every March from across the US and more than 35 other countries. This iconic fundraiser started as a single event more than 30 years ago: a dance party on the beach to mobilize the community and raise money to fight an anti-gay referendum. In the years since, Winter Party has grown into a weeklong celebration of music, dance, and community. With more than a dozen world-class events, Winter Party has something for everyone.

Nonprofit with Real Impact.

Winter Party Festival is an important fundraiser produced to support the mission and work of the National LGBTQ Task Force, a 501c3 nonprofit organization. The National LGBTQ Task Force is the nation’s oldest LGBTQ organization focused on civil rights and social justice.

The Task Force mobilizes people and money to build power, take action, and create change to advance full freedom, equality, and justice for all. A significant portion of the funds raised at Winter Party Festival will also be donated to the LGBTQ Equity Fund, a partnership between The Miami Foundation, Our Fund Foundation, and The National LGBTQ Task Force to provide grants to local organizations serving South Florida’s LGBTQ+ community. To date, Winter Party Festival and its sister event, The Task Force Gala, have given back more than $3.3 Million to South Florida’s LGBTQ community.

OUR AUDIENCE, YOUR CONSUMERS Reach Thousands of Brand-Loyal LGBTQ Consumers.

LGBTQ Consumers In the U.S. about 7% of adults identify as LGBTQ, accounting for nearly $1 trillion in consumer spending power. In South Florida, nearly a quarter million LGBTQ consumers represent nearly $8 billion in spending power.

• 90% of LGBTQ people reported purchasing decisions influenced by sponsorship of LGBTQ events and organizations.

• 75% of LGBTQ adults have switched products or services because a competing brand was supportive of their community.

• Even if a brand is costlier or less convenient, 71% of LGBTQ consumers will remain loyal to that brand if it’s supportive of their community.

Winter party demographics AGE 18 - 24

0%

25 - 34

34%

35 - 44

37%

45 - 54

16%

55 +

13%

ETHNICITY Asian/Pacific Islander

6%

Black/African Americans

10%

Caribbean/African

1%

Caucasian/White

49%

Hispanic/Latino

27%

Bi/Multi-racial

4%

Other

3%

ORIENTATION Straight/Heterosexual

4%

Gay

89%

Bissexual

3%

Queer

3%

Other / Prefer not to answer

1%

HOUSEHOLD INCOME Under $49,999

10%

$50,000 - $69,999

11%

$70,000 - $99,999

12%

$100,000 - $149,999

14%

$150,00 +

39%

Prefer not to answer

14%

MAKE AN IMPRESSION Earned Media The 2023 festival was featured in digital, print, and broadcast more than 80 times, for an estimated audience of 5 billion overall.

Influencers More than a dozen LGBTQ celebrity and micro influencers reaching more than 10 million people per post Website 395,000 pageviews per year Email 12,000 subscribers

BROADCAST YOUR MESSAGE As a Winter Party sponsor, you’ll have the opportunity to reach millions through our dynamic marketing and media campaigns.

Attach your message to our global marketing and advertising campaign to drive year-round impressions for your brand. Key demographics can be targeted through a variety of media, to include event invitations and signage, cross-promotions, guest sampling at high traffic locations of the Festival, and online or print advertising and promotions.

Facebook 41,000 followers and nearly 1 million impression per year Instagram 22,800 followers and 175,000 impressions per year X (formerly Twitter) 17,300 followers Youtube 900 followers Tik Tok 500 followers

SPONSORSHIP OPPORTUNITIES BENEFITS

We offer a range of sponsorship packages with customizable benefits that allow you to tie your name and brand with the Task Force and “own” a piece of the event. Join a class of businesses and organizations with strong ties to affluent, brand-loyal LGBTQ consumer base. We need your support.

Presenting ($50,000)

Champion ($30,000)

Leader ($15,000)

Protector ($10,000)

Advocate ($5,000)

Back Cover or Double Truck

Full page

Full page

Half page

Half page

Up to 10 All-Access VIP Passes

Up to 6 All-Access VIP Passes

2 All-Access VIP Passes & Up to 6 Weekend Passes

2 All-Access VIP Passes & 2 Weekend Passes

4 Weekend Passes

Supporter ($2,500)

Exclusive “presenting sponsor” billing on all Winter Party Festival materials, including logo prominently displayed on print and digital promotional materials and media.

Customizable DEI or ERG training for your company by Task Force staff.

Live “thank you” at the end Beach Party.

Opportunity to have a booth to exhibit your product or service.

Full-color ad in the Winter Party Festival Guide (circulation 24,000)

Customizable tickets / passes package to attend the festival.

Opportunity to provide product samples or giveaways to guests.

2 Weekend Passes

UNDERWRITING OPPORTUNITIES BENEFITS

Beach Party ($25,000)

Under One Sun ($20,000)

VIP Cocktail Reception Welcome Reception ($15,000) ($10,000)

Full-color ad in the Winter Party Festival Guide (circulation 24,000).

Full page

Full page

Full page

Half page

Half page

Customizable tickets / passes package to attend the festival.

Up to 6 All-Access VIP Passes

Up to 4 All-Access VIP Passes

2 All-Access VIP Passes & Up to 6 Weekend Passes

2 All-Access VIP Passes & 2 Weekend Passes

4 Weekend Passes

Weekday Event ($5,000)

Top billing as “presenting sponsor” of event, including logo prominently displayed on print and digital promotional materials and media.

Live “thank you” at the end of the sponsored event.

Opportunity to speak at VIP reception and Welcome reception.

Opportunity to have a booth to exhibit your product or service.

Opportunity to provide product samples or giveaways to guests.

ADVERTISING & EXHIBITORS Advertising Ads are complimentary for sponsors and underwriters, and can also be purchased separately. With a print / digital reach of 24,000 people, placing an ad in the Festival Guide is a smart way to get your brand, product, or message in front of our guests.

Ad Size

Dimensions

Corporate Rate*

Back Cover

5.5” w X 8.5”h

$2,000.00

Inside Covers

5.5” w X 8.5”h

$1.500.00

Double Truck

11”w X 8.5”h

$2,000.00

Full Page

5.5” w X 8.5”h

$1,200.00

Half Page

4.75”w X 3.75”h

$600.00

Advertising Deadline: Friday, January 12, 2024

Exhibitors As an exhibitor you’ll get a dedicated space in a high-traffic area of the festival, where you can sell a product, promote your brand, or otherwise interface directly with guests.

Placement

Audience

Rate*

Welcome Center

3,000 guests; 3 days

$1,000.00

Under One Sun

2,000 guests; 1 day

$1.000.00

Beach Party

5,000 guests; 1 day

$1,500.00

Sat / Sun Nightclub

5,000 guests; 2 days

$1,500.00

Exhibitor Deadline: Friday, February 16, 2024 *Nonprofit & partner rates are also available upon request.

LET’S CONNECT

To learn more about sponsorship opportunities at Winter Party Festival, please contact:

Doug Bermudez Director of Partnerships Winter Party Festival doug@winterparty.com 305-450-6751

Jake Arnell Institutional & Corporate Giving Manager National LGBTQ Task Force jarnell@thetaskforce.org 305-576-7300