Case Study

NICA + Voice are working with Kymira and Ida Sports to Maximise Inclusiveness in Sports through Female-centric Innovation and Technology (MISFIT) as part of the UKRI Healthy Ageing Challenge.

The MISFIT project looks to address the barriers women aged 50+ face to getting and/or staying physically active due to a lack of female specific sports technologies, sportswear, and footwear.

The aim is to provide evidence-based information regarding bespoke exercise regimes and prevent injury to support continued safe participation in physical activity.

Voice provides state-of-the-art facilities at NICA and their staff are knowledgeable, skilled and prepared for anything we have thrown at them. I have enjoyed working with Voice and I can’t wait to continue to work alongside them both as part of our current project, and for future projects too

Clara Sbraccia | Grants and Project Manager