Key Considerations

Intrinsic Independence Key Considerations

Walking Well

With the likes of Apple and other large tech companies able to leverage their ubiquitous devices, how might you differentiate your gait or walking technology to meet the needs of older adults?

Analysing a user’s gait is only one element to improving their walking steadiness. What new products or service offerings could your company create to complement these new tracking innovations? Or can you reposition your current offering to fill this gap?

Does your company develop gait analysis technology? Consider partnering with a domestic Chinese shoe brand such as Li Ning to help.

Developing and establishing a data set reflective of gait traits within China will be crucial to ensuring your products meet the needs of Chinese citizens. Don’t rely on data you have collected in western markets.

Assistive Autonomy

How might you adapt such a solution to make it easier for older adults to wear and apply the device?

A key consideration here is going to be the styling. Older Chinese adults are as style conscious as the rest of society. So how might you improve the aesthetics of your product?

How might you adapt exoskeletal products to elevate the experience of exercising for all? Could you help to individuals perform strengthening exercises to keep their bodies healthier for longer?

How might you design user interfaces to make interacting with autonomous vehicles easier?

How might you leverage AI technology to go beyond the historical forms of transport solutions bringing accessibility and value to older adults?

Think about designing marketing campaigns that reflect the growing number of techliterate older adults. Be wary of falling into traditional tropes associated with growing older.