ThoughtfulThursday

Do you have a favorite hashtag?

A collection of words you use to help make your social media message unique as well provide you the ability to track who is viewing it?

At the National Grid Foundation, we have two: #ThoughfulThursday and #NGFLovesGiving.

More than two years ago, the Foundation launched the Thursday hashtag as part of a campaign to elevate the Foundation’s visibility and promote its work and partnerships with hundreds of local non-profit organizations in New York and New England. The term “Thoughtful Thursday” was used to send the message that the Foundation constantly is thinking about the good and impactful work carried out by the organizations it supports.

Hashtags, of course, are labels used on social media sites that makes it easier to find posts or information with a theme or contains specific content. It helps to draw attention to your messages or posts and encourages interaction. It is created by including the symbol “#” in front of a word or words without spaces.

Since its inception, the Foundation’s campaign has been a success. It has seen an increase in social media interactions, “likes,” as well as interactions with organizations it supports, with many amplifying Foundation messages, reusing the hashtags and engaging in messaging and social media conversation around the Foundation’s work.

Next time you’re on Twitter or FaceBook, search #NGFLovesGiving, especially on a #ThoughtfulThursday.