Tracks SeptOct26

TRACKS Trailer Dealer Issue 2026

CO V E R S TO R Y

IN THIS ISSUE

Trailer Safety Week Highlights Dealers’ Role in Educating End-Users Page 75

CO N V E N T I O N

Spotlight Your Latest Trailer Components at 2027 Trailer Trends & Tech Showcase Page 10 DEALERS

How Dealer Voices Are Shaping NATM Education Page 28 DEALERS

A Dealer's Guide to Getting Involved Page 33 E D U C AT I O N

Stop By and Say Hello: NATM Heads to the NATDA Trade Show Floor Page 53

The Official Publication of the National Association of Trailer Manufacturers

September/October 2026 Volume 39 • Issue 5 1

2

TRACKS

Table of

Issue 2026 Trailer Dealer

Jump Start Convention Networking with NATM Advertising › › › › › › › › › › › › › › › › › 27

President’s Report › › › › › › › › › › › › › › › › › › › › › › 4 Built by Dealers, Shared with the Industry: How Headquarters Report › › › › › › › › › › › › › › › › › › › › 6

Dealer Voices Are Shaping NATM Education › 28

SSUE IN THIS I

Advertising Index › › › › › › › › › › › › › › › › › › › › › › › 3

ON THE COVER

Contents

CO V E R S TO

RY

y Week Trailer Safet alers’ Highlights De ting Role in Educa s ser d-U En Page 75

CO N V E N T I O

N

Latest Trailer Spotlight Your er at 2027 Trail Components Showcase Trends & Tech Page 10

DEALERS

Voices Are How Dealer M Education Shaping NAT Page 28

DEALERS

e A Dealer's Guid lved to Getting Invo Page 33

E D U C AT I O N

Say Hello: Stop By and to the NATM Heads Show Floor NATDA Trade Page 53

The Official

Trailer Titling & Registration

Train Your Team. Strengthen

Compliance Across State Lines › › › › › › › › › › › 8

Your Dealership. Maximize Your Benefits with the NATM Academy › › › 31

Spotlight Your Latest Trailer Components at the 2027 Trailer Trends & Tech Showcase › 10

A Dealer's Guide to Getting Involved › › › › › 33

Booths for 2027 Convention

Making the Most of Your

& Trade Show Filling Up Fast › › › › › › › › › › › › 12

NATM Dealer Affiliate Benefits › › › › › › › › › › › 36

2027 Convention Developing Schedule › › › › 13

Shout Out Your Team with Call to Service › 39

Thank You 2027 Convention Sponsors! › › › › 14

Call to Service Feature: Superstar Trailers › 40

Maximize Your Impact:

Two Committees, One Voice: Meet the Volunteers

Sponsor the Convention Today › › › › › › › › › › 15

Helping Shape the Future of NATM › › › › › › › › › 42

Music, Competition, and Connection:

How Do You Show Love to Your Team During

Dueling Pianos Returns

National Technician Appreciation Week? › › 49

the National Publication of

Association of

ber 202 September/Octo Volume 39 • Issue

rers

Trailer Manufactu

Trailer Safety Week Highlights Dealers’ Role in Educating End-Users Page 75

Strong Women. Stronger Industry. Women Tow-gether Launches Its First-Ever Webinar ›62 Built to Belong and Ready to Lead › › › › › › › › 63 Top Safety Issues Faced

By Trailer Dealer Service Shops › › › › › › › › › › › 65 The Sustainability Corner with Shapiro › › › 64

with New Cornhole Tournament › › › › › › › › › 16

Safe Towing Starts Here: Key Lessons from NATM’s Trailer Safety Week Webinar › › › › › › 70

NATM Takes the Stage: Introducing Exhibitor Essentials for 2027

the NATM Dealer Summit at NATDA › › › › › › › 51

Thank You Trailer Safety Week Champions! › 72

Stop By and Say Hello: NATM Heads

National Trailer Safety Week Earns

to the NATDA Trade Show Floor › › › › › › › › › › 53

Fourth Consecutive Federal Recognition › › › 73

Tire Tracking a Must,

Showcasing Modern

Despite Murky Regulations › › › › › › › › › › › › › 54

Manufacturing on MFG Day 2026 › › › › › › › › › 74

The CDL Question: Why It's Still One of the Most

Welcome New Members › › › › › › › › › › › › › › › › 82

NATM Convention & Trade Show › › › › › › › › › 18 Free Hotel Night, Registrations for Qualified New Trailer Manufacturer Attendees at 2027 Convention › › › › › › › › › › 19 Attention Exhibitors: Booth Purchase Advisory Regarding Columns for 2027 › › › › › › › › › › › › 20

Misunderstood Topics in the Trailer Industry 56 NATM Returns to Nashville for 2027 Convention & Trade Show › › › › › › › 22

First Year Anniversaries › › › › › › › › › › › › › › › › › 83 Learning Beyond the Lot: NATM Webinars for Dealers › › › › › › › › › › › › › › 59

Press Releases › › › › › › › › › › › › › › › › › › › › › › › › 84

10 Things To Do in Nashville › › › › › › › › › › › › › 24

www.NATM.com

September/October 2026

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STAFF Tracks Editor Samantha Darling LaCount • Samantha.Darling@natm.com Executive Director Alex Stowe • Alex.Stowe@natm.com Assistant Director Meghan Ryan • Meghan.Ryan@natm.com Marketing Director Savana Morrison • Savana.Morrison@natm.com Technical Director Scott Crimmins • Scott.Crimmins@natm.com Programming Director Ginger Baker-Sanhueza • Ginger.BakerSanhueza@natm.com Events Director Aileen Valido • Aileen.Valido@natm.com Quality Director Abby Wiebler • Abby.Wiebler@natm.com Compliance Manager Sean Sloan • Sean.Sloan@natm.com Membership Specialist Kevin Sander • Kevin.Sander@natm.com Senior Compliance Consultant Aaron Langer • Aaron.Langer@natm.com Compliance Consultant Todd Stallbaumer • Todd.Stallbaumer@natm.com

Marketing Specialist Izabella Chesney • Izabella.Chesney@natm.com Marketing Coordinator Mary Klaire Perez • Mary.KlairePerez@natm.com Membership & Events Coordinator Catie Rutkowski • Catie.Rutkowski@natm.com OFFICERS President Andy Derr • M.H. Eby, Inc.

Deborah Edwards • SteelPoint Logan Mesenbrink • Lane Trailers Kevin Ten Haken • Demco Products Steven Aiuto • GM

DIRECTORS FEB. 2025 - FEB. 2028 Andy Gehman • MGS Incorporated Daniel Luby • BoatMate Trailers, Inc.

Vice President Nathan Uphus • Felling Trailers

Nathan Uphus • Felling Trailers

Treasurer Daniel Luby • BoatMate Trailers, Inc.

Richard Lavanture • LaVanture Products

Secretary Heather Gonzales • Down 2 Earth Trailers

Heather Gonzales • Down 2 Earth Trailers

DIRECTORS FEB. 2026 - FEB. 2029

Associate Member Representative Bill O’Hara • Dexter

Bill O’Hara • Dexter

Past President Marco Garcia • U-Haul International, Inc.

Dave McKee • ATW

Charles Daugherty • Red Fern Dynamics

Jacob Crabb • Diamond C DIRECTORS FEB. 2024 - FEB. 2027

Marcus Hester • EMCO

Andy Derr • M.H. Eby, Inc.

Conrad West • EZ Loader Boat Trailers

Rick Huddleston • White River Marine Group

Johnathan Bradley • All American Trailer Connection

About this publication: Tracks Volume 39, Issue 5 September/October 2026 is published six times a year (bi-monthly) for $50 per year by the National Association of Trailer Manufacturers, 2420 SW 17th St, Topeka, KS 66604. Periodicals postage paid at Topeka, KS. POSTMASTER: Send address changes to NATM 2420 SW 17th St, Topeka, KS 66604.

DISCLAIMER: The inclusion in this magazine of advertising, logos, or website links, or reference to any products, services, trade names, or manufacturers is not an endorsement by NATM of any such advertisers, links, entities, products, services, or names. NATM through this magazine provides news and opinion articles as a service to its members and readers. Often these articles come from sources outside of its organization. Statements and opinions expressed in these articles are solely those of the authors and do not necessarily reflect the opinions, beliefs and viewpoints of the National Association of Trailer Manufacturers, its staff or management, or the official policies of NATM. Nor does NATM accept responsibility for any errors or omissions made in publishing or reproducing articles or advertising appearing in Tracks or for the return of unsolicited manuscripts sent to NATM. USPS Number: 022438

ISSN Number: 1552-2415

NATM Headquarters • 2420 SW 17th St. • Topeka, KS 66604 • (785) 272-4433 • Fax: (785) 272-4455

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September/October 2026

www.NATM.com

Advertising Index Affiliated Resources, Inc. › › › › › › › › › › › › › › › › › › › › 61

Hubbard-Hall › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › 21

Napoleon/Lynx › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › 32

Bear Track Trailers › › › › › › › › › › › › › › › › › › › › › › › › › › › 3

Hutchens Industries, Inc. › › › › › › › › › › › › › › › › › › › › › 61

NATDA › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › 50

Dexter › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › 88

Iowa Spring Mfg. › › › › › › › › › › › › › › › › › › › › › › › › › › › › 81

Optronics International › › › › › › › › › › › › › › › Back Cover

Diamond Wire

Kenda/Americana Tire

Ridewell Suspensions › › › › › › › › › › › › › › › › › › › › › › › 48

Spring Company › › › › › › › › › › › › › › › › › › › › › › › › › › › › 38

& Wheel Corporation › › › › › › › › › › › › › › › › › › › › › › › › › 17

Durabilt by Durbin › › › › › › › › › › › › › › › › › › › › › › › › › › › 9

LandAirSea › › › › › › › › › › › › › › › › › › Inside Front Cover

East Penn

LaVanture Products

Manufacturing Co., Inc. › › › › › › › › › › › › › › › › › › › › › › › 17

Company › › › › › › › › › › › › › › › › › › › › › Inside Back Cover

TRP International, LLC › › › › › › › › › › › › › › › › › › › › › › › › 5

Heskins, LLC › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › 58

Lippert › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › 11

UFP Factory Built › › › › › › › › › › › › › › › › › › › › › › › › › › › › 7

Tech Products, Inc. › › › › › › › › › › › › › › › › › › › › › › › › › › › 17 Tie Down Inc. › › › › › › › › › › › › › › › › › › › › › › › › › › › › › › 60

TOUGH. DURABLE. QUALITY. TRAILERS BUILT FOR WORK AND PLAY.

Backed by a partnership you can count on. Bear Track trailers deliver strength, reliability, and long-lasting performance. Start your partnership. beartracktrailers.com

www.NATM.com

September/October 2026

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TRACKS

PRESIDENT’S REPORT

President’s Report

By Andy Derr, M.H. Eby, Inc.

As the weather heats up, so does NATM’s strategic planning process.

In this special Trailer Dealer Issue, NATM is highlighting not only the programs and resources available to members today but also the long-term vision guiding the Association’s future.

NATM Staff and the Board of Directors have carefully reviewed member feedback collected through an anonymous survey earlier this year, along with insights gathered through focus groups, to identify the priorities that will shape future programming and initiatives.

This comprehensive input has helped guide conversations around how NATM can continue delivering meaningful value to member businesses and the broader trailer industry while ensuring resources remain relevant, practical, and forward-looking. The Board will continue refining the 2027–2030 Strategic Plan through the end of the year, with the official announcement scheduled for the 2027 Convention & Trade Show in Nashville, Tennessee.

Strategic planning was a key focus of the Board’s recent meeting, hosted by U-Haul at its Phoenix facility. During the visit, Board Members gained a behind-the-scenes look at how U-Haul integrates technology, operational systems and a people-first culture to support its operations. The experience reinforced the importance of innovation, collaboration, and continuous improvement.

As NATM continues building for the future, those priorities are already taking shape through initiatives such as the inaugural NATM Dealer Summit at the 2026 NATDA Trailer Show. The event will bring NATM education and industry conversations directly to dealers, with sessions focused on leadership, manufacturer partnerships, compliance and the challenges shaping today’s trailer industry.

Through member feedback and collaboration, NATM is working to ensure the Association continues supporting the evolving needs of its members and the industry. ■

Andy Derr

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September/October 2026

www.NATM.com

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TRACKS

H E A D Q UA R T E R S R E P O R T

Headquarters SEPTEMBER/OCTOBER 2026

REPORT

By Alex Stowe, NATM Executive Director

Fall, and thankfully college football, are finally here, and things are staying incredibly busy as staff get ready for the NATM Dealer Summit at the NATDA Trailer Show in Nashville, Tennessee. I am proud of the work of both NATM Staff and the Board in coordinating our new agreement with NATDA and look forward to providing exceptional dealer-focused education to dealers at the NATM Dealer Summit. If you are reading this at the NATDA Show in Nashville, please be sure to stop by booth 2931 and say hello to NATM Staff!

Being this far into the year, it is a great time to look back and reflect on 2026 for the Association. This has already been a very successful year for NATM. Starting the year with another great Convention, being able to carry that momentum into a successful Regulatory Roundup and Trailer Safety Week has really helped propel NATM’s programming forward.

I am excited about the inaugural NATM Dealer Summit’s programming and cannot wait to continue growing our educational offerings for trailer dealers. NATM’s Board also met in July to develop NATM’s 2027-2030 Strategic Plan. Once the plan is finalized, it will be shared with members to help create a roadmap for NATM’s programming over the next three years.

Looking at our current strategic plan, NATM is now into the final few months of the 2023-2026 Strategic Plan. Advocacy & Partnerships has been a core goal of our 20232026 Strategic Plan. NATM has taken a large step forward in seeing Trailer Safety Week continue to grow and reach more agencies involved in roadway safety. Further, with relation to our goal of Education, staff and committees remain hard at work reviewing and generating content for the NATM Academy. The NATM Academy is an online training program for the light- and mediumduty trailer industry. The Academy offers on-demand modules, allowing students to learn when it's most convenient for them. The Academy is free to all NATM member types,

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and we encourage all members to take advantage of this great benefit. Finally, NATM continues to push towards a more Cohesive Industry, with the new agreement with NATDA, NATM is working to ensure the entire industry is supported, and trade shows are providing the most value to attendees and exhibitors.

As always, staff continue to look for new and improved ways to provide benefits to all member types. It is pivotal to the success of the light- and medium-duty trailer industry that all member types feel there is value in their membership with NATM and that they are aware of all benefits offered to their member type.

NATM continues to be driven by our mission — to improve trailer safety and the success of the trailer manufacturing industry through education and advocacy. Trailer safety starts with manufacturing and our manufacturer members’ participation in the Compliance Verification Program (CVP), which supports manufacturer members in verifying they have the processes in place to meet applicable federal regulations.

It takes the entire industry working together to improve trailer safety. However, a safe trailer can still be used in incredibly unsafe ways. For the second year in a row, NATM has worked with industry members to provide a free webinar to end users on trailer safety. The work to improve trailer safety and the success of this great industry continues as we look forward to 2027.

The industry continues to move forward, even as market uncertainty is impacting all member types. NATM appreciates your continued support and participation in our programming. As a member-based notfor-profit Association, we exist solely to support our membership. While members focus on the day-to-day needs of their businesses, NATM continues to achieve goals set by the strategic plan, advocate for your needs, and look for ways to make your job just a little easier. If there is anything that NATM can do to better serve you, please don’t hesitate to reach out! ■

www.NATM.com

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TRACKS

G O V E R N M E N T A F FA I R S

Trailer Titling & Registration Compliance Across State Lines

By Brody Garland, K&L Gates

Navigating the Patchwork If you sell trailers in more than one state — or even if you sell exclusively in your home state — you already know that keeping up with titling and registration requirements is no simple task.

The rules governing how a trailer is titled, registered, and sold can shift dramatically the moment you cross a state line, and the consequences of getting it wrong can fall squarely on the dealer. This is one of the most persistent and underappreciated compliance challenges facing dealers of light- and mediumduty trailers today. And it is only growing more complex.

A Patchwork, Not a Playbook Unlike passenger vehicle titling, which benefits from decades of federal harmonization efforts, trailer titling and registration requirements remain largely a state-by-state affair. There is no single federal standard that governs how a light- or medium- duty trailer must be titled when sold, what documentation a dealer must furnish to a buyer, or how quickly title must transfer after a sale. The result is a patchwork of requirements that dealers must navigate carefully.

Title Thresholds May Vary – Some states require a title for any trailer regardless of weight or value. Others exempt trailers below a certain gross vehicle weight rating (GVWR) from titling requirements altogether. Selling a small utility trailer in one state may require full documentation; selling the same unit just across the border may not.

Inconsistency of Registration Rules – Certain states require annual registration and display of a license plate on all trailers. Others issue permanent or multi-year

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registrations. A few states have distinct registration classes based on trailer type — flatbed, enclosed, livestock, boat — each with its own fee schedule and renewal cycle.

Bill of Sale and Documentation Standards – What constitutes an acceptable bill of sale, what information must appear on it, and whether a manufacturer's certificate of origin (MCO) or statement of origin (MSO) must accompany the title application are not standardized. Dealers who routinely handle transactions across state lines may find that documentation acceptable in one jurisdiction is incomplete in another.

Uniformity of Dealer Licensing – Some states require trailer dealers to hold a separate dealer license distinct from automobile or general vehicle dealer licenses.

Requirements for bonding, physical lot presence, and record-keeping vary widely. Operating without the correct license in a given state — even inadvertently — can expose a dealership to civil penalties and put transactions at risk.

Exemptions Create Unexpected Traps – Many states carve out exemptions for farm trailers, construction equipment trailers, or units used exclusively on private property. These exemptions sound helpful until a buyer uses the trailer for a purpose that voids the exemption, and the dealer finds that they may have improperly advised on titling at the point of sale.

Why Vigilance Matters The stakes for dealers are real. Improper titling can delay or invalidate a sale, expose your dealership to liability if a buyer cannot register the unit they purchased, and create audit risk if your documentation practices do not meet state

www.NATM.com

G O V E R N M E N T A F FA I R S

standards. In states with active DMV enforcement, dealers have faced fines and license suspensions for systematic titling errors — even when those errors were honest oversights.

Customer relationships are on the line, too. A buyer who cannot register their new trailer because the paperwork was wrong does not blame the state DMV. They call the dealer. Staying current on the requirements in every state where you conduct business — including states where your customers reside, even if the sale occurred at your lot — is not optional. It is a core operational responsibility.

NATM Can Help NATM is actively engaged, working with state Departments of Transportation to advocate for clarity, consistency, and fairness in how trailer titling and registration rules are applied to light- and medium-duty trailers. Through the Government Affairs Committee and annual Regulatory Roundup visit to Washington, D.C., NATM brings the voice of the dealer community directly to the policymakers who write and enforce these rules. NATM is also working to build-out relationships with state-level legislators in key markets to ensure that the unique nature of the industry is understood — not overlooked.

The NATM Compliance Verification Program (CVP) also helps

www.NATM.com

TRACKS

ensure that the trailers coming through your lot meet federal safety standards, and the NATM Dealer Affiliate network gives you access to resources, regulatory updates, and peer connections that can help you stay ahead of changes before they catch you off guard.

It is encouraged for every dealer to: ›

Know the requirements in every state where you do business, including the home states of your out-of-state buyers.

›

Review your documentation practices regularly with qualified legal or title counsel familiar with vehicle and trailer regulations in your markets.

›

Watch for legislative changes at the state level that impact dealer licensing, electronic titling, and trailer-specific registration.

›

Engage with NATM when you encounter regulatory inconsistencies or feel that state rules are being applied unfairly to your business.

The regulatory landscape for trailer dealers is not getting simpler. But you do not have to navigate it alone. NATM exists to serve this industry, and that means standing with dealers as much as with manufacturers. Stay informed, stay engaged, and reach out when you need support. ■

September/October 2026

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TRACKS

CO N V E N T I O N

Spotlight Your Latest Trailer Components at the 2027 Trailer Trends & Tech Showcase

By Aileen Valido, NATM Events Director

Innovation continues to shape the trailer industry, and advanced components are leading the way. At the 2027 Convention & Trade Show, the National Association of Trailer Manufacturers (NATM) will once again feature the latest breakthroughs in the light- and medium-duty trailer market through its Trailer Trends & Tech Showcase. This special exhibit gives NATM Trade Show exhibitors another valuable way to engage potential customers and highlight their products beyond the boundaries of their booth space.

Have a new product that will enhance trailer safety or manufacturing and production? Have an exciting component to showcase to prospective customers? Or is it a new service that will save trailer manufacturers thousands? For just $750 per product, you’ll have the opportunity to introduce your new products to key industry leaders at the 2027 show in Nashville, Tennessee.

Email NATM Events Director Aileen Valido at Aileen.

Valido@natm.com for the online application and for additional requirements for participation. The deadline to submit your product application is Dec. 11, 2026. Please

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note that NATM will not accept on-site submissions.

Recognition Not only will the Trailer Trends & Tech Showcase highlight your cutting-edge components, but your peers and customers also will be able to participate in the selection process by voting for awards in multiple categories on the Convention Mobile App. The recognition and awards gained from participation in this showcase will assist in raising market awareness of your innovative new product.

During the NATM Convention & Trade Show, manufacturers will have the chance to vote on their favorite products on the Convention Mobile App. Once the voting process closes, the winners will be presented with awards on the Trade Show floor during the event. The winning awards will be announced at the Trailer Trends & Tech Awards on Thursday, Feb. 26, at 10:00 a.m. Winners will also be featured in NATM’s Tracks Magazine and will have the opportunity to be considered for a special article featuring their product.

www.NATM.com

CO N V E N T I O N

Criteria and Display The Trailer Trends & Tech Showcase is only open to vendor exhibitors at the 2027 Convention & Trade Show, and the submission must be a physical product that can be on display at the event. The product release date must be any time after Jan. 1, 2025.

Participating exhibitors must bring their product to the show floor on Tuesday, Feb. 16, between 1:00 p.m. and 4:00 p.m., or ship the product to the warehouse addressed to NATM Show Management.

Raffle Innovation is best experienced firsthand, which is why NATM is excited to offer the Trailer Trends & Tech Showcase raffle—an outstanding opportunity for trailer manufacturers and dealer attendees to engage with the showcased products in a unique way.

By participating in the raffle, attendees get a chance not only to witness the innovation of your products but also take them home! The raffle will take place at 11 a.m. on Thursday, Feb. 18. It is optional to participate in the raffle and exhibitors in the Trailer Trends & Tech Showcase can choose whether they participate or not during the application process.

TRACKS

Participation in the Trailer Trends & Tech Showcase is competitively priced at $750 per product. As NATM is the only 501(c)(6) not-for-profit trade organization in the light- and medium-duty trailer industry, this participation fee directly supports the educational programming and funding that have a positive and lasting impact on trailer safety nationwide.

When your company contributes to NATM through exhibiting, sponsorships, and advertising, you directly support initiatives that empower and improve the light- and medium-duty trailer industry at all key stakeholder levels, including end-users, suppliers, trailer manufacturers, dealers, law enforcement, and traffic safety organizations. From educational outreach on trailer maintenance and safe towing practices to end-users, to improving access to reputable resources for trailer manufacturers, your involvement creates a multiplier effect of positive impact by supporting the only not-for-profit trade organization dedicated to improving light- and medium-duty trailer safety.

For more information about the developing schedule, go to Page 13.

If you have any questions about the 2027 NATM Convention & Trade Show Trailer Trends & Tech Showcase, contact NATM Events Director Aileen Valido at Aileen.Valido@natm.com or call (785) 272-4433. ■

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September/October 2026

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TRACKS

CO N V E N T I O N

Booths for 2027 Convention & Trade Show Filling Up Fast

By Aileen Valido, NATM Events Director

The National Association of Trailer Manufacturers (NATM) Convention & Trade Show features suppliers and service providers exhibiting on the show floor, while light- and medium-duty trailer manufacturers walk the floors to shop.

Once again, NATM is using Map Your Show's online booth sales software, which will be used for the Convention & Trade Show at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, Feb. 15-18, 2027.

Booth selection for the 2027 Convention & Trade Show is now open for all NATM Members and non-members, and exhibit space is already 86% sold! With booths being reserved quickly, companies are encouraged to secure their space soon before the remaining inventory is gone.

Map Your Show allows for real-time booth selection and significant time savings for exhibitors. The cost for NATM Members for a 10' x 10' booth is $2,247. Booth spaces for non-members of NATM are $4,494. The booth cost includes two complimentary booth worker registrations.

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NATM Members have received an email from NATM notifying them that the booth sales application is available online for their company. The email contains a unique code that, when entered, pre-populates the online booth sales application. Once logged in, exhibitors can view the 2027 Trade Show floor plan and select the desired booth(s). During the completion of the online application, exhibitors pay for their booth(s) with a credit card. Once NATM approves the application, an email containing login credentials to the exhibitor dashboard is sent. The dashboard allows exhibitors to update their company profile and contact information and view other important information relevant to the upcoming show.

As always, sign-up for booth space is first come, first served.

If you have any questions regarding how to book your exhibit space at the 2027 NATM Convention & Trade Show, contact NATM Events Director Aileen Valido at Aileen.Valido@natm.com or (785) 272-4433. ■

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2027 Convention Developing Schedule Nashville, Tennessee | February 15-18, 2027

Monday, February 15th

Wednesday, February 17th

Registration

Registration

4:30 p.m. - 7:00 p.m.

8:00 a.m. – 5:00 p.m.

Welcome Networking Event featuring Dueling Pianos

Exhibitor Move-In

6:00 p.m. – 8:00 p.m.

8:00 a.m. – 11:00 a.m.

Tuesday, February 16th

Bacon & Brilliance: Association Update and Awards Brunch

Registration

Trade Show Open

8:30 a.m. – 7:00 p.m.

11:30 a.m. – 5:00 p.m.

Coffee Break

Trade Show Reception

9:00 a.m. - 10 a.m.

3:00 p.m. – 5:00 p.m.

Workshop Session 1 10:00 a.m. – 11:30 a.m.

Thursday, February 18th

Technical Forum Session 1

Exhibitor Move In

10:00 a.m. – 11:30 a.m.

8:30 a.m. – 9:00 a.m.

Lunch and Legislation: Government Affairs Lunch & Learn

Registration

11:30 a.m. – 1:30 p.m.

9:00 a.m. – Noon

Exhibitor Move In

Trade Show Open

Noon – 6:00 p.m.

9:00 a.m. – Noon

Workshop Session 2

Breakfast with Exhibitors brought to you by Women Tow-gether

2:00 p.m. – 3:30 p.m.

9:00 a.m.-10:00 a.m.

Technical Forum Session 2A

Trailer Trends & Tech Showcase Awards & Raffle

2:00 p.m. – 2:40 p.m.

10:00 a.m. –10:30 a.m.

Technical Forum Session 2B

CVP Failures and Trailer Technology Workshop

2:45 p.m. – 3:30 p.m.

10:45 a.m. - Noon

NATM PAC Reception**

Exhibitor Move Out

3:50 p.m. – 4:30 p.m.

Noon – 5:00 p.m.

9:00 a.m. – 11:00 a.m.

Newcomer Orientation & Reception 4:00 p.m. – 6:00 p.m.

President’s Reception 6:00 p.m. – 7:30 p.m.

www.NATM.com

**The PAC Reception may only be attended by NATM's "Restricted Class," which includes certain NATM employees, individual and other noncorporate NATM Members, and certain employees of corporate members with pre-approval.

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Thank You 2027 Convention Sponsors!

Booth #210 | www.dec-o-art.com

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Maximize Your Impact: Sponsor the Convention Today

By Aileen Valido, NATM Events Director

A

s a not-for-profit 501(c)(6), the National Association of Trailer Manufacturers (NATM) relies on the annual Convention & Trade Show to fund association programming. Revenue generated from the Convention is directly funneled back into benefits for members, including government affairs representation and advocacy, the Compliance Verification Program, the creation of reputable safety resources and education, including the NATM Academy training program and nationwide Trailer Safety Week efforts. It is thanks to the support of sponsors that NATM is able to offset costs for the Association, attendees, and ultimately the industry at large.

Sponsoring not only provides outstanding brand exposure and visibility within the light- and mediumduty trailer manufacturing industry, but it also highlights your support and commitment to the field. For companies looking to connect with industry decisionmakers, this is the event to generate excitement!

Sponsorships for the 2027 NATM Convention & Trade Show are now available. The success of the NATM Convention is directly tied to the support of its generous sponsors. There are marketing and general sponsorship opportunities available from $500 to $50,000 to fit any budget and strategy,

www.NATM.com

including networking receptions, the Welcome Event featuring Dueling Pianos, Trade Show lounges, and more!

Being a sponsor allows your company early access to booth selection for the 2028 show and provides a wide range of exposure, both electronically on NATM’s website and mobile app, and in print in several issues of Tracks Magazine. This name recognition will help drive customers to your booth and provide unique opportunities for your team to make meaningful connections with attendees.

NATM will work with you to find the sponsorship opportunity that best fits your company’s goals. Several key sponsorships are still available and expected to sell out fast.

Available Sponsorship Opportunities: You can find the full 2027 Sponsorship Brochure at NATM. com/Sponsor. Again this year, exhibitors can select their sponsorships while choosing their booth space or they can contact NATM Events Director Aileen Valido at (785) 272-4433 or Aileen.Valido@natm.com for assistance.

NATM looks forward to seeing you all in Nashville! ■

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Music, Competition, and Connection: Dueling Pianos Returns with New Cornhole Tournament

By Aileen Valido, NATM Events Director

K

ick off the National Association of Trailer Manufacturers (NATM) Convention & Trade Show with an evening of music, networking, and fun at the Dueling Pianos Welcome Event Reception! NATM is excited to welcome attendees to this lively reception on Monday, Feb. 15, 2027, at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee. Join fellow industry professionals for an evening of connection, conversation, and the highenergy entertainment of live dueling piano performances.

New This Year: Cornhole Tournament Add a little friendly competition to your Welcome Event experience with NATM’s new cornhole tournament!

Attendees will have the opportunity to join in on a fun, casual activity while enjoying the evening’s festivities. The tournament will be set up on the side of the ballroom alongside the Welcome Event activities.

Grab a teammate, show off your skills, and enjoy some friendly competition with fellow NATM Members.

The Welcome Event provides the perfect opportunity to reconnect with fellow NATM Members, build new industry relationships, and enjoy an evening of entertainment and networking. Whether you're a first-time attendee or a returning familiar face, you won't want to miss this exciting event.

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Event Details: Date: Monday, Feb. 15, 2027 Time: 6:00 p.m.– 8:00 p.m.

Location: Gaylord Opryland Resort & Convention Center in Nashville, Tennessee Price: Included with Trailer Manufacturer Full Registrations; $85 for all other registrants.

To Register: Trailer Manufacturer Full Registrations automatically include admission to the NATM Welcome Event.

For all other registrants, tickets are $85 per person.

To secure your spot, visit NATM.com/Events.

Space is limited for this popular event.

Registration Questions?

Contact NATM Membership & Events Coordinator Catie Rutkowski at (785) 272-4433 or Catie.Rutkowski@natm.com. ■

www.NATM.com

ai177462086727_NATM_EPM_AD_Spring_2026-PRESS.pdf

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©2026 Kenda Tires. All rights reserved.

©2025 Kenda Tires. All rights reserved.

www.NATM.com

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Exhibitor Essentials for 2027 NATM Convention & Trade Show

By Aileen Valido, NATM Events Director

As planning continues for the 2027 National Association of Trailer Manufacturers (NATM) Convention & Trade Show in Nashville, Tennessee, exhibitors are encouraged to stay up to date on several important details related to booth setup, planning tools, and available show resources.

New Exhibitor Resource Center on Map Your Show Platform New this year, and as part of NATM’s continued effort to improve the exhibitor experience, exhibitors will have access to the Map Your Show (MYS) Exhibitor Resource Center (ERC), a centralized digital hub designed to simplify event planning and streamline participation.

The ERC is designed to help exhibitors manage their participation in one place. It allows users to: › › › ›

Manage virtual booth profiles and company listings Complete task checklists and track important convention deadlines Access key show information Update online listings and product

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›

categories for attendee searches View exhibitor leads and performance data

This platform is intended to help exhibitors stay organized, improve visibility, and maximize their presence before and during the show.

Booth Furnishings Not Included As stated in the contract, booth furnishings and materials — including carpet, tables, chairs, wastebaskets, electrical services, Wi-Fi, and other related items — are not included with booth space. Booths in aisles 100-300 come carpeted in Halls B1-3. Booths located in aisles 400-1400 come uncarpeted, and exhibitors will need to order through Freeman for carpeting.

These items must be ordered separately through the official show decorator. Full ordering instructions will be included in the Exhibitor Resource Center later this year.

If you have any questions about the 2027 NATM Convention & Trade Show, contact NATM Events Director Aileen Valido at Aileen.Valido@natm.com or call (785) 272-4433. ■

www.NATM.com

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Free Hotel Night, Registrations for Qualified New Trailer Manufacturer Attendees at 2027 Convention

By Catie Rutkowski, NATM Membership & Events Coordinator

Elevate your industry presence as the National Association of Trailer Manufacturers (NATM) extends a warm invitation to new NATM Members for the 2027 NATM Convention & Trade Show in Nashville, Tennessee, from Feb. 1518, 2027! NATM is thrilled to announce the New Trailer Manufacturer Promotion, an opportunity for NATM Trailer Manufacturer Members who have not experienced the excitement of the NATM Convention & Trade Show previously, or who have not attended in the last five years.

This promotion entitles eligible trailer manufacturing companies that have not attended the NATM Convention & Trade Show in the last five years to two complimentary full registrations, two complimentary spouse/partner registrations, and the added luxury of one free hotel room night per qualifying company! Seize the chance to immerse yourself in

www.NATM.com

industry insights and dynamic networking at this premier event.

The NATM Convention & Trade Show is the annual trade show for the light- and medium-duty trailer industry. With an attendance of over 1,500 trailer manufacturers and suppliers each year, this "must attend" event promises a wealth of education, networking opportunities, and industry insights. The 2026 Trade Show witnessed the participation of more than 240 exhibiting companies, offering attendees a diverse array of cutting-edge products and services.

To see if you qualify for the New Trailer Manufacturer Promotion, reach out to NATM Membership Specialist Kevin Sander at Kevin.Sander@natm.com or (785) 272-4433 for details. Elevate your industry engagement and be part of the excitement that defines the NATM Convention & Trade Show! ■

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Attention Exhibitors: Booth Purchase Advisory Regarding Columns for 2027

By Aileen Valido, NATM Events Director

A

s excitement builds for the upcoming National Association of Trailer Manufacturers (NATM) 2027 Convention & Trade Show at the Gaylord Opryland Ryman Exhibit Hall, Feb. 15-18, 2027, NATM wants to ensure that all exhibitors are well-informed about an essential aspect of booth purchases this year: the presence of structural columns within the exhibit halls.

attention to the small square boxes on the Map Your Show Booth Sales map — they signify the presence of columns within the exhibit halls. Please see the diagram below in which the squares are highlighted to indicate structural columns.

The 2027 Exhibit Hall in Ryman B has structural columns every 30 feet, and if booths are merged, these columns could directly intersect with them. While most columns will be discreetly tucked away between a double layer of pipe and drape, it's crucial to keep them in mind when planning your booth space.

Visual Aid: Recognizing Structural Columns in Ryman Hall To give you a visual aid, there's a photo of Ryman Hall below, showcasing these columns, alongside the 2027 NATM Convention & Trade Show booth sales map on the next page.

In this map, the column squares are highlighted in yellow.

Take a moment to review these visuals to grasp the layout of the exhibit halls and the location of these columns.

In efforts to maximize booth spaces and minimize column interference with exhibitors of all sizes, NATM has already merged certain booth spaces ahead of the sales process to accommodate structural columns.

NATM kindly asks all exhibitors to consider these factors when purchasing booth space. Please note, you are still able to purchase neighboring booths and the NATM Staff will merge them for you on the map.

Merged booths will also be larger than the usual 10’ increments due to the columns — please talk with an NATM staffer to verify the true dimensions of your booth floor plan.

Guidance for Exhibitors: Tips for Selecting Booth Spaces When selecting your booth(s), don’t forget to pay close

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TOP: Structural pillars are located throughout the Gaylord Opryland Ryman Exhibit Hall.

BELOW: This snapshot of Map Your Show shows yellow squares where the columns are located and which booth spaces are affected.

The Association is committed to making the 2027 NATM Convention & Trade Show a resounding success, and your cooperation in navigating these booth purchase considerations is integral to that goal.

Should you have any questions or concerns regarding booth purchases or the exhibit hall layout, please don't hesitate to reach out to NATM Events Director Aileen Valido at (785) 272-4433 or Aileen.Valido@natm.com.

Thank you for being a part of the excitement surrounding the 2027 NATM Convention & Trade Show. NATM can’t wait to make it an event to remember! ■

www.NATM.com

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We solve the problems others walk away from.

Chemistry and expertise for manufacturing’s toughest challenges.TM www.hubbardhall.com/pre-paint/natm

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NATM returns to Nashville, Tennessee, for the 2027 Convention & Trade Show. Photo provided courtesy of Nashville Convention & Visitors Corp.

NATM Returns to Nashville for 2027 Convention & Trade Show

By Meghan Ryan, NATM Assistant Director

T

he National Association of Trailer Manufacturers (NATM) is heading back to the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, Feb. 15–18, 2027. The light- and medium-duty trailer industry is invited to come together with trailer manufacturers, suppliers, dealers, and service providers to improve the industry through education and connection.

The NATM Convention & Trade Show stands as the industry’s leading event run by a not‑for‑profit association, meaning every dollar goes right back into serving members. Attendees can expect learning, connection, and a close look at the newest products shaping the trailer world.

›

Networking Moments: Meet peers, build relationships, and explore opportunities that help move the industry forward. ›

Product Highlights: See new technologies and services that spotlight the future of towing on the exhibit hall floor and in the Trailer Trends & Tech Showcase. ›

Industry Insights: Hear from seasoned voices on trends and challenges shaping the field.

›

Nashville Experiences: When sessions wrap, enjoy the food, music, and culture that make the city famous.

What’s Ahead for 2027

Gaylord Opryland Room Block

›

Workshops and Forums: Learn about industry changes, new ideas, and useful tools to support your business.

The Gaylord Opryland is known for its sweeping indoor gardens and warm hospitality. NATM has secured a

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special room rate of $239 per night, with reservations now available at NATM.com. Booking through NATM is the only way to guarantee the official rate. Please be aware of unauthorized groups using NATM’s logo— only emails ending in @natm.com are legitimate.

Trade Show & Booth Space The Trade Show exhibit hall is part of the Gaylord Opryland facility, ensuring easy access to all the latest products, technologies, and solutions in the trailer industry without ever leaving the building. Explore innovations and network with leading manufacturers, suppliers, and industry experts.

The NATM Member rate for a 10’ x 10’ booth is $2,247. Booth spaces for non-members are $4,494. All NATM Members and non-members alike are now eligible to purchase booth space starting June 24, 2026. For more information about the booth selection process, turn to Page 30.

Food and Fun for All With 15 restaurants and lounges, the resort offers options for every taste. Families can also enjoy SoundWaves, the resort’s indoor/outdoor water experience. For those eager to explore, Nashville’s well‑known food and music scene is just minutes away.

Sponsorships Sponsorship opportunities range from $250 to $50,000, offering early booth selection and year‑round visibility across digital and print channels. Support from sponsors helps make the event possible and strengthens the experience for attendees.

New Attendee Promotion New member manufacturers—or manufacturers who haven’t attended in five years—may qualify for two complimentary full registrations and a hotel night stay. Contact NATM Membership Specialist Kevin Sander at Kevin.Sander@natm.com for details.

Stay Connected

TOP: Bourbon Street Blues and Boogie Bar are a few of the popular stops in downtown Nashville. BOTTOM: The Gaylord Opryland is the host site for the 2027 Convention & Trade Show and is known for its sweeping indoor gardens and warm hospitality. Photos provided courtesy of Nashville Convention & Visitors Corp.

www.NATM.com

More updates will be shared this fall. Sign up for event emails at NATM.com/Convention. NATM looks forward to welcoming you back to Nashville in 2027.

For questions about sponsorships or exhibit spaces, contact NATM Events Director Aileen Valido at Aileen.

Valido@natm.com or call (785) 272‑4433. ■

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The goddess of wisdom awaits inside the Parthenon at Centennial Park in Nashville, Tennessee, the location of the 2027 NATM Convention & Trade Show. Photo provided by Visit Music City.

10 Things To Do in Nashville Submitted by Visit Music City

When visiting Nashville, everyone has their own list of must-see spots, but there are a few experiences that are considered essentials by almost every visitor. From iconic music venues to delicious Southern dishes and unique Nashville experiences, here are ten unforgettable activities that are sure to make your highlight reel.

1. Stand Where your Heroes have Stood Two of Nashville’s most iconic live music venues, the Ryman Auditorium and the Grand Ole Opry, have hosted thousands of artists over the past century, and chances are some of your favorite musicians have performed at one or both places. Both the Ryman and the Grand Ole Opry House offer daytime tours where you can sit in the dressing rooms and stand on the stages where everyone from Johnny Cash, Aretha Franklin, Bob Dylan, and Elvis has performed.

Along the tour, hear the fascinating history of The Ryman, which was originally built as a tabernacle in 1897 and became the home to the famous Grand Ole Opry in 1943, where it remained until 1974, when it moved to the Grand Ole Opry House. Today, it is one of the most renowned music venues in the country, hosting

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big-name musical acts of all genres. Located in the heart of downtown Nashville, after you’ve taken their daytime tour, snag tickets to a show in the evening.

The Grand Ole Opry, the country's longest-running radio show, is celebrating its 100th year in 2026 and still hosts live performances three nights a week, just as it has for a century. Each show features around a dozen performers, ranging from country music legends to rising newcomers.

2. Visit the Hall of Fame Rotunda Of course, the Country Music Hall of Fame and Museum is a must-do on everyone’s list, and for good reason. Offering a deep dive into country music’s rich history with its impressive collection of memorabilia and interactive exhibits, the museum guides visitors through the evolution of country music, highlighting its cultural significance and influence on other musical genres. The heart of the museum is the Hall of Fame Rotunda, where all members of the Country Music Hall of Fame are honored. Designed to symbolize the unity and timelessness of country music, the rotunda evokes a sense of reverence and sacredness where visitors instinctively know not to speak above a whisper as a sign of respect.

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3. Get to Know Iconic Artists The Musicians Hall of Fame and Museum celebrates the legendary musicians who have shaped the sound of popular music across all genres. Located in the iconic Nashville Municipal Auditorium, the museum offers fascinating exhibits on stars ranging from Hank Williams, Sr. to the Red Hot Chili Peppers, showcasing their contributions to the world of music.

4. Hear the Heroes Behind the Hits Songwriters are the backbone of Nashville’s music scene.

While they typically work behind the scenes, witnessing them perform their own songs is a special experience you won’t want to miss. The Bluebird Cafe is the ultimate destination for songwriters, offering an intimate “in the round” setting where they showcase their original music each night. You can also catch incredible songwriting talent at venues like The Listening Room Café and 3rd & Lindsley.

5. Order the Recession Special at Robert's Western World You’ll feel like a local when you pony up to the bar at Robert’s Western World for their famous $6 “recession special,” which includes a bologna sandwich, chips, a MoonPie, and PBR. While you’re there, take a swing around their dance floor before you hit some of the other famous honky tonks on Lower Broadway, aka Honky Tonk Highway. From staples like Tootsie’s Orchid Lounge to newer spots like Garth Brooks’ Friends in Low Places, there’s a reason Lower Broadway is world-famous! Great live music is playing all day, every day, with no cover charge. Be sure to support the local musicians by dropping a little something in the tip jar on your way out.

6. Tear Up Over Fried Chicken Not the emotional kind of tears, more the “my mouth is burning but I have to hold it together” kind of tears that you get when you bite into Nashville’s famous hot chicken. This bold, crispy, and flavor-packed dish has been a Nashville staple for generations. For the real deal, visit Prince’s Hot Chicken Shack, the legendary birthplace of this spicy favorite. Other top spots to try include Hattie B’s, Party Fowl, and Pepperfire Hot Chicken, though nearly every restaurant in town puts its own spin on this classic.

7. Say Hello to Athena Who is Athena? We're so glad you asked. Athena Parthenos, the goddess of wisdom, stands 42 feet tall inside the Parthenon at Centennial Park. She is the tallest indoor sculpture in the Western World and was created by local artist Alan

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Lequire (whose studio is just down the road and open to the public). The Parthenon is the world’s only full-scale replica of the ancient Parthenon in Athens. Initially built for the 1897 Centennial Exposition to celebrate Tennessee's 100th anniversary, it was designed to reflect Nashville's intellectual and cultural growth, which had earned the city the nickname "Athens of the South." After you tour the Parthenon, enjoy a stroll through Centennial Park. Smack in the middle of downtown, the 132-acre park hosts several festivals throughout the year and is a community gem that includes gardens, a pond, and a large amphitheater.

8. Stroll Through Bicentennial Mall Bicentennial Capitol Mall State Park is a scenic and historical park in downtown Nashville, sitting at the base of the Tennessee State Capitol. Spanning 19 acres, this park offers stunning views of the city skyline. Along the path, there is a 1,400 ft. granite wall detailing significant events in Tennessee’s history, a splash fountain representing Tennessee’s major rivers, a WWII Memorial, and the Carillon Bell Tower consisting of 95 bells that chime every hour to Tennesseethemed music. Across the street is Nashville’s Farmers' Market, with a food court of regional and international restaurants as well as local products and artisan goods.

9. Make Your Own Art Nashville’s booming art scene may come as a surprise to firsttime visitors, but as a city that fosters creativity of all kinds, Nashville has become an art destination of depth and diversity.

The heart of the city’s art scene is the Frist Art Museum, housed in a beautiful 1930s Art Deco building downtown.

The Frist does not have a permanent collection; instead, it curates and hosts a diverse lineup of exhibitions, ranging from classical and contemporary art to photography and sculpture.

While you’re there, pop into Frist ArtQuest, an interactive space designed for kids, families, and art lovers of all ages to create your own piece of art. Other art hubs include OZ Arts Nashville, the Wedgewood-Houston district, and Cheekwood Estate & Gardens. Attend one of the city’s monthly Art Crawls, where you can explore multiple galleries in one evening. With its ever-evolving art scene, Nashville provides an enriching cultural experience that is a must for anyone visiting the city.

10. Visit the Home of a US President Step back in time at Andrew Jackson’s Hermitage, just outside Nashville, where you can explore the former estate of the seventh President of the United States. The plantation offers guided tours of Jackson’s mansion, gardens, and grounds, as well as Jackson’s tomb. The tour provides an in-depth look at the life, political career, and legacy of one of the most controversial and influential figures in American history. ■

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Benefits Developed with Dealers in Mind

Don't be misled by our name.

NATM is dedicated to fostering success in the trailer industry; dealers included! We have crafted these benefits in collaboration with your fellow trailer dealers.

EDUCATION & RESOURCES

NETWORK & COMMUNITY

SERVICES & SOLUTIONS

Professional development resources for dealers and educational tools for customer engagement.

Opportunities to connect, engage, and learn from others in the trailer industry.

Affinity programs vetted by dealers for genuine cost savings and access to NATM’s directory of services and solutions.

DEALERS CAN JOIN FOR $150!

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NEWS & PUBLICATIONS

INDUSTRY DATA & SURVEYS

The latest industry news curated specifically for the trailer industry.

Tracks Magazine Monthly eNewsletter

Access valuable data and surveys for dealers to forecast trends and evaluate their business against the industry.

WWW.NATM.COM/DEALERS

Looking for more information? Contact our team today!

Dealers@natm.com 785-272-4433

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Jump Start Convention Networking with NATM Advertising

By Samantha Darling LaCount, NATM Tracks Editor

Now is the time to start planning your marketing strategy for the upcoming National Association of Trailer Manufacturers (NATM) 2027 Convention & Trade Show.

February may feel far away with school just starting up.

That's why NATM created a convenient "set it and forget it" Convention Advertising Special. Reserve your advertising opportunities now, then focus on business knowing your Convention marketing is already in motion.

By signing up early, you'll secure your advertising placements and be added to NATM's advertising reminder list. As artwork deadlines approach, NATM will send several reminders to help ensure you stay on track and don't miss any important dates.

What's Included in the Convention Advertising Special?

NATM selected the most effective ways to reach Convention attendees before they arrive at the show. For $2,500, you get: › ›

Full-page ad in Tracks Magazine November/ December 2026 and January/February 2027 issues Placement in the Virtual Swag Bag

Tracks Magazine Take advantage of the proven reach of Tracks Magazine

www.NATM.com

with full-page advertisements in both the November/ December and January/February issues.

The November/December issue puts your company in front of attendees as they receive Convention updates and begin making plans for Nashville. The January/February issue arrives shortly before the event and is also distributed onsite, giving your company visibility both before and during the Convention.

Virtual Swag Bag The NATM Virtual Swag Bag (VSB) is an informational email sent to all registered Convention attendees twice before the show — typically once a month before Convention and again two weeks before the event.

This provides an additional opportunity to showcase your brand, highlight products or services, and remind attendees to visit your booth on the trade show floor.

As an added convenience, all three advertising opportunities use the same ad dimensions. Submit your artwork once, and NATM will handle the placement for each opportunity. Of course, if you'd prefer to tailor your message with different designs for each placement, you're welcome to submit separate ads as well.

Take Convention advertising off your to-do list now so you can focus on business. To learn more about the Convention Advertising Special, contact Advertising@natm.com today. ■

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Brandon Scholle, The Trailer Guy President, is one of the Dealer Affiliates helping build out NATM educational content. Photo provided by The Trailer Guy.

Built by Dealers, Shared with the Industry: How Dealer Voices Are Shaping NATM Education

By Ginger Baker-Sanhueza, NATM Programming Director

S

ome of the most valuable education in the trailer industry does not come from a textbook. It comes from technicians who see the same repairs every week, managers solving problems in real time, and dealers who spend their days helping customers stay safe and keep trailers on the road.

That is exactly the idea behind the National Association of Trailer Manufacturers’ (NATM) Dealer Technical & Training Committee.

This group of NATM Dealer Affiliates meets monthly to discuss service trends, technical topics, customer education opportunities, and the challenges dealerships are seeing across the industry. Their goal is not simply to talk about problems—it is to create educational resources that can be shared across the trailer community.

At NATM, education is not developed in isolation. Dealer

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Affiliates are helping identify knowledge gaps, review content, and contribute real-world experience that strengthens the resources available to the industry.

One recent example of this work can be found through Trailer Safety Week.

Trailer Safety Week exists to promote trailer safety and provide accessible resources to end users so they can make informed decisions before heading down the road. Through the Dealer Technical & Training Committee, Dealer Affiliates played a direct role in helping create educational materials designed around questions and service items they encounter every day.

One topic quickly rose to the top: trailer wheel bearings.

Bearings are one of the most overlooked maintenance items

www.NATM.com

DEALERS

TRACKS

The first, Why Trailer Bearing Maintenance Matters: The Small Task That Prevents Big Problems, was written to help end users understand why bearing service matters, what warning signs to look for, and how routine maintenance can prevent larger failures.

The second resource, How to Manually Repack Trailer Wheel Bearings: A Step-by-Step Guide for Trailer Owners, took education a step further.

This article was built with direct dealer involvement, including support from Johnny Shelton of NC Trailers and Brandon and Denise Scholle of The Trailer Guy, LLC, in Ohio, who helped photograph and document each stage of the repacking process. Their willingness to take photos, share their expertise, and walk through a routine service procedure transformed the article from a written explanation into a visual resource that trailer owners could follow and learn from.

The committee’s contributions did not stop with written content.

Dealer Committee Members also helped review and improve NATM’s Towing Readiness Quiz, an interactive tool designed to help end users evaluate whether they are prepared to tow safely before they leave the driveway. Committee feedback helped refine questions and improve the overall user experience, so the tool better reflected real-world towing considerations.

In addition, dealer input supported the development of NATM’s Tow Rating Calculator, a resource intended to help end users better understand towing capacity and make safer decisions before connecting a trailer. Committee members encouraged the inclusion of additional resources that users could take beyond the calculator itself, including tools such as CAT Scale locations so owners can verify actual weights and better understand how loaded conditions impact towing performance.

This work reflects something NATM believes strongly: dealer expertise matters.

Dealers occupy a unique place in the trailer industry. They see what customers struggle with, understand common service concerns, and often become the first line of education after a trailer leaves the lot. Their experience creates stronger educational tools and ultimately helps build a safer industry.

TOP: A wheel bearing ready for maintenance. Photo provided by The Trailer Guy. BELOW: The NATM Towing Readiness Quiz helps trailer-users prepare for safe trailering.

among trailer owners, yet they remain one of the most common service areas in dealership shops. When neglected, bearings can lead to excessive heat, component damage, wheel-end failures, downtime, and expensive repairs.

To help address this knowledge gap, committee members contributed to the development of two Trailer Safety Week educational articles.

www.NATM.com

NATM values the voice of its Dealer Affiliates and remains committed to creating opportunities for dealers to contribute, lead conversations, and shape the future of trailer education.

Every article, every resource, and every conversation shared through committee work helps move the industry forward—and makes roadways safer one trailer at a time.

Interested in joining a Dealer Committee? Contact Programming Director Ginger Baker-Sanhueza at Ginger.BakerSanhueza@ natm.com to learn more about opportunities to get involved and help influence education across the trailer industry. ■

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Explore Our Course Catalog Human Resources

Leadership

Getting Started in Human Resources How to Attract & Retain Top Talent Sexual Harassment Training

Motivating a Team Managing a Customer Service Team Resolving Conflict with Coworkers

Marketing & Sales

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The Ultimate Sales Prospecting Guide Product Marketing Fundamentals Social Media 101 Social Media 201 Managing a Sales Team Handling Objections

OSHA Workplace Safety - Coming Soon!

NATM Introduction to NATM Compliance Verification Program Course*

Technician Mastering the Basics: Entry-Level Technician Course Pre-Delivery Inspection (PDI) - Coming Soon!

MIG Welding Trailer Surge Brake Operation Surge Brake Inspection and Repair Trailer 10" Brake Shoe Backing Plate Assembly Repair Trailer Brake Bleeding Installing 4-way Connectors on Trailers Wheel Lug Nut Installation Trailer Hub Inspection Tandem Axle Spring Equalizer *Only available to select Membership Types

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785-272-4433

Deep Industry Knowledge

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Train Your Team. Strengthen Your Dealership. Maximize Your Benefits with the NATM Academy

By Ginger Baker-Sanhueza, NATM Programming Director

A

s a dealer, your National Association of Trailer Manufacturers (NATM) affiliateship comes with powerful tools designed to help grow your business and strengthen your team—and one of the most valuable is access to the NATM Academy.

The NATM Academy was created to support the trailer industry through accessible, high-quality education, and today it offers training opportunities designed to benefit dealers just as much as manufacturers. Included as part of your NATM benefits at no additional cost, the NATM Academy gives your team access to practical courses that build knowledge, develop skills, and support long-term growth.

Whether you operate a single-location dealership or manage multiple stores, the NATM Academy provides flexible

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online learning to help employees at every stage of their career—from onboarding new hires to developing managers and strengthening technical expertise.

One area dealers may find especially valuable is the Human Resources educational track. Many dealerships do not have a dedicated HR department, leaving hiring, onboarding, and people management responsibilities to shop managers or team leads. Courses such as Getting Started with HR and How to Attract and Retain Top Talent provide foundational guidance to help build stronger teams and address one of the industry's ongoing challenges: recruiting

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DEALERS

Continued from Page 31 and retaining skilled employees, particularly technicians.

Courses like Mastering the Basics are ideal for employees who are new to the trailer industry and need a Trailer 101 approach to understanding equipment, terminology, and core concepts.

Dealers can also explore the growing Marketing & Sales track, which currently includes six courses with additional content planned for the future. Effective dealership marketing has never been more important, and these courses help participants strengthen their skills in areas such as product marketing, social media strategy, sales fundamentals, and managing a sales team. Whether someone is new to marketing or looking to sharpen existing skills, the NATM Academy offers foundational training that can immediately support dealership goals.

Additional learning opportunities include leadership development for those managing teams and safety training to help reinforce safe practices across dealership operations.

For service departments and technical staff, the NATM Academy includes technician-focused training covering topics from brake inspection and repair to foundational trailer education.

To enroll or learn more, visit NATM.com/Academy or contact Programming Director Ginger BakerSanhueza at Ginger.BakerSanhueza@natm.com. ■

The NATM Academy is more than an educational platform—it is an investment in your people. By taking advantage of this FREE affiliate benefit, dealers can create stronger teams, improve employee development, and support continued business success.

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NATM Members and Dealer Affiliates from Texas, including Zach McCalley(second from right), pose for a picture outside of Sen. Ted Cruz's office. Photo by NATM Staff.

A Dealer's Guide to Getting Involved

By Samantha Darling LaCount, NATM Tracks Editor

S

ome companies join an association. Others jump in with both feet. Since becoming a National Association of Trailer Manufacturers (NATM) Dealer Affiliate last year, Superstar Trailers has become a standout example of what's possible when dealers get involved.

Superstar Trailers was first introduced to NATM in the Fall of 2025 at the NATM Trailer Expo. From there, they’ve attended Convention, Regulatory Roundup, have seats on both NATM Dealer Committees, participate in NATM Academy and NATM Connect, and are even presenting at the first NATM Dealer Summit. Looking beyond your next sale and immersing yourself in the industry is the best business plan, says Operations and Marketing Director Zachary McCalley.

www.NATM.com

“For dealers to get involved, it will only benefit their company. It’s about being part of something bigger than your dealership,” McCalley said. “Be a good host to your industry and foster good relations. Care about the industry, not the transactions, because the transactional part of business will come if the business relationships are there.”

One way to foster relationships is with NATM in-person events. Most recently, Superstar Trailers took part in the Regulatory Roundup & Capitol Hill Visits in Washington, D.C. McCalley says, by showing up, you show what your priorities are and what kind of business partner you are.

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Continued from Page 33

“The issues that we talked about in Washington, you could look at it as just a manufacturer issue. But at the end of the day, it's a customer issue and a manufacturer issue, and you're that bridge. You should be fighting as hard as both of them to make it make sense,” McCalley said. “If you add legislation that would change their way of operating, it's a big deal to them. And if manufacturers see dealers care as much as they care, it lends to that relationship status.”

There’s no better event to get in a room with manufacturers than the NATM Convention & Trade Show. Not only is it great for networking, but as a dealership with a service department, vendor connections are just as valuable.

“There were tons of people we got a hold of that we didn't have the connection before. A great example is polycore. We saved five times per sheet by making the connection at the show. We buy enough of it that it was an insane amount,” McCalley said. “We were having to source it elsewhere and figure it out before. We were able to get with the same people that the manufacturer buys through. Because we're a service department, we need the same stuff the manufacturer needs. Building those relationships was a godsend.”

“Whether it's picking up a new lender or manufacturer or relationships between dealers, there are such powerful conversations to be had in those buildings,” McCalley said.

“You have to think how much money is in that building at any one point. The annual revenue inside that building is chaos. It’s insane how much money is in there, and every one of them is doing something super well. As long as you're a good player, everybody's willing to share.”

A new event on the NATM calendar this year is the NATM Dealer Summit at the North American Trailer Dealer Association (NATDA) Trailer Show. The NATM Dealer Summit will be a full day of learning designed specifically to help dealers strengthen their businesses, build stronger partnerships, and tackle some of the industry's biggest opportunities and challenges.

McCalley, along with Johnny Shelton of NC Trailers, will be speaking during the event’s Session 2: Beyond the Build: A Dealer’s Guide to Trailer Manufacturer Partnerships. It’s a topic McCalley is passionate about.

“I think there's some big discussions to be had in the future, but this is where NATM benefits from having dealers in the Association, because business is a handful of hard conversations,” McCalley said. “I probably won’t be the most favored guy up there, telling them to have hard conversations with each other. It is a reality that I would like to bring up.

They can't manufacture the trailer at a price you want,

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TOP: Zachary McCalley (second from right) and other NATM Regulatory Roundup attendees head to their next Capitol Hill meeting. BELOW: (From left) McCalley and Matt Esguerra, Chief of Staff for Rep. Lance Gooden of Texas. Photos provided by Zachary McCalley.

www.NATM.com

DEALERS

plus give you leads, plus sell the trailer for you. We need them to do their job, but that requires us to do our job.”

"Session 2: Beyond the Build: A Dealer’s Guide to Trailer Manufacturer Partnerships" will take place on Sept. 1, from 11:00–11:50 a.m. See the full NATM Dealer Summit lineup on Page 51.

In-person events aren’t the only ways to continue education and foster relationships within the Association. NATM Dealer Affiliates have a dealers-only forum in NATM Connect.

Recent discussion topics include Dealer Management System recommendations, service department profitability, and how different businesses handle trade-ins.

“I think one of the greatest things that we have at our disposal that is underutilized is, for sure, the forums.

You can spend all day in there,” McCalley said. “There are people that would pay hundreds of dollars just to be a part of that conversation because it's million-dollar conversations that are being had in there, and you can think that that's an exaggeration, but it's not. There's so much money in this industry, and these guys are doing it, and they're telling you how. All you have to do is breathe, listen, and apply, and it works out super well.”

Just as conversations with industry leaders are at your fingertips, so is on-demand education with NATM Academy.

The NATM Academy offers comprehensive online training and resources tailored specifically for the trailer industry. Courses cover topics from safety standards and industry best practices to step-by-step technical skills, all completely free to NATM Dealer Affiliates and Members.

TRACKS

Superstar Trailers opened its first location in 2023 focusing primarily on concession trailers. Just over three years later, they have three locations in Texas and have expanded into cargo, utility, and dump trailers, to name a few. Not only are they busy within NATM, but in continuing to evolve internally as well. The biggest change they’ve made over the past year is streamlining their sales process.

“I think the most important thing to the consumer today is speed, so they don't want to have a dealership feel. We designed it around that idea — even Chickfil-a will meet you at your door now. Society wants everything faster and speedier, so we try to get that process down to 15 minutes,” McCalley said.

He says the biggest change they’ve made is giving more authority to their sales team. Customers work with one person through the whole process rather than being passed from department to department.

Breaking down the “that’s how it’s always been done” barriers isn’t easy. It’s true internally as well as externally.

“We've also tried to create a working relationship with other dealers, and it's harder than you would think to get dealers to open up and share information, but we are able to cut through that,” McCalley said. “It allows a way more seamless process now, where my salesmen know they can go to certain websites of other dealers and then call them and have a working relationship. Being open to work with other dealers is something we've been trying to push really hard.”

Several members of Superstar Trailers are enrolled in NATM Academy courses (companies don’t have a limit on how many they can enroll), and Jason Gensler, Superstar Trailers’ operations manager, is particularly interested in the leadership and management courses.

That collaborative mindset extends beyond Superstar Trailers' own business and into its involvement with NATM. For McCalley, the Association provides the opportunity to build relationships that strengthen not just one dealership, but the trailer industry as a whole.

Through networking, education, and advocacy, dealers, manufacturers, suppliers, and end-users all benefit when they work together. NATM does the legwork behind the scenes so Dealer Affiliates and Members can hit the ground running and put their focus back on business.

Just in case they weren’t busy enough, McCalley and Gensler hold seats on the Trailer Dealer Business Operations Committee and the Trailer Dealer Training & Technical Committee, respectively. You get out of your membership what you put into it, McCalley says.

“For us to be a dealer in a manufacturer association is awesome, because we are the bridge that connects a customer to a manufacturer.”

“It's a no-brainer to be on these committees and have a membership. I don't even know what that breaks down to — a little over $10 a month? $12.50 a month? I think of all of your overhead expenses in any dealership, that's the most minute amount of money for the value,” McCalley said. “You could probably run that monthly, and it would be worth it. It’s a small cost for such a high value.”

www.NATM.com

Superstar Trailers joined NATM in 2025. To learn more about them, visit SuperstarTrailers.com.

Join NATM and Zach McCalley on Sept. 1 for "Session 2: Beyond the Build: A Dealer’s Guide to Trailer Manufacturer Partnerships" of the NATM Dealer Summit. Learn more about NATM Dealer Committees and their members on Page 42. ■

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Making the Most of Your NATM Dealer Affiliate Benefits

By NATM Dealer Team

T

he National Association of Trailer Manufacturers (NATM) continues to be hard at work adding to its NATM Dealer Affiliate benefits. With recent additions to the lineup, it can be tricky to keep track of all that’s available to you.

Whether you are a longtime Dealer Affiliate or just getting started, NATM wants you to use your benefits to the fullest. There are five primary categories for which Dealer Affiliate benefits fall under.

Education & Resources This category of the Dealer Affiliate Program aims to provide dealers with access to professional development opportunities, industry knowledge sharing, and resources for consumer education and awareness of safe trailering. NATM’s education and resources for dealers have significantly grown in the past few years. From the exciting launch of the NATM Academy to the release of the NATM Knowledge Center, NATM is continually building out the education and resources that Dealer Affiliates request.

NATM Academy offers comprehensive online training and resources tailored specifically for the trailer industry.

Courses cover a wide range of topics, including safety standards, technical skills, and industry best practices, ensuring that learners are equipped with the knowledge and expertise needed to excel in their careers. The Dealer Committees have assisted in creating courses relevant to dealers that will help them train their technicians.

And the best part? Enrollment in the NATM Academy is completely FREE to all Dealer Affiliates. To view a full list of the NATM Academy courses, turn to Page 30.

NATM Knowledge Center is a hub of industry-relevant resources for dealership owners and their staff. You will find a collection of guides, templates, best practices, and toolkits to streamline and improve their business operations, all created and peerreviewed by NATM Dealer Committees. From PDI checklists

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and sales templates to consignment and safety checklists, there are plenty of documents to help and inspire your dealership.

Dealer Affiliates also have access to the NATM Dealer Compendium, which covers state towing laws, state licensing, and state safety chain requirements. It even includes a glossary of the most used trailer terms.

Additionally, NATM Dealer Affiliates can access NATM’s full library of on-demand webinars featuring topics selected by your peers from the NATM Education and Dealer Committees.

Another great benefit is the Dealer Affiliate Library, an exclusive resource available only to NATM Dealers Affiliates. Here, you'll find a vast array of blogs and articles on various topics pertaining to trailer dealers.

The Dealer Affiliate Library is designed to provide affiliates with a comprehensive resource to help them with their business needs. Dealer Committee volunteers have worked to provide affiliates with the latest information and resources to help them stay ahead of the curve in the industry.

Knowledge is power, and NATM is committed to providing affiliates with the most up-to-date information possible.

Along with all of the above, you can utilize enduser resources such as trailer inspection schedules, understanding the VIN, and access dealer created content and more at TrailerSafetyWeek.com.

For the first time, NATM is hosting the NATM Dealer Summit at the North American Trailer Dealer Association (NATDA) Trailer Show, bringing the education and industry conversations that members have come to know from NATM events directly to dealers and attendees in Nashville, Tennessee, at the Music City Center.

Sept. 1 will feature a full day of learning designed specifically to help dealers strengthen their businesses, build stronger partnerships, and tackle some of the industry's biggest opportunities and challenges.

www.NATM.com

DEALERS

The goal is simple: bring valuable education, meaningful discussion, and fresh ideas that attendees can take home and apply immediately.

From leadership and sales strategies to compliance discussions and live audience polling, the NATM Dealer Summit is designed to create an engaging experience that goes beyond sitting through presentations. Attendees can expect high-energy sessions, candid dealer-led conversations, and opportunities to hear perspectives from dealers, manufacturers, and industry experts alike. Learn more about NATM Dealer Summit sessions on Page 51.

Network & Community NATM recognizes that in such a niche industry, it is important to build a solid network and community. The NATM team and Dealer Committees have worked hard to provide those opportunities to NATM Dealer Affiliates.

From launching the online community dealer-only forum, NATM Connect, to providing ways to connect with other NATM Members and Dealer Affiliates through the NATM Member List, the progress is impactful.

NATM Connect is an online community forum where Dealer Affiliates can engage in discussions and receive feedback and resources from peers in the trailer industry.

The community forum is private and provides a space for authentic discussion that doesn’t include pushy sales pitches or outsiders with unclear motives. From ‘Fixed Cost Absorption: Can Parts and Service Cover Your Overhead?’ to ‘Best Practices for Handling Credit Card Fees,’ the conversations are flowing, and the possibilities for connection are endless. Don’t miss your chance to ask questions and connect with your peers via NATM Connect!

A successful industry is a well-connected industry. This concept is the driving force behind many of the benefits NATM develops. Take advantage of the exclusive NATM Member List to connect with your industry peers.

Services & Solutions When professionals in an industry come together with their

www.NATM.com

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association, there are huge benefits. One of the benefits is a market curated specifically for dealers’ business needs.

This third benefit category — services and solutions — takes form in two major ways. Affinity programs are thoroughly vetted by dealers for true cost savings and access to NATM’s dealer-compiled directory of services and solutions.

NATM has partnered with Marsh and Portfolio to create an opportunity for Dealer Affiliates. You can now offer a NATM-endorsed trailer service contract and a tireand-wheel protection product, adding revenue and improving sales and service retention while delivering real coverage, value, and peace of mind to your customers.

News & Publications NATM knows the importance of staying up to date with industry news. It’s not only important but essential in an industry where growth and innovation are expanding. NATM has several ways for you to stay in the loop and chances to share your company’s news with the rest of the industry.

All dealers can utilize the NATM Member News! Do you want to share news with the entire trailer industry? Whether it’s the latest press release, a product announcement, or other exciting company happenings, the NATM Member News section is the perfect place to feature it.

NATM Dealer Affiliates continue to receive a subscription to Tracks Magazine. Printed bimonthly, the magazine includes technical articles, industry updates, Association news, and other relevant topics for the trailer industry.

What do you want to read about? NATM is always taking requests on what dealers find relevant and want to read.

Tracks also regularly hosts articles featuring dealers and their businesses at no cost! If you have a topic suggestion or are interested in a feature article, contact Advertising@natm.com.

NATM’s monthly eNewsletter, NATM Insider, has a dealerexclusive section. Dealer’s Corner is for dealer-focused news

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and content that only Dealer Affiliates can see. It covers topics such as upcoming events like the Dealer Summit in September, as well as dealer-relevant updates and education.

Industry Data & Surveys NATM is committed to providing dealers with meaningful industry insights that help inform business decisions and identify emerging trends.

Through Dealer Committees, which include dealership representatives from across the country, NATM regularly discusses current challenges, opportunities, and topics shaping the trailer industry. These conversations help guide the educational programming, resources, and initiatives NATM develops for dealers.

One area consistently identified as a need is access to industry statistics and benchmarking data. To help address this, NATM is expanding its dealer survey efforts and encouraging participation in self-reporting surveys available through the NATM Member Compass Dealer page. As participation grows, these surveys will provide valuable insights into dealership operations, workforce trends, and other key industry topics.

NATM Dealer Committees will play an important role in helping determine the most valuable ways to present and share this information. In the meantime, increased participation from Dealer Affiliates is essential to building a broader, more representative picture of the trailer industry.

As NATM Staff and the Dealer Committees continue to expand the NATM Dealer Affiliate Program, NATM would love to hear from you. If you'd like to become an NATM Dealer Affiliate and have access to all of these benefits, contact NATM Membership Specialist Kevin Sander at Kevin.Sander@natm.com. ■

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DEALERS

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Shout Out Your Team with Call to Service

By Izabella Chesney, NATM Marketing Specialist

A

s the National Association of Trailer Manufacturers (NATM) continues to create benefits and provide solutions to the needs of Dealer Affiliates, the necessity to place more focus on the service aspect within trailer dealerships has become apparent. While resources that assist in addressing this need are in development, the Association also is looking into ways to highlight these essential departments. NATM wants to help dealerships show off their service department teams and celebrate the invaluable work they do. “Call to Service” is a series of spotlight features, where you can share stories and achievements of individual service team members or the entire team.

Through the implementation of this marketing campaign, NATM aims to highlight and acknowledge the service department for its vital contribution to the success of trailer dealerships. Here’s how it works:

3. Group photos to put faces to names Making time for photos can be tough, especially when everyone is hard at work on ensuring happy customers.

However, it’s great to put some faces to all that hard work going on! Gather your service department and say “Cheese,” or even better, say “Best Service Department,” so NATM can show them the love and appreciation they deserve.

4. Fill out the Call to Service Form It’s a quick form that the person nominating the service department will fill out. The questions ensure that all the amazing things about your team get the right attention and focus. Plus, it will also be a great asset to NATM Staff if your team is chosen for further coverage.

2. Be ready to brag all about their accomplishments

NATM has had the opportunity to interview amazing trailer dealerships whose focus is safety, community, and consistency. No job is too big or too small, and they are dedicated to making all roads safer. Do you have a service team who focuses on those essential standards?

Are you interested in highlighting your team and letting them shine for all to see? This is the perfect campaign for them! Don’t miss the chance to show your appreciation and the dedication that goes into your team!

It’s your time to brag! What makes your nominee(s) the greatest, and how do they add value to your business? Have you heard praise from your customers? What about other staff members who have noticed the hard work going on in the back where all the service department magic happens?

NATM is so excited to see all your submissions and can’t wait to highlight all the amazing things your Service Department is doing. Have a specific question that didn’t get answered here? Please reach out to NATM Marketing Specialist Izabella Chesney at Izabella.Chesney@natm.com for assistance. ■

1. Have an awesome team in your Service Department?

It’s hard to just choose one person if you’ve got a killer team that all adds major value to your business. So, whether it’s a one-person show or an entire team behind your service department, NATM wants to hear about them!

www.NATM.com

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Some super stars of the Superstar Trailer service team. Photo provided by Superstar Trailers.

Call to Service Feature: Superstar Trailers

By Izabella Chesney, NATM Marketing Specialist

Call to Service (CTS) is a campaign in which the National Association of Trailer Manufacturers (NATM) aims to highlight and acknowledge service departments for their vital contribution to the success of trailer dealerships and the industry as a whole.

These teams do more than fix equipment. They protect customer livelihoods, increase and encourage trailer safety, and deliver the dependable support that makes a lasting difference.

NATM is thrilled to highlight Superstar Trailers as the latest CTS feature. With three locations across Texas, they serve a wide range of customers, from commercial contractors and landscapers to farmers, ranchers, food vendors, and recreational trailer owners. NATM got the chance to speak with Zach McCalley, the Operations & Marketing Director at Superstar Trailers, and dove deep into what makes their service department so unique!

The team at Superstar Trailers has kept their mission simple yet impactful by keeping the customer at the forefront of everything they do. From helping customers find the right trailer for their needs to providing them with the necessary routine services to keep those trailers performing safely and reliably for years to come.

Their service department has been an important part of Superstar Trailers from the beginning and currently has 10 staff making up their technicians, service advisors, and support staff. They are dedicated to keeping their customers on the road and safe. Their team does it all from routine maintenance, brake and bearing service, damage repair, warranty work, and so much more. They are a true Swiss army knife service team that is ready to tackle any challenge thrown their way.

About Superstar Trailers

Going Above and Beyond: Mason Carver and Carved Out Catering

Superstar Trailers has been serving customers across Texas since 2023. They have built a reputation for offering quality trailers, exceptional customer service, and long-term support after the sale. With locations in Kaufman, Longview, and Jacksonville, they serve a vast range of customers in their communities.

Superstar Trailers is no stranger to going above and beyond for their customers, even those who have never purchased a trailer from them. They recognize the importance these trailers have on the livelihoods of the people using them.

Recently, they came to the rescue of a business owner, Mason

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out to several shops to fix his trailer, even being quoted over $8,000 in repairs. After a loyal customer of Superstar Trailers recommended them to Carver, he was confident that their service team would provide him with excellent care.

The team at Superstar Trailers went to work immediately, knowing that time was of the essence for Mason.

“Superstar Trailers was a blessing. I missed a couple events, but they were able to get me up and running before some larger events,” Carver said.

Their technicians worked quick to come up with a repair plan that had the end result of getting his trailer back into running shape. They kept a standard of continuous communication with the customer throughout the process and were focused on providing swift and high-quality work to help reduce the amount of time Carver’s trailer and business was out of commission.

What Makes Them Stand Out? Superstar Trailers stands out because of their reliability, vast skillset, and dedication to any and all customers that come to them for help and guidance. It doesn’t matter if you bought your trailer from them or a competitor; they want to support every person walking into their dealership.

“Stories like Mason's remind us why our service department exists. We understand that for many of our customers, a trailer isn't just equipment—it's the foundation of their business. Every day a trailer is out of service can mean lost revenue, disappointed customers, and missed opportunities,” McCalley said.

TOP: Superstar customer Mason Carver with his freshly repaired Carved Out Catering trailer.

BELOW: Carved Out Catering was broken into and needed repaired quickly. Photos provided by Superstar Trailers.

Carver, whose concession trailer had been broken into, leaving extensive damage that heavily affected his ability to operate his business. Small businesses like Carved Out Catering can’t afford to miss events when their customers are relying on them to be there. Not only do their customers depend on them, but their personal financial livelihood depends on them being able to follow through on events.

With a last-minute situation like this, it can be hard to find help that’s reliable and fair in pricing. He reached

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It isn’t just about repairing a trailer to them; it’s about building relationships and making sure that high-quality services are provided. They want the customer to walk away and rest reassured that their trailer is up to any job they need done. Regardless of whether Superstar Trailers is prepping a trailer for years of reliable service or showing up in a customer’s time of need during an unforeseen circumstance out of their control, Superstar Trailers has got you covered. Their dedication to providing quality workmanship, building customer relationships, and trailer safety is what makes them an excellent Call to Service feature.

NATM is excited to share Superstar Trailers’ story and highlight their awesome service department! They are truly dedicated to their customers and want to ensure they leave with a safe trailer on the road and the knowledge that Superstar Trailers has them covered.

For more information about Superstar Trailers, visit SuperstarTrailers.com.

Are you a Dealer Affiliate who wants to highlight your service department? You can contact NATM Marketing Specialist Izabella Chesney at Izabella.Chesney@natm.com for details! ■

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Two Committees, One Voice Meet the Volunteers Helping Shape the Future of NATM

By NATM Staff

D

ealers occupy a unique position in the trailer industry.

They see how products perform after they leave the factory, hear customer feedback firsthand, answer technical questions, process warranty claims, train employees, and solve real-world challenges every day. That perspective doesn’t just benefit individual dealerships, but it helps shape better education, stronger partnerships, and a more unified industry.

For nearly 40 years, the National Association of Trailer Manufacturers (NATM) has supported the trailer industry through education, advocacy, and collaboration. Today, that commitment extends beyond manufacturers and suppliers to include the dealers who connect trailers with the customers who depend on them.

To ensure the dealer experience is reflected throughout NATM's educational programming, technical resources, and member initiatives, NATM established two dedicated Dealer Committees. Together, these volunteer groups help identify industry needs, recommend educational content, shape future programming, and strengthen collaboration between dealers, manufacturers, and suppliers.

Their work is already making an impact. Committee members have helped guide NATM Academy course development, contributed to Trailer Safety Week resources, recommended webinar topics and NATM Dealer Summit education, and continue to identify opportunities that help dealerships—and the industry as a whole—grow stronger.

Dealer Training & Technical Committee The Dealer Training & Technical Committee focuses on the technical side of dealership operations, helping ensure NATM's educational resources reflect the realities of today's service departments. Members provide insight on emerging trailer technologies, repair trends, warranty challenges, technician

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training, and customer safety. Their recommendations influence NATM Academy content, webinars, hands-on training, Dealer Summit workshops, and Trailer Safety Week resources.

Dealer Business Operations Committee Behind every successful dealership is a strong business strategy. The Dealer Business Operations Committee focuses on the management side of dealership success, providing guidance on topics such as staffing, marketing, inventory management, financing, customer experience, and long-term growth. Their experience helps shape NATM's business education, dealer resources, webinars, roundtables, and Dealer Summit programming.

Meet the Dealers Behind the Work Christopher Lago CEO | All American Trailer | Florida "Strong businesses create a stronger trailer industry."

Chris leads one of the largest trailer dealership networks in Florida and serves as Chair of NATM's Dealer Business Operations Committee.

His leadership focuses on strengthening dealership operations while building stronger relationships between dealers, manufacturers, and suppliers. As a previous NATM Board Member, Chris believes collaboration is essential to advancing trailer safety, improving business performance, and creating long-term growth across the industry.

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Shane Ehrsam Owner | North Texas Trailers

knowledge of trailers and maintenance."

"We are the biggest customer of all trailer manufacturers, and we represent the voice of the end users."

Shane entered the trailer industry through entrepreneurship rather than family tradition. After an 11-year career leading large business operations, he purchased North Texas Trailers in 2022 and has focused on modernizing the dealership while investing heavily in employee development and culture.

His committee work reflects that same philosophy—helping ensure dealers have access to high-quality education that strengthens their businesses. He values the opportunity to work alongside manufacturers, helping them better understand the dealer's perspective while developing resources and programs that benefit the entire industry.

Brandon Scholle President | The Trailer Guy | Ohio "Customers depend on dealers to be the experts."

As President of The Trailer Guy, Brandon Scholle works with trailer owners every day and understands the questions, misconceptions, and maintenance issues customers bring through the shop doors. That firsthand experience inspired him to join NATM's Dealer Training & Technical Committee after recognizing what he describes as "a void in the customer's

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Brandon is passionate about helping dealers become the trusted source for trailer education. Through the committee, he's excited to develop resources that teach proper towing and maintenance while giving dealerships the tools they need to better educate their customers.

He believes informed dealers create informed trailer owners—and that better education leads to safer roads for everyone.

Denise Scholle Co-Owner | The Trailer Guy | Ohio "I want people to have the right information so they can tow safely."

Denise Scholle never imagined that handing her husband, Brandon, a wrench would turn into a lifelong career in the trailer industry.

Nearly two decades later, she's become a passionate advocate for technician education, customer safety, and helping dealerships

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Continued from Page 43 share accurate, reliable information.

She believes one of the industry's greatest opportunities is bringing decades of dealer knowledge together in one place.

Through her work on NATM's Dealer Business Operations Committee, Denise has helped develop Trailer Safety Week resources, contributed to technician education, and continues to support the growth of the NATM Academy.

She also serves as Chair of NATM's Women Tow-gether Committee, helping create new opportunities for women to connect, grow, and lead throughout the trailer industry.

Johnny Shelton Owner & General Manager | NC Trailers "Helping raise the bar for the trailer industry is a positive for dealers and for customers."

Johnny literally grew up in the trailer business. His parents started NC Trailers with just 13 trailers parked beside an old gas station, and today he leads one of the highest-rated dealerships in the Carolinas with plans for continued expansion.

Johnny serves on both NATM's Dealer Training & Technical Committee and Dealer Business Operations Committee because he believes dealers should have a hand in shaping the resources designed to serve them.

"Running a successful service department is not easy, and hiring and training good technicians is one of the hardest parts of the job right now," he said. "Without a resource like NATM, dealers are left to figure out the rules, regulations, and changes on their own and build their own training from scratch."

For Johnny, one of the most rewarding parts of serving on the committee is helping build something that will benefit dealerships across the industry. "We get to shape these tools while they're being built," he said. "The NATM Academy is a great example, and helping guide it now means the training will reflect how a dealership actually runs." His goal is simple: provide dealers with resources that make them more successful, because, as Johnny puts it, "The more help we can bring to dealers, the more successful they become, and that's good for the whole industry."

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Geoffrey Osborne Owner | John Yoder Co. | Alabama "Dealers hear directly from customers every day. That perspective belongs at the table."

After serving on active duty in the U.S. Army, Geoffrey Osborne built John Yoder Co. from a small horse trailer repainting operation into a respected dealership and repair facility known for quality craftsmanship and customer service.

Working directly with trailer owners every day has given him a firsthand understanding of what customers value most—and where communication between dealers and manufacturers can be strengthened.

Geoffrey joined NATM's Dealer Training & Technical Committee for the opportunity to learn alongside other dealers while helping move the industry forward. He believes dealers play an important role in connecting customer experiences with manufacturer decisions and is excited to contribute to the committee's efforts to expand dealer education and strengthen collaboration across the trailer industry.

Tom Miller Parts & Service Manager | Knapheide Truck Equipment Center | Illinois "Dealers are the face of every aspect of the trailer industry. Being educated makes a significant impact on how customers perceive us."

As Parts & Service Manager at Knapheide Truck Equipment Center, Tom Miller understands the important role dealership personnel play long after a trailer leaves the lot. Every interaction with a customer is an opportunity to build confidence, solve problems, and reinforce the professionalism of the industry.

Tom joined NATM's Dealer Training & Technical Committee to help influence the training available to dealership parts and service personnel. He is especially excited about the opportunity to drive education and innovation throughout the industry, ensuring dealership teams

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have the knowledge and resources they need to better serve their customers. Tom believes investing in dealer education strengthens not only individual businesses, but the reputation of the trailer industry as a whole.

Rod Hathaway President | Maine Trailer Inc. | Maine "There is so much change happening within the industry, and it's so important to understand and formulate your business planning around change."

As President of Maine Trailer Inc., Rod Hathaway has watched the trailer industry evolve dramatically over the past two decades. He joined NATM's Dealer Business Operations Committee because he believes it's one of the best ways to stay connected with fellow dealers, trailer manufacturers, and the market trends shaping the industry.

What excites Rod most is seeing how far the industry has come and the innovation that continues to move it forward.

Through his committee involvement, he hopes to help dealerships anticipate change, adapt to new opportunities, and build stronger businesses by staying engaged with the conversations that are shaping the future of the trailer industry.

Zachary McCalley Director of Strategic Marketing & Dealer Relations | Superstar Trailers | Texas "Dealers are the bridge between manufacturers and end users."

Zachary McCalley brings a unique blend of leadership, communication, and marketing experience to the trailer industry.

After careers in military service, law enforcement, and media production, he joined Superstar Trailers, where he now focuses on business relations, strategic marketing, and building strong partnerships throughout the industry.

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Zach joined NATM's Dealer Business Operations Committee because he wanted to be part of something bigger than his own dealership. He believes dealers play a vital role in connecting manufacturers with the customers they serve, making their perspective essential to conversations about the future of the industry. What excites him most is the opportunity for growth—both for individual dealerships and for the trailer industry as a whole. Through his committee service, Zach hopes to strengthen collaboration, encourage innovation, and help dealers continue building lasting relationships with both manufacturers and customers.

Jason Gensler Director of Operations | Superstar Trailers | Texas "Even small improvements in training, communication, or service processes can lead to big changes for safety, better customer experiences, and stronger dealership operations overall."

As Director of Operations at Superstar Trailers and Chair of NATM's Dealer Training & Technical Committee, Jason Gensler is passionate about improving the systems that help dealerships succeed. Throughout his career, he's seen firsthand how challenges in the service department often come back to training, communication, and process—and he believes those are areas where the industry can make meaningful progress together.

Jason joined the committee because NATM's commitment to technical education and dealer support aligned with his belief that, "effective technical training has to be shaped by real service experience." He values the opportunity to help develop resources that reflect the realities of today's service departments, ensuring dealers have practical tools that improve safety, strengthen customer service, and support technicians in the shop. As Jason explains, “Dealers and service departments are on the front lines of troubleshooting, repairs, and warranty-related issues, so we have direct visibility into where technicians tend to struggle and where knowledge gaps exist. Our feedback helps ensure the training and resources NATM develops stay practical and relevant for the shop environment.”

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directly with the equipment customers rely on. That hands-on experience gives him a unique perspective on the challenges technicians face and the training needed to keep shops operating safely and efficiently.

Brad Phifer Client Relationship Manager | Deutsche Hydrapro | Texas "Shared best practices between dealers help OEMs develop better communication systems and improve the overall health of the industry."

With more than 30 years in the trailer industry, Brad Phifer brings a wealth of experience and a passion for helping others succeed. As Client Relationship Manager at Deutsche Hydrapro, he has spent decades working alongside dealers, manufacturers, and customers, gaining firsthand insight into the challenges and opportunities that shape the industry.

Brad joined NATM's Dealer Training & Technical Committee because he believes his experience can help strengthen dealer education and support the next generation of industry professionals. He's especially excited about the opportunity to collaborate with others who are committed to improving the trailer industry by sharing knowledge, experiences, and best practices. Brad believes that when dealers learn from one another, everyone benefits—from manufacturers and dealerships to the customers they serve.

Dave Condon Owner & Lead Technician | Dave's Trailer Repair | Oklahoma "The people making decisions are not always the ones in the dealership or shop, and our perspective is definitely needed."

As Owner and Lead Technician of Dave's Trailer Repair, Dave Condon spends his days diagnosing problems, repairing trailers, and working

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Dave joined NATM's Dealer Training & Technical Committee to help create new training for dealerships, shops, and technicians. What excites him most is the opportunity to contribute the technician's perspective, ensuring NATM's educational resources are grounded in real-world shop experience. Dave believes the best training is developed by the people doing the work every day, helping dealers build stronger service departments and better support their customers.

David & Mary Ann McCarley Owners | M&M Trailer Service, LLC | Oklahoma "Service shops and dealers hear directly from the customers."

As owners of M&M Trailer Service, David and Mary Ann McCarley bring a service-first perspective to NATM's Dealer Training & Technical Committee.

Unlike many committee members, their business is dedicated exclusively to trailer repair rather than trailer sales or manufacturing, giving them a unique understanding of the technical issues customers experience long after a trailer leaves the dealership.

Even though they were invited to serve on the committee, David and Mary Ann quickly recognized the value of learning from—and sharing ideas with—other industry professionals.

They believe service shops and dealerships play a critical role in the industry because they work directly with trailer owners every day. Through their committee involvement, they help ensure the voices of service professionals are represented as NATM develops technical training and educational resources.

Gage Smith General Manager | Select Trailer Company | Tennessee Growing up in the trailer industry, Gage Smith was immersed in the business from an early age. As the grandson of Select Trailer Company's founder and the son of its current owner, he developed a passion for trailers, agriculture, and the outdoors

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that naturally led him into the family business. Since 2014, Gage has played an active role in helping lead Select Trailer Company, working alongside his family to serve customers throughout the region.

Today, as General Manager, Gage brings a multigenerational perspective to NATM's Dealer Business Operations Committee. His experience in dealership operations and long-standing connection to the horse and livestock trailer market adds valuable insight to discussions surrounding business operations, customer relationships, and the future of trailer dealerships.

Additional Voices The following dealer leaders have also contributed to NATM programming through committee participation, and their contributions do not go unnoticed.

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Aaron Smith — Branding Iron Trailer | Colorado Adam Smith — Stryker Dealership Group | Multi-State Operation

A Cohesive Industry Every committee member featured in this article has a different background, a different area of expertise, and a different perspective. What they share is a commitment to making the trailer industry stronger than they found it.

By volunteering their time and sharing their experience, these dealer leaders are helping shape NATM education, strengthen partnerships with manufacturers and suppliers, and create resources that benefit dealerships across North America. Their voices are helping ensure the dealer experience is represented in the conversations that move the industry forward.

If you'd like a seat at the table, NATM would love to have you.

To learn more about the NATM Dealer Affiliate Program and how you can serve on an NATM Dealer Committee, contact Membership Specialist Kevin Sander at Kevin.Sander@natm.com. ■

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September/October 2026

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How Do You Show Love to Your Team During National Technician Appreciation Week?

By Izabella Chesney, NATM Marketing Specialist

N

ational Technician Appreciation Week was June 14–20 this year! Whether you need troubleshooting advice, maintenance tips, or the latest updates on trailer technology, technicians are always there to help. Have you taken a moment to thank the skilled professionals whose dedication, high standards, and strong work ethic keep trailers operating safely and the nation's roads safer for everyone?

how trailers perform in the real world and watching skilled technicians diagnose problems and bring them back to life," said Andy Derr, M.H. Eby COO and NATM Board President. "They combine technical knowledge with creativity and practical experience in ways that often go unnoticed. Their craftsmanship and commitment help keep trailers safe, reliable, and on the road. Thank you to every technician for the work you do every day."

National Technician Appreciation Week recognizes the skilled professionals whose expertise keeps equipment, vehicles, and critical systems operating safely and efficiently. While the observance is dedicated to celebrating technicians for one week each year, their knowledge, problem-solving abilities, and commitment have an impact every day. Their work often takes place behind the scenes, yet it plays a critical role in maintaining safe, reliable, and productive operations.

Are you seeking ways to shine a light on your technicians?

NATM’s Call to Service Campaign is a great opportunity for dealers with amazing teams! It’s the perfect chance to brag about how awesome your technician teams are. To learn more and nominate your team, contact NATM Marketing Specialist, Izabella Chesney, at Izabella.Chesney@natm.com.

NATM Members understand how essential the trailer industry’s technicians are. They keep everything moving forward and keep the lightand medium-duty trailers on the road safe.

"I've always had a deep appreciation for the service side of our industry. There's something fascinating about seeing

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National Technician Appreciation Week serves as a reminder that recognition should extend beyond an annual observance. Technicians who demonstrate exceptional workmanship, provide outstanding customer service, mentor others, or go above and beyond in their roles deserve to be acknowledged throughout the year.

Submitting a CTS is one way to recognize those contributions and reinforce a culture that values the dedication and expertise technicians bring to the job every day. ■

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What’s Next in Trailers Starts Here.

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Sept 1-3, 2026 | Nashville, TN natdatrailershow.com

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NATM Takes the Stage: Introducing the NATM Dealer Summit at NATDA

By Ginger Baker-Sanhueza, NATM Programming Director

N

ashville, Tennessee, is known for big stages, good music, and memorable performances, and this September, the National Association of Trailer Manufacturers (NATM) is bringing its own headline act to the North American Trailer Dealer Association (NATDA) Trailer Show.

For the first time, NATM is launching the NATM Dealer Summit at the NATDA Trailer Show, bringing the education and industry conversations that members have come to know from NATM events directly to dealers and attendees in Nashville at the Music City Center. Sept. 1 will feature a full day of learning designed specifically to help dealers strengthen their businesses, build stronger partnerships, and tackle some of the industry's biggest opportunities and challenges.

The goal is simple: bring valuable education, meaningful discussion, and fresh ideas that attendees can take home and apply immediately.

From leadership and sales strategies to compliance discussions and live audience polling, the NATM Dealer Summit is designed to create an engaging experience that goes beyond sitting through presentations. Attendees can expect high-energy sessions, candid conversations, and opportunities to hear perspectives from dealers, manufacturers, and industry experts alike.

The lineup includes:

Session 1: Morning Momentum: How to Build a High Velocity Sales Team 9:00–10:30 a.m.

The day begins with energy and motivation as executive coach Dr. Rick Goodman takes the stage. Known for

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his dynamic speaking style and practical approach, Goodman will share strategies to help dealerships build stronger, more effective sales teams.

Attendees will learn how to move conversations beyond price, communicate value more effectively, uncover customer needs, and build long-term customer relationships that drive results. Participants will leave with actionable tools to strengthen their teams and create more consistent sales success. This is a session your sales teams don’t want to miss.

Session 2: Beyond the Build: A Dealer’s Guide to Trailer Manufacturer Partnerships 11:00–11:50 a.m.

Successful partnerships are about much more than the trailer itself. In this session, NATM Dealer Affiliates Johnny Shelton, of NC Trailers, and Zachary McCalley, of Superstar Trailers (Texas), will share their perspectives on what dealers should consider when evaluating manufacturer relationships and why the right partnership can influence long-term business success.

Drawing from real-world experience selecting and managing manufacturer partners, Shelton and McCalley will explore topics including communication practices, lead times, warranty support, dealer expectations, business tools, marketing support, and other practical factors that impact success beyond the sale. Attendees will walk away with a framework—and actionable questions—to help evaluate both current and future manufacturing partnerships.

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Session 3: Protecting Your Dealership: Compliance, Tire Recordkeeping and Documentation 1:00–2:30 p.m.

Compliance and documentation have become increasingly important throughout the trailer industry. In this session, NATM Technical Director Scott Crimmins will provide insights into trailer safety standards, required documentation, and tire recordkeeping requirements.

Joining Crimmins will be Nathan Uphus of Felling Trailers, a trailer manufacturer that has completed the Compliance Verification Program (CVP), offering a firsthand perspective on the process and why strong systems and documentation matter.

Attendees will gain a clearer understanding of how compliance responsibilities extend beyond manufacturers and why proper recordkeeping can help protect dealerships and their customers.

Session 4: From Line to Lot: A Dealer-Manufacturer Panel 3:00–4:30 p.m.

Moderated by Johnathan Bradley (All American Trailer Connection), this interactive live panel brings together perspectives from across the trailer industry. Panelists include Ronnie Enns (Happy Trailers), an NATDA Dealer Council member; Geoffrey Osborne (John Yoder Co.), an NATM Dealer Affiliate; and manufacturers Josh Johnson (Triple Crown Trailers/Down 2 Earth Trailers) and Jacob Crabb (Diamond C). Through live audience polling and candid discussion, the panel will explore real industry topics, share diverse perspectives, and create an open conversation around the opportunities and challenges shaping today’s trailer industry.

Audience members won’t just listen—they’ll help shape the conversation. As attendees respond to live polling questions throughout the session, panelists will react in real time with

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NATM Technical Director Scott Crimmins will provide insights into trailer safety standards, required documentation, and tire recordkeeping requirements during 'Session 3: Protecting Your Dealership: Compliance, Tire Recordkeeping and Documentation.' Photo by NATM Staff.

perspectives from both the dealer and manufacturer sides of the business. The session will close with a Hot Seat finale featuring audience-submitted questions and unfiltered discussion.

Bring your phone, bring your perspective, and come ready to participate.

To register for the NATM Dealer Summit, visit https://buff.ly/PU7oPcI. NATM looks forward to seeing you in Nashville. ■

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Stop By and Say Hello: NATM Heads to the NATDA Trade Show Floor

By Ginger Baker-Sanhueza, NATM Programming Director

This September marks a dynamic new chapter for the National Association of Trailer Manufacturers (NATM) as it heads to Nashville not only to bring education to the North American Trailer Dealers Association (NATDA) Trailer Show through the new NATM Dealer Summit—but also to exhibit on the trade show floor.

If you're attending the NATDA Trailer Show, be sure to stop by and visit NATM at Booth 2931.

NATM is excited to be part of this opportunity and connect directly with both familiar faces and new members of the trailer community.

The NATM Team will be sharing information about several programs and resources designed to help dealers strengthen their businesses and better serve their customers.

Interested in learning more about becoming an NATM Dealer Affiliate? Stop by and chat about the Dealer Affiliate Program and the benefits available. From educational resources and networking opportunities to industry connections and tools designed specifically for the trailer industry, staff will be

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available to answer questions and help you learn how the Dealer Affiliate program can support your business goals.

NATM Staff will be sharing information about programs that can help dealers in practical, meaningful ways, including Trailer Safety Week, industry educational opportunities through the NATM Academy, and other resources designed to help keep businesses informed and connected.

And because no trade show booth is complete without a little fun, there may be a few interactive elements mixed in, and attendees might even spot some giveaways along the way.

Most importantly, NATM simply wants the opportunity to connect.

As the NATM Team steps onto the trade show floor at NATDA, the Association is looking forward to seeing familiar faces while also introducing NATM to a new audience of dealers and industry professionals.

If you're attending the show, stop by Booth 2931, say hello, and spend a few minutes with NATM. Can’t wait to see you in Nashville! ■

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Tire Tracking a Must, Despite Murky Regulations

By NATM Technical Committee; Ryan Wright, General Counsel to NATM, Scopelitis, Garvin, Light, Hanson & Feary

The U.S. Congress by federal statute and the National Highway Traffic Safety Administration (NHTSA) by federal regulation require trailer manufacturers to keep records of new tires intended for installation on motor vehicles, including trailers.

These requirements involve a two-step process. The first step requires collecting and recording information identifying the tires and the end purchasers of those tires. The second step requires maintaining a record of the collected tire information.

(iii), including TINs, on one side and the tire manufacturer’s name and address on the other. See the examples below:

The last requirement is a burden NHTSA imposes upon the trailer manufacturer in addition to the tire manufacturer.

Together, the requirements are dependent upon cooperation and coordination all along the tire distribution chain, from the tire manufacturer (often the tire importer) to the trailer manufacturer to the trailer dealer down to the tire purchasecustomer. The primary purpose of this recordkeeping system is to facilitate a public recall of those tires in the event they are discovered to contain a safety- related defect. Remember the massive Bridgestone/Firestone/ Ford tire recall fiasco in 2000, leading to the TREAD Act? With regard to tire-recall issues, NHTSA is particularly concerned about the ability of manufacturers to achieve close to the ideal state of a successful recall, 100% fulfillment. That successful recall is dependent upon accessing readily available records to reach owners. For that reason, federal regulations are designed to ensure, to the maximum extent possible, that such recordkeeping is completed, though no exact methodology is required.

NHTSA requires each new tire manufacturer – the importer of record of foreign-made tires is considered a “tire manufacturer” for purposes of the tire recordkeeping regulation1* – to provide tire registration forms to its tire distributors and dealers.

NHTSA defines a tire distributor or dealer to include trailer manufacturers and those trailer dealers who sell new trailers equipped with new tires not on the trailers when received from the trailer manufacturer or who sell replacement tires to trailer owners. The registration forms must contain spaces for recording information specified in 49 C.F.R. § 574.7(a)(2)

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NHTSA requires tire distributors and tire dealers (including trailer manufacturers and dealers meeting the definition of tire distributors or dealers) to comply with 49 C.F.R. § 574.8 when collecting pertinent tire and purchaser information by doing one of the following: ›

Providing partially filled out registration forms/cards to tire purchasers (including purchasers of new trailers) containing TINs and the tire distributor’s name and address (or email/website in lieu of street address) for the purchaser to compete/send to the tire manufacturer, or

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›

Recording the tire purchaser’s name and address, TINs, and distributor’s name, address (or email/website in lieu of street address) on the registration form/card and returning the form to the tire manufacturer (at no charge to the customer) within 30 days of the sale, or

›

Electronically transmitting to the tire manufacturer (at no charge to the customer), within 30 days of the sale, the tire purchaser’s name and address, TINs, and distributor’s name and address (or email/website in lieu of street address)

NHTSA’s regulations, 49 C.F.R. § 574.10, require trailer manufacturers to keep records of the collected tire information, for a period of not less than five years, for the new tires they mount on their trailers when shipped directly to trailer purchasers or to trailer dealers and for those tires they ship separately (i.e. not attached) to dealers in batches. The regulations do not specify what information about these tires must be collected or how it must be collected and maintained; however, NHTSA, in an official letter of interpretation from its Office of Chief counsel, dated September 19, 2005, states that NHTSA does not require trailer manufacturers to record the TIN of every tire they install on trailers “because such a requirement would be extremely burdensome and costly.”

It goes on to note that some trailer manufacturers may choose “to use the TIN in order to identify the tires installed on their vehicles while others use different methods that enable them to identify the size, brand, and batch or lot of tires installed on the particular group of vehicles.”

Trailers Shipped to Dealers With Wheels/Tires Mounted One NHTSA approved recordkeeping option for trailer manufacturers shipping trailers to dealers with tires attached makes use of the tires’ TINs. With this method, the trailer manufacturer takes steps to have its trailer dealers link the TINs to the customer-purchasers through the completed tire registration forms and then to ensure that it, the trailer manufacturer, receives a copy of the completed registration forms from its dealers.

(This option will not work to meet the trailer manufacturer’s recordkeeping obligations when the dealer gives the partially completed registration form to the trailer purchaser to complete and send back to the tire manufacturer unless the dealer independently records the purchaser’s name, address, and trailer VIN and tire TINs.)

Trailers Shipped to Dealers Without Wheels/Tires Mounted An option NHTSA has approved when tires are shipped

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to dealers in batches, separately from the trailers (i.e. not attached), is for the trailer manufacturer to keep a record of the TINs of the tires and of the VINs of those trailers (lacking tires) stacked on transporters hauling those batches of tires. The manufacturer should maintain a record of those two sets of matching numbers for at least five years. This method works when the VINs are traceable to the purchasers of the trailers with tires attached.

Another acceptable method of recordkeeping for tires shipped loose in batches involves the trailer manufacturer passing along to its dealers the pertinent, partially filled out tire registration forms it receives from the tire manufacturer and taking steps to ensure its dealers record final purchaser information on those forms once those tires are installed and the trailers sold or the tires are sold separately to the end-user customer and then forward the original of the completed forms to the tire manufacturer, sending a copy to the trailer manufacturer. (This method will not work if the dealer gives the partially completed forms to the tire/trailer purchasers to fill out (with their names and addresses) and to send back to the tire manufacturers without independently recording the purchaser’s contact information, trailer VIN and tire TINs.)

Trailers Shipped Directly to Customers Trailer manufacturers selling or shipping trailers directly to the first purchaser may use the tire registration cards to track TINs, completing the cards containing the VINs to include the purchaser contact information, sending the cards back to the tire manufacturer, and retaining copies of the completed cards for their records. If they give the cards to the trailer purchasers to complete and send in, the trailer manufacturers should retain copies of the partially completed cards and add the purchaser contact information to them.

Closing the Gap The gaps in the NHTSA approved set of recordkeeping options – occurring when the dealer (or manufacturer) gives the trailer purchaser partially filled out tire registration forms to complete and send directly to the tire manufacturer – can be closed, as mentioned above, only if the trailer dealer (or manufacturer in direct sales) records the TINs of the tires attached to the trailer at the time of sale, identified by its VIN, and captures the name and address of the purchaser of that VIN-identified trailer in its records, sending that record back to the trailer manufacturer.

That gap must be closed if trailer manufacturers are expected to play a significant role in any tire recall campaign.

For more questions regarding tire record keeping, contact NATM Technical Director Scott Crimmins at (785) 294-3415 or Scott.Crimmins@natm.com. ■

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The CDL Question: Why It's Still One of the Most Misunderstood Topics in the Trailer Industry

By Ginger Baker-Sanhueza, NATM Programming Director, and Scott Crimmins, NATM Technical Director

If you've worked in the trailer industry long enough, you've heard the question: “Do I need a CDL for this?”

It may come from a customer standing on a dealer lot looking at a gooseneck trailer. It may come from a contractor upgrading equipment. It may come from someone interested in entering hot shot trucking. Regardless of who asks it, the answer often starts the same way: “Well…it depends.”

For an industry that works with weights, ratings, and regulations every day, CDL questions continue to create confusion. And often, it's not because people don't understand trailers. It's because several different topics tend to get rolled into one conversation.

The customer asking about a CDL may actually be asking: “Can I tow this trailer legally?”

“Can I avoid additional regulations?”

“Can I start a hot shot business?”

“Can I use my pickup truck for commercial hauling?”

“Anything over 26,000 pounds requires a CDL.” But as many in the industry know, the real conversation usually involves a combination of vehicle ratings, trailer ratings, intended use, and commercial operation requirements.

At the federal level, the Federal Motor Carrier Safety Administration (FMCSA) establishes minimum standards for Commercial Driver’s Licenses (CDLs) and Commercial Learner’s Permits (CLPs), but individual states issue licenses and administer their own programs.

Under federal classifications: Class A generally applies to combinations with a Gross Combination Weight Rating (GCWR) or Gross Combination Weight (GCW) of 26,001 lbs. or more when the towed unit exceeds 10,000 pounds.

Class B generally applies to a single vehicle with a Gross Vehicle Weight Rating (GVWR) or Gross Vehicle Weight (GVW) of 26,001 lbs. or more towing a vehicle that does not exceed 10,000 lbs.

Class C generally applies to vehicles that do not meet Class A or B thresholds but involve transporting certain passenger counts or regulated hazardous materials.

Those are very different questions.

Those classifications provide a starting point— but not always the final answer.

One of the biggest areas of confusion comes from the commonly referenced “26,001-pound rule.” People often reduce the discussion to a simple statement:

Because states issue CDLs, requirements may vary by jurisdiction and can include additional rules, exemptions, endorsements, licensing procedures, or

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operational requirements. Interstate operations can introduce another layer of complexity. That means understanding the federal definitions is important, but operators should also understand the requirements of the states where they are registered and operate.

important as questions about trailer capacity:

That distinction becomes particularly visible in the world of “hot shot trucking.”

Will the operator travel across state lines?

Over the last several years, hot shot operations have become increasingly visible across social media, online communities, and commercial hauling markets. The appeal is understandable. Smaller truck and trailer combinations can create a lower barrier to entry than traditional heavy trucking operations. As a result, many operators intentionally build what is commonly referred to as a “non-CDL hot shot setup,” configuring truck and trailer combinations to stay below CDL thresholds.

But here’s where the conversation often becomes interesting.

No CDL does not necessarily mean no regulations.

Many operators may still encounter requirements related to DOT numbers, medical cards, Hours of Service, commercial insurance, vehicle registration requirements, and interstate operating rules depending on how and where they operate.

For dealers and manufacturers, these conversations can create unique challenges. Customers often arrive looking for a straightforward yes-or-no answer, when in reality the answer depends on a broader picture.

Questions about intended use can become just as

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What equipment will be hauled?

Will this be personal or commercial use?

Is the trailer being selected for today’s needs or future growth?

Understanding those factors can help guide more productive conversations and prevent assumptions based solely on a single weight number.

The reality is that the trailer industry has never been short on people willing to work hard and haul more. But as equipment, businesses, and transportation models continue to evolve, the discussions surrounding CDLs continue evolving as well.

And perhaps that’s why the question still shows up as often as it does: “Do I need a CDL?” Because most of the time, people are really asking something much bigger. ■ Disclaimer: This article is intended for general educational purposes only and should not be considered legal or regulatory guidance. Federal, state, and local requirements may vary and can change over time. Readers should verify applicable regulations with the Federal Motor Carrier Safety Administration (FMCSA), state agencies, and qualified legal or compliance professionals before making operational decisions.

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Learning Beyond the Lot: NATM Webinars for Dealers

By Ginger Baker-Sanhueza, NATM Programming Director

When people think about education at the National Association of Trailer Manufacturers (NATM), it is easy to assume the content is built primarily for manufacturers.

But one of the goals of NATM’s Programming and Education initiatives is to create opportunities that support the entire trailer industry—including dealers.

Dealerships face many of the same challenges seen across manufacturing and supply: attracting customers, managing growth, developing employees, navigating regulations, improving operations, and helping end users make safer decisions. That is why NATM continues to expand webinar offerings with topics designed to bring value across multiple segments of the industry.

Whether you are an owner, general manager, marketing lead, service manager, or someone wearing several hats

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across the business, NATM webinars are designed to provide education that can support real business needs.

This year’s webinar lineup reflects that broader approach.

Several sessions focused on marketing and business development topics that directly impact dealerships.

Organic Local SEO in January explored how businesses can improve online visibility and strengthen local search performance. For dealerships competing in increasingly digital markets, showing up where customers are searching can make a measurable difference.

Another webinar in March focused on creating a marketing budget and helping businesses think more

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Upcoming programming continues to address topics that matter across the dealership environment.

intentionally about where marketing dollars are invested and how to align spending with business goals.

On Sept. 17, 2026, NATM will host a webinar focused on understanding product liability. This session will explore how product liability impacts the trailer industry and provide insight into responsibilities, risk awareness, and considerations that can affect businesses throughout the sales and ownership lifecycle.

NATM also explored one of the newest conversations shaping online visibility through a webinar in May on SEO vs.

GEO, helping attendees better understand how traditional search behavior is evolving and what businesses should consider as customers increasingly interact with search and AI-driven discovery tools. Education extended beyond business operations and into customer support and safety.

In June, as part of Trailer Safety Week, NATM partnered with U-Haul to host Safe Towing Starts Here: Understanding and Preventing Trailer Sway. The webinar focused on trailer loading, towing dynamics, and how end users can reduce the likelihood of dangerous sway events. For dealers, this type of education serves two purposes. It strengthens internal knowledge and creates resources that can be shared with customers to support safer trailer ownership and operation.

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Webinars provide an opportunity to stay connected to broader industry conversations without leaving the office or stepping away from daily operations for multiple days at a time. NATM continues to invest in educational programming because stronger businesses create a stronger trailer industry—and dealers play an important role in that future.

If you have not attended an NATM webinar recently, consider this your invitation.

Explore upcoming sessions and view the full webinar schedule at NATM.com/Events. ■

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Strong Women. Stronger Industry.

Women Tow-gether Launches Its First-Ever Webinar

By Ginger Baker-Sanhueza, NATM Programming Director

The trailer industry is built by hardworking, dedicated people—and women continue to play an increasingly important role in shaping its future.

That's why the Women Tow-gether Committee is proud to launch its first webinar created specifically for the women of the trailer industry.

Formed this year, the Women Tow-gether Committee has quickly become one of NATM's most engaged and enthusiastic volunteer groups. Made up of women representing dealerships, manufacturers, suppliers, and industry partners, the committee was created to foster connection, encourage leadership, and provide opportunities for women to learn from and support one another.

One of the committee's first priorities was to bring meaningful education to the women of the membership.

NATM is excited to do exactly that.

Join NATM on Thursday, November 12 at 1:00 p.m. CST for How Strong Women Leaders Shape Culture, Impact Results, and Influence Greatness, presented by leadership expert Connie Holmes of Confidence with Connie.

Leadership Happens Every Day Leadership isn't defined by a job title.

It's reflected in everyday conversations, the way we respond to challenges, how we support our coworkers, and the confidence we bring to difficult situations.

Whether you lead an entire company, manage a department, supervise a team, or work the phones, your ability to communicate with confidence and authenticity shapes the culture of your organization.

clarity, and influence. ›

Build stronger relationships through emotional intelligence.

›

Lead with courage, authenticity, and purpose at every stage of their career.

Learn from Connie Holmes With more than 30 years of corporate and entrepreneurial leadership experience, Holmes has built a reputation for helping professionals become more confident, courageous, and influential leaders.

As creator of The Authority Activator™, Holmes combines expertise in leadership development, emotional intelligence, strategic planning, coaching, and communication with an engaging presentation style that is both insightful and approachable. Her presentations are known for blending practical leadership strategies with humor, storytelling, and real-world experiences that leave audiences inspired and ready to take action.

An Invitation to the Women of the Industry Whether you work in sales, service, business operations— or you're just beginning your career in the trailer industry—this webinar is designed for you.

If you know a woman on your team who would benefit from this opportunity, NATM encourages you to share it with her. Because strong women strengthen strong companies.

By investing in the women who serve the industry every day, you’re investing in the future of the trailer industry itself. The Women Tow-gether Committee is proud to create opportunities, like this webinar, that helps build a community where women can learn and grow professionally.

During this interactive webinar, Holmes will help participants strengthen those skills through practical leadership strategies, emotional intelligence, and communication techniques that can be applied immediately in the workplace.

NATM hopes you'll join on Nov. 12 at 1p.m. CST as the Association kicks off this exciting new chapter.

Attendees will learn how to:

If you would like to learn more about the Women Tow-gether Committee, please contact NATM Marketing Specialist Izabella Chesney at Izabella.Chesney@natm.com. ■

›

Communicate with greater confidence,

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To register, visit NATM.com/Events.

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Built to Belong and Ready to Lead How confidence, courage, and connection are helping women shape the future of the trailer industry

By Connie Holmes with Confidence with Connie

T

he trailer industry is built on grit, relationships, and earned trust. Those qualities have opened doors for more women to lead, innovate, and make a lasting impact across the trailer industry. Yet even with experience and success, many still find themselves questioning whether they've truly earned their seat at the table.

If you've ever walked into a meeting where you were the only woman in the room, accepted a promotion while wondering if you were really ready, or hesitated to share an idea despite knowing it had value, you're not alone. Success doesn't always silence self-doubt. Sometimes it amplifies it.

I know that feeling firsthand.

A few years ago, I received one of the highest honors in my profession. I had only been in the industry for a few years, while many of my peers had decades of experience. To say I was shocked is an understatement.

After the initial surprise wore off, I walked to the stage on shaky legs. Although I was incredibly excited, that excitement was anchored to something many of us know all too well: impostor syndrome.

I looked around the room at hundreds of colleagues who had been practicing much longer than I had and thought, Why me? Why not them?

Then something shifted. After reflecting on the moment, I reconnected with my self-worth and a truth I have come to know about strong female leaders: leadership is rooted in authority, and authority doesn't need to explain, defend, or justify itself. From that moment forward, I made a decision. I would no longer react to impostor syndrome. I would own my abilities.

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That experience taught me something that extends far beyond accepting an award. It applies to every woman building a business, leading a team, serving clients, or pursuing a dream.

As you read this, let me remind you that you belong in the room because you claimed your place there. You didn't wait for permission. You didn't wait for someone to invite you. You saw an opportunity, you made a decision, and you stepped forward. That is what leaders do. Leaders explore, decide, and execute. In that order, and without hesitation.

Impostor syndrome has a way of showing up whenever we stretch ourselves. It whispers that we're not experienced enough, smart enough, deserving enough, or ready enough.

However, those thoughts are simply stories and not facts.

As Henry Ford famously said, "Whether you think you can or think you can't, you're right." This means that your mindset sets the stage for the life you build. So, how do you continue stepping into your authority instead of shrinking back?

For me, it comes down to four pillars: Connection, Courage, Confidence, and Influential Leadership.

Connection means allowing people to know you exist. Years ago, I told my beautiful stepdaughter, "No one is driving by this house knowing that your beautiful soul is sitting on this couch. You need to get out there so your potential mate can meet you!” The same is true in business. If people don't know you exist, they can't benefit from what you have to offer.

Connection is also about communication. People

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Continued from Page 63 may not remember exactly what you said, but they will always remember how you made them feel.

Genuine connection comes through your words, body language, tone, presence, and your authenticity.

Courage is choosing growth over comfort. Every successful business owner has had to do things before they felt ready. Courage often begins with curiosity.

Instead of asking, "What if I fail?" ask, "I wonder what would happen if..." I wonder what would happen if I attended that networking event. I wonder what would happen if I introduced myself to someone new. I wonder what would happen if I finally launched that service I've been thinking about. When we wonder, we begin looking for possibilities instead of obstacles.

Confidence isn't something we magically wake up with one morning. Confidence is built, and it is a verb. It starts with saying what you do and doing what you say.

Learning from all experiences and improving each time and rinsing and repeating. Every time you take action, even when you are scared, you strengthen your trust in yourself. That trust becomes self-confidence.

Confidence also shows up in how we present ourselves. People begin forming impressions within seconds of meeting us. This isn't about perfection or appearance. It's about congruence.

Does how you present yourself align with how you want others to experience your business and your leadership?

An example to support this: If you were leaving tomorrow for a cross-country road trip and had two cars to choose from, one with a smooth-running engine and dependable tires, and another sputtering smoke with a questionable tire, which one would you trust to get you to your destination? As leaders, we want people to feel that same confidence in us and in what we offer.

Lastly, there is Influential Leadership. Leadership grows from passion, competence, and a genuine desire to serve others.

It is created every time we share our knowledge, model integrity, encourage someone else, or help another person see what is possible. Influential leadership is about creating a ripple effect that continues long after you have left.

Upon reflection of that award I received a few years back, I am even more grateful. Not because of the recognition itself, but because it challenged me to confront my own thinking. Today, I no longer ask, "Why me?" Instead, I ask, "Why not me?" The same question belongs to you. Why not you? Why not your business? Why not your voice? Why not your leadership?

The moment you stop waiting for permission and start owning your experience, your gifts, and your value is the moment you begin leading from your fullest potential. Because you

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How Strong Women Leaders Shape Culture, Impact Results, and Influence Greatness When: Thursday, Nov. 12 at 1:00 p.m. CST Register: NATM.com/Events Price: FREE for NATM Members and Affiliates were built to belong. You were built to lead. And the industry is stronger because you chose to step forward. Connection gets you noticed. Courage gets you moving. Confidence gets you trusted. Influential leadership gets you remembered.

Connie Jo Holmes is an accomplished leader whose career spans corporate leadership, entrepreneurship, and community service. With over 30 years of corporate experience, she built a reputation for excellence in project management, volunteer leadership, and community relations, holding senior roles focused on strategic planning and program development.

Today, Connie is the founder of Confidence with Connie where she combines her credentials to help people stop reacting to life and start owning it with confidence and courage. She lives this mission as a business owner, author, trainer, and keynote speaker. You can read more about her at www.conniejoholmes.com ■

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Top Safety Issues Faced

By Trailer Dealer Service Shops Submitted by Curtis Moore, Partner, Fisher Phillips

A trailer dealership’s service department is one of the busiest areas of the business and often contains equipment and tasks that may expose employees to potential hazards.

Between welding and grinding, fluid changes, lift and jack work, and the constant movement of units in and out of the bays, technicians are exposed to many potential hazards. If not careful, dealerships could run afoul of the Occupational Safety and Health Administration (OSHA)’s regulations. Many dealers may be under the impression that OSHA’s enforcement activity is focused solely on manufacturers and not on them.

adhesives, sealants, and paints, to name a few. OSHA requires a written HazCom program, an accessible Safety Data Sheet (SDS) for every product, proper labeling (including secondary containers, so the unlabeled spray bottle of solvent on the workbench counts), and documented employee training.

That assumption can result in injury and could lead to significant OSHA fines and penalties. OSHA’s General Industry standards generally apply to dealerships regardless of their size. A single OSHA inspection can result in up to $165,514.00 per violation. Acceptance of an OSHA citation also may be used if any injured technician later brings a workers’ compensation claim or intentional tort claim. The good news: like maintaining trailers and equipment, an ounce of knowledge and prevention is worth a pound of cure.

What to do: Maintain a current written HazCom program, keep SDSs accessible in a binder or electronically, label every secondary container, and document training at hire and whenever a new chemical comes into the shop.

To assist dealerships on understanding some potential areas within their business that pose potential hazards, it is instructive to look at some of the applicable Top OSHA Violations for General Industry:

1. Hazard Communication Standard: 29 CFR 1910.1200 Hazard Communication is the most frequently cited General Industry standard nationwide and consistently a top-two citation in vehicle repair operations. A service bay is full of regulated chemicals: brake cleaner, solvents, degreasers,

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Here is the trap for the unwary: citations rarely come from handling the chemicals unsafely. They come from missing documentation: no written program, an SDS binder that is out of date or can’t be located, an unlabeled secondary container, etc.

2. Respiratory Protection and Welding Fumes Standards: 29 CFR 1910.134; hexavalent chromium 1910.1026 Respiratory protection is a frequently cited standard.

Trailer service may often include welding and cutting on coated, galvanized, or stainless steel that releases metal fumes. Welding galvanized steel can cause metal-fume exposure, and stainless steel and certain coatings release hexavalent chromium, a recognized carcinogen with its own standard and exposure limits under OSHA regulations.

The most common citation pattern: a shop hands out respirators without following the program that must accompany them.

Whenever respirators are required (and even in some cases

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absorbent mats or other materials as may be necessary.

where employees use them voluntarily), OSHA expects a written respiratory protection program, a medical evaluation before use, fit testing for any tight-fitting respirator, and training.

Merely handing a technician a respirator is not compliance; it is the start of an obligation. Likewise, engineering controls such as ventilation may be necessary to bring exposure limits down.

5. PPE and Eye/Face Protection

What to do: Evaluate the work performed and perform a hazard assessment (this may require Industrial Hygiene sampling). Control fume at the source first with local exhaust ventilation and proper positioning. Also build and implement a respiratory program (medical evaluations, fit testing, training) for any required respirator use.

3. Machine Guarding and Power Tools Standards: 29 CFR 1910.212 (general); 1910.215 (abrasive wheels) The bench grinder is one of the most reliably cited items in any shop. OSHA sets specific dimensions for abrasive-wheel grinders: the work rest must be adjusted to within 1/8 inch of the wheel, and the tongue guard to within 1/4 inch. Add unguarded belt and pulley drives, drill presses, and saws, and machine guarding becomes an easy citation. OSHA renewed its National Emphasis Program on amputations in manufacturing in 2025, keeping guarding and energy control under heightened scrutiny.

What to do: Conduct routine audits to verify guards are on every machine, set grinder work rests and tongue guards to the required gaps, and do not allow machines (including grinders) to be utilized without proper guarding.

4. Walking-Working Surfaces and “Housekeeping” Standard: 29 CFR 1910.22 Housekeeping issues are often prevalent within service bays. They can take the form of oil or grease spills, air hoses and extension cords bring stretched across walkways, parts and tools being left on the floor, or a blocked exit or fire extinguisher. All of these scenarios can be citable under OSHA’s Walking-Working Surfaces standard, which requires floors to be kept clean, orderly, and dry, and passageways kept clear. Likewise, blocked electrical panels and fire equipment draw their own separate citations.

What to do: Build a routine cleaning and tidying schedule to ensure the work area stay free of slip, trip, or fall hazards.

Use designated storage zones, keep at least thirty-six inches of clearance in front of electrical panels and exits, and address spills immediately. Keeping on hand enough

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Standards: 29 CFR 1910.132 (general PPE); 1910.133 (eye and face) Eye and face protection appears on OSHA’s national Top 10 and is a frequent shop citation. But the requirement runs deeper than safety glasses: 1910.132 requires a documented hazard assessment that drives PPE selection: gloves matched to the specific chemical or cut hazard, hearing protection around grinding and impact tools, foot protection where heavy components are handled, and welding PPE. The written hazard assessment is itself a compliance item many shops never complete.

What to do: Complete and document a PPE hazard assessment by work area, make the correct PPE available and enforce its use consistently.

6. Lifts, Jacks, and Trailer Stabilization Authority: General Duty Clause, Section 5(a) (1) of the OSH Act; jacks standard 1910.244 If a trailer rolls, shifts, or drops onto a technician, OSHA may cite the employer under the General Duty Clause, Section 5(a) (1), which requires a workplace free of recognized hazards likely to cause death or serious harm, and, where applicable, under the jack’s standard (1910.244), as may be applicable.

What to do: Standardize stabilization for common jobs: rated jack stands on firm, level ground; wheel chocks; and a documented check before anyone goes underneath. Train technicians to pause and ask, “What happens if this moves or fails.” Never exceed equipment load ratings and never modify lifts or jacks without manufacturer approval.

7. Electrical Safety Standards: 29 CFR 1910.303 and 1910.305 A shop can be ripe for OSHA electrical violations. These could take the form of: daisy-chained power strips; damaged cords or strain relief; extension cords being used instead of permanent wiring; missing GFCI protection in wet areas; and blocked or open panels. These are cited under the OSHA’s electrical standards, and where flexible cords substitute for fixed wiring, they are frequently cited as serious violations.

What to do: Inspect cords and remove damaged equipment from service. Keep electrical panels free from obstruction and use GFCIs wherever water and

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electricity meet. Ensure that permanent wiring is used and that the service garage is not utilizing flexible cords or extension cords in lieu of such permanent wiring.

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can catch these issues. Enforce your safety rules and document any coaching or disciplinary actions. ›

Get the written programs in place. For example, HazCom, Respiratory Protection, and Lockout/ Tagout all require written programs.

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Document training by date, topic, and trainer.

OSHA often operates on a simple rule: if it isn’t documented, it didn’t happen.

Lockout/Tagout (1910.147): a perennial top-five national citation. Servicing powered equipment (lifts, compressors, shop machinery) without a written energy-control program and machinespecific procedures is both common and serious.

›

Remember the litigation tail. A documented, uncorrected hazard is exhibit one in an injured technician’s lawsuit or workers’ compensation claim. ■

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Powered Industrial Trucks (1910.178): dealers may need to move units, supplies, and other materials, and forklift citations almost always trace back to operators who were never formally trained, evaluated, and recertified on a three-year cycle.

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Flammable and combustible liquids and compressed gas (1910.106; 1910.253): approved storage and dispensing for fuels and solvents; cylinders secured upright with caps on, and fuel gases separated from oxygen.

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Compressed air for cleaning (1910.242(b)): using shop air above 30 psi to blow off parts or clothing without nozzle regulation and chip guarding is a common and entirely avoidable citation.

Curtis Moore is a Partner with Fisher Phillips and focuses his practice on workplace safety, OSHA and MSHA compliance, employment law, labor relations, and litigation. He has defended employers against OSHA citations in approximately 14 states, representing clients during inspections, enforcement actions, and proceedings before the Occupational Safety and Health Review Commission (OSHRC). A frequent contributor on workplace safety topics, Curtis works with employers across a variety of industries to help them build safer workplaces and navigate complex regulatory requirements.

He can be reached at cmoore@fisherphillips.com, (704) 778-4179, or by visiting fisherphillips.com.

8. Lockout/Tagout, Forklifts, Flammables, and Compressed Air Four more standards round out the citation profile for a trailer service operation and deserve a quick audit: ›

Putting It Together: What Service Managers Should Do Now ›

Review your worksite for potential hazards and correct them, before OSHA does. A routine supervisor walkthrough

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About the Author

This article is for general information only and is not legal advice. OSHA penalty figures are current as of the January 15, 2026 inflation adjustment and are revised annually. Citation patterns are drawn from OSHA enforcement data for related general-industry operations; specific obligations depend on the facts of each workplace and any applicable State Plan, several of which impose requirements stricter than federal OSHA. Consult counsel for advice on your situation. ■

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The Sustainability Corner

Rethinking Waste for Business Success

By Bo Howard, Shapiro Vice President of Sales

When sustainability is mentioned in the trailer industry, it often focuses on two areas: the manufacturing sites and the trailer itself. That’s for good reason. By starting with the manufacturer at the design level, you can build a more aerodynamic trailer, use more recyclable materials, and stay on the road longer with greater repairability. The scale is also different.

At the manufacturing level, you can produce in volumes that create scale advantages that allow the best products to be built at a price that’s hard to compete against. Producing thousands of trailers each year is hard to understand until you focus on the dealer networks these plants support.

Across the nation, dealers are the connection points that keep the industry accessible to all who need trailers for their specific needs.

When you look at the total picture, dealer locations play a massive role in the sustainability of the entire industry.

Forgive the pun, but you are where the rubber meets the road. With that in mind, you are also where the total effort of being sustainable can be magnified in ways that aren’t possible in a manufacturing facility alone. It’s an opportunity as much as a responsibility, and, when done the right way, it can help your business boost its image and bottom line.

When you look at repairability, how are you supporting both your client and your supplier? Can you have common replacement items delivered to your dealership along with new trailers? Would supplying factory-direct replacement parts boost the value of a trailer when it comes time to trade it in, instead of an aftermarket part that the design wasn’t built around? By using the proper parts, you can extend

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both the unit's life and quality and create customer loyalty by fixing it to be ‘as good as new’. Whatever was repaired or replaced has a home, too. Through recycling or core return programs, there are more options than ever to get the old parts and materials back to their highest value.

Depending on what state you operate in, you may have a legal requirement to handle materials a certain way.

Extended Producer Responsibility, or EPR, is the law in several states, and more are considering similar initiatives to ensure that global resources don’t become local waste. If you operate in a state with EPR laws, understanding your responsibilities under these laws will be critical to being a good corporate citizen, avoiding any fines or penalties, and achieving a mutually beneficial outcome.

Another way to ensure your dealership's goals align with the brands you represent is to ask the manufacturer about its sustainability goals. Working together on these goals not only makes them more likely to succeed but also makes you a more integral part of their plan. It’s a mutually beneficial outcome. This approach can also be applied to your vendor selection. If one company is more sustainable than the other, and that matters to you and your clients, then you have an advantage by finding companies that care.

Beyond the trailer itself, there are still several ways that dealerships can work on being more sustainable.

One of the easiest ways is to look at your electricity.

Between lighting, solar panels, building design, and airflow, you have many options to reduce your monthly utility bills and your carbon footprint.

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Not counting fuel costs, electricity has increased by over 6% in the last year, largely due to the increased demand for data centers. These centers may be good for several segments of the economy, but the costs can’t be avoided.

They can be minimized, however. You can choose exterior lighting that runs on solar power, improve installation in heated and cooled areas, and even keep your bays and work areas cooler with high-volume, low-speed fans. These fans provide a breeze, but they don’t move the air fast enough to be a problem with dust and dirt blowing around.

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soil health. Several grass alternatives promote wildlife, restore healthy nitrogen levels to the soil, and require less maintenance than the grass you try desperately to keep green. Your clients are looking for trailers, not putting greens. Take an easy win and make the grassy parts of your facility into a more natural area.

Outside of your shop, there’s a way to make a difference, too. You can help keep your building cooler by having trees nearby to provide shade. Granted, that’s not an immediate fix if you don’t already have a tree, but if you do, it not only improves the look of your facility but also provides shade to keep you cooler during the hotter months.

It’s important to understand that we all have a responsibility to make our industry and our environment better. You don’t have to upend everything you’re doing to make a difference.

It’s about being intentional. If you want to improve your facility, your process, and your community, you’re already on the right track. There are also plenty of resources to help find the best option and sometimes save money through grants or rebates for these improvements. As the storefronts of a critical industry, you have a chance to showcase some of the best we have to offer. That’s both a noble cause and a great responsibility. It’s a good thing this group is so resourceful.

Proper landscaping can also provide great spaces for pollinators, provide food and shelter for wildlife, and look nice, too. Today, proper landscaping may include grass alternatives to limit the need for fertilizers and watering, all while improving

If you are looking for a starting point or for how to improve what you’re doing now, the team at Shapiro is happy to help you understand how to maximize your impact. Drop us a line at consulting@shapirometals.com, and let's connect. ■

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Safe Towing Starts Here: Key Lessons from NATM’s Trailer Safety Week Webinar

By Ginger Baker-Sanhueza, NATM Programming Director

Trailer sway is one of those topics many trailer owners do not think about until they experience it—and by then, it can become dangerous very quickly.

As part of this year’s Trailer Safety Week, the National Association of Trailer Manufacturers (NATM) partnered with U-Haul to host Safe Towing Starts Here: Understanding and Preventing Trailer Sway, a public webinar focused on helping end users better understand towing fundamentals, trailer loading, and how to reduce the likelihood of dangerous sway events.

The session featured insights from U-Haul’s engineering and safety teams, including Marco Garcia, Director of Engineering Services; William Craig, Engineer; and Salvador (“Sal”) Ceja, Safe Driving Program Manager.

One message remained consistent throughout the session: trailer sway is not random, and in many cases, drivers have more control over preventing it than they realize.

Understanding Trailer Sway One of the first points the speakers made was that trailer sway itself is not unusual.

“Sway is normal. Sway is a response to external input,” explained Garcia. Wind, road conditions, traffic movement, and steering inputs can all create small trailer movements during towing.

The concern begins when that motion grows beyond what the trailer and tow vehicle can recover from.

The presenters emphasized that proper equipment selection, correct loading practices, and responsible driving habits all work together to improve trailer stability.

Start Before You Ever Leave the Driveway According to the speakers, preventing sway begins

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long before pulling onto the highway.

Craig encouraged attendees to think about towing “tip to tail”—starting at the tow vehicle and working all the way back through the hitch system and trailer before every trip.

That includes: ›

Confirming vehicle towing ratings and trailer weight ratings

›

Verifying hitch receiver, ball mount, and hitch ball capacities

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Checking coupler engagement

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Confirming safety chains are crossed and properly adjusted

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Testing trailer lighting and wiring connections

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Ensuring the tongue jack is fully raised before departure

Craig reminded attendees that towing systems should be evaluated as a complete system by saying, “The rating of your system is the smallest link in the chain.”

Another important reminder: trailer weights are often estimates. Attendees were encouraged to verify actual loaded weights using available resources such as public truck scales and CAT Scale locations rather than assuming cargo weight based on appearance.

Load Placement Matters More Than Most People Think One of the strongest themes of the webinar centered on cargo placement.

U-Haul’s guidance presented during the webinar recommends loading approximately 60% of trailer weight toward the front of the axle and 40% toward the rear to help maintain stability and keep the center of

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gravity forward. Ceja summarized the concept simply: “Don’t pack your pillows first—pack your fridge.”

That advice reflects a larger principle: heavier items should generally be loaded first and positioned to maintain balance. Garcia used an analogy that resonated with attendees. He asked participants to think of a trailer like an arrow in flight—the weight at the front helps guide direction while the rear follows. If too much weight shifts rearward, the trailer becomes increasingly unstable.

Another example compared trailer loading to swinging a weighted baseball bat. Moving weight farther away from your hands makes it harder to control direction changes.

The same concept applies to trailers. Weight placed too far behind the axle creates more resistance to correction and increases the chance that sway becomes difficult to recover.

During a demonstration shown in the webinar, U-Haul engineers illustrated how simply moving the same amount of cargo from the front of a trailer toward the rear changed the behavior of the combination entirely— creating instability even without steering input.

Speed Changes Stability Another major takeaway was the relationship between speed and trailer behavior.

The speakers explained that even when using the exact same trailer and loading setup, stability decreases as speed increases. “Drive reasonably and load it properly,” Garcia advised. The discussion emphasized that speed does not create every sway event—but higher speeds reduce the margin for recovery when something unexpected happens.

What To Do If Trailer Sway Happens Perhaps the most valuable part of the session focused on what drivers should do if sway begins.

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Ceja advised: 1.

Do not panic

2.

Remove your foot from the accelerator

3.

Slow down gradually

4.

Hold the steering wheel straight and maintain your lane

5.

Avoid sudden steering corrections

6.

Do not apply the brakes aggressively

7.

Pull over safely and inspect your load and connections

Ceja stressed that braking during a developing sway event can make conditions worse by stating, “Get your foot off the gas and hold straight until you can get to a safe spot to check your load.”

The presenters also cautioned against relying on trailer brake controllers as a steering tool. Trailer brakes are intended to support stopping performance—not correct trailer behavior.

Safer Towing Starts with Preparation Trailer Safety Week exists to remind end users that safe towing is not determined by a single decision—it is built through preparation, equipment awareness, loading practices, and informed driving habits. As this webinar demonstrated, many towing challenges can be reduced through a better understanding of how trailers behave and a consistent approach before every trip. Small decisions made in the driveway can have a significant impact once the wheels start turning.

To explore additional Trailer Safety Week resources and towing education materials, visit NATM’s Trailer Safety Week website: TrailerSafetyWeek.com. ■

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Thank You Trailer Safety Week Champions!

Trailer Safety Week Champions are extraordinary supporters who go above and beyond to reach their industry contacts and end users for the awareness campaign to expand

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its reach and effectively improve roadway safety.

Thank you for all you do to make the nation’s roadways safer!

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National Trailer Safety Week Earns Fourth Consecutive Federal Recognition

By Samantha Darling LaCount, NATM Tracks Editor

The National Association of Trailer Manufacturers (NATM) is proud to announce that its flagship initiative, Trailer Safety Week, has received federal recognition for the fourth consecutive year. The week of June 7-13, 2026, has been designated as “National Trailer Safety Week” in the United States.

“Trailer Safety Week is dedicated to improving roadway safety for all Americans, and we are incredibly grateful for the continued support and recognition at the federal level,” Alex Stowe, National Association of Trailer Manufacturers (NATM) Executive Director, said. “With nearly a million new trailers joining our roads each year, providing accessible education on trailer safety is essential. Whether you’re towing a boat for a weekend trip or a utility trailer for work, having the right knowledge for safe towing is crucial.

Trailer safety directly impacts traffic safety, affecting us all. We sincerely thank Representatives Yakym, Burchett, Garamendi, and Pappas for acknowledging the importance of our Trailer Safety Week initiative and its contribution to enhancing roadway safety. This type of support is vital in turning awareness into action, equipping the public with practical knowledge on safe towing, proper maintenance, and compliance. An unsafe trailer on the road poses a risk to everyone. Through education, outreach, and collaboration, we all can actively contribute to creating safer roadways for everyone.”

U.S. Rep. Rudy Yakym of Indiana championed H. Res. 468, reaffirming the bipartisan commitment to promoting trailer safety nationwide. His steadfast support of Trailer Safety Week in Washington helps further NATM’s mission of providing vital safety information to the millions of Americans who rely on the nation’s roadways every day.

“I came to Congress to fight every day for manufacturing jobs, the backbone of Indiana’s Second District. And to protect those jobs, we must first protect the hardworking Hoosiers doing them.” Yakym said. “That starts with

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making sure every American who hitches up a trailer, whether it’s a towable RV, a cargo trailer, or a flatbed hauling equipment, knows how to do it safely.”

This important designation from Washington, D.C., continues to raise awareness about the importance of safe towing practices and proper trailer maintenance. The initiative focuses on light- and medium-duty trailers with a GVWR of 26,000 pounds or less, including utility, flatbed, horse and livestock, car hauler, and towable RV trailers, among others.

Congressman Rudy Yakym visits with NATM Members during the 2026 Regulatory Roundup in April.

Rep. Rudy Yakym meets with NATM Members in April 2026.

This resolution was also supported

by Representatives Tim Burchett of Tennessee, John Garamendi of California, and Chris Pappas of New Hampshire.

“Trailer accidents claim hundreds of lives and leave 21,000 Americans injured every year – an unacceptable toll on American families and communities,” Garamendi said. “I’m proud to stand with my colleagues in introducing this resolution to elevate public awareness of trailer safety standards and strengthen the safety of our nation’s roadways. Trailer Safety Week serves as a vital platform to equip both manufacturers and motorists with the critical information necessary to prevent these tragedies and protect all who travel America’s highways.”

“This National Trailer Safety Week I am glad to join my colleagues in introducing this resolution highlighting the importance of trailer safety,” Pappas said. “Trailer safety and education, from recreational use to everyday on the job, is critical to keeping everyone on our roads safe.”

For further information on NATM's National Trailer Safety Week and to join the movement towards safer towing practices, please visit TrailerSafetyWeek.com. ■

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Showcasing Modern Manufacturing on MFG Day 2026

By Samantha Darling LaCount, NATM Tracks Editor

Manufacturers know that attracting the next generation of workers is an uphill battle. Many students are completely unaware of the job possibilities in the industry, and those who are often assume manufacturing floors are loud, dirty, and low-tech.

The Manufacturing Institute’s annual Manufacturing Day is a grassroots movement made to change this perception across the nation. This year, on Oct. 2, manufacturers and their partners across the country will open their doors to students, educators, parents, and other community members to show what modern manufacturing actually looks like. Plant tours, hands-on activities, career conversations, classroom visits, and community events are changing the way a new generation sees the industry.

MFG Day 2026 is fast approaching, so now is the perfect time to start planning your involvement. MFGDay.com is the perfect place to get started. They have webinars

that cover event planning and success stories and specialized toolkits for marketing and hosting. Toolkits include logos and other graphics, social media copy, and email templates to help you get the word out.

Over the next decade, 3.8 million new manufacturing workers will need to be hired in the U.S. Planning an MFG Day event is an opportunity to inspire the next generation, positively shift perceptions about the industry, and build the foundation for the manufacturing workforce of the future.

To learn more about MFG Day, you can reach out to Manufacturing Institute Director of Student Engagement Jen White at MFGDay@nam.org.

Planning to host an MFG Day event? NATM would love to hear about it! Send details to NATM Tracks Magazine Editor Samantha Darling LaCount at Samantha.

Darling@natm.com for potential coverage.

MFGDay.com has logos and graphics, such as these, available for promoting your MFG Day participation. Graphics courtesy of MFG Day and the Manufacturing Institute.

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Shawn Lago, owner of All American Trailer Connection, shares trailer safety tips throughout their Trailer Safety Week video series. Photo provided by All American Trailer Connection.

Trailer Safety Week Highlights Dealers’ Role in Educating End-Users

By Samantha Darling LaCount, NATM Tracks Editor

T

railer Safety Week (TSW) may be just one week a year in June, but to dealerships who engage with customers year-round, safety is an everyday commitment. From educating first-time trailer owners to reinforcing safe practices among experienced users, dealers across the country use TSW as an opportunity to remind customers that proper preparation can make all the difference on the road.

Safety Week’s message directly to the people who use trailers every day. As a primary connection point between the industry and end-users, dealers have the opportunity to turn safety awareness into action through education, conversations, and resources. Across the country, Dealer Affiliates supported TSW by sharing safety information with their customers and communities.

TSW is an annual, federally recognized, nation-wide awareness campaign created by the National Association of Trailer Manufacturers (NATM) aimed at increasing awareness of the importance of trailer safety, educating end-users about proper trailer maintenance and usage.

Manufacturers are continuously making trailer safety improvements, but without continuous end-user education, they can still be used in unsafe ways.

Why do You Participate in TSW?

Dealer Affiliates play a critical role in bringing Trailer

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“At Maine Trailer, safety has always been a core part of what we do. We work with customers who rely on their trailers every day, whether that be for work, recreation, or a quick home project, and we know that proper maintenance and

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Continued from Page 75 education help prevent accidents before they happen.

Trailer Safety Week provides an excellent opportunity to remind people of the importance of inspecting and maintaining their trailers before they hit the road,” said Maine Trailer Marketing Manager Chris Brady.

TOP: All American Trailer Connection has been servicing trailers for over 30 years to ensure their customers are safe on the road. Photo provided by All American Trailer Connection. BELOW: Maine Trailers team makes sure each trailer user is hooked up correctly before leaving the lot.

Photo provided by Maine Trailer.

“We are renting out equipment trailers, goosenecks, tilt deck trailers, you name it, to utility contractors and construction companies across the nation. We are proud to take part in Trailer Safety Week because trailer safety is crucial. We want to make sure that our customers and their crews get home safely. We want to make sure that our customers know important safety trailer tips: how to load a trailer safely, understanding the specifications with payload capacity, etc., to ensure that there are no issues that occur as they're towing their equipment to and from jobsites,” said Premier Truck Rental (PTR) Digital Marketing Manager Kylie Phillips.

“We care about our customers, and we want our customers to be safe. A lot of folks who are buying trailers are first-time trailer owners, and they don't really know what all is involved in trailer safety, so we feel like it's really important to promote that and make sure that we're providing them with educational opportunities so that they're safe,” said All American Trailer Connection Chief Revenue Officer Johnathan Bradley.

“My husband and I, we've been hauling trailers for ages and ages. My son is in off-road race caring, so we see wrecks and disasters all the time because people do not

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Premier Truck Rental (PTR) prioritizes safety, not just during Trailer Safety Week, but all year round. Photo provided by PTR .

have their setup for their trailers properly put together, whether it's what is inside the trailer or how they hook it up or even the size vehicle that they're pulling the trailer with. It's scary knowing and understanding that those trailers and those vehicles are on the highway with loved ones traveling next to them. It's pretty important that we teach and preach as much trailer safety as possible because it is our loved ones out there on the road,” said Owner and Marketing Leader of North DFW Trailers Kelly Fuhlman.

Using Social Media as a Tool “It's just the best way to get your message out to a large amount of people all at one time. We feel like video content gets way better engagement on social media channels. That's what we chose to do this year, was a video series. That gets more eyeballs on it, more impressions, so we feel like that's the best way to reach the most amount of people,” Bradley said.

“Social media is a huge leverage for us, just as a company and our company size. That's really where we've found a lot of opportunity for us,” said Phillips. “There are even additional options with blogs, emails, press releases, things like that, of ways that you can still create awareness. But we've found

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social's been pretty strong for us in reaching the masses.”

Fuhlman says they use social media to share information as well as open a dialogue with customers. It can help them to ask the right kinds of questions.

“A lot of people have a lot of questions on how to hook up a trailer properly. What size axle do they need? What should their setup look like? How to load things properly?

We get a lot of those questions coming in, especially for our rental customers,” Fuhlman said. They'll ask, ‘What about this? And what if I have this size vehicle? Can I tow this size trailer?’ And they'll start digging. We can give them the right answer so they're not hauling a 24-foot enclosed, fully loaded with a Toyota Tacoma. They try.”

Customers Weigh In “Many customers view Maine Trailer as a trusted resource, so when we share safety tips, they know they're coming

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North DFW Trailers utilizes Trailer Safety Week to reach the trailer audience beyond their lot. Photo provided by North DFW Trailers.

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from people who work with trailers every day. The positive engagement reinforces that safety education is something our customers value,” Brady said.

“For the most part, folks in the comments, even on YouTube, were thankful or asking extra questions.

It allows us to dig deeper, have that conversation, and answer their questions,” Fuhlman said.

What does Preparation for TSW Look Like?

Joining a nationwide safety campaign can sound intimidating, especially to dealerships without a marketing team. NATM provides the TSW Ally Communications Kit so that anyone can show their support without spending time creating content on their own. From pre-created social media content to website marketing materials and a sample blog post, all of your Trailer Safety Week marketing needs are covered.

“You guys provide us with that media kit, and there's all

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those assets that are already created, that we use every year, so I believe we got the first one, I think, around 2022, but it's logos, it's got verbiage, everything, and so I know a lot of that of what you guys put together takes a lot of the load off of our team, of even trying to figure out how should we position this to make sure that we're communicating things clearly and effectively.

So I would say it's really manageable,” said Phillips.

“We make Trailer Safety Week a coordinated effort across our marketing channels. Your provided educational social media posts, blog content, and email promotional materials make scheduling this across our marketing channels incredibly easy. Our goal isn't simply to participate, it's to provide useful, accurate information that encourages trailer owners to take a few extra minutes to inspect their equipment. TSW is a campaign we look forward to each year because it aligns with our commitment to customer service and safety, and gives us a chance to remind our customers to be safe every time they take their trailer out.

We often recycle some of the posts later on in the year as another simple reminder outside of TSW,” Brady said.

While the Communication Kit makes it possible to put TSW content together quickly, All American Trailer Connection put in the extra work and filmed original video content.

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Bradley says shooting the video doesn’t take long, but it’s the planning beforehand and editing after that does.

They routinely plan their socials six weeks out, so that’s how long they had to get content ready for TSW. As the one-woman marketing team for North DFW Trailers, Fuhlman says the hardest part of videos is getting the technicians and other employees on board with being on camera. Once they get started, they end up having fun, and when the content is well received, they get addicted, she says.

Safety Doesn’t Stop After One Week Dealerships aren’t thinking about safety one week a year.

North DFW Trailers manages commercial fleets as well as selling and renting trailers. They utilize videos for training new hires and review for the rest of the team.

Their blog Tow Talk hosts trailer tips and buying guides.

PTR Marketing Coordinator Chloe Parker says their blog and social content integrates safety messaging outside of TSW as well.

“We try to drive people to really engage with that kind of content, so we are pretty proactive in just making sure that people understand the safety of everything. Our website has payload capacities just to make sure that they fully understand the capability of their trailer. I'd say it's everywhere for us,” Parker said. “Within our own shops, we have monthly safety updates, and we have a great manager of safety within the building that is just focused on making sure that our employees understand what they're doing. We actually just had a really major increase in our driver safety score, so our own personal drivers, as they're loading and unloading their haulers, got a lot more education. Safety is really, really important for us at PTR, regardless of whether we're talking about trucks, trailers, or anything in between.”

“Whenever we sell a trailer, we do a safety walk around with the trailer, just making sure that the customer realizes what size ball that that trailer needs, how to do their brakes, and adjust their brake controller in their truck. Just kind of general safety information that we do as a last check before we have a customer go out,” Bradley said. “We've also added the video series, as well as links to the Trailer Safety Week website onto our website. We have a QR code that we give to our salespeople, so whenever they do their follow-up with a customer, they share that QR code and they can access more trailer safety resources going forward.

“We're leaning heavily on the content that NATM's creating.

We're not trying to recreate all that content. We'll just use stuff that's already there. It’s a great resource that NATM's provided TOP: The Maine Trailer service department preps a trailer to get back on the road. Photo provided by Maine Trailer. MIDDLE: Premier Truck Rental (PTR) specializes in trailers for all types of projects. Photo provided by PTR. BOTTOM: North DFW Trailers demonstrated proper chain attachment. Photo provided by North DFW Trailers.

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The Impact of Dealer Education

on the Trailer Safety Week website. It has all the educational resources and content that's great for us as a dealership to be able to utilize that versus trying to create our own stuff.”

While Trailer Safety Week provides a dedicated time for the industry to focus on safe trailering practices, participating dealers know that safety education cannot stop when the week ends. Through customer conversations, inspections, training, digital content, and everyday service, dealers continue to help trailer owners make informed decisions before they hit the road.

“Beyond Trailer Safety Week, safety is part of our everyday operations. We offer trailer inspections for the life of the trailer when purchased here, we help hook up our customers, and educate them on proper towing practices, checking the lights, and take time during the sales process to ensure customers understand how to safely operate and maintain their trailers,” Brady said. “Our service team helps customers keep their equipment road-ready, and our registration staff works to ensure trailers are properly registered and compliant before they're on the road. We believe that promoting safe trailering isn't just a oneweek initiative, it's something we strive to support year-round.”

To get involved as a Trailer Safety Ally or to share trailer safety content, visit www.TrailerSafetyWeek.com.

By working together to share consistent safety messages, Dealer Affiliates help ensure that trailer users across the country have the knowledge and resources they need to tow safely—during Trailer Safety Week and throughout the year. ■

All American Trailer Connection does a safety walk through with each customer before they leave the lot. Photo provided by All American Trailer Connection.

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MORE THAN METAL. YOUR TRUSTED PARTNER IN THE TRAILER INDUSTRY Iowa Spring is well known for dependable service and authentic, long-term relationships. With nearly 50 years of expertise in trailer springs and strategic manufacturing locations to serve customers across the country — you can always count on Iowa Spring to provide a quality product, when you need it, at a competitive price. thanks Zech

12 years of service at Iowa Spring

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Welcome New Members Trailer Manufacturer Anel Corporation 3244 Hwy 51 S Winona, MS 38967 • Equipment, Portable Equipment, Specialty Helmuth Precision Trailers LLC 200 S Front St Syracuse, IN 46567 • Portable Equipment, Specialty

Wolverine Trailers, Inc. 144 W Porter Jackson, MI 49202 • Aluminum, Boat, Custom Design, Equipment, Landscape, Snowmobile/ATV, Utility/Flatbed

Suppler/Service Provider

High Level Enterprises Inc. 1060 E Waterford St Wakarusa, IN 46573 • Cargo

Fastenal Company 2001 Theurer Blvd Winona, MN 55987 • Fasteners, Adhesives/Tapes, Chains, Electrical, Fabricated Parts, Hardware, Safety Devices, Tools/Equipment

Novilco Inc. 1420 Blvd Industriel Saint-Felicien, Quebec G8K 1W1, Canada • Custom Design, Specialty

VSM Abrasives USA 1012 E Wabash St O'Fallon, MO 63366 • MROP Supplies

South Coast Trailers 10840A Farm to Market Rd 2432 Conroe, TX 77303 • Equipment, Gooseneck, Trailer Service/Repair, Utility/Flatbed

SpartanLync Technologies 4280 Harvester Rd Unit 5&6 Burlington, ON L7L 5Z5, Canada • Safety Devices, Towing Accessories

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BlastOne 4510 Bridgeway Ave Columbus, OH 43219 • Tools/Equipment Octane 116 W 32nd St, 9th Floor New York, NY 10001 www.octane.co • Trailer Leasing

Trailer Dealer Affiliate AJ's Truck and Trailer Center 7760 Allentown Blvd Harrisburg, PA 17112 • Trailer Service/Repair EZSTAK LLC 20400 Old Rome State Rd Watertown, NY 13601 • Trailer Sales

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CELEBRATING YOUR

1 YEAR ST

OF MEMBERSHIP!

3FORTY5 Design, LLC Addax Overland, Inc. American UpBeat Axon Hydraulics Blazing Technologies Inc. Blue Magnolias Trailers LLC Branding Iron Trailer Briggs & Stratton LLC Casita Enterprises Inc Chanda Parts Complete Concessions Cornell Pump Company Epic Solutions. Inc GAF TRAILER Gismo Power LLC Holst Trailer Sales Interstate Utility Trailer

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IRONSIDE FABRICATORS LLC JKL Trailers NCM Associates (Formerly Spader Business Management) Northern Towers Industries Inc NTS Trailers Okie Unlimited Old River Trailers PolyCleat Trailer Flooring Precision Trailers, LLC Promoboxx, Inc. Ron Hoover Equipment Suncor Stainless Trailer Place Tusker Global LLC Wermke Spring Manufacturing Co. YggdraSteel

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Press Releases Dec-O-Art Patriotic Labels Gain Momentum ELKHART, Ind. — What began as a focused product launch in April 2025 has grown into something much more impactful for manufacturers across the country. When Dec-O-Art introduced five new patriotic label designs, the goal was simple: give customers a meaningful way to highlight their commitment to American manufacturing.

As America celebrates its 250th anniversary, that message is resonating more strongly than ever.

“We created these designs to support our customers and give them a way to highlight something they already take pride in,” said Alexis Sindle, Sales Operations Manager at Dec-O-Art. “What we are seeing now is customers building on that idea in ways that are meaningful to their business and their brand.”

As adoption grew, so did demand for customization.

Customers began incorporating elements such as state callouts, company logos, contact information, and brand messaging. These additions help align each label more closely with the product and the company behind it.

These additions have turned labels into a direct line of communication between manufacturers and their customers.

More manufacturers are recognizing the value of clearly communicating where their products are made, especially in a competitive marketplace where transparency builds trust and strengthens brand identity. What began as a design offering has become a strategic tool for companies that want to stand behind their work and share that message with confidence.

The continued growth of this initiative reflects a larger shift in how manufacturers present their products. Dec-O-Art remains focused on supporting that momentum by expanding customization options and helping customers bring their ideas to life.

Sawyer Trailers is one of many manufacturers using Dec-O-Art’s patriotic labels to reinforce its branding and communicate its commitment to American-made products. “We are very proud to be a trailer manufacturing company based here in Texas, building American-made products and always striving to provide exceptional customer service,” said Matt Hawley of Sawyer Trailers.

“The ‘Made in America’ [USA005] flag label is a great reflection of the company we work hard to be, and it adds a nice extra touch to the overall look of our trailers.”

Dec-O-Art’s labels are designed for durability across industries, including recreational vehicles, trailers, trucks, marine, and industrial applications. They are

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engineered to withstand demanding environments while maintaining a clean and professional appearance.

To celebrate America’s 250th anniversary and help manufacturers experience the impact of these labels firsthand, Dec-O-Art is currently offering a free 100-pack of its brand new patriotic label, USA250. Companies can claim the offer by submitting the form at www.dec-o-art.com/contact and mentioning this press release in their message. ■ About Dec-O-Art Dec-O-Art, based in Elkhart, Indiana, has been providing trusted labeling solutions since 1971. The company specializes in high-quality decals, compliance labels, and custom branding elements that help manufacturers enhance product presentation and communicate their identity.

To discover how Dec-O-Art can elevate your business branding and visibility, please visit www.dec-o-art.com/contact or contact the sales team today at sales@dec-o-art.com.

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Austin Hardware & Supply, Inc. Introduces New High-Strength Cargo Tie-Down D-Rings Austin Hardware®, a leading supplier of industrial hardware solutions, has announced the launch of six new high-strength cargo tie-down D-rings designed and engineered to deliver dependable performance across a wide range of transportation and industrial applications.

Designed to serve as secure anchor points for straps, chains, ropes, and bungees, these new D-rings provide the strength and durability required for demanding environments, including trailers, trucks, flatbeds, utility vehicles, and heavy equipment. Each product is built to meet rigorous minimum breaking strength (MBS) standards, ensuring safety and reliability where it matters most.

Designed with installers and fabricators in mind, the weldon models feature factory-prebeveled edges for improved weld penetration and easier installation. Combined with reinforced steel construction, these heavy-duty tiedowns are built to withstand rigorous use while helping streamline production and assembly processes.

The new product lineup includes multiple weld-on options constructed from plain, un-plated steel: ›

1/2” tie-down rated at 12,000 lbs. MBS

›

5/8” tie-down rated at 18,000 lbs. MBS

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3/4" tie-down rated at 26,500 lbs. MBS

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1” straight bar tie-down rated at 47,000 lbs. MBS

›

1” bent bar tie-down rated at 47,000 lbs. MBS

To accommodate bolt-on applications, a 1/2” option with corrosion-resistant zinc plating for enhanced durability and longevity, rated at 12,000 lbs. MBS, is also available.

Michael Hotaling, Engineering National Sales Manager, says about the new product, “These new D-ring tie-downs

reflect our commitment not just to delivering reliable, highperformance solutions, but to engineering products that raise the standard—outperforming what’s currently available while meeting the evolving needs of our customers.”

For more information, please visit www. austinhardware.com/d-rings/. ■ About Austin Hardware & Supply, Inc. Austin Hardware & Supply, Inc. is a wholesale distributor of specialty industrial and vehicular hardware with twelve locations across North America. Since 1960, Austin Hardware has provided innovative solutions with an extensive inventory of top-quality products, shipped quickly and accurately at competitive prices. All supported by an experienced, professional customer service team, committed to each customer's success.

Austin Hardware & Supply, Inc. Introduces New Heavy-Duty Engineered E-Track System Austin Hardware®, a leading supplier of engineered industrial hardware solutions, has launched a new heavy-duty E-Track system, purpose-built to deliver superior strength, durability, and performance for cargo control in demanding transportation environments.

Engineered specifically for heavy trailer and truck body OEM applications, the new E-Track is designed to securely restrain

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larger, heavier cargo loads in trailers and freight vehicles.

Manufactured from 12-gauge, 50 KSI galvanized steel, the system offers enhanced strength and corrosion resistance to withstand real-world operating conditions. To support faster, more consistent delivery and dependable supply continuity, the E-Track is extruded in the United States. The standard

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10-foot configuration is available immediately, with custom lengths offered to meet specific application requirements.

This latest release expands Austin Hardware’s growing portfolio of engineered cargo control solutions. It follows the introduction of an enhanced extruded aluminum A-Track system, three new L-Track profiles, and a comprehensive range of complementary components, including rings, fittings, and end caps—providing customers with a complete, integrated cargo securement ecosystem.

Backed by more than a century of combined engineering expertise, the Austin Engineering team has developed over 550 products and holds more than 25 patents. This depth of experience continues to drive the company’s focus on designing solutions that not only meet industry demands but also exceed existing performance standards.

For more information, please visit www. austinhardware.com/track-systems/. ■

About Austin Hardware & Supply, Inc. Austin Hardware & Supply, Inc. is a wholesale distributor of specialty industrial and vehicular hardware with twelve locations across North America. Since 1960, Austin Hardware has provided innovative solutions with an extensive inventory of top-quality products, shipped quickly and accurately at competitive prices. All supported by an experienced, professional customer service team, committed to each customer's success.

Happy Trailers Celebrates Grand Opening of New Headquarters in Paris PARIS, Texas – Happy Trailers welcomed customers, community leaders, business partners, and local residents on Saturday for the grand opening of its new corporate headquarters at 550 NE Loop 286 in Paris.

The celebration marked a significant milestone for the company, which has grown from a single location in 2013 to 13 locations across Texas and Oklahoma. Guests toured the new facility, met members of the Happy Trailers team, and participated in a ribbon-cutting ceremony commemorating the opening of the company's new headquarters.

A highlight of the event was the raffle of several trailers, a truck bed, and trailer accessories valued at more than $40,000. The prizes were made possible through the generous support of industry partners including PJ Trailers, MAXX-D, Karavan, Commander, Delco, and NXG Truck Bodies.

Attendees enjoyed fresh brisket sandwiches, ice cream sandwiches from Pokey O's, and drinks from Paris Coffee.

The event was supported by sponsors including Stansell Construction, ATW, and numerous other partners.

More than 1,000 guests attended the event, including Paris Mayor Mihir Pankaj and representatives from Congressman Pat Fallon's office, the Lamar County Chamber of Commerce, and the Paris Economic Development Corporation.

“The turnout for this event was tremendous, and I am

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honored and humbled by the support of our community,” said Ronnie Enns, CEO of Happy Trailers. “Our new headquarters represents the next chapter for our company and reflects our commitment to investing in the people, infrastructure, and systems that will support our continued growth throughout Texas and Oklahoma.”

Enns added, “We wanted this facility to represent both Happy Trailers and the trailer industry that plays an important role in the Lamar County economy. We are proud to put down roots here and continue growing our business in Paris.”

TRACKS

The company plans to use the new headquarters as a hub for leadership, training, operational support, and continued expansion across its growing network of locations. ■ About Happy Trailers Founded in 2013, Happy Trailers is a family-owned trailer dealership group with 13 locations across Texas and Oklahoma. The company provides new and used trailers, truck beds, parts, service, rentals, and financing solutions for customers across a wide range of industries.

Air-tow Trailers Breaks Ground on $6.8 Million Manufacturing Expansion 76,000-square-foot addition will increase production capacity and improve manufacturing efficiency WAPAKONETA, Ohio — Air-tow Trailers has broken ground on a $6.8 million expansion of its manufacturing facility in Wapakoneta, Ohio. The 76,000-square-foot addition will increase production capacity and improve manufacturing efficiency as the company responds to growing demand for its ground-level loading trailers across North America.

Once complete, the expansion will bring Air-tow's manufacturing footprint to more than 114,000 square feet.

The additional space will support increased production, improve workflow throughout the facility, and help the company deliver trailers to customers more efficiently.

"This investment is a direct response to the growth we've experienced over the past several years," said Nick Kennedy, CEO of Air-tow Trailers. "Demand for Air-tow trailers continues to grow, and this expansion gives us the capacity to support that growth while making our manufacturing operation more efficient. We're investing in our people, our facility, and our ability to continue building high-quality trailers right here in Ohio."

The expanded facility will also provide room for additional equipment and future manufacturing improvements as Airtow continues to grow and expand its product offerings.

Construction is currently underway, with completion expected in May 2027. ■ About Air-tow Trailers Air-tow Trailers manufactures ground-level loading trailers that eliminate the need for ramps, making it easier and safer to load and unload equipment. Built in Wapakoneta, Ohio, Air-tow trailers are used across North America by contractors, rental companies, municipalities, landscapers, equipment dealers, and many other industries that rely on dependable equipment transportation. Learn more at airtow.com.

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