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President’s Report
By Andy Derr, M.H. Eby, Inc.
We’ve wrapped up another trip to Fort Worth and another wildly successful NATM Convention & Trade Show. A consistent thread throughout the feedback from this year’s show was the incredible energy. People were genuinely happy to be there and ready to make the most of the resources the event provides.
Speakers were engaging and delivered real-world insights that attendees were excited to bring back to their businesses. The sold-out Trade Show floor hummed with meaningful conversations and connections. Starting on Page 13, you can explore the educational content that was presented, hear what attendees are saying about the 2026 show, and get up-todate on plans for the 2027 Convention & Trade Show.
Washington, D.C., for Regulatory Roundup and Capitol Hill visits. In April, NATM Members and Staff took dozens of meetings with members of Congress and their teams. Legislators were engaged and eager to hear about the challenges and successes shaping our industry. While the national and global landscapes are always evolving, these face-to-face conversations continue to build meaningful relationships with key decision-makers. Keep an eye out for more in-depth coverage in the next issue of Tracks.
I encourage you to carry this momentum forward into NATM’s flagship safety initiative, Trailer Safety Week (TSW).
An NATM Convention isn’t just a good time — companies invest in sending their best, and it shows. The electric energy is thanks to everyone involved, whether you sponsored, exhibited, or attended. Thank you.
That spark carried over into the Association’s annual trip to
Celebrated this year June 7–13, TSW is a time when our industry joins forces with law enforcement, state departments of transportation, and other industry partners to promote safe trailering practices. Participation is as simple as signing up at TrailerSafetyWeek.com and demonstrates your commitment to the safety of your customers and communities.
The first half of the year has been dynamic, and I look forward to how we, as an Association, carry that energy into the months ahead. ■
Andy Derr
Maintenance
Headquarters REPORT
By Alex Stowe, NATM Executive Director
2026 has already been a great year for NATM, and the second half of the year hasn’t even started yet. Before jumping into everything NATM will be looking to accomplish over the rest of the year, I do think it is important to look back on all the successes we have already achieved. The 2026 Convention & Trade Show was an incredible success with over 1,530 attendees, this led to a fourthstraight year of record-breaking trailer manufacturer attendance, in addition to being our largest overall attendance at a Convention. I was happy to be able to serve as a panelist for a discussion on NATM’s government affairs initiatives and enjoyed being able to recognize so many award winners who have made such a positive impact on our industry, see more on Page 18. NATM has received some incredibly positive feedback on Convention and some of the new programming we launched, and we cannot wait to see you all again in February of 2027. Mark your calendars now for February 15-18, 2027, in Nashville, Tennessee. As always, a special thank you to our 2026 sponsors, who make Convention possible.
NATM’s Government Affairs Committee returned to Washington, D.C., for Regulatory Roundup in April. NATM had over 30 representatives, including members and staff, who met with Congressional staff and members of the House and Senate to help educate them on and advocate for the light- and mediumduty trailer industry. With so many new faces in Congress, these meetings provide attendees with a chance to explain what NATM is, and the impact of our great industry. Meeting with federal legislators and educating them about the impact of the industry on their communities as well as industry priorities is the most effective way to shape the legislative arena in which you all work. These meetings provide an opportunity to communicate your commitment to trailer safety as members of NATM, but also to help encourage support of initiatives promoting the long-term success of the industry, like improving workforce development and closing the skills gap. Roundup attendees had plenty to talk about while on the Hill.
Being at the halfway point of 2026 also
offers the opportunity to look ahead at what can still be accomplished for the rest of the year. NATM is in the process of ramping up and preparing for our strategic planning session that will take place from July 21-22 in Phoenix. The NATM strategic plan will help set the future direction for the Association, and guide staff and committee volunteers as decisions are made relating to programming priorities. The NATM Board of Directors and I will meet for two days to help set the 2027-2030 strategic plan. Thank you to all members who submitted feedback via our membership survey. Your thoughts are helping shape the future of NATM programming.
In terms of other current Association events, final preparations for Trailer Safety Week, from June 7-13, are underway. NATM will be hosting a webinar to support end-users in the safe and proper use of their trailers. It’s not too late to join the movement! Allyship is as easy as copy and paste as our marketing staff has done a great job of building content that can be shared directly to members’ social media. Learn more on Page 63.
NATM Staff remain dedicated to enhancing the overall membership experience, and our 2026 Advertising Packages are a testament to that commitment. Designed to provide members with impactful opportunities to promote their brand, the 2026 Ad Packages offer something for everyone. Even more exciting, NATM Ads consistently excel across all platforms, often ranking among high-engagement content. This clearly shows that NATM Members genuinely enjoy collaborating with one another. To find out more about our advertising program, visit www.NATM.com/Advertising.
The year ahead is full of promise and opportunity. NATM Committees, the Board, and Staff are hard at work to bring members more of what they need to grow and prosper. If you have any feedback for the Association or would like to get more involved, please reach out at (785) 272-4433 or at NATMHQ@natm.com. ■
Since 1996, federal regulations have required that rear impact guards on trailers be permanently labeled with the guard manufacturer’s name and address, the month and year of manufacture, and a certification by the manufacturer that the guard meets all applicable performance requirements. For manufacturers, that label has long represented the primary paper trail connecting a trailer leaving your facility to the safety standard it was built to meet.
That standard has now changed (or at least part of it has).
In February 2026, the Federal Motor Carrier Safety Administration (FMCSA) published a final rule amending the Federal Motor Carrier Safety Regulations to rescind the requirement that rear impact guards be permanently marked or labeled with a certification from the impact guard manufacturer. The final rule took effect on March 23, 2026.
What the Rule Actually Does — and Does Not Do
In practical terms, this means FMCSA has removed the in-service labeling obligation from its motor carrier safety regulations — the rules that govern trailers
after they are sold and operating on the road.
The regulation DOES NOT overturn the National Highway Traffic Safety Administration (NHTSA) requirement for original equipment manufacturers to meet the safety standard for rear impact guards at the time of manufacture and sale.
The distinction between FMCSA’s rule and NHTSA’s separate safety standard is critical, and manufacturers must understand both.
Federal Motor Vehicle Safety Standard (FMVSS) No. 223 still requires each guard to be permanently labeled at the time of manufacture, placed on the forward or rearward facing surface of the horizontal member of the guard, and the label must include the guard manufacturer’s name and address, the month and year of manufacture, and the DOT certification mark.
Your obligation as a manufacturer to affix a compliant label at the point of production remains fully intact. What has changed is what happens AFTER the trailer leaves your facility and enters service.
The Problem This Rule was Designed to Solve
The final rule resolves a gap that carriers had faced
in which manufacturers would not replace labels that roadside inspectors noted were illegible or missing, or would only do so under certain circumstances. Industry groups had raised this concern for years.
Through normal operations, these labels frequently become damaged or illegible due to road debris, weather exposure, and general wear and tear. NHTSA determined that labels that wear, fade, or are removed during repair do not indicate a current compliance issue with the requirements in FMVSS No. 223. Despite that determination, motor carriers continued to face citations at roadside inspections — a mismatch between the regulatory language and the enforcement reality that FMCSA has now corrected.
This final rule is in response to a petition for rulemaking from the Commercial Vehicle Safety Alliance, but it is also part of a broader deregulatory regime. The rule change represent FMCSA’s first salvo at providing regulatory relief under the Trump Administration, and more rule changes are expected.
Litigation Risks Remain
The quality and durability of the labels you affix at the time of manufacture — and your documentation practices surrounding that process — remain as important as ever. A label that deteriorates quickly in service may not create a regulatory violation for your customer, but it could still be used to raise questions in litigation about whether your guard met applicable standards when it left your facility. Robust labeling practices and thorough production records are your best defense.
What This Means for Your Business
Labeling at the Point of Manufacture
Your obligation under FMVSS No. 223 to permanently label each rear impact guard at the time of manufacture remains in full effect. Ensure your labels include all required information and are applied in a manner designed to maximize durability. Given the litigation exposure described above, treat the permanence and legibility of your labels as a liability management priority, not merely a compliance checkbox.
Proper Documentation
Maintain detailed production records — including guard specifications, certification testing, and labeling compliance — for each trailer you produce. These records are your primary defense if questions are raised about the condition of a label years after a trailer has entered service.
Customer Communications
Your customers — the operators of the trailers that you manufacture — now have regulatory relief from citation liability for deteriorating labels in the field. Communicating this change proactively is an opportunity to add value and demonstrate your regulatory fluency.
Deregulatory Environment
This rule is part of a broader pattern. FMCSA issued eleven additional deregulatory changes alongside this one, all effective March 23. Manufacturers should review the full package of changes to assess whether any may affect their production requirements or customer obligations. ■
NATM Political Action Committee
By Alex Stowe, NATM Executive Director
The National Association of Trailer Manufacturers (NATM) established a Political Action Committee, the NATM PAC, in 2010. The NATM PAC serves to support Members of Congress who support the light- and medium-duty trailer industry and its positions on matters of public policy.
Campaign finance law requires NATM to secure “prior approval” from member companies before soliciting member companies’ executive and administrative personnel, stockholders, and the families of both groups. Member companies may not approve solicitations by more than one trade association in any calendar year. If, on behalf of the company you are authorized to represent, you would like to grant prior approval for the administrative personnel, stockholders, and the families of both groups of your company to be solicited by NATM in calendar year 2025, please complete the prior approval agreement online
using the QR code on this page. Individuals who serve as the company owner, CEO, COO, vice president or senior executives are authorized to sign this form on behalf of his or her company.
Since its inception, over 60 individuals have contributed to the PAC raising nearly $140,000 and those dollars have contributed to more than 80 incumbent campaign committees on both sides of the aisle. The PAC is governed by a Board of Directors comprised entirely of NATM members. The PAC Board is responsible for developing both an annual budget and confirming candidates to whom the PAC will contribute based on specific, established criteria. Having the PAC Board comprised of industry members is a key feature of assuring PAC goals align with industry needs.
To learn more about the PAC, contact NATM PAC Treasurer Alex Stowe at Alex.Stowe@natm.com. ■
NATM Responds to New Side Underride Legislation
By Alex Stowe, NATM Executive Director
The National Association of Trailer Manufacturers (NATM) tracked proposed side underride legislation through July of 2024, when the Advisory Committee on Underride Protection (ACUP) submitted their final report to the National Highway Traffic Safety Administration (NHTSA). That recommendation ultimately led to no new legislation requiring side underrides, but NATM has continued to track legislation and proposals relating to underrides.
In February of this year, a group of Senators and House Representatives introduced the Stop Underrides Act 2.0. The Stop Underrides Act 2.0 would require side underride guards on new trucks, as well as require additional research and data collection relating to underride crashes. This act would require NHTSA to finalize rulemaking requiring side underrides on commercial trucks. Based on how the act is written, NATM has engaged K&L Gates and some members to speak with congressional staff about the overall goals of this proposed legislation and explain concerns relating to
how this could impact Association member companies.
At this time, NATM is looking to educate members of Congress about how this proposed legislation would impact the NATM membership and the trailers being built by NATM Members, along with stressing the importance of using specific language relating to these requirements. The Stop Underrides Act 2.0 broadly uses the term trailer and defaults to the same requirements that exist for rear underrides to determine which trailers will need to comply. Medium-duty trailers being built by NATM Members are often used in very different hauling situations than semior tractor-trailers, along with inherent design differences between a medium-duty trailer and a tractor-trailer.
NATM will continue to monitor the Stop Underrides Act 2.0 and engage with members of the Association as needed to help educate members of Congress on the impact this proposed legislation could have on the industry at large. ■
Bacon & Brilliance: Taking the Industry’s Pulse in Real Time
By Ginger Baker-Sanhueza, NATM Programming Director
You could smell the bacon before you reached the ballroom.
The coffee was hot, the room was full, and there was a noticeable sizzle in the air — not just from breakfast, but from anticipation. Phones were already in hand. Conversations paused. Every seat was filled, with a few attendees lining the walls.
This wasn’t a typical panel.
At the 2026 National Association of Trailer Manufacturers (NATM) Convention & Trade Show in Fort Worth, a new format was introduced — one designed to do more than present information. The Bacon & Brilliance Brunch: Association Update and Awards sponsored by Optronics International invited the entire room to participate.
With QR Codes scanned and live polling underway, manufacturers, suppliers, and industry leaders watched their collective responses populate across the screens in real time. The energy was different. Engaged. Curious. Honest.
Moderating the session was Johnathan Bradley, a member
of several NATM Committees. Bradley infused humor with insight, skillfully reacting to live results while keeping the discussion moving at a steady pace.
Joining him on stage were:
› Andy Gehman, CEO & President of MGS, Inc.
› Andy Derr, COO of M.H. Eby, Inc. and NATM Board President
› Jon Devitt, President & CEO of Midwest Industries, Inc.
› Jay Riblet, Vice President of Sales at LaVanture Products
Together, the panel represented manufacturers across specialty trailers, aluminum livestock trailers, and marine trailers — along with a key supplier perspective
Continued on Page 14
Bacon & Brilliance panel consisted of (from left) Jay Riblet, Jon Devitt, Andy Derr, and Andy Gehman. Photo by NATM Staff.
Continued from Page 13
from LaVanture Products, a wholesale distributor serving the cargo, RV, marine, and truck body industries.
Optimism, Despite the Noise
One of the first questions set the tone for the session:
“How do you expect 2026 to compare to 2025 for your business?”
Top Response: Slightly Better
Despite ongoing economic headlines and policy uncertainty, the prevailing sentiment in the room was cautious optimism. The industry is not forecasting explosive growth — but it is not retreating either.
However, that optimism is tempered by reality.
“What is your biggest anticipated challenge for 2026?”
Top Response: Economic Uncertainty & Market Demand
Close Second: Rising Material Costs
TOP: Bacon & Brilliance was sponsored by Optronics International. BELOW: The panel was hosted by Johnathan Bradley. Photos by NATM Staff.
Top 5 Takeaways from Bacon & Brilliance Polling Panel
1. Optimism Is Holding Steady. Most attendees expect 2026 to be slightly better than 2025.
2. Consumer Confidence Matters Most. Market demand hinges on maintaining buyer trust and confidence.
3. Investment Is Forward-Looking. AI, product development, and marketing are active priorities.
4. Relationships Are a Strength. Nearly 90% reported strong or positive dealer/customer relationships.
5. People Provide the Highest ROI. Investment in teams and training continues to outperform other spending areas.
Derr noted that aluminum pricing has been “a wild ride,” reinforcing how volatile material inputs continue to impact margins. Gehman spoke candidly about the labor market decline and the need to find productivity solutions, adding that “anxiety itself can affect workforce performance.” Devitt summarized the mood succinctly: many companies feel “on pins and needles” amid broader uncertainty.
Consumer Confidence Drives the Conversation
When asked:
“What economic trend will impact your business the most in 2026?”
Top Response: Consumer Confidence
The result shifted the conversation from macroeconomics to leadership responsibility. Bradley pressed the panel: What can manufacturers do to help build confidence?
The discussion centered around consistency, transparency, and strong dealer relationships. While businesses cannot control the broader economy, they can influence how confidently they operate within it.
Where Companies Are Investing
Forward-thinking strategies were evident when attendees were asked:
“What investment area will your company prioritize most in 2026?”
Responses spanned workforce hiring, product development, automation, technology, and marketing. Almost 30% of the vote was focused on technology and AI software.
Gehman shared that MGS is currently piloting AI initiatives across five different areas of the company, demonstrating that artificial intelligence is no longer theoretical — it is operational. Another strong theme was product development, with panelists emphasizing a simple but powerful mindset: What can we make that people truly need?
Continued on Page 16
TOP: Attendees enjoyed a donut wall sponsored by Optronics International in addition to bacon. BELOW: NATM Programming Director Ginger Baker-Sanhueza (center) chats with panelists before the event got started. Photos by NATM Staff.
And when the audience was asked:
“What’s one investment that has delivered a high ROI?”
The overwhelming response was clear: people. Across segments, attendees pointed to investing in teams, training, and employee relationships as the strongest return on investment.
Sales Pressure and Strong Relationships
The room was candid when responding to:
“What is your biggest sales challenge right now?”
Top Responses: Price Sensitivity & Demand Forecasting
The takeaway? Optimism exists — but customers remain cautious. Buyers are watching prices closely and evaluating timing carefully.
Yet amid those challenges, one of the most encouraging results came from this question:
“How would you describe your dealer/ customer relationships today?”
Nearly 90%: Strong, Collaborative, or Generally Positive
Panelists emphasized listening as the cornerstone of strong partnerships. Practical suggestions included creating dealer forums, leveraging social media groups, and even using FaceTime for real-time customer support. In a year marked by uncertainty, relationships remain one of the industry’s greatest stabilizers.
If You Could Fix One Thing…
One of the most engaging moments of the session came from an open-response question:
“If you could wave a wand and fix ONE industrywide issue, what would it be?”
Freight costs, tariffs, labor shortages, and part sales surfaced quickly. One response stood out — a call for all trailer manufacturers industry-wide to participate in NATM’s Compliance Verification Program.
A Format That Delivered
The Bacon & Brilliance Polling Panel worked because it was interactive.
Attendees weren’t passive listeners — they were active participants shaping the conversation. Every question generated immediate feedback. Every result redirected discussion. And the standing-room-only crowd remained engaged from start to finish.
The pulse of the industry?
Cautiously optimistic.
Strategic in investment.
Committed to strong relationships.
That sparked discussion around Trailer Safety and Regulatory Roundup updates, staying informed on tariff changes, engaging elected officials, and demonstrating the industry’s economic footprint to lawmakers. Devitt strongly reinforced the importance of compliance and its direct connection to trailer safety — a core component of NATM’s mission.
Aware of economic pressure — but positioning for growth.
And for those who weren’t in the room, this inaugural live polling panel proved that sometimes the best insights emerge when the entire industry has a voice. ■ Continued from Page 15
Attendees responded to questions on their phones while answers were displayed live on projectors. Photo by NATM Staff.
NATM Announces 2026 Membership Award Winners
The National Association of Trailer Manufacturers (NATM) presents the annual NATM Membership Awards at the Convention & Trade Show. The 2026 awards were presented at
the NATM Bacon & Brilliance: Association Update and Awards Brunch. NATM extends heartfelt congratulations to all the winners and thanks them for their invaluable contributions.
Nathan Uphus Wins Ed Freel Membership Award
Nathan Uphus has been named one of two recipients of this year’s esteemed Ed Freel Membership Award. Established in 2000 to honor members who demonstrate exceptional commitment to recruiting new members, the award was renamed in 2007 in recognition of Ed Freel’s outstanding contributions to the organization.
Through his work at Felling, Nathan leads market expansion, develops strategic sales programs, and builds partnerships across fleet, dealer, and government segments, drawing on experience that spans production, logistics, territory management, and sales leadership. His tenure has driven dealer network growth, expanded fleet accounts, and introduced modern sales tools. He is equally committed to the industry, serving as NATM Board Vice President and supporting initiatives like the 2025 Trailer Expo, where he helped with logistics and exhibitor support. Guided by integrity, mentorship, and
strong relationships, Nathan continues to elevate the industry through leadership and collaboration. ■
Eli Hernandez Wins Ed Freel Membership Award
Eli Hernandez, the CEO of Texline Trailers, is one of two recipients of the prestigious Ed Freel Membership Award. This honor recognizes Eli’s unwavering dedication to the association and his significant contributions to the trailer manufacturing industry.
Since joining NATM, Eli has been on a deliberate quest to build a strong internal culture while helping raise standards across the industry as a whole. He is widely respected for his attention to detail, collaborative leadership style, and belief that production volume should never dictate the level of quality a product is built under. His work reflects a long-term commitment to craftsmanship, accountability, and elevating expectations for manufacturers, dealers, and customers alike.
Eli aims to avoid pitfalls by focusing on durability, integrity, and affordability with practical improvements. His relationshipdriven approach prioritizes genuine partnerships with dealers and OEMs, fostering collaboration, trust, and support. Eli exemplifies the future of manufacturing leadership through his principled, innovative, and relationship-oriented methods. ■
Santhosh Kumar Loganathan Takes Home Outstanding Young Professional Award
Santhosh Kumar Loganathan has been awarded the prestigious 2026 Outstanding Young Professional Award. This award recognizes the remarkable
achievements of young professionals in the trailer manufacturing industry and, this year, celebrates Santhosh’s dedication and contributions to the field.
Santhosh is the Engineering Director at Triple Crown and Down 2 Earth Trailers. As Engineering Director, he has played a central role in launching new manufacturing capabilities, scaling production operations, and establishing standardized engineering, quality, and safety frameworks that have been adopted across multiple facilities.
Beyond his operational leadership, Santhosh is actively engaged in advancing the industry and developing the workforce. He mentors engineers and technicians, develops structured training programs aligned with national safety and quality standards, and contributes technical publications to leading industry platforms. His efforts help translate advanced engineering principles into scalable manufacturing practices, strengthening the technical foundation and safety culture of the trailer manufacturing industry. ■
Mahli Wold Wins Pam O’Toole Trusdale Woman In Manufacturing
Mahli Wold of Central Trailer Sales as the recipient of the distinguished Pam O’Toole Trusdale Woman in Manufacturing Award for 2026. This award honors the significant contributions of women in the manufacturing industry, highlighting their achievements and promoting the importance of diversity within the field.
Mahli specializes in digital sales and promotions for Central Trailer Sales. Since joining the company, she’s helped grow Central Trailer Sales’ presence online and in their local community. Mahli believes in building real relationships with customers and supporting the people and businesses that make up the community Central Trailer Sales serves.
Mahli also made a huge contribution to the industry and trailer safety in her community by organizing and spearheading Central Trailer Sales first in person Trailer Safety Week event in Minnesota at their company headquarters. ■
MonDak Portables as the recipient of the prestigious 2026 NATM Innovation Award. This recognition highlights MonDak’s remarkable contributions to technological advancement, green practices, and workforce development within the light- and medium-duty trailer industry.
MonDak builds clean-water trailers designed to provide safe, potable water in remote or emergency situations. Their trailers are equipped with advanced filtration systems, high-capacity tanks, and multiple dispensing points.
General Manager of MonDak Portables Rick Rogers accepted the award. Rick oversees multi-state operations, including manufacturing, logistics, and service divisions across North Dakota, Indiana, and Montana. His leadership has been instrumental in expanding capabilities, improving efficiencies, and delivering innovative, customer-focused solutions to the industry. ■
NATM Innovation Award Goes to MonDak Portables
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Lunch & Legislation: Advocacy in Action
By Ginger Baker-Sanhueza, NATM Programming Director
This year at the Convention & Trade Show, the National Association of Trailer Manufacturers (NATM) tried something new. Historically, Government Affairs has taken the form of a traditional workshop. But in 2026, NATM brought advocacy to the table—literally. Lunch & Legislation debuted as a lunchand-learn style panel discussion, and it quickly became one of the most impactful conversations of the week.
Led by moderator Brody Garland of K&L Gates, the panel brought together policy experts, manufacturers, and NATM leadership to discuss what advocacy really looks like for the light- and medium-duty trailer industry—and why it matters now more than ever.
Meet the Panel
This year’s panel represented a powerful cross-section of the industry—legal insight, large manufacturers, small manufacturers, and NATM leadership — all at the same table.
Alex Stowe, Executive Director of NATM, welcomed the panel and also shared insights into the Association’s ongoing advocacy strategy and how NATM works yearround to protect and promote the industry. His perspective reinforced that Government Affairs is not a once-ayear effort—it is a continuous, strategic priority.
Continued on Page 22
Panelists (from left) are Charles Daugherty, Pam Daugherty, Brody Garland, Alex Stowe, Brian Hopkins, and Leo Akins. Photo by NATM Staff.
Continued from Page 21
From K&L Gates, the panel welcomed:
› Brody Garland, Government Affairs representative based in Washington, D.C., who specializes in transportation, infrastructure, and maritime policy. Brody continues to be instrumental in advancing NATM’s presence on Capitol Hill.
› Brian Hopkins, who brings deep experience in international trade and national security law, advising clients on foreign investment, export controls, sanctions compliance, and trade agreements. Brian provided important updates on tariffs and evolving trade policies impacting trailer manufacturers and suppliers.
Representing the manufacturing side of the industry:
› Leo Akins, Corporate General Manager at Forest River Inc., oversees operations across multiple states and product lines, including cargo trailers and recreational vehicles. With industry experience dating back to 1985, Leo brings decades of regulatory, engineering, and governance expertise. He currently serves as Chair of NATM’s Government Affairs Committee and is a past member of the Board of Directors.
› Charles Daugherty, Founder and CEO of Red Fern Dynamics, leads the development of custom-built mobile kitchen trailers engineered to integrate national, state, and local codes. Charles also serves on NATM’s Board of Directors and the Membership and Finance Committee.
› Pam Daugherty, Chief Financial Officer of Red Fern Dynamics, supports the company’s long-term stability and growth while bringing a strong customer-focused and compliance-minded approach to the business. She serves on NATM’s Government Affairs Committee and has attended Regulatory Roundup three times—demonstrating her commitment to staying informed and engaged.
This mix of leadership, legal expertise, and manufacturer experience made for a dynamic and well-rounded discussion.
A Collective Voice That Matters
Brian Hopkins provided timely updates on tariffs and trade developments, outlining how global policy shifts can directly affect pricing, sourcing, and supply chain stability. His insight made it clear: staying informed on trade policy is not optional—it’s part of strategic business planning.
Brody Garland offered a powerful reminder:
“Things get passed in the darkness if you
don’t have representation.”
That statement captured the heart of NATM’s Government Affairs Program. Advocacy isn’t just about reacting to new rules—it’s about being present before decisions are finalized.
Real-World Impact from Real Manufacturers
The manufacturer’s perspective added depth and authenticity to the conversation.
Akins shared how large manufacturers benefit directly from NATM’s advocacy efforts.
“NATM has impacted our company—even a large company like ours—in a positive way.”
He encouraged members to build direct relationships with regulators:
“I encourage anyone that is a manufacturer of trailers or suppliers, get to know NHTSA and build a relationship that you can know. Knowing is half the battle. The interaction that NATM has with NHTSA has opened doors for me.”
Continued on Page 24
TOP LEFT: NATM hosted the first Lunch and Legislation event at the 2026 Convention. TOP RIGHT: Attendees were provided with lunch followed by updates on the Association’s government affairs efforts. BOTTOM RIGHT: Attendees were invested and took away insightful information from the new event. Photos by NATM Staff.
Continued from Page 23
He also emphasized that when members see advocacy efforts translate into tangible outcomes, it becomes powerful. Speaking about Regulatory Roundup, he added:
“From the start of the Roundup to the end, it’s a lot of fun.”
Charles and Pam Daugherty provided insight from the perspective of a smaller manufacturer—proving that advocacy matters regardless of company size.
Pam shared:
“Having someone staying up to date on all of these topics is a huge value to members in our industry.”
She explained that because of NATM’s guidance, their company clearly understands legal requirements in the event of a recall:
“As a smaller manufacturer, we know what is required of us legally if there was a recall. Because of NATM and our relationship with NATM, we know what we are required to do.”
Charles described Regulatory Roundup as transformational:
“It is the most enjoyable thing we do in NATM. It has been a blessing for us to enjoy that process.”
He reflected on inviting their congressman for a facility visit—an experience that turned into meaningful personal interaction:
“A lot of times we feel disconnected and feel like, what can I possibly do to make a change? But at Roundup, it allowed us to invite our congressman for a site visit. He had a great time, and we didn’t expect to have such a personal time with him and his family. I would encourage you to participate. It is very important—and you will absolutely enjoy it.”
Why Engagement Matters More Than Ever
The panel also addressed compliance challenges, enforcement trends, and deeper regulatory reviews. Conversations touched on recall processes, increasing scrutiny, and the growing appreciation from NHTSA for NATM’s Compliance Verification Program (CVP).
Panelists noted that one of the greatest benefits of NATM membership is the collaboration and advocacy infrastructure working behind the scenes:
Established relationships with NHTSA and other regulatory bodies.
Direct access to expert resources like K&L Gates.
Peer collaboration and shared learning across the membership.
When legislators visit member facilities, it transforms policy from an abstract concept into something tangible. Lawmakers see firsthand the complexity, craftsmanship, compliance obligations, and economic impact of trailer manufacturing in their districts. That connection often leads to stronger understanding—and better legislation.
Advocacy Is Not Optional
Lunch & Legislation proved something important: Government Affairs is not a side conversation. It is central to protecting and advancing our industry. Whether you are a multi-state manufacturer or a specialty builder, the regulatory landscape affects you.
Advocacy works best when it is proactive, informed, and collaborative. And as this year’s panel demonstrated, it can also be engaging, insightful—and yes—even enjoyable.
If you have never attended Regulatory Roundup, participated in a legislator facility visit, or engaged with NATM’s Government Affairs Committee, consider this your invitation.
Because when you show up together, you don’t just respond to change—you help shape it. ■
Attendees were able to join in the conversation and ask questions in real time.
Photo by NATM Staff.
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The National Association of Trailer Manufacturers (NATM) is thrilled to share the 2026 winners from the Trailer Trends & Tech Showcase, a platform where innovation and excellence converge in the trailer manufacturing industry at the NATM Convention & Trade Show. This exciting event
not only highlights the latest advancements in trailer components but also encourages manufacturers to recognize outstanding accomplishments within the industry.
NATM proudly announces this year’s showcase winners.
Shelby Trailer Service Wins the Excellence in Service & Customer Experience Award
The Excellence in Service & Customer Experience Award is designed to honor and showcase the efforts and innovations that have elevated the experience for both customers and service providers within the trailer community. This supplier understands that a seamless, efficient experience is a key differentiator.
Shelby Trailer Service’s new 1.75” x 8” board has a single cleat for traction. Made of 100% recycled rubber and plastic paired with phenomenal customer experience, made quite the impression at this year’s Convention & Trade Show. NATM is excited to see the amazing work Shelby Trailer Service will continue to do in the coming years to elevate the trailer industry. ■
Optronics International Accepts the Smooth Operator: Improved Towing Experience Award
Smooth Operator: The Improved Towing Experience Award stands as a badge of ingenuity, craftsmanship, and commitment to elevating the towing industry. This award is reserved for the trailblazer in the trailer industry, who has dedicated themselves to refining and perfecting the art of towing, creating a smoother, safer, and more enjoyable experience for end-users.
Optronics USA Harness has introduced an extensive line of “plug-n-play” wiring harness kits, harness components, and repair parts for light- to medium-duty trailers. Using harness kits results in decreased labor costs during production, and increased reliability of the power delivery system to the user. Pairing USAH harnessing with Optronics LED lighting offers an integrated, modular power-delivery and lighting solution backed by Optronics’ industry-leading warranty. Congratulations to Optronics International on this exciting award! ■
Alamo Axle Accepts Engineering & Design Excellence Award
The Engineering & Design Excellence Award is designed to honor achievements in product engineering, materials, and design that have redefined the landscape of trailer components and products. From cutting-edge materials to innovative design concepts, this award recognizes those who have pushed the boundaries of what is possible in the trailer industry.
Alamo Axle’s Truecamber Torsion Drop Arm is precision CNC-machined components combined with a patented integrated drop-arm geometry that creates consistently perfect axle alignment and long-term performance. Congratulations Alamo Axle on this achievement! ■
Matrack PingMaster Accepts Two Awards
Matrack PingMaster has been voted as the winner for two of the 2026 Trailer Trends & Tech Showcase Awards. Matrack PingMaster has been awarded both the Innovation Breakthrough Award: Cutting-Edge Component of the Year and the Trailer Safety Innovation Award.
The Innovation Breakthrough Award: Cutting-Edge Component of the Year award celebrates a fresh and forwardthinking component in the trailer industry. This award highlights the advancements of components which push the boundaries of innovation to create an improved product.
The Trailer Safety Innovation Award recognizes products that significantly enhance the safety and security of trailers, whether through improved visibility, operational safety features, or theft prevention. The winner demonstrates a clear impact on reducing risk and improving overall trailer safety and security.
The OneClick Trailer Alarm is a wireless, GPS-powered security system for all trailer types. Through their mobile app, owners activate the alarm with a single tap to 1) receive instant alerts when unauthorized movement occurs, and 2) track location every few minutes, including speed and direction. Combining real-time GPS tracking with continuous motion sensing, the
OneClick Trailer Alarm delivers 24/7 protection. The alarm offers flexible activation options, including automatic daily scheduling, and intelligently filters out non-threatening movements such as wind gusts and yard repositioning.
Congratulations Matrack PingMaster GPS on both awards! NATM is thrilled to see Matrack PingMaster GPS accomplish such a unique piece of work and look forward to their continued industry-changing work! ■
This is Actually My First Rodeo: First Time Attendees, Exhibitors Ride off into the Sunset After 2026 Convention
By Samantha Darling LaCount, NATM Tracks Editor
For many attending the National Association of Trailer Manufacturers (NATM) Convention & Trade Show for the first time, they come expecting sales pitches and business deals. New attendees saw what makes the NATM Show so special — it creates space for connection, collaboration, and fresh ideas.
For Elementrailer, a new Trailer Manufacturer Member from Washington state, the trip to Fort Worth was energizing and insightful.
“It’s great. The food is great, and the people are very friendly,” said CEO Frank Lin. “It’s been a very good experience to explore all the opportunities, see all the vendors, and a very good vibe.”
That sense of opportunity was exactly what the team came looking for. Mechanical Design Engineer Greesh
Varthan explained that their goal was to explore new components and ideas for future trailer designs.
“We’re here to explore different parts that we’re looking for,” Varthan said. “We’re getting a lot of good ideas from different companies that are supplying new parts, and we can visualize what exactly we need for our future trailer.”
Canadian Technical Solutions General Manger
Charlie Weber came with a checklist of parts they’re interested in sourcing and was excited with the suppliers she found on the Trade Show floor.
“We’re looking for a new light supplier. We’ve been doing
Elementrailer
CEO Frank Lin (center) says the NATM Convention & Trade Show provided fantastic networking opportunities. Photo by NATM Staff.
a lot of online purchasing and getting things that are 3 or 4 different ones, specifically. So I left with options.
Beyond part sources, the first-time attendees took advantage of the networking opportunities NATM events are known for.
“We’ve made a lot of connections and have done a lot of good networking in the exhibit hall. Everyone’s really friendly,” Varthan added. “This is a really good spot for us, especially since we’re open to new ideas. We’re learning a lot and that was our goal coming in.”
For Lin, these connections stood out as the highlight of Convention.
“The networking — I’ve met some great people. There’s a lot of potential for partnerships,” he said.
That same sentiment was echoed by first-time exhibitors like Supply Technologies, who saw strong engagement throughout the show.
“It’s been great. A lot of interaction. A lot of great leads,” John Lane, Business Development Executive said. “We’re meeting a lot of great people.”
Based in Cleveland, Ohio, Supply Technologies is a global supplier of fasteners and mechanical components, with more than 80 locations across North America. At the show, the company blended business with a sense of fun, handing out stuffed armadillos sporting Supply Technologies bandanas to attendees.
“We can’t give armadillos away in any other state but Texas, so we brought these in specially for this show,” Lane said. “We’d like people to tag them wherever they travel, so if you’re overseas or other parts of the United States, tag them, and we want to know where they end up.”
For first-time attendees and exhibitors alike, the 2026 NATM Convention & Trade Show delivered more than just business opportunities. From meaningful conversations to unexpected moments of creativity, the event proves that its true value lies in the connections made and the ideas sparked that last long after the trade show floor closes.
Are you a trailer manufacturer member who hasn’t attended the NATM Convention & Trade Show in the last 5 years?
Contact NATM Membership Specialist Kevin Sander at Kevin.Sander@natm.com for information on the New Trailer Manufacturer Promotion.
Are you a company ready to showcase on the trade show floor?
See Page 56 for booth information for 2027. ■
TOP: Canadian Technical Solutions General Manger Charlie Weber (right) networks at the President’s Reception at the 2026 NATM Convention & Trade Show. BELOW: Weber also attended the Newcomers Orientation, which she says was her favorite events of the show. Photos by NATM Staff.
CVP in the Arena: Where Compliance Meets the Real World
By Ginger Baker Sanhueza, NATM Programming Director
If you want to understand the mission of the National Association of Trailer Manufacturer’s (NATM), start with the Compliance Verification Program.
Trailer safety is not a tagline. It is a commitment, and the CVP is how that commitment becomes action.
The Compliance Verification Program (CVP) begins with NATM’s Guidelines for Minimum Recommended Manufacturing Practices for Light- and Medium-Duty Trailers (the Guidelines) — a comprehensive compilation of applicable Federal Motor Vehicle Safety Standards (FMVSS), federal regulations, and industry best practices, all organized into one accessible reference. Instead of manufacturers navigating complex regulatory language on their own, the Guidelines centralize what matters most into one practical, usable resource.
From there, members participate in a biennial consultation conducted by an independent thirdparty NATM Compliance Team member. Using an
extensive checklist pulled directly from the Guidelines, the consultation verifies that manufacturers have the processes in place to build trailers in accordance with federal safety regulations and industry best practices.
The process is collaborative — not punitive. The goal is clear: help members build safe, federally compliant trailers.
And this year at the 2026 NATM Convention & Trade Show, that process was brought to life.
When the Arena Became a Classroom
On Monday, February 23, the doors of the Fort Worth Convention Center arena opened wide.
For the first time in NATM Convention history, trailers were driven directly onto the Trade Show floor.
One by one, they rolled in.
NATM Technical Director Scott Crimmins (center) points out CVP checklist items during the CVP Failures & Trailer Technology Workshop. Photo by NATM Staff.
What is typically reserved for large-scale exhibitions transformed into a hands-on compliance classroom. With the help of NATM Senior Compliance Consultant Aaron Langer and coordination from NATM Staff, multiple trailer types were positioned across the arena floor to serve as the backdrop for the expanded CVP Failures & Trailer Technology Workshop.
But what attendees experienced on Thursday morning as a polished, professional setup required careful coordination — and a few deep breaths — behind the scenes.
Behind the Scenes of Trailer Move-In/Out
Move-in required precision. Large yellow structural poles framed the entry path. Exhibit hall equipment — stacked carpet rolls weighing hundreds of pounds and idle forklifts — created obstacles that drivers had to carefully navigate. Every turn was measured. Every movement deliberate.
At one point, a driver called and said he was ready and on Commerce Street — in Dallas. Not Fort Worth.
The team pivoted quickly, adjusting timing and rerouting in real time.
NATM Assistant Director Meghan Ryan reflected on the planning process led by NATM’s Senior Compliance Consultant Aaron Langer:
“Huge kudos to Aaron Langer. This was NATM’s first time bringing in a trailer to display and use for educational programing at the Convention. We tentatively pitched the plan to bring in a single trailer, and not only did Aaron have zero hesitation to jump in and help as always, he quadrupled his efforts by bringing in four trailer types all with their own specific CVP challenges to discuss with attendees. Handling the coordination, planning and movein and move-out with the obstacles he had wasn’t simple, but he kept everything moving and made it happen.”
And then MAXX-D arrived with a 40-foot trailer — instead of the expected 30-footer.
It was impressive. It was substantial. And it required finesse.
The most memorable moment, however, came during move-out.
Langer recalled:
“Move-out was when everyone really held their breath. That 40-footer had to make a tight turn around those yellow poles, and there wasn’t much margin. We all held our breath. But the driver took it slow, we had spotters in place, and the team communicated the whole time. When it cleared the opening, we all exhaled. That’s when you realize how much teamwork it really takes.”
What looked effortless by Thursday was the result of teamwork, preparation, and adaptability — qualities that mirror the CVP itself.
Scott Crimmins Leads the Way
Leading the expanded CVP Failures & Trailer Technology Workshop was Scott Crimmins, NATM’s Technical Director and the individual who oversees the Compliance Verification Program. Crimmins works directly with manufacturers navigating regulatory requirements yearround, and his depth of knowledge shaped the session.
He began with a broad overview of the CVP and why it matters. He discussed the Guidelines. The consultation process. The value of independent third-party review. The importance of having documented processes in place before enforcement agencies come knocking. The increasing scrutiny manufacturers are facing. And the growing appreciation regulators have expressed for NATM’s structured approach to compliance.
Continued on Page 33
TOP: NATM Staff move trailers into place before the 2026 Convention & Trade Show. BELOW: (From left) Crimmins and NATM Programming Director Ginger Baker-Sanhueza kick off the CVP Failures & Trailer Technology Workshop in Fort Worth, Texas. Photos by NATM Staff.
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Continued from Page 31
Then, instead of flipping to the next slide — he invited everyone on a little “field trip.”
The entire NATM Compliance Team was in attendance, walking the arena floor alongside members, answering questions, clarifying gray areas, and offering real-time technical insight.
When the Trailers Became the Teachers
Positioned in the arena were four trailer types representing different segments of the industry:
› A boat trailer provided by Brandon Starkey at EZ Loader
› A flatbed gooseneck deckover provided by Benny Doerksen at MAXX-D Trailers
› An enclosed cargo trailer provided by Cristian Vasquez at True Blue Trailers
› A bumper pull car hauler provided by Johnathan Bradley at Liberty Trailers
As attendees gathered around each trailer, Crimmins pointed out lighting placement, conspicuity tape application, labeling requirements, rear underride considerations, and proper component ratings. He walked through GVWR and GAWR alignment — including tandem 5,200 lb. axle examples — and discussed derating, when it is required, and how it impacts safety, labeling, and liability.
For the first time, compliance wasn’t confined to a screen or a handbook. It was right there in front of everyone.
Ginger Baker Sanhueza, NATM Programming Director, shared why bringing trailers into the arena felt so important this year:
“We talk about compliance all the time — but this year, we wanted people to see it. When you are physically standing
next to a trailer, looking at whether that rear structure is over 22 inches high or examining how the conspicuity tape has actually been applied, something clicks. Compliance stops being abstract. It becomes practical. Immediate. Clear. And that’s when real learning happens.”
That moment — standing shoulder to shoulder around real equipment — was exactly what the session was designed to create.
Crimmins also highlighted the top compliance failures identified across the industry and provided actionable strategies manufacturers can implement within their own facilities to mitigate risk.
This wasn’t about catching mistakes. It was about preventing them.
Compliance Today. Technology Tomorrow.
The workshop didn’t end with common failures.
Crimmins closed by looking ahead at emerging trailer technologies — including AI-driven diagnostic software and innovations manufacturers and dealers should be watching closely. The message was clear: compliance and innovation are not separate tracks. They must evolve together.
The future of trailer manufacturing includes smarter systems, enhanced monitoring, and more integrated safety technologies. But those advancements must still align with regulatory requirements and sound manufacturing practices.
Why It Mattered
This session was different because it embodied NATM’s mission in a tangible way.
As the session ended, Crimmins reflected on what the arena setting represented:
“Doing this workshop for the first time ever at NATM, with actual trailers to reference versus slides, I was confident that the message would resonate much faster and more clearly. I got the feeling that it did when showing in real-time light placement, labeling, and properly rated components to ensure they would better protect the end user on the road, which is what compliance is all about. “
It was a powerful reminder that CVP is not about checking boxes — it’s about building safer trailers. It is NATM’s commitment to trailer safety in action. And this year, we didn’t just talk about it. We towed it into the arena.
To learn more about NATM’s Compliance Verification Program, visit NATM.com/CVP. ■
Attendees were able to get up close and personal with four different types of trailers and speak with the NATM CVP Team. Photo by NATM Staff.
Humanize Before You Monetize: T.I.E. Relationships to Revenue
Workshop 1 Recap | 2026 NATM Convention & Trade Show
By Ginger Baker Sanhueza, NATM Programming Director
We opened Workshop 1 with intention — and a lot of energy. Dustin E. James from Moments Performance Group stepped onto the stage and immediately challenged the room with a message that felt both practical and personal: before you monetize anything in your business, you must first humanize it. Revenue doesn’t begin with numbers. It begins with people.
His framework was simple — T.I.E.: Time, Investment, and Experience — but the depth behind it was anything but surface-level.
Time
James asked a question that seems straightforward but rarely gets an honest answer: What are you really doing with your time? In a world of constant notifications and shifting priorities, distractions have quietly become the biggest
thief of leadership effectiveness. He reminded the audience that time management isn’t just about productivity — it’s about energy. “Your energy is always two seconds ahead of you,” he said. People feel your presence before you say a word. They sense whether you are rushed, distracted, engaged, or intentional. Leaders must understand what allows them to perform at their best — including something as basic, yet often neglected, as adequate sleep. When we manage our energy with purpose and balance our teams with complementary strengths, we don’t just protect our time — we elevate the impact of every interaction within it.
Investment
When James shifted to investment, the conversation moved beyond dollars and budgets. Investment, he emphasized, is relational. It is found in the intentional moments you create — the conversations you choose to have, the attention you
Dustin E. James from Moments Performance Group presents Humanize Before You Monetize. Photo by NATM Staff.
give, and the clarity you bring to defining what “winning” actually looks like. He encouraged attendees to expand their definition of success and to recognize that there are countless ways to win in a single day: strengthening trust with a team member, improving communication in a meeting, or creating clarity where confusion once existed. These small, consistent investments compound over time. They build connection, and connection builds commitment. Leadership isn’t about grand gestures; it’s about showing up repeatedly and deliberately.
Experience
Perhaps the most memorable part of the session was how James embodied the very principle he was teaching: experience matters. He didn’t rely on slides alone. He shared stories — personal, vulnerable, and at times humorous — that created space for reflection. At one point, he had the entire room shout, “You are awesome!” and just like that, smiles spread,
shape emotion, and emotion drives action. The way people feel in your presence determines how they engage, how they perform, and whether they lean in or pull away.
This session on leadership offered practical strategies to improve communication, strengthen relationships, and create consistent, high-quality experiences that drive engagement and performance. But what made it resonate was the reminder that transformation rarely comes from sweeping initiatives. It comes from small, intentional moments that shape how people feel, connect, and respond.
Dustin James brought high energy to a morning session — and the audience met him there. The message was clear, the engagement was strong, and attendees left not only encouraged, but equipped.
Because in the end, revenue follows relationships. And
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AI in Action — Even in a Blizzard
Workshop 2 Recap | 2026 NATM Convention & Trade Show
By Ginger Baker Sanhueza, NATM Programming Director
The National Association of Trailer Manufacturers (NATM) Convention & Trade Show has always been where trailer manufacturers and suppliers gather to sharpen their skills, strengthen their businesses, and embrace what’s next. This year, “what’s next” came with a high-tech twist.
Workshop 2, AI in Action: Make Your First Company Video While We Talk, was designed as NATM’s firstever marketing-focused Convention workshop — and it delivered in more ways than one.
Originally planned as an in-person, hands-on session, the workshop faced an unexpected challenge when a major blizzard hit New York the week of Convention. Flights were canceled. Transportation halted. Presenters were snowed in. But rather than cancel, the NATM Team pivoted. Behind the scenes, staff reconfigured the workshop room, added a second projector screen, installed webcams so presenters could see the audience, and transformed the session into a fully interactive virtual experience.
And just like that, AI in Action became a live demonstration not only of emerging technology — but of adaptability in real time.
Meet the Innovators
Lucien Harriot, futurist and President of Mechanism Digital, joined remotely with decades of experience in animation, CGI, and generative media. A recognized thought leader in AI workflows and storytelling, Lucien brought both technical depth and creative vision to the session.
Alongside him was Steve Lance, Emmy Award® winner, branding expert, and co-author of The Little Blue Book of Advertising and The Little Blue Book of Marketing. With experience training marketing departments at more than 200 Fortune 500 companies, Steve focuses on helping businesses communicate smarter, faster, and more effectively in a rapidly evolving landscape.
Together, they guided attendees through building
Workshop 2 challenged attendees to produce their own marketing video during the presentation. Photo by NATM Staff.
and editing their own company marketing videos using AI tools — live, in real time.
Not Just Watching — Making
This was not a sit-back-and-listen workshop. Attendees brought laptops, rolled up their sleeves, and followed along as Harriot and Lance demonstrated how AI can assist in scripting, animating, voicing, and editing marketing content. Many in the room had never experimented with AI tools before, so it was energizing to watch first-time users create usable video content within minutes.
The presenters even asked for a volunteer company from the audience and built a promotional video for that business on the spot. From animating a still product image to generating a video avatar delivering product messaging, the possibilities sparked both excitement and curiosity throughout the room.
The session was standing room only — and fully engaged.
The Bigger Conversation: Responsibility, Compliance, and Human Judgment
Of course, innovation also brings responsibility. As AI technology demonstrated how easily it could transform existing content, the conversation naturally shifted toward copyright concerns. If AI can rapidly repurpose publicly available content, what protections exist? The group discussed how AI capabilities are currently evolving faster than copyright law, creating gray areas businesses must navigate carefully.
Compliance was another important topic. In one AI-generated product video example, a trailer animation included an
unexpected appendage that would have made it non-compliant if built in the real world. It was a perfect teaching moment. AI is powerful — but it is not infallible. The technology must be reviewed through a human lens, especially in an industry where safety and regulatory compliance are critical.
The consensus was clear: AI is a tool in the toolbox. It can increase efficiency, spark creativity, and accelerate production. But it does not replace expertise, oversight, or the human touch that defines strong marketing and responsible manufacturing.
Staying Ahead of the Curve
Moderated by Ginger Baker Sanhueza, who moved throughout the room fielding live questions and facilitating discussion, the workshop felt dynamic despite the distance between presenters and participants. It was a reminder that even when circumstances shift unexpectedly, innovation doesn’t stop.
AI in Action brought the future of marketing directly into the hands of NATM Members. For many attendees, it was their first real interaction with generative AI tools. For others, it was an opportunity to deepen their understanding of how AI is integrating into everyday business processes — from marketing to training to sales enablement.
As AI continues to reshape how companies communicate and operate, conversations like this are no longer optional — they are essential. NATM prides itself on staying ahead of the curve and bringing relevant, forward-thinking educational topics to our membership. This workshop did exactly that.
Because the future isn’t coming someday.
It’s already here — and at NATM, we’re building it together. ■
LEFT: Presenters Lucien Harriot and Steve Lance lead the workshop even while a blizzard kept them stuck in New York. RIGHT: NATM Programming Director Ginger Baker-Sanhueza walked around with a microphone so attendees could still converse with the presenters. Photos by NATM Staff.
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Robotics Rundown: Inside NATM’s Technical Forum on Automation
By NATM Staff
The National Association of Trailer Manufacturers (NATM) 2026 Convention & Trade Show Technical Forum on automation gave attendees a closer look at how manufacturers are thinking about efficiency today and where many are heading next.
Presented by Acieta’s Tim Hildebrandt, Director of Sales, and Chris Poole, Automation Sales Manager, the session focused on how automation can be applied in real trailer manufacturing environments to improve workflow, support the workforce, and create more consistent outcomes across production.
How Trailer Manufacturing is Different
The conversation started with a reminder that trailer manufacturing operates under a very different set of conditions than other types of production. Unlike automotive environments that rely on high volume and repetition, trailer manufacturing often involves a mix of products, frequent customization, and large, heavy assemblies that move through space in ways that are not always straightforward.
These realities affect everything from layout to labor to timing.
Movement between stations, material staging, and the physical handling of components all play a role in overall efficiency. As Hildebrandt and Poole explained, automation strategies need to reflect those conditions in order to be successful.
Understanding Bottlenecks
One of the more valuable parts of the session was the way bottlenecks were framed. Rather than pointing to a single issue, the presenters walked through how multiple constraints often exist at the same time.
Some are tied to the work itself, such as welding large sub assemblies, fastening floors, or operating press brakes. Others are tied to how work moves through the facility, including trailer movement between stations, staging materials, or congestion near final assembly. Both types quietly impact throughput, and in many cases, the flow challenges are not as obvious until they are closely evaluated.
The discussion encouraged attendees to think more broadly about where time is being lost and how those areas connect across the entire process.
Technical Forum 1 was presented by (from left) Acieta’s Chris Poole, Automation Sales Manager, and Tim Hildebrandt, Director of Sales. Photo by NATM Staff.
Labor Reality
Labor continues to be one of the most pressing concerns across manufacturing, and the session addressed this head on. Roles that involve repetitive fastening, drilling, heavy part handling, and welding are among the hardest to fill and retain. These positions also tend to carry higher risks for injury and inconsistency.
“I thought the information on the labor market was interesting,” said Ian Adelman, CTO at Elementrailer. “Everybody expects that as robot sales go up, jobs go down, but having more robots means you have more jobs for people to deal with the robots, while also having more output.”
The presenters spoke to how companies are rethinking these roles, shifting people into positions that involve more oversight, problem solving, and interaction with equipment, rather than repetitive physical tasks.
Applying Automation in Real Environments
The session moved into practical examples that attendees could picture within their own operations. Automation
is already being used in areas like floor drilling and fastening, press brake tending, and welding cells for sidewalls and roof panels. Movement across the facility is also being addressed through powered systems that help move trailers between stations more efficiently.
In addition to individual applications, the presenters shared examples where multiple processes were combined into more integrated systems. In one case, a manufacturer was able to significantly reduce both floor space and lead time by connecting fabrication, bending, and welding into a more streamlined flow.
“I found the session on robotics to be interesting, particularly because we’re kind of at the beginning of our robotics journey,” said Matt Sobieski with Interstate. “It was interesting to ask questions on how quickly you could get return on investment and then what are some of the other things that we could be thinking about welding on our robots that we’re not today.”
Other examples focused on smaller changes that still created meaningful impact, such as replacing manual trailer movement that required multiple employees with powered carts that improved both safety and daily output.
Looking at Return on Investment
Return on investment continues to be one of the first considerations when evaluating automation. The presenters encouraged attendees to look at a broader set of factors beyond initial cost.
Improvements can be seen in areas such as labor hours per trailer, more consistent cycle times, reduced rework, and better use of floor space. There are also longer term benefits, including improved retention, reduced fatigue, and more predictable performance across shifts.
In many cases, automation systems reach payback within 18 to 24 months. While a skilled operator may complete a single task faster in some situations, the consistency over the course of a full shift or week often leads to higher overall throughput.
Bringing It All Together
As the session came to a close, the message that stayed with many attendees was how closely automation and workforce strategy are connected. The examples
Attendees found the Technical Forums insightful and full of information worth taking home.
Photo by NATM Staff.
Fastener Fundamentals: Why the Smallest Components Matter
By NATM Staff
At the NATM 2026 Convention & Trade Show, one Technical Forum brought attention to something every trailer depends on, yet often goes overlooked.
Fasteners 101 & Beyond presented by Dan Long, Founder of FDL Components, gave attendees a closer look at the components that hold everything together and the decisions behind selecting and sourcing them.
Starting with the Basics
The session began with a simple definition. A fastener is a mechanical device used to join two or more components, typically in a way that allows them to be assembled and disassembled without damage. Whether through clamping force, threading, or mechanical engagement, fasteners play a direct role in maintaining structural integrity.
From there, Long walked through how to identify different types of fasteners, including bolts, nuts, washers, and screws. The discussion covered details like geometry, thread types, and proper measurement, helping attendees better understand how these components function in different applications.
Applying the Right Fastener
As the session progressed, the focus shifted from identification to application. Choosing the right fastener is not always straightforward, particularly when working across different materials and environments.
Attendees explored examples such as floorboard screws, tapping screws, and wheel nuts, along with how variations in design and use can affect performance. The conversation also touched on common challenges, including fasteners loosening, corrosion, and mismatched components.
“We do have a lot of issues with screws on the ground, and so we wanted to learn about possible better ways for us to fasten, or should we be thinking about other fasteners?” Sobieski said. “We want to determine what’s a more intelligent way to source and figure out what goes into fastening metal together.”
These real-world considerations reinforced how small decisions at the component level can have a larger impact on durability and safety.
Fasteners 101 & Beyond was presented by Dan Long, Founder of FDL Components. Photo by NATM Staff.
Understanding Quality
Quality was a major focus of the session. Rather than viewing inspection as the primary safeguard, Long emphasized that quality begins much earlier in the process.
“Quality must be built into the manufacturing process not inspected later,” Long said.
That includes consistent control over raw materials, well established manufacturing processes, and skilled oversight throughout production. Inspection remains important, but as a way to confirm quality, not create it.
Compliance and Risk
The session also covered the Fastener Quality Act (FQA), which was enacted to protect public safety and ensure the quality of fasteners such as bolts, nuts, screws, and studs. The Fastener Quality Act specifies that:
› Certain fasteners sold in the U.S. conform to the specifications they claim to meet - manufacturers and importers must ensure the fasteners match the grade and performance standards they’re labeled as meeting.
› Testing and certification are performed using
accepted, standardized methods — often by laboratories that are accredited to test fasteners.
› Manufacturers maintain proper records of conformance and apply clear, permanent manufacturer insignia and markings to the fasteners they sell.
› It’s unlawful to knowingly misrepresent or falsify conformity information about a fastener’s strength, properties, grading, or manufacturer.
Long shared real-world examples of falsified testing and fraud cases with penalties including fines, criminal charges, and potential jail time.
Sourcing in a Global Market
Fastener sourcing continues to be influenced by global supply chains. Countries such as China, India, South Korea, and Germany remain key suppliers, with sourcing strategies shifting as trade conditions and tariffs evolve.
This creates additional complexity for manufacturers, particularly when balancing cost, availability, and quality.
Attendees were given tools to take home to help correctly identify fasteners. Photo by NATM Staff.
Fastener Fundamentals continued on Page 44
Robotics Rundown
Continued from Page 41
shared throughout the presentation showed that when automation is applied thoughtfully, it supports the people doing the work just as much as the process itself.
Ultimately, the session reinforced that automation in trailer manufacturing isn’t about replacing people—it’s about strengthening operations. By targeting bottlenecks,
Fastener Fundamentals
Continued from Page 43
Choosing the Right Supplier
Supplier selection was another key area of focus. The session encouraged attendees to think beyond price and consider the full picture when evaluating partners.
Strong suppliers bring more than inventory. They offer engineering insight, support with logistics, and the ability to help troubleshoot issues when they arise. They also maintain quality management systems, provide traceability, and have the ability to test and verify product performance.
“Best suppliers help you manage risk not just fill bins,” Long said.
The conversation also addressed the risks of focusing too heavily on lowest cost sourcing. When failures occur, the impact can extend well beyond the part itself, leading to warranty claims, recalls, and damage to a company’s reputation.
Real World Perspective
For many attendees, the session helped connect foundational knowledge to practical decision making.
“It was really good to have FDL be so knowledgeable on fasteners, but not only just the fasteners themselves, but like the history,” said Ian Adelman, CTO at Elementrailer. “The Q&A on different types of corrosion, and using this type of bolt in this scenario, and that type of nut in this scenario, was really helpful.”
“Looking at the reliability, and safety, and trade how all those factors come into play when you’re working
prioritizing practical, high-impact applications, and integrating technology thoughtfully, manufacturers can improve efficiency, safety, and consistency while creating more engaging roles for their workforce. For many attendees, the takeaway was clear: automation isn’t a distant future goal— it’s a strategic tool that can deliver real value right now.
Acieta, as an automation and robotics integrator, designs, engineers, fabricates, and builds automation solutions. Their team has installed more than 10,000 robotic systems throughout North America, leading the charge in the robot integration industry. You can reach them at Acieta.com. ■
with fasteners was pretty amazing,” added Sumukh Peddada, mechanical engineer at Elementrailer.
Why It Matters
Fasteners may be small components, but they carry a significant responsibility. From structural integrity to compliance and long term performance, they influence nearly every aspect of a trailer’s build.
For those new to the industry, the session provided a strong starting point. Matt Sobieski and his co-worker Tanner Paxman with Interstate are both new to the trailer industry and they attended both technical forums and plan to apply what they learned in their roles.
“It was good to get Fasteners 101 to be able to learn more about the product as well as automation,” Paxman said. “I think both of these are very applicable to what I’m doing as a sourcing manager.”
“We came from different industries, first time in the trailers, and so trying to kind of learn and figure out what applications we have,” Sobieski said.
For others, it served as a reminder that even the most familiar components deserve careful attention.
FDL Components, a certified women owned business established in 2007, specializes in trailer components, fasteners, and custom parts. The company serves a wide range of industries and trailer markets, providing precision engineered solutions through efficient manufacturing processes. You can learn more about them at FDLComponents.com
NATM is already hard at work planning the Technical Forums for the 2027 Convention & Trade Show. Stay up to date at NATM.com/Convention. Interested in speaking about a technical component? See Page 53 for more information on submitting speaking proposals. ■
From Curious Visitor to Committed Member: Trion Products Embraces NATM Convention
By Samantha Darling LaCount, NATM Tracks Editor
Praveen Prabhu’s introduction to the National Association of Trailer Manufacturers (NATM) Convention & Trade Show in 2024 was serendipitous, as many meetings in Las Vegas are.
Thinking it was an event open to the public, he showed up excited to see what NATM had to offer. As he’s now familiar, the Convention & Trade Show is a members-only event. When this happens, if there is an NATM Staffer available, they can walk the show floor with them just to see what it’s all about. Fortunately, NATM Technical Director Scott Crimmins was available at just the right time.
“Scott was nice enough to give me a tour. When I went in, I realized it was a very good fit for what we do,” Prabhu said. “We basically became members right there on the spot and said, ‘Hey, we want to commit to this.’ And we’ve been coming to the show since then, for the last two shows.”
Prabhu is the president of Trion Products, which provides ratchet straps, toolboxes, webbing, slings, and tarp systems for cargo hauling. He says getting face-to-face with others in the industry opens doors for the company.
“I see a lot of value in this. Not just from a customer standpoint, but also from a collaboration standpoint. A company like Kampco, we were just talking last night at the President’s Reception about how we regret a lot of business because
it’s not a good fit for us, but it would be a great fit for them. Those are the areas where we can collaborate and learn something from each other,” Prabhu said. “There are so many things we don’t make but somebody else makes, and our customers need that. So that’s been a huge value.”
Even though his first show was in Vegas, Prabhu says the most recent 2026 NATM Convention & Trade Show in Fort Worth, Texas, was his most electric show yet.
“We see a lot of energy in the people coming in. It’s been very busy. Compared to last year, we had good people coming in last year too, but this year, the energy is at a much higher level,” Prabhu said. “We see people wanting to come in and buy. They are doing new things, and they want to collaborate on new products. I have had at least eight to 10 hot leads in the last two hours — where they say, ‘Let’s set up meetings. Let’s go talk.’ It’s been a great show. We’ve liked being here and hope we can continue for many, many years.”
Trion Products Inc has been a member of NATM since 2024. To learn more about them, visit TrionProducts.com. ■
‘I Can’t Say Enough About NATM’
Inside One CEO’s First Convention Experience
By Samantha Darling LaCount, NATM Tracks Editor
When Michael Cascadden, CEO of American UpBeat, walked into the National Association of Trailer Manufacturers (NATM) 2026 Convention & Trade Show, he thought he knew what to expect. He was expecting to meet people and make connections in the industry. It was everything else Convention offers that surprised him.
Cascadden attended the Lunch and Legislation session and was excited to hear about the NATM PAC and Regulatory Roundup. He’s done regulatory work in the past, but doing work in Washington, D.C., that would benefit communities and customers that use trailers is something he’s passionate about.
The interactive aspect of the event was also eye-opening. Attendees were asked questions and could submit responses
via their phones, with results displayed in real time at the front of the room. When tariffs emerged as a major concern among participants, it caught Cascadden’s attention. American UpBeat produces galvanized trailers and parts in Thailand. He says that knowing this is top of mind for a lot of people gives him a leg up.
“We know that’ll be a big topic and that it will be a big concern when talking with customers,” Cascadden said. “If we can assure people that it’s this set price, and it’s not going to go up, and it’s not going to go down, we’ll absorb it, whatever happens. That’s one kind of assurance that we can provide.”
Cascadden also was impressed by the other educational opportunities at the Convention & Trade Show. He and his business partner divided their time to cover all the Educational Workshops and Technical Forums.
“I so appreciated the warmth and the welcoming, the relevance of everything that was presented,” Cascadden said. “Humanized Before You Monetize was fantastic. I totally related to him and his story, his path, and his enthusiasm. That’s one of my hallmarks, super high enthusiasm for anything to do with welding, fabrication, galvanizing, and trailers themselves.”
That energy and enthusiasm carried throughout the week. Cascadden made it a point to stay through the final day to attend the CVP Workshop and maximize his time on the Trade Show floor.
He visited every booth, and one that stood out to Cascadden was Steelhead Technologies. Cascadden has been considering investing in software that would track trailers
Continued on Page 48
Michael Cascadden (left), CEO of American UpBeat, attends Lunch and Legislation during his first NATM Convention & Trade Show. Photo by NATM Staff.
Continued from Page 47
from the design process all the way through production and shipping but had not yet taken steps to implement it.
“I didn’t expect to go to NATM Convention and end up talking to somebody about software,” Cascadden said. “Just looking at the software with Steelhead first primed me to then look more into it online. They have been a great resource.”
The collaborative spirit of the event was another pleasant surprise. Cascadden had expected a more competitive atmosphere among members, but instead found people to be open, supportive, and eager to collaborate.
“You come to an event like this, and you see it firsthand, all the legislation aspects, the safety aspects, compliance, trends. That survey during the luncheon really was an eye-opener. It was just a phenomenal way to get together,” Cascadden said. “A lot of things are so available online, it kind of makes you think, oh, what do I need to go to a convention for? Going to a convention where everything is absolutely relevant to me and what I’m doing — I’m getting energized and fortified and
informed in so many ways. It’s the kind of injection that’s necessary to get excited, stay excited, be informed, be more acclimated, and be more connected.”
In addition to being able to foster industry connections, Cascadden says NATM has also been instrumental in helping the company achieve its goals.
“Kevin (NATM Membership Specialist) was very helpful in getting me acquainted with everything the Association offers, and Todd (NATM Compliance Consultant) was fantastic with coming out here for a consult and before, during, and after the visit too.”
“The whole process of joining NATM really helped define what our approach is going to be overall, without having to bang our head against the wall too many times,” Cascadden said. “Things have really accelerated ever since joining. Having the compliance meeting, and having the Convention, I feel like the slingshot’s pulled back. I know exactly what to do. I can’t say enough about NATM and how much it’s helped me.”
American UpBeat is a new member and joined NATM in 2025. To learn more about them, visit AUTrailer.com. ■
Michael Cascadden joins the group of attendees who took advantage of the CVP Failures & Trailer Technology Workshop on Thursday in Fort Worth, Texas. Photo by NATM Staff.
NATM Returns to Nashville for 2027 Convention & Trade Show
By Meghan Ryan, NATM Assistant Director
The National Association of Trailer Manufacturers (NATM) is heading back to the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, Feb. 15–18, 2027. The light- and medium-duty trailer industry is invited to join a one- of-a-kind gathering that brings manufacturers, suppliers, and service providers together under one roof.
The NATM Convention & Trade Show stands as the industry’s leading event run by a not-for-profit association, meaning every dollar goes right back into serving members. Attendees can expect learning, connection, and a close look at the newest products shaping the trailer world.
What’s Ahead for 2027
› Networking Moments: Meet peers, build relationships, and explore opportunities that help move the industry forward.
› Product Highlights: See new technologies and services that spotlight the future of towing on the exhibit hall floor and in the New Product Showcase.
Industry Insights: Hear from seasoned voices on trends and challenges shaping the field.
Nashville Experiences: When sessions wrap, enjoy the food, music, and culture that make the city famous.
Gaylord Opryland Room Block
› Workshops and Forums: Learn about industry changes, new ideas, and useful tools to support your business.
The Gaylord Opryland is known for its sweeping indoor gardens and warm hospitality. NATM has secured a special room rate of $239 per night, with reservations opening this summer at NATM.
NATM returns to Nashville, Tennessee, for the 2027 Convention & Trade Show. Photo provided courtesy of Nashville Convention & Visitors Corp.
com. Booking through NATM is the only way to guarantee the official rate. Please be aware of unauthorized groups using NATM’s logo—only emails ending in @natm.com are legitimate.
Trade Show & Booth Space
The Trade Show exhibit hall is part of the Gaylord Opryland facility, ensuring easy access to all the latest products, technologies, and solutions in the trailer industry without ever leaving the building. Explore innovations and network with leading manufacturers, suppliers, and industry experts.
The NATM Member rate for a 10’ x 10’ booth is $2,247. Booth spaces for non-members are $4,494. Trade Show space will open to 2026 sponsors starting March 4. Following sponsors, non-sponsor exhibitors at the 2026 show will then select their spaces starting April 21. The opportunity to select space for the general membership will open May 27, and non-members will be allowed to choose booth space beginning June 24th.
For more information about the booth selection process, turn to Page 23.
Food and Fun for All
With 15 restaurants and lounges, the resort offers options for every taste. Families can also enjoy SoundWaves, the resort’s indoor/outdoor water experience. For those eager to explore, Nashville’s well-known food and music scene is just minutes away.
Sponsorships
Sponsorship opportunities range from $250 to $50,000, offering early booth selection and year-round visibility across digital and print channels. Support from sponsors helps make the event possible and strengthens the experience for attendees.
New Attendee Promotion
New member manufacturers—or manufacturers who haven’t attended in five years—may qualify for two complimentary full registrations and a free hotel night. Contact NATM Membership Specialist Kevin Sander at Kevin.Sander@natm.com for details.
Stay Connected
More updates will be shared this summer. Sign up for event emails at NATM.com/Convention. NATM looks forward to welcoming you back to Nashville in 2027. For questions about sponsorships or exhibit spaces, contact NATM Events Director Aileen Valido at Aileen. Valido@natm.com or call (785) 272-4433. ■
TOP: Bourbon Street Blues and Boogie Bar are a few of the popular stops in downtown Nashville. BOTTOM: The Gaylord Opryland is the host site for the 2027 Convention & Trade Show and is known for its sweeping indoor gardens and warm hospitality. Photos provided courtesy of Nashville Convention & Visitors Corp.
Looking Ahead: Call for Speakers for the 2027 NATM Convention & Trade Show
By Ginger Baker-Sanhueza, NATM Programming Director
As the industry reflects the momentum and conversations coming out of the National Association of Trailer Manufacturers’ (NATM) 2026 Convention & Trade Show, planning is already underway for what comes next. NATM is now looking ahead to 2027 and inviting knowledgeable, experienced industry professionals to consider sharing their expertise with the NATM community.
The 2027 NATM Convention & Trade Show will take place Feb. 15–18, 2027, at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee. Each year, this event brings together manufacturers, suppliers, and industry partners to learn, connect, and explore the latest developments shaping the trailer industry. A key part of that experience is high-quality, relevant education—and many of our most impactful sessions come directly from members.
Looking for Industry Experts
NATM believes the members represent some of the most knowledgeable voices in the industry. From business operations to emerging technology, the insights gained through real-world experience are invaluable to the broader trailering community.
For the 2027 Convention & Trade Show, NATM is seeking
presenters who can deliver practical, informative, and forward-looking content focused on:
› Best practices in business operations
› New and emerging technologies
› Trends shaping the future of the trailer industry
Session Types Available
Interested speakers are invited to submit proposals for one of the following session formats:
Educational
Workshops
These sessions focus on business-oriented topics that help companies grow, strengthen operations, and adapt to change. Past educational topics have included:
› OSHA and workplace safety
Continued on Page 54
Technical Forum 1 of Convention & Trade Show 2026 was presented by (from left) Acieta’s and Chris Poole, Automation Sales Manager, and Tim Hildebrandt, Director of Sales. Photo by NATM Staff.
› Leadership development
› Sales strategies
› Marketing fundamentals
Technical Forums
A longtime attendee favorite, Technical Forums highlight the latest technical developments and innovations in the trailer industry. Past topics have included:
› Automation and manufacturing technology
› Trailer technician training and fundamentals
› Autonomous Driving Systems (ADS) and towing technology
› Trailer components and systems
NATM has a long-standing tradition of offering Technical Forums led by established industry leaders, providing attendees with insight into the latest “hot-button” technical topics impacting trailer design, manufacturing, and performance.
A Focused, Competitive Program
For 2027, the educational program will be intentionally streamlined. NATM will select two Educational Workshop sessions and two Technical Forum sessions.
The Convention no longer features a keynote speaker, placing greater emphasis on high-quality workshops and forum content. This focused format allows presenters greater visibility and ensures attendees receive sessions that are timely, relevant, and impactful.
Why Present at NATM?
Presenting at the NATM Convention & Trade Show offers a unique opportunity to:
› Share your expertise with a highly engaged, industry-specific audience
› Help shape conversations around best practices and innovation
› Contribute to NATM’s mission of advancing trailer safety, quality, and professionalism
Interested in Presenting?
If you have experience, insights, or solutions that could benefit the trailer industry, NATM encourages you to consider submitting a proposal for the 2027 Convention & Trade Show. Member-driven education continues to be one of the strongest components of the Convention, and your knowledge could help move the industry forward.
If you are interested in participating or want to submit a proposal, please visit NATM.com or email NATM Programming Director Ginger Baker-Sanhueza at Ginger. BakerSanhueza@natm.com for more information. ■
TOP: Dustin E. James energizes the crowd at the 2026 NATM Convention & Trade Show. BOTTOM: Fasteners Fundamentals 101: Bolts, Nuts, Washers and Screws, presented by Dan Long, Founder of FDL Components, gave attendees a closer look at the components that hold everything together. Photos by NATM Staff.
Booth Selection Process for 2027 Nashville Convention & Trade Show
By Aileen Valido, NATM Events Director
The National Association of Trailer Manufacturers (NATM) Convention & Trade Show features suppliers and service providers exhibiting on the show floor, while light- and medium-duty trailer manufacturers walk the floors to shop. Once again, NATM is using Map Your Show’s online booth sales software for the 2027 Convention, which will be held at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, Feb. 15-18, 2027. This program allows for real-time booth selection and significant time savings for exhibitors.
The cost for NATM Members for a 10’ x 10’ booth is $2,247. Booth spaces for non-members of NATM are $4,494.
The opportunity to select exhibitor space at the 2027 Trade Show will be made available in the following phases:
Phase 1: 2026 sponsors will choose their booths first in the order of their sponsorship levels during the following dates:
› • $30,000 and higher – March 4 – 8
› • $10,000 – $29,999 – March 9 – 17
› • $7,500 – $9,999 – March 18 – March 23
› • $5,500 – $7,499 – March 24 – March 31
› • $2,500 – $5,499 – April 1 – April 6
› • $1,000 – $2,499 – April 7 – April 13
› • $250 – $999 – April 14 – April 20
Phase 2: 2026 non-sponsor exhibitors select their booths April 21 – May 26, 2026
Phase 3: The general membership will be allowed to choose booth space beginning May 27, 2026
Phase 4: Non-members will be allowed to choose booth space beginning June 24, 2026
On the day your booth selection window opens, you will receive an email from NATM notifying you that the booth sales application is now available online for your company. The email contains a unique code that when entered, pre-populates the online booth sales application. Once logged in, exhibitors can view the 2027 Trade Show floor plan and select the desired booth(s).
During the completion of the online application, exhibitors pay for their booth(s) with a credit card. As always, the signup for booth space is first come, first served. You can sign up at any time after your group’s window begins. Be sure to mark your calendar to remember to sign up as soon as you receive your email from NATM!
If you have any questions regarding how to book your exhibit space at the 2027 NATM Convention & Trade Show, contact NATM Events Director Aileen Valido at Aileen.Valido@ natm.com or (785) 272-4433. ■
2027 Convention Developing Schedule
Nashville, Tennessee | February 15-18, 2027
Monday, February 15th
Registration
4:30 p.m. - 7:00 p.m.
Welcome Networking Event featuring Dueling Pianos
6:00 p.m. – 8:00 p.m.
Tuesday, February 16th
Registration
8:30 a.m. – 7:00 p.m.
Workshop Session 1
9:30 a.m. – 11:00 a.m.
Technical Forum Session 1
9:30 a.m. – 11:00 a.m.
Lunch and Legislation: Government Affairs Lunch & Learn
11:15 a.m. - 1:30 p.m.
Exhibitor Move In Noon – 6:00 p.m.
Workshop Session 2
2:00 p.m. – 3:30 p.m.
Technical Forum Session 2
2:00 p.m. – 3:30 p.m.
NATM PAC Reception**
3:50 p.m. – 4:30 p.m.
Newcomer Orientation & Reception
4:00 p.m. – 6:00 p.m.
President’s Reception
6:00 p.m. – 7:30 p.m.
Wednesday, February 17th
Registration
8:00 a.m. – 5:00 p.m.
Exhibitor Move-In
8:00 a.m. – 11:00 a.m.
Bacon & Brilliance: Association Update and Awards Brunch
9:00 a.m. – 11:00 a.m.
Trade Show Open
11:30 a.m. – 5:00 p.m.
Trade Show Reception 3:00 p.m. – 5:00 p.m.
Thursday, February 18th
Exhibitor Move In
8:30 a.m. – 9:00 a.m.
Registration
9:00 a.m. – Noon
Trade Show Open
9:00 a.m. – Noon
Breakfast with Exhibitors 9:00 a.m.-10:00 a.m.
Trailer Trends & Tech Showcase Awards & Raffle
10:00 a.m. –10:30 a.m.
CVP Failures and Trailer Technology Workshop
10:45 a.m. - Noon
Exhibitor Move Out Noon – 5:00 p.m.
**The PAC Reception may only be attended by NATM's "Restricted Class," which includes certain NATM employees, individual and other noncorporate NATM Members, and certain employees of corporate members with pre-approval.
Put Your Brand Center Stage at 2027 Convention & Trade Show
By Aileen Valido, NATM Events Director
As the National Association of Trailer Manufacturers (NATM) gears up for the highly anticipated 2027 Convention & Trade Show at the Gaylord Opryland in Nashville, Tennessee, taking place Feb. 15–18, 2027, the Association is excited to share details about the sponsorship opportunities for this event.
Sponsoring the NATM Convention & Trade Show provides a valuable platform to connect with trailer manufacturing customers while demonstrating your support for the growing industry. Opportunities are limited and tend to sell out quickly, so it is encouraged to act soon to secure your sponsorship.
To view the full list of available 2027 sponsorship opportunities, visit NATM.com/Sponsor.
For booth sales, the booth selection timeline is outlined on the next page. For 2027, the member rate is $2,247 per 10’ x 10’ booth, which includes two booth worker registrations.
Your ongoing commitment fuels the success of NATM, and the Association is truly grateful. If you have any questions or need additional assistance, please don’t hesitate to reach out.
To reserve your sponsorship selection or for any sponsorship-
related questions for the 2027 NATM Convention & Trade Show, contact NATM Events Director Aileen Valido at Aileen.Valido@natm.com or (785) 272-4433.
Thank you for your continued support—NATM looks forward to seeing you in Nashville! ■
How Your Dealership Can Make an Impact this Trailer Safety Week
By Izabella Chesney, NATM Marketing Specialist
End-users are routinely under-educated on the proper use of trailers, and it is crucial to utilize the connections that dealers and manufacturers have with consumers in order to raise awareness of proper towing techniques and maintenance.
Show your customers your business prides itself on its commitment to safety and make an impact in your community by becoming a Trailer Safety Week (TSW) Ally. Dealers like you are perfectly positioned to best reach end-users. You can make the greatest impact on someone who has been a long-time customer or who has just become a new one. You can provide them with the right resources and guides so they can be successful when practicing trailer safety.
Becoming an official Trailer Safety Week Ally is an amazing opportunity for dealers wanting to be involved in the safety movement but don’t have significant time to invest. NATM provides Allies with the official Trailer Safety Communications Kit to promote their involvement in TSW and share information about safe trailering practices. This digital kit includes precrafted social media posts, downloadable TSW graphics, a blog post, and more. Promoting the dealership’s involvement with Trailer Safety Week is a breeze with this jam-packed kit. The content can be customized to include content specific to each Ally’s products and services promoting trailer safety.
Last year, a fellow dealership in Minnesota, Central Trailer Sales, hosted their very own TSW-focused event. The company hosted a live safety panel with NATM’s Technical Director Scott Crimmins and the Minnesota State Patrol. While so much work was put into making the event possible, the impact it had made it all worthwhile. They had a great turnout, especially considering it was their first year hosting this kind of event. They were able to engage with their customers, ranging from trailer professionals to seasoned recreational trailer users, and provided them with the most up-to-date trailer safety information. You can read more about their story and the impact they made last year during Trailer Safety Week in the Tracks July/August 2025 Issue.
The mission of Trailer Safety Week is to improve the safety of the nation’s roadways by raising trailer safety awareness through education of end-users, dealers, and manufacturers on safe trailering practices. For the awareness campaign to expand its reach and effectively improve roadway safety, Trailer Safety Week depends on extraordinary supporters who go above and beyond to reach their industry contacts and end-users.
Be a part of the impact! Join NATM in this movement and visit TrailerSafetyWeek.com to learn more and get involved!
TOP: The Minnesota State Patrol attends a Trailer Safety Week event hosted by Central Trailer Sales BELOW: NATM Technical Director Scott Crimmins participated in the event’s safety panel. Photos submitted by Central Trailer Sales.
Why the Tracks Special Dealer Issue Matters to Every NATM Member
By Samantha Darling LaCount, NATM Tracks Editor
The National Association of Trailer Manufacturers (NATM) Special Dealer Issue of Tracks Magazine is a valuable resource for all members. In the September/ October issue, NATM makes a dedicated effort to spotlight member stories, educational content, and Association updates specifically with dealers in mind.
Whether you’re a dealer, supplier, or manufacturer, there are compelling reasons to pay attention to this special edition.
Dealers Dive In
Planned months in advance, the Special Dealer Issue is designed to deliver timely, relevant information to dealerships. Educational articles, Association benefits tailored for dealers, and real stories from dealerships like yours are all front and center.
Not only can you take advantage of this valuable resource, but you can also help shape its content. Have a persistent challenge, a success story, or a lesson learned worth sharing? Now is the time to get in touch.
Manufacturers, Suppliers Make Connections
With so much dealer-focused content, the Special Dealer Issue is also an opportunity to expand your reach. NATM prints and mails this issue to thousands of additional dealerships nationwide—significantly extending its impact. Consider what those extra touchpoints could mean for your business.
NATM offers advertising opportunities in Tracks to best utilize the extended outreach. The advertising deadline for the September/October Special Dealer Issue is July 15.
Whether you leaf through a physical copy or visit NATM. com/News/Tracks-Magazine for the digital edition, the September/October Special Dealer Issue of Tracks brings the industry together with dealer-focused insights, real-world stories, and expanded opportunities to connect. Whether you’re looking to learn, share, or reach new audiences, this issue offers meaningful value for every NATM Member.
Have an article idea or interested in advertising options? Contact Tracks Magazine Editor Samantha Darling LaCount at Samantha.Darling@natm.com or (785) 272-4433. ■
NATM Knowledge Center Provides Ready Made Tools at Your Fingertips
By Izabella Chesney, NATM Marketing Specialist
The National Association of Trailer Manufacturers (NATM) Knowledge Center is a hub for industry-relevant resources for dealership owners and their staff. NATM Dealer Affiliates have access to a collection of guides, templates, best practices, and toolkits to streamline and improve their business operations, all created and peer-reviewed by the NATM Trailer Dealer Committee. In addition, the Knowledge Center houses educational and safety materials for dealers to pass on to their customers to improve safe trailering.
The Knowledge Center is a great resource for dealers to save time and money for operational level knowledge and business-related documents. Whether you are a new trailer dealer to the industry or have run a well-established dealership for many years, the work has already been done for you, all that is left is for you to tailor each document to your specific needs and geographic location. Did you hire a new service tech with limited knowledge about trailers? No problem! There’s a step-by-step guide on how to pack
bearings on a trailer, one of the most common services performed in the shop. Is a customer new to trailering and requires knowledge on how to safely hook up a trailer? Your sales staff can use the Trailer Hookup Checklist from the Knowledge Center to review the necessary steps with the customer prior to them leaving your lot. These resources empower your team while also promoting trailer safety!
This exciting new benefit is now at the fingertips of every NATM Dealer Affiliate. Whether you are looking for guidance on a procedure or curious about what other dealers consider standard practices, the Knowledge Center gives you access to these resources. You as a Dealer Affiliate also can suggest and add documents to this platform. Whether it’s customer servicerelated documents, service technician checklists, or informative documents for new trailer owners, the options are endless when it comes to adding to this benefit. For questions or to suggest a new resource, email NATM Programming Director Ginger Baker-Sanhueza at Ginger.BakerSanhueza@natm.com. ■
SEO vs. GEO: Preparing for the Future of Search
By Ginger Baker Sanhueza, NATM Programming Director
If there’s one thing the industry knows, it’s that standing still is not an option. Whether you’re talking about trailer technology, compliance requirements, or business growth strategies, the landscape is always evolving. Marketing is no different. After a strong response to the March webinar on building a strategic marketing budget, the National Association of Trailer Manufacturers (NATM) is excited to welcome Mushegh Hakobjanyan back for another timely and forward-looking session. This time, he’s tackling a hot topic that is already shaping conversations across industries: SEO vs. GEO — and the future of search.
Marketing strategies are evolving rapidly, and search is changing faster than ever. As AI-powered tools and generative search experiences reshape how people discover information online, businesses are beginning to ask an important question: Is traditional SEO still enough?
Recognizing the importance of this shift, the NATM Education Committee identified SEO vs. GEO (Generative Engine Optimization) as a high-interest topic for 2026. This webinar is designed to help members understand how search is evolving and what that means for long-term visibility, content strategy, and overall marketing planning.
Why This Webinar Matters
For years, Search Engine Optimization (SEO) has focused on rankings, keywords, and driving organic website traffic. It has been a reliable and measurable strategy for manufacturers, dealers, and suppliers working to strengthen their online presence.
But search behavior is shifting.
AI-driven search engines are increasingly delivering direct answers, summaries, and recommendations without users ever clicking through to a website. That shift introduces a broader concept known as Generative Engine Optimization (GEO). In this educational session, Andava Digital will break down how SEO and GEO differ, how they intersect, and why both matter moving forward.
Attendees will gain a clear understanding of how content is discovered in an AI-influenced search environment, what traditional SEO still does well, and where it must evolve. The session will also explore how generative search engines function behind the scenes, why GEO is emerging as a complementary strategy, and what practical considerations businesses should evaluate now to protect long-term visibility. Just as importantly, Hakobjanyan will address common
misconceptions about AI and search marketing—cutting through the noise to provide clarity instead of hype.
Who Should Attend
If you are involved in planning, growth, marketing, sales, or operations strategy, this webinar is for you. Whether you are a trailer manufacturer, dealer, or supplier, understanding how customers are finding information—and how that process is changing—directly impacts lead generation, brand credibility, and long-term competitiveness.
This session is especially valuable for business owners and executives planning future investments, marketing managers responsible for website performance, and professionals who wear multiple hats and need a clear, practical understanding of emerging trends. No advanced SEO knowledge is required. The focus is on equipping decisionmakers with insight that supports smarter business strategy.
About the Speaker
Mushegh Hakobjanyan, Founder and CEO of Andava Digital, brings more than 15 years of experience in digital marketing, specializing in SEO, organic growth, and search strategy. With a degree in Management of Information Systems and a systems-thinking approach to business challenges, Hakobjanyan helps organizations adapt to shifts in technology, consumer behavior, and marketing infrastructure.
After delivering valuable insight in March on building a marketing budget that aligns with business goals, Hakobjanyan returns to NATM ready to help members think proactively about what comes next.
Webinar Details
Date: May 14, 2026
Time: 2:00 pm CST
As marketing continues to evolve, understanding the future of search is no longer optional—it is a competitive advantage.
NATM encourages all members to register and join in this important conversation. To secure your spot, visit NATM.com/Events and register today. ■
Hauling Safety Forward: Celebrating Trailer Safety Week with NATM
By Klaire Perez, NATM Marketing Coordinator
The National Association of Trailer Manufacturers (NATM) proudly stands at the forefront of trailer safety, guided by our vision to continuously advance trailer safety. Trailer Safety Week (TSW), held every first full week of June, is a prime moment for NATM Members and the trailer industry to unite in making our roads safer. TSW is dedicated to promoting safe trailering practices and educating end-users, dealers, and manufacturers on trailer safety.
Reaching hundreds of thousands annually and earning federal recognition for the third consecutive year in 2025, TSW is the nation’s pioneering traffic safety initiative for lightand medium-duty trailers. NATM offers extensive resources and materials to support this vital mission, all available on the Trailer Safety Week website: TrailerSafetyWeek. com. NATM Members are invited to join the Association’s commitment to making safer roads, one trailer at a time!
5 Reasons NATM Members Should Celebrate Trailer Safety Week
1. NATM Members set the standard in safetydriven products and practices.
2. Participation showcases your company’s commitment to safer roadways for all.
3. It facilitates collaboration with local government agencies.
4. It strengthens unity within the trailer industry.
5. It provides media exposure opportunities for involved companies.
Safety Made Easy
The NATM Team understands the fast-paced nature of spring and summer in the trailer industry, which is why June is the perfect time for TSW! It highlights safety amidst the busy, warm-weather activities that bring millions of trailers to our nation’s roadways. To support NATM Members during this peak season, the TSW Team has developed the official TSW Communications Kit.
This kit includes pre-written social media posts, downloadable TSW graphics, blog posts, email invitations, and more. Updated annually, these resources are easily customizable to fit each company’s branding with minimal effort.
Trailer Safety Ally Program
The Trailer Safety Ally program offers companies eager to join the safety campaign a great opportunity, even with limited time. As a Trailer Safety Week Ally, NATM provides a Communications Kit that highlights the company’s participation in TSW while promoting safe trailering. The kit includes ready-to-use social media posts, downloadable graphics, blog posts, and more, customizable to feature specific products and services that enhance trailer safety. Becoming a Trailer Safety Week Ally signals to potential customers that safety is your priority.
Trailer Safety Champion Program
The Trailer Safety Week Champion program honors companies that exceed expectations in supporting TSW, offering enhanced promotional opportunities. While Allies span the nation, Champions meet specific criteria and receive benefits detailed on the TSW website.
Trailer Safety Partnership Program
The Trailer Safety Week Partnership program acknowledges companies, organizations, and agencies that contribute to the TSW mission by creating and sharing educational content and resources. Partnerships require a significant commitment to developing and sharing educational material and must meet specific standards.
For more information on becoming a TSW Partner, contact NATM Programming Director Ginger Baker-Sanhueza at Ginger.BakerSanhueza@natm.com or (785) 272-4433. Please note that TSW partner materials undergo a thorough review, so allow sufficient time to start this process.
Joining NATM and its TSW Allies in enhancing trailer safety is vital for widening the campaign’s impact and improving roadway safety effectively. Visit TrailerSafetyWeek.com for more details on becoming a Trailer Safety Ally, Champion, or Partner. NATM is eager to partner with its members to advance safety in the light- and medium-duty trailer industry.
Trailer Safety Week is celebrated each year during the first full week of June. This year’s Trailer Safety Week will be held June 7-13, 2026. ■
Allies in Action: Industry Unites for Trailer Safety Week
By Samantha Darling LaCount, NATM Tracks Editor
While trailer safety is the National Association of Trailer Manufacturers’ (NATM) mission year-round, Trailer Safety Week (TSW) provides a dedicated time for those in the industry to highlight and share vital safety information. Trailer Safety Week Allies, Champions, and Partners showed incredible support for last years’ event which took place June 1-7, 2024. For some members, TSW feels like a time when the industry really comes together.
“As members of NATM, we support National Trailer Safety Week because it brings everyone to the table,” said Jack Dudenhoeffer, Executive VP, Austin Hardware & Supply. “Trailer manufacturers, hardware suppliers like us, and dealers can share our collective knowledge and help ensure the information reaches trailer end users — Just some friendly reminders that they need to tow safely and confidently. Safe trailering practices are everyone’s responsibility, and we’re happy to participate.”
“I believe more education should be promoted for road safety. As a CDL holder with over 3.5 million miles accident-free, I’ve seen some very dangerous situations with commercial and private drivers,” Stross said. “Trailer Safety Week, to me, was a great way to inform those who wanted advice on road safety to get reliable information from so many Allies with professional advice.”
While safer roadways nationwide is ultimately the goal, that starts with taking care of people at home. Certain places across the country face regional-specific challenges. No one knows that better than the Colorado State Patrol.
Trooper Hunter Mathews with the Colorado State Patrol Public Affairs Office says they are consistently seeking out traffic and road safety information to build awareness and educate online followers.
Canadian Load Divider Dollies Inc. President Laurie Stross builds his products with safety in mind. It’s something important to him and to the core of the company, and that’s why he’s involved with NATM and Trailer Safety Week.
“Colorado is known for its outdoor recreation activities, which include camping, hunting, fishing, and backpacking. Whether pulling ATVs, a boat, a camper, or a trailer, we see an influx of towing year-round,” Mathews said. “Traveling the curvy mountain roads and steep grades in Colorado while towing poses many unique challenges. We want folks to know you will be required to make wider turns, drive
The Central Trailer Sales team gathers during their 2025 Trailer Safety Week event. Photo provided by Central Trailer Sales.
slower than others, and need more space in traffic.”
Maine Trailer Inc. is heavily involved in their community and is a longtime TSW participant. They use their platform to further promote safety for their area.
“At Maine Trailer, our primary goal for Trailer Safety Week is to raise awareness around safe trailering practices and empower our customers to feel confident every time they hit the road. We strive to use this week as a platform to educate our community—whether it’s a first-time trailer buyer or a seasoned hauler—on best practices for towing, loading, and regular maintenance. Safety is a core value here, and TSW gives us a great opportunity to amplify that message,” said Chris Brady, Marketing Manager, Maine Trailer Inc.
Brady says the safety concerns Maine Trailer focuses on include:
› Ensuring trailers are properly hitched and secured
› Understanding weight ratings and avoiding overloading
› Performing regular brake and light inspections
› Encouraging routine service and maintenance to catch issues early
The service department is a key part of Maine Trailer’s business, so in addition to highlighting the importance of routine maintenance, they also emphasize the importance of using the correct parts.
“That’s something our Parts Department is always ready to help with,” Brady said. “Trailer Safety Week is the perfect reminder that a little prevention goes a long way toward keeping everyone safe.”
Stross agrees that routine maintenance is a key safety practice. On top of owning and operating a truck company for 30 years, he’s a heavy-duty mechanic, a journeyman welder, and has been a commercial vehicle inspector for the past 18 years. His top safety tip?
“Always do a walk-around visual any time you get out of your vehicle,” Stross said. “A 30-second visual walk around it could prevent an event. This includes a weekly light check.”
Safety is good for business, says Scott Herbst, Vendor Relations Director at etrailer.com. When their vendors make safer products, etrailer.com can sell more of them. At the end of the day, that’s what business is about. But they strive to do good business and do good for the industry, too.
“We wanted to participate because we understand how important safety is for the industry … because the industry is what’s important to us. And then, of course, it’s going to help the consumer, which is going to help our business,” Herbst said. “We have a large amount of people that we talk to every day online. We have a reach that could actually help spread your message. (NATM) is not for profit. You’re about safety. You’re not about making money. So, it’s more about making the industry better. You’re doing things that are helping make it safer.”
To help spread the TSW message, etrailer.com produced their own safety video. The video highlights trailer safety tips with helpful video shot by etrailer.com’s Installation Technician and Video Talent Brad Branco and Video Producer and Editor Dustin Karrer.
“We get all kinds of walks of life when it comes to towing, anywhere from beginners to experts, and there’s always room for safety,” Branco said. “No towing is good if it’s unsafe, and it’s a good reminder for everyone. We figured this is a good way that we can share what we bring to the table, as far as making videos, and help promote you guys as much as we can.”
Making videos is the core of what Branco and Karrer do. They say the assets from the Trailer Safety Communications Kit made making the TSW video go smoothly.
“After I signed up as an Ally, I got your packet of information. I went through the PowerPoint, and we used those slides basically as a basis for the video,” Karrer said. “I had maybe half a day of pre-production and planning it out beforehand. And then Brad came in, and we spent the better part of the morning shooting the video. Then I edited it, too, so probably a day and a half to 2 days. Max.”
The etrailer.com team says two days of work to support the TSW mission is well worth it. Maine Trailer says their customers appreciate the clear, helpful tips and reminders they share during Trailer Safety Week. NATM applauds the efforts of all the TSW Allies, Champions, and Partners. It is because of your efforts that the 2025 TSW was another success, and vital safety information was shared worldwide.
There’s still time for you to get involved this year! Trailer Safety Week is June 7-13, 2026. Visit TrailerSafetyWeek. com to join the movement and contribute to making roadways safer, one trailer at a time. ■
Canadian Load Divider Dollies Inc. President Laurie Stross (left) is willing to go the extra mile for trailer safety. Photo provided by Canadian Load Divider Dollies Inc.
Marketing Budgets Made Simple: Turning Guesswork into Strategy
By Ginger Baker Sanhueza, NATM Programming Director
The National Association of Trailer Manufacturers (NATM) knows marketing can feel like one of the hardest line items to justify — especially in manufacturing. How much should you spend? Where should it go? And how do you prove it’s working?
Last month’s webinar, Marketing Budgets Made Simple: A Smarter Approach to Marketing Spend and ROI, tackled those questions head-on. Led by founder and CEO of Andava Digital, Mushegh Hakobjanyan, the session provided a practical, structured approach to building a marketing budget that aligns with business goals and delivers measurable results.
It’s Not About the Biggest Budget — It’s About the Smartest Choices
One of the core themes of the webinar was this: marketing success isn’t determined by how much you spend, but by how intentionally you allocate it.
Manufacturing companies typically spend between 3–6% of revenue on marketing, with B2B averages trending higher. But the right percentage depends entirely on growth stage, competitive landscape, and longterm goals. Rather than splitting funds evenly across channels, attendees learned that strategic allocation means aligning spend with what truly drives results.
The session addressed common pain points manufacturers face — limited resources, scaling challenges, channel confusion, and
the constant pressure to prove ROI. The solution isn’t chasing every new platform. It’s creating a disciplined framework that balances proven tactics with thoughtful innovation.
The 70/20/10 Rule: A Practical Framework
At the center of the discussion was the 70/20/10 Rule — a budgeting structure that balances stability with innovation.
Seventy percent of the budget should go toward proven strategies — the channels that have consistently delivered leads and revenue. For many NATM Members, that includes trade shows, dealer relationship programs, Google Ads targeting high-intent buyers, and email marketing to existing networks.
Twenty percent is allocated toward growth channels — platforms and tactics that are showing promise but require further scaling. This may include YouTube product demonstrations, LinkedIn engagement with dealer networks, SEO improvements, or targeted direct mail campaigns.
The remaining 10% is reserved for experimentation. This is where innovation happens — whether through AI-powered tools, virtual product configurators, 360-degree product videos, or co-marketing initiatives. The goal is to create space for competitive advantage without putting the entire budget at risk.
The framework resonated because it provides clarity. It gives leaders permission to innovate — responsibly.
Understanding CAC — and Its Limits
The webinar also unpacked Customer Acquisition Cost (CAC), calculated as total marketing spend divided by new customers acquired. While CAC is an essential metric for understanding profitability and channel performance, the session emphasized an important reality: B2B attribution is rarely perfect.
Manufacturing sales cycles are long, non-linear, and involve multiple stakeholders. Buyers engage with multiple touchpoints before making a purchase decision — from trade shows and website visits to email campaigns and sales calls.
Rather than chasing flawless attribution, attendees were encouraged to focus on directional insights. Test at a macro level. Ask customers how they heard about you. Track leading indicators such as website traffic and inquiry volume. Make informed decisions with the data available — and refine as you go.
The takeaway? Don’t let perfect data become the barrier to better decisions.
Avoiding Common Budgeting Mistakes
Another valuable portion of the webinar addressed common budgeting missteps, including overinvesting in underperforming channels, neglecting analytics, failing to align spending with business goals, and not setting aside contingency funds.
Flexibility emerged as a recurring theme. Setting aside 10–15% of the budget for emerging opportunities allows manufacturers to respond to market shifts without derailing their entire strategy.
From Strategy to Action
The session concluded with clear action steps manufacturers can implement immediately: audit current marketing spending, calculate approximate CAC, review last year’s results by channel, categorize efforts using the 70/20/10 framework, and ensure basic tracking tools are in place.
Marketing allocation turns guessing into strategy. Every dollar should have a purpose.
As AI tools, digital platforms, and buyer expectations continue to evolve, marketing in manufacturing is becoming more measurable — and more strategic. This webinar brought clarity to a topic that often feels overwhelming and reinforced NATM’s commitment to equipping members with practical, data-driven tools that support long-term growth.
Because in today’s market, smart marketing is an operational strategy.
If you missed the webinar, you can watch the replay by logging into the NATM Member Compass. Additionally, Andava Digital will be coming back on May 14, to discuss SEO vs GEO. You can read more about this webinar on Page 62. ■
Social Media Isn’t Optional Anymore — It’s a Business Essential
By Ginger Baker-Sanhueza, NATM Programming Director
Scroll. Click. Compare. Decide.
That’s the modern buying process.
Before a customer calls your office, visits your lot, or requests a quote, they’ve likely already researched your company online. And increasingly, that search doesn’t stop at your website — it includes your social media presence.
Today, social media isn’t just a marketing add-on. It’s a core part of how businesses build trust, showcase expertise, and stay top-of-mind with customers. Recognizing this shift, the NATM Academy offers Social Media Marketing 101 and Social Media Marketing 201 — a two-part
learning series designed to help members strengthen their digital presence with confidence and strategy.
Why Social Media Matters in the Trailer Industry
Whether you are a manufacturer, supplier, or dealer, your customers are online. They are researching products, reading reviews, watching videos, and evaluating companies long before they ever make a call or submit a quote request. A strong social media presence builds credibility and reinforces professionalism. It allows companies to highlight product features, showcase innovation,
and demonstrate the expertise behind the brand.
Social media also provides an opportunity to humanize your business. Sharing behind-the-scenes content, team spotlights, company milestones, and customer success stories helps create authentic connections. In an industry built on relationships, those connections matter.
But effective social media marketing requires more than occasional posts. It requires strategy, consistency, and an understanding of how to measure success. That’s where the NATM Academy courses come in.
Social Media Marketing 101: Building the Foundation
Social Media Marketing 101 serves as the starting point for businesses that want to better understand the digital landscape. The course introduces key terms, platform basics, audience identification, and foundational tools that help organizations navigate social media with clarity. Participants learn how to set up professional profiles, maintain brand consistency, and evaluate basic performance metrics.
This course is ideal for business owners, marketing professionals, sales teams, and administrative staff who manage company accounts. For organizations that have social media pages but lack a structured plan, Social Media Marketing 101 provides a practical framework for moving from random posting to intentional marketing.
Social Media Marketing 201: Strategy, Engagement & Growth
Once the foundation is in place, Social Media Marketing 201 takes learners deeper into strategic engagement. This course focuses on understanding audience behavior through social listening, creating meaningful interactions,
and using analytics to guide decision-making. It shifts the focus from simply posting content to building community and fostering long-term engagement.
Participants also explore methods for retaining followers, generating creative content ideas, and analyzing campaign effectiveness. The goal is not just visibility, but measurable impact. This course is especially valuable for marketing managers, social media coordinators, and growing companies ready to elevate their digital strategy.
A Free Resource for NATM Members
Both Social Media Marketing 101 and 201 are available through the NATM Academy — a complimentary benefit for NATM Members.
The NATM Academy was created to support the growth, professionalism, and long-term success of the trailer industry. From technical training to leadership development and marketing strategy, NATM Academy courses are designed to strengthen teams at every level.
Social media marketing may feel overwhelming or constantly evolving, but the fundamentals of strategy, clarity, and customer connection remain the same. These courses help members approach social media not as a trend, but as a strategic business tool that supports real business outcomes.
The Bottom Line
If your customers are online — and they are — your business needs a thoughtful and professional digital presence.
The question isn’t whether to use social media. It’s whether you’re using it strategically. ■
To explore Social Media Marketing 101 and 201, visit NATM.com/Academy and start building a stronger digital presence today.
The Sustainability Corner
The Dog Days of Summer
By Bo Howard, Shapiro Vice President of Sales
With the start of the summer season upon us, there is always a sense of joy that comes along with it. Summer break for the kids (and parents), road trips, and more time outdoors doing everything from vacations to ball tournaments. It’s a busy time, as well as a fun one.
The demand for trailers isn’t the only thing that heats up this time of year, however. In addition to monitoring inventory and parts, you need to monitor the conditions for your employees. With these longer days and higher temperatures, there is an increased risk of heat-related illness and distress. This is where the three roles of EHS (Environmental, Health, and Safety) align to help your business, your employees, and the planet.
There are always things that can be done to reduce the impact of summer weather. Some may require investment; others only need a little creativity. And if you ever wanted to find an industry with enough creativity to engineer novel solutions, this is it!
The following is a summary of strategies you can implement that will hopefully have a real impact on your business and employees during the dog days of summer. If you’re currently working on anything, we’d love to hear about it. One of my favorite things about sustainability is that people tend to be open about what they are doing. If you’ve
come up with a solution to keep your team safe, that’s just being a good business leader—it’s not a corporate secret. Sharing our improvements improves the collective. We’re all in this together, and helping someone with what you’ve already figured out allows them to tackle the next step. If you have a great idea or suggestion, please send me an email at bhoward@shapirometals.com with any improvements you’ve added to help your plant take less from the environment and add more to your employee experience.
Active Recovery and Hydration Stations: Instead of hauling case after case of bottled water onto the floor, what about setting up dedicated water refilling stations? Your employees can use anything from a single-use bottle to a favorite thermos from home to get cold water whenever it’s needed. You lower your purchasing totals, drastically cut your landfill and recycling volumes, and it’s significantly cheaper to run a chilled water line than to figure out how to keep hundreds of plastic bottles cold. You can also distribute hydration packets to team leads to provide a rapid, easily absorbed delivery of electrolytes (salt, potassium, magnesium) when the heat is really bearing down.
Cooling Tech and Breathable PPE: We’ve all had the experience of wearing heavy PPE on a hot day. While there’s no question it’s necessary, it can be absolutely miserable. Fortunately,
advances in materials have led to more breathable, flameresistant fabrics and active cooling tech. Consider investing in phase-change cooling vests or under-helmet sweatbands to help regulate body temperature in areas like welding, where lessening the amount of PPE simply isn’t an option.
Shifting Production Hours (and Acclimatization): At Shapiro, some of our plants that are most affected by summertime heat will adjust their hours to reduce the amount of time our team spends working during the hottest part of the day. We have teams come in earlier and shift daily meetings to make the most of the cooler morning weather. Pro-tip: If you have new hires, ease them in. OSHA recommends a “20% Rule,” where new workers only do 20% of a normal shift in the heat on day one, slowly building their tolerance.
High-Volume, Low-Speed (HVLS) Fans: These aren’t your standard ceiling fans. HVLS fans draw very little electricity but move massive volumes of air, creating a constant breeze throughout the facility. This creates an evaporative cooling effect on the skin, making the ambient temperature feel up to 10 degrees cooler for workers on the floor, all without the massive energy draw of an industrial AC unit.
Cool Roof Coatings: There are two main considerations with metal roofs—reflectivity and emissivity. Reflectivity is what the roof does to the relentless sunshine. Reflecting the light into the atmosphere redirects the heat. Emissivity is how much heat the roof holds and allows into the space below. Let’s face it: if you can fry an egg on the surface of your roof, it’s probably a little toasty on the underside,
too. Higher emissivity ratings push heat outside rather than trapping it inside, passively cooling your building.
Upgrade to LED Lighting: If your facility is still running on older metal halide or incandescent high-bay lighting, you are essentially baking your factory floor. Those old bulbs release up to 90% of their energy as heat rather than light. Switching to industrial LEDs not only slashes your electric bill but instantly removes a major heat source hanging right over your employees’ heads.
Shade and Green Infrastructure: There’s an old saying that the best time to plant a tree was 20 years ago, and the next best time is now. In climate science, there is something known as a “heat island.” Think of a black asphalt parking lot with no shade in the mid-afternoon sun. Planting droughtresistant native trees around your facility, using gravel instead of asphalt, or even putting solar canopies over employee parking (which generates clean power and keeps steering wheels from burning hands at 5 PM) can make a real difference to the ambient temperature of your plant.
Not everything about being sustainable means tearing up the status quo and rethinking everything from scratch. Sometimes it’s as simple as incrementally improving what you already have, lowering your total impact over time. While there are plenty of reasons to want to jump into the deep end and take bold steps now, in reality, not all companies have the appetite (or budget) to move that fast. Just like planting a tree, the best time to have made some of these changes would have been 20 years ago. The next best time is now. ■
From Toys to Trailers: M.H. Eby Brings Holiday Cheer, Community Pride
By Samantha Darling LaCount, NATM Tracks Editor
M.H. Eby believes community involvement is more than a seasonal effort — it’s a yearround commitment. From brightening the holidays for hundreds of local children to supporting food pantries, veterans, and youth programs, the Eby Ohio team finds meaningful ways to give back to the community that has supported them for decades.
Making Christmas Bright
For M.H. Eby, spreading holiday cheer goes far beyond their own employees and families. The Eby Ohio crew joined the Hope 4 the Holidays Toy Drive with their four county fire departments and other local businesses to provide Christmas gifts for 798 children.
Office Manager Brandy Green says they were given a list of kids from 3-months-old up to teenagers. The team genuinely enjoys shopping for what they think each kid will love.
“We tried to provide for all ages. We had learning toys, hats, and sports equipment. There were also some outdoor winter clothing items, earbuds, makeup, and nail polish kits,” Green said.
This is Eby’s second year participating in Hope 4 the Holidays, though holiday toy drives have been a longstanding tradition for the company. In the past, they’ve partnered with churches and other local drives, but Green says they appreciate the larger scale of this event.
“It’s nice to partner with the local fire departments and
The Ohio branch of M.H. Eby helped contribute to 798 local children receiving Christmas presents in 2025. Photo provided by M.H. Eby..
other community organizations, while supporting the community and recognizing those first responders and the families in need,” Green said.
Giving Thanks
While the holidays are a special time for giving, generosity is something Eby embraces year-round. Each November, the company hosts its annual pre-Thanksgiving Not Just Chili Cook Off — a fun employee event that provides food for the community when it is most needed.
It’s just like any cook off, but as the title suggests, there are a few additional categories. Employees vote on their favorite dish in each category, as well as an overall winner. The overall winner is awarded tickets for themselves and their family to the Columbus Zoo Lights.
To participate in the voting, employees can pay $5 or donate five canned goods. These are then donated to the local food pantry. This year’s efforts made a meaningful impact. Green says they donated $245 plus a $100 Kroger gift card along with three boxes of canned goods.
Continued on Page 74
TOP: FFA members tour the West Jefferson, Ohio, facility. RIGHT: M.H. Eby celebrates it’s Ohio location veterans. BOTTOM RIGHT: Eby employees give a tour to the Ohio Beef Youth Council Leadership Team with the Ohio Cattlemen's Association. Photos provided by M.H. Eby.
Continued from Page 73
“This year, I challenged our employees to bring in special items that the food pantry was looking for: crackers, soup, peanut butter,” Green said. “They really needed those items, because they had next to none, and my employees came through.”
Veterans Day and Beyond
Eby also makes it a priority to recognize those who have served. Each Veterans Day, the company honors its veteran employees with a small gift as a token of appreciation for their service.
Throughout the rest of the year, Eby supports the community through various sponsorships, including school yearbooks and athletic teams. They are especially proud of their involvement with The Ohio Cattlemen’s Association BEST Program (Beef Exhibitor Show Total), a youth development initiative that encourages education, leadership, and industry involvement among young beef producers.
As part of that partnership, Eby sponsors a trailer that travels the show circuit throughout the season. At the end of the year, the sponsorship trailer is raffled off for use over the next show season.
Community Pride
With so many events and partnerships, Green
and her colleagues stay busy year-round — but it’s work they’re passionate about.
“It’s important to us because we have been in this community since the late 80’s. The community recognizes us, so we recognize the community,” Green said. “It’s not about the business. Our community means so much to us because a customer is not just a customer; they are family, a friend, a coworker, the next generation of farmers, engineers, and innovators.”
M.H. Eby is open to the public and welcomes tours, taking pride in its high manufacturing standards and long-standing customer relationships. M.H. Eby has been a member of the National Association of Trailer Manufacturers (NATM) since 1998. To learn more about them, visit MHEby.com. ■
TOP: The Ohio Beef Youth Council Leadership Team with the Ohio Cattlemen's Association visit M.H. Eby facilities. BOTTOM: The Blanchester-Great Oaks FFA group tours the facility. Photos provided by M.H. Eby.
As direct communication regarding proper usage and safety, the National Association of Trailer Manufacturers (NATM) recommends that all trailers include an owner’s manual. NATM trailer manufacturer members understand the importance of safety and building trailers accordingly. Unfortunately, it does not matter how well a trailer is manufactured if the end-user improperly hitches, loads, or maintains it.
To educate end-users, trailer owner manuals provide instructions regarding maintenance and safety, as well as important warnings. Creating owner’s manuals for the trailers you manufacture can be a daunting task. Fortunately, NATM has made it easy and affordable for members to include manuals with their trailers and offer dealers an additional resource and benefit when doing business together. By providing a quality owner’s manual with every trailer, it not only markets the company as a quality, reputable group, but also helps to reduce liability due to legal issues and misuse by end-users.
NATM offers manuals for 12 trailer types, including:
Bumper Pull Style Trailers:
› Utility
› Enclosed
› Horse
› Livestock
› Dump
› Boat
Gooseneck Trailers:
› Utility
› Enclosed
› Horse
› Dump
› Boat
Every manual purchased is personalized to include the company’s name and address, and each manual is product line specific. The manuals have the required compliance items and include the following sections:
› Section 1 - Introduction/General Information
› Section 2 - Safety
› Section 3 - Tire Safety Information
› Section 4 - Coupling and Uncoupling
› Section 5 - Loading and Unloading the Trailer
› Section 6 - Towing
› Section 7 - Inspection, Service and Maintenance
One of the top yearly failures of trailer manufacturers working to become NATM compliant is (failure) to include the NHTSA notification statement. The trailer manufacturer must provide the following statement to the purchaser either in the owner’s manual, or, if there is no owner’s manual, on a one-page document:
If you believe that your vehicle has a defect that could cause a crash or could cause injury or death, you should immediately inform the National Highway Traffic Safety Administration (NHTSA) in addition to notifying ABC Manufacturing Inc.
If NHTSA receives similar complaints, it may open an investigation, and if it finds that a safety defect exists in a group of vehicles, it may order a recall and remedy campaign. However, NHTSA cannot become involved in individual problems between you, your dealer, or ABC Manufacturing Inc.
To contact NHTSA, you may either call the Vehicle Safety Hotline toll-free at 1-888-327-4236 (TTY: 1-800424-9153), go to www.safercar.gov; or write to:
Administrator NHTSA
1200 New Jersey Avenue S.E. Washington, DC 20590
You can also obtain other information about motor vehicle safety from www.safercar.gov.
By including an owner’s manual, trailer manufacturers can easily meet both NHTSA and NATM requirements while reducing customer frustration and confusion. It also helps prevent misuse or mistreatment that could damage the trailer and your company’s reputation through word-of-mouth. NATM manuals also include the tire safety information required for trailers that are 10,000 lbs. and under GVWR.
The digital files of each manual are available for purchase for only $75 for each type. at NATM.Shop.com. Once purchased, NATM will send the manual file via email to the purchaser. It can then be easily reprinted, as needed, for distribution.
NATM’s Technical Committee reviewed and updated the manuals in 2025. If you have previously purchased a manual, you can obtain the current edition at no additional cost. Please contact Abby Wiebler at Abby. Wiebler@natm.com to get your free upgrade. ■
NATM Board Fills Supplier Vacancies
By Alex Stowe, NATM Executive Director
For 39 years, NATM has been fortunate to be guided by committed, forward-thinking Boards of Directors. It is these visionary boards that pushed for the development of the Compliance Verification Program, determined the need for government affairs representation in Washington DC, and incorporated trailer dealers into the Association through the Dealer Affiliate program, and developed fiscal policies that ensured NATM had the reserves to weather recessions and even the pandemic.
NATM’s Board of Directors had two vacancies in supplier seats. Under the NATM Bylaws, filling vacant Board positions is a responsibility of the rest of the Board of
Directors. NATM is happy to welcome Kevin Ten Haken of Demco Products and Richard LaVanture of LaVanture Products to the NATM Board of Directors. Kevin and Richard have both been highly involved in Association programming, including serving on NATM Committees and participating in the annual Convention & Trade Show.
Ten Haken will be serving a one-year term as a member of the 2024-2027 cohort, and LaVanture will be serving a two-year term as part of the 2025-2028 cohort. Both new Board members will be joining the rest of the NATM Board for a strategic planning session this summer, as they look to build out the roadmap for the future of the Association’s programming. ■
United Scrap Metal 1325 S Cicero Ave Cicero, IL 60804
• Scrap Metal, Scrap Metal Recycling
Trailer Dealer Affiliate
Factory Direct Trailer 1200 N Shawano St New London, WI 54961
• Trailer Sales
Harper Trailer & Equipment 22997 W US Hwy 290 Harper, TX 78631
• Trailer Sales
Haul or Nothing USA LLC 379 McCranie Cabin Ln Willacoochee, GA 31650
• Trailer Sales
Nicks Trailer Rentals, Sales and Service 1181 Janes Ln Harborcreek, PA 16421
• Trailer Sales, Trailer Service/Repair
Prosteel Customs 1250 West 200 South Lindon, UT 84042
• Trailer Sales, Trailer Service/Repair
WISECO TRAILERS
134 Serenity Rd Paradise, TX 76073
• Trailer Service/Repair
Press Releases
The New Standard in Drop Deck Trailers — Introducing the Felling DDI Series
SAUK CENTRE, Minn. — Felling Trailers proudly announces the next generation of the I Series, now the DDI (Drop Deck I) Series. This redesign enhances structural performance and expands capabilities for contractors, landscapers, and equipment operators in North America.
At the core of the DDI redesign is Felling Trailers’ investment in its state-of-the-art beam-bending equipment. The new press technology, combined with an optimized hitch bend point, significantly reduces deformation. The DDI’s hitch area delivers enhanced structural integrity, cleaner aesthetics, and the professional appearance you expect from a Felling trailer.
The DDI design features a versatile diamond tread deck header plate that comes standard with integrated chain slots and pre-drilled mounting locations for accessories, including winch plates and D-rings. This means it can be customized for the equipment being hauled: skid steers, excavators, or mowers—without drilling holes or making field modifications. As the work changes, the trailer adapts with it.
The DDI Series features standardized frame beam sizing across both spring and torsion suspension configurations (20-24K models). This engineering consistency delivers the same structural performance regardless of which suspension is selected—giving the customer the flexibility to select based on their hauling preferences without compromising strength or durability.
The DDI provides standardized beavertail positioning and consistent axle placement, regardless of beavertail length, simplify the specification process and ensure predictable towing characteristics across configurations. This results in the deck setup needed without the worry about how it will affect the trailer’s balance and handling.
The DDI’s modular, bolt-on ramp system uses interchangeable legs and hold-up pins. This design streamlines production and features clearly marked capacity ratings for safer job-site load planning.
Features That Make a Difference
› Extended Deck Options: Updated fixturing accommodates longer main deck lengths across most models
› Standardized Beavertail Positioning: Axle placement now remains consistent regardless of beavertail length, simplifying the specification process
› New Length Offerings: 22’ decks added to 10-12K, 14K, and 16K models; 22’ and 24’ options now available on 20-24K units
› Enhanced Headboard Structure: Transition from formed to tube construction provides superior mounting strength for accessory integration
› Improved Component Visibility: Bullet lights relocated to headboard caps for better sight lines and simplified installation
› Standard Toolbox Crossmember: Previously available only with hitch extensions, now included across the lineup
Every enhancement in the DDI Series reinforces Felling Trailers’ commitment to delivering quality trailers efficiently. Standardized components, fewer unique parts, versatile options, and optimized production workflows result in shorter lead times and consistent quality. Customers receive a DDI trailer tailored to their equipment and workflow needs—no wasted features, no compromises.
“Designed with the customer in mind, Felling’s new DDI Series combines engineered structural enhancements, a wide range of options, and an industry-leading powder coat finish to set the gold standard for drop-deck ramp equipment trailers,” stated Nathan Uphus, Director of Sales.
Each DDI trailer features Felling’s industry-leading powder coat finish for superior protection against weather, chemicals, and the wear and tear of daily use. Combined with the choice of spring or torsion suspension, the DDI Series is a trailer built for the long haul. The DDI series will enter full production in the spring of 2026. Contact your Felling Trailers dealer for complete specifications, configurations, and pre-order information.
About Felling Trailers, Inc.
Felling Trailers is a family-owned and operated Full Line Trailer Manufacturer located in Central Minnesota. Started in 1974, Felling Trailers, Inc. has grown from a small shop to a factory and office complex that today covers over 400,000 square feet. Felling’s pride and differentiation is its customized trailer division. Its engineers utilize the latest Industry-leading design techniques, and its experienced metal craftspeople use cutting-edge technology to turn its customers’ conceptual trailer needs into tangible products. Felling has provided innovative trailer solutions to the transportation industry for 50 years. Felling Trailers’ current capabilities enable them to deliver a high-quality product distributed across North America and internationally. Felling Trailers, Inc. is an ISO 9001 Certified Quality Management System Company, WBENC-Certified WBE, and an Equal Opportunity Employer.
For more information, contact 1.800.245.2809,sales@felling.com, or visit them on the web at www.felling.com. You can follow them on Facebook (Felling Trailers, Inc.), Instagram, and LinkedIn.
GARNER, Iowa — Stellar Industries, a 100% employee-owned and -operated manufacturer of high-quality work trucks, trailers and service truck and van accessories, is thrilled to welcome Jon Mickelson to their mechanic and lube truck products sales team. Mickelson brings extensive industry experience and a strong background in distributor and OEM sales and will serve as Regional Sales Manager for the Northwest.
Mickelson joins Stellar with a proven track record in truck equipment sales and distribution, most recently serving as a Regional Account Manager for Titan Fuel Tanks, where he managed sales across the eastern United States. In that role, he worked closely with upfitters, dealerships, and parts stores to introduce new products, expand brick-and-mortar distribution and support marketing and product development initiatives. Prior to Titan Fuel Tanks, Mickelson held an Account Manager and Sales role with Axton Truck Equipment, where he gained firsthand experience in the upfitting market.
In his new role at Stellar, Mickelson will be responsible for sales of mechanic and lube truck products, including the award-winning Stellar TMAX™ Mechanic Truck. He is looking forward to supporting distributors and end users, strengthening customer relationships and representing Stellar at trade shows, conventions, and industry events.
“I had the opportunity to sell Stellar products as a distributor, and firsthand I saw the quality and innovation in Stellar products were unmatched in the market,” said Mickelson. “I’m looking forward to being a part of a
company that prioritizes continuous improvement and delivering best-in-class products for its customers.”
Mickelson proudly served 21 years with the Idaho and Texas Army National Guard, retiring in August 2021. An artilleryman (13B) throughout his career, he spent over four years deployed to Iraq, along with several years deployed stateside.
Mickelson is based out of Idaho Falls, Idaho. Outside of work, Mickelson enjoys fishing, 3D printing, standard and aerial photography and reading. He has been married for nearly 20 years and is the proud father of four children.
With his deep industry knowledge and firsthand experience working with Stellar products, Mickelson is well-positioned to drive growth and strengthen customer engagement across the Northwest region.
To be connected with the Regional Sales Manager in your area, visit stellarindustries.com.
About Stellar
Stellar was founded in 1990 in Garner, Iowa, and has since expanded operations to multiple U.S. locations. Stellar is a 100% employee-owned and -operated manufacturer of high-quality work trucks, service cranes and accessories, in addition to trailers. Through the innovative, growing product line and an expanding distribution network, the company has gained an international presence and become the No. 1 productivity choice in many markets.
Felling Trailers Returns to CONEXPO-CON/AGG 2026 with Industry-Favorite Solutions
SAUK CENTRE, Minn. — Felling Trailers, Inc. announces its participation in CONEXPO-CON/AGG 2026, taking place March 3-7 at the Las Vegas Convention Center in Las Vegas, Nevada. Exhibiting for the third time at this premier international construction equipment exhibition, Felling will be located in Booth P8250 in the Platinum lot, featuring two of the industry’s most trusted equipment hauling solutions: the FT-45-2 TA Air Tilt trailer and the FT-60-4 LP HD (Low Profile Heavy Duty) tag trailer.
Air Innovation Meets Heavy-Duty Engineering
Felling’s exhibit highlights the company’s commitment to operator safety, ease of use, and engineering excellence. Both featured trailers are equipped with Felling’s industryleading air-operated ramp technology, eliminating the risk of back injuries associated with manual ramp handling while significantly reducing loading and unloading time.
FT-45-2 TA Air Tilt: Industry Favorite for Low-Clearance Equipment
The custom configured FT-45-2 TA Air Tilt trailer on display exemplifies why this model line continues to be a top choice for equipment rental companies, paving contractors, and construction operations nationwide. Finished in Viper Red with chrome striping, this fully optioned unit demonstrates the versatility and functionality that earned the Air Tilt line the 2013 Rental Editor’s Choice Award and ongoing industry recognition.
What Sets the Air Tilt Apart:
The Air Tilt’s unique design utilizes common air from the tow vehicle to inflate dual airbags (four optional), which smoothly raise the trailer to its tilted position. Unlike other tilt trailers on the market, there are no hydraulic pumps, cylinders, or hoses to maintain. The system also features Felling’s Air-Latch deck lock, allowing operators to lock and unlock the deck with the flip of a switch instead of working with cumbersome manual levers. The airbag system maintains the deck in its
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tilted position, enabling operators to load multiple pieces of equipment efficiently without resetting between loads.
Key Features:
› 54,200 lb. GVWR with 45,000 lb. capacity
› 38-foot overall length with 24-foot deck plus 6-foot wood-inlaid beavertail
› 6’ x 45” air-operated ramps with tapered approach for optimal load angle
› 25K oil bath axles with ABS air brakes (2S/1M)
› 49” spring spread with 25,000 lb. heavy-duty 3-leaf springs
Real-World Applications:
Equipment transport companies rely on the FT-45-2 TA for its ability to safely transport diverse equipment inventories. Paving contractors appreciate the low 7° load angle (with ramps deployed) for loading asphalt rollers, pavers, and compactors. The shallow loading angle and woodinlaid beavertail make it equally suitable for scissor lifts, aerial work platforms, mini excavators, skid steers, and specialty equipment like street sweepers. Air tilt models can also be optioned without air ramps if a low load angle isn’t required for specific equipment applications.
Superior towing capability and balance are achieved by placing the axles further back than other tilt trailers on the market, giving the Air Tilt the “towability of a TAG trailer with the versatility of a tilt.”
FT-60-4 LP HD: Engineered for WideSet Heavy Equipment Loads
The FT-60-4 LP HD represents Felling’s answer to contractors and equipment haulers who regularly transport wide-track excavators, large directional drills, and other heavy machinery with wide undercarriages. Displayed in Charcoal Metallic with chrome striping, this four-axle configuration showcases the engineering innovations that make the Low Pro Heavy Duty line Felling’s premier heavy equipment hauling solution.
Engineering Excellence:
The LP HD series construction begins with engineered, fabricated hi-tensile Grade 80 main frame beams paired with Grade 80 Jr-I crossmembers spaced 12 inches on center. These crossmembers are pierced through the heavy-duty mainframe, creating exceptional structural integrity. The 10” channel side rails are turned out (flanges out), allowing for optional outriggers to provide additional support and optimal load distribution for wide equipment.
› Four 25K oil bath axles with ABS air brakes, Air lift (1st axle) (3) with 9700 Hutch suspension (55” spread)
› One axle with 55” spread air ride, Ridewell 260 with dump valve
› 7’ x 38” angle iron air-operated ramps with bolt-on legs (additional large air tank)
Industry Applications:
The FT-60-4 LP HD serves contractors in excavation, road milling, mining, quarrying, and heavy industrial sectors. Its design accommodates equipment with wide track widths that exceed standard trailer capacities, while the 33-inch loaded deck height maintains ease of loading. The air ride suspension on the rear axle, combined with the air lift axle feature, provides operators with flexibility for different load distributions and compliance requirements across various jurisdictions.
The optional outrigger capability makes this trailer particularly valuable for transporting specialized equipment, where load stability and distribution are critical.
Commitment to Operator Safety and Efficiency
Both trailers featured at CONEXPO 2026 incorporate design elements focused on operator safety and time savings. The air-operated ramp systems eliminate manual lifting, reducing injury risk and enabling solo operation. LED lighting packages with strobe options enhance visibility and safety during transport.
“The construction industry demands equipment that works as hard as the operators who use it,” said Nathan Uphus, Felling Trailers Sales Director. “These trailers represent our ongoing commitment to building solutions that enhance safety, reduce operational costs, and stand up to the rigors of daily use in demanding environments.”
About Felling Trailers, Inc.
Felling Trailers is a family-owned and operated full-line trailer manufacturer located in Central Minnesota. Started in 1974, Felling Trailers, Inc. has grown from a small shop to a factory and office complex that today covers over 400,000 square feet. Felling’s pride and differentiation is its customized trailer division. Its engineers utilize the latest Industry-leading design techniques, and its experienced metal craftspeople use cutting-edge technology to turn its customers’ conceptual trailer needs into tangible products. Felling has provided innovative trailer solutions to the transportation industry for over 50 years. Felling Trailers’ current capabilities enable them to deliver a high-quality product distributed across North America and internationally. Felling Trailers, Inc. is an ISO 9001 Certified Quality Management System Company, WBENC-Certified WBE, and an Equal Opportunity Employer.
ALG Labels + Graphics Launches New Website Showcasing Durability, Compliance, and Advanced Customer Programs
BIRMINGHAM, Ala. — ALG Labels + Graphics, a Birmingham-based leader in durable decals and labeling solutions, has unveiled its newly redesigned website, reinforcing the company’s commitment to performance, compliance, and long-term customer partnership.
The new website, alggraphics.com delivers a more streamlined, intuitive experience for manufacturers and OEMs across industries such as fire suppression, trailers, waste management, and agriculture. Built with usability and speed in mind, the updated platform makes it easier for customers to explore ALG’s full range of UL-listed and ISO-certified options, customized decals and labels, connect with our team experts, and stay informed on value-added programs designed to support operational efficiency.
ALG Labels + Graphics’ new online experience reflects the company’s long-standing focus on high-performance decal and label solutions engineered for demanding environments. From aluminum and polyester to domed decals and overlaminated constructions, ALG’s products are designed for exceptional adhesion, abrasion resistance, and longevity.
In addition to showcasing materials and applications, the website now serves as a resource for customers to learn more about ALG’s special programs and custom capabilities, including inventory programs, kitting, sheeting, and tailored production solutions. These offerings are designed to help customers reduce lead times, streamline workflows, and ensure consistent availability of critical labeling and decal components.
“Durability and dependability have always been at the core of who we are,” said Sally Cramer, Quality & Sustainability Manager. “Our new site reflects that same level of precision and consistency—while also making it easier for customers to understand how our programs and processes support their day-to-day operations.”
A Testament to Quality and Continuous Improvement
The website launch follows ALG’s 15th consecutive successful ISO audit and the company’s second consecutive EcoVadis Silver sustainability rating, further reinforcing its commitment to quality systems, compliance, and responsible manufacturing.
“Our customers rely on ALG because they know our decals and labels perform—and because we help remove friction from their supply chain,” said Steve Cramer, General Manager of ALG Labels + Graphics. “The new website gives a clearer picture of both our technical capabilities and the programs we offer to support customers at scale.”
Beyond highlighting ALG’s manufacturing expertise, the website is designed to support collaboration with procurement teams, engineers, and marketing professionals at OEMs seeking compliant, cost-effective, and customized decal and label solutions. Visitors can explore industry-specific applications, learn how inventory and kitting programs support production continuity, and access resources that demonstrate ALG’s experience managing complexity across SKUs, facilities, and demand cycles.
“The new site captures who ALG is today—dependable, detail-driven, and focused on being a true partner to our customers,” said Alexandra Wright, Strategic Marketing Manager for ALG Labels + Graphics. “It’s not just about what we make, but how we support manufacturers through custom programs, operational insight, and durable solutions that help their products stand out and last.”
About ALG Labels + Graphics
ALG Labels + Graphics is a trusted manufacturer of durable decals and labeling solutions for industrial and OEM applications. From UL-listed compliance labels to full-color branding decals, ALG combines decades of manufacturing expertise with a customer-first approach to deliver products and programs that perform. Go to alggraphics.com to see more.
Shapiro Announces Leadership Promotion to Support Continued Growth in New Year
ST. LOUIS, Mo. — Shapiro recently announced the promotion of Amy Head to Chief Financial Officer (CFO), reinforcing the company’s commitment to strong leadership and continued growth as it enters the new year.
In her new role, Head will support Shapiro’s mission of transforming industrial excess into value by providing financial leadership that enables innovation, transparency, and long-term scalability. She will play a key role in strengthening financial discipline, aligning resources
with strategic priorities, and supporting teams across the organization as the company continues to grow.
Head has held a series of financial leadership positions during her tenure at Shapiro and has been instrumental in supporting sustainable growth initiatives. Her work has contributed to improved financial visibility across
each of the company’s circular solutions platforms.
“I am incredibly proud to see Amy take on the role of CFO after 11 years of rising through the ranks. Amy is a rare leader who understands that true agility is built on a foundation of disciplined systems,” said Bob Alvarez, President of Shapiro. “Her pragmatic yet forward-thinking approach is exactly what we need to remain effective as we challenge the status quo. This promotion is welldeserved, and I look forward to the speed and precision her leadership will bring to our future operations.”
As CFO, Head will oversee the company’s financial strategy and operations through working closely with cross-
functional teams to support measurable value creation, operational excellence, and long-term partnerships.
The promotion is part of a series of leadership advancements as Shapiro enters 2026, highlighting the company’s continued investment in its people and its ongoing focus on meeting the evolving needs of manufacturers across North America.
About Shapiro
Shapiro is a circular solutions company helping manufacturers transform industrial excess materials into value. Founded in 1904, Shapiro serves aerospace, automotive, foundry, die casting, and manufacturing sectors across North America. The company delivers compliance, transparency, and measurable ROI through sustainable metal recycling strategies.
Shapiro Announces Leadership Promotion to Support Continued Growth in New Year
ST. LOUIS, Mo. — Shapiro announced the promotion of Andrew Hadley to Chief Operating Officer (COO), as part of the company’s continued investment in leadership and strategic growth entering the new year.
In his new role, Hadley will oversee day-to-day operations and work closely with teams across the organization to advance Shapiro’s mission of transforming industrial excess into value. His focus will also include aligning execution with strategic priorities and supporting consistent, high-quality outcomes for customers.
Hadley has held a series of leadership roles during his tenure at Shapiro where he has played a key role in supporting sustainable growth initiatives. His contributions have helped enhance reliability, consistency, and collaboration across the company’s circular solutions platform.
“I am thrilled to announce Andrew Hadley as our new COO. It’s a natural evolution for our leadership team. Andrew earned this promotion through relentless dedication fueled by curiosity and initiative,” said Bob Alvarez, President of Shapiro. “Andrew possesses that rare combination of high-level strategic foresight
and a systematic approach to excellence. His leadership will be instrumental as we navigate our next phase of growth.”
As COO, Hadley will work cross-functionally to support operational excellence, scalability, and long-term partnerships, which will reinforce Shapiro’s commitment to delivering compliant, transparent, and value-driven circular solutions.
The promotion follows Shapiro’s recent announcement of expanded financial leadership and is part of a series of leadership advancements in 2026, highlighting the company’s priority of continued investment in its people and ongoing focus to meet the evolving needs of manufacturers.
About Shapiro
Shapiro is a circular solutions company helping manufacturers transform industrial excess materials into value. Founded in 1904, Shapiro serves aerospace, automotive, foundry, die casting, and manufacturing sectors across North America. The company delivers compliance, transparency, and measurable ROI through sustainable metal recycling strategies.
Shapiro Aligns Leadership Advancement with Strategic Priorities for the Year Ahead
ST. LOUIS, Mo. — As Shapiro continues to expand its circular solutions platform, they announced the promotion of Michael Karr to Senior Vice President of Master Alloys. The promotion reflects the company’s goal of supporting manufacturers who are navigating an increasingly complex regulatory and sustainability landscape.
In his expanded role, Karr will help advance initiatives that strengthen customer partnerships, support scalable
growth, and reinforce Shapiro’s position as a trusted provider of compliant and profitable circular solutions.
Karr has held multiple leadership roles during his tenure at Shapiro. His work has helped position the company to respond effectively to evolving market demands while maintaining a strong commitment to accountability and sustainable practices.
“We are thrilled to appoint Michael Karr to this expanded
leadership role of Senior Vice President of Master Alloys. Michael has an innate talent for building the kind of trust-based partnerships that are vital to our Master Alloys Division,” said Bob Alvarez, President of Shapiro. “Michael will lead efforts to diversify our portfolio and strengthen our presence in the supply chain. His promotion marks a new chapter for our business development team, and we are confident that his vision will continue to deliver immense value to our clients and stakeholders alike.”
As Senior Vice President of Master Alloys, Karr will also work cross-functionally to support strategic initiatives that reinforce Shapiro’s long-term focus on delivering measurable value, transparency, and innovation for customers across North America.
The promotion concludes a series of leadership announcements in early 2026, highlighting Shapiro’s commitment to aligning leadership development with strategic priorities as the company focuses on growth, innovation, and long-term impact.
About Shapiro
Shapiro is a circular solutions company helping manufacturers transform industrial excess materials into value. Founded in 1904, Shapiro serves aerospace, automotive, foundry, die casting, and manufacturing sectors across North America. The company delivers compliance, transparency, and measurable ROI through sustainable metal recycling strategies.
Novae® Unveils User-Focused Refresh for 11 Portfolio Brands
MARKLE, Ind. — Novae® revealed a comprehensive brand update for 11 brands in its portfolio today. This marks a key moment that gives dealers and customers distinctly different brand and product choices from the strongest portfolio in the trailer industry.
“We took a hard look at how each of our brands shows up not only in our portfolio but across the industry,” said Jeanine Gaffke, Novae’s Senior Vice President of Marketing. “We saw opportunities to contemporize the brands and connect with the people who buy and use our products every day.”Gaffke continued, “Novae is well known for its highly engineered products that our customers can rely on. The new brand positioning will enable us to provide our dealers with differentiated choices within our portfolio that will provide clarity of communication with a whole new generation of end users.”
Carrie Tenny, Novae’s Chief Human Resources Officer, added, “Our people are at the center of everything we do. Their ideas and innovative spirit consistently improve the way we design, engineer, build, sell, and service our trailers. Our updated portfolio is built to represent those same standards and the craftsmanship our teams bring to every product.”
Stellar Announces Tire Sales Team Updates
GARNER, Iowa — Stellar Industries, a 100% employee-owned and -operated manufacturer of high-quality work trucks, trailers and service truck and van accessories, has recently announced some updates to its Tire Sales Team. Dylan Rycroft and Jeremy Edds have joined Stellar as Regional Sales Managers for the Central and Southeast territories respectively. In addition, longtime Stellar leaders and industry veterans Thomas Formanek and Travis Glidden have made significant career announcements: Formanek has been promoted to Director of Sales, Tire Trucks and Manipulators, and Glidden will retire later this year.
The brands within the Novae family encompass the entire range of trailer needs: open and enclosed products, manufactured in aluminum and steel. The brand update increases differentiation within this portfolio, further setting Novae apart from the rest of the industry and enabling our dealer partners to clearly communicate the essence and value of each brand to their customers.
The rollout is the culmination of months of effort across the company and impacts 11 brands, including Midsota®, Sure-Trac®, CAM Superline®, H&H Trailers®, Formula Trailers™, Pace American®, LOOK®, Impact, Cargo Express®, Compass, and ITI Cargo™.
About Novae
Novae is a leading North American manufacturer of trailers and truck bodies. Founded in 1995 and headquartered in Markle, Indiana, the company operates more than 20 manufacturing facilities across the United States and supports a dealer network of over 1,000 partners. Its 12-brand portfolio includes Sure-Trac®, Midsota®, Aluma, Pace American® and LOOK®, serving professional and consumer customers across North America. Learn more at www.novae.com.
These transitions reflect Stellar’s ongoing commitment to customer support, industry leadership and continued growth across North America.
Honoring Travis Glidden’s Four Decades in the Industry
Glidden has dedicated 40 years to the tire service truck
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industry, including 33 years with Stellar. He began his career at Collins Equipment in 1986 and continued with Stellar following its acquisition of the company in 1993. Over the last several decades, Glidden has traveled extensively throughout the Western Hemisphere, putting the right equipment solutions in the hands of customers.
Beyond his sales experience, Glidden has been deeply involved in industry organizations including the Northwest Tire Dealers Association, North Central Tire Dealers Association and the Tire Industry Association (TIA), where he served on the board of directors.
“I’m grateful for my many decades in the industry and with Stellar,” Glidden said. “The friendships I have made with customers, colleagues and fellow industry professionals are ones that will last a lifetime.”
Glidden is set to retire in the summer of 2026. Following his retirement, he plans to enjoy hunting, fishing, and spending quality time with his family, especially as a full-time “Papa” to his seven grandchildren.
“The gratitude we have for Travis is immense,” said Tim Davison, Vice President of Sales and Marketing at Stellar. “The legacy he leaves behind will remain an enduring part of Stellar’s history as well as the tire service industry.”
Celebrating Thomas Formanek’s New Role
Formanek has been promoted to Director of Sales, Tire Trucks and Manipulators. Like Glidden, he joined Stellar in 1993 following six years with Collins Equipment. During his more than three decades in the industry, Formanek has been heavily involved with the TIA, holding many positions on the board, including Treasurer, Secretary, Vice President and President.
In his new role, Formanek will lead Stellar’s Tire Truck and Manipulator sales team while continuing to manage key customer relationships in the northeast. He will
oversee three Regional Sales Managers — Thomas Griffiths (Western territory), Dylan Rycroft (Central territory) and Jeremy Edds (Southeast territory).
Welcoming Jeremy Edds & Dylan Rycroft
Edds joins Stellar as Regional Sales Manager for the Southeast territory, bringing more than 30 years of experience in the tire and transportation industries. Prior to joining Stellar, he worked at Goodyear Tire & Rubber Company, where he gained firsthand experience operating tire trucks and manipulators in real-world applications.
“I know how customers are using the trucks because I spent decades doing the same work,” Edds said. “Using that knowledge, paired with Stellar’s reputation for quality, I look forward to helping customers solve the unique challenges they face in the Southeast region.”
Edds is based in Dalton, Georgia, and has been married for 25 years. Outside of work, Edds is spending time with family and playing music.
Rycroft joins Stellar as Regional Sales Manager for the Central territory, bringing eight years of service truck industry experience with him. In that time, he has held positions in both production and sales. Prior to joining Stellar, Rycroft held positions at Terex and Palfinger, gaining hands-on technical and operational experience.
“I’m excited to focus on taking care of customers and ensuring they are matched with the right product for their needs,” Rycroft said. “Helping customers make informed decisions and delivering solutions that fit each unique operation is especially rewarding to me.”
Rycroft resides in Oklahoma City, Oklahoma, with his wife and two children. When he’s not working, Rycroft enjoys playing golf and spending time outside with family.
To connect with the Stellar sales representative in your area, visit stellarindustries.com.
All American Trailer Connection Appoints Johnathan Bradley as Chief Revenue Officer
West Palm Beach, Florida — All American Trailer Connection (AATC), the leading trailer dealer in the State of Florida, today announced the appointment of Johnathan Bradley as Chief Revenue Officer. In this role, Bradley will oversee all commercial operations, including sales, marketing, and strategic growth initiatives, as AATC continues to expand its market leadership across the state.
Bradley brings more than 20 years of experience in the trailer industry and has held senior executive positions with some
of the nation’s largest and fastest-growing trailer brands, including Big Tex Trailers, PJ Trailers, BWise Trailers, and Liberty Trailers. Throughout his career, he has demonstrated a strong ability to develop and execute growth strategies, build high-performing sales organizations, and create brand initiatives that drive measurable results and long-term value.
“Johnathan is a proven leader with a deep understanding of our industry,” said Chris Lago, CEO of All American Trailer Connection. “I’ve known Johnathan for several years and
have always been impressed by his strategic mindset and work ethic. During the time we worked together while he was at Big Tex Trailers and ATW, he consistently stood out as a thoughtful, forward-thinking leader with a genuine passion for the trailer business. We are fortunate to welcome someone of his caliber to AATC, and I look forward to the impact he will have as we continue building our leadership position.”
As Chief Revenue Officer, Bradley will focus on aligning revenuedriving functions across the organization, strengthening manufacturer partnerships, enhancing customer engagement, and implementing scalable growth strategies that reinforce AATC’s position as Florida’s premier trailer dealership network.
“I am honored to join All American Trailer Connection at such an
exciting time in the company’s growth,” said Bradley. “AATC has built an outstanding reputation for customer service, operational excellence, and market leadership. I look forward to working with Chris and the entire team to strengthen our sales and marketing initiatives, support strategic expansion, and continue delivering exceptional value to our customers and partners.”
With Bradley joining the executive team, Shawn Lago, currently Chief Marketing Officer, will transition to Chief Experience Officer. In this role, he will focus on enhancing the company’s customer experience, overseeing governmental and national accounts, and managing OEM warranty programs.
For more information about All American Trailer Connection, please visit allamericantrailer.com.
Forest River, Inc. Expands Safety Investment with AED Installations at 120 Facilities
ELKHAR, Ind. — Forest River, Inc., has announced it is in the process of installing automated external defibrillators (AEDs) in 120 of its facilities across its operations, reinforcing the company’s ongoing commitment to employee health and safety.
Each of the 120 facilities will have at least one team member certified in AED and CPR response, equipping trained responders to act quickly should a cardiac emergency take place. The initiative is being implemented in partnership with the company’s Safety and Human Resources teams and includes both equipment placement and hands-on training.
“At Forest River, people come first, and looking out for one another is more than a statement, it’s a responsibility,” said David Youman, Chief Compliance Officer. “By strategically placing AEDs where our people work and training responders how to use them, we’re strengthening our ability to act quickly when every second matters in a cardiac event.”
Sudden cardiac arrest can occur without warning and remains
a leading cause of workplace medical emergencies. According to the American Heart Association, approximately 10,000 cardiac arrests occur in the workplace each year. Survival rates decrease significantly with every minute of delay in defibrillation, while immediate use of an AED within the first minute can dramatically improve survival outcomes.
Industry research also indicates that more than half of employees do not know where their workplace AED is located. Forest River’s initiative prioritizes both accessibility and awareness, so employees understand where devices are located and how fast they respond in the event of a cardiac emergency.
“Although we hope these resources are never needed, our facilities are prepared to respond should the need arise,” Youman said. “The possibility of saving even one life is reason enough to make this investment.”
Forest River plans to expand AED placement in additional facilities and scale responder certifications as the rollout continues.
Black Iron Products Expands with New High-Tech Gooseneck Facility in Baxley
BAXLEY, Ga. — Black Iron Products proudly announces the grand opening of its new, state-of-the-art gooseneck manufacturing facility in Baxley, Georgia, marking a major milestone for Triple Crown Trailers and Down2Earth Trailers. The new facility represents a significant investment in innovation, efficiency, and American manufacturing excellence.
Spanning advanced production capabilities, the Baxley facility features 130,000 sq ft of cutting-edge automation, designed to enhance precision and consistency, while maintaining the craftsmanship and durability customers expect from the Black Iron family of brands.
“This facility is a game-changer for our operations and our customers,” said Andrew Dubberly. “By investing in advanced automation and modern manufacturing processes, we are strengthening our ability to deliver high-quality gooseneck trailers while positioning our brands for long-term growth.”
The new gooseneck facility will serve as a central production hub for Triple Crown Trailers and Down2Earth Trailers, supporting increased demand, improving lead times, and
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enhancing quality control. In addition to boosting production capacity, the facility brings new job opportunities to the Baxley community and reinforces Black Iron Products’ commitment to economic development in South Georgia.
Over 250 Local officials, industry partners,
dealers, and community members joined Black Iron Products in celebrating this milestone during the grand opening event, which included facility tours and a closer look at the advanced automation driving the future of trailer manufacturing.
For more information about Black Iron Products and its brands, please contact Heather@triplecrowntrailers.com
Felling Trailers Delivers Custom Solution That Exceeds Expectations for City of Lethbridge
SAUK CENTRE, Minn. — For the City of Lethbridge, a Canadian municipality, efficient utility fleet operations meant balancing cost, safety, and flexibility. Their electric operations team faced the challenge of transporting utility poles, streetlight poles, transformers, and other heavy materials across active municipal worksites. Standard pole trailers couldn’t accommodate their diverse load requirements. Equipment trailers couldn’t handle the overall length of the utility poles. Their existing trailers could no longer keep pace. They needed an upgrade: one trailer capable of handling demanding payloads, accommodating long pole lengths, and withstanding the rigors of daily utility work.
The City issued a Request for Quotation with detailed specifications. What they needed was a manufacturer willing to take on the challenge and capable of engineering a purpose-built solution, on spec, on budget, and built to last. NCCHD, a Felling Trailers dealer serving the region, received the City’s RFQ and immediately brought Felling into the conversation. Mark Rapp, Felling’s Utility Telecom Product Specialist, collaborated with Kirk May of NCCHD, and the City of Lethbridge through extensive back-and-forth clarification sessions to ensure the build would be right on par. “From the start, Mark demonstrated exceptional commitment and expertise in the development of two custom FT24 3 UPT’s (utility pole/material trailers). Felling took on a highly specialized build, and translated those needs into a durable, purpose built design that made the project a success,” stated Kirk.
Trailer Specifications - How They Were Built
Two custom FT-24-3 UPT (Utility Pole/Material Trailers), engineered specifically for the City of Lethbridge. Every feature was driven by one question: what does this crew actually need to do the job?
› Lock Stanchion: (2) 21” tall sliding, removable lever lock stanchions per bolster
› Streetlight Bar/Cradle: 9’ removable horizontal cross bar rear bolster for davit poles
› Tie Downs: C-track with (5) 4” sliding barrel winches, (5) 4” x 30’ nylon straps with flat hooks
› Tie Downs: Rub rails with stake pockets on both sides
Main Deck/Cargo
Area
› Deck: 32’ long x 102” wide, ample room to haul transformers and misc. materials
› Deck Type: 2” white oak with anti-skid coating for load stability and crew safety
› (2) 48” aluminum toolboxes at rear, store removable pole light bar, tie downs, tools
› Traffic advisory light bar with multi-setting with control module in toolbox
“Some jobs call for standard Felling Utility Pole Trailers, and then there are those that call for one to be built to your customized spec with safety-minded features,” explains Rapp. “This was one of those projects where every detail mattered.” The City of Lethbridge has expressed strong satisfaction with the performance and quality of the finished units, and additional trailer purchases are already planned for the spring. This project stands as a clear example of what Felling Trailers does best: listening carefully, building purposefully, and delivering results that go beyond what the customer thought possible.
About Felling Trailers, Inc.
Felling Trailers is a family-owned and operated full line trailer manufacturer located in Central Minnesota. Started in 1974, Felling Trailers, Inc. has grown from a small shop to a factory and office complex that today covers over 400,000 square feet. Felling’s pride and differentiation is its customized trailer division. Its engineers utilize the latest Industry-leading design techniques, and its experienced metal craftspeople use cutting-edge technology to turn its customers’ conceptual Trailer needs into tangible products. Felling has been providing innovative trailer solutions to the transportation industry for over 50 years. Felling Trailers’ current capabilities allow them to provide a high-quality product that is distributed across North America and internationally. Felling Trailers, Inc. is an ISO 9001 Quality Management System Certified company, a WBENCCertified WBE company, and an Equal Opportunity Employer.
