Tracks: July/August 2026

TRACKS

Contents Table of

STAFF

Tracks Editor

Samantha Darling LaCount • Samantha.Darling@natm.com

Executive Director

Alex Stowe • Alex.Stowe@natm.com

Assistant Director

Meghan Ryan • Meghan.Ryan@natm.com

Marketing Director

Savana Morrison • Savana.Morrison@natm.com

Technical Director

Scott Crimmins • Scott.Crimmins@natm.com

Programming Director

Ginger Baker-Sanhueza • Ginger.BakerSanhueza@natm.com

Events Director

Aileen Valido • Aileen.Valido@natm.com

Quality Director

Abby Wiebler • Abby.Wiebler@natm.com

Compliance Manager

Sean Sloan • Sean.Sloan@natm.com

Membership Specialist

Kevin Sander • Kevin.Sander@natm.com

Senior Compliance Consultant

Aaron Langer • Aaron.Langer@natm.com

Compliance Consultant

Todd Stallbaumer • Todd.Stallbaumer@natm.com

Marketing Specialist

Izabella Chesney • Izabella.Chesney@natm.com

Marketing Coordinator

Mary Klaire Perez • Mary.KlairePerez@natm.com

Membership & Events Coordinator

Catie Rutkowski • Catie.Rutkowski@natm.com

OFFICERS

President

Andy Derr • M.H. Eby, Inc.

Vice President

Nathan Uphus • Felling Trailers

Treasurer Daniel Luby • BoatMate Trailers, Inc.

Secretary

Heather Gonzales • Down 2 Earth Trailers

Associate Member Representative

Bill O’Hara • Dexter

Past President

Marco Garcia • U-Haul International, Inc.

DIRECTORS FEB. 2024 - FEB. 2027

Andy Derr • M.H. Eby, Inc.

Rick Huddleston • White River Marine Group

Deborah Edwards • SteelPoint

Logan Mesenbrink • Lane Trailers

Kevin Ten Haken • Demco Products

Steven Aiuto • GM

DIRECTORS FEB. 2025 - FEB. 2028

Andy Gehman • MGS Incorporated

Daniel Luby • BoatMate Trailers, Inc.

Nathan Uphus • Felling Trailers

Heather Gonzales • Down 2 Earth Trailers

Richard Lavanture • LaVanture Products

DIRECTORS FEB. 2026 - FEB. 2029

Bill O’Hara • Dexter

Charles Daugherty • Red Fern Dynamics

Dave McKee • ATW

Jacob Crabb • Diamond C

Marcus Hester • EMCO

Conrad West • EZ Loader Boat Trailers

Johnathan Bradley • All American Trailer Connection

DISCLAIMER: The inclusion in this magazine of advertising, logos, or website links, or reference to any products, services, trade names, or manufacturers is not an endorsement by NATM of any such advertisers, links, entities, products, services, or names. NATM through this magazine provides news and opinion articles as a service to its members and readers. Often these articles come from sources outside of its organization. Statements and opinions expressed in these articles are solely those of the authors and do not necessarily reflect the opinions, beliefs and viewpoints of the National Association of Trailer Manufacturers, its staff or management, or the official policies of NATM. Nor does NATM accept responsibility for any errors or omissions made in publishing or reproducing articles or advertising appearing in Tracks or for the return of unsolicited manuscripts sent to NATM.

USPS Number: 022438 ISSN Number: 1552-2415

Advertising Index

President’s Report

By Andy Derr, M.H. Eby, Inc.

After months of discussion and planning, the NATM Board of Directors has decided not to move forward with the 2026 NATM Trailer Expo as originally planned. Instead, NATM has entered into an agreement with the North American Trailer Dealers Association (NATDA) to launch the NATM Dealer Summit, a new educational program that will debut at the NATDA Trailer Show this September.

This wasn't a decision we made lightly. Last year's inaugural Trailer Expo proved there is interest in dealer-focused education and networking. We heard that message loud and clear. We listened carefully to feedback from dealers, manufacturers, exhibitors, and other industry partners about what was working and where we could improve.

The NATM Dealer Summit is the result of those conversations. By collaborating with NATDA, we're able to bring practical education, compliance training, and industry expertise directly to a larger audience of trailer dealers. Our goal remains the same: help dealers build stronger businesses, better understand compliance requirements, and stay connected to the broader trailer industry.

communities across the country. Thank you to everyone who participated. You'll find full Trailer Safety Week coverage in the September/October issue of Tracks.

Earlier this year, NATM was back in Washington for Regulatory Roundup & Capitol Hill Visits. Members from across the industry spent time meeting with Congressional offices and sharing firsthand perspectives on the issues affecting their businesses. Those conversations remain one of the most effective ways for lawmakers to understand the real-world impact of the policies they consider.

This year, NATM also took a more targeted approach. Much of the Executive Committee traveled together to meet directly with lawmakers and staff involved in writing legislation that affects our industry. Working alongside K&L Gates, we were able to discuss proposed legislation with the offices shaping it and explain how those policies could impact trailer manufacturers, suppliers, dealers, and the customers we ultimately serve.

This agreement with NATDA allows us to reach more dealers while concentrating our efforts on the education and compliance resources NATM is uniquely positioned to provide. I believe that's a better use of our time, expertise, and resources, and ultimately a better outcome for dealers.

While education remains a key part of NATM's mission, safety continues to be at the center of everything we do. This year's Trailer Safety Week was another strong example of what can be accomplished when the industry works together. It was encouraging to see manufacturers, dealers, suppliers, and other industry partners using their platforms to share important safety information with customers and

By combining Broad Member participation with focused engagement on key legislative issues, NATM continues to strengthen its voice in Washington and ensure our industry is represented where important decisions are being made.

NATM remains committed to supporting the trailer industry through education, advocacy, and safety. Thank you for your continued involvement and support. I'm excited to see what we'll accomplish together in the months ahead! ■

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JULY/AUGUST 2026

Headquarters REPORT

By Alex Stowe, NATM Executive Director

A lot is happening at HQ now that we have passed the midway point of 2026, and we are working through completing the 2027-2030 NATM strategic plan. After a balmy few days in Phoenix with the NATM Board, we have developed an overall framework of where NATM’s programming should go over the coming years. NATM Staff and the Board reviewed feedback members provided in our anonymous survey from earlier in the year and from focus groups to help hone in on the most important aspects of programming to our members. That data was used to determine how NATM can continue to provide value to both your businesses and the industry. The NATM Board will be finalizing the strategic plan between now and the end of the year, and it will be announced during our 2027 Convention and Trade Show in Nashville, Tennessee.

As we enter the last few months of 2026, it is important to look back on the Association’s accomplishments so far this year. It is amazing to see how we have continued to grow and adapt to the needs of our members. The year started off incredibly well with another successful Convention & Trade Show in Fort Worth, where we set another attendance record – Texas has always been an amazing location for our members, and it was fantastic to be in the room with so many members of this industry. NATM also announced our new collaboration with NATDA at the NATDA Trailer Show in Nashville, which will start this September. We are thrilled to be able to welcome dealers to the inaugural NATM Dealer Summit at the NATDA Trailer Show in Nashville. This is a great opportunity to bring the entire industry together and for NATM to provide our educational content directly to dealer attendees. With this agreement in place, we also decided to cancel the NATM Trailer Expo. After

receiving feedback from many members of the industry, the NATM Board decided to work towards cutting down on the number of trade shows for our industry, while still finding a way to make sure NATM is participating in educational programming for all member types. The NATM Dealer Summit provides an amazing opportunity to bring together trailer dealers to receive educational content our other members regularly receive from the NATM Convention & Trade Show.

On the advocacy front, Regulatory Roundup took place in late April and was very successful, as NATM Staff and Members were able to visit with 64 Members of Congress and their staffs to share the importance of trailer safety and overall industry success. Roundup attendees were able to speak with lawmakers about concerns over proposed side underride legislation, push to get light- and medium-duty trailer dealers’ floor plan interest to be a tax deduction, and share feedback from our members about how tariffs are impacting our industry. Thank you to all attendees who helped make sure our Regulatory Roundup was so impactful in keeping the light- and medium-duty trailer industry top of mind for legislators as they work on drafting new transportation bills.

NATM just wrapped up a successful Trailer Safety Week, which was recognized via House of Representatives resolution again this year. NATM’s work to continue to make our nation’s roadways safer does not stop, and we are honored to be recognized on the House floor for our efforts.

After Regulatory Roundup, NATM’s government affairs program remains active amidst the business of Capitol Hill. NATM has regularly been working with legislators to educate them about the concerns and

challenges facing the light- and medium-duty trailer industry. The Government Affairs Committee has implemented a process to monitor proposed legislation at the state level to ensure NATM is staying informed on legislation that could impact our members. The committee is also working to secure state-level funding to assist with Trailer Safety Week. These meetings with legislators are an important tool in NATM’s advocacy efforts but are just the first steps in educating legislators about the importance of NATM’s programming. These legislators have a profound impact on the regulatory environment the industry must work within. We encourage members to host plant tours with representatives from their district and find other ways to get involved with our advocacy efforts.

I would encourage all members to visit the NATM Academy online and review the courses provided. The NATM Board wanted to ensure this was a benefit all members could take advantage of, so all NATM Academy courses are free to NATM Members. Additionally, the Board and Finance Committee are constantly reviewing and preparing a robust plan to ensure not only financial stability but also continued reinvestment into your Association to ensure benefits, programming, and infrastructure continue to support the evolving needs of members. I am incredibly proud of the hard work and dedication our committee members have shown to support NATM and the help it

has provided in our long-term financial security.

Looking ahead, our 2027 Convention & Trade Show in Nashville is already off to a great start. Following the incredible successes of our last two Convention & Trade Shows, staff are excited for another incredible show in 2027. NATM Staff are working hard to provide another robust educational lineup and we hope to see you in Tennessee in February! Booth sales have opened for all members now. Staff and committees are hard at work to finalize our educational sessions and technical forums. For more information on sponsorship opportunities and the 2027 Convention, please visit Page 27.

The power of NATM lies in the collective voice of our members. Your insights and interactions are the fuel that drives our programming, helping us make the light- and medium-duty trailering industry safer and more successful. We know time is a luxury, but your active involvement is the key that unlocks the true potential of NATM. By participating in surveys, staying informed through Tracks, and fostering open communication with our board, committees, and staff, you help us shape the future of our industry. Remember, NATM is here for you; your success and safety are our mission. Without you, there is no NATM. So, from the bottom of our hearts, thank you for your ongoing commitment to making our roads safer and our industry stronger together. ■

Congress Considers Fix to Longstanding Tax Disadvantage for Trailer Dealers

By Brody Garland, K&L Gates

If you sell or operate light- and medium-duty trailers, you already know the business runs on tight margins and expensive inventory. What you may not know is that a quirk in the federal tax code has been quietly putting trailer dealerships at a disadvantage compared to virtually every other vehicle dealer in the country — and a new bipartisan bill aims to fix it.

What the Bill Would Do

Introduced in March 2026 by Representatives Blake Moore (R-UT) and Norma Torres (D-CA), the SemiTrailer Tax Parity Act (H.R. 7944) targets a specific but consequential provision of the federal tax code: the floor plan financing interest deduction.

Floor plan financing is the lifeblood of inventory-heavy dealerships. It's the credit line used to purchase trailers, trucks, and equipment for resale — and carrying that inventory costs money in the form of interest. For most vehicle dealerships, that interest is fully deductible. Car

dealers get the deduction. RV and camper dealers received it last year when the Travel Trailer and Camper Tax Parity Act was signed into law as part of the One Big Beautiful Bill Act. Semi-trailer dealers, however, have been excluded.

Under current law, businesses can deduct business interest expenses up to 30% of their adjusted taxable income. Congress carved out a full deduction (no 30% cap) for dealerships selling motor vehicles, recreational trailers, and campers. But because the tax code has never classified semi-trailers as motor vehicles, semi-trailer dealers have been saddled with the limited deduction.

The Semi-Trailer Tax Parity Act fixes this by formally classifying truck trailers, semi-trailer chassis, and semitrailer bodies as “motor vehicles” under Section 163(j) — a classification that would apply solely within the context of the tax code and would have no effect on licensing, registration, or any other regulatory framework. The result: semi-trailer dealerships would gain the same full interest deductibility that other vehicle dealers have long enjoyed.

Who Would Benefit

The most direct beneficiaries are semi-trailer dealership owners and their employees. Because these businesses carry large inventories of high-cost equipment, their floor plan financing obligations are substantial — and the interest costs pile up fast.

The current structure creates a painful scenario: a dealership can lose money in a given year yet still owe federal taxes because the cap on its interest deduction inflates its taxable income beyond what it actually earned.

This dynamic is more than an accounting headache. It drains working capital that dealers could otherwise reinvest in inventory, staff, or facility improvements. In a prolonged market downturn, the effect is compounded.

Customers would also feel the downstream effects of the current inequity. When dealers face financial strain, selection narrows and pricing pressure increases. Restoring the financial footing of dealerships should translate to better availability and more competitive pricing for buyers of commercial trailers.

Congressional Prospects

The bipartisan structure of the bill is a meaningful asset. With a Republican lead sponsor in Rep. Moore and a Democratic co-lead in Rep. Torres, the legislation avoids the partisan headwinds that stall many tax proposals. It also has a useful precedent to point to in the near-identical fix for RV and camper dealers that just became law last year.

That said, standalone tax bills face an uphill road in Congress regardless of their merit. The most likely path for H.R. 7944 is attachment to a broader tax package or a budget reconciliation vehicle, rather than passage on its own. The timing is not unfavorable — Congress has already demonstrated appetite for fixing floor plan financing inequities in the vehicle dealer sector, and the semi-trailer industry can credibly argue it deserves the same treatment already extended to its counterparts.

For trailer dealers, the message is simple: the bill is narrowly targeted, technically straightforward, and enjoys bipartisan support. Now is the time to make your voice heard with your congressional representatives and keep the pressure on. ■

Bringing the Trailer Industry’s Voice to Capitol Hill

Forty Members. Sixty-Four Meetings. One Mission.

By Ginger Baker-Sanhueza, NATM Programming Director

When people think about advocacy in Washington, D.C., they often picture polished speeches, political debates, or lobbyists behind closed doors. What many do not see are the people behind the conversations: business owners, manufacturers, engineers, and industry professionals sharing firsthand experiences about how policies affect their companies, employees, and customers.

That is what makes the National Association of Trailer Manufacturers (NATM) Regulatory Roundup different.

This year marked the largest Regulatory Roundup in NATM history, with 40 members attending and 64 meetings conducted with members of Congress and congressional staff. Together, NATM Members represented an industry that manufactures an estimated 77% of the nearly 1 million new trailers registered annually in the United States and supports more than half a million American jobs.

For longtime attendees and first-time participants alike, the event was about more than meetings and talking points. It was about understanding how legislation

develops, building relationships, and ensuring the trailer industry has a voice in discussions that can impact manufacturers and consumers alike.

The week kicked off Monday, April 20, with a private Capitol tour led by Bart Gordon, a retired Congressman from Tennessee. Members gathered on the Capitol steps before walking through the historic halls where legislation takes shape. Attendees were also able to snap photos while visiting the Speaker of the House’s veranda, which offers a spectacular view of D.C. and the Washington Monument.

There was something memorable about seeing everyone together in that setting. Beyond the architecture and history, there was a realization that the discussions taking place over the next few days could help shape the future of the industry. Walking the same halls where policies are debated and decisions are made gave members a behindthe-scenes perspective that some had never experienced.

Tuesday morning started early as members gathered at K&L Gates offices to prepare for the day ahead. Teams

Regulatory Roundup attendees wrap up a Capitol Hill meeting after discussing issues impacting the trailer industry.

reviewed talking points and handouts prepared by NATM, while veteran attendees helped guide first-time participants through the process. Some groups headed directly to their first meetings while others finalized schedules and strategy before stepping into the legislative offices.

The conversations focused on key topics affecting the trailer industry, including NATM's Compliance Verification Program (CVP), Trailer Safety Week, and broader industry issues impacting manufacturers. Members also discussed an important challenge facing the industry: because trailers are defined as motor vehicles, legislation and regulations intended for other vehicle sectors can sometimes unintentionally affect trailer manufacturers and operations.

Having a seat at the table for these discussions matters. The goal is not simply to react to legislation after it happens, but to help policymakers better understand the trailer industry before decisions are made.

For many attendees, the most memorable moments came from the conversations and experiences that happened along the way.

Dexter's Randy McMann recalled one particularly memorable meeting with Indiana’s Rudy Yakym, saying, "Meeting with Rudy really stood out to me. We walked through a live Ways and Means meeting, and he pointed out the back table where he said much of the last budget had been hammered out.” McMann also noted that what makes Regulatory Roundup different from other industry events is: "Seeing the real grassroots efforts of NATM. Working side by side with members, some of whom are competitors, for a common effort. Seeing and engaging in the real workings of D.C."

Dave McKee of ATW talked about his experience by stating, "Direct FaceTime with Congressman Taylor of Ohio and Congressman Joyce of Pennsylvania was very valuable. Both represent districts where ATW manufactures, employing 400+ between the two districts."

He also noted how meaningful it was to see the industry's presence becoming more recognized:

"It was especially rewarding to see the work of NATM paying off as several of the House and Senate offices I met with recognized NATM, our industry and me in a few cases. They are getting to know who we are and our impact in the industry. While I selfishly want to meet with leaders representing districts ATW has a presence in, the Roundup is rewarding in the sense that we are representing our industry, and I believe making a difference for manufacturers from a regulatory standpoint and for consumers from a safety standpoint."

He continued by stating, "Often lobbyists are viewed in a negative light when in fact the vast majority are made up of people like us—no hidden agenda, no bribes—just business

Continued on Page 13

TOP: NATM Staff (from left) Aaron Langer, Scott Crimmins, and Kevin Sander enjoy the sights between Hill meetings. MIDDLE: Bart Gordon, a retired Congressman from Tennessee, gives the NATM group a tour of the Capitol. BOTTOM (from left) Ginger Baker Sanhueza with NATM, Rep. Mike Collins of Georgia, and Jason Miller with Carry-On Trailer wrap up their productive meeting.

Continued from Page 11

owners and employees trying to do what is right for our industry. I would highly recommend others from our industry experience this firsthand—at least once."

For Marcus Hester of EMCO Industries, the impact of conversations in Washington continues after the trip, stating, "We met directly with Congressman Brecheen of Oklahoma, who is a customer and supporter of our industry. His office has already followed up with a site visit to EMCO and is planning a site visit for the Congressman later this year."

Hester also shared that conversations generated additional engagement with a site visit planned from Senator Lankford’s office as a direct result of meetings in D.C.

When asked what he would say to someone considering attending for the first time, Hester said:

"Our meetings are very conversational, and the staffers and members are both typically engaged since our talking points are mostly common-sense items that they agree with, and in a lot of cases, can relate to. NATM makes

it easy to attend these meetings and does a great job in providing material to help guide the conversations."

Wednesday brought the group back together at K&L Gates for a policy-focused day of presentations and discussion. Members heard from K&L Gates Analyst Finch Fulton about emerging issues and what may be on the horizon, followed by a congressional staff panel discussing the Surface Transportation Bill. K&L Gates’ Brian Hopkins also provided an update on trade and tariffs, including developments surrounding steel, aluminum, and ongoing discussions regarding tariff refunds.

Behind the scenes, significant coordination takes place long before members arrive in Washington.

Brody Garland of K&L Gates explained that selecting meetings involves much more than simply scheduling appointments.

"There are many factors that we consider when putting together congressional meetings: what committees members sit on, what issues they care about, and what bills they have sponsored. But in its simplest form, advocacy is about letting people know why something should matter to them."

Garland explained that congressional meetings are strategically centered around NATM Member locations and communities.

"We are a representative democracy, and the men and women we send to Congress are there to listen to the voters they represent."

He also emphasized that member participation is what makes the event successful.

"I can't stress this enough. NATM Member participation ALWAYS makes a noticeable difference in conversations with policymakers. Members of Congress want to hear from the people that live in their districts, the businesses that are the lifeblood of their local communities."

When asked what most people do not realize about organizing Regulatory Roundup, Garland's answer returned to the same point:

"This event is unachievable without the faces and voices of the people our lawmakers represent. Without their presence, our job becomes impossible."

Regulatory Roundup is more than a few days in Washington, D.C. It is an opportunity for members to tell the story of their businesses, their employees, and their industry.

This year's record attendance and participation showed something important: when NATM Members come together and speak with one voice, it matters. ■

(From left) Daniel Luby with BoatMate Trailers, Alex Stowe with NATM, Nathan Uphus with Felling Trailers, and Heather Gonzales with Triple Crown Trailers take meetings on Capitol Hill.

Fresh Faces on the Hill: NATM Staff Share First Regulatory Roundup Experience

By Klaire Perez, NATM Marketing Coordinator, and Izabella Chesney, NATM Marketing Specialist

Every year the National Association of Trailer Manufacturers (NATM) hosts the annual Regulatory Roundup in Washington, D.C. The Roundup includes speakers and presenters from a variety of industry groups and agencies such as the National Highway Traffic Safety Administration (NHTSA), Federal Motor Carrier Safety Administration (FMCSA), the National Association of Manufacturers (NAM), staff members of key congressional committees, as well as other trailer industry experts discussing the industry's status and future. NATM also coordinates Capitol Hill Visits. Participants are grouped into teams and visit the offices of their respective Members of Congress. These meetings allow NATM Members to discuss the impacts of legislation on the trailer industry and educate legislators on NATM’s safety initiatives.

NATM sends several staff members to D.C. to help advocate and assist with capturing the experience. This

year NATM sent two members from the marketing team, Marketing Specialist Izabella Chesney and Marketing Coordinator Klaire Perez, who both got to experience D.C. for the first time, NATM-style. They shared first-hand experiences of what the trip was like and gave insight on what to expect as a first-timer with NATM in D.C.!

Izabella’s Experience

When I heard that I had the chance to join NATM in D.C., I was absolutely thrilled. It was an amazing opportunity for me to represent the light- and medium-duty trailer industry. I got together and met with members of Congress to educate them on who we are and what issues are important to our industry. As someone who originally had no knowledge about the light- and medium-duty trailer industry, I have gotten the chance to learn so much in my two years with NATM.

(From left) Klaire Perez with NATM, Jacob Crabb with Diamond C Trailers, Rep. Josh Brecheen of Oklahoma, and Marcus Hester with EMCO Industries.

Participating in Regulatory Roundup & Capitol Hill Visits was a great experience for me. I loved getting the chance to meet with representatives and advocate for the people I help every day. I got paired in a group with two other NATM Members for our Capitol Hill Visits: Steve Aiuto of General Motors (GM) and Conrad West of EZ Loader Boat Trailers, who is no stranger to the advocacy work NATM does and has been participating in it for many years. I may be biased, but it was a dynamite team, and I know we made an impact with everyone we met.

I was a little nervous at the beginning since it was my first time, but I was paired with seasoned members who knew what they were doing. It helped that NATM and our partners at K&L Gates set us up for success with notes and booklets to read from. We got to meet with state representatives that we are familiar with. I’m from Washington State, and Conrad has a facility in Spokane, so it was exciting getting to talk to people who directly impact my home state. We also met with representatives from Arkansas, Wisconsin, and Michigan; all of which one or more of our group members had a connection with.

While I serve all members of the Association, I work heavily on the NATM Dealer Team and get the chance to work with our Dealer Affiliates regularly. I was thrilled to see one of our initiatives this year directly advocated and impacted our Dealer Affiliates. We highlighted The SemiTrailer Tax Parity Act that was introduced to the House in March of 2026. NATM is advocating that they add the

distinction for light- and medium-duty trailer dealerships and urging Members of Congress to support parity for these dealerships and small businesses. This would mean dealerships could fully deduct interest paid on floor plan financing. This would be a huge win for the industry and make an impact on trailer dealerships. We also covered other important topics like Trailer Safety Week, the Trailer Safety Improvement Act, side underrides, tariffs and trade, and so much more. It was reassuring to speak to representatives and hear that they too share our concerns about road safety and would do what they can to support our initiatives.

Regulatory Roundup was very informative, and it was so unique getting to see our members ask the important questions to people who have a direct line to those who make the changes. It’s inspiring to have one-on-one conversations with our members and Dealer Affiliates. It gave me more insight into their day-to-day lives and really set in concrete the important work NATM is doing daily to represent the industry.

I’m proud to work for an association that advocates for its members and cares about how laws are impacting them. This experience gave me a deeper understanding of what we do and I plan on encouraging as many members as I can to join us in the coming years, because members of Congress are remembering us. They are paying attention to what affects the industry, and we ARE making change happen every single time. I can’t wait to go back in the future and continue the important work NATM is doing!

Klaire’s Experience

Walking into the 2026 NATM Regulatory Roundup & Capitol Hill Visits, I was honestly very nervous. This was my first time attending the event, and before this experience, my only exposure to it was putting together the brochures we hand out. At the time, I didn’t fully understand where those brochures went or the impact this event truly had on the trailer industry. After spending three days in Washington, D.C., educating policymakers, engaging in conversations on Capitol Hill, and connecting with NATM Members from across the country, I now understand just how important this event really is.

At first, the idea of speaking with congressional staff and policymakers felt intimidating. However, NATM made the experience incredibly welcoming and approachable. Attendees were grouped with others from their home states, making conversations feel more familiar and allowing teams to discuss issues directly impacting their regions. NATM also paired first-time attendees with experienced members who had participated in the event for years. Along with Jacob Crabb, from Diamond C Trailers, a fellow first-timer, we were fortunate to be grouped with Marcus

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(From left) Steve Aiuto with General Motors, Conrad West with EZ Loader Boat Trailers, and Izabella Chesney with NATM.

Hester, from EMCO Industries, attending his 11th NATM Regulatory Roundup, and his experience and guidance helped ease my nerves tremendously. NATM also ensured we felt prepared by providing folders filled with resources, talking points, visual aids, and follow-up materials for congressional offices. It quickly became clear that no one was expected to navigate the experience alone.

One of the most inspiring parts of the event was seeing how engaged both members and first-time attendees were during the Capitol Hill Visits. Members confidently shared industry concerns, asked thoughtful follow-up questions about issues affecting their states, and advocated for the trailer industry in meaningful ways. It was a reminder that these visits are more than just meetings, they are opportunities for our industry’s voice to be heard directly by policymakers.

After a full day on Capitol Hill, the dinner with NATM Staff and Members was the perfect opportunity to unwind, reflect, and connect with peers across the industry. Conversations ranged from discussing the day’s meetings to sharing experiences and building new relationships. It was one of my favorite parts of the trip because it highlighted the strong sense of community within NATM.

was a panel featuring Congressional Chiefs of Staff, which was especially exciting and gave attendees additional perspective on the legislative process and industry advocacy efforts.

Looking back, this experience completely opened my eyes on NATM’s advocacy efforts. Before attending, the Regulatory Roundup was simply an event I helped promote on the backend through marketing materials. Now, I understand the real impact those efforts have in helping connect our industry with policymakers and ensuring the trailer industry’s voice is represented where important decisions are made. The experience was inspiring and unlike anything I had ever participated in before. I would gladly attend again and encourage more members, especially first-time attendees, to take advantage of this unique opportunity.

It Could Be Your First Experience Too

The NATM Regulatory Roundup & Capitol Hill Visits serve as a powerful reminder of how important advocacy is to the future of the trailer industry. This year, NATM gave two members of the marketing team a chance to experience that first-hand for the first time ever. They were able to witness just how important these trips are, not just for educating policymakers, but for understanding the real impact our industry has when we show up and speak together. We encourage members to stay engaged with NATM and look for opportunities to get involved in future advocacy efforts, whether by attending next year’s Regulatory Roundup or participating in other initiatives that help echo the trailer industry’s voice. Next time, this could be your experience, too. ■ Continued from Page 15

The final day featured the Regulatory Roundup speaker sessions, where attendees heard from experts discussing relevant and emerging industry topics, including trade, tariffs, and policy developments. One of the most memorable sessions

NATM Dealer Affiliates, Members, and Staff gather in Washington D.C. for the annual Regulatory Roundup & Capitol Hill Visits in April 2026.

Join The Cause: NATM Makes Regulatory Roundup Easy

By Izabella Chesney, NATM Marketing Specialist

Every year the National Association of Trailer Manufacturers (NATM) hosts the annual Regulatory Roundup & Capitol Hill Visits in Washington, D.C. If you’re not a lawyer or a lobbyist, it can sound intimidating. NATM and the Association’s government affairs representatives from K&L Gates based in Washington, put in the leg work so attending members and Dealer Affiliates can show up and make an impact.

K&L Gates coordinates Capitol Hill Visits. Participants are grouped into teams and visit the offices of their Senators and Representatives. These meetings allow NATM Members to discuss the impacts of legislation on the industry and educate legislators on NATM’s safety initiatives face to face.

On the following day, the Roundup includes speakers and presenters from a variety of industry groups and agencies such as the National Highway Traffic Safety

Administration (NHTSA), Federal Motor Carrier Safety Administration (FMCSA), the National Association of Manufacturers (NAM), staff members of key congressional committees, as well as other industry experts discussing the industry's status and future.

NATM Members and Dealer Affiliates all have the chance to join NATM during Roundup, and it’s always exciting to see new faces each year. The more that come, the bigger the impact.

Among the new attendees for 2026 were Jacob Crabb, a manufacturer member who represents Diamond C Trailers, and Zachary McCalley, a Dealer Affiliate who represents Superstar Trailers. From provided talking points to seasoned mentors, they had all the support they could ask for.

Continued on Page 19

Zachary McCalley (right) , a Dealer Affiliate who represents Superstar Trailers, attends 2026 Regulatory Roundup. This was McCalley's first year at the event. Photo by NATM Staff.

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How was your first experience at Regulatory Roundup?

“Honestly, it was better than I anticipated. Not that the bar was low or anything, just I didn't know what to expect. It was really insightful in terms of being able to see what NATM has been working toward for years, for decades, and be able to see firsthand the work that they've put in and connecting with lawmakers and bringing real issues from the trailer industry. I would definitely encourage if you're in the trailer industry, be it vendor, be it manufacturer, dealer, if you're at all affiliated, coming here again, you get visibility into what's going on in Washington and how it potentially could affect our industry and actually have a voice to be able to voice your concerns and connect with those lawmakers.” - Jacob Crabb

NATM focuses on real issues and concerns in the industry. The Association wants to ensure your voice is being heard. Joining Regulatory Roundup isn’t reserved for those already well-versed in legislation affecting the industry. You’re set up to make the most impact without being an expert ahead of time.

“The beauty to this is there's a ton of work that goes on behind the scenes to set you up for success. There is no time frame where you're getting set up for failure. They give you talking points. They give you keynotes. And it worked out really well because there were some issues that were very much dealer-specific. And it was great that we were here to represent the dealer side of it. We went and talked to all of our representatives. We're out of Texas, and so we got to go straight into there and be part of a bigger cause for all dealers in Texas.” - Zachary McCalley

NATM does its best to setup the teams for success. From talking points to booklets, you’re handed everything you need to represent the industry. K&L Gates works to pair attendees

with their local representatives. Members of Congress are more interested when meeting with constituents, and the impact is much bigger when you can relate to the local issues and share your own experience as a resident of that state.

What advice would you give a newcomer? Would you recommend attending this to your peers?

“Oh, for sure. Since NATM has been doing this so long and there's a number of the Board Members and folks that are coming that have been doing it, I was joking with one of them, Marcus, who was leading my group, that he was a veteran.

I'm like, I'm just following the veteran. He's done it 10, 12 times, knows what to expect, makes it super easy, makes it very open to where that you have a voice to speak in. Even being a first-timer coming in, I had a voice in those conversations.

It's definitely super smooth. K&L Gates, the organization that NATM works with in Washington, they did a phenomenal job making the schedule easy, smooth. Get ready to do some walking, but that's good for all of us. The opportunity is there. You just got to be willing to come and take it.” - Jacob Crabb

Each group is paired with someone who is a seasoned Regulatory Roundup attendee. NATM makes sure you have guidance and support throughout the process, so the entire experience feels much less daunting.

“I think that most dealers need to be involved. It's an incredible experience to see that it is a combined effort with manufacturers and dealers to achieve this. The core of the mission is trailer safety, and the manufacturers can do everything they want, even in legislative, but if that doesn't translate to the end user, it's almost for nothing.

Dealers being involved to support their manufacturers, I think, is huge. And dealers being involved to support the end-user is a huge purpose behind it. The more dealers involved in this context would only create an easier and better business for all dealers.

There's absolutely no reason you shouldn't. There's nothing more important you're doing today for your business than spending time up here.” - Zachary McCalley

It was exciting to have dealer representation this year, especially with talking points that directly impacted dealers in the industry. NATM is excited to see such passion and inspiration coming from this important trip.

Joining Regulatory Roundup & Capitol Hill Visits helps to reach more people and make a deeper impact. Whether you’re a first-time attendee or a longtime advocate, joining NATM’s Regulatory Roundup & Capitol Hill Visits is a powerful way to help shape the future of trailer safety and ensure the industry’s voice is heard in Washington. ■

NATM Regulatory Roundup participants, including Jacob Crabb with Diamond C Trailers (right), wrap up a meeting. This was Crabb's first NATM Regulatory Roundup & Capitol Hill Visit. Photo by NATM Staff.

Exhibitor Essentials for 2027 NATM Convention & Trade Show

By Aileen Valido, NATM Events Director

As planning continues for the 2027 National Association of Trailer Manufacturers (NATM) Convention & Trade Show in Nashville, Tennessee, exhibitors are encouraged to stay up to date on several important details related to booth setup, planning tools, and available show resources.

New Exhibitor Resource Center on Map Your Show Platform

New this year, and as part of NATM’s continued effort to improve the exhibitor experience, exhibitors will have access to the Map Your Show (MYS) Exhibitor Resource Center (ERC), a centralized digital hub designed to simplify event planning and streamline participation.

The ERC is designed to help exhibitors manage their participation in one place. It allows users to:

› Manage virtual booth profiles and company listings

› Complete task checklists and track important convention deadlines

› Access key show information

› Update online listings and product

categories for attendee searches

› View exhibitor leads and performance data

This platform is intended to help exhibitors stay organized, improve visibility, and maximize their presence before and during the show.

Booth Furnishings Not Included

As stated in the contract, booth furnishings and materials — including carpet, tables, chairs, wastebaskets, electrical services, Wi-Fi, and other related items — are not included with booth space. Booths in aisles 100-300 come carpeted in Halls B1-3. Booths located in aisles 400-1400 come uncarpeted, and exhibitors will need to order through Freeman for carpeting.

These items must be ordered separately through the official show decorator. Full ordering instructions will be included in the Exhibitor Resource Center later this year.

If you have any questions about the 2027 NATM Convention & Trade Show, contact NATM Events Director Aileen Valido at Aileen.Valido@natm.com or call (785) 272-4433. ■

Free Hotel Night, Registrations for Qualified New Trailer Manufacturer Attendees at 2027 Convention

By Catie

Elevate your industry presence as the National Association of Trailer Manufacturers (NATM) extends a warm invitation to new NATM Members for the 2027 NATM Convention & Trade Show in Nashville, Tennessee, from Feb. 1518, 2027! NATM is thrilled to announce the New Trailer Manufacturer Promotion, an opportunity for NATM Trailer Manufacturer Members who have not experienced the excitement of the NATM Convention & Trade Show previously, or who have not attended in the last five years.

This promotion entitles eligible trailer manufacturing companies that have not attended the NATM Convention & Trade Show in the last five years to two complimentary full registrations, two complimentary spouse/partner registrations, and the added luxury of one free hotel room night per qualifying company! Seize the chance to immerse yourself in

industry insights and dynamic networking at this premier event.

The NATM Convention & Trade Show is the annual trade show for the light- and medium-duty trailer industry. With an attendance of over 1,500 trailer manufacturers and suppliers each year, this "must attend" event promises a wealth of education, networking opportunities, and industry insights. The 2026 Trade Show witnessed the participation of more than 240 exhibiting companies, offering attendees a diverse array of cutting-edge products and services.

To see if you qualify for the New Trailer Manufacturer Promotion, reach out to NATM Membership Specialist Kevin Sander at Kevin.Sander@natm.com or (785) 272-4433 for details. Elevate your industry engagement and be part of the excitement that defines the NATM Convention & Trade Show! ■

Rutkowski, NATM Membership & Events Coordinator

BUILT HERE . TRUSTED EVERYWHERE.

For over 65 years, Dexter has built a legacy of quality by manufacturing trailer components right here in America. Our products are rigorously designed and tested to go farther, last longer, and perform when it matters most. With a commitment to safety, durability, and innovation, we continue to deliver solutions you can trust.

American Made Reliability for the Long Haul

Attention Exhibitors: Booth Purchase Advisory Regarding Columns for 2027

By Aileen Valido, NATM Events Director

As excitement builds for the upcoming National Association of Trailer Manufacturers (NATM) 2027 Convention & Trade Show at the Gaylord Opryland Ryman Exhibit Hall, Feb. 15-18, 2027, NATM wants to ensure that all exhibitors are well-informed about an essential aspect of booth purchases this year: the presence of structural columns within the exhibit halls.

The 2027 Exhibit Hall in Ryman B has structural columns every 30 feet, and if booths are merged, these columns could directly intersect with them. While most columns will be discreetly tucked away between a double layer of pipe and drape, it's crucial to keep them in mind when planning your booth space.

Visual Aid: Recognizing Structural Columns in Ryman Hall

To give you a visual aid, there's a photo of Ryman Hall below, showcasing these columns, alongside the 2027 NATM Convention & Trade Show booth sales map on the next page. In this map, the column squares are highlighted in yellow. Take a moment to review these visuals to grasp the layout of the exhibit halls and the location of these columns.

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In efforts to maximize booth spaces and minimize column interference with exhibitors of all sizes, NATM has already merged certain booth spaces ahead of the sales process to accommodate structural columns.

NATM kindly asks all exhibitors to consider these factors when purchasing booth space. Please note, you are still able to purchase neighboring booths and the NATM Staff will merge them for you on the map.

Merged booths will also be larger than the usual 10’ increments due to the columns – please talk with an NATM staffer to verify the true dimensions of your booth floor plan.

Guidance for Exhibitors: Tips for Selecting Booth Spaces

When selecting your booth(s), don’t forget to pay close attention to the small square boxes on the MapYourShow Booth Sales map – they signify the presence of columns within the exhibit halls. Please see the diagram below in which the squares are highlighted to indicate structural columns.

The Association is committed to making the 2027 NATM Convention & Trade Show a resounding success, and your cooperation in navigating these booth purchase considerations is integral to that goal.

Should you have any questions or concerns regarding booth purchases or the exhibit hall layout, please don't hesitate to reach out to NATM Event Director Aileen Valido at (785) 272-4433 or Aileen.Valido@natm.com.

Thank you for being a part of the excitement surrounding the 2027 NATM Convention & Trade Show. NATM can’t wait to make it an event to remember! ■

This snapshot of MapYourShow shows yellow squares where the columns are located and which booth spaces are affected.

Spotlight Your Latest Trailer Components at the 2027 Trailer Trends & Tech Showcase

By Aileen Valido, NATM Events Director

Innovation continues to shape the trailer industry, and advanced components are leading the way. At the 2027 Convention & Trade Show, the National Association of Trailer Manufacturers (NATM) will once again feature the latest breakthroughs in the light- and medium-duty trailer market through its Trailer Trends & Tech Showcase. This special exhibit gives NATM Trade Show exhibitors another valuable way to engage potential customers and highlight their products beyond the boundaries of their booth space.

Have a new product that will enhance trailer safety or manufacturing and production? Have an exciting component to showcase to prospective customers? Or is it a new service that will save trailer manufacturers thousands? For just $750 per product, you’ll have the opportunity to introduce your new products to key industry leaders at the 2027 show in Nashville, Tennessee.

Email NATM Events Director Aileen Valido at Aileen. Valido@natm.com for the online application and for

additional requirements for participation. The deadline to submit your product application is Dec. 11, 2026. Please note that NATM will not accept on-site submissions.

Recognition

Not only will the Trailer Trends & Tech Showcase highlight your cutting-edge components, but your peers and customers also will be able to participate in the selection process by voting for awards in multiple categories on the Convention Mobile App. The recognition and awards gained from participation in this showcase will assist in raising market awareness of your innovative new product.

During the NATM Convention & Trade Show, manufacturers

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will have the chance to vote on their favorite products on the Convention Mobile App. Once the voting process closes, the winners will be presented with awards on the Trade Show floor during the event. The winning awards will be announced on Thursday, Feb. 26, at 10:00 a.m. Winners will also be featured in NATM’s Tracks Magazine and will have the opportunity to be considered for a special article featuring their product.

Criteria and Display

The Trailer Trends & Tech Showcase is only open to vendor exhibitors at the 2027 Convention & Trade Show, and the submission must be a physical product that can be on display at the event. The product release date must be any time after Jan. 1, 2025.

Participating exhibitors must bring their product to the show floor on Tuesday, Feb. 16, between 1:00 p.m. and 4:00 p.m., or ship the product to the warehouse addressed to NATM Show Management. The deadline to submit your product application is Dec. 11, 2026.

Raffle

Innovation is best experienced firsthand, which is why NATM is excited to offer the Trailer Trends & Tech Showcase raffle — an outstanding opportunity for trailer manufacturers and dealer attendees to engage with the showcased products in a unique way.

By participating in the raffle, attendees get a chance not only to witness the innovation of your products but also take them home! The raffle will take place at 11 a.m. on Thursday, Feb. 18. It is optional to participate in the raffle and exhibitors in the Trailer Trends & Tech Showcase can choose whether they participate during the application process.

Participation in the Trailer Trends & Tech Showcase is competitively priced at $750 per product. As NATM is the only 501(c)(6) not-for-profit trade organization in the light- and medium-duty trailer industry, this participation fee directly supports the educational programming and funding that have a positive and lasting impact on trailer safety nationwide.

When your company contributes to NATM through exhibiting, sponsorships, and advertising, you directly support initiatives that empower and improve the light- and medium-duty trailer industry at all key stakeholder levels, including end-users, suppliers, trailer manufacturers, dealers, law enforcement, and traffic safety organizations. From educational outreach on trailer maintenance and safe towing practices to end-users, to improving access to reputable resources for trailer manufacturers, your involvement creates a multiplier effect of positive impact by supporting the only not-for-profit trade organization dedicated to improving light- and medium-duty trailer safety.

For more information about the developing schedule, go to Page 31.

If you have any questions about the 2027 NATM Convention & Trade Show Trailer Trends & Tech Showcase, contact NATM Events Director Aileen Valido at Aileen.Valido@natm.com or call (785) 272-4433. ■

Maximize Your Impact: Sponsor the Convention Today

By Aileen Valido, NATM Events Director

As a not-for-profit 501(c)(6), the National Association of Trailer Manufacturers (NATM) relies on the annual Convention & Trade Show to fund association programming. Revenue generated from the Convention is directly funneled back into benefits for members including government affairs representation and advocacy, the Compliance Verification Program, the creation of reputable safety resources and education, including the NATM Academy training program and nationwide Trailer Safety Week efforts. It is thanks to the support of sponsors that NATM is able to offset costs for the Association, attendees, and ultimately the industry at large.

Sponsoring not only provides outstanding brand exposure and visibility within the light- and mediumduty trailer manufacturing industry, but it also highlights your support and commitment to the field. For companies looking to connect with industry decisionmakers, this is the event to generate excitement!

Sponsorships for the 2027 NATM Convention & Trade Show are now available. The success of the NATM Convention is directly tied to the support of its generous sponsors. There are marketing and general sponsorship opportunities available from $500 to $50,000 to fit any budget and strategy,

including networking receptions, the Welcome Event featuring Dueling Pianos, Trade Show lounges, and more!

Being a sponsor allows your company early access to booth selection for the 2028 show and provides a wide range of exposure, both electronically on NATM’s website and mobile app, and in print in several issues of Tracks Magazine. This name recognition will help drive customers to your booth and provide unique opportunities for your team to make meaningful connections with attendees.

NATM will work with you to find the sponsorship opportunity that best fits your company’s goals. Several key sponsorships are still available and expected to sell out fast.

Available Sponsorship Opportunities:

You can find the full 2027 Sponsorship Brochure at NATM. com/Sponsor. Again this year, exhibitors can select their sponsorships while choosing their booth space or they can contact NATM Events Director Aileen Valido at (785) 272-4433 or Aileen.Valido@natm.com for assistance. NATM looks forward to seeing you all in Nashville! ■

NATM Returns to Nashville for 2027 Convention & Trade Show

By Meghan Ryan, NATM Assistant Director

The National Association of Trailer Manufacturers (NATM) is heading back to the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, Feb. 15–18, 2027. The light- and medium-duty trailer industry is invited to come together with trailer manufacturers, suppliers, and service providers to improve the industry through education and connection.

The NATM Convention & Trade Show stands as the industry’s leading event run by a not-for-profit association, meaning every dollar goes right back into serving members. Attendees can expect learning, connection, and a close look at the newest products shaping the trailer world.

What’s Ahead for 2027

› Networking Moments: Meet peers, build relationships, and explore opportunities that help move the industry forward.

Product Highlights: See new technologies and services that spotlight the future of towing on the exhibit hall floor and in the Trailer Trends & Tech Showcase.

› Industry Insights: Hear from seasoned voices on trends and challenges shaping the field.

Nashville Experiences: When sessions wrap, enjoy the food, music, and culture that make the city famous.

Gaylord Opryland Room Block

› Workshops and Forums: Learn about industry changes, new ideas, and useful tools to support your business.

The Gaylord Opryland is known for its sweeping indoor gardens and warm hospitality. NATM has secured a

NATM returns to Nashville, Tennessee, for the 2027 Convention & Trade Show. Photo provided courtesy of Nashville Convention & Visitors Corp.

special room rate of $239 per night, with reservations now available at NATM.com. Booking through NATM is the only way to guarantee the official rate. Please be aware of unauthorized groups using NATM’s logo— only emails ending in @natm.com are legitimate.

Trade Show & Booth Space

The Trade Show exhibit hall is part of the Gaylord Opryland facility, ensuring easy access to all the latest products, technologies, and solutions in the trailer industry without ever leaving the building. Explore innovations and network with leading manufacturers, suppliers, and industry experts.

The NATM Member rate for a 10’ x 10’ booth is $2,247. Booth spaces for non-members are $4,494. All NATM Members and non-members alike are now eligible to purchase booth space starting June 24, 2026. For more information about the booth selection process, turn to Page 30.

Food and Fun for All

With 15 restaurants and lounges, the resort offers options for every taste. Families can also enjoy SoundWaves, the resort’s indoor/outdoor water experience. For those eager to explore, Nashville’s well-known food and music scene is just minutes away.

Sponsorships

Sponsorship opportunities range from $250 to $50,000, offering early booth selection and year-round visibility across digital and print channels. Support from sponsors helps make the event possible and strengthens the experience for attendees.

New Attendee Promotion

New member manufacturers—or manufacturers who haven’t attended in five years—may qualify for two complimentary full registrations and up to two hotel nights. Contact NATM Membership Specialist Kevin Sander at Kevin.Sander@natm.com for details.

Stay Connected

More updates will be shared this fall. Sign up for event emails at NATM.com/Convention. NATM looks forward to welcoming you back to Nashville in 2027. For questions about sponsorships or exhibit spaces, contact NATM Events Director Aileen Valido at Aileen. Valido@natm.com or call (785) 272-4433. ■

TOP: Bourbon Street Blues and Boogie Bar are a few of the popular stops in downtown Nashville. BOTTOM: The Gaylord Opryland is the host site for the 2027 Convention & Trade Show and is known for its sweeping indoor gardens and warm hospitality. Photos provided courtesy of Nashville Convention & Visitors Corp.

Booth Selection for 2027 Convention & Trade Show Now Open to All

By Aileen Valido, NATM Events Director

The National Association of Trailer Manufacturers (NATM) Convention & Trade Show features suppliers and service providers exhibiting on the show floor, while light- and mediumduty trailer manufacturers walk the floors to shop. Once again, NATM is using Map Your Show’s online booth sales software for the event, which will be held at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, Feb. 15-18, 2027.

This program allows for real-time booth selection and significant time savings for exhibitors. The cost for NATM Members for a 10’ x 10’ booth is $2,247. Booth spaces for non-members of NATM are $4,494. The booth cost includes two complimentary booth worker registrations.

Booth selection for the 2027 Convention & Trade Show is now available for all NATM Members and non-members!

NATM Members were sent an email from NATM notifying you

that the booth sales application is now available online for your company. The email contains a unique code that when entered, pre-populates the online booth sales application. Once logged in, exhibitors can view the 2027 Trade Show floor plan and select the desired booth(s). During the completion of the online application, exhibitors pay for their booth(s) with a credit card. Once NATM approves the application, an email containing login credentials to the exhibitor dashboard is sent. The dashboard allows exhibitors to update their company profile and contact information and view other important information relevant to the upcoming show.

As always, the sign-up for booth space is first come, first served.

If you have any questions regarding how to book your exhibit space at the 2027 NATM Convention & Trade Show, contact NATM Events Director Aileen Valido at Aileen.Valido@natm.com or (785) 272-4433. ■

2027 Convention Developing Schedule

Nashville, Tennessee | February 15-18, 2027

Monday, February 15th

Registration

4:30 p.m. - 7:00 p.m.

Welcome Networking Event featuring Dueling Pianos

6:00 p.m. – 8:00 p.m.

Tuesday, February 16th

Registration

8:30 a.m. – 7:00 p.m.

Workshop Session 1

9:30 a.m. – 11:00 a.m.

Technical Forum Session 1

9:30 a.m. – 11:00 a.m.

Lunch and Legislation: Government Affairs Lunch & Learn

11:00 a.m. - 1:30 p.m.

Exhibitor Move In Noon – 6:00 p.m.

Workshop Session 2

2:00 p.m. – 3:30 p.m.

Technical Forum Session 2

2:00 p.m. – 3:30 p.m.

NATM PAC Reception**

3:50 p.m. – 4:30 p.m.

Newcomer Orientation & Reception

4:00 p.m. – 6:00 p.m.

President’s Reception

6:00 p.m. – 7:30 p.m.

Wednesday, February 17th

Registration

8:00 a.m. – 4:30 p.m.

Exhibitor Move-In

8:00 a.m. – 11:00 a.m.

Bacon & Brilliance: Association Update and Awards Brunch

9:00 a.m. – 11:00 a.m.

Trade Show Open

11:30 a.m. – 5:00 p.m.

Trade Show Reception 3:00 p.m. – 5:00 p.m.

Thursday, February 18th

Exhibitor Move In

8:30 a.m. – 9:00 a.m.

Registration

9:00 a.m. – Noon

Trade Show Open

9:00 a.m. – Noon

Coffee with Exhibitors 9:00 a.m.-10:00 a.m.

Trailer Trends & Tech Showcase Awards & Raffle

10:00 a.m. –10:30 a.m.

CVP Failures and Trailer Technology Workshop

11:00 a.m. - Noon

Exhibitor Move Out Noon – 5:00 p.m.

**The PAC Reception may only be attended by NATM's "Restricted Class," which includes certain NATM employees, individual and other noncorporate NATM Members, and certain employees of corporate members with pre-approval.

Jump Start Convention Networking with NATM Advertising

By Samantha Darling LaCount, NATM Tracks Editor

Now is the time to start planning your marketing strategy for the upcoming National Association of Trailer Manufacturers (NATM) 2027 Convention & Trade Show.

February may feel far away, especially with summer in full swing. That's why NATM created a convenient "set it and forget it" Convention Advertising Special. Reserve your advertising opportunities now, then focus on business knowing your Convention marketing is already in motion.

By signing up early, you'll secure your advertising placements and be added to NATM's advertising reminder list. As artwork deadlines approach, NATM will send several reminders to help ensure you stay on track and don't miss any important dates.

What's Included in the Convention Advertising Special?

NATM selected the most effective ways to reach Convention attendees before they arrive at the show. For $2,500, you get:

› Two full-page ads in Tracks Magazine

› Placement in the Virtual Swag Bag

Tracks Magazine

Take advantage of the proven reach of Tracks Magazine with full-page advertisements in both the November/ December and January/February issues.

The November/December issue puts your company in front of attendees as they receive Convention updates and begin making plans for Nashville. The January/February issue arrives shortly before the event and is also distributed onsite, giving your company visibility both before and during the Convention.

Virtual Swag Bag

The NATM Virtual Swag Bag (VSB) is an informational email sent to all registered Convention attendees twice before the show — typically once a month before Convention and again two

weeks before the event. This provides an additional opportunity to showcase your brand, highlight products or services, and remind attendees to visit your booth on the trade show floor.

As an added convenience, all three advertising opportunities use the same ad dimensions. Submit your artwork once, and NATM will handle the placement for each opportunity. Of course, if you'd prefer to tailor your message with different designs for each placement, you're welcome to submit separate ads as well.

Take Convention advertising off your to-do list now so you can focus on business throughout the summer. To learn more about the Convention Advertising Special, contact Advertising@natm.com today. ■

Thank You 2027 Convention Sponsors!

10 Things To Do in Nashville

When visiting Nashville, everyone has their own list of must-see spots, but there are a few experiences that are considered essentials by almost every visitor. From iconic music venues to delicious Southern dishes and unique Nashville experiences, here are ten unforgettable activities that are sure to make your highlight reel.

1. Stand Where your Heroes have Stood

Two of Nashville’s most iconic live music venues, the Ryman Auditorium and the Grand Ole Opry, have hosted thousands of artists over the past century, and chances are some of your favorite musicians have performed at one or both places. Both the Ryman and the Grand Ole Opry House offer daytime tours where you can sit in the dressing rooms and stand on the stages where everyone from Johnny Cash, Aretha Franklin, Bob Dylan, and Elvis has performed.

Along the tour, hear the fascinating history of The Ryman, which was originally built as a tabernacle in 1897 and became the home to the famous Grand Ole Opry in 1943, where it remained until 1974, when it moved to the Grand Ole Opry House. Today, it is one of the most renowned music venues in the country, hosting

big-name musical acts of all genres. Located in the heart of downtown Nashville, after you’ve taken their daytime tour, snag tickets to a show in the evening.

The Grand Ole Opry, the country's longest-running radio show, is celebrating its 100th year in 2026 and still hosts live performances three nights a week, just as it has for a century. Each show features around a dozen performers, ranging from country music legends to rising newcomers.

2. Stand in the Hall of Fame Rotunda

Of course, the Country Music Hall of Fame and Museum is a must-do on everyone’s list, and for good reason. Offering a deep dive into country music’s rich history with its impressive collection of memorabilia and interactive exhibits, the museum guides visitors through the evolution of country music, highlighting its cultural significance and influence on other musical genres. The heart of the museum is the Hall of Fame Rotunda, where all members of the Country Music Hall of Fame are honored. Designed to symbolize the unity and timelessness of country music, the rotunda evokes a sense of reverence and sacredness where visitors instinctively know not to speak above a whisper as a sign of respect.

Submitted by Visit Music City

The goddess of wisdom awaits inside the Parthenon at Centennial Park in Nashville, Tennessee, the location of the 2027 NATM Convention & Trade Show. Photo provided by Visit Music City.

3. Get to Know

The Musicians Hall of Fame and Museum celebrates the legendary musicians who have shaped the sound of popular music across all genres. Located in the iconic Nashville Municipal Auditorium, the museum offers fascinating exhibits on stars ranging from Hank Williams, Sr. to the Red Hot Chili Peppers, showcasing their contributions to the world of music.

4. Hear the Heroes Behind the Hits

Songwriters are the backbone of Nashville’s music scene. While they typically work behind the scenes, witnessing them perform their own songs is a special experience you won’t want to miss. The Bluebird Cafe is the ultimate destination for songwriters, offering an intimate “in the round” setting where they showcase their original music each night. You can also catch incredible songwriting talent at venues like The Listening Room Café and 3rd & Lindsley.

5. Order the Recession Special at Robert's Western World

You’ll feel like a local when you pony up to the bar at Robert’s Western World for their famous $6 “recession special,” which includes a bologna sandwich, chips, a MoonPie, and PBR. While you’re there, take a swing around their dance floor before you hit some of the other famous honky tonks on Lower Broadway, aka Honky Tonk Highway. From staples like Tootsie’s Orchid Lounge to newer spots like Garth Brooks’ Friends in Low Places, there’s a reason Lower Broadway is world-famous! Great live music is playing all day, every day, with no cover charge. Be sure to support the local musicians by dropping a little something in the tip jar on your way out.

6. Tear Up Over Fried Chicken

Not the emotional kind of tears, more the “my mouth is burning but I have to hold it together” kind of tears that you get when you bite into Nashville’s famous hot chicken. This bold, crispy, and flavor-packed dish has been a Nashville staple for generations. For the real deal, visit Prince’s Hot Chicken Shack, the legendary birthplace of this spicy favorite. Other top spots to try include Hattie B’s, Party Fowl, and Pepperfire Hot Chicken, though nearly every restaurant in town puts its own spin on this classic.

7. Say Hello to Athena

Who is Athena? We're so glad you asked. Athena Parthenos, the goddess of wisdom, stands 42 feet tall inside the Parthenon at Centennial Park. She is the tallest indoor sculpture in the Western World and was created by local artist Alan

Lequire (whose studio is just down the road and open to the public). The Parthenon is the world’s only full-scale replica of the ancient Parthenon in Athens. Initially built for the 1897 Centennial Exposition to celebrate Tennessee's 100th anniversary, it was designed to reflect Nashville's intellectual and cultural growth, which had earned the city the nickname "Athens of the South." After you tour the Parthenon, enjoy a stroll through Centennial Park. Smack in the middle of downtown, the 132-acre park hosts several festivals throughout the year and is a community gem that includes gardens, a pond, and a large amphitheater.

8. Stroll Through Bicentennial Mall

Bicentennial Capitol Mall State Park is a scenic and historical park in downtown Nashville, sitting at the base of the Tennessee State Capitol. Spanning 19 acres, this park offers stunning views of the city skyline. Along the path, there is a 1,400 ft. granite wall detailing significant events in Tennessee’s history, a splash fountain representing Tennessee’s major rivers, a WWII Memorial, and the Carillon Bell Tower consisting of 95 bells that chime every hour to Tennesseethemed music. Across the street is Nashville’s Farmers' Market, with a food court of regional and international restaurants as well as local products and artisan goods.

9. Make Your Own Art

Nashville’s booming art scene may come as a surprise to firsttime visitors, but as a city that fosters creativity of all kinds, Nashville has become an art destination of depth and diversity. The heart of the city’s art scene is the Frist Art Museum, housed in a beautiful 1930s Art Deco building downtown. The Frist does not have a permanent collection; instead, it curates and hosts a diverse lineup of exhibitions, ranging from classical and contemporary art to photography and sculpture. While you’re there, pop into Frist ArtQuest, an interactive space designed for kids, families, and art lovers of all ages to create your own piece of art. Other art hubs include OZ Arts Nashville, the Wedgewood-Houston district, and Cheekwood Estate & Gardens. Attend one of the city’s monthly Art Crawls, where you can explore multiple galleries in one evening. With its ever-evolving art scene, Nashville provides an enriching cultural experience that is a must for anyone visiting the city.

10. Visit the Home of a US President

Step back in time at Andrew Jackson’s Hermitage, just outside Nashville, where you can explore the former estate of the seventh President of the United States. The plantation offers guided tours of Jackson’s mansion, gardens, and grounds, as well as Jackson’s tomb. The tour provides an in-depth look at the life, political career, and legacy of one of the most controversial and influential figures in American history. ■

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NATM Takes the Stage: Introducing the NATM Dealer Summit at NATDA

By Ginger Baker-Sanhueza, NATM Programming Director

Nashville, Tennessee, is known for big stages, good music, and memorable performances, and this September, the National Association of Trailer Manufacturers (NATM) is bringing its own headline act to the North American Trailer Dealer Association (NATDA) Trailer Show.

For the first time, NATM is launching the NATM Dealer Summit at the NATDA Trailer Show, bringing the education and industry conversations that members have come to know from NATM events directly to dealers and attendees in Nashville at the Music City Center. Sept. 1 will feature a full day of learning designed specifically to help dealers strengthen their businesses, build stronger partnerships, and tackle some of the industry's biggest opportunities and challenges.

The goal is simple: bring valuable education, meaningful discussion, and fresh ideas that attendees can take home and apply immediately.

From leadership and sales strategies to compliance discussions and live audience polling, the NATM Dealer Summit is designed to create an engaging experience that goes beyond sitting through presentations. Attendees can expect high-energy sessions, candid conversations, and opportunities to hear perspectives from dealers, manufacturers, and industry experts alike.

The lineup includes:

Session 1: Morning Momentum: How to Build a High Velocity Sales Team

9:00–10:30 a.m.

The day begins with energy and motivation as executive coach Dr. Rick Goodman takes the stage. Known for

his dynamic speaking style and practical approach, Goodman will share strategies to help dealerships build stronger, more effective sales teams.

Attendees will learn how to move conversations beyond price, communicate value more effectively, uncover customer needs, and build long-term customer relationships that drive results. Participants will leave with actionable tools to strengthen their teams and create more consistent sales success. This is a session your sales teams don’t want to miss.

Session 2: Beyond the Build: A Dealer’s Guide to Trailer Manufacturer Partnerships

11:00–11:50 a.m.

Successful partnerships are about much more than the trailer itself. In this session, NATM Dealer Affiliates Johnny Shelton, of NC Trailers, and Zachary McCalley, of Superstar Trailers (Texas), will share their perspectives on what dealers should consider when evaluating manufacturer relationships and why the right partnership can influence long-term business success.

Drawing from real-world experience selecting and managing manufacturer partners, Shelton and McCalley will explore topics including communication practices, lead times, warranty support, dealer expectations, business tools, marketing support, and other practical factors that impact success beyond the sale. Attendees will walk away with a framework—and actionable questions—to help evaluate both current and future manufacturing partnerships.

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Session 3: Protecting Your Dealership: Compliance, Tire Recordkeeping and Documentation

1:00–2:30 p.m.

Compliance and documentation have become increasingly important throughout the trailer industry. In this session, NATM Technical Director Scott Crimmins will provide insights into trailer safety standards, required documentation, and tire recordkeeping requirements.

Joining Crimmins will be Nathan Uphus from Felling Trailers representing a trailer manufacturer that has completed the Compliance Verification Program (CVP), offering firsthand perspective on the process and why strong systems and documentation matter.

Attendees will gain a clearer understanding of how compliance responsibilities extend beyond manufacturers and why proper recordkeeping can help protect dealerships and their customers.

Session 4: From Line to Lot: A Dealer-Manufacturer Panel

3:00–4:30 p.m.

The day concludes with an interactive session designed to get the entire room involved.

Moderated by Johnathan Bradley of All American Trailer Connection, this live panel will feature members of the NATDA Dealer Council, NATM Dealer Affiliates, and trailer manufacturers discussing real industry topics through live audience polling.

As attendees weigh in on questions in real time, panelists will respond with perspectives from both sides of the business. The session concludes with a Hot Seat finale featuring audience-submitted questions and candid discussion.

Bring your phone, bring your opinions, and come ready to participate.

The NATM Dealer Summit represents an exciting opportunity to bring the educational experience NATM Members have come to value to an entirely new stage. Whether you're looking for leadership ideas, stronger partnerships, practical compliance information, or honest conversations about the future of the industry, this year's NATM Dealer Summit promises something for everyone.

To register for the NATM Dealer Summit, visit https://buff.ly/PU7oPcI.

NATM looks forward to seeing you in Nashville this September. ■

NATM Technical Director Scott Crimmins will provide insights into trailer safety standards, required documentation, and tire recordkeeping requirements during 'Session 3: Protecting Your Dealership: Compliance, Tire Recordkeeping and Documentation.' Photo by NATM Staff.

Stop By and Say Hello: NATM Heads to the NATDA Trade Show Floor

By Ginger Baker-Sanhueza, NATM Programming Director

This September marks a dynamic new chapter for the National Association of Trailer Manufacturers (NATM) as it heads to Nashville not only to bring education to the North American Trailer Dealers Association (NATDA) Trailer Show through the new NATM Dealer Summit—but also to exhibit on the trade show floor.

If you're attending the NATDA Trailer Show, be sure to stop by and visit NATM at Booth 2931.

NATM is excited to be part of this opportunity and connect directly with both familiar faces and new members of the trailer community.

The NATM Team will be sharing information about several programs and resources designed to help dealers strengthen their businesses and better serve their customers.

Interested in learning more about becoming an NATM Dealer Affiliate? Stop by and chat about the Dealer Affiliate Program and the benefits available. From educational resources and networking opportunities to industry connections and tools designed specifically for the trailer industry, staff will be

available to answer questions and help you learn how the Dealer Affiliate program can support your business goals.

NATM Staff will be sharing information about programs that can help dealers in practical, meaningful ways, including Trailer Safety Week, industry educational opportunities through the NATM Academy, and other resources designed to help keep businesses informed and connected.

And because no trade show booth is complete without a little fun, there may be a few interactive elements mixed in, and attendees might even spot some giveaways along the way.

Most importantly, NATM simply wants the opportunity to connect.

As the NATM Team steps onto the trade show floor at NATDA, the Association is looking forward to seeing familiar faces while also introducing NATM to a new audience of dealers and industry professionals.

If you're attending the show, stop by Booth 2931, say hello, and spend a few minutes with NATM. Can’t wait to see you in Nashville! ■

Durable. Accessible. Built for the job. From quick-access tool storage to heavy-duty underbody boxes, UWS keeps your trailer organized and ready for anything.

Building Technical Skills: From U-Haul University to the NATM Academy

By Ginger Baker-Sanhueza, NATM Programming Director

Free training opportunities are one of the many benefits available to members of the National Association of Trailer Manufacturers (NATM). Through the NATM Academy, members have access to a growing library of educational content, including select technical courses made possible through a partnership with U-Haul University.

U-Haul University was developed to train technicians and employees on the systems, components, and maintenance procedures that keep trailers operating safely and efficiently. Through NATM's collaboration with U-Haul, members have access to select technical training courses designed specifically for trailer technicians and industry professionals looking to build and strengthen their skills.

Before diving into one of the courses offered from NATM’s U-Haul University partnership, it is worth taking a step back and recognizing the larger mission of the NATM Academy. The NATM Academy was developed to provide members with convenient, practical education that supports professional growth across the trailer industry. From leadership and business topics to technical and safety training, the NATM Academy continues to expand its course offerings to meet the needs of members at every level of experience.

Best of all, the NATM Academy is free to all NATM Members.

The NATM BRK 2001 – Surge Brake Inspection and Repair course was created to help technicians learn repair and maintenance procedures associated with surge-brake

assemblies used on braked trailers. Proper brake inspection and maintenance play a critical role in overall trailer performance and safety, and this course provides step-by-step instruction on common service procedures technicians may encounter in the field. Best of all, this was created by U-Haul University and features examples that will help technicians in their day-to-day jobs working with surge brake systems.

Learners will receive an overview of procedures including:

› Coupler slide free-play inspection

› Coupler slide replacement

› Master-cylinder pushrod adjustment

› Carriage arm replacement

› Breakaway pedal replacement

› Coupler-slide bushing replacement

› Surge-brake-housing assembly replacement

Upon completing the course, learners will be able to:

› Inspect and replace a coupler slide

› Adjust a master-cylinder pushrod

› Replace a carriage arm

› Replace a breakaway pedal

› Replace a coupler-slide bushing

› Replace a surge-brake-housing assembly

By completing NATM BRK 2001, technicians can strengthen their understanding of surge-brake assembly maintenance and repair procedures while building skills that can be applied directly in day-to-day operations.

To learn more about the NATM Academy and enroll in courses, visit NATM.com/Academy or contact NATM Programming Director Ginger Baker-Sanhueza at Ginger.BakerSanhueza@natm.com. ■

Discover Marketing Excellence with NATM Academy’s Marketing & Sales Track

By Savana Morrison, NATM Marketing Director

In today’s rapidly evolving business landscape, staying ahead in marketing is more crucial than ever. For National Association of Trailer Manufacturers (NATM) Dealer Affiliates and Members, continuous education in marketing is not just an option, it's a necessity. The NATM Academy offers an exceptional opportunity to enhance your marketing chops through its comprehensive Marketing & Sales Track. Exclusively available for free to NATM Dealer Affiliates and Members, this educational track is designed to equip businesses with the tools they need to succeed in the ever-changing world of marketing.

Why Continuous Education in Marketing is Essential

Marketing isn't static; it's dynamic, constantly shaped by new technologies, consumer behaviors, and market trends. Without a firm foundation and ongoing education, companies risk falling behind. The Marketing & Sales Track from NATM Academy provides this foundation, guiding learners through the intricacies of marketing trends, metrics, and strategies.

The Marketing & Sales Track: A Gateway to Success

Courses Available

› NATM MAS 1001: The Ultimate Sales Prospecting Guide delves into effective sales prospecting techniques, helping learners build a robust sales pipeline.

› NATM MAS 1002: Product Marketing Fundamentals teaches the critical aspects of aligning products with market needs throughout the product lifecycle.

› NATM MAS 1003: Social Media Marketing 101 offers a foundational overview of social media strategies, setting the stage for deeper engagement.

This track has been meticulously designed to assist trailer businesses in attracting customers, positioning products effectively, and accelerating revenue growth. Whether your company has an established marketing department or is in the initial stages of building one, these courses offer invaluable insights.

For businesses with seasoned marketing teams, these courses serve as a perfect refresher or onboarding tool for new hires. For those without dedicated marketing departments, the track lays down the essential groundwork, making it an easy and efficient way to build marketing expertise from the ground up.

› NATM MAS 1004: Getting Started with Website Marketing focuses on the essentials of using a website as a core marketing tool, improving conversions and user experience.

› NATM MAS 2001: Social Media Marketing 201 advances learners' skills in social media strategy, engagement, and analytics.

› NATM MAS 2002: Managing a Sales Team empowers sales leaders with strategies to build and sustain high-performing teams.

› NATM MAS 2003: Handling Objections equips sales professionals with techniques to turn customer objections into sales opportunities.

Seize the Opportunity

In the competitive world of marketing, companies cannot afford to let their skills stagnate. The NATM Academy’s Marketing & Sales Track is a high-value resource that empowers trailer businesses to stay competitive and effective. Whether you're brushing up on existing skills or establishing a new marketing foundation, this is an opportunity you can't afford to miss. Visit NATM.com/Academy to enroll and unlock the full potential of your marketing strategy today! ■

SEO vs. GEO: Understanding the Future of Search

By Ginger Baker-Sanhueza, NATM Programming Director

If it feels like marketing terms are multiplying overnight— SEO, GEO, AI search, generative AI—you are not alone. It can quickly start to feel like an entirely new language. But as artificial intelligence increasingly changes how people discover information online, one thing is becoming clear: understanding the future of search is no longer just a marketing conversation but a business conversation.

As part of the National Association of Trailer Manufacturer's (NATM) commitment to keeping members informed on emerging trends and technologies, the NATM Education Committee identified SEO vs. GEO (Generative Engine Optimization) as a high-interest topic for 2026. To help members better understand this rapidly evolving landscape, NATM recently hosted a webinar featuring Mushegh Hakobjanyan, Founder and CEO of Andava Digital. The conversation was led by NATM Programming Director Ginger Baker-Sanhueza and NATM Marketing Director Savana Morrison in an interactive podcaststyle discussion focused on how search behavior is changing and what businesses should be paying attention to moving forward.

What made this discussion particularly valuable was that it was not centered around hype or buzzwords. Instead, it focused on practical questions many businesses are already asking:

What happens if customers stop clicking websites? How does AI impact visibility? Is traditional SEO still important? And what should businesses be doing today?

SEO Isn't Going Away —But Search Is Evolving

One of the biggest takeaways from the conversation was reassuring businesses that have already invested time and resources into Search Engine Optimization (SEO).

Hakobjanyan explained that SEO still serves as the foundation for visibility online.

"SEO is the practice of making your website understandable, crawlable, and trustworthy enough for Google to reference it in search results."

While many headlines suggest AI is replacing traditional search practices, Hakobjanyan emphasized that the relationship between SEO and GEO is not a competition.

"They are not competing—they are complementing each other."

Generative Engine Optimization (GEO), a newer concept gaining traction, focuses on helping businesses appear in AIgenerated responses and recommendations across platforms such as ChatGPT and other AI-powered search experiences.

Rather than replacing SEO, GEO builds upon it.

From Rankings to Visibility

For years, success in search often meant one thing: showing up on page one of Google.

Today, the journey looks different.

Search behavior has become increasingly conversational. Consumers are asking complete questions instead of entering short keyword phrases. AI-generated summaries, voice search, FAQs, and instant answers are increasingly keeping users on search platforms longer without requiring them to click through multiple websites.

Hakobjanyan noted that users are interacting differently than they did just a few years ago:

"People are using natural language and voice search features more regularly."

He also explained that informational searches in particular are experiencing dramatic changes.

"People are clicking much less."

That does not necessarily mean websites are becoming irrelevant—but it does mean businesses may need to think differently about how they approach visibility.

Instead of focusing solely on rankings and clicks, companies may increasingly need to think about how their entire online presence contributes to discovery.

Why This Matters for the Trailer Industry

For trailer manufacturers, dealers, and suppliers, this shift creates both risk and opportunity.

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Businesses that ignore changes in search behavior risk becoming less visible during early stages of the customer journey. At the same time, companies that begin adapting now have an opportunity to establish themselves as trusted resources before competitors fully enter the space.

As Hakobjanyan explained:

"We can become invisible without realizing that people are discovering services organically—not only through traditional search but also through AI."

The good news? Businesses do not need to rebuild everything from scratch.

Instead, many of the recommendations discussed during the webinar involved practical improvements that can strengthen both traditional SEO and emerging GEO efforts.

Practical Steps Businesses Can Take Today

One of the strongest recommendations from the discussion involved shifting away from generic content and focusing on specificity.

Rather than creating broad content designed only to target keywords, businesses should consider developing content that answers real customer questions.

Examples included:

› Detailed FAQ sections

› Expanded product specifications

› Real-world use cases

› Product comparisons

› Customer questions and pain points

› Educational resources that provide genuine value

Hakobjanyan summarized it simply:

"The more detailed and specific the information is, the better your chances are of being referenced."

For companies looking for one practical place to start, Hakobjanyan provided a resource checklist to attendees on how to optimize your website.

Looking Ahead

The reality is that AI and search technology are changing quickly, and many aspects of GEO remain new territory with limited historical data. But that uncertainty should not prevent businesses from paying attention.

Perhaps the most important message from the webinar came during the rapid-fire session, when Hakobjanyan was asked what he wished every business understood about this topic.

His response:

"Consistency matters most."

NATM remains committed to bringing members educational programming that explores emerging topics, practical applications, and future trends impacting the trailer industry. As technology continues to evolve, staying informed may become one of the most valuable strategies of all. To view NATM’s upcoming webinars, visit NATM.com/Events. ■

Understanding Product Liability: What Every Trailer Business Should Know

By Ginger Baker-Sanhueza, NATM Programming Director

In the trailer industry, safety and compliance are at the forefront of daily operations. Manufacturers invest significant time and resources into design, documentation, quality processes, and compliance efforts with the goal of building safe, reliable products. Dealers work directly with end users and often serve as a critical touchpoint for product information and support, while suppliers play an important role in providing components that become part of the final product. Yet even with strong processes in place, product liability remains a reality that every business in the chain must navigate.

Questions around product liability often extend far beyond a single product issue. What happens if a defect is alleged? How much responsibility falls on a manufacturer versus a supplier? Can dealers become part of the liability conversation? What role do labels, documentation, and post-sale responsibilities play? And perhaps most importantly, what proactive steps can businesses take today to reduce risk tomorrow?

Recognizing the importance of these questions, the National Association of Trailer Manufacturers (NATM) is bringing together legal and technical expertise for an upcoming webinar designed specifically for the trailer industry.

Join NATM Programming Director Ginger Baker-Sanhueza and NATM Technical Director Scott Crimmins as they lead a discussion with attorneys James “Jamie” Greer and Matthew “Matt” Sullentrop, Partners at Bieser, Greer & Landis LLP, for an educational conversation focused on understanding product liability and practical considerations for manufacturers, dealers, and suppliers.

Rather than focusing only on what happens when something goes wrong, this webinar will take a broader look at the systems, decisions, and practices that can

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help businesses reduce risk before issues arise.

Attendees can expect discussion around several important topics, including:

› Design defect considerations and how product claims are evaluated

› Labeling and warning challenges that can create unexpected exposure

› Product recalls and what manufacturers, dealers, and suppliers should understand about the process

› Supplier agreements and shared responsibilities throughout the supply chain

› Post-sale obligations and responsibilities after products enter the market

› Documentation and compliance practices that can strengthen risk management efforts

Product liability is often viewed as something businesses think about only when a problem occurs. In reality, it touches many aspects of day-to-day operations—from design decisions and component sourcing to documentation, customer interactions, and communication throughout the supply chain.

Meet the Panelists

James H. “Jamie” Greer brings more than three decades of experience focusing on business litigation, construction liability, professional liability, and product liability matters. Recognized in Ohio Super Lawyers and Best Lawyers in America, Greer brings extensive experience helping manufacturers and businesses navigate litigation and risk management challenges.

Matthew M. “Matt” Sullentrop focuses his practice on business litigation, product liability, commercial litigation, appeals, and related matters. Since beginning his legal career in 2012, Sullentrop has developed significant experience advising businesses on the intersection of product liability, compliance, and operational decision-making.

Whether you are a manufacturer, dealer, or supplier, understanding product liability is increasingly important in today's environment.

Webinar Details

Understanding Product Liability: What Every Trailer Business Should Know

Thursday, September 17, 2026

2:00 p.m. – 3:00 p.m. (CDT)

As regulations evolve and expectations around safety, documentation, and accountability continue to grow, understanding how legal considerations intersect with business practices can help organizations strengthen processes and make informed decisions.

Join NATM for this timely discussion and gain valuable insight into a topic that impacts every part of the trailer industry. Register now at NATM.com/Events. ■

James Greer

Matthew Sullentrop

The Sustainability Corner Rethinking Waste for Business Success

By Bo Howard, Shapiro Vice President of Sales

When you think about brand reputation, what comes to mind? Quality products and exceptional service, perhaps. Maybe it’s aftermarket parts and maintenance.

Have you ever thought about your trash as part of your brand reputation? From byproducts of the manufacturing process to promotional goods, if it has your name on it, it reflects your reputation to some degree. It might not be the first part of your brand that comes to mind, but it’s there.

Since so much of what you use for trailers is metal, recycling that is a no-brainer; if it’s metal, it’s money, as some say. The makeup of what’s left after that may surprise you. Depending on your state, you may have bottles and cans in your trash that carry a value when you return them. Your cardboard can have value — if it’s done the right way.

Even if something doesn’t have any real value when it’s recycled, you’re still avoiding landfill charges, and you’re doing the better thing for the environment. Anytime you can have a double win, it’s a good day. With some planning and repositioning, you can find improvements almost anywhere. Your facility is as good a place to start as you could hope for.

state with Extended Producer Responsibility laws for packaging, these conversations could save considerable costs and prepare your company for these regulations as they expand over time.

Being sustainably minded isn’t just hugging trees or going vegan. It’s about looking at how we approach our need for stuff, and how to manage what we need, what we buy, and ultimately what we dispose of. The term sustainability wasn’t defined until 1987, when the United Nations adopted the following definition: “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”

Sustainability isn’t about not making more trailers or any other product. It’s about doing the best we can with the products we make and creating products that can be used for years to come. That’s what your brand’s reputation already is; it’s just a matter of connecting the pieces together to make a better sustainability story.

However you improve your waste and recycling streams, it’s still not the end of your responsibility. What are you sending to your clients that can’t be reused or recycled? Do you have packaging materials or dunnage that you have to buy to send out, and then your customers have to pay to dispose of? Is there a better way? Maybe, but you won’t know unless you look into it and talk to your customers about it. If you’re shipping into a

The next time you are walking through your plant, or looking at your inbound or outbound shipments, think about what opportunities you see to do something different with your byproduct streams. Small changes can add up to big environmental and economic improvements over time, and you’re helping the environment to boot. If you have any questions or need help getting started, consider Shapiro a resource. Email us at consulting@shapirometals.com and let us know what you’re trying to do. Maybe we know exactly what you need, or maybe we know someone who also has a similar challenge. The answer may not be obvious at first glance, but that doesn’t mean there isn’t an answer to be found. We’re all in this together, so let’s help when and where we can! ■

Taking the Skeleton Out of the Closet

UFP Factory Built Cargo Team Works to Educate Buyers and Bring Greater Transparency to Core Material Distinctions

By Wanda Kenton Smith

When buyers are in the market for a new cargo trailer, what they “see” is often what they get. The natural tendency is to simply check out easy visual cues like paint finish, exterior color options, cabinetry, lighting, ramp rating or load capacity, among other characteristics like trim packages or accessory bundles. Unfortunately, even experienced buyers may lack knowledge about the quality, source, and brand of core components at work beneath the surface, failing to grasp the significance of the cargo trailer’s structural foundation, which ultimately defines its true, long-term value.

“We are working to educate buyers about all the critical components that comprise the trailer’s skeletal system,” said UFP Factory Built’s National Director of Sales Michael Sauserman. “Everything from the roof system to floor assembly, wall panels, ramp and door construction all work together to deliver rigidity, moisture resistance, fastener

retention and fatigue performance over time. These key core structural components and systems — including how they are sourced and built — really matter.”

Sauserman points to commonly used core materials including wood-based panels such as plywood and oriented strand board (OSB) used in floors and walls, along with engineered structural panels (ESP) which have been developed to provide greater consistency, improved strength and enhanced moisture resistance. Metals — including steel and aluminum — are also part of this core mix, used in chassis, reinforcements and exterior skins, adding strength and durability. Aluminum composite panels and SuperStratum™ panels represent more advanced composite materials that are favored in applications where rot, corrosion, and demanding operating conditions are at play. A translucent roof system like LightLID™ is also emerging as a key functional upgrade, delivering natural light in

The LIGHTLID Roof enables natural light inside the trailer for better visibility wile retaining durability and weather resistance. Photo provided by UFP Factory Built Cargo.

enclosed trailers while maintaining durability and resistance to punctures, UV exposure, and harsh environmental conditions.

“Each of these structural components serves a distinct function and contribute to the overall integrity of the trailer,” he explained. “But who’s talking about these core factors and explaining why they should be major considerations?”

Sauserman believes some of the key innovative advancements in the cargo space should be a greater focal point for customers.

“As an industry, we should be talking about key advancements that are now readily available that improve and enhance the ownership experience,” he said. “There are so many core component innovations today that are delivering real solutions and improvements, greater structural performance and functional or aesthetic benefits. These components should command higher priority in our industry’s sales narrative.”

A Call for Greater Core Education

Sauserman recommends both OEMs and retailers in the cargo space work together to better educate the public about the importance, function and bottomline benefits of structural core materials.

“Explaining the engineered construction of your product in clear layman’s terms will help customers better understand technical differentiation and other nuances that aren’t intrinsic or easy to understand,” he explained. “Working to develop concise and repeatable messaging that connects core components to durability and reliability is key to raising the bar on education, while spotlighting the benefits of reduced repairs and warranty claims, higher resale values and improved cargo protection. These important advantages will resonate with customers.”

To this end, the UFP Factory Built team is leading the charge to make the structural core more visible, valued and central to the product story. Through the recent launch of its BRAWN™ brand, the UFP Factory Built cargo division is fully supporting its valued OEM partners by providing tools to communicate the crucial importance of structural core integrity. Its approach embraces a mix of touchpoints including branded core components, educational tools, performance-focused messaging and a partnership model.

Branded Core Components

At UFP Factory Built, no longer are roof systems, floor and wall panels, ramp floor panels and doors simply listed in the specs as raw materials. Instead, these

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TOP: (From left) UFP Factory Built’s Michael Sauserman and MC Chandrani share insights on the importance of core component education at the NATM Convention & Trade Show. BELOW: Educational posters inside a cargo trailer allows customers to be better educated about all parts of their trailer. Photo provided by UFP Factory Built Cargo.

significant core components are presented as engineered structural solutions, expressly designed to enhance the long-term durability and service life of the product.

Taking this fresh approach shifts the core positioning from a simple commodity-based platform to the upgraded orchestration of top-quality components, all selectively sourced and integrated into product design and engineering by a trusted leader with 70+ years in delivering proven core structural solutions.

Educational Tools

UFP Factory Built understands consumer behavior constraints with its inherent reliance on visual markers. As a result, its marketing team has created a custom toolkit to support OEM partners. Ready resources include strategically positioned BRAWN decals for positioning within the cargo trailer; a variety of catchy point-of-sale materials for the showroom/ sales venue; sales sheets and training collateral including video tutorials; plus, dedicated digital assets including landing pages featuring detailed specs of the key components used in the construction of quality cargo trailers.

In addition, the team also launched BRAWN TALK, an industry education and media platform featuring expertled articles and videos to explore the materials, finishes and structural decisions shaping performance, durability, and the long-term customer experience. According to UFP Factory Built Brand Director MC (Mitul) Chandrani, the platform examines real-world trade-offs, application considerations and the broader implications of how products are built.

“Our goal in providing this campaign toolkit is to help equip OEMs to better educate their buyers about the true value proposition of the products they represent and sell,” said Chandrani. “Through our research, we know that many buyers mistakenly assume all trailers are structurally similar, which is inaccurate. The result is that decision-making is often skewed toward cosmetic and accessory features rather than the pivotal role and

resulting benefits associated with structural engineering.”

Performance-Focused Messaging

Chandrani also explained that instead of leading with ambiguity and technical jargon that the customer often fails to understand, UFP Factory Direct has focused on succinct, straightforward messaging to connect the dots between the direct benefits of what stronger and more stable core systems actually deliver: greater rigidity; reduced flex and fatigue; enhanced moisture resistance and improved, long-term durability.

“At the end of the day, the buyer needs to consider not only the exterior features, but ALL of the substantial and consequential skeletal components that deliver performance over the long haul,” he said.

Partnership Model

Through BRAWN, UFP Factory Built works upstream with its OEM engineering teams to optimize wall, floor and roof designs for greater production efficiency and field performance. Its ongoing structural core innovations, enhancements and marketing outreach initiatives led Sauserman to believe its OEM customers should anticipate greater brand recognition and resulting consumer demand, coupled with bottom-line benefits including better performance and decreased warranty exposure.

“As an industry it’s up to us to change the conversation and to move our messaging to educate and better resonate with the customer,” said Sauserman. “They don’t know what they don’t know … it’s up to us to educate and inform them about what’s under the skin. No doubt, most will appreciate and value companies that help them make more knowledgeable buying decisions, resulting in better return on their investment.” ■

Wanda Kenton Smith is the former editor of two national consumer magazines and three b2b trade publications in the marine and outdoor recreation industries. She is the national marketing columnist of Soundings Trade Only, a post she has held for 25+ years, and writes the “Profiles in Leadership” column for Boating Industry magazine. www.kentonsmithmarketing.com

NATM Dealer Affiliate Resources Designed with Dealers in Mind

By NATM Dealer Team

The National Association of Trailer Manufacturers (NATM) has been hard at work over recent years, adding to its NATM Dealer Affiliate benefits. With recent additions to the lineup, it can be tricky to keep track of all that’s available to you. Whether you are a longtime Dealer Affiliate or just getting started, NATM wants you to use your benefits to the fullest.

Knowledge Center

One of the many benefits you have access to as a Dealer Affiliate is the Knowledge Center, a hub for industryrelevant resources for dealership owners and their staff.

NATM Dealer Affiliates have access to a collection of guides, templates, best practices, and toolkits to streamline and improve their business operations, all created and peerreviewed by the NATM Trailer Dealer Committee.

The Knowledge Center is a great resource for dealers to save time and money for operational level knowledge and business-related documents. In addition, the Knowledge Center houses educational and safety materials for dealers to pass on to their customers to improve safe trailering.

NATM Connect

You also have access to NATM Connect, an online community forum where Dealer Affiliates can engage in discussion and receive feedback and resources from other professional peers around the trailer industry. The community forum is private and provides a space for authentic discussion that doesn’t include pushy sales pitches or outsiders with unclear motives.

The community forum is structured like any other discussion board. Users can post topics and pose questions under industry specific and relevant categories. This includes categories that align with other dealer program benefits, such as sales, parts, and service department operations, leadership development, financial management, office management, and talent and HR management. In addition, users can create categories to really make the forum their own.

Some of our most recent topics on the forum include everything from floor planning advice and multi-store team structures to DMS inquires and Service department profitability.

There’s something for everyone; whether you have been in the industry for years or just starting out, NATM Connect is a great way to reach out to like-minded peers and get the advice and guidance you need. It’s a great way to foster new and current relationships with dealers from all over!

NATM Connect and the Knowledge Center are two great examples of the value-added benefits available to Dealer Affiliates. Whether industry collaboration and guidance are your top priority through NATM Connect or you are looking to utilize the educational resources provided in the Knowledge Center to help operational efficiency, NATM strives to make the necessary tools available for dealers to have what they need to be successful.

Your Dealer Team

All of the NATM Staff are invested in serving the Dealer Affiliates, but the Dealer Team was created to focus on the unique needs of trailer dealerships. They have regular meetings discussing benefits and initiatives just for dealers. They’re regularly in contact with Dealer Affiliates and would love to hear from you too!

NATM Marketing Specialist Izabella Chesney is a passionate voice for dealers in the marketing sphere. Have exciting news, a story to tell, or an idea to drive Dealer Affiliate engagement? She can be reached at Izabella.Chesney@natm.com.

NATM Membership Specialist Kevin Sander knows all the ins and outs of dealer affiliation. He’s a great resource for maximizing the current benefits and discussing new ideas for the Association. He can be reached at Kevin.Sander@natm.com.

NATM Programming Director Ginger Baker-Sanhueza helps ensure dealer voices shape the education and resources NATM provides. Through the Dealer Training & Technical Committee, she works closely with Dealer Affiliates to understand the topics, challenges, and trends impacting dealerships and turns that feedback into learning opportunities. Have ideas for training topics, technical resources, or educational opportunities? She’d love to hear from you at Ginger.BakerSanhueza@natm.com.

Interested in learning more about any of these benefits? Visit NATM.com/Dealer-Affiliate-Benefits for more information or reach out to your Dealer Team today. ■

2026 Special Dealer Issue on the Horizon

By Samantha Darling LaCount, NATM Tracks Editor

Attention all National Association of Trailer Manufacturers (NATM) Dealer Affiliates! You will not want to miss the 2026 Special Dealer Issue of Tracks, arriving in September.

The September/October Special Dealer Issue is put together with you in mind. NATM Staff is hard at work curating Tracks content specifically for trailer dealerships. Whether you’re interested in industry news, educational opportunities, or highlights from your peers, this issue delivers.

Keep an eye on your mailbox and NATM.com in early September and get ready to dive into an issue designed to support your success and keep your dealership moving forward. ■

Y OUR DEALERSHIP.

Industry Leadership Continues with New NATM Board Appointments

By Alex Stowe, NATM Executive Director

For 39 years, NATM has been fortunate to be guided by committed, forward-thinking Boards of Directors. It is these visionary boards that pushed for the development of the Compliance Verification Program, determined the need for government affairs representation in Washington D.C., and incorporated trailer dealers into the Association through the Dealer Affiliate program, and developed fiscal policies that ensured NATM had the reserves to weather recessions and even the pandemic.

NATM’s Board of Directors had two vacancies to fill. Under the NATM Bylaws, filling vacant Board positions is a responsibility of the rest of the Board of Directors. I am happy to welcome Conrad West of EZ Loader Boat Trailers as a new manufacturer member of the NATM Board of Directors. I am also happy to announce Johnathan Bradley is now serving as the Dealer Affiliate representative on the Board following his new job at All American Trailer Connection. Johnathan previously served as a manufacturer representative on the Board, and we are happy to continue collaborating with him on how best to serve the industry.

West and Bradley are both joining the NATM Board’s 20262029 cohort. West and Bradley were able to join the rest of the NATM Board for our strategic planning session this summer and provided invaluable insights as we work to build out the roadmap for the future of association programming. ■

Johnathan Bradley

Conrad West

NMMA, NATM Partnership Makes for Smooth Sailing for Boat Trailer Certification

By Scott Crimmins, NATM Technical Director

The National Marine Manufacturers Association (NMMA) and the National Association for Trailer Manufacturers (NATM) maintain a joint program to streamline certification for boat trailer manufacturers to receive both NMMA Certification and NATM Certification during a single visit by a NATM Compliance Consultant. NATM’s support for NMMA in enforcing their compliance program represents a significant step toward improving road safety across the industry.

In addition to safety, this partnership demonstrates a shared commitment to education in the trailer/boat trailer manufacturing industry. And, according to Senior Director of Engineering Standards for NMMA Scott Berry:

“For more than a decade, the NMMA and NATM have partnered to support trailer manufacturers and streamline

the NMMA certification process for boat trailers. Together, we have a shared commitment to safety and education. Collaboration between our two industry organizations ensures the boating consumer receives a high-quality, compliant and, most importantly, (a) safe trailer.”

Owen Shelton, President of BoatMate Trailers, LLC also adds:

“I appreciate the efficiency of certifying for both NMMA and NATM with a single annual inspection by NATM.”

In addition to BoatMate, 21 other NATM boat trailermanufacturing members also belong to NMMA in 2026.

Each association individually operates its compliance program and governs it with slightly different requirements. The most notable difference is that NMMA requires an

annual consultation, whereas NATM conducts Compliance Verification Program (CVP) consults every two years. In the case of an off year for the NATM consultation, the consultant will still do the yearly NMMA consultation as a standalone.

With boat trailers submerged underwater more regularly than non-boat trailers, their wiring must withstand the problems an increased exposure to water can cause over time. NMMA has specific questions about the wiring and lighting they require for their certification. NATM has many of the same but will call them recommended best practices versus requirements.

When setting the gross vehicle weight rating (GVWR) for a trailer, NMMA requires it "equals (the) weight of (the) trailer plus (the) maximum load carrying capacity." The Gross Axle Weight Rating (GAWR) rating on the VIN label must also match the GVWR rating under the NMMA requirement. While many NATM Members do the same, others will set up their GVWR based on some increased percentage over the tire/wheel/axle

rating since no standard method exists under NHTSA Federal Motor Vehicle Safety Standards (FMVSS), and the NATM CVP offers members the flexibility to use this other calculation.

In terms of similarities, both hold members accountable to the tire record-keeping requirements set forth by NHTSA for having a reliable means within their records to track the tire identification numbers, or TINs, to the corresponding VIN of the trailer the tires are installed on. A five-year retention of those is mandatory. The partially completed tire registration cards given to the purchaser are also verified. NATM has been actively educating members on these requirements and others over the last several years through webinars and forums and workshops at the annual Convention & Trade Show, which lends itself to the shared commitment to education within the industry.

If you would like to hear more about NMMA and its certification program, please contact Scott Berry at SBerry@nmma.org. Questions about the NATM program? Contact Scott Crimmins at Scott.Crimmins@natm.com or call (785) 272-4433. ■

Built to Solve the Hard Problems

MonDak Portables Custom Solutions Drive Clean Water Innovation

By Samantha Darling LaCount, NATM Tracks Editor

MonDak Portables, LLC has built its reputation on solving problems others avoid. For more than 14 years, the company has provided portable toilets, showers, and laundry trailers for federal agencies, residential and commercial customers, oilfields, and special events. But, according to CEO, Founder, and General Manager Rick Rogers, MonDak’s true specialty is customization under its manufacturing division, Elite Custom Concepts.

The company does not rely on a standardized product line. Instead, nearly every trailer is built around a customer’s unique needs. It’s a niche that has helped MonDak stand apart in the portable industry and even earned referrals from competitors unwilling to tackle highly detailed custom work.

“We don't have a stamped-out product line. Everything that we do is custom-built, and that's why water purification fell so much into our lane,” Rogers said. “That's what we do.

They come to us with an idea, and we make it happen.”

That philosophy ultimately led to MonDak’s awardwinning Disaster Relief Drinking Water Trailer. The water purification trailer provides safe, reliable water in emergency situations. It is able to take river water and other unfiltered sources and turn out up to 20,000 gallons of certified drinking water within 24 hours.

Built for disaster zones and remote environments, the trailer was specifically designed to be durable, easy to operate, and simple to maintain. Every step of operation and troubleshooting is covered in a manual. They get the manual translated by Ball State University's linguistics department any time they need it in another language.

“There’s very little maintenance. A million gallons of water can run through it before you have to check the filters.” Rogers said.

MonDak Portables' Disaster Relief Drinking Water Trailer is an award-winning, mobile water purification unit. Photo provided by MonDak Portables, LLC.

“The system that we have is designed to put out there and run for a very long time without needing a lot of maintenance.”

MonDak also designed the trailer with long-term serviceability in mind. Because replacement parts may eventually be needed in remote or disaster-stricken areas, the company intentionally uses widely available components.

“We’re based in a rural community, so everything that we build out here, we want to make sure that we can pick it up at Walmart, Menards, Lowe's, Home Depot, so that no matter where you go in the world, there's a hardware store that has what we have. There's no specialty equipment in there,” Rogers said.

The innovative trailer recently earned MonDak the prestigious Innovation Award at the 2026 National Association of Trailer Manufacturers (NATM) Convention & Trade Show. The award recognizes remarkable contributions to technological advancement, green practices, and workforce development within the light- and medium-duty trailer industry.

“Publicity is not something you get all the time,” Rogers said. “You just pound away, pound away, pound away, and you think nobody's watching, so it was great this year to get that award.”

Ironically, the idea for the trailer itself also began at a trade show. Rogers was at the Water Expo in Miami with a hand wash station trailer designed for use at outdoor events during the COVID-19 pandemic.

“A guy from Puerto Rico walked up and said, ‘Water purification?’ I said, ‘No, hand wash.’ We went back and forth a few more times. He said, ‘No, I'm telling you, you need to develop a trailer just like this that's water purification. If it’s mobile, we can use it in disasters. You do that, I'll take 200 of them.’”

The timing couldn’t have been better. Rogers says within three booths of theirs was everything they needed: filters, tanks, and, the last step of their filtrations process, an ultraviolet light system.

They left the show, designed, and tested the water purification unit. Later that same year they exhibited at a natural disaster trade show. They shipped parts to the show and finished the prototype on the show floor. It was so new, they were very tight-lipped about what the trailer even did.

“We literally had the door shut during the show. We told people if they were interested, you can buy one and then we’ll show you what it does,” Rogers said. “We had a guy ask to see it and take pictures during set up, and we told him no. Literally, the guy sat there for two days, and nobody got to open the trailer. He finally walked over and said, ‘Okay, I've had enough,’ and he wrote out the check. We opened up the trailer and showed him what it was. He had his trucking company come get it and haul it back up to New York. Within four weeks, he was back down in Florida on a natural disaster that he used it at. He told us he was very, very happy with it.”

TOP: MonDak Portables General Manager Rick Rogers (left) accepts the 2026 Innovation Award at the NATM Convention & Trade Show. Photo by NATM Staff. BELOW: MonDak Portables' Disaster Relief Drinking Water Trailer can clean 20,000 gallons of water in 24 hours. Photo provided by MonDak Portables, LLC..

Continued from Page 59

This reaffirmed for Rogers that this was something communities could use. He says there has been tons of interest but working through red tape slows everything down. They’re going through clean drinking water certification in 14 different states currently.

It’s a patchwork process that starts with the Environmental Protection Agency’s Safe Drinking Water Act. That legislation is enforced at the state level with the environmental or health departments. Sometimes Departments of Transportation get involved, since it’s a mobile unit, or even the Occupational Safety and Health Administration for safety around filtration chemicals and equipment.

And that’s just in the U.S. The ultraviolet system their trailer uses has already been certified by 38 different countries, including the U.S., but that’s just one piece of the overall filtration process. The company has sold water purification trailers to Columbia, Puerto Rico, Mexico, and Panama. The MonDak team has traveled to each country as well as several places around the U.S. for 48-72 hours of training that is included with purchase. They're actively working with Canada, Brazil, Peru, the Bahamas, Ukraine, and Costa Rica on future purchases.

The company has to stay on its toes because you never know where the next project will take you in this industry. The company started by making restrooms for use in oil fields. When the oil industry took a downturn, one oil company wanted to elevate the employee experience to attract and retain the best workers by getting custom trailers that were a step up from the basic models every other company had. Those trailers, designed, manufactured, and supplied by MonDak, then caught the attention of a movie crew filming on site at an oil field. That parleyed into building trailers for film sets until a writers’ strike brought that avenue to a halt. Right around that time is when the American Red Cross reached out and invited them to the natural disaster trade show.

The company not only needs a problem solver like Rogers managing to make their customer designs successful. They also need highly trained employees on the manufacturing floor. Bigger manufactures build a lot of one trailer, and employees can learn that one style and run with it. MonDak employees have to be more specialized, just like their trailer models, and are expected to learn, react, and adapt as they go.

“We might build five or six of the same trailer, and then two weeks later, we're building something else that they've never seen before,” Rogers said. “We might have five different trailers going on at the same time, and all five of them are different. It might be a water purification trailer, a laundry trailer, a kitchen trailer, a barbecue trailer, and then a bathroom trailer. We've got two people working on each trailer, and they can't ask each other for help, because the other guys don't know what they're doing on it.”

As slow and tedious as the process can be, the trailblazing is what Rogers loves. He says his favorite part of the job is proving people wrong when they call and say, “You probably can’t help me, because no one else has been able to.”

“I like solving the hard problems, and that's why I love doing the special order stuff,” Rogers said. “I can take a round peg and knock it into a square hole. Sometimes you just got to think about it and figure it out. You just need a bigger hammer.”

MonDak Portables joined the National Association of Trailer Manufacturers (NATM) in 2024. To learn more about them, visit MondakPortables.com. ■

TOP: The inside of the Disaster Relief Drinking Water Trailer may look complicated, but full training is completed in 48-72 hours. BELOW: Spigots on the outside of the trailer allow for convenient community use. Photos provided by MonDak Portables, LLC..

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Showcasing Modern Manufacturing on MFG Day 2026

By Samantha Darling LaCount, NATM Tracks Editor

Manufacturers know that attracting the next generation of workers is an uphill battle. Many students are completely unaware of the job possibilities in the industry, and those who are often assume manufacturing floors are loud, dirty, and low-tech.

The Manufacturing Institute’s annual Manufacturing Day is a grassroots movement made to change this perception across the nation. This year, on Oct. 2, manufacturers and their partners across the country will open their doors to students, educators, parents, and other community members to show what modern manufacturing actually looks like. Plant tours, hands-on activities, career conversations, classroom visits, and community events are changing the way a new generation sees the industry.

MFG Day 2026 is fast approaching, so now is the perfect time to start planning your involvement, and MFGDday. com is the perfect place to get started. They have webinars

that cover event planning and success stories and specialized toolkits for marketing and hosting. Toolkits include logos and other graphics, social media copy, and email templates to help you get the word out.

Over the next decade, 3.8 million new manufacturing workers will need to be hired in the U.S. Planning an MFG Day event is an opportunity to inspire the next generation, positively shift perceptions about the industry, and build the foundation for the manufacturing workforce of the future.

To learn more about MFG Day, you can reach out to Manufacturing Institute Director of Student Engagement Jen White at MFGDay@nam.org.

Planning to host an MFG Day event? NATM would love to hear about it! Send details to NATM Tracks Magazine Editor Samantha Darling LaCount at Samantha. Darling@natm.com for potential coverage. ■

The Dog Days of Summer

It’s heating up outside, but there’s no better way to cool off than to sit back, relax, and meet a few NATM dogs putting in those long summer hours. They deserve a round of a-paws! ■

Meet Kit, Chief Happiness Officer & Head of Human Resources with AeroVault

Kit, whose full name is Kitsune, is a 13-year-old Shiba Inu named after the mythical fox spirits of Japanese folklore. As AeroVault's Chief Happiness Officer and Head of Human Resources, she is responsible for maintaining employee morale, welcoming visitors, and providing emotional support to staff through strategic tail wags, desk-side check-ins, and well-timed naps. With more than a decade of experience in workplace culture and employee relations, Kit is known for her friendly demeanor, dedication to snack quality assurance, and ability to boost team spirit, unless a vacuum cleaner is involved.

Meet Olive, Director of Strategic Lounging of Triple Crown Trailers

Olive is a 9-year-old black Irish Doodle who serves as Director of Strategic Lounging at Triple Crown Trailers. Accompanying her dad, Marty Lorick, CEO of Triple Crown Trailers, to work each day, Olive enjoys supervising meetings from her couch, getting belly rubs from the office staff, inspecting trailers, and closely monitoring lunch breaks.

Meet Kevin, Quality Control Pawfessional of S&S Trailers

Kevin is a 3-year-old yellow English Lab who takes his role in trailer quality control at S&S Trailers very seriously. Known for greeting employees and visitors with an enthusiastic tail wag, Kevin can be found making rounds through the facility to ensure operations are running smoothly. When not overseeing quality assurance efforts, he enjoys relaxing in the office and taking well-earned naps between inspections.

Meet Maverick, Trailer Safety Outreach Liaison of NATM

Maverick is a 7-month-old German Shepherd puppy with a passion for IGP, side-eyeing, apple slices, ice cubes, and trailer safety. As his mom, NATM Marketing Specialist Izabella Chesney, works on NATM marketing initiatives, Maverick serves as a trusted creative consultant. His review process is simple but effective: a sniff and a bark mean approval, while a sniff, a huff, and a well-timed side-eye suggest a revision may be in order. When he's not overseeing marketing projects, Maverick serves as an enthusiastic ambassador for trailer safety awareness. Whether he's posing for photos or taking a walk in his Trailer Safety Week bandana, Maverick is always ready to spread the word about safe trailering. He takes pride in bringing energy, enthusiasm, and a little extra excitement to the workday while helping keep those creative gears turning.

Meet Goose, Branch Manager of Trailerman Trailers Limited

Goose is a 3-year-old American Black Lab who enjoys touring the trailer yard with office staff and ensuring clients feel enthusiastically welcomed. While Goose excels at customer relations, her true passion is distributing sticks to employees throughout the day — a responsibility she approaches with remarkable dedication, despite the occasional impact on office cleanliness.

Welcome New Members

Trailer Manufacturer

Campinawe LLC

21967 W 83rd St Shawnee, KS 66227

• RV/Towable

Dose Steelworks, Inc.

PO Box 234 324 Factory Outlet Dr Story City, IA 50248

• Agricultural/Farm, Custom Design, Specialty

Ifor Williams Trailers Ltd Cynwyd, Wales LL21 0HY, United Kingdom

• Agricultural/Farm, Aluminum, Horse, Livestock, RV/Towable, Trailer Service/Repair, Utility/Flatbed

Marra Trailers

10312 Southard Dr Beltsville, MD 20705

• Custom Design, Portable Equipment, Specialty

Phenix Enterprises, Inc.

1785 Mount Vernon Ave Pomona, CA 91768 Phenixent.com

• Custom Design, Portable Equipment, Utility/Flatbed

Redneck Outdoor Products

705 E 20th St Lamar, MO 64759

• Specialty

Spectrac Suspension Center

405 E Baseline Rd Gilbert, AZ 85233

• Trailer Service/Repair

THINK BIG TRAILERS LLC

11911 Crosswinds Way suite 304

San Antonio, TX 78233

• Concession

Trax Manufacturing 4043 KY80

Russell Springs, KY 42642 www.traxmfg.com

• Auto Hauler

Triple R Trailers

82 County Road 1111 Booneville, MS 38829

• Agricultural/Farm, Auto Hauler, Cargo, Concession, Custom Design, Dump, Enclosed Cargo, Equipment, Gooseneck, Landscape, Motorcycle, Pole/Pipe/Cable Reel, Portable Equipment, RV/ Towable, Snowmobile/ATV, Specialty, Tow Dolly, Trailer Service/Repair, Utility/Flatbed

Supplier/Service Provider

Harris Battery

10708 Industrial Pkwy Nw Bolivar, OH 44612

• Batteries/Accessories

Impact Guard

31 Leetsdale Industrial Dr Leetsdale, PA 15056

• Composite Panels, Roofing, FRP Panels

Synchrony

777 Long Ridge Rd Stamford, CT 06905

• Financing

Total Steel Fabrication LLC

2705 Brombeck Ennis, TX 75119

• Fabricated Parts, SteelStructural, Steel-Tube

Wurth Industry USA

598 Chaney Ave Greenwood, IN 46143 www.wurthindustry.com

• Fasteners, Hardware, MROP Supplies, Plastic Components, Rubber Products

Trailer Dealer Affiliate

EZSTAK LLC

20400 Old Rome State Rd Watertown, NY 13601

Stryker Dealership Group 2095 Mulligan Dr Colorado Springs, CO 80920

• Trailer Sales, Trailer Service/Repair

Willmar Auto Sales and Service, Inc

202 County Road 9 NE Willmar, MN 56201

• Trailer Service/Repair

Agave Wire

ALL MARINE TRAILERS

Atlas Copco (Wuxi)

Compressor Co., Ltd.

Buyers Products Company (Manufacturing)

Canadian Technical Solutions Inc

Circle B Trailers

Cochrum Manufacturing LLC

D&D Trailers

Double O Trailer Service, Inc.

Early Trailer Sales LLC

Ep Metal Stamper

EQ Outdoors

FinishWorks

Grace Trailer Sales

Hitchin Post Trailer & Tractor Sales

Iron Star Manufacturing

Kenect

Load'em Up Trailers

Magna Manufacturing

Mountain Trades LLC

Mouser Steel Supply Inc.

National Fleet Products

Open Range LLC

Redline Trailers and More LLC

Select Trailer

Shandong North Autotech Co., Ltd

STARRBOX TRAILER LOCKS

Supreme Trailer Sales LLC

Texas Custom Trailers

Texline Trailers, LLC

TowTally Trailers

WHOLE HOG

Press Releases

All American Trailer Connection Appoints Joseph Golembiewski as Chief Financial Officer

WEST PALM BEACH, Fla. — All American Trailer Connection is pleased to announce the appointment of Joseph Golembiewski as its new Chief Financial Officer (CFO). In this role, Golembiewski will oversee the company's financial operations, support strategic growth initiatives, and help position the organization for continued success. Golembiewski brings 18 years of experience across automotive retail, manufacturing, and waste collection, developed through senior financial positions with Penske Automotive Group, Inc. and its affiliates, as well as manufacturing-focused organizations. He brings deep expertise in dealership operations along with a strong foundation in cost accounting and operational efficiency. He is a Certified Public Accountant (CPA). "We are thrilled to welcome Joe to the All American Trailer Connection team," said All-American’s CEO, Christopher Lago. "His depth of experience across automotive retail, manufacturing, and financial leadership makes him an outstanding fit as we continue to grow and strengthen our business." "I am excited to join All American Trailer Connection and look forward to contributing to the company's growth and long-term success," said Golembiewski.

"I look forward to working with the talented team here and building on the strong foundation already in place." ■

About All American Trailer Connection

All American Trailer Connection (AATC) is Florida's largest trailer dealer and the largest independent Big Tex Trailer dealer in the United States, with dealership locations spanning from South Florida to South Georgia. AATC offers one of the most extensive trailer selections in the country, carrying a full line of enclosed cargo, equipment, dump, utility, car hauler, gooseneck, deckover, landscape, aluminum, and heavy-duty over-theroad trailers from the industry's most trusted manufacturers — including Big Tex, PJ, Diamond C, Maxx-D, Covered Wagon, Alcom Beaver, and more. Beyond trailer sales, AATC serves as a complete one-stop shop for hauling needs, offering CM Truck Bed and NXG Truck Body sales and installation, trailer parts, rentals, and full-service repair at each of its locations. AATC is committed to pairing customers with the highest quality products at the best possible value. For more information, visit www.allamericantrailer.com or call (800) 50-TRAILER.

Erica Matthews Promoted to Optronics Vice President of Sales

TULSA, Okla. — Optronics International, a leading manufacturer of vehicle harnesses, electronic control systems and LED lighting for the global transportation industry, is excited to announce the promotion of Erica Matthews to vice president of sales, effective immediately. A dynamic and results-driven leader, Matthews will spearhead the company’s sales strategy, fuel revenue growth, and strengthen customer partnerships across key markets.

Matthews brings a powerful track record of performance and innovation to her new role. Over her tenure with the company, she has consistently proven her ability to deliver results – particularly through securing some of the company’s most significant accounts – demonstrating both strategic insight and consistent execution. Most recently serving as director of sales, Matthews played a critical role in driving strategic initiatives and elevating the customer experience.

“Erica’s energy, vision, and relentless focus on results have made a tremendous impact on our organization,” said Mat Jenkins, president and chief executive officer of Optronics. “She understands our customers, knows how to lead winning teams, and isn’t afraid to push boundaries. We’re thrilled to have her leading our sales

organization as we continue to grow and innovate.”

In her new position, Matthews will focus on accelerating sales performance, expanding into new markets, and strengthening the company’s position as a trusted partner in the global transportation industry. Her leadership will be key in aligning sales strategy with evolving customer needs and industry trends.

“I’m incredibly excited to take on this new role,” said Matthews. “This company has an amazing team and a strong foundation, and I’m energized by the opportunity to build on that momentum. Together, we’re going to drive growth, deliver value to our customers, and take our sales organization to the next level.”

Matthews joined Optronics in 2013 as part of the finance team. In her former role in credit management, she developed an excellent rapport with the company's customers which served as a springboard into sales. She is known for her strategic mindset, collaborative leadership style, and passion for developing talent. Matthews’ promotion reinforces important principles within the Optronics organization: sustained effort, continuous learning, and ownership. ■

About Optronics

As the fastest-growing vehicle lighting and harness manufacturer in the U.S., Optronics International attributes its success to delivering better value, better options and better systems to its customers. Founded in 1972, Optronics International is a premier worldwide manufacturer and supplier of branded industrial and commercial vehicular safety lighting products and premium, custom electrical wiring harnesses for commercial vehicle applications. The company specializes in electrical system and harness design and interior and exterior LED and incandescent lighting for heavy-duty onand off-highway vehicles, armored couriers, light- to medium-

duty trailers, specialized vocational equipment, transit vehicles, RVs and marine equipment. The company’s patented USA-PLUS system provides the most advanced molded harness connections available in the market. The Optronics product catalog is among the most extensive in the industry. Optronics is headquartered in a 200,000-square-foot, ISO 9001-certified manufacturing, distribution, research and development facility on a 17-acre campus in Tulsa, Oklahoma. It has a 1,000,000-square-foot, IATF 16949-certified manufacturing facility in Annan District, Tainan, Taiwan. The company also has a manufacturing and distribution facility in Goshen, Indiana, and a wire harness manufacturing plant in Winnsboro, Texas. Learn more at www.optronicsinc.com.

UFP Factory Built Launches BRAWN™ TALK, an Industry Education Platform Focused on Structural Performance

UFP Factory Built, a division of UFP Industries (NASDAQ: UFPI), has announced the launch of BRAWN TALK, a new industry education platform designed to advance understanding of structural and core components across a wide range of applications.

BRAWN TALK delivers expert-led articles and videos that explore the decisions directly impacting structural performance, durability, and long-term customer experience. The platform focuses on practical, real-world topics, breaking down commonly debated materials, finishes, maintenance tips, and approaches to clarify how different choices perform in actual use.

Initial content on BRAWN TALK includes topics such as:

› Plywood vs. OSB vs. Engineered Structural Panels (ESP)

› Paint vs. stain considerations for structural panels

› Translucent vs. traditional roofing systems

“From past experience, I’ve seen that when education is rooted in real-world application, it helps elevate understanding across the entire industry,” said MC Chandrani, Brand Director at UFP Factory Built and BRAWN. “By focusing on education and real-world application, we aim to make complex structural decisions easier to understand for manufacturers, channel partners, and end users alike.”

BRAWN TALK content is available for reference, reproduction, and editorial use. We welcome the opportunity to collaborate on features, contributed content, or topic ideas that would be valuable to your audience.

Visit the BRAWN TALK page - BRAWN™ TALK - BRAWN by UFP Factory Built to explore the content. Please email mc.chandrani@ufpi.com with feedback, questions, or interest in covering upcoming topics. ■

ABOUT BRAWN TALK

From Build to Beyond: Decisions That Matter

BRAWN TALK is UFP Factory Built’s industry education platform focused on unpacking the decisions that directly impact structural performance, durability, and long-term customer experience. Through expert-led articles and videos, the program explores practical, often-debated aspects of materials, finishes, and structural systems, bringing clarity to how different choices affect real-world performance, production efficiency, and end-user value. Each piece moves beyond surface-level preferences to examine trade-offs, application considerations, and build implications. Created for OEMs, dealers, and end-user education, and for media reproduction, BRAWN TALK helps drive more informed decisions and greater confidence in how stronger, better-performing structures and systems are built.

Stellar Continues to Level Up Popular Product Lines with Early 2026 Launches

GARNER, Iowa — Stellar Industries, a 100% employee-owned and -operated manufacturer of high-quality work trucks, trailers and service truck and van accessories, is advancing two of its core product lines with updates to the TMAX™ Mechanic Truck and EC3200 Electric Service Crane. First introduced to the market at CONEXPO-CON/AGG and Work Truck Week, these enhancements reflect Stellar’s continued commitment to refining

proven products to better meet the needs of today’s operators.

2026 TMAX Mechanic Truck

Stellar® TMAX Mechanic Trucks are built for durability and

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efficiency in demanding field conditions. For model year 2026, the TMAX lineup features a new high-intensity LED taillight system designed to improve visibility and awareness on the jobsite. The taillights also feature a cascading turn signal for more visibility in demanding environments.

In addition to the new taillights, Stellar continues to expand the TMAX platform’s flexible storage capabilities. Building on the introduction of the infinitely adjustable shelving, the 2026 models offer additional options for tool storage and control panel mounting. This adaptable design allows operators to configure their truck to meet the specific demands of their work without compromising the structural integrity of the body. By eliminating the need to drill in compartments, the TMAX design helps prevent corrosion, leaks and long-term wear while protecting valuable tools and equipment.

EC3200 Electric Service Crane

Stellar has also introduced a redesigned EC3200 Electric Service Crane. Known for delivering a balance of power and efficiency, the EC3200 now features a nested boom design. This update provides a lower overall profile for the crane, allowing operators to access tighter workspaces with greater ease.

The new boom design also reduces the crane’s overall weight by approximately 130 lbs, improving payload capacity while maintaining the lifting performance and reach operators expect. The result is a more balanced crane design suited for space and weight sensitive applications.

Available for integration with Stellar TMAX Mechanic Trucks, the EC3200 Electric Service Crane offers a cost-effective alternative to larger hydraulic cranes while still delivering the performance needed to handle a wide range of service tasks in the field.

Turning Feedback Into Features

“These recent product updates are a direct result of customer feedback and real-world application,” said Tim Worman, Director of Product Management and Inside Sales. “By refining key features like visibility and payload, we’re helping our customers work more efficiently without adding unnecessary complexity to their equipment.”

With these latest enhancements, Stellar continues to evolve its product lineup to support the changing demands of service professionals across industries. Customers can place orders for both the 2026 TMAX Mechanic Truck and the EC3200 Electric Service Crane now.

For more information on all Stellar products, visit stellarindustries.com. ■

About Stellar

Stellar was founded in 1990 in Garner, Iowa, and has since expanded operations to multiple U.S. locations. Stellar is a 100% employee-owned and -operated manufacturer of high-quality work trucks and trailers, in addition to service truck and van accessories. Through the innovative, growing product line and an expanding distribution network, the company has gained an international presence and become the No. 1 productivity choice in many markets.

Iowa Spring Aligns U.S. Spring Manufacturing Facilities Under One Brand

ADEL, Iowa — Iowa Spring, a U.S.-based manufacturer of metal springs, announced a new brand alignment for all facilities, operations, and products under the unified Iowa Spring name and identity.

As part of this brand refresh, the company’s regional operations will now operate under the Iowa Spring name and logo, including locations previously known as Southern Atlantic Spring in Granite Quarry, North Carolina, and Northeast Spring in Reading, Pennsylvania. These facilities now operate as Iowa Spring – Southeast and Iowa Spring –Northeast, joining the company’s headquarters operations in Adel, Iowa, known as Iowa Spring – Midwest.

The brand alignment does not reflect a change in ownership or daily operations. Customers will continue working with the same trusted teams, receiving the same product quality and service they have relied on for decades. The unified Iowa Spring brand reflects the company’s continued growth and commitment to delivering consistent quality across all locations.

“This alignment brings our entire organization together under one clear identity,” said Tim Bianco, Owner and President of Iowa Spring. “While there will be some cosmetic changes, the relationships, craftsmanship, and service our customers depend on remain exactly the same. As we approach our 50th year in business, this step allows us to present a clear identity to customers across the manufacturing industry.”

For nearly five decades, the company has shipped products to customers nationwide and internationally, supporting manufacturers with reliable components and responsive customer service. The company serves manufacturers in the overhead garage door, trailer, and agricultural equipment industries, material handling, oil and gas, rail and transportation, and other specialized manufacturing sectors.

Customers will begin to see the updated branding across invoices, packaging, correspondence, and digital communications over the coming months. ■

Felling Trailers, Inc. Names the 2026 Trailer for a Cause Beneficiary

SAUK CENTRE, Minn. — Felling Trailers, Inc. proudly announces Henry’s Heroes as the 2026 beneficiary of the 14th annual Trailer for a Cause auction. This time honored tradition involves auctioning a custom Felling FT12 Pan drop deck trailer online, with 100% of the winning bid donated to the selected nonprofit organization.

In the past 14 years, the Trailer for a Cause auction has raised over $57,000 for nonprofits such as the American Brain Tumor Association, Special Olympics, Pockets of Hope, and Backing the Blue. The goal is to raise awareness for organizations making a difference and support their vital work.

The 2026 Trailer for a Cause auction beneficiary, Henry’s Heroes,was selected by the Felling Trailers’ employees in the form of a vote. Team members cast their votes for the organization of their choice in early spring this year. When the last of the votes were tallied, Henry’s Heroes held the popular vote.

“This is incredible news, and thank you so much! On behalf of all of us at Henry’s Heroes, we are truly honored to have been selected as the 2026 Trailer for a Cause® beneficiary. We are excited to partner with you on this project and can’t wait to see the FT-12 Pan utility trailer come to life, representing Henry’s Heroes,” stated the Henry’s Heroes Team. “When our team cast their votes, and Henry's Heroes rose to the top, I wasn't surprised. As a mother, I was moved. Some of them know firsthand how a NICU journey can turn a family's world upside down and how unexpected contributions make an impact. The work that the Henry's Heroes team does to ensure no family in our region has to walk that path alone is exactly the kind of cause our Trailer for a Cause tradition was built to support. We are proud to put Felling Trailers' craftsmanship behind an organization doing such meaningful work for families right here in our own backyard,” said Brenda Jennissen, president of Felling Trailers, Inc.

Henry’s Heroes is a Central Minnesota-based nonprofit organization dedicated to supporting families navigating the emotional and financial challenges of a Neonatal Intensive Care Unit (NICU) journey. The Henry’s Heroes team provides various forms of assistance to the NICU families they serve, including direct financial donations to help offset the real-world costs of a NICU stay, thoughtfully curated care packages to bring comfort and encouragement during long hospital stays, and community outreach to connect families with resources and a network of people who understand the road they are traveling. Felling Trailers is proud to support an organization that gives so holistically and generously to families in Central Minnesota.

A mid-Fall 2026 auction is being planned for the Trailer for a Cause. Leading up to the auction, Felling Trailers will collaborate with Henry’s Heroes to raise awareness about the work they do and the families and community members they serve throughout Central Minnesota and beyond.

About Henry’s Heroes

Henry’s Heroes is a Central Minnesota-based nonprofit dedicated to supporting families navigating the emotional and financial challenges of a Neonatal Intensive Care Unit (NICU) journey. Founded in 2023 from personal experience, our mission is simple but powerful: to walk alongside NICU families and provide direct, meaningful support when they need it most. Henry's Heroes is named after Henry Lomheim, the miracle baby, who is the inspiration behind this nonprofit and the hospital staff (Heroes) who saved him during his 87-day NICU stay.

We understand that a NICU stay can bring unexpected stress, uncertainty, and expenses. Henry’s Heroes aims to ease that burden by offering tangible assistance and a sense of community, reminding families they are not alone during one of the most vulnerable times in their lives.

For additional information about the Henry’s Heroes, visit www.henrysheroesnonprofit.com. ■

About Felling Trailers, Inc.

Felling Trailers is a family-owned and operated fullline trailer manufacturer located in Central.

Minnesota. Started in 1974, Felling Trailers, Inc. has grown from a small shop to a factory and office complex that today covers over 400,000 square feet. Felling’s pride and differentiation is its customized trailer division. Its engineers utilize the latest Industryleading design techniques, and its experienced metal craftspeople use cutting-edge technology to turn its customers' conceptual Trailer needs into tangible products. Felling has been providing innovative trailer solutions to the transportation industry for over 50 years. Felling Trailers' current capabilities allow them to provide a high-quality product that is distributed across North America and internationally. Felling Trailers, Inc. is an ISO 9001 Quality Management System Certified company, a WBENCCertified WBE company, and an Equal Opportunity Employer.

For more information, contact 1.800.245.2809,sales@felling.com, or visit them on the web at www.felling.com. You can also follow them on Facebook (Felling Trailers, Inc.) and Instagram (Felling Trailers).

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