NATM Launches 2023 Media Kit › › › › › › › › › ›

By Erin Mohwinkle, NATM Marketing Coordinator

NATM ADVERTISING

REACH YOUR TARGET AUDIENCE

W W W . N A T M . C O M / A D V E R T I S E

Placing advertising in front of key audiences in the trailer industry is one of the easiest and most effective benefits of National Association of Trailer Manufacturers (NATM) membership. In 2023, we have made it more user-and-budget-friendly.

Advertising in the bimonthly Tracks magazine, on www. NATM.com, the print Directory & Buyers Guide, or the Online Membership Directory & Buyer’s Guide is so easy and is offered either individually or as package deals.

NATM recently released the NATM 2023 Media Kit! In this kit you will find new lower price point package options, additional ad space on the newly launched website and additional advertising selections in the expanded eNews offerings.

While pricing is decreasing in some instances, the same is not true for the advertising reach. With the launch of our new site, expanded Tracks distribution, and expanded eNews selections, your advertising will reach new heights.

In 2023, we will expand our eNews communications to focused groups, which will allow advertisers to talk directly with potential clients. The NATM Insider will continue to be our full membership, all-encompassing newsletter but we will also offer six newsletters that members can sign up for: Convention, Government Affairs, Marketing Minute, Maximize your Membership, NATM Education, and Tech Talk. Each of these will have different frequency and offer advertising opportunities.

NATM members can upload their company logos and update and edit company information on NATM’s online Membership Directory. If you want a featured directory listing, the new site offers this option for you. With this new feature you will receive better visibility by displaying at the top of the category and have an expanded listing where you can promote special offers, your website, and even link to your social media feed.

If you have any questions or concerns about advertising, contact NATM Tracks editor, Samantha Darling LaCount, at Advertising@natm.com.

NATM encourages members to submit suggestions for Tracks article topics and welcomes submissions for member spotlight articles.

Advertising Reach:

• 1,000+ Member Companies

• NATM Members as of September 2021: 255,000+

• Website visitors annually: 22,000+

Essential Package $3,000

› 6x half page Tracks › Half page Print Directory & Buyers Guide › Featured directory listing in the Online

Directory & Buyers Guide

INDIVIDUALLY PRICED: $4,274 SAVINGS: $1,274

Basic Package $5,900

› 6x full page Tracks › Full page Print Directory & Buyers Guide › Aluma 12x NATM Insider eNews OR 12x NATM.com leaderboard INDIVIDUALLY PRICED: $9,919-$12,007 SAVINGS: $4,019-$6,107

Premium Package $9,900

› 6x full page Tracks in the first 15 pages of the magazine › Full page demand placement of choice in the Print Directory & Buyers Guide › 12x NATM.com leaderboard › 12x NATM Insider eNews

INDIVIDUALLY PRICED: $17,938 SAVINGS: $8,038

To learn more about the individual options and pricing, visit NATM.com/advertising.

“SEVERE DUTY” EXPERIENCE THE ELITE COMBAT WINCH.

The T1000 Series Winches were originally designed as highly advanced prototypes for military application, where the ability to perform in severe climates and the harshest environments imaginable are an essential prerequisite. After successful operations in the field and following many plaudits in the Defence and Security Equipment International Expo, the decision was made to allow the T1000 range to become widely available for general use.

T1000-220AE

STALL LOAD 14500 LBS

STALL LOAD 22000 LBS

THE GUTS

Introducing the DK2 WARRIOR T1000 Elite Combat Winch Range, equipped with: • IP68 Rated Military Grade winch and control box • Hardened 3-stage planetary gears • Waterproof remote control with LED indicators • Corrosion and chemical resistant powder coat • High-temperature lithium grease that won’t solidify in extreme conditions

STALL LOAD 10000 LBS

Comes in 10000lb, 14500lb, and 22000lb capacities.

Clicklease Helps Dealers Access Customers You Aren’t Thinking About

By Lindsay Bragg, Content Manager, Clicklease

Your dealers may be missing out on an entire segment of customers. A large portion of trailer buyers are small businesses and start-ups. The problem is 40 percent of businesses don’t qualify for financing from traditional lenders (source: Lendio).

And for many businesses, a trailer is essential business equipment. For these buyers, saving up the cash isn’t an option, and maintaining cash flow is a top concern. Clicklease was created to help these small business buyers afford the equipment they need to grow, so trailer dealers can sell more now.

Clicklease offers trailer financing at the point of sale. Point-of-sale financing offers attractive terms and payment options to buyers, pays dealers in full for the equipment up front, and increases sales by 32 percent. A good financing partner makes it easy to close the sale. To make financing simple and streamlined for both buyers and sellers, Clicklease has pioneered an automated approval process. Buyers can apply with just eight questions and their driver’s license and get an instant approval decision. They can sign documents online and walk off the lot with their trailer right away.

Sellers only need to submit a purchase order and invoice to get funded the very same day.

Clicklease can even take care of the entire title and registration process. All a seller needs to do is provide temporary tags, and Clicklease will take care of the rest—all at no cost to dealers.

Clicklease is the expert in small business trailer financing. They know how customers think and designed their entire process around what buyers and dealers need to close the sale.

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