Welcome to the National ACE Capital Readiness Accelerator Session 3
Envisioning Your Ideal Business Tuesday, February 6, 2024
Welcome Back 1. 2.
3.
Keys to Success - Be On Time, Be Open Minded, and Take Massive Action Fundamental Financial Statements: P&L, Cash Flow Management, and Balance Sheets Types of Capital Access and Preparation
Today’s Objectives
Session Three:
Envisioning Your Ideal Business
1.
Marketing in a Digital World
2.
Working Capital
3.
Equipment Loans
Office Hours Every Friday 11am PST/1pm CST/2pm EST ● ● ●
Work on Application Ask Questions Meet Subject Matter Experts and Coaches
Beyond Product and Pricing: The Three Pillars of a Sustainable Business Model The Most Common Mistake:
Products are often priced marginally above cost, neglecting the crucial roles of sales and marketing.
The Sustainable Business Model A robust business model balances three core functions: Sales/Marketing, Operations, and Finance. Each role is interdependent and critical to overall business success.
Businesses That Last Sales/ Marketing
Finance
Drives awareness and demand for the product. Engages customers and communicates the value proposition effectively.
Manages the numbers pricing, cost control, and investment strategies.
Operations Ensures the product is developed, maintained, and delivered efficiently. Manages the day-to-day processes to meet customer expectations.
Ensures profitability and financial health for reinvestment and growth.
Core Imbalances Weak Sales, Strong Operations and Finance: The Silent Engine
Strong Sales and Finance Weak Operations: The Revolving Door
"Gears are turning, but the doors stay closed."
"Drawing crowds, but shelves are bare."
Strong Sales and Operations, Weak Finance: The Leaky Bucket "Cash registers ring, but coins fall through."
Last Session: Finance
Marketing in a digital world How to get noticed and build community online
Joshua Thomas Founder & CEO, Vibe Kayaks Chase for Business customer FOR EDUCATIONAL PURPOSES ONLY JPMorgan Chase Bank, N.A. Member FDIC. Equal Opportunity Lender. ©2023 JPMorgan Chase & Co.
Business owner was compensated for their participation.
Andrea Giraldo
Andrea Giraldo VP, Senior Business Consultant
VP, Senior Business Consultant for Chase in New York, New York. I have 1 year of experience at Chase and 10 years of experience in financial services. With 20yrs of experience in the business consultancy ecosystem, has exposed me to a vast quantity of industries. This coupled with my eagerness to help has shaped who I am as a consultant, a bilingual business strategist. I strive to have a holistic approach with the businesses I work with and take a comprehensive look at the business as a whole, prior to providing any diagnostic. My mission is to ensure that entrepreneurs in the business community, have a sustainable and scalable business for the future ahead. I’ll work with you to help achieve your goals by making your business banking as simple as possible. I can provide you access to the broader team of experts in areas such as cash management, credit solutions, and
We’re committed to helping your business • Gain access to educational resources on financial health and tips to grow your business. • Take advantage of business networking programs to expand presence in your community. • Use online and mobile tools to access your business accounts and telephone banking options for added convenience.
other business services.
For More Information, Contact:
Andrea Giraldo 845-413-7046 andrea.giraldo@chase.com This material is for informational purposes and not a commitment to provide service. Not intended to provide, and should not be relied on for business, accounting, legal or tax advice. Please consult an attorney or tax professional concerning such matters. Fees and restrictions may apply. See a banker for details. JPMorgan Chase Bank, N.A. Member FDIC. Equal Opportunity Lender. ©2022 JPMorgan Chase & Co.
Accounts subject to credit approval. Restrictions and limitations apply. Chase credit cards are issued by JPMorgan Chase Bank , N.A. Member FDIC. Offer subject to change. 11/22/2022 — CRM1700
20
%
eCommerce’s projected share of total retail sales by 2024 Source: “US eCommerce Forecast Revised Upward, 18% Growth Expected in 2021,” Insider Intelligence, June 9, 2021.
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Marketing in a digital world
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How you show up is as important as where. |
Marketing in a digital world
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A brand is a work in progress It’s the journey you’re on, the story you tell in everything you do.
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Marketing in a digital world
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Have a strategy
1. Product
Start by looking at your overall business strategy. Many marketers use the “7 P’s”:
2. Price 3. Promotion 4. Place 5. People 6. Process 7. Physical experience
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Marketing in a digital world
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Social media: Keeping it real with your customers You can’t be on every social media platform. Be where your customers need you.
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Marketing in a digital world
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How to choose a social media platform
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Marketing in a digital world
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What do your customers do online?
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What reinforces your brand image?
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Which platforms can help you meet your business goals?
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What gets people excited?
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What platforms are competitors on?
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Where can you put in the time?
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What will be fun for you?
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The social media landscape is always changing Don’t fall in love with a platform. Listen to your community. If they move on, you should, too.
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Marketing in a digital world
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How to be successful on social media
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Marketing in a digital world
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Create a calendar
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Experiment with timing and frequency
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Be yourself
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Amplify community
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How to be successful on social media
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Marketing in a digital world
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Give more than you take
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Ask customers to follow you
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Be memorable
30
Should you pay for social media impressions? Unfortunately, it’s hard to get noticed if you don’t.
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Marketing in a digital world
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To make your digital marketing work, measure your progress and shift strategies as you go.
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Marketing in a digital world
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Make your goals SMART
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Marketing in a digital world
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Specific
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Measurable
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Achievable
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Relevant
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Time-bound
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Establish metrics Choose which numbers matter to you:
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Marketing in a digital world
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Google Analytics
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Email analytics
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Social media analytics
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Meet Your Business Coaches Allen Wu Owner Sequoia Lending
Funding for Small Businesses
1
Equipment Loan for Small Business
2
Heavy Equipment Financing
3
Truck Financing
3
Working Capital
Your Compan Nam y e
Equipment Financing for Small Businesses
1. Equipment Funding • Min 2 years in operation • Purchase any equipment that generate incomes for the business • Loan Amount: $5,000 to $500,000 • If loan amount is below $100,000: • Application • Credit 550 + • Equipment quote or invoice from dealer (no private sales) • If loan amount above $100,000+：Other docs needed
For Restaurant • Need to provide 6 months of business bank statements • Monthly cash flow minimum $20,000
Industries
2. Heavy Equipment Funding • Loan Amount: $20,000 to $250,000 • If loan amount is below $75,000: • Application • No FICO • Equipment quote or invoice from dealer (no private sales) • If loan amount is above $75,000: Other docs needed • Start up is OK
3. Commercial Truck Funding • Type: Box Truck, dump truck, tow truck, class 6, class 8, etc. • Spec and quote or invoice from dealer (no private sales) • Owner or business operate • New CDL is OK • Loan Amount: $10,000 to $55,000 • No FICO
Rate and Term • Fill out Scenario From • Need to know details of equipment • Lender will provide funding solution on monthly payment plan • Interest rate from 4.5% to 30% • 24 to 48 hours approval • 5 to 7 days funding • Term: 24 to 60 months
4. Working Capital • Ideally 2 Years of history • Start up OK • Loan amount $5K to $10M • YTD P&L and Balance Sheet • 2 years of tax return • 3 years pro forma • Personal financial statement • Business projection
Questions?
Thank you!
What’s Next Session #4 Teamwork Makes the Dream Work ➢
The role of job creation in business expansion
➢
Sustainable strategies for scaling operations
➢
Focusing on strengths and finding the right team members
➢
Case studies of successful business scaling
Meet your Business Coaches
Sign Up for Coaching
Scott Rogalski
Chettha Saetia
Allen Wu
Specialties: Find your lender match by telling your story, projections and forecasting models, maximizing financials for growth and qualifying for a loan
Specialties: Sales Strategy, Product or Service Marketing, and Business Plan Development
Specialties: Working Capital, Equipment Loan, Business Acquisition, Commercial real estate, acquisition, renovation or value added
Location: Sacramento, CA
Location: Chicago, IL
Location: Washington, D.C.
Closing Remarks:
2. Office Hours Friday
1. Get Connected to your Business Coach
11am PST/1pm CST/2pm EST
3. Take a minute to submit the closing quiz