EQUESTRIAN CONTENDERS

A large portion of each issue of National Horseman (50% on average) is dedicated to equestrian contender pages. A practice that is unique to the show horse industry, competitors pay to reserve individually designed pages for their horses to advertise their most recent wins and broadcast the next stop on their show campaign. These pages keep our readers engaged from cover to cover. A common sight at horse shows across the country is that of trainers, exhibitors and spectators flipping through their copy of National Horseman to read about the industry’s top horses and determine who will be appearing at their show next.