CIRCULARITY** FOR EVER

This collection aims to return to Cavalli's roots, integrating sustainability and upcycling back into the brand's business model. The SWOT analysis reveals strengths such as market innovation and exclusivity, while challenges include production timing and tracking discarded materials. The proposal emphasizes rethinking traditional business models and using modern technologies like AI to reduce waste, pushing the fashion industry toward more circular practice.

The Roberto Cavalli ACT*WEAR collection is designed based on an in-depth lifestyle study targeting a younger consumer base. By analyzing Instagram hashtags, influencers, festivals, music, and shopping platforms, the collection aligns with the interests and habits of a generation with a youthful mindset. These consumers are inspired by contemporary art, online communities and cultural hotspots like music festivals.