NATHAN
SIMON
SELLING PRINCIPAL - GOLD COAST
The selling journey
WHY SELLERS CHOOSE AVENUE
#1
Agency out of 1,145 local SEQ agencies
600+
homes sold annually
80+
team members
L&G
Logan & Gold Coast offices
6000+ homes sold Historically
$2.5B billion worth of property sold
Topm 50 Ranked Agent in QLD 2026
Nathan Simon
Selling Principal • 6+ years experience
The
selling journey
OUR SELLING PHILOSOPHY
Everything we do is built around three objectives - these are not separate goals. They work together. More competition means more control. More control means a better price.
The tool that makes all three possible is BIIDZ, our real-time offer platform that puts buyers in direct competition and keeps sellers fully informed at every step.
THE SELLING JOURNEY
The
selling journey
YOUR COMPLETE SELLING TIMELINE
Every campaign follows this sequence. Every step is managed by our team. Nothing happens without your knowledge and approval. APPOINTMENT
The selling journey
STEP 1: PREPARING YOUR HOME
First impressions are formed in seconds and they determine whether a buyer becomes a serious buyer. Preparation is where results are won before the first open home.
We'll walk through your home before launch and give you a clear, prioritised list. Not every property needs everything. We'll tell you what matters and what doesn't.
Styling and furniture placement Decluttering and depersonalising Maintenance items that affect presentation
Interior and exterior cleaning Garden and lawn presentation Kerb appeal
The selling journey
STEP 2: PROFESSIONAL MEDIA PRODUCTION
Your property's media is your first showing. Most buyers have made a decision before they ever walk through the door.
The selling journey
STEP 3: CREATING THE STORY
Buyers don't purchase bedrooms and bathrooms. They purchase lifestyle, emotion and future memories.
Every property has a story. Our job is to find it and tell it in a way that makes buyers feel something before they've set foot inside. The right story creates desire. Desire creates competition. Competition creates price.
This is the difference between a listing and a campaign.
MARKETING
Marketing
WHY MARKETING MATTERS
The equation is simple. Marketing is not a cost. It's the mechanism that determines your result. Sellers who treat it as optional are leaving money on the table.
Poor marketing attracts fewer buyers. Fewer buyers means less competition. Less competition means a lower price.
Strong marketing attracts more buyers.
More buyers means more competition. More competition means a better price.
Marketing
REALESTATE.COM.AU
The most visited property portal in Australia - the place buyers go first and return to most often.
#10
SEQ agency ranking
10,000+
100+ Annual buyer enquiries
Active listings
Your listing on realestate.com.au is your primary digital shopfront. We manage your placement, your feature position and your exposure levels to ensure maximum visibility throughout your campaign.
Position on this platform directly drives buyer enquiry volume, inspection bookings and offer activity. We take it seriously.
12,000+ Monthly listing views
Marketing
A supplementary but significant audience. Domain attracts a distinct buyer segment, particularly interstate buyers and those doing careful, cross-platform research before making a move.
Running both portals simultaneously ensures your property reaches every serious buyer in the market, not just those who default to one platform.
In a competitive campaign, the difference between one buyer and two is the difference between an offer and a bidding situation.
WHY MARKETING MATTERS
Social media allows us to put your property in front of buyers who are not yet actively searching the portals but are in the market. We reach them before your competitors do.
Retargeting campaigns follow buyers who have shown interest, bringing them back to your listing repeatedly until they act. This is how we convert browsers into buyers.
OUR BUYER DATABASE
Your property is introduced to our database before it appears anywhere publicly. In many cases, this alone generates the offer that sells your home.
4,000+ active buyer contacts
BUYER MATCHING against your property before public launch
SMS CAMPAIGNS
EMAILCAMPAIGNS to qualified prospects for open home alerts for off-market and prelaunch properties
VIP BUYER ALERTS
Marketing
THE AVENUE DIFFERENCE
The result is a fundamentally better outcome for sellers. More competition. More transparency. More money.
TRADITIONAL AGENT
Traditional real estate gives buyers one way to make an offer: a private negotiation with the agent, no visibility, no urgency, no competition.
One buyer at a time.
Private offers.
No urgency.
Seller in the dark.
BIIDZ changes the entire dynamic.
Buyers compete in real time. Every offer is visible. Urgency is built into the process.
Seller stays in full control.
HOW BIIDZ WORKS
Buyer Registers
Offer Submitted
Live Competition
Seller Reviews Offers
Competing Buyers
Notified Property Sold
No guesswork. No blind negotiations.
No wondering whether a better offer was just around the corner. Marketing
Inspections & offers
OUR OPEN HOME PROCESS
BEFORE EVERY OPEN HOME
Buyer reminders sent.
Property presented.
Team briefed on buyer feedback and current interest levels.
DURING EVERY OPEN HOME
Every buyer registered.
Questions answered.
Interest assessed.
Qualified buyers identified and flagged for follow-up by lead Agent.
AFTER EVERY OPEN HOME
Every buyer called within 24 hours.
Interest levels reported to you.
Follow-up strategy confirmed. Next steps locked in.
Inspections & offers
WHAT HAPPENS AFTER EVERY OPEN HOME
Every buyer who attends your open home receives a personal follow-up call from our team. We assess their interest, qualify their position and identify who is ready to move.
You receive a full update after every inspection: how many buyers attended, the level of interest, any offers anticipated and our recommended next steps.
You are never left wondering what's happening with your campaign.
Inspections & offers
UNDERSTANDING BUYER PSYCHOLOGY
Buyers move through a predictable emotional cycle - this is why the first week of your campaign is the most important. We plan every open home, every follow-up call and every piece of buyer communication to capture buyers while their motivation is at its highest.
Inspections & offers
OFFER & NEGOTIATION STRATEGY
When offers come in, our job is to protect your position while maximising competition. Every offer is handled with a clear strategy: identify the motivated buyers, create genuine urgency between them and move toward the best possible outcome without allowing emotion to drive the process on either side.
We do not guess at buyer motivation. We know it, because we've spoken to every buyer personally before they make an offer.
Under contract
CONGRATULATIONS, YOU'RE UNDER CONTRACT
Each stage has a defined timeline. We manage every step, communicate with all parties and keep you informed throughout. Our job does not end at contract. Reaching contract is a significant milestone. Here's what happens next.
We do not guess at buyer motivation. We know it, because we've spoken to every buyer personally before they make an offer.
Under contract
FINANCE & BUILDING AND PEST
Both conditions have defined timeframes in the contract. We monitor them closely.
FINANCE
Your buyer's lender will conduct a formal assessment and valuation of the property. This typically takes 14-21 days. We stay in close contact with the buyer's agent throughout this period.
14-21 DAYS
DAY 1 DURING PERIOD
DAY 14-21
BUILDING AND PEST
An independent inspector assesses the property's structural condition and any pest activity. We prepare for this by ensuring your property is presented appropriately and we manage any findings that arise.
7-14 DAYS
DAY 1 DURING PERIOD DAY 7-14
Under contract
POTENTIAL OBSTACLES
FINANCE DELAYS
Common, rarely terminal. We maintain communication with all parties and manage extensions where required.
VALUATION SHORTFALLS
If a bank valuation comes in below the purchase price, we work through the options with you and the buyer to find a resolution.
BUILDING ISSUES
Minor issues are normal. We help you understand what is reasonable and advise on how to respond.
SUBJECTTO SALE OFFERS
Sometimes required. We manage the process and protect your interests at every step.
SETTLEMENT
Settlement
SETTLEMENT DAY
Settlement day is the finish line.
Your solicitor and the buyer's solicitor exchange documents. Funds are transferred. Keys are handed over.
This moment is the result of every decision made from the day we first met: the preparation, the marketing, the open homes, the negotiation and the careful management of the contract. We're proud to be part of it.
YOU'VE SOLD YOUR HOME!
LIFE AFTER SETTLEMENT Settlement
The relationship doesn't end at settlement.
We'd love your honest feedback on your experience. A review helps other sellers find the right agent and means a great deal to our team.
If you know someone who is thinking about selling, we'd be grateful for the introduction.
And when the time comes to make your next move, we'll be here.
Clients For Life is not just a tagline. It's how we operate.
INVESTMENT
FEES & INVESTMENT
Your Investment in a Great Result - We'll walk you through every line item before you sign anything. No surprises, no hidden costs, no pressure.
A clear picture of what it costs and what it delivers. FEE CATEGORY INVESTMENT COMMISSION
SELLERS DISCLOSURE
PRICING STRATEGY
Our goal is not to get you any offer. IT'S TO GETYOU THE BESTONE.
RECOMMENDED PRICE RANGE
We recommend a range based on comparable sales, current buyer activity and your property's individual strengths.
COMPARABLE SALES BUYER FEEDBACK
Recent sales of similar properties in your area, assessed for relevance and adjusted for differences.
What buyers say during inspections tells us more than any data set. We use that feedback to refine our approach throughout the campaign.
FREQUENTLY ASKED QUESTIONS
CAN WE REJECTOFFERS?
Yes. You are never obligated to accept any offer at any stage.
CAN WE ACCEPTOFFERS BEFORE THE FULLLAUNCH?
Yes. We discuss pre-launch strategy with you before the campaign begins.
HOW LONG SHOULD WE STAYON MARKET?
That depends on your property and the current market. We'll give you an honest recommendation and revisit it throughout the campaign.
CAN WE CHANGE OUR PRICE?
Yes. Pricing can be adjusted based on buyer feedback and market activity. We'll advise when and if this is appropriate.
WHATIF WE DON’TSELL?
You only sell if you are happy. We only earn commission upon success. Your Marketing and Legal fees may still be payable, but you have no obligation to sell.
WHATHAPPENS IF WE RECEIVE MULTIPLE OFFERS?
This is where BIIDZ does its best work. Multiple offers go into a structured, transparent process that maximises your result.
Investment
WHY AVENUE PROPERTY
Proven process
Professional marketing
BIIDZ technology
Local knowledge
Proven result
Active buyer database
Experienced team
Not one of these things on its own produces an exceptional result. Together, they do. Every time.
