THE SELLING PROCESS
ALL PROPERTIES GROUP
IS NOW
At Avenue Property, we believe real estate should feel both professional and personal.
Evolving from one of Queensland’s largest independent agencies (All Properties Group), our brand represents a more refined approach to property, combining strategic marketing, modern systems and local expertise with genuine client care and communication.
With offices servicing Logan, the Gold Coast and surrounding growth corridors, our experienced team is committed to delivering a seamless experience and exceptional results for every client we represent.
Backed by nearly two decades of industry success, Avenue Property continues to raise the standard in modern real estate.
SUPPORTING THE COMMUNITY
Proud sponsors of the A.B. Paterson College fundraiser, where over $30,000 was raised. Our very own Nathan Simon was auctioneer on the night to help drive the bids higher!
500 boxes of cereal donated, gifts, a helping hand, and more provided by us and our community. Want to donate this year? Let us know as we are already signed up!
AT AVENUE, WE LOVE GIVING BACK THROUGH LOCAL EVENTS, CHARITY SUPPORT, AND COMMUNITY CONNECTION.
Sponsored 'The Slow and the Furious' in the 2025 Charity Mystery Box Rally, raising over $4,000 for the Cancer Council. We are excited to be sponsoring their journey again this year in 2026
FREE family Christmas Movie in the Park event, organised and planned by us every year for Gold Coast families! Look forward to this year’s event on 20 December.
METHOD OF SALE
Traditional Private Treaty
Private treaty is the most common method of sale in Queensland, where a property is listed with an asking price or price guide and buyers submit offers through the agent via negotiation rather than public competition. The agent manages discussions between buyer and seller, presenting offers, counter-offers, and conditions over time, allowing the seller flexibility on price, terms, and timing while the market determines value through individual buyer interest rather than a fixed end date.
Pros: A clear price or guide is presented to the market, giving buyers direction while allowing the agent to justify, defend, and negotiate your price expectations through structured conversations.
Cons: Offers are not visible to other buyers, often resulting in a silent, single-offer negotiation process that limits competition and does not guarantee the highest possible sale price.
BIIDZ Auction
BIIDZ is a digital auction-style selling platform that allows buyers to compete transparently online, creating real-time competition without the pressure of a traditional on-site auction. For sellers, the key benefit is control and clarity: your property is exposed to a wider pool of motivated buyers, interest is converted into competitive bidding, and price discovery
A traditional auction in Queensland involves marketing a property without a disclosed price guide and selling it on a set date through open, public bidding, where buyers compete in real time under unconditional contract terms. This method relies heavily on momentum, buyer emotion, and competition on the day, with the final price determined by the highest bidder, provided the seller’s reserve is met or negotiations continue immediately after the auction.
Pros: Creates strong urgency and open competition with unconditional contracts, providing decisive outcomes and clear market feedback for sellers who want certainty.
Cons: Queensland law prohibits discussing or disclosing price guides, and without strong comparable sales to anchor buyer expectations, this can result in price ambiguity, reduced buyer confidence, a smaller buyer pool (typically around 20% who can buy unconditionally), and the risk of selling below expectations.
happens in a clear, data-driven way. Unlike private treaty negotiations that can stall or lack urgency, BIIDZ drives momentum, flushes out the market’s true buying power, and gives sellers confidence that the final result reflects genuine demand rather than guesswork.
12 KUMBATINE ST, PIMPAMA SOLD PRICE: $1,156,000 RECORD PRICE AT TIME OF SALE
Using BIIDZ, our exclusive offer platform, we achieved 83 offers and a record price in just 4 days.
This beautifully presented Plantation Homes build struck the perfect balance between modern comfort and family-friendly living.
BIIDZ created a competitive environment that drove serious buyer engagement, resulting in 83 bids and a new record price of $1,156,000 at the time, with only 4 days on the market.
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OUR MARKETING DIFFERENCE
IN-HOUSE MARKETING
Our in-house creatives make your listing clear and impossible to miss across print, signboards, social campaigns, and advertising.
VIDEOGRAPHY
We’re known for creating fun videos, and we’re not afraid to dress up for them! Our work gets views, and your property gains traction.
PHOTOGRAPHY
Great photography can be the difference between a click and an enquiry. We collaborate with leading photographers to capture your property in a way that gets noticed, creates emotion, and creates a lasting first impression with buyers
Social Media Videos
Youtube Videos
Walkthrough Videos
Included Services
Email marketing
Copywriting
Social media
Advertising
Campaign management
Photography and videography
Graphic design
Print marketing
Signboards
Our Reach
Reaching the right audience is key, which is why we take a comprehensive approach to our marketing.
SOCIALS
2,814,800 11,244 2,800+
Additional Services
Property staging
Car, boat and model hire
Event management
Influencer & blogger collaborations
Gold Coast Bulletin
VIP buyer events
Experience showings
SPECIFIC TARGETING
Reach Australia’s largest, most engaged pool of buyers beyond their search on property portals.
AVENUE CLIENT REVIEWS
Trusted by locals, backed by over 570 five star reviews on realestate.com.au.
Exceeded Expectations!
Nathan and his team were outstanding.
Strategic, responsive, and always one step ahead, he secured a strong result in a tough market. His marketing is refreshingly unconventional and gets real attention. Importantly, he's not pushy like many other agents arethere's no pressure to accept the first offer. Nathan is firmly in your corner. Nathan is a powerhouse, a strategic thinker and the kind of agent who is always available when you need him. A professional that delivers. We're so grateful!
SELLER
OXENFORD HOUSE - NATHAN SIMON
Kachina was fantastic to work with.
We first met Kachina when buying in Pimpama, where she represented the sellers so well at several different open homes we attended - and later she helped sell our home in Oxenford. Kachina is friendly, positive and highly organised. She was always available at all hours and kept us informed well in advance of every open home and gave us updates on every enquiry. Her commitment and work ethic truly stand out. Absolutely no hesitation in recommending her.
SELLER
OXENFORD HOUSE - KACHINA MILLER
Ben and the team were incredibly supportive throughout the process of selling my unit from start to finish. Ben achieved an outstanding result on my property and exceeded all of my expectations. When times got stressful (as they do when selling a property), Ben and his team were just a phone call away and provided me with plenty of support and also resources that made the whole experience go smoothly! I would HIGHLY recommend Ben and his team to anyone looking to buy/sell.
SELLER
UPPER COOMERA HOUSE - BEN LYNN
Working with Kerry was a pleasure.
Kerry was always helpful, proactive and helped us achieve our goals. I definitely recommend Kerry to assist anyone else who is looking to sell their property.
SELLER
PIMPAMA HOUSE - KERRY PETERS
Tom has been a great contact
Even before I considered selling my property, always keeping me updated with market trends in my area.
He kept great communication with me during the selling process and worked hard to get the sale over the line.
SELLER
PIMPAMA HOUSE - TOM CORBEN
We chose Ross to sell our house based on his previous results. At the time we needed to sell due to health issues.
Ross gave us honest advice kept us informed at all times and are very happy with the outcome he achieved.
SELLER
JACOBS WELL HOUSE - ROSS OAKHILL
Ryan knows the Riemore market extremely well
And went above and beyond to get us a sale, in the time frame we needed. Always available for any questions we had.
Communication and advice were excellent.
SELLER
TAMBORINE HOUSE - RYAN APPLEBY
Above and Beyond
Nathan and his team went above and beyond even helping get things done on a Friday night well after he should have been done for the day! Thanks to Nathan and his team.
SELLER
PIMPAMA HOUSE - NATHAN SIMON
Karlee had great communication throughout the entire process
Always going above and beyond to help through any requests. If you want help buying, I would highly recommend talking to her and if you are selling you want to use Karlee.
SELLER
PIMPAMA HOUSE - KARLEE RUSSELL
Tom from APG was outstanding from day one.
Sharp, strategic, and completely on the ball, he delivered an exceptional result — selling our property after the very first weekend open home at a price above our expectations. He made the entire process feel effortless, with clear communication, spoton advice, and a work ethic that is second to none. If you want an agent who genuinely knows how to get results, Tom at APG is it. Highly recommend.
SELLER
Ross has been an incredible partner throughout the sale of our home.
Selling a property can be an inherently frustrating and challenging process, but Ross made it remarkably easy to navigate.
His calm demeanor and professionalism were invaluable, especially when hurdles arose. He stayed solution-oriented and communicative, ensuring we felt supported from the initial listing to the final settlement. Ross's ability to remain steady and positive through the inevitable stresses of the market turned.
SELLER
JACOBS WELL HOUSE - ROSS OAKHILL
OXENFORD HOUSE - TOM CORBEN SCAN
Here Are Our Top 5 Tips
1
No clutter or odours. Your property must be kept clean and clutter-free. Clear and tidy all surfaces. If the property looks clean and smells fresh, a prospective buyer will form a positive opinion of your home.
2
Whether it’s an open home or a private inspection, it is imperative that you are not there. Buyers find it hard to feel comfortable and picture themselves living in the property if the current owners are present. The prospective buyer is unlikely to voice their true opinion of the property and will often rush through the inspection. Needless to say, it makes selling your home difficult. So, go shopping for an hour, catch up on errands or visit a friend. Let the agent do their job!
3
Check all corners for peeling paint, chipped edges, and loose wallpaper, and repair accordingly.
4
There may be several things in your home that you have simply become accustomed to over time - things that you have been promising yourself to attend to. Well NOW is the time. Buyers will mentally add up their perceived costs of repairing all those minor flaws and end up with an amount that is generally much higher than your actual costs will be. You may believe the repairs are insignificant, however the buyer may question the maintenance and upkeep of the rest of the property. Necessary, non-critical minor repairs and perceived owner neglect will either lower the price or lengthen the time to sell.
5
Repair all major problems. In today’s climate of open disclosure and vigilant home inspections, the ‘Golden Rule’ applies: Treat the buyer as you would expect to be treated yourself.
SCAN TO VIEW ALL 101 TIPS
To Purchasing When You Need to Sell THE ROAD
PREPARE YOUR FINANCE PRE-APPROVAL
Finance pre-approval is your starting point. Knowing your borrowing capacity helps you understand your budget for a new home and signals to sellers that you’re financially ready, even if your offer depends on selling your current property.
Pre-approval typically lasts three to six months, so try to align it with your buying and selling timeline. With finance preapproval secured, you’ll be in a strong position to act quickly and negotiate effectively.
SELECT A CONVEYANCER OR SOLICITOR
Choosing a conveyancer or solicitor early in the process ensures that your legal requirements are in order and that you fully understand the conditions of buying and selling simultaneously in Queensland. Your conveyancer will prepare and review contracts, manage settlements, and explain specific conditions, such as the subject-to-sale and sunset clauses, so you’re well-protected.
In particular, they’ll guide you through the purchase contract requirements, which are important when selling as part of a simultaneous transaction, ensuring that all documents align and that any key dates are clear.
SCAN TO VIEW FULL BOOKLET
ENGAGE A REAL ESTATE AGENT TO ASSIST WITH THE SALE
Look for an agent with experience in your local market and a track record of managing transactions involving simultaneous purchases and sales. They’ll help you coordinate timelines and align each stage of the process.
Having a trustworthy agent by your side is great not only for the sale side of things but also for negotiations on your next property purchase. This means they can assist you with placing offers on properties, negotiating, property searching and be a helping hand every step of the way.
PREPARE YOUR PROPERTY FOR SALE
Preparing your home for sale can lead to a quicker sale and potentially a higher price. Start with decluttering, cleaning, and addressing any minor repairs that could enhance the appeal.
Consider staging the property for maximum impact, creating a look that buyers will connect with emotionally and financially. Your agent can recommend cost-effective improvements to attract potential buyers, like fresh paint, landscaping, or updated fixtures.
These details can make a big difference, especially in a competitive market. Booking photography and videography of your property before placing offers on a new one helps showcase its best features!
These include: attracting buyers faster, a quicker sales process, and assisting with a smooth sale and purchase.
TYPES OF BUYERS
Competition
Emotional Logical
Motivated by lifestyle, feeling, and connection to the home. They can justify paying more if the property feels right or solves a personal need. Still mindful of value, but emotion begins to outweigh pure logic. This is where desire starts influencing price.
Focused on winning, not just buying. Competition, urgency, and fear of missing out drive decisionmaking. Logic and emotion are overridden by momentum and pressure. This buyer pushes prices beyond expectations, especially in strong campaigns. $ $ $
Driven by numbers, data, and perceived value. This buyer relies heavily on comparable sales, market conditions, and risk assessment. They aim to secure the property at the best possible price, not necessarily to win it. Emotion plays little to no role, with logic setting the ceiling.