Encompass Community Services - Style Guide

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Your Vision is Our Vision - whatever it takes!

Contents STRATEGIC BRAND OVERVIEW

Page 1

LOGO USAGE Logo Variations Page 2 Minimum Sizing Page 3 Spacing Page 4

Brand Identity Variations Page 5

Incorrect logo Use Page 6 Colours Page 7 Colour Palette Page 8 Fonts Page 9

Type Alignment

Page 10 Type sizing Page 11 STATIONARY Business cards Page 12 Letterhead Page 13 With Compliments Page 14 Envelope Page 15 BRAND APPLICATION Page 16 CONTACT DETAILS

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Strategic Brand Overview

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Encompass is a community focused organisation with various reliable programs and services available to a range of community members. The organisation is managed by a number of experienced, passionate, friendly and professional staff.

Mainly targeting people with all forms of disability, as well as individuals who are facing some sort of disadvantage, the brand identity of the organisation has been designed to attract the attention of these types of people, with a clear and concise identity.

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To continue and improve the services, the organisation must reach the attention of local community members, as well as businesses around this area interested in supporting the organisation through community services, volunteer work or sponsorships, the Victorian government, as well as other non for profit organisations, to generate fundings and support of the services.

With the simple and straight forward tag line, ‘Your vision is Our vision - whatever it takes!’ emphasises the importance the organisation founds in providing the best possible services for their clients as well as creating a diverse brand identity, attracting both new clients and local businesses. The branding has a corporate, clear and modern take on the organisation and representing the quality of the services they provide and creating an organisation you want to be associated with.

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Logo Variations Without Tagline

With Tagline

STACKED Where space allows, this is the preferred configuration for all Marketing and promotional communication pieces.

The tagline does not need to be displayed if the logo is used under 7pt.

If the tagline is used, ensure the text remains as black, despite the colour it is being used with, unless on a solid background colour.

(See page 5)

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Your Visio n is Our Visio n - w h a teve r it takes!

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HORIZONTAL This configuration is predominantly used for corporate stationery and paperwork, or alternatively where space does not allow for the stacked configuration.

The tagline does not need to be displayed if the logo is used under 7pt.

ALL collateral should feature a the crossed over hand logo design.

Your Visio n is Our Visio n - w h a teve r it takes!

Without Tagline

With Tagline

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Your Visio n is Our Visio n - w h ateve r it takes!

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Minimum Sizing

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Your Visio n is Our Visio n - w h ateve r it takes!

Minimum sizes for the Encompass logo have been determined to maintain legibility. The minimum size is defined by the width of the logo as a whole.

Please note that the minimum sizes specified here are for a best case scenario. In practice, legibility may vary depending on the application, stock mmunity se r vices and reproduction Co method.

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If in doubt, always conduct a print/reproduction test prior to final output.

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Your Visio n is Our Visio n - w h ateve r it takes!

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Horizontal version with tag line Print: 2.95 in (75mm) On screen: 283 px

Stacked version with tag line Print: 1.81 in (46mm) On screen: 173 px

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- w h a teve r it takes!

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Your Visio n is Our Visio n - w h ateve r it takes!

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Your Visio n is Our Visio n - w h ateve r it takes!

Stacked version with no tag line Print: 1.25 in (32mm) On screen: 120 px

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Horizontal version with no tag line Print: 2.24 in (57mm) On screen: 215 px

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Your Visio n is Our Visio n - w h ateve r it takes!

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encompass Logo version with no text Print: 0.78 in (20mm) encompass On screen: encompass 75 px

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Your Visio n is Our Visio n - w h ateve r it takes!

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Your Visio n is Our Visio n - w h ateve r it takes!

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Spacing

The Master Brand identity should have the following minimum amounts of space around it.

The width of the ‘e’ forms the clear or white space.

Example of clear space around Brand 1 identity

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2 Example of white space around Brand identity

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e

Note: This rule of clearance space applies on printed applications as well as online.

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e

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Your Visio n is Our Visio n - w h a teve r it takes!

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Brand Identity Variations encompass encompass encompass encompass Co mmunity se r vices Co mmunity se r vices

MONOTONE VERSION The logo is always represented in monotone, with the use of only one colour. The two monotone examples shown are only colour variations that can be used when the logo is displayed without a background.

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Mono version - Vertical

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Mono version - Horizontal

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REFLECTED VERSION The reflected version of the logo is used when the logo is placed on a coloured background colour. When the logo is displayed on a coloured background, the logo and text must be white.

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Note: If tagline is included on a solid background colour, the tagline must also be displayed in white coloured text.

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White version - VerticalCo mmunity se r vices

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White version - Horizontal

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Incorrect Logo use

Correct and consistent usage of the logo is essential to the integrity of the Encompass identity. Variation from these guidelines will result in a diluted and inconsistent visual identity. To the right are some examples of incorrect usage of the logo.

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1 Do not change the colours of lines representing the fingers and/or text

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2 Do not display the text as outlined

3 Do not remove “Community services�

4 Do not change the colour of the logo itself (only can be shown as black or the red colour shown)

5 Do not change the font types

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6 Do not stretch the logo

7 Do not outline the logo 8 Do not place logo over busy photographs

9 Do not use two different colours for the logo and text

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Do not use light colours on a white background

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Do not separate the texts from each other

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Do not add a shadow to the logo design

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Colours

The Encompass logo colour palette consists of 3 different colours – maroon, black and white. For consistency, only use the exact colour specifications given here.

For printed material, use the spot colour (Pantone) or 4-colour process (CMYK) breakdown for each colour.

For on screen applications (e.g. Web and Power Point), use the RGB breakdown.

Tints of black and maroon are reserved for use in charts and graphs only.

When reproducing large areas of black in print, a richer black can be achieved by adding tints of other inks. C20 M15 Y15 K100 is recommended.

Results will vary for different print methods and stocks. Consult your printer and perform a print test if in doubt.

Maroon

Black

White

C 21 M 86 Y 80 K 11

C 20 M 15 Y 15 K 100

C 0 M 0 Y 0 K 0

R 157 G 45 B 44

R 0 G 0 B 0

R 255 G 255 B 255

80 %

80 %

60 %

60 %

40 %

40 %

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Colour Palette The logo must always be displayed in the maroon or black colours shown on the previous page, as it displays the logo in a corporate manner, however the colour palette may be extended if the logo is displayed on a solid colour. If this does become necessary the logo MUST be displayed in white and only the background colour can be altered.

Ensure that any additional colours are compatible with the originals. Fluorescent, metallic or very light colours are not suitable when displaying the Encompass logo.

Here are some suggested colours to be used if a solid colour must be applied to a design accompanied by the logo.

RECOMMENDED LOGO COLOUR: PMS 180 C CMYK 21, 86, 80,13 RGB 175, 31, 44 HEX #af1f2c Note: The Pantone colours (PMS) may not be exact. For a

PMS Medium Purple C CMYK 74, 100, 43, 1 RGB 66, 0, 144 HEX #420090

PMS Blue 072 C CMYK 96, 95, 2, 0 RGB 10, 13, 250 HEX #0a0dfa

PMS 219 C CMYK 21, 89, 0, 0 RGB 186, 0, 245 HEX #ba00f5

PMS 411 C CMYK 57, 55, 57, 27 RGB #505450 HEX 80, 84, 80

PMS Black 4 C CMYK 45, 88, 68, 67 RGB 46, 10, 27 HEX #2e0a1b

PMS Black 3 C CMYK 75, 50, 94, 61 RGB 25, 50, 6 HEX #193206

PMS 7758 C CMYK 20, 15, 100, 0 RGB 204, 217, 0 HEX #ccd900

PMS 7578 C CMYK 12, 55, 80, 1 RGB 222, 114, 50 HEX #de7232

PMS 364 C CMYK 66, 32, 100,15 RGB 74, 147, 0 HEX #4a9300

PMS 3435 C CMYK 93, 41, 78, 39 RGB 11, 92, 34 HEX #0b5c22

PMS 534 C CMYK 89, 69, 47, 38 RGB 17, 49, 84 HEX #113154

PMS 4625 C CMYK 31, 85, 100,38 RGB 109, 24, 0 HEX #6d1800

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Fonts

The Encompass brand uses two typefaces on the logo design. Only use these two typefaces to retain brand consistency.

Bellerose is used to display the word ‘Encompass’, KG Lego House is used to display the words ‘Community House’ and Arial is used for onscreen applications.

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Bellerose Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ?(*)&%$

KG Lego House Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ?(*)&%$

Bellerose Light Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ?(*)&%$

KG Lego House Regular Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ?(*)&%$

Bellerose Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ?(*)&%$

KG Lego House Bold abcdefghijklmnop qrstuv w xy z ABCDEFGHIJK LMNOPQR STUV W X Y Z ?(*)&%$

On screen text Arial Regular Arial Regular Italic abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ?(*)&%$ ABCDEFGHIJKLMNOPQRSTUVWXYZ ?(*)&%$ Arial Bold Arial Bold Italitic abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ?(*)&%$ ABCDEFGHIJKLMNOPQRSTUVWXYZ ?(*)&%$

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Type alignment

The Encompass logo has a particular alignment for the text. The word ‘Community services’ has been deliberately placed between the descenders of the ‘P’ letter in the word ‘Encompass’ The size of the word ‘Community services’ relies entirely on the way it is aligned with the word ‘Encompass’.

The examples on the right and the next page present broken down guides when using the logo.

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Note: The alignment of the text is to the right. Ensure the two last letters of ‘Encompass’ and ‘services’ are aligned.

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Note: The space between ‘Community’ and ‘Services’ are separated by the descended of the ‘p’ in Encompass.

Note: The width of the word ‘Encompass’ has been sized accordingly to the size of the logo design’s width.

The words ‘Community services’ has then been fitted to have the ‘s’ aligned with the ‘s’ of ‘Encompass’ and spaced accordingly to allow a balanced amount of space between the two words.

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Type sizing

The logo has been aligned accordingly to lettering, space available and the width of the logo itself, providing a well constructed and professional design.

3 spaces (Spacebar spaces)

Between descender of the letter ‘p’

Both final letters of ‘Encompass’ and Services’ (letter s) aligned to right

This structure must be ensured that is utilised whenever the logo is used to create a consist and clear brand identity.

TEXT SIZES IN THIS EXAMPLE: Encompass: 72 pt Community Services: 21 pt Note: This example has a 51 pt difference. Always ensure the width of the Encompass text is sized accordingly to the logo design width.

Base line of ‘Community services’ aligned with final point of ‘letter ‘p’ in ‘Encompass’

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Stationary - Business card

The front of the card will feature the logo represented in white, against the maroon colour.

The logo and tag line are separated by a solid white line, the same width of the tagline.

The website is also displayed in a light grey colour.

Front FRONT

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For business cards, personal and contact details appear on the back of the card, left aligned from the centre line dividing logo and contact details. The only information that can be displayed in the maroon colour is what is shown in the example on the right.

SPECIFICATIONS: Double sided, colour print Size: 90mm width x 55mm height with a 17mm rounded corner Treatment: Full Colour (CMYK) Digital Printing Stock: 300 gsm premium satin Note: Example is not to size

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Your Vision is Our Vision - whatever it takes!

www.encompass-cs.org.au

Back

BACK Cathy Sheron Customer Service Manager

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400 Pakington Street, Geelong VIC 3220 p: (03) 5222 3377 e: csheron@encompass-cs.org.au m: 0434 692 503

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Stationary - Letterhead Front The Encompass letterhead design works in a similar manner to the business card, however the contact details and logo are on alternative sides.

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BACK

FRONT

400 Pakington Street, Geelong VIC 3220 (03) 5222 3377 www.encompass-cs.org.au ABN: 17 099 044 676

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The contact details are aligned to the right, with all contact details only shown on the front and only the logo displayed on the back.

The contact details and logo remain separated by a solid line between them in the same maroon colour as the logo.

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The logo displayed on the back has the same maroon colour as the background, however has the ‘multiply’ opacity effect applied.

Note: The tag line is not displayed on the letterhead due to limited space.

SPECIFICATIONS: Size: A4 (210mm x 297mm) Stock: 100 gsm synergy bond

Community

400 Pakington Street, Geelong VIC 3220 (03) 5222 3377 www.encompass-cs.org.au ABN: 17 099 044 676

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Note: Example is not to size

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Stationary - With compliments Front The with compliments slip designs work the same way as the business cards and letterhead.

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The contact details have been displayed horizontaly in black text and 9 spaces apart. Similar to With Compliments slip, a solid maroon line is used to separate the contact details from the words ‘With Compliments’.

With Compliments 400 Pakington Street, Geelong VIC 3220

The words ‘With compliments’ has been displayed with in the same Maroon colour as the logo and a 56% opacity.

The back is displayed the same as the Letterhead, with the use of the ‘multiply’ opacity effect. (See previous page for more details)

(03) 5222 3377

www.encompass-cs.org.au

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SPECIFICATIONS: Size: DL 99mm width x 55mm height Stock: 100 gsm synergy bond Note: Example is not to size

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Stationary - Envelope

The logo has been aligned on the top left hand side corner, leaving a 15 mm border from the left hand side for post office use only.

Geelong VIC 3220 400 Pakington Street,

Your Vision is Our Vision - whatever it takes!

The envelope has a window, allowing for quick and efficient use of the envelopes. This feature also provides a highly professional look.

Front FRONT

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The address is displayed in white text, center aligned on the back flap, which is the same maroon colour as the logo.

The website has been placed at the bottom of the back, again using the same maroon colour as the logo.

Note: The tagline is not displayed on the envelope.

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BACK 400 Pakington Street, Geelong VIC 3220

SPECIFICATIONS: Size: DL (110mm x 220mm) Stock: 100 gsm synergy bond Note: Example is not to size www.encompass-cs.org.au

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Brand application

Encompass have various promotional items, ranging of engraved pens, mugs, umbrellas, usb wrist bands and teeshirts available to the public to purchase and create awareness of Encompass’s services.

All money made from purchases will go directly to improving the Encompass services.

The merchandises available will be constantly updated.

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To view our latest merchandise, please visit http://www.encompass-cs.org.au/merchandise.

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Contact Details

For more information please contact: HEAD OFFICE Encompass Community Services Geelong 400 Pakington Street Geelong VIC 3220 T: (03) 5222 3377 F: (03) 5229 619 E: info@encompass-cs.org.au W: http://www.encompass-cs.org.au

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