DISH CLASHERS
Key Opportunities
Individual Project YEAR:2023.6 - 2023.10
An interactive AR solution presents a chance to recenter focus on social connections in the physical dining environment rather than isolated digital engagement. Bringing educational elements showing food origins and preparations can also help rebuild mindfulness and perspective. Developing an entertaining AR game that rewards collaboration and hints at recipes or ingredients through discovery of themed clues can promote interpersonal
What if your meals become
warriors
conversations
The competitive yet cooperative elements and narrative components are designed intentionally to spark dialogue, curiosity, shared reflection on meal components which have been obscured in modern eateries.
? Problem Statement
Action
The widespread sharing of "Instagram-worthy" food photos on social media has shifted focus away from dining behaviors and culture at restaurant Capturing and posting appetizing meal pictures is replacing meaningful engagement with dining companions, making customers feel more disconnected and lonel Distorted and detached relationships with food are increasing, seen in behaviors like binge and emotional eatin Long wait times for food being served also compresses potential table conversation duration
nor!
o for h Fight
Taking Orders M
Design Process nderstand problem and painpoint 01.U
Literature Review ap key insights and unmet needs 03.M
unmet needs around social connections, healthy eating, and enjoyment.
05.
Develop
Develop a clickable prototype for user testing. create a AR experience centered around choice and education rather than prescription.
06.
launch and test
After launch, continue assessing usage data and user feedback to improve and better meet needs.
Less engagement
Long waiting times
The optimal and indifference points were significantly shorter than the mean expected dining time, suggesting that many restaurants may be able to shorten dining duration significantly without compromising customer satisfaction. Noone, B. M., Kimes, S. E., Mattila, A. S., & Wirtz, J. (2007). The Effect of Meal Pace on Customer Satisfaction. Cornell Hotel and Restaurant Administration Quarterly, 48(3), 231-244. https://doi.org/10.1177/0010880407304020
Action
R Code
Q
AR Game
Enjoy Meals
ood
M
ood
Eating behaviour traits and regulation style of
eating behaviours mediate the association between MBP engagement and diet quality, while engaging in Mind-Body Practices (MBPs) may be related to better diet quality.
Edit my pics and #Instag my food first
02.C
onduct user research
onduct user research through interviews and observations to understand diners' social and food relationships. C
04.
Brainstorm and prototype
Ensure the persona, interactions and information share an empathetic tone that meets diverse diners' perspectives.
Challenge
Outcome
Difficulties faced in utilizing AR technology to transform complex food information into entertaining and educational personified characters.
An AR pre-meal game that personifies food ingredients as virtual characters to facilitate social interaction and educate diners, improving their relationship with food.
Relections Replacing photo sharing may be unrealistic since social media is so common. Better to have the game complement sharing The AR chef is creative. But an app alone likely won't fix food issues. Education and support are still needed Identifying social and health needs is good. Talking to users could reveal even more needs to address, like dining anxiety Rather than prescribing behavior, it’s better to give choices and information. Facilitate, don't mandate.
Meal Delivery Problem
There are two sources of uncertainty in the problem. First, the customers are unknown until they place an order. Second, the time at which the food is ready at the restaurant is unknown.
A, A, Fazal., Saad, Ahmed, Khan. "Assessing the relationship of psychological health with addiction to food.." International journal of endorsing health science research, 11 (2023).:34-41. doi: 10.29052/ijehsr.v11.i1.2023.34-41
Distorted relationship
“ It was found that increased food addiction might lead to increased psychological problems.”
with food
A, A, Fazal., Saad, Ahmed, Khan. "Assessing the relationship of psychological health with addiction to food.." International journal of endorsing health science research, 11 (2023).:34-41. doi: 10.29052/ijehsr.v11.i1.2023.34-41
Storyboard
IDEATION
A Busy Restaurant Journey Ruined the First Date
Design Thoughts
T
he game, featuring a virtual chef persona, not only serves as an i
starter but also edu meals.
T
cebreaker and conversation
q
I’m starving...
cates users about the ingredients and cooking techni ues involved in their
his immersive and fun
p -
l cv
re mea a
-
Sure.
ti ity is designed to rekindle the joy of in person
Map
communication while fostering a deeper appreciation and understanding of food, ultimately
l
l
w
p
guiding diners towards healthier eating habits and a more balanced relationship with their meals.
b ending techno ogy
ith the dining e
x erience, offers a creative solution to
'
social disconnect and eating disorders prevalent in today s digital age.
Inspirations
T
hese games not only offer entertainment but can also provide educational value in some cases, such as teaching healthy eating habits or
cooking skills.
Marry and Davide get off the bus after a short ride into town. As they walk down the street, Marry suggests Davide look up some restaurants on get a recommendation.
vercooked
O
A fast paced card
Players co aborative y
game where
prepare and cook
pl
ayers
core oints by icking the best combinations of sushi. s
p
Kc it
hen Rush
p
A coo erative board game where players work together within a
l
time imit to complete orders.
He pulls out his phone and finds a highly-rated Italian
Marry and Davide settle in to continue their chat as
for their dinner. At first, the conversation still flows easily as
they wait for their dinner. At first, the conversation still
Davide tells Marry about his recent hiking trip and Marry
flows easily as Davide tells Marry about his recent
talks about her favorite TV shows.
hiking trip and Marry talks about her favorite TV shows.
place just a few blocks away.
Sushi Go!
p
Google Maps to
Marry and Davide settle in to continue their chat as they wait
ll
l
1 hour later...
I have been
Restaurant
waiting for 1
Hour!
orders in absurdly designed kitchens.
Coo
king
M
ama
A cooking simulation game where
pl
pl
ayers
Marry checks her phone awkwardly as Davide drums his fingers on
com ete various cu inary tasks like
l
the tablecloth. Over 1 hour has passed since they first sat down
When the waiter finally stops by again to update them on the
and they've exhausted all possibilities for small talk. Not knowing what else to say, they both simply stare out or around rather than
off by how their previously promising first date
This wait is too long." Davide quickly agrees, also seeming
making eye contact.
chopping vegetables
They walk out of the restaurant silently, both put
status of their order, Marry says, "I think we're just going to go.
unraveled as the minutes dragged on without any
relieved the strained evening is coming to an end.
food or new conversation topics to sustain them.
and cooking dishes.
On-site Interview Sketchs
Zhon
4 T D
2 years old, manage
akes pride in
32 years old, marketing
minutes without communication
Enjoys experiencing local cuisine with friends on weekends
“
O
minutes for entrees without
’
receiving communication. We ll be reinforcing
unacceptable. I was excited to share my first
updated protocols so such delays don t happen
visit to this restaurant with my husband and
again.”
L
updates ruined the occasion.”
in
H T
0
“Waiting over an hour for our food was just
friend. But sitting there so long without any
years old,
e
O
15
ur staff knows I have little tolerance for guests
waiting over 2
2
uality food and servic
isappointed when waits extend past
manage
M5
q
Managed current restaurant for 8 year
Xi
’
-
32 years old, white collar worke ften goes to newly opened restaurants with friends or
w
’
colleagues, hoping to bond more over dining experience
aite
Waits for companions
ospitality student working part tim
shooting, missing best temps for eatin
rained to provide excellent service but
g
new dishes to be served before
still building confidence
“I used to solely focus on connecting with my dining
-
buddies through laughter filled conversations. “I tried to be attentive, but the kitchen got
'
ow
getting the perfect photo to impress my Instagram
overwhelmed. I didn t know what to tell the table
followers consumes my attention, even if it means
about timing. I still struggle with handling situations where food takes way longer than it should.”
N
A
ppl K o
u ar
distractedly letting my food go cold as table talk
orean restaurant
becomes an afterthought.”
Journey Map (Game Flow)
Or de r
se rve
d
wait for/find a table ime
Find
e T -Gam order r o f Wait
a res
taura
nt an
d rea
dy Starving
Finish the game
Scan the menu
Play the Game
and Enjoy!
Enjoy your m
Food transforms Enter into a restaurant
Enter battle scene
into battle form After selection, the food transforms into a battle character, e.g. a burger can turn into a burger warrior wielding an giant axe as weapon.
Scan the
YES
eal w
Battle process
Once transformed, player and the
During battle, player controls the
battle food avatar enter the
food fighter to unleash various food-
battle scene to face off against
themed attack skills to defeat
other food fighters.
opponents.
it
h friends!!!
Player chooses the
QRcode on the
meal wanted
menu
while the cooking finished the game also ended.
At the start of the game, player order what wanted to enjoy. At the same time, the
Around 10-30mins cooking
Receive the orders
Finished
NO
After the player have ordered, the
while the cooking finished the
chef start cooking.
game also ended.
Waiting with hunger
Erik - Burger Knight
Character Design
Phony - Pho faerie
Burger shell helmet
Phony Pho faerie Lettuce hair
6'2"
Hair
Short brown hair, full beard
Age
34
Height
5'5 "
Weapon
Battleaxe
Hair
Long leaves hair (Lettuce)
Build
Muscular, broad shoulders
Age
Personality
Weapon
Appears early 2 0s (true age unknown) Silver Chopsticks
Honorable , duty-bound, quiet but commanding presence
Build
Slender, graceful
Chopstick sword
Height
Personality
Honorable , duty-bound, quiet but commanding presence
Erik - Burger Bacon wrist
Knight Ketchup packets
brace
Scene Design
Attack visual effect design
Mushroom Forest in Curry Valley Venturing into the Mushroom Forest, players find The forest floor is a soft bed of themselves surrounded by towering, luminescent moss, and bioluminescent plants mushrooms of various shapes and sizes. The forest cast a gentle glow, creating an floor is a soft bed of moss, and bioluminescent otherworldly ambiance. The plants cast a gentle glow, creating an otherworldlymushrooms come in an array of ambiance. The mushrooms come in an array of colors, from vibrant reds and colors, from vibrant reds and blues to soft purples blues to soft purples and greens. and greens. Venturing into the Mushroom Forest, players find themselves surrounded by towering, luminescent mushrooms of various shapes and sizes.
White Cupcake Castle In the whimsical world of sweet delights, players find themselves in the enchanting landscape of the White Cupcake Castle. Towering structures made of soft, fluffy cupcakes with vanilla frosting stand against a pastel sky. The castle's turrets are adorned with candy cane spires, and gumdrop flags flutter in the sugary breeze. A frosting drawbridge provides access over a strawberry jam moat, leading to the heart of the castle.
5.
Game Development
Testing and Feedback
3D Modeling and AR Development
UI Design
Utilizing Meta Spark Studio, Spline, and Blender, I have established a workflow for crafting immersive VR experiences. Meta Spark Studio is for developing interactive VR environments, enhancing them with augmented reality features for a more dynamic user experience. Spline is employed for its user-friendly interface, enabling quick prototyping and the efficient design of complex 3D scenes.
Drawing inspiration from RPG (Role-Playing Game) interfaces, UI design for the project is user-friendly. It features a layered information structure for organized and efficient data presentation, reminiscent of how RPGs manage complex information. Key features include adaptive menus that respond to user actions and progress indicators, offering users a clear sense of achievement. It is set to offer an immersive experience that is both visually appealing and highly practical.
As someone who sometimes battles with making healthy choices when eating out, the idea of foods portrayed as characters fighting one another definitely gets my attention! I like that it challenges how we think about and relate to different ingredients.
A progress bar indicates the dish preparation time, helping to alleviate player anxiety.
Your Order is coming!
A status bar displays a range of game settings and character
Engagement
User Satisfaction
User
Score
Score
Round1
Round1
Round2
Round2
Round3
Round3
26 mins
information.
5/5
My friends and I unwind after exams by gaming and snacking. I think we’d get a kick out of a multiplayer AR game at the dining hall with all the foods trash talking each other or throwing sauces. Seems like a fun stress reliever!
5/5
A circular control pad navigates the character's movement while also deploying various skills.
Fight for honor!
1
2
3
Choose your hero (Dish) to fight!
User
Score
Score
Round1
Round1
Round2
Round2
Round3
Round3
Desserts
10 mins
20$
10 mins
Main Courses
18$
Soups
Salads
Appetizers
Snakes
After players make their menu selections, the dishes transform into interactive game characters, 2/15
Summar
y:
The AR game meets or exceeds predefined benchmarks around elevating interpersonal engagement at dining events while reducing reliance on food photography antics. Further personalization and gamification opportunities could continue increasing retention and usage
impact - but overall the MVP demonstrates effectiveness in aligning diner priorities more strongly to IRL connections versus social media documentation across tested cohorts.
initiating gameplay.
Future I mprovement P lz F : Implementing advanced personalization, like custom avatars and tailored challenges, to enhance user engagement ersona i ation
Socia
Rea
eatures
l Challenges: Introducing social elements such as collaborative quests, fostering a community spirit and shared cooking experiences
l-time Multiplayer: Adding functionality for real-time interactions with friends or other diners, encouraging social connections and competition
Nutritional Information: Integrating nutritional data to cater to health-conscious users, aligning with the app's goal of promoting healthy eating habits.
I appreciate the creativity, but framing foods as enemies in battle seems like it could be problematic for picky eaters or people recovering from eating disorders. Perhaps the personified foods could have personalities and differences without actually attacking each other. More playful competition?
Engagement
User Satisfaction
User
Score
Score
Round1
Round1
Round2
Round2
Round3
Round3
Engagement
User Satisfaction