Logo Usage
The Arbor Creek logo is a visual representation of the brand to our customers, partners and consumers. To build long-term recognition it must be applied accurately and consistently across all communications.
The elements of the logo include the Arbor Creek wordmark. The wordmark has a fixed relationship that should never be altered in any way. Always produce the logo from approved artwork.
COLOR LOGO
FULL COLOR LOGO
The Full Color Logo can be used to represent the brand in almost any application.
Examples include website or email header, brochure cover, T-shirts, large signage, advertising or on trucks.
The logo has a version for a light and a dark background.
Full
LOGO
BLACK LOGO
The black logo should follow the same guidelines as the Full Color Logo and is used when color isn’t available, or Arbor Creek Blue does not look appropriate over a particular color or photo.
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01 Full Color Logo Light Background
01 Black
Logo
BLACK
02 Full Color Logo Dark Background
Logo Spacing & Sizing
CLEAR SPACE
Clear space around the logo should be maintained—do not allow any type, imagery or graphics to interfere with this space. The clear space around the logo should always be the height of the words Arbor Creek. The logo can be placed over a background image or photo as long as it remains clearly legible.
MINIMUM SIZE
The logo must be sized large enough to be easily read in every application, print and digital.
minimum size is specified, the logo should generally appear larger than the minimum size.
BRAND STANDARDS & STYLE GUIDE 03
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What Not To Do
In order to protect the Arbor Creek brand image, it is extremely important that the Arbor Creek logo, in all of its variations, be displayed as designed at all times, without alteration or distortion of any kind. The presentation below of improper usage examples is not meant to be comprehensive.
Don’t change the color of the logo.
Don’t change the proportion of any element of the logo
Don’t use the Wordmark without the word “Cabinetry”
Don’t apply effects to any element of the logo
Don’t stretch the logo.
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Brand Color
BRAND STANDARDS & STYLE GUIDE 05
The primary brand color is Arbor Creek Blue. It is used with the accent colors shown below. Primary Color Accent Colors Arbor Creek Blue CMYK Build: C: 100 M: 53 Y: 43 K: 28 RGB Build: R: 0 G: 83 B: 102 HEX Build: #00566 The primary brand color is Arbor Creek Blue. This should be used for logos and sparingly as an accent color. Arbor Creek Gray can be used in backgrounds, and as an accent color.Arbor Creek Gray CMYK Build: C: 40 M: 32 Y: 26 K: 6 RGB Build: R: 150 G: 152 B: 161 HEX Build: #9698A1 CMYK Build: C: 26 M: 7 Y: 66 K: 9 RGB Build: R: 179 G: 190 B: 112 HEX Build: #B3BE70 Arbor Creek Green CMYK Build: C: 10 M: 9 Y: 11 K: 0 RGB Build: R: 227 G: 223 B: 218 HEX Build: #E2DEDA The brand color Arbor Creek Green is an accent color. This should be used sparingly as an accent color on things like buttons. Arbor Creek Off-White Body Copy Arbor Creek Body Copy is 65% Black and should be used for body copy and small captions only. Arbor Creek Body Copy CMYK Build: C: 0 M: 0 Y: 0 K: 65 RGB Build: R: 119 G: 120 B: 123 HEX Build: #76787A Arbor Creek Off-White can be used as a background color. It should be used sparingly.
06 Typography There are two typeface and six different typographical hierarchies that can be used. The main typeface is IvyJournal and decorative typeface used as an accent is Ivy Epic. IvyJournal was cho sen because in larger sizes it brings sturdy and symmetrical forms; when used in smaller sizes, it gives concise legibility. Never use any type other than the selected font. It was deliberately chosen to speak for the brand. Large headlines are done in IvyJournal used to bring attention to something. Headline 1 ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 .,:;’”?! Headline 2 IvyEpic SemiBold, 16/18pt to 20/22pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 .,:;’”?! IvyEpic SemiBold, 25/27 to 72/74 Title, Emphasis IvyEpic SemiBold, 25/27 to 72/74 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Subhead
IvyEpic Regular, 14/16pt to 18/20pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 .,:;’”?!
Subhead
IvyEpic Regular, uppercase, 10/12pt to 12/14pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 .,:;’”?!
Body Copy
IvyJournal, Regular, sentence case, 9/13pt to 12/17pt
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz 1234567890 .,:;’”?!
Substitute
Arial and Times New
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 .,:;’”?!
Font Access
IvyEpic:
Typography Color Usage
Arbor
Arbor Creek
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 .,:;’”?!
Arbor Creek Body
BRAND STANDARDS & STYLE GUIDE 07
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Font
Roman. Only use if our brand fonts are unavailable (i.e. PowerPoint or email).
https://fonts.adobe.com/fonts/ivyepic IvyJournal: https://fonts.adobe.com/fonts/ivy-journal
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Where to use color with your type.
Creek Gray Can be used with larger subheads and headlines. White Any copy reversed out of dark colors.
Blue Can be used with larger subheads and headlines. Should be used to emphasize a word or phrase in headlines.
Copy is Black 75% Used for small body copy.
To use brand fonts, please purchase the proper licenses and download from the link below:
Use of Brand Name
It is important to use the Arbor Creek written style guidelines to create consistency and brand recognition.
• Arbor Creek is written using uppercase “A” on “Arbor”, “C” on Creek.
• Don’t use acronyms AC to refer to the brand in either writing or speaking.
CORRECT USAGE
Arbor Creek
INCORRECT USAGE
Iconography
Simple vector illustrations can be used as a brand element to communicate key concepts. Any icon can be used as long as they match the illustrative style shown below. Reach out to Creative Services to have additional icons created.
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AC arbor creek Arbor creek ArborCreek
BRAND STANDARDS & STYLE GUIDE 09 IvyEpic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ IvyJournal abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Brand Overview
Samples
CABINETRY
MULTIFAMILY
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Arbor Creek
Cabinetry
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Shirts
BRAND STANDARDS & STYLE GUIDE 011 Brochure
PRODUCT CATALOG 2022-23 CABINETRY