Rebranding Proposal for "Let's Be Well Red" by Gema Sanchez

Well RED Identity manual

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Table of Contents Introduction ........................... 2 Logo Process........................................ 3 Inspiration................................... 4 Old Logo, New Logo................. 5 Secondary Element .................... 6 Color ........................................... 7 Font ............................................ 8

Application Letterhead ...................................9 Business Card ............................10 Gudness Bar ..............................11 Website .....................................12

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Logo | Process

Introduction Well Red is an initiative that aims to reduce Ì iÊ«ÀiÛ> i ViÊ vÊ À Ê`iv V i VÞ anemia, due to the very high incidence of Ì iÊV ` Ì Ê Ê ` >°Ê ÌÊ >ÃÊLiÊ ÃÕ«« ÀÌi`ÊLÞÊ À Ü Ê1 ÛiÀà ÌÞÊà ViÊ ÌÃÊv Õ `>Ì ÊÌ À Õ} ÊÌÜ Êvi Üà «Ã\Ê The Swearer International Service Fellowship ­Ó䣣®Ê> `ÊÌ iÊ °6°Ê-Ì>ÀÀÊ- V > Entrepreneurship Fellowship (2012 and 2013).

Currently 80% of India is anemic LÕÌ not many Indians are aware ofÊ Ì° iÊWell RED aims to ensure that people are well informed of the promi i Vi of the condition, as iron deficiency anemia can seriously impair one’sÊ>L ÌÞ to work, study and perform simple eviryday tasks. ià } Ê L> Ê > }iÊ >à V >L À>Ìi`ÊwithÊ >À Ì>Ê*iÀi`>ÊÌ `iÛi «i`ÊÌ iÊv Ü }Ê `i Ì ÌÞÊ`ià } ð

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Logo | Process

Introduction Well Red is an initiative that aims to reduce Ì iÊ«ÀiÛ> i ViÊ vÊ À Ê`iv V i VÞ anemia, due to the very high incidence of Ì iÊV ` Ì Ê Ê ` >°Ê ÌÊ >ÃÊLiÊ ÃÕ«« ÀÌi`ÊLÞÊ À Ü Ê1 ÛiÀà ÌÞÊà ViÊ ÌÃÊv Õ `>Ì ÊÌ À Õ} ÊÌÜ Êvi Üà «Ã\Ê The Swearer International Service Fellowship ­Ó䣣®Ê> `ÊÌ iÊ °6°Ê-Ì>ÀÀÊ- V > Entrepreneurship Fellowship (2012 and 2013).

Currently 80% of India is anemic LÕÌ not many Indians are aware ofÊ Ì° iÊWell RED aims to ensure that people are well informed of the promi i Vi of the condition, as iron deficiency anemia can seriously impair one’sÊ>L ÌÞ to work, study and perform simple eviryday tasks. ià } Ê L> Ê > }iÊ >à V >L À>Ìi`ÊwithÊ >À Ì>Ê*iÀi`>ÊÌ `iÛi «i`ÊÌ iÊv Ü }Ê `i Ì ÌÞÊ`ià } ð

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Logo | Inspiration

Logo | Old Logo, New Logo

Old Logo

Hemoglobin shape

Mandala shape and pattern

New Logo

The red blood cells were used as inspiration for shape and color.

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Black and White

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The old logo consisted of the three girls that are used in the animation at the beginning of each presentation. They each represent three friends, one that is healthy and two that are anemic.

The name “Let’s Be Well RED” is a play on words. It refers to being educated on the topic and the color of blood when it has iron and oxygen.

For the new logo, the name has been shorten to “well RED” and the three girls were removed. The shape of a hemoglobin has been used, because it is the cell responsible for transporting oxygen throughout the human body. In India madalas are very popular so the mandala and hemoglobin shape have been combined in order to attract the audience.

Logo | Inspiration

Logo | Old Logo, New Logo

Old Logo

Hemoglobin shape

Mandala shape and pattern

New Logo

The red blood cells were used as inspiration for shape and color.

4

Black and White

5

The old logo consisted of the three girls that are used in the animation at the beginning of each presentation. They each represent three friends, one that is healthy and two that are anemic.

The name “Let’s Be Well RED” is a play on words. It refers to being educated on the topic and the color of blood when it has iron and oxygen.

For the new logo, the name has been shorten to “well RED” and the three girls were removed. The shape of a hemoglobin has been used, because it is the cell responsible for transporting oxygen throughout the human body. In India madalas are very popular so the mandala and hemoglobin shape have been combined in order to attract the audience.

Logo | Color

Logo | Secondary Element

C 32 M 100 Y 97 K 48

The secondary element is derived from the shape of a hemoglobin. The shape is taken three times and placed within one another. It can then be increased or decreased in size.

This is then applied to the website and the “Gudness� bars.

C 14.84 M 100 Y 89.84 K 9.38

C 32 M 100 Y 97 K 48

C 0 M 0 Y 0 K 0

C 32 M 100 Y 97 K 5

C 0 M 0 Y 0 K 100

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Gradient

Logo | Color

Logo | Secondary Element

C 32 M 100 Y 97 K 48

The secondary element is derived from the shape of a hemoglobin. The shape is taken three times and placed within one another. It can then be increased or decreased in size.

This is then applied to the website and the “Gudness� bars.

C 14.84 M 100 Y 89.84 K 9.38

C 32 M 100 Y 97 K 48

C 0 M 0 Y 0 K 0

C 32 M 100 Y 97 K 5

C 0 M 0 Y 0 K 100

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Gradient

Application | Letterhead

Logo | Font

.5˝ .5˝

.5˝ Brown University, Providence RI, 02912 401.589.6694 wellred.org

.5˝ Brown University, Providence RI, 02912 401.589.6694 wellred.org

To whom it may concern

Futura Extra Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !"#$%&'()*+,-./:;<=>?@[\]^_` {|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´µ¶·¸¹º» ¼½¾¿ÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÑÐÒÓÔÕÖ ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóô õö÷øùúûüýþÿıŁłŒœŠšŸŽžƒ ˆˇ˘˙˚˛˜˝–—‘’‚“”„†‡•…‰‹›⁄™−fifl

Avenir Black

In last month’s issue of Undergraduate Engineer, Sandia National Laboratories advertised positions for a summer undergraduate research program that is to begin in June 1997. Would you please consider me for such a position with your solar thermal division? I am a junior in mechanical engineering at the University of Texas, and my emphasis is in thermal fluids (see enclosed résumé).

In reading about Sandia, I learned of the solar thermal work in your division. Solar thermal technology interests me greatly. While here at the University of Texas, I have taken a course in solar energy applications. My project for that course--the comparison of heat transfer fluids for a solar thermal power plant--specifically pertains to your division’s work.

After completing my bachelor of science here at the University of Texas, I plan to attend graduate school because I am interested in research. Last summer, I had the opportunity to work at Balcones Research Center in Austin and enjoyed the work and atmosphere associated with research. Given that Sandia National Laboratories is the foremost engineering research laboratory in the country, I would welcome the chance to work for you.

Thank you for your consideration, and if you have any questions, please feel free to write, email, or phone.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !"#$%&'()*+,-./:;<=>?@[\]^_`{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´µ¶·¸¹º»¼½¾¿ ÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛ ÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþ ÿıŁłŒœŠšŸŽžƒˆˇ˘˙˚˛˜˝–—‘’‚“”„†‡•…‰‹›⁄™−fifl

Sincerely, Carlota Pereda Serras

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Application | Letterhead

Logo | Font

.5˝ .5˝

.5˝ Brown University, Providence RI, 02912 401.589.6694 wellred.org

.5˝ Brown University, Providence RI, 02912 401.589.6694 wellred.org

To whom it may concern

Futura Extra Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !"#$%&'()*+,-./:;<=>?@[\]^_` {|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´µ¶·¸¹º» ¼½¾¿ÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÑÐÒÓÔÕÖ ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóô õö÷øùúûüýþÿıŁłŒœŠšŸŽžƒ ˆˇ˘˙˚˛˜˝–—‘’‚“”„†‡•…‰‹›⁄™−fifl

Avenir Black

In last month’s issue of Undergraduate Engineer, Sandia National Laboratories advertised positions for a summer undergraduate research program that is to begin in June 1997. Would you please consider me for such a position with your solar thermal division? I am a junior in mechanical engineering at the University of Texas, and my emphasis is in thermal fluids (see enclosed résumé).

In reading about Sandia, I learned of the solar thermal work in your division. Solar thermal technology interests me greatly. While here at the University of Texas, I have taken a course in solar energy applications. My project for that course--the comparison of heat transfer fluids for a solar thermal power plant--specifically pertains to your division’s work.

After completing my bachelor of science here at the University of Texas, I plan to attend graduate school because I am interested in research. Last summer, I had the opportunity to work at Balcones Research Center in Austin and enjoyed the work and atmosphere associated with research. Given that Sandia National Laboratories is the foremost engineering research laboratory in the country, I would welcome the chance to work for you.

Thank you for your consideration, and if you have any questions, please feel free to write, email, or phone.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !"#$%&'()*+,-./:;<=>?@[\]^_`{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´µ¶·¸¹º»¼½¾¿ ÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛ ÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþ ÿıŁłŒœŠšŸŽžƒˆˇ˘˙˚˛˜˝–—‘’‚“”„†‡•…‰‹›⁄™−fifl

Sincerely, Carlota Pereda Serras

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Application | Gudness Bar

Application | Business Card

Back Front .5˝

.6˝ Carlota Pereda Serras

.3˝

Co Founder T. 401 336 4892

.25˝

Gudness logo design by Erin Kelly

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C. 401 336 5739 Brown University, Providence RI, 02912 carlota_pereda_serras@brown.edu

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wellred.org

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3.5˝

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Application | Gudness Bar

Application | Business Card

Back Front .5˝

.6˝ Carlota Pereda Serras

.3˝

Co Founder T. 401 336 4892

.25˝

Gudness logo design by Erin Kelly

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C. 401 336 5739 Brown University, Providence RI, 02912 carlota_pereda_serras@brown.edu

.6˝

wellred.org

.3˝

3.5˝

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Application | Website

Š 2013 Gema Sanchez Design Global Change 12

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Application | Website

Š 2013 Gema Sanchez Design Global Change 12

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