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contact Naomi Sunderland call me email me look at my work

0448 93 44 73 naomidesigns@me.com naomidesigns.com.au


about me Hello, i’m naomi I’m one of those arty types who likes to make things look gorgeous. I am a creative neat freak who likes to be surrounded by fresh flowers and a riot of colour. I love nature, I love fashion and I especially love the smell of artists pencils. A perfectionist by default, creative projects often pop into my head like a visual thought bubble. I have a passion for colour and typography and an intense dislike of the inappropriate use of Comic Sans. My design ethos is to create design which is elegant yet usable, simple yet striking . . . it is all about the aesthetic.


contents layout design identity and branding typography, illustration and photography package design campaign design


style by colour magazine STYLE by colour is a mini magazine dedicated to colour theory for fashion. It is full of useful advice on dressing with colour, colour history and stylish imagery.


tafe western These learner resources were developed by the hospitality section of TAFE Western. TAFE Western have a certain branding style to which cover designs must adhere. The internal pages of the booklet were made up with a one third/two thirds layout with the predominantly empty column being utilised every few pages for a piece of important information.


logo samples organic tea

digital print specialists UNEARTHBUILDINGINSPECTIONS

connect


digital print specialists printwest printWest is a print company specialising in digital print. In business since 1995 and located in Central Western NSW, printWest create small scale digital copy—items such as booklets, flyers, A3 posters, invitations, business cards and saddle stitched books. printWest have recently installed a new, more efficient and environmentally friendly printer and are keen to rebrand to reflect the upgrade of their operation.

digital print specialists


lists t specia prin l a it www.printwest.com.au ig d


naomidesigns naomidesigns is my own freelance design company specialising in print design—layout design (booklets, magazines), brochure design, logo and corporate identity development, invitation design, poster development and photography.


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illustration The shy, yet inquisitive nature of the green tree frog is captured in this illustration The contrast in the image highlights the face and front legs, emphasising the sparkle in the eyes and the inquiring tilt of the frog’s head.


ALWAYS KISSÂ ME

goodnight

you are my

sunshine


raggidy rag dolls Handmade in Australia and inspired by vintage fabrics, each limited edition rag doll is a real character. This magazine advertisement needed to emphasise that character and what better way to do that than with a strong focus on the gorgeous face of the doll. The finish to the image and the script typeface also play on the vintage feel.

illustrated prints Illustration and typography are combined here to make illustrated prints for a child’s bedroom (see left).


cards One of the most difficult design jobs I’ve ever had to do was to create a sympathy card for a close friend who lost her baby. The card to the right was the one I sent on the first anniversary of his death. To be able to create something so personal at such a difficult time is very special to the people receiving the card.

‘An angel in the book of life wrote down my baby’s birth, then whispered as she

closed the book too beautiful for earth’


m a o .org m . w w w w

The Museum of Modern Art, New York

33 Street at Queens Blvd, Long Island City, Queens, (212) 708-9400

Bauhaus

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and The New Typography Monday thru Thursday 10:00am – 5:00pm Friday 10:00am – 7:45pm

ma.org mo w.

Saturday & Sunday 10:00am – 5:00pm

László Moholy-Nagy Appointed in 1923, Moholy-Nagy introduced “new typography” to the Bauhaus. Unifying mechanical technology with the expressionism of art led him to develop the concept of “typofoto”—the marriage of image and text.

invitation styles

March 23 thru April 5, 2009 Herbert Bayer entury,

The following pages give ideas for different layouts in invitations, but are also an example of how you can achieve stunning variations where typography is used to create different styles and effects.

Bayer furthered the Bauhaus “new typography” by incorporating the psychology of advertising into his work. Under Bayer’s direction, the April 10 thru May 25, 2009


László Moholy-Nagy

The Museum of Modern Art  New York

33 Street at Queens Blvd  Long Island City, Queens  (212) 708-9400 Monday thru Thursday 10:00am – 5:00pm  Friday 10:00am – 7:45pm

www.moma.org

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Saturday and Sunday 10:00am – 5:00pm

Appointed in 1923, Moholy-Nagy introduced “new typography” to the Bauhaus. Unifying mechanical technology with the expressionism of art led him to develop the concept of “typofoto”—the marriage of image and text.

and the new typography

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and The New Typography

March 23 thru April 5, 2009

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The Museum of Modern Art | New York 33 Street at Queens Blvd | Long Island City | Queens (212) 708-9400 | www.moma.org

Herbert Bayer April 10 thru May 25, 2009

One of the most influential graphic designers of the twentieth century, Bayer furthered the Bauhaus “new typography” by incorporating the psychology of advertising into his work. Under Bayer’s direction, the Bauhaus developed the first professional graphic design studio.

Monday toThursday | 10:00am – 5:00pm Friday | 10:00am – 7:45pm Saturday and Sunday | 10:00am – 5:00pm

ion, the Bauhaus developed direct the er’s fir s t Bay pro fes der Un s i o na rk. lg wo r ty a his ph oncept of “ pofoto”—the m to the c a ic rria in ge elop o dev f i m to ag e a nd te


The Museum of Modern Art, New York 33 Street at Queens Blvd Long Island City, Queens (212) 708-9400 Monday thru Thursday 10:00am – 5:00pm Friday 10:00am – 7:45pm Saturday and Sunday 10:00am – 5:00pm

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www.moma.org

33 Street at Queens Blvd

Monday thru Thursday

10:00am – 5:00pm

Long Island City, Queens

Friday

10:00am – 7:45pm

Saturday & Sunday

10:00am – 5:00pm

(212) 708-9400

László Moholy-Nagy March 23 thru April 5, 2009

Herbert Bayer April 10 thru May 25, 2009

Appointed in 1923, Moholy-Nagy introduced “new

One of the most influential graphic designers

typography” to the Bauhaus. Unifying mechanical

of the twentieth century, Bayer furthered the

technology with the expressionism of art led him to develop the concept of “typofoto”—the marriage of image and text.

Bauhaus “new typography” by incorporating the psychology of advertising into his work. Under Bayer’s direction, the Bauhaus developed the first professional graphic design studio.

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The Museum of Modern Art, New York

and the new typography


the t company The t company sells organic tea through trendy tea bar outlets and online. This product is hip, it’s cool, it’s on trend. It is organically healthy yet has a sense of humour about it’s healthy lifestyle. The descriptions of the teas are like reading the descriptions on a bottle of wine, which promotes the concept of visiting a tea bar for drinks after work as opposed to calling into the pub.


The unique selling point for this brand of tea is their humourous approach within the descriptions of their teas, making their ‘health’ product more palatable to the majority.


Vibrant colours were specifically chosen to embody the feeling of zest and energy the product portrays. Modern, stylish patterns adorning the side of the boxes also give appeal for the target market.


daintree conservation society This newly formed non-government organisation’s goal is to protect, repair and restore the Daintree Rainforest of Australia’s far north and to maximise the protection of forest biodiversity. As they are a new company, they need to develop their website and promotional material in order to promote their organisation and what they do. The Daintree Conservation Society plan on launching their organisation at an exclusive fundraising gala.


The beautiful imagery showcases the allure of the Daintree without needing much else added to it. Simple tag lines engage the viewer, encouraging them to interact by finding humour or thinking about a question and the transparent colour blocks emphasise type without impeding the image underneath and are repeated throughout. The colour scheme is carried throughout and the style is easily recognisable from one part of the campaign to the next.


Billboard signage will appear on bus shelters around our major capital cities to raise awareness of the organisation with a call to action for people to visit the website. A series of postcards have also been developed for visitors to the Daintree Rainforest. These postcards are to be humourous and have an environmental slant in an attempt to differentiate from other postcards on the market. Proceeds from the sale of these postcards will go towards the Daintree Conservation Society, making people feel like they are supporting a worthy cause.


The Black&green Gala is an exclusive fundraising event. The Daintree Conservation Society plan for it to become one of Brisbane’s premier social events and a major fundraiser for the Society. The invitation is printed in black on heavy card with a spot UV coating applied to the word ‘Black’ to further enhance the elegance of the invitation. The inside of the card is printed with a stunning image of Cape Tribulation overlaid with a infographic of some statistics of the wildlife in the area.


thankyou for your time

Hopefully we will work together to create something amazing for you. call me email me look at my work

0448 93 44 73 naomidesigns@me.com naomidesigns.com.au


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