Selected Works - Nandan Pemmaraju - Mid October - 22

Nandan*

*Venkata SivaNANDAN Pemmaraju is a multidisciplinary designer with a core in spatial design

My

The

show

FURNITURE SYSTEM,

India- Utilizing

The Mercedes Tomorrow

A student project at ArtCenter College of Design

Boisterous sketches made around the floor plan and the site context of the project located in Beverly Hills, LA.

Mercedes as a brand in the year 2020 is in a transition into the Electric mobility-“The ELECTRIC FUTURE RUN”. The car giant nurtures its classic Mercedes design style with the contemporary elements interpretations maintaining “sensual purity” for its new cars. This project will be a bridge of the transition between the company’s past and future design styles, telling the customers/fans/users a story.

A collage I made representing the bridge between the past and the future design of Mercedes

The ground floor introduces the Benz style boutique hotel experience with the Mercedes Experience bar. It also has a Kiosk-Cafe where the customers/guests can relax and nurture the experience. The top two floors hold all the guest rooms of the boutique hotel. The whole experience from the ground up is semi-private to private spaces.

The entrance through the Kiosk-Cafe area of the Benz style boutique hotel welcoming you into the flavor of the space- the juxtapostion of past and the future of Mercedes.

Views

1.The Bedroom lounge

2. The Bedroom view looking into the Santa Monica Boulevard

“Made In India” pavilion

A “Made In India” pavilion, working with the campaign that promotes local crafts and culture. The pavilion takes influence from the “Namaste” which is an Indian way of welcoming, joining two hands together. The se ries of arches are an interpretation of the different fingers coming together. The junctions and the inbe tween spaces formed allow for exhibits of local craft/design, for people to visit, learn about, and support.

Competitions and explorations -

1.Urban homecompetition

2. See-Saw houseA house that I would con struct in Re-gen village: Auroville, India

3. Institute design Student projectB.Arch.

Value Light

A student project designed for HAY. Value is a gesture-based idea symbolizing presenting something. It is developed on the big idea of focussing attention on something.

Boisterous sketches made around the silhouette search for the VALUE light

spraying light

a sneaker collection

Exhibition Design

Exhibition Design: Art Center College Grad Show 2022 - I had the opportunity to design and build my 100 square feet exhibit booth for the in-person GradShow.

Grad show fabrication and assembly - Post the design freeze, the next steps into bringing the exhibit to life were - Milling the decided forms on the MDF boards, using Kongsberg Machine, Building and testing the prortypes using curated kit of parts, the mapping the projection with the set-up, and ultimately painting & pakaging the final platforms to move to the venue.

Exhibition design

Community Center - Indian Village

Work with Dustudio, Auroville - Role: Architectural design/Interiors/Site Planning/ Detail development

The community center developed is a Corporate Social Responsibility(CSR) project accomodating multiple gov erning bodies and activities of the village. In addition to the Panchayat offices, the rammed earth construc tion developement also incubates, a public library, an area for daily market, Kund(courtyards), and an amphitheatre. The circulation spaces and the zoning of the community center is defined by the negatives spaces created by the elevated extended plinths around each structure.

The Pitched roofs imitate the character of the village’s housing and in an effort to extend the idea of lo cal. To lessen the sunny dryness and heat the roof tiles have a skin of Guna tubes(earth vase tubes) that keep the interiors of the buildings air-conditioned naturally. The project to a good extent translates or immmitates the vernacular Indian practices of the local construction to be an extension to the village’s cultural fabric.

1.View Showing the entrance of the community center

2.A view showing the extended neg ative spaces- adding character and utility to the plinths.

3. A peek into the external cor ridors of the offcies abutting the amphitheater. The sill levels of the outside windows extend as benches facing the corridor areas.

Neo-Work

Neo-Work is a co-working experience for the “now” with thegoal of learning from the success and the failure of the pre and the post-pandemic co-work spaces. Through biophilic design, biomimicry, and blending outdoors and indoors of the workspace. Neo-Work brings people back into a new working environment to work and connect with each other.

The Forms of the building have combinations mimicing nature; and geometric forms TO COMPLIMENT THEM. Multiple forms of the interiors of the building are inspired from the silhouettes in the nature. For example: a centrally facing organic work space mimics a river movement/ the crowned leaf shade forming roof ON the bulding is retrofitted in order to MIMIC A SHADE FORMED BY A LEAF under the sun, extolling the indus trial facade.

Interior views

1.The waiting lounge

2.the private work pods overlooking stalectite natural silhouette and central atrium space

3.The cactus pods are quiet zones from where users could zoom their private meetings.

The centrally facing organic work space mimics a river movement. Frigate bird inspired sound proofing baloon is a dynamic inclusion to the space enhacing the audio-visual character of the space. The balloon reactst to the density of the foot fall of the space.

1.Common

3.The sound balloon expands to reduce noise when the number of the people in the common space are more.

NIO-madic

As a spatial designer, I created an opportunity in the project to realize a lesser known precedented solution. Teaming up with product and interaction designers I had the opportunity to craft this wholesome project which fits the brief custom-made. After rigorously brand strat egising we designed a solution that would appreciate and enhance nomadic experiences through mobility marking the rising numbers of the nomads of the world - the “NIOmadic” future we as a team named it. We designed three different experiences namely- Live, Play, and Work. The image below shows you the Play pod.

Work Pod allowing the users to work in their place of choice.

Allbirds

TheIndian flagship store. The store entrance welcomes with a series of Indian representations of Allbirds. One example is the floor “Muggu”, an Indian style de-cal in order to imbibe the Allbirds illustration.

The store is aimed to make their tag line - “World’s most comfortable shoe” palpable to the customers through different object like treatments of the space. The texture of the outer and inner walls representing their shoe’s knit pattern; the vase like quality of their shoes to create a cenral shoe trial and display pod; their materi al usage wool and light weightedness of the shoe through a lit cloud in the central atrium space; multiple form based designed elements like such, are utilized to created a flagship retail experience of the brand.

Selected works in the last few years ranging from Lighting fixtures, Graphic design, high budget homes, boutique hotels, vernacular-contemporary blend interiors etc. to see more visit https://www.nandandesign.com/

Selected works in the last few years ranging from Lighting fixtures, Graphic design, high budget homes, boutique hotels, vernacular-contemporary blend interiors etc. to see more visit https://www.nandandesign.com/

“It’s the perspective” like they say it. I could develop the best kind of perspective only because of understanding design as it is. I started developing it through the lens of architectural design, which led me to ask questions about all things in the world because we as architects craft experiences for people, unbelievably personal to them. I nurtured this perspective for a very long time now which led me to think about making a personal experience with deeper meaning and sound through very customized design solutions. This is why I call myself now a multidisciplinary designer with a core in spatial design. Hi, I am NANDAN, a small-town guy from INDIA, currently working to widen my perspectival frame in New York City.

Instagramnandan_of_design

Emailnandanofdesign@gmail.com

Call at206-468-7775

Linkedinhttps://www.linkedin.com/in/nandan-siva/ for more info. about the projectshttps://www.nandandesign.com/

INDUSTRY EXPERIENCE:

PROJECT MANAGER 2022 Vitra New York, USA

June 2022 September 2022 4 mos

2022

I had the opportunity to understand and train with all the Vitra products I managed multiple high profile clients: My role involved space planning and budget managing for Airport projects inside and around the USA Working with Vitra’s recent product introductions like Soft Work and Soft Wait, and their classic airport furniture like Airline(designed by Norman Foster) and Medagate was a part of my routine at Vitra studio Highlights: Project Budgets for more than 10 Airport & Commercial projects, Interface with external consultants and design teams, development of presentations & design documentation.

Guest Critic 2022 PARSONS The NEW SCHOOL Interior Design Studio 2022 Summer/ Fall courses

SPATIAL DESIGNER CAR INTERIORS STUDENT CONTRACT 2022 NIO Los Angeles, USA September 2021 December 2021 4 mos

As a spatial designer, I created an opportunity in the project to realize a lesser known precedent solution for the Nio car interiors Teaming up with product and interaction designers I had the opportunity to craft this wholesome project which fits the brief custom made After rigorously brand strategizing we designed a solution that would appreciate and enhance nomadic experiences through mobility marking the rising numbers of the nomads of the world the “NIOmadic” future we as a team named it

Before 2020

CO FOUNDER 2019 Project SANAN Visakhapatnam, India April 2019 July 2020 · 1 yr 4 mos

In partnership with two colleagues, I created a multidisciplinary design team unique to its kind in our city We designed and developed multiple projects ranging from 2 Retail Spaces/ 6 High End Residential/ 2 Branded Environments/ 2 Multistorey Apartment complexes/ 3 Graphic Design/ Furniture Design/ 4 Brand Strategy/ 3 Hospitality/ 2 Healthcare/ 3 Exhibition Design Highlights: Developed(design & construction) more than 5 private residences/ Developed branding for Harvard based research project called Logic IBD

CO FOUNDER 2018 ABHI NANDAN Visakhapatnam, India November 2018 November 2019 1 yr 1 mo

A Multidisciplinary Design Studio Designed interiors for multiple boutique scale projects Multipurpose community facility for seniors, Jamaica, New York Creative direction and Brand Strategy for multiple startups I and my partner also had the opportunity to design and renovate for an Indian musician’s private residence Highlights: Developed private residence for an Indian Musician and Graphic design for a construction company

ARCHITECT Apprentice 2017 DUSTUDIO Auroville, India June 2017 May 2018 1 yr

Located in the world’s largest eco village Auroville, Tamil Nadu I had the opportunity to work on developing sustainable green practice enabling buildings using natural building techniques and tools: Rammed earth walls/ Waste management zoning/ Earth vase walls/ Recycled material roof/ceiling tiling/Recycled flooring I worked on design collaborations ranging from graphic design projects Visualized and comprehended various project management processes Involved in sustainable building construction Designed furniture for multiple stores and houses Designed interiors and landscape for multiple projects Conducted and managed design gallery exhibitions Coordinated with site workers, suppliers, and subcontractors Highlights Developed private residence for noted high profile clientsin India Actors, Artist Residences/studio, etc

GRAPHIC DESIGN INTERN SUMMER 2016 THE MCMUTTON PROJECT Mumbai, India May 2016 1 mo

Designed Spatial Graphics • Designed posters • Designed an adult coloring book

A boutique design studio where I was introduced to the world of graphic design I as a designer, started understanding spatial experience with multiple layers post this internship

EDUCATION:

ARTCENTER COLLEGE OF DESIGN, California, USA

M S in Graduate Spatial Experience and Furniture & Fixtures Design course highlights:

Spatial Scenography/ Branded Spaces/ Retail Experience Design/ Furniture & Lighting Fixture Design/ Car Interiors design/ Exhibition Design/ Trade Show Design/ Restaurant & Hospitality Design

School of Architecture, GITAM University, Andhra Pradesh, India Bachelor of Architecture course highlights:

Architectural Design/ History of Architecture/ Interior Design/ Hand Rendering/ High rise Building design/ Hospitality & Resort Design/ Construction Management/ Structural Engineering

PUBLISHED/ EXHIBITS

Wanted

Selected

ARTCENTER COLLEGE OF DESIGN, California, USA 2022

The Great Grad Show Exhibition design

LA Auto

Coordinating

Tracing Narratives

SKILLS:

2017

of the curation

Work

for the in person GradShow

Team Management

Architectural Design/ Interior Design/ Furniture & Fixtures

Installation/

Material

D

Programs:

Design/Spatial

InDesign/

Lighting Design/ Exhibition Design

Presentation Deck Design/

making/ 3d Print & CNC Management/

Direction/

*

SivaNandan Pemmaraju(Nandan)

at nandandesign.com

at nandanofdesign@gmail

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