NBP Magazine February 2019

MONTHLY MAGAZINE I 2019 FEBRUARY

CRADLEPOINT PARTNER GIFT SET

INDUSTRY INSIGHT 10 UNDER $10

QUALITY “Quality means doing it right when no one is looking.”

– Henry Ford

FEBRUARY 2019

CRADLEPOINT

ABOUT THE PROJECT

WE SPECIALIZE IN DESIGN, INNOVATION, MANUFACTURING AND WORLDWIDE DISTRIBUTION.

The box arrives in the mail. Immediately, it’s sheer size catches the recipients eyes. The intrigue deepens once the design is absorbed. Sturdy e-flute Kraft material and Lithographic printing offer a crisp finish to the summit photograph covering the front face.

“Happy Holidays from Cradlepoint”.

The contents were specifically selected to represent Cradlepoint’s Pacific Northwest roots. A custom knit beanie, paired with a laser etched Stanley green thermos. As if these gifts weren’t sweet enough, the set was capped off with a Northface Thermoball, decorated with both our clients logo, as well as the company logo of each recipient. This entire project, including the redrawing of all 36 client logos and production (with its inevitable Holiday ‘unforeseen manufacturing

issues’)

was

completed

within

2-1/2 weeks. That includes design, manufacturing, fulfillment and shipping. We are grateful for this opportunity to collaborate and create on this project.

C RADL EPOI N T

LOOKBOOK FIRST QUARTER

One of the most common questions our clients ask, is ‘what’s new’, ‘what’s trending’. It’s an ongoing focus for large buyers to identify new trends and product, allowing them to maximize their promotional budget.

Yours and Name Brands shared goal, is to give away product that resonates with the recipient, that lasts, and hopefully, that elicits a ‘wow’. The truth is, there is no secret formula to achieving this. Rather, hard work, study and a consistent drive to identify and pitch new ideas, or new angles on core ideas often lead to us creating that ‘wow’.

A new initiative at Name Brand is to commit these trends to a print piece that we can distribute to our clients and prospects. Arriving soon is our first iteration of a project we call our ‘lookbook’.

It’s singular goal is to deliver high-brow, concept driven resource that shares with you, the product and ideas that inspire us.

We have high hopes for the continual success of this print piece.

INDUSTRY INSIGHTS

10 UNDER $10 When you are looking for products to promote your company, you want to be sure that investment will create a lasting connection with your current and potential customers.

Full customization takes time, and creating a product with a high level of detail isn’t possible in a week. However, we understand that this time isn’t always available and requests come up last-minute. That’s where we come in! We are your resource for quality promotional products in the timeframe and budget you have available.

HATS

A quality hat will make your company stand out immediately, since the vast majority are quickly and cheaply produced. Display your brand in a unique way with a custom hat.

WATER BOTTLE/TRAVEL MUG

Water bottles and travel mugs are great for their versatility, and a quality one will be kept and reused for years to come. This makes them a great way to keep your brand close at hand.

TOTE BAG

Tote bags can be disregarded as a viable promotional option since many are cheaply made. However, we only source bags that are stylish and durable, communicating these qualities to your customer.

APPAREL

Choosing a shirt or jacket that is soft and fits well can sometimes feel like a shot in the dark, but we’ve done the hard work for you by sourcing apparel that your customers will love.

Limited timelines can mean limited options. Yet, we have the capacity to create high quality products that your customers–and your bottom line–will love.

MONTH IN PHOTOS

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