3 minute read
The Power of Teaching & CE
BY MEGAN STEVENSON
Mortgage lenders are constantly seeking innovative ways to compete, stand out & expand their network. One of the most e ective strategies is leveraging teaching & continuing education (CE) in real estate. By positioning themselves as knowledgeable educators, mortgage lenders can build trust, establish credibility & foster strong relationships within the industry.
When mortgage lenders engage in teaching & CE, they position themselves as experts in their field. By sharing their knowledge & insights, they demonstrate a deep understanding of the market, lending processes & financial strategies. This not only builds credibility but also instills trust among RE agents, brokers & clients. A mortgage lender who is seen as a knowledgeable educator is more likely to be trusted with critical financial decisions.
Teaching & CE provides mortgage lenders with a unique opportunity to interact with a wide range of industry professionals. By o ering courses, workshops & seminars, lenders can connect with RE agents, brokers, appraisers & other industry stakeholders, which can lead to valuable connections & partnerships to significantly expand a lender's professional network.
For example, a mortgage lender who regularly teaches CE courses may become a go-to resource for RE agents seeking advice on mortgage products & financing options. This can lead to increased referrals & new business opportunities.
Teaching requires mortgage lenders to stay up-to-date with the latest trends, regulations & best practices in the real estate & mortgage industries. By continuously educating themselves, lenders can ensure they’re providing the most current & relevant information to their audience. Additionally, the feedback & questions received during teaching sessions can provide valuable insights into the challenges & needs of RE professionals. This can help mortgage lenders tailor their services to better meet the demands of the market.
Offering CE courses & workshops can significantly increase a mortgage lender's visibility within the real estate community. By regularly appearing as an instructor or speaker at industry events, lenders can establish themselves as prominent figures in the field. This increased visibility can lead to greater brand recognition & awareness.
In a competitive market, providing value-added services can set a mortgage lender apart from the competition. For instance, a lender who offers a course on the latest mortgage products or financing strategies can help RE agents better serve their clients. The lender becomes an indispensable partner.
Teaching & CE are not just about sharing information; they are about building relationships. Mortgage lenders can foster strong, long-term relationships by regularly engaging via educational initiatives. These relationships can lead to ongoing collaborations, referrals & mutual support.
Incorporating teaching & real estate continuing education into a mortgage lender's strategy can yield significant benefits. By building credibility, expanding their network, enhancing their knowledge, increasing visibility, providing value-added services & fostering long-term relationships, mortgage lenders can position themselves as essential partners in the real estate industry. This approach not only helps lenders stand out in a competitive market but also paves the way for sustained growth & success. NC
Megan Stevenson, VP of Preferred Systems Inc., is responsible for managing PSI’s national education programs. The company’s Lending Instructors program is a turnkey service that enables U.S. mortgage lenders to establish & manage a CE program. Preferred Systems handles all paperwork & admin, including instructor & course filings, course notifications, credit filings for agents & ongoing customer support.
