Unearth Opportunity

BY RICK WEBSTER

As the mortgage industry evolves, mortgage brokers are turning to technology to enhance their processes & gain a competitive edge. Technology can help brokers streamline their work, communicate with clients & ultimately close more deals.

Using a free pricing engine like Lender Price can help brokers reduce cost in a tighter market & get access to a broader selection of loan products to choose from. Lender Price has developed an innovative & effective PPE for the broker community, making it easier to find the ideal loan & get faster access to low rates.

It’s important to know what lenders & programs are around & thriving. Marketplace by Lender Price gives brokers free access to a large selection of agency loan programs – and the best way to gain insight into all loan programs. Get deeper access to a wide selection of products including non-conforming, non-QM & programs that fit any borrower situation (DSCR, HELOCs, etc).

Providing value is always important. Utilizing Lender Price’s product comparison feature, originators are equipped with a quick & effective tool that provides immediate value to referral partners & borrowers.

The loan origination process can be daunting for many, especially first-time borrowers. As a lender, it’s essential to guide & educate. Educating borrowers not only helps them understand the process, but make informed decisions.

Social media platforms like Facebook, Twitter & LinkedIn can help brokers build their brand & connect with a wider audience. By regularly posting informative, engaging content, brokers can establish themselves as thought leaders, build trust with their followers & connect with potential clients directly.

By implementing these strategies, brokers can build their brand, connect with a wider audience & streamline their processes, ultimately leading to increased revenue & growth. Mortgage brokers are an integral part of the mortgage industry, helping potential homebuyers secure the best mortgage rates & terms. As technology continues to shape the industry, brokers will need to leverage & embrace technology to stay competitive & win more business. NC

Rick Webster is the CMO at Lender Price. Brokers, make the switch today & start pricing for free: lenderprice.com/marketplace