Streamline Your Social with ChatGPT

BY CHELSEA GARDNER

Are you a mortgage professional who feels overwhelmed by the demands of social media? What if I told you there’s a way to make social media a bit easier?

Insert: ChatGPT!

Think of ChatGPT as your knowledgeable, always-on, creative assistant. This AI tool can help you craft engaging social media content & brainstorm fresh ideas – all with just a few prompts!

One of the biggest hurdles my clients face is finding the time to create content. With ChatGPT, you can significantly cut down the time spent on social media tasks. Here’s how.

Type in a quick & easy prompt like “create a fun Instagram post about the benefits of homeownership” and you get a ready-to-go post. Do this daily & watch your content calendar fill up effortlessly.

Set aside an hour each week to generate a week’s worth of posts. Bulk content creation allows you to schedule in advance using tools like Metricool which will free up your time for other tasks.

Feeling stuck generating fresh content ideas? ChatGPT is a fantastic brainstorming buddy. There’s always room for educational posts. Simply say, “give me five post ideas to educate first-time homebuyers” & you’ll receive a list of creative ideas.

Timely content keeps your feed current. Ask for “weekly mortgage rate update posts” to stay ahead of the curve. Spice up your feed with interactive posts by prompting ChatGPT with “interactive post ideas to increase engagement with my followers” & use those ideas to then create captions or videos.

Understand that getting the most out of ChatGPT requires a bit of finesse. To make your prompts more effective, be specific: The more detailed your prompt, the better the result. Instead of saying, “write a Facebook post,” try, “write a friendly Facebook post for home-buyers about the benefits of refinancing in 2024.”

Be sure to provide context to tailor the content to your needs: “Create a LinkedIn post aimed at realtors about how non-QM loans can help their clients.” And don’t be afraid to tweak your prompts. If the first attempt isn’t perfect, refine & try again.

ChatGPT can help you transform a single idea into multiple pieces of content. Divide your long-form blog posts into bite-sized social media snippets. Highlight key points or interesting facts to create engaging posts for your followers. Break down your YouTube videos into shorter clips for platforms like Instagram Reels, TikTok & Facebook. Create teaser clips to drive tra c back to the full video.

Here’s a clever re-use: Convert your detailed PDF flyers into visually appealing social media graphics! Share infographics, key statistics, or step-by-step guides to capture your audience’s attention. By repurposing even non-digital content, you can maximize your reach and keep your social media fresh & engaging.

By incorporating ChatGPT into your social media strategy, you can save time and energy to focus on other tasks in your business while still maintaining a consistent online presence—since consistency is key! Let ChatGPT handle the heavy lifting, so you can enjoy the process and see your engagement soar. NC

Be sure to join me for my LIVE webinar How to Streamline Your Social Media Using ChatGPT, hosted by NAMB on July 24 at 2pm ET! We’ll walk through real-world examples & show you how to make the most of this amazing tool. Don't miss out – see you there! namb.org/calendar