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Vol 9 Issue No.109 Oct - Nov 2020 USD 0.70`50AED 5BD 0.500

Stagflation, a risk India must guard against Shri V.P. Nandakumar, MD & CEO Manappuram Finance Ltd.

Faroe Islands:

A TRUE FAIRYLAND

HUMANITY AT ITS BEST Roy Kurian

Jebitha Ajit Director & CEO Editor Jebitha Ajit Legal Advisor Latha Anand B.S.Krishnan Associates bskrishnanassociates@gmail.com As we look ahead into the next century, leaders Sub-Editor Vignesh S.G will be those who empower others.” – Bill Gates. Associate Editor Ravi Saini Roy Kurian is a businessman-cum-philanthro Rajeev Kumar pist based in Kerala. In this edition’s cover story, Director and special editor kollur this exceptional personality is covered. His life Correspondents Dr. Thomas Nechupadam story is definitely inspiring. Vivek Venugopal- Quarter Mile In this edition, three amazing events – Manap Amrutha V Kumar puram Mrs South India, Miss Queen Kerala, and Creative Design PEGASUS Business Excellency Award and Excellence in SoCover Photographer Ashique Hassan cial Service – are extensively covered. Marketing UAE In his regular column,V P Nandakumar writes Phygicart.com about one of the serious economic issues the coun P.O. Box: 92546, Al Karama Dubai try may face in the near future, stagflation. Mr. Anish K Joy This month’s travelogue is Faroe Islands, which Mob: +971528946999 is a fairyland like territory situated near Denmark. info@phygicart.com Our auto expert explores BMW X5, which is Plot No 19A, 9th Floor, the best allrounder in the luxury SUV sector. Green Building, Film City, Apart from the aforesaid ingredients, this time Sector - 16A, Noida - 201301 Maharashtra also we have all our usual ingredients, from movie Jayasankar M, a/101, review and book review to business, gadget and New Prathamesh Niwas, motivation. OPP. Laxmi Park, Thakurli East, “The more that you read the more things you Dombivli post, Thane District, 421201 will know. The more that you learn, the more plac Mob: 9820708662 es you will go.” Hariharan chennai, Mob: 9840018929 Enjoy Reading! Unique Times, No.6/31, Arunachalam main road, Thank You Saligramam, Sd/ Chennai – 600093 Karnataka Jebitha Ajit Paperback Publishing 3218/A, 6th C Main, 13th Cross, HAL 2nd stage, Indiranagar Bengaluru 560038 Andhrapradesh PEGASUS Ph: 09288800999 Sunilkumar NN Your wing Vineeth Nair Director Ambalika Saikia, Ambalika_saikia@yahoo.com

Editorial “

Printed at St. Reddiar & Sons, P.B. No: 3627, Veekshanam Road, Cochin Published at Pegasus Global Pvt. Ltd. L5-106, Changampuzha Nagar Kalamassery, Ernakulam-682 033 e-mail: editor@uniquetimes.org uniquetimesindia@gmail.com Ph:0484 2532040, 2532080 Mob:9288800999

Cover Photograph Roy Kurian

Printer & publisher Pegasus Global Pvt. Ltd. Cochin (682033) on behalf of Ajit Ravi. Printed at S.T.Reddiar & Sons, Cochin-18.

CONTENTS

Humanity at its best

Stagflation, a risk India must guard against

Deconstructing selling as an art

India incwhatâ€™s next?

Hypertension: silencing the silent killer!

50 52 54 58

Gadgets Natural tips to fight dryness of eyes Faroe Islands: A True Fairyland BMW X5

UNIQUE DIARY

Parliament passes three controversial bills on agriculture market reforms

he Indian parliament has passed around three controversial bills on agriculture market reforms, amidst protest. The Farmers’ Produce Trade and Commerce (Promotion and Facilitation) Bill 2020, The Farmers (Empowerment and Protection) Agreement on Price Assurance and Farm Services Bill 2020, and The Essential Commodities (Amendment) Bill 2020 have been passed by voice-vote in both the lower house of the parliament (Lok Sabha) and the upper house of the parliament (Rajya Sabha). The move has triggered protest across the country. Many have raised their disinterest towards the bills. Meanwhile, the government has said that it would benefit the farming community of the country.

Centre not to increase its borrowing target

“Success is not final; failure is not fatal: it is the courage to continue that counts.” Winston Churchill

he central government is not likely to increase its borrowing target, though it is facing a serious economic crisis at this juncture. The Covid-19 crisis has brought the central government in a difficult juncture. Earlier, in May, the centre increased its borrowing target to 12 lakh crore Indian rupees from 4.2 lakh crore Indian rupees – which had been estimated at the time of the presentation of the budget. It is yet to be seen how the government will manage the financial difficulty with this target. The fiscal deficit of the country has already raised to 109 per cent of the Budget target.

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UNIQUE DIARY

TRAI releases key directive on IMR

he Telecom Regulatory Authority of India has released a key directive on the matter of International Mobile Roaming. The regulatory authority has directed telecom service providers to make sure that the service of International Mobile Roaming remains inactive for all customers by default. It means a customer does not find this service activated in his mobile, until his request seeking the activation of the service is approved by his service provider. Actually, the new policy has been adopted to protect customers from bill shocks. Anyway, the regulatory authority has ruled down the possibility of direct intervention in the form of price regulation of IMR service.

HDFC, ICICI launch festival offers

â€œPlay by the rules, but be ferocious.â€? Phil Knight

wo major banks HDFC and ICICI have launched certain impressive festival offers. The Covid-19 crisis has brought the economy of the country in a difficult point. The reducing demand is one of the major problems the economy of the country is facing at this juncture. The festival offers announced by the banks are expected to make a huge impact on the area of demand. The banks have decided to partner with local merchants to enable the effective distribution of its festival offers. It is yet to be seen whether any other bank will follow the footprint of these two banks or not.

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India’s economic stimulus package inadequate: Nobel Laureate Abhijit Banerjee

hile speaking in a virtual conference, Nobel Laureate Abhijit Banerjee has said that the economic stimulus package announced by the central government was not adequate to address the problems created by the Covid-19 crisis. He has pointed out that the central government could have come up with more powerful package. As per his opinion, India is at present one of the worst performing economies in this part of the world. Meanwhile, he has responded positively, while speaking about the future of the country’s economy. According to his view, the country will see a revival in growth in the near future.

Amazon pumps in fresh capital into one of its Indian units

“Business opportunities are like buses, there's always another one coming.” Richard Branson

nited States-based e-commerce conglomerate Amazon has pumped in fresh capital into one of its Indian units. As per a report, as many as 1,125 crore Indian rupees have been injected into the unit based in India. The Asian country is nearing a festival season. It is assumed that the infusion is aimed to strengthen the Indian unit of the company ahead of the festival session. The US-based e-commerce tycoon is expected to witness a tough fight from its prime rivals, Flipkart and JioMart in the festival season. It is not clear how will other e-commerce tycoons will address the infusion strategy.

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COVERSTORY

Itâ€™s been 34 years since I started my company. I was born and brought up in Ernakulam but was never interested in settling down amidst the hustle and bustle of the city. Thus, I bought lands in several regions in Idukki and started my business here. This place and people taught me a lot.

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HUMANITY AT ITS BEST Roy Kurian Roy Kurian was born in 1965 to Kuriakose and Eliyamma and was the eldest among the four siblings. Belonging to a poor family who practised traditional agriculture for a living, Roy Kurian rose to heights in the field of business with his determination, perseverance and down-to-earth attitude. He is a renowned self-made personality for the people in Idukki and inspires many to achieve their dreams.

part from being a businessman, Roy Kurian is also a planter who owns more than 100 acres of agricultural land and five quarries at various places in South India. He is also a part of the tourism industry by owning 5-star hotels and resorts in the suburbs of Munnar hills. Apart from this, he has also launched a helipad in Munnar in this regard and is now planning to buy a helicopter which will help

people in travelling from Munnar to Kochi and Madurai to Munnar for any emergency as well as tourism purposes.

What are your memories of childhood?

I was born in a village named Maalipara in Kothamangalam, Ernakulam. It is a place where my heart is even today. People over there are innocent and helpful who prefer to share each otherâ€™s happiness as well as tough times.

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COVERSTORY

I had got selected into the army during this time but could not perform well in the interview. I had to stay here with my family and help my parents in paying off the debts. I don’t regret not performing well that day because by God’s grace life gave me everything I wished for soon after that. They practised agriculture for a livelihood. Even my parents were fully involved in farming to take care of the family. So, I did not have the chance to go for further education and had to lend my hands. Nowadays, children spend three-fourth of their time studying and trying to achieve their ambition. I studied at Fathima Matha UP School till Class 7. I was not bright in studies but was good at Mathematics. At a young age, I was interested in agricultural activities and helped my parents in our fields. Currently, I own more than 100 acres of farms which cultivates pepper, cardamom and rubber.

When did you start doing business?

My father started a timber trade in 1974 and bought a lorry. My father was

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a meek person and was cheated several times because of which he suffered a huge loss in the business. Private financiers from whom we borrowed money added to our woes. I had got selected into the army during this time but could not perform well in the interview. I had to stay here with my family and help my parents in paying off the debts. I don’t regret not performing well that day because by God’s grace life gave me everything I wished for soon after that. My dream of achieving an identity in the field of business, which my father could not, has been fulfilled.

What would have you been if not into business?

I dreamt of being a police officer because this job is respectful and has a commitment towards society. As it is said

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COVERSTORY

I keep aside 10 per cent of my profit for charity services every month. There are a lot of people who struggle for a meal. For example, the fishermen who risk their lives for their family and livelihood. And the nurses and medical staff who extend their services 24x7. We must be thanking God Almighty and our parents every day for all that we are enjoying today. being in power comes with a responsibility, a police officer can make a change in a person or a society. The best part about this job is their selfless dedication. At times, I do have a thought that I could have tried for this job but was busy trying to expand my business and earn, make a better life for my family.

You must have faced many hurdles especially while starting a business in Idukki. How would you describe your growth as a businessman?

It’s been 34 years since I started my company. I was born and brought up in Ernakulam but was never interested in settling down amidst the hustle and bustle of the city. Thus, I bought lands in several regions in Idukki and started my business here. This place and people taught me a lot. It helped me to evolve as a better human being both in my personal as well as professional life. As I said, I could achieve all this because of God’s grace and my parents’ support and prayers.

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Now, my dream to own a helipad is also going to come true soon.

A few words on the controversies about you?

There are many controversies in which I am the central character--some of them are of things that I have never heard or thought of. Now this happens when you trust somebody and that person cheats on you for their profit. People misunderstand the genuine idea or intention behind an act. For example, the issue of a night party which I organised in Munnar recently. Night parties are a part of tourism activities in places outside our country. It is common in European countries and East Asian countries such as Thailand and the Philippines. But when it comes to our country, especially our state, things turn out to be controversial and anti-social issues. Even our government is not encouraging these activities to improvise our tourism sector. Apart from this, hartals, strikes, politicians and local goons make things worse. This is how even my roadshow emerged as

a controversy.

What are your thoughts about the present media scenario?

According to me, the media can help a person grow at the same time tarnish his/her life and personality. It has got the power of the ‘fourth estate’ in our country’s system. But nowadays media platforms including many major television channels have stooped down that people started fearing them. Journalism must be a truthful, one-sided and moreover a responsible service to the public. Our group of businesses is also planning to start a channel which can make a change in the current media trends.

Regarding your charity works?

I am a religious person and used to extend a part of my profit to the Church. But I stopped it when the Church started misusing the money according to their will. Then I started providing financial assistance to our employees’ children for their education and healthcare services. I keep aside 10 per cent of my profit

Roy Kurian and his wife Mini Roy for charity services every month. There are a lot of people who struggle for a meal. For example, the fishermen who risk their lives for their family and livelihood. And the nurses and medical staff who extend their services 24x7. We must be thanking God Almighty and our parents every day for all that we are enjoying today. I have started an ambulance service with five vehicles which will function free of cost round the clock. Our group of com-

panies are also into CSR (Corporate Social Responsibility) activities in which we provide support to build houses for the needy.

People have a misconception regarding the business that it is nothing more than making money in the fastest and easiest method. What do you have to say about it?

You can never make money

nor anything through shortcuts. It is wrong to expect that one can be rich or make a lot of money easily and quickly through a business. This job like any involves risk, responsibility and stress. Unless and until you overcome the pressure that involves this sector, you cannot achieve anything or make a place for yourself. I believe that reasonable thoughts, practicality and in-field experience can help a lot in this field. For this, we can look up to the education and

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Kiran Roy work culture in foreign countries. They insist on having work experience during a personâ€™s studies which can really help him/her in performing well in whatever sector they work in.

Which factors can help in the growth of the business sector?

Of course, the media plays a major role in the growth of the business. I strongly feel that the prime time shows in our TV channels must include discussions which can help people in developing skills, realise their potential and find employment. These shows must be of some benefit for the youth and children.

How did the lockdown period affect your business and employees?

It was quite hard at first because

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Arun Roy I had several employees working in various departments in my company. But for the past six months, I have been organising meetings for my employees where their issues will be addressed. Financial aid was provided throughout the lockdown period. The major strength of our company is our employees. It is their dedication and hard work which lead to the growth of all my ventures. I have tried my best to reach out to everybody and extend my help.

Who has supported and guided you throughout all your ventures?

My parents have motivated me in every phase of

I could achieve all this because of Godâ€™s grace and my parentsâ€™ support and prayers. Now, my dream to own a helipad is also going to come true soon.

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COVERSTORY

The major strength of our company is our employees. It is their dedication and hard work which lead to the growth of all my ventures.

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my life. I am the luckiest to have my wife as a life partner because she is my biggest support system. We share ideas and opinions regarding business. Advocate S Sreekumar is my mentor. I look up to him for his valuable encouragement. My friends do play a major role in supporting me and standing by my side during tough times.

About your family?

My family consists of my parents Kuriakose and Eliyamma, four sisters, wife and two children. Since I was the only boy and the eldest, I was loved and pampered by all. My wife, Mini Roy, a Bachelor of Education (B.Ed) graduate and children - Arun who is a MS graduate and is working as a Quality Engineer at the company named â€˜Abbottâ€™ in the US and Kiran who is studying for MBBS are my biggest support system. My wife keeps encouraging me every day and at times she shares her ideas for the growth of our business.

Your Hobbies?

I love to travel and have been to several places with my family and friends. I do spend a lot of time with my friends-- going for drives and even discussing business and random topics for hours and hours a dayď Ź

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BUSINESS

Historically, stagflation first arose in the mid-1970s, when the US economy faced a prolonged slump accompanied by high unemployment and rising inflation. The trigger was the announcement of an oil embargo by the Organization of Petroleum Exporting Countries (OPEC) in October 1973. By the end of the embargo in March 1974, the price of oil had risen nearly 300 percent from US$3 per barrel to nearly $12 globally. Shri V.P.Nandakumar MD & CEO Manappuram Finance Ltd.

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Stagflation, a risk India must guard against

ormer Prime Minister Dr. Manmohan Singh, writing in The Hindu newspaper in November 2019, had warned about the imminent risk of stagflation facing the economy. At the time, India’s economic growth was slowing down. Nearly a year later, we are staring at a contracting economy. Interestingly, back in March 2013, when Dr. Manmohan Singh was the Prime Minister, Mr. C. Rangarajan, who was then Chairman of the PM’s Economic Advisory Council, had co-authored a paper titled `Growth or Austerity: The Policy Dilemma’, giving the exact same warning that India’s economy faced the risk of stagflation. Of course, it may be argued that India’s recent shift from a trend of decelerating growth to one of outright contraction is the direct consequence of the outbreak of Covid-19 and the extraordinary measures such as lockdowns taken to contain its spread. However, the slowdown in GDP had begun well before the onset of the pandemic. In its last policy review, the RBI had forecast India’s GDP growth would be “negative” in FY21 (due to prolonged lockdown), the first instance of economic contraction

since the 1991 liberalisation. After independence, India has observed negative GDP growth in a total of five years, 1958 (-1.21), 1965 (-2.64%), 1966 (-0.05%), 1972 (-0.5%), and 1979 (5.2%). Bear in mind that GDP growth in the pre-liberalisation period averaged just 3.9% over 45 years, while the recent average (over the last 25 years) is over 6.5% annualised growth.

What is stagflation

An economy is stated to be in stagflation when inflation runs high and the growth stuck at low levels. The Indian economy has now faced eight consecutive quarters of slowing growth since mid-2018. For long, the conventional view among economists was that there is a stable inverse relationship between inflation and unemployment. They argued that inflation should be considered tolerable because it meant the economy was growing and unemployment would be at low levels. Their belief was that an increase in the demand for goods and services drives up prices, which in turn encourages firms to expand and hire additional employees, creating additional demand throughout the economy. The simultaneous occurrence

of high inflation along with low or stagnant economic growth (i.e. stagflation), challenges the conventional view that inflation helps an economy operate at full capacity. Historically, stagflation first arose in the mid-1970s, when the US economy faced a prolonged slump accompanied by high unemployment and rising inflation. The trigger was the announcement of an oil embargo by the Organization of Petroleum Exporting Countries (OPEC) in October 1973. By the end of the embargo in March 1974, the price of oil had risen nearly 300 percent from US$3 per barrel to nearly $12 globally. As oil prices reached new heights, productive capacity was severely disrupted. The US Federal Reserve tried to address the situation by cutting interest rates and boosting money supply, but the sharp increase in oil prices drove the prices of everything else higher (cost-push inflation). According to the theory in vogue at the time, inflation should have had an inverse relationship with unemployment and a positive relationship with economic growth. However, as it turned out, the 1970s was an era of both rising prices and rising unemployment.

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BUSINESS The slowdown in economic growth was the consequence of the cost-push inflation set off by high oil prices.

India’s growth woes

The current episode of slowdown in the Indian economy beginning in 2018 can be attributed to a lack of consumer demand which leads to lower utilisation of existing manufacturing capacity, and further, to lower employment. Incidentally, the year 2018 is also when the NBFC sector in India ran into major headwinds following the default by IL&FS, until then a highly rated NBFC engaged primarily in financing infrastructure projects. Considering that India’s banking sector has been reeling for many years under a deluge of NPAs, it was actually the NBFCs that had picked up the slack to drive much of the incremental credit growth in the country. Strictly speaking, falling demand and lower growth calls for greater spending by the government and a cut in interest rates by the central bank to resuscitate the economy. But stagflation essentially

ties their hands and renders them incapable of taking such countercyclical policy steps. If the central bank decides to inject fresh money into the economy, either by cutting its benchmark interest rate or other unconventional means, it could lead to further rise in prices and make things worse. A similar rise in inflation would follow if the government engages in deficit spending that is funded by the RBI (i.e. monetising the fiscal deficit). All this is bad news at a time when the economy is not functioning at its full capacity, with significant unemployed resources. The dilemma is that if the slowdown in growth persists for long, it will dent the incomes of the people. On the other hand, higher inflation will likely lead to a reduction in our standard of living as people are able to afford less. Some economists suggest that policymakers should stop worrying about inflation and instead focus exclusively on boosting aggregate demand in the economy. They consider the RBI’s target of holding inflation below 6 percent as an

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arbitrary target and recommend that the central bank should further ease its policy stance in tandem with the government spending more on infrastructure and other sectors to boost the economy. Some other economists see the severe fall in consumer demand as the natural consequence of a credit-fuelled boom that had to come to an end sooner or later. They advocate supplyside reforms to bring about genuine economic growth by increasing productive capacity operating at higher efficiency levels as to bring down costs and increase affordability. India’s economy is placed in a difficult position currently. Income levels are stagnant, and household consumption is slowing. People are dipping into their savings to maintain their usual consumption. In this scenario, if inflation continues to increase along with stagnant demand and high unemployment, we will likely head into ‘stagflation.’ This is a dangerous territory from which large economies would find it difficult to extricate themselves.

India is now a $3-trillion global economic powerhouse driven largely by private enterprise. The slowing down of the Chinese economy and its exports have opened up opportunities for greater export to Indian firms. Further, international investors continue to repose faith in Indiaâ€™s economic prospects and have invested record sums of money as FDI and FPI, thanks to which our forex reserves are at record highs. This is a major comfort for India as it seeks to garner an elephantâ€™s share of this newly openedup export opportunities by fostering a climate of economic dynamism. With global oil prices at comfortable lows, we have a once-in-a-generation opportunity to catapult India to a higher orbit of economic development and thereby create jobs for the millions who enter our workforce each yearď Ź (V.P. Nandakumar is MD & CEO of Manappuram Finance Ltd. Views are personal.)

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BUSINESS

Rajesh Nair Associate Partner, Ernst & Young LLP

I think the entire attitude we have towards sales needs to change. The world is quickly changing and so are the boundaries of influence of corporations. We do not live in the age of limitations where there are limited resources and someone to beat to gain something. The world today is that of inexhaustible treasures.

Deconstructing selling as an art

n today’s management landscape, we often respect and celebrate rainmakers and great salespeople. Be it FMCG, technology or consulting solutions, the top dollar is also the reward for being able to convince others to buy a product or a service. There is more business literature on selling than all the other management disciplines put together. If you look at all training programs of corporations across the world, majority of them deal with sales – directly or indirectly. Sales is also associated to words like ‘aggressive’, ‘arrogance’, ‘loud’, ‘slick’, ‘glib’ et.al. If you scour the internet for great sales pitches, we often see videos and literature of the slick-haired, fast talking, six pack loaded young man completely flummoxing the audience with his spiel. The Hollywood scenes of ‘Glengarry Glen Ross’ where Alec Baldwin abuses and ridicules a bunch of real estate salesman is one of the most watched video on sales and his philosophy ‘ABC’ – always be closing is on the desk of several entrepreneurs and CEOs. So where do I differ… I think the entire attitude we have towards sales needs to change. The world is quickly changing and so are the boundaries of influence of corporations. We do not live in the age of limitations where there are limited resources and someone to beat to gain something. The world today is that of inexhaustible treasures. There is plenty and more of the pie. The word

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competition is also being replaced by co-creation. Bob Burg and John David Mann, in their seminal series of books and videos – postulate that the secret of selling is to ‘GIVE’. Perhaps it sounds more like hyperbole than an actual fact but let me explain what I have understood from this tenet …

The connected – networked world

We live in the most connected of times. As business professionals, our connections are the pulse of what we have achieved and what we are capa-

ble of. How do these connections come about? It comes from giving. When we are helpful to the environment around us, when we never hesitate to help someone in need, it creates a good will that is inexplicable nor is it part of some complicated array of strategic moves. It needs to be a sheer act of wanting to help. This is what we could call ‘collaboration commerce’ – business getting created and done through collaboration. It is important to have a network of connected ‘smiles’ around you. It brings happiness and confidence in our abilities and a sound fulfil-

ment of being ‘good’.

Win-Win is a losing proposition

Often a win-win situation turns into a situation where we are secretly following up to make sure that the other person has not got more than we have from the deal. That perhaps is akin to keeping score and constantly looking at the scoreboard of achievements. We cannot create great relationships in business or in life by keeping track in such a manner. It cannot be a fifty– fifty proposition, and it needs to be a 100 % winning proposition

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BUSINESS of the other person. Focus completely on the success of the other person and go with focus and intention to help them achieve what they want. You will walk out in a successful deal having created a personal ambassador, who will respect and like you for life.

Genuineness is the essence

Any success is often more than ninety five percent, the victory of a human interaction. And that results from being your genuine self. This comes from the skill of always being ‘you’. You can modulate and synchronise your behaviour with timely principles of human nature, but it is not the ‘wrapping’ people care for – it is the core product inside the wrapping – YOU. When you genuinely want the other person to succeed, you will find meaning in the transaction and understand the value of being authentic … While these are the important sauces to the concoction, you still need some condiments to make the dish complete. And, in this array of spices or habits lie two non-glitzy and less alluring ones – listening and taking notes. On listening: It is a silent truth is that one of the key aspects of persuasion is the ability to listen and understand. This is often neglected when we rate articulation much higher than listening and as they say – we refuse to put

listening on the same pedestal as ‘speaking well’. One of the most undervalued of skills, it is also still in a nascent state as a business competency. As an entrepreneur, our minds perceive that the biggest challenge is to explain our idea, product or service to others. It needs to be mentally reinforced that our pitches become much more refined when we listen to the stakeholders around and their questions. It could be the insightful suggestion of a junior team member, an acerbic comment of a customer, the pointed query of an investor – all of them help you build your repertoire of responses. We are also driven by the need to feel that what we hear confirms to our beliefs and ideas what Dan Kanhemann calls the ‘confirmation bias’. On taking notes: I normally tell my junior colleagues and the young entrepreneurs who meet us - “Take notes, as if your life depends on it”. Your memory is cluttered by a zillion ‘to dos’ related to work and your personal life. Every interaction with a business stakeholder becomes a failed opportunity if one cannot take a set of actions and benefit from the interaction, if we just forget what we heard and talked about. You would also be surprised when we take notes and capture important points verbatim. On reminiscing on reading the notes later, we tend

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to get better and different insights too. It is also useful to understand and learn from presenters who lack the showmanship on a podium and the art of modulated and forceful speeches. We are all inclined to listen and learn selectively. Listening and taking notes helps us neutralise our biases and get insights to take course corrections and make intuitive resolutions. But the best part of both these skills is the ease with which you can cultivate them. You can see the positive changes in an instant with a conscious first step. It is important to remember that giving is not part of a roadmap or a strategy or seeding to create a future success. It is also not about developing undue influence by pushing. Gravity always works when you create a pull. You will literally find it impossible to keep pushing. How far can you push a piece of rope? Is not easier pulling it? It is never about how much push you have on someone but the pull you have on them. Always remember, people always buy from someone whom they love and trust, given all other hygiene factors are similar. Your ability to sell improves by quantum by putting the needs of the other person foremost. It is the most fundamental rule of life – TO SELL YOU NEED TO FIGURE HOW TO GIVE, FIRST!

FINANCE

Adv Sherry Samuel Oommen This article is authored by Adv Sherry Samuel Oommen. Adv Oommen, who specializes in constitution, tax and corporate laws has also cleared the final exams of the Institute of Chartered Accountants of India, the Institute of Cost Accountants of India and the Institute of Company Secretaries of India. He has also completed his Masters Degree in Commerce, apart from obtaining a Post Graduate Diploma in Business and Corporate Laws from Symbiosis Pune. The views expressly are personal and should not be construed as a legal opinion.sherryoommen@nashcp.com.

In my view, the Centre should be on the path of reforms unmindful of the political ramifications, as India’s growing young population needs employment. The current measures of the Government in allowing farmers to sell produce more freely in the agricultural sector; starting the process of privatising power distribution companies in states and union territories; and providing more robust and portable benefits to migrant workers, is indeed in the right direction.

INDIA INCWHAT’s NEXT?

n this article, moving away from what some would coin a “tax/ legal” rigmarole or a rodomontade, I thought I would pen some of my views on what India Inc should evaluate considering the recent pandemic and what lies ahead for us as a nation. Some of these points are also supported by research undertaken by various institutions would indeed add further credence to the views stated in this article. To put things in perspective, it is no secret that there is a strong need to restore a strong GDP growth in order to create sufficient gainful jobs for the tens of millions of people who join the labour force between now

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and 2030. Studies estimate that new jobs in the non-farm section for at least 90 million would need to be created by 2030. This would require creation of at least 12 million new jobs annually (as against the current rate of 4 million new jobs). By 2030, it is also expected that an additional 55 million women could enter the workforce by 2030 if their long-standing underrepresentation is at least partially corrected. Viewed in the context of the above, India’s economy has faced severe structural challenges, and the GDP growth had fallen to 4.2

percent prior to the pandemic. The recent pandemic has compounded the crisis. A low growth rate implies negligible job creation. Thus, the only solution lies in identifying avenues of structural growth, coupled with structural reforms, which should be undertaken by both the Centre and the State. In my view, the Centre should be on the path of reforms unmindful of the political ramifications, as India’s growing young population needs employment. The current measures of the Government in allowing farmers to sell produce more freely in the agricultural sector; starting the process of privatising power distribution companies in states and union territories; and providing more robust and portable benefits to migrant workers, is indeed in the right direction. In my view, states like Kerala have a lot to do, since lack of good governance, an “industry” repellent attitude, has been the Achilles heel of the state. As an industrialist once remarked, “A Malayali in Kerala, is very different from the Malayali in Dubai”. The need to look at avenues of increasing the annual growth rate of GDP between 8.0 to 8.5 percent lies the only workable solution. Beyond national aspirations, each state would need to create enabling conditions to grow productivity within champion sectors. For example, among the high-growth states, the within-sector productivity growth for the states of Andhra Pradesh and Telangana (combined), Gujarat, Karnataka, and Odisha was 6.3 to 7 percent each year, much higher than that in underperforming states, where it was about 4.5 percent. Hence, states have a pivotal role in identifying the champion sector and creating conditions for highproductivity enterprises to flourish within sectors in order to create more competitive businesses and gainful work opportunities. Hence, it is quite clear that states that up their ante would stand to benefit, while the “talkers” would only remain “talking” to the prejudice of their people.

What do we do?

1. In my view, only a return to

rapid and sustained GDP expansion of 8.0 to 8.5 percent annually that is fuelled by high productivity growth will enable the large-scale creation of gainful opportunities needed for these workers. Experience suggests that this is indeed possible. India has delivered rapid economic growth, productivity increases, and poverty alleviation over much of the past quarter-century, and its innovative companies can help achieve high economic aspirations—if the right policies and incentives for growth are in place by both the Centre and States. 2. A clear focus towards improving the ease of doing business and reducing the cost of doing business, should be turned into action. India should look at emerging as hub for manufacturing and agricultural exports, digital services, apart from improving efficiency to boost competitiveness. Manufacturing should contribute a source for job creation for India owing to law wages, strategic endowments and large domestic market size. 3. Manufacturing and construction are the two sectors that would need to amplify the most, adding 9.6 and 8.5 percent annual GDP growth and 11 million and 24 million jobs respectively from 2023 to 2030. Measures would be required to increase the productivity and income of the workers in the small, midsize and large firms. There should be a yearly high productivity growth rate of at least 6.5 to 7 percent to achieve the targeted GDP growth of at least 8.5 percent. In the high-growth path, manufacturing and construction would need to contribute to least 40 percent of the incremental GDP. Further, government spending should be towards productive infrastructure, whilst measures should be taken to boost household investment in the capital markets. 4. The contribution of investment to GDP should increase from 33 percent to 37 percent. Currently, there are 600 large firms that have an annual revenue of USD 500 million and almost 40 percent of India’s overall exports. By 2030, research suggests that India would need to at least add 1,000 such large firms,

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FINANCE and 10,000 mid-size firms by 2030. The fact is India needs more Ambani’s and Adani’s and not merely glamorising their growth in wealth – I read a news report which stated that the Ambani’s added INR 90 crore per hour to their wealth during the lockdown period. To me, the focus should be on creating an infrastructure that facilitates the growth of large firms which is not merely restricted to a few families/ groups, and glamorizing their innate wealth. 5. Reforms in the financial sector will also be needed to ensure that sufficient capital is available. The total requirement is estimate at USD 2.4 trillion in 2030, with small and midsize companies alone needing access to USD 800 billion in 2030. 6. State Governments too have an active role in creating a favourable atmosphere for growth. There should be a clear emphasis on creation of businesses with high aspiration, focused on frontier business opportunities, and developing capabilities with a long-term mindset. India’s state governments have been given some incentive to push these reforms further, by linking additional borrowings to progress on

the reform agenda. If the detailed policies required in each of these areas are designed and implemented well, these reforms have the enormous potential to help India recover to pre-COVID-19 levels and provide real growth impetus in 2023. 7. Agriculture sector will need to improve productivity and ensure high income for all its workers. It is estimated that about 30 million farm jobs could move to other sectors by 2030. The current reforms in the farm sector, albeit the rodomontade of the opposition, deserves to be appreciated. 8. Buying a home is out of the reach for many. The high cost of land is a key reason. Steps towards achieving this could include mapping out 20 to 25 percent of public and state-owned enterprises’ land that is suitable for construction and currently underused. Large amounts of land are available with defence, railways, port trusts, and airports. A portion of this land could be leased out at affordable prices to private developers. Other countries have already tried this; for example, Turkey released 16,000 hectares of land for affordable housing at marginal prices between 2003 and

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2013. India too could consider similar models. 9. High High-potential sectors like electronics and capital goods, chemicals, textiles and apparel, auto and auto components (including the electric vehicle ecosystem), and pharmaceuticals and medical devices contributed to about 56 percent of global trade in 2018. India’s share of exports in these sectors is 1.5 percent of the global total, while its share of imports is 2.3 percent. By raising its competitiveness in these sectors through government-led reforms in land, labour, and power, among others, as well as through firm-led productivity enhancement measures like supply chain digitization, India could generate USD 400 billion in economic value by 2030. In summary, the final goal of achieving a growth rate of 8.5 percent, especially considering the country’s growing young population, is “everything”. A nation that does not move, does not notice its chains. The citizenry too should focus on improving their productivity. This is only possible through conscious action of the working class backed by people’s intellectual maturity and inexhaustible idealism

October - November 2020

Winning The Coveted

Crown P

egasus, an event production conglomerate based in Kochi, Kerala, is now the synonym of beauty business in the state. It stands out from the recent for the values it upholds. Last week, it conducted an amazing beauty contest in the state of Kerala. It was the first edition of Manappuram Miss Queen Kerala. Miss Queen Kerala is a platform offered to intelligent, beautiful and talented young girls from Kerala. The Manappuram Miss Queen Kerala 2020 was organised at SAJ Earth Resorts, Kochi, Kerala, on 30th September. Not less than ten young girls from Kerala came forward to demonstrate their talent in the contest. Chandralekha Nath was crowned as the Manappuram Miss Queen Kerala 2020. Swetha Jayaram won the first runner up title, and Reema Nair the second runner up title. The winners were crowned by Pegasus Global Managing Director Mrs. Jebitha Ajit. The state is going through a tough time. It needs a strong willpower to overcome this crisis. This is the first time a beauty event has been organised in the country since the Covid-19 lockdown. The organisation deserves special appreciation for the courage it has shown. Miss Queen Kerala was one of the most awaited beauty contests in this part of the country. The contestants of the contest were selected through a tough screening process. In that sense, each and every girl who got a chance to participate in the contest is a winner. The reason that makes the beauty brand special is its reputation. In reality, it is an entry

point towards the competitive world of fashion and entertainment. Winners of Miss Queen Kerala naturally win the golden opportunity to represent the state in several national and International beauty contests such as Miss South India, Miss Queen of India, Miss Asia and Miss Glam World â€“ organised by Pegasus. Like other beauty contests, Miss Queen Kerala is not a platform which evaluates its contestants solely on the basis of beauty. It is special for the fact that it evaluates its contestants not only on the basis of beauty, but also on the basis of intelligence, social commitment and talent. The Miss Queen Kerala 2020 was a golden chance for its contestants. The contest offered its contestants a great opportunity to get trained under a group of highly respected professionals.

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and Miss Social Media titles were awarded during the function. When Vibitha Vijayan won two subtitles – the Miss Talent and the Miss Viewers’ Choice, Elizabeth Kessya and Sreelakshmi C grabbed the Miss Personality and the Miss Social Media titles respectively. The Miss Glamourous Look title was wristed by the Miss Queen Kerala 2020 title winner,

The contestants were groomed by a team of experts, and were judged by a group of established celebrities from the entertainment and fashion industry. Lakshmi Menon (model), Archana Ravi (actress-cum-model), Hari Anand (designer) and Dr. Sajimon Parayil (fashion businessman) were the main members of the judging panel. It was definitely a tough competition. Mainly, there were two rounds in the contest: the

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semi-final round and the final round. The organiser brilliantly used online and offline methods of groom the contestants. The online grooming session of the contests began on 23rd September itself. The contestants of the Miss Queen Kerala arrived for the grooming session in person at least two days prior to the grand final day. Apart from the Miss Queen Kerala, Miss Queen Kerala first runner-up, the Miss Queen Kerala second runner-up titles, the Miss Personality, Miss Ramp Walk, Miss Talent, Miss Glamorous Look, Miss Viewers’ Choice,

and the Miss Ramp Walk the Miss Queen Kerala first runner up. The main winners of the contest were crowned with the golden crowns designed by Parakkat Jewellers. Manappuram Finance Limited is the main partner of the event, organised by Pegasus – which has around 20-year experience in the fashion industry. DQ and SCAAS are other main partners of the event. SAJ Earth Resort and Convention Center and Medimix are the powered by partners. Pegasus is the first organiser which has excluded the infamous bikini

round in beauty contests. The company has carved a unique position in the fashion industry with its values. Miss South India, Miss Queen of India, Miss Asia and Miss Glam World are the other main beauty contest brands of the company. The event is conducted to showcase the rich culture of this part of the country and to promote tourism. Unique Times, Juzt Shine Family Fitness, ZOLA, Kalpana International, Parakkat Resorts, The Times New, UT World, Europe Times, Vee Kay Vees, UT TV, Buckler Paints and Beau Aestheti-

ca are the event partners. Liya Elizabeth Joshy, Reema Nair, Aiswarya Lakshmi B, Elizabeth Kessya, Sreelakshmi C, Gauri B Nair, Shwetha Jayaram, Vibitha Vijayan, Meenakshi Unnikrishnan and Chandralekha Nath are the contestants of the Miss Queen Kerala 2020. The event generated a ray of hope – a hope for a bright future. Keeping in mind the requirement of the present situation, the Covid-19 protocol was strictly followed by the organiser. The Miss Queen Kerala 2020 is one of the first beauty contests to be organised in this manner

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Proudly Marching

towards the Ultimate Title

eepa Lal, a married woman from Kerala, walked over the ramp proudly with the crown, offered for the title winner of the Mrs South India 2020, on her head. It was a proud moment for her, as well as the entire married women of the state. For some reasons, marriage is considered as an end by some. People with promising career in the fashion and modelling industry as well as the entertainment industry are often advised not to get married. The aforesaid is definitely a deplorable notion. Genuinely speaking, marriage is a beginning. Pegasus recognises this progressive atti-

tude. Mrs South India is the product of that attitude. The third edition of Mrs South India was conducted at SAJ Earth Resorts, Kochi, Kerala, on 30th September. Mrs South India is a platform exclusively developed for married women. When most beauty pageant denies opportunity to married women, this platform welcomes them.

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The Mrs South India 2020 was as colourful as its previous editions. At least eight women from the four South Indian states, such as Kerala, Karnataka, Tamil Nadu and Telangana, participated in the contest. When Deepa Lal from Kerala won the Manappuram Mrs South India 2020 title, Candida Andrade Halgekar from Karnataka and Dr. Bhavna Rao from Tamil Nadu emerged as the first runner up and the second runner up respectively. The winners of the Mrs South India 2020 were crowned by the founder of SCAAS, Shiney Justine. The franchisee holder of this yearâ€™s Mrs South India contest is Shiny Justine (SCAAS). This is the first time a beauty event has been organised in the country since the Covid-19 lockdown. Moreo-

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ver, this is the first time the possibility of the virtual mode has been fully explored. The contestants from outside the state of Kerala participated in the event virtually through the digital platform, which was arranged by the organiser. Mrs South India, like what has been mentioned earlier, is different from the rest. It uses an entirely different parameter to gauge its contestants. In its evaluation process, the parameters of intelligence, talent and social commitment holds more weightage than the parameter of beauty. The Mrs South India 2020 was a great opportunity for its contestants. It offered them a golden chance to get trained under the best professionals available in this part of the world. The judging panel was also as good as its grooming team. Lakshmi Menon (model), Archana Ravi (actresscum-model), Hari Anand (designer) and Dr. Sajimon Parayil (designer-cum-actor) were the main members in the judging panel. It was a tough competition, definitely. There were mainly two rounds: the traditional saree round and the red gown round. Each and everything to bring out the best in the contestants was done by the organiser. Notably, the grooming session was conducted both directly and indirectly. The online grooming session began on 23rd September itself. The direct grooming session for the contestants from inside the state of Kerala began at least four day prior to the event day. Apart from the main title, the regional titles and sub-titles were awarded during the function. Inku Rahmath, Kajal Rawtani, Dr Bhavna Rao and Candida Andrade Halgejkar were awarded the Mrs Kerala India South, Mrs Telangana India South,

Mrs Tamil Nadu and Mrs Karnataka India South respectively. Likewise, Aswathi Renjith, Candida Andrade Halgejkar, Dr Bhavna Rao, Deepa Lal, Kajal Rawtani and Dr Shiji Rineesh were awarded the Mrs Personality, Mrs Ramp Walk, Mrs Talent, Mrs Glamorous Look, Mrs Viewers’ Choice and Mrs Social Media respectively. The winners of the contest were crowned with the golden crowns designed by Parakkat Jewellers. Mrs South India is actually an entry point towards the competitive world of fashion and entertainment. Winners of Mrs South India win the opportunity to represent the region in several national and International beauty contests, such as Mrs India Global. Manappuram Finance Limited and DQ are the main partner of the event, organised by SCAAS and Pegasus – which has around 20-year experience in the fashion industry. SAJ Earth Resort and Convention Center and Medimix are the powered by partners. It is a proud moment. Pegasus is the first organiser which has excluded the infamous bikini round from beauty contests. The company has carved a unique position in the fashion industry with its values. Miss South India, Miss Queen of India, Miss Asia and Miss Glam World are the other main beauty brands owned by the company. The event is conducted to showcase the rich culture, tradition and values of this part of the country and to promote tourism. Unique Times, Juzt Shine Family Fitness, ZOLA, Kalpana International, Parakkat Resorts, The Times New, UT World, Europe Times, Vee Kay Vees, UT TV, Buckler Paints and Beau Aesthetica are the event co-partners. Kajal Rawtani (Telangana), Candida Andrade Halgejkar (Karnataka), Dr. Bhavna Rao (Tamil Nadu), Inku Rahmath L (Kerala), Deepa Lal (Kerala), Shiji M Rineesh (Kerala), Mary Jothi (Kerala) and Aswathi Renjith (Kerala) are the contestants of the event. Due to the Covid-19 crisis, the regional title winners of each state were selected to participate in the contest – organised to provide a platform for exceptionally talented women from the southern region of the country. Notably, during the event, the organiser strictly followed the Covid-19 protocol and directives, released by the authority to contain the spread of the Covid-19 outbreak. It is a notable fact that Pegasus, which is known for its deep respect to the concept of women empowerment, is governed by two women

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HEALTH

Dr. Binoy John MD DM (CARDIOLOGY) FCSI FACC FESC FSCAI FAPSIC Senior consultant interventional cardiologist & specialist in heart failure & advanced cardiac diseases, Chennai Visiting Consultant: Dr Rela Institute & Medical Centre, Chennai Credence Hospital, Trivandrum Email: drbinoyjohndmcard@gmail.com

BBinoy John Dr FDr Binoy John Aangioblaster

“Thus, by the time symptoms of hypertension occur, the damage would have been irreversible. Often, the first incident which brings the high blood pressure to notice may be a heartattack, a full blown heart-failure, a paralytic stroke or a fatality itself. It is for this reason that hypertension is called a silent killer.”

ypertension or high blood pressure is called a ‘silent killer’. It affects more than 1.1 billion people globally and in India it is estimated that over 200 million people are affected by hypertension, with the prevalence being more in men than in women, affecting 1 in every 4 men and 1 in every 5 women. Undetected and left untreated, it is a major cause for premature death and also disability from stroke (commonly known as paralysis). In India hypertension is estimated to cause more than 1.6 million deaths every year. Alarmingly, as many as 80% of the people with hypertension globally, do not have their blood pressure (BP) under control. What is hypertension? The work of the heart is to pump blood to different parts of the body. The blood pumped by the heart is supplied to various organs and tissues of the body through tubes or vessels called arteries. As blood flows through these arteries it exerts a force on the walls of these arteries and when this pressure is higher than normal, it is called hypertension. How is hypertension graded? Blood pressure is measured using an instrument called the sphygmomanometer. It is represented by 2 values, an upper reading and a lower reading. The upper or higher reading is called the systolic blood pressure (SBP), which represents the pressure in the arteries when the heart

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is contracting or pumping and the lower reading is called the diastolic blood pressure (DBP) and represents the pressure in the arteries when the heart muscle is relaxing. The American College of Cardiology and American Heart Association have classified BP into various stages. The BP is defined as normal, when SBP is < 120 mm Hg and DBP is < 80 mm Hg. When the BP is ≥ 130/80 it is called stage 1 hypertension and when ≥ 140/90 mm Hg it is called stage 2 hypertension. However, when the SBP is in the range of 120- 129 mm Hg and DBP is < 80 mm Hg, the BP is defined as ‘elevated’. What are the dangers of uncontrolled hypertension, and why is hypertension called a silent killer? Uncontrolled BP can cause bleeding inside the brain (intra-cerebral haemorrhage), heart-attacks, damage and rupture of major blood vessels like the aorta (aortic-dissection), heart-failure, kidney-failure and blindness from retinal bleeding and retinal detachment. Bleeding inside the brain, heart-attacks and aortic dissection, however can be fatal. But, hypertension generally is a slowly progressive disease which usually starts around 30 years of age, though it can occur earlier. It increases gradually and because of this gradual increase, often over several months or years, it gives the body enough time to adapt to the rising pressure without causing any symptoms. The heart muscle adapts

HYPERTENSION: SILENCING THE SILENT KILLER! by increasing its thickness over time to enable it to pump effectively against the progressively rising pressure. Similarly, other organs such as the kidneys, eyes and brain are also subjected to the slow increases of pressure over time. This results in â€˜target organ damageâ€™, which in early stages may be reversible but when undetected and ineffectively treated results in permanent and irreversible damage. Thus, by the time the symptoms of hypertension occur, the damage would have been irreversible. Often, the first incident which brings the high BP to notice may be a heart-attack, a full blown heart-failure, a paralytic stroke or a fatality itself. It is for this reason that hypertension is called a silent killer. Hypertension increases the risk of developing cardio-vascular disease (CVD) or diseases of the heart and blood vessels. The higher the BP, the greater is the risk for CVD. Both uncontrolled SBP and DBP can increase the risk of CVD and the risk is more with uncontrolled SBP than DBP. Having a SBP > 20 mm Hg and DBP > 10 mm Hg than normal, doubles the risk of death from stroke, heart disease and other vascular diseases. Symptoms like head-ache, giddiness and breathing difficulty can occur with hypertension, but these usually occur with a sudden increase in BP or late in the course of the disease, following

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HEALTH

target organ damage. What are the risk factors for hypertension? The risk factors for hypertension can be fixed or modifiable. Hypertension in earlier days of clinical-medicine, was called â€˜essentialâ€™ hypertension as it was considered to be a normal phenomenon which occurred as one aged. It has been seen in long term studies that 90% of people who did not have high BP even at 55 or 65 years of age, developed hypertension at some point in their life-time. Essential hypertension is now called primary hypertension. Primary hypertension has a genetic predisposition and can run in families. Also men are more prone to develop hypertension than women. Thus age, gender and genetic predisposition are called fixed risk factors because they cannot be changed. But luckily, there are many other life-style factors like lack of exercise or physical inactivity, excessive bodyweight, un-healthy dietary habits, excess consumption of salt and excess consumption of alcohol, which can cause hypertension and are easily correctable or modifiable and therefore called modifiable risk factors. As the person

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ages, hypertension can also be associated with other risk factors like diabetes mellitus and high blood cholesterol levels which along with hypertension can accelerate the damage to the heart, blood vessels, brain and kidney. Cigarette smoking, including second hand smoking (inhaling othersâ€™ cigarette smoke or passive smoking) is also a modifiable risk factor which adds to the CVD risk of a person. What is secondary hypertension? Hypertension that results from other diseases or secondary causes is called secondary hypertension. These causes include kidney diseases, hormonal disorders like thyroid disorders and sleep disorders like obstructive sleep apnoea to mention a few common causes. Secondary hypertension can also result from long term usage of medications like steroids, pain-killers, certain psychiatric medications like anti-depressants, oral contraceptive pills and the use of certain anti-cancer drugs to mention a few. In contrast to primary hypertension, with secondary hypertension, the aim is to treat the causative disease rather than treat the hypertension itself, though at

times, both may be required. What is the right technique for measuring BP and why is it important? The most important determinant of hypertension is its accurate measurement, interpretation and diagnosis itself. This is because, the diagnosis of hypertension has numerous confounders. If hypertension is misdiagnosed the individual would have to take medications for life-long, unnecessarily and if the diagnosis is missed, the individual would end up with target organ damage or a fatality. To avoid such gross errors, standardized techniques and protocols for measurement of BP have been established. Variations in BP throughout the day is a normal phenomenon and can occur with innumerable factors. BP can be transiently elevated or high immediately after exercise or a strenuous activity or even after consumption of caffeinated beverages. So, for this reason BP should be checked only half an hour after exercise or after consumption of caffeinated products. Also, while seated for checking BP, the position of the cuff should be at the level of the heart and the person should have his feet rested on

the floor and his back well supported. The actual measurement should be done only after the individual is seated for five minutes. The size of the cuff also matters when measuring BP. An obese person would need a larger sized cuff to be used and a very thin person would need a smaller cuff size in contrast to an average built person, which if not followed can result in a wrong diagnosis of hypertension or hypertension being missed. There are more intricacies even with the timing of the measurement of BP, in that, when the BP of a person on BP medications is measured for dose titration, the measurement time should be standardized with reference to his usual time of taking his medications. It is also standard practice, in order to avoid discrepancies and misdiagnoses that interpretations of BP readings are made only with an average of at least 2 readings taken on at least 2 different occasions. Following such standardized protocols allows for accurate measurements and prevents a wrong diagnosis from being made. What are white-coat hypertension and masked hypertension? White-coat hypertension is a condition where the person’s BP is otherwise normal, but becomes high only when he enters the doctor’s office or a hospital. Masked hypertension is when the person’s BP is normal at the doctor’s office or hospital but is high at home. Therefore there is every chance that white coat hypertension which doesn’t need treatment may be wrongly treated and masked hypertension which can cause target organ damage, complications and death, may be missed. All these nuances and complexities make it important that the diagnosis, interpretation and treatment decisions are made by a physician with an in-depth knowledge of the subject. How can white coat hypertension and masked hypertension be identified? These conditions can be identified by using specialized instruments which record the BP over 24 hours called ambulatory BP monitoring. The person would be doing his normal activities while the BP measure-

ments would be done automatically as programmed. With these devices, the cuff inflates and deflates automatically and the frequency of measurement is usually set between 15 mins to 1 hour. The device stores the recorded readings. What devices can be used to measure BP? The conventional sphygmomanometer used by health professionals to record BP were the mercury devices. But now they have been replaced by aneroid devices. Digital devices are now popular amongst lay-people for home BP measurements as these are easy to use automatic devices and doesn’t require the use of a stethoscope. Digital devices uses electronic sensors to detect oscillations in pulsatile blood flow. However, with digital devices, the BP is calculated indirectly from maximum amplitude algorithms from population based data. For this reason it is crucial to use only digital devices with internationally validated measurement protocols. What are the tests needed for evaluation of hypertension? A consultation with a physician and a physical examination would be the first step in making a diagnosis of hypertension and identifying any suspicious secondary causes. Generally as a basic assessment the kidney function and thyroid function are assessed from blood samples. Specific blood tests can be done as necessary to rule out other suspected secondary causes also. For the evaluation of the heart per-se, an electrocardiogram (ECG) would show indications of target organ damage of the heart in the form of thickening of the heart muscle and evidence of any pressure overload of the heart. These can be subsequently confirmed with an echocardiogram where the heart is imaged with the use of ultrasound waves. With this test the heart can be visualized and any damage to the heart muscle, valves and pumping function can be immediately assessed. What is the recommended target for BP control? Good management of hypertension requires detailed evaluation and follow-up. Over the years, with more research

and evidence from clinical trials and large population based studies, it has been shown that CVD risk, target organ damage, pre-mature death and disability can be better prevented with early and good control of BP. It is recommended that BP be maintained to normal levels, with life style modifications being the mainstay of prevention and treatment for any level of hypertension including ‘elevated’ BP. Treatment with medications is required for hypertension depending on the presence of clinical CVD, when the BP has to be targeted < 130/80 mm Hg. In absence of clinical CVD, a risk scoring is made by the physician based on several clinical parameters and if the risk is found to be high, again the treatment target is < 130/80 mm Hg. Regular follow up with the physician is crucial for good BP control and prevention of target organ damage and complications. How can hypertension be best controlled or its onset be delayed or prevented? Hypertension being a silent-killer, it cannot be undermined that the key to the prevention of complications and irreversible target organ damage is to detect it as early as possible. The simple solution to this is to have regular BP checks and physical examination at least once in six months with a physician. For effective treatment of hypertension, numerous medications are available. But, selection of the ideal medication which is best suited for a particular patient is not a random choice, but is a scientific and careful decision taken by the physician based on several factors like age, kidney function, presence of comorbidities or other diseases and numerous other factors. This thoughtful selection of medications is crucial for effective control of BP with least side effects or adverse reactions from medications and safe outcomes. However, medications aside, the mainstay and key for treatment as well as for the prevention of hypertension is the initiation and practice of life-style modifications as briefed below: Weight-loss: It is proven that being overweight and obese can result in hypertension. A person is

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said to be over-weight when the body-mass index is ≥ 25 kg/sq. m and obese when ≥ 30 kg/sq. m. It is important that body-mass index is brought to normal levels. Every kilogram weight reduction reduces BP by 1 mm Hg. Weight-loss is best achieved by a combination of reduced intake of calories and physical activity. Physical activity: Physical inactivity and sedentary life-style are known to elevate blood pressure and it has been proven in clinical trials that increased physical activity has a BP lowering effect. It is recommended that dynamic and aerobic exercises of 150 minutes per week be a part of life style practices to reduce blood pressure. Regular physical activity can reduce BP by as much as 5 – 8 mm Hg. Healthy diet: There are several diet plans available but the general principle is to consume a diet which is rich in fruits, vegetables, whole grains and low-fat dairy products and to reduce consumption of saturated fats and to keep total fat consumption low. Dietary salt or sodium: High intake of salt or sodium can elevate BP. Total sodium intake is best re-

stricted to < 1500 mg/day. This can reduce BP by as much as 2 – 5 mm Hg. Dietary potassium: High intake of potassium is shown to reduce BP by as much as 2 – 4 mm Hg but patients with kidney failure should avoid high potassium diet. Fruits like bananas, oranges, raisins, dates and vegetables like spinach, broccoli, potatoes are a good sources of potassium. Moderation in alcohol intake: Excess alcohol consumption is one of the major reasons for high BP and also poor control of BP with medications. Reduction of alcohol consumption to ≤ 2 drinks per day in men and ≤ 1 drink per day in women help to control BP significantly. Management of other risk factors: Good control of diabetes and lipids and avoiding both active and passive smoking are also key to reduction of CVD risk Thus with hardly 20% of the people across the globe having their BP under control, it comes as no surprise at all that millions fall victim to death from hypertension every year. As a practicing cardiologist who combats this deadly dis-

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ease day-in and day-out, I believe that the core reason for the lifethreatening consequences of this disease is a mere lack of awareness amongst the people on the hazards of this disease and I believe that core to preventing the ravages of this disease is to educate the people on how very simple practices of regular BP checks and following healthy life-style practices can easily prevent the deadly consequences of this silent disease; and so I place this small educational contribution of mine to the people, in my mission of silencing this silent killer! (On 29 Sep 2020, World Heart Day) Dr Binoy John was awarded the Best Interventional Cardiologist – Tamil Nadu @ Vigyan Bhawan, New Delhi, 2020 and was: Director and Head: Dept of Cardiology, Interventional Cardiology Heart Failure and Cardiac Transplant Medicine. Miot International, Chennai & Chief Consultant Interventional Cardiologist: Dr Rela Institute and Medical Centre, Chennai. He is a regular author of articles committed to creating public awareness of health issues, their prevention and treatment

t is important to be recognised for the contribution made to the society. Unique Times recognises the importance of appreciation, and the positive change it can bring to the society. Manappuram Business Excellency Award and Excellence in Social Service Award are the two prime awards introduced by Unique Times Business Lifestyle Magazine. The awards aim to felicitate exceptional personalities.

Manappuram Business Excellency Award is an award conceptualised to recognise acclaimed business personals, who have carved a unique position in the world of business. It is a great encouragement to the business community. It is one of the unique awards introduced to recognise true business talents. It not only encourages businessmen but also inject a sense of fair competitiveness among them.

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The award stands out from the similar awards offered in this part of the world for the parameters that is used. The parameter of social commitment plays an important role. Likewise, Excellence in Social Service is also a special award brought in by Unique Times. Unlike the first award, this focuses on social service. Actually, the majority of philanthropists and social workers prefers to stay away from the spotlight of publicity. It is their true humbleness that works behind their choice. Unique Times recognise that it is important to felicitate social workers. It believes that the act encourages others to take up the path of these extra ordinary people. This award is a humble effort towards that end. Excellence in Social Service Award is an award conceptualised to recognise exceptional Non-Government Organisations and people who have devoted their life to serve

the poorest of poor. Manappuram Business Excellency Award and Excellence in Social Service Award were awarded during an official function organised at SAJ Earth Resorts, Kochi, Kerala, on sidelines of the Mrs South India 2020 and the Miss Queen Kerala 2020 contests. Shiny Justine (Business Excellency Award in Fitness), Dr. Reena Philp (Business Excellency Award in Cosmetology and Dental Care), and Dr. Elizabeth Chacko (Business Excellency Award in Cosmetology and Beauty Care) are the winners of this year’s Manappuram Business Excellency Award. HRDS INDIA, which is an acclaimed Non-Governmental Organisation, is the winner of this year’s Excellence in Social Service Award. On behalf of the organisation, Guru ATMA NAMBI, the spiritual guru of the organisation, received the honour. The awards were distributed by Prakash C Sharma, the National Vice President of BJP Kisan Morcha. The awards were handed over in the presence of several dignitaries such as Shri.S.Asker Ali I.A.S, Collector, UnionTerritory of Lakshadeep, & Secretaries to Sports and Youth Affairs, and Pegasus Trust Chairman Dr. Ajit Ravi. It was a colourful ceremony. It sent a positive message to the society – which was brought to a difficult juncture by the present crisis. The ceremony was special for many reasons. All the three winners of this year’s Business Excellency Award are women. Definitely, it might have boosted the confidence of the section these talented ladies represent. While speaking to the audience after receiving the award, all the winners shared their happiness and thanked the organisation - which had chosen them for the award

October - November 2020

GADGETS

Samsung Galaxy F41

Rs. 15,999 (approximately) Android v10 (Q) OS 6.4 inches Display 64 MP + 8 MP + 5 MP Triple Primary Cameras 32 MP Secondary Camera 6 GB RAM 64 GB Internal Memory 512 GB Expandable Memory 6000 mAh Battery Capacity

Motorola Razr 5G

Rs. 1,02,890 (approximately) Android v10 (Q) OS 6.2 inches Display 48 MP Primary Camera 20 MP Secondary Camera 8 GB RAM 256 GB Internal Memory 2800 mAh Battery Capacity

October - November 2020

Apple iPhone 12

Rs. 74,900 (approximately) iOS v14 OS 6.1 inches Display 12 MP + 12 MP Dual Primary Cameras 12 MP Secondary Camera 6 GB RAM 64 GB Internal Memory 3210 mAh Battery Capacity

Google Pixel 4A

Rs. 26,290 (approximately) Android v10 (Q) OS 5.81 inches Display 12.2 MP Primary Camera 8 MP Secondary Camera 6 GB RAM 128 GB Internal Memory 3140 mAh Battery Capacity

October - November 2020

BEAUTY

Natural tips to fight dryness of eyes

October - November 2020

ryness of eyes is a serious problem. It is a common problem. It is not easy to find the exact reason for this condition. There are many factors which can contribute towards the development of this condition. This eye condition is common among people who are addicted to mobile phones. As per a study report, the condition of dryness of eyes is common among people who suffer from certain heath issues related to sleeping disorder. Eyes play a huge role when it comes to beauty. Certainly, not many will disagree with the statement. Actually, it is not difficult to fight this issue. There are many natural methods through which this heath problem can be brought under control. Though the modern medical sector is capable to provide a permanent solution to this condition, it is always better to go through the natural path. Generally speaking, if the natural path can offer an effective solution to this issue, why one should resort to the complicated modern medicine path? In this edition, certain highly effective natural methods which can offer a long-lasting solution to this health condition is discussed. Letâ€™s go through them one by one.

Omega-3 Rich Diet

Diet is a very important element to keep your body heathy. If you follow a perfect diet (that means, a well-balanced diet), you

can keep most of the diseases at bay. The said concept has the backing of several study reports presented in several national and International platforms. As per a report, omega 3 plays a huge role in eye heath. The report simply indicates if this element is added to your diet (that means, if the food items rich in this element is added to your diet), you can effectively fight the issue of dryness of eyes. According to the report, the aforesaid element can improve the function of the gland that produces tears. A good number of people who are suffering from this condition have some kinds of issues in their tear glands. The said statement itself is enough to state how much important it is to increase the intake of omega 3. Salmon, tuna, chia seeds, flax seeds, walnuts, palm oil and soybean oil are the common sources of this element.

Rest

Like your body, your eyes also need rest. Most of us are unaware how much strain we give to our eyes each day. In this techno world, smartphones and laptops are almost unavoidable. Truly speaking, our attachment towards our gadgets plays a huge role when it comes to our eye heath. As per a study, the more one stair at his gadget the less he blinks his eyes. To maintain a heathy eye, you should maintain a heathy blink rate. Actually, this blinking issue, if not addressed in a timely manner, will naturally lead you to the irritating condition of dryness of eyes.

Like what has been discussed earlier in this article, to maintain a pair of healthy, as well as beautiful, eyes, you should enrich your diet with suitable minerals and vitamins. Generally speaking, Vitamin A, Vitamin B12, Vitamin D are good for eye health. Among the three, Vitamin D is the one which can fight the problem of dryness of eyes. Salmon, tuna, egg, milk and mushroom are the common sources of the aforesaid vitamin.

Less Smoking and Drinking Alcohol; More Water Intake

It is needless to explain why smoking and drinking alcohol is unhealthy. This punishing heath condition is also a by-product of these evil habits. Those who are suffering from the problem of dryness of eyes, must avoid these two evils, if they want to get rid of this condition forever. A heathy person should drink at least fifteen glasses of water a day. The lack of proper amount of water in your body can disturb the proper function of most of your organs including your eyes. You must pay proper attention regarding the intake of water.

Stay Healthy!!!

Vitamins A, B12, and D

Dr. Elizabath Chacko, MD-Kalpana International

Mob: 9388618112

October - November 2020

TRAVELOGUE

Torshavn is the capital of the Faroe Islands. The region is popular for its old town, Tinganes. Torshavn Cathedral, which is one of the oldest cathedrals in this part of the world, is the popular tourist attraction in the region. The region is not only the centre of the territoryâ€™s administration, but also the centre of the territoryâ€™s art, culture and music. Nordic House Cultural Centre is one of the most respected art and music centres in this region.

October - November 2020

Faroe Islands:

A True Fairyland

“Once a year, go to someplace you have never been before.” – Dalai Lama

ravelling is an extraordinary experience. Only a true travel enthusiast can understand the value of the aforesaid quote. It is not easy to explain the beauty of that experience with words. Truly speaking, the medium of writing is too powerless to explain the experience. Travelling is a method of education. In reality, it is the most powerful method of education. The best part of this method is that it offers practical knowledge. It is one of the reasons why this method is considered superior to others.

A person, who has been educated through this method, cannot be defeated. He can overcome any circumstance with easiness. To a traveller, his environment is his teacher. In a normal journey, he goes through hundreds of environments. Each environment is a book. In that sense, each journey is equivalent to hundreds of books. What makes a travel enthusiast different is his attitude towards life. Even in his lowest point, he will not lose his hope and optimistic attitude. Genuinely speaking, if a person has an attitude as that of a traveller, he can emerge successful in his life. In this edition, our readers’

attention is invited to a fairyland. It is a magical world situated in Europe. It is a true fairyland. It is none other than Faroe Islands. It is a magnificent Island situated near Scotland, Norway and Iceland. Though it is a part of the Kingdom of Denmark, it is an independent territory. It is one of the least populated territories in this part of the world. As on August 2020, its total population is around 52,656. It was in the year 1948 the territory formally became a part of the Kingdom of Denmark. Notably, the Denmark government does not enjoy unchecked control over the territory. Its authority is limited to military, policing, justice, currency and foreign affairs. The

October - November 2020

TRAVELOGUE

The territory is blessed with stunning mountains, spectacular coasts, magnificent rivers, exceptional architectural buildings and many more.

local government enjoys absolute control over all those things which do not come under the aforesaid list of areas. The territory is actually a fishing-dependent economy. Its economy is heavily dependent on fishing. Fishing is a main occupation in this territory (many of us may find it hard to digest the fact that there is a territory in the continent of Europe which is solely dependent on the occupation of fishing). As the territory is a fishing-related economy, it gives huge important to maritime education. The territory does get the support from Denmark â€“ which yearly contributes a considerable amount of money. The latest discovery of an oil reserve near this territory showcases the fact that the economy of the territory has huge potential. It is pertinent to mention hear that for reasons which are unknown the region has not yet explored the potential of its tourism sector. This land is actually a truly gifted territory. What makes the land special is its natural beauty. The territory is blessed with stunning mountains, spectacular coasts, magnificent rivers, exceptional architectural buildings and many more. The land is also known for its affection towards art and music. There are several open-air theatres in the region.

October - November 2020

Torshavn, Mykines, Vagar, Gasadalur and Streymoy are the popular tourist destinations in this part of the country. Torshavn is the capital of the Faroe Islands. The region is popular for its old town, Tinganes. Torshavn Cathedral, which is one of the oldest cathedrals in this part of the world, is the popular tourist attraction in the region. The region is not only the centre of the territory’s administration, but also the centre of the territory’s art, culture and music. Nordic House Cultural Centre is one of the most respected art and music centres in this region. Mykines is also known as Puffin Island, as it is the best place to get close to puffins, which are sweet little birds. The region is one of the eighteen islands of the Faroese Archipelago. Mykines Lighthouse is the most popular tourist attraction in this region. It is recommended to travel to this destination by foot to taste the real beauty of this destination. Vagar is known for its exemplary natural beauty. The region is home to two large lakes – Sorvagsvatn and Fjallavatn. It is also the best region to get a glimpse of the beauty of the villages of this territory. Mlovagur, Sandavagur, Sorvagur, Gasadalur, Bour and Vatnsoyrar are the main villages in the region. Of this six, the first three is large and the rest is small. The largest is home to as many as 1,130 people. Gasadalur is the most stunning village in Vagar. It offers a panoramic view

of the Island of Mykines. The village is surrounded by huge mountains. It is one of the least populated regions in this part of the territory. The village is unique in many ways. Gasadalstunnilin tunnel is the most important construction in the region. This tunnel is expected to overturn the life of the village. It is expected that the region will witness an increase in its population because of this tunnel. As the tunnel has successfully addressed the accessibility issue faced by the villagers. Streymoy is the most populated region in the territory. It houses as many as 23,693 inhabitants. The region is known for its vibrant towns and picturesque villages. Vestmanna and Kollafjorour are the two main towns, and Saksun and Tjornuvik are the two main villages in this region. Kikjubour, a village located in this region, is popular for its historic significance, as the village was an episcopal centre during the Middle Age. This region is a gift of God. It has each and every ingredient necessary to emerge as a successful tourist heaven. Sadly, the local government of this region has not yet fully explored the potential of its tourism sector. It is depressing to see a region capable to emerge as a tourist capital of Europe is left unnoticed. Let’s redraw the destiny of this land together. Plan a trip to this Island as soon as possible. Stay Positive!

October - November 2020

AUTO REVIEW

Vivek Venugopal is one of India’s top automotive writers with over a decade’s experience in road-testing and reviewing cars. He is currently the Editor of Quarter Mile magazine and a columnist in several leading magazines and newspapers. He is also a highly sought after consulting engineer and market analyst for many automobile manufacturers.

To me, the X5 looks the best among all BMW SUVs and this generation is no different. Yes, the switch from traditional L shaped tail lamps to elongated, generic looking ones isn’t welcome, but it has tried to look more athletic in overall design.

or years, the BMW X5 has enjoyed its position in the luxury SUV market as one of the best allrounders. In this latest G05 fourth generation, the BMW X5 has grown again in size. The big one piece grille was the talking point in 2019, but I have gotten over them now especially after having seen what the newer BMWs will be coming with. And in any case, big grilles on X5 and X7 are okay because they go well with the size of the car

October - November 2020

and it is when they put it on a smaller car that they tend to look out of place. To me, the X5 looks the best among all BMW SUVs and this generation is no different. Yes, the switch from traditional L shaped tail lamps to elongated, generic looking ones isn’t welcome, but it has tried to look more athletic in overall design. The front end is very curvy towards the edges, with shapely laser lights sitting above the aggressive M Sport bumper. The rear fenders have

BMW X5

October - November 2020

AUTO REVIEW

muscular haunches on them which coupled with a beltline that dissolves into the fenders makes it look far from being slab-sided. While it may try to hide its bulk with clever design, you can tell from the 20 inch wheels with relatively thick sidewalls that it has to be an enormous car for that to look normal. 20 inchers would have been the max size in any performance SUV a generation ago, and here it is standard on all but the base SportX model. The rear tyre measures 305 section in width and you can go up to 22 inches in diameter on this new gen X5. The X5 has got a lot more luxurious inside too with trim that wouldn’t look out place on a 7 series. Not that the previous generation was lacking, but this one is even wider

by 66mm and has a 42mm longer wheelbase and that gives it more room inside. The plush front seats get a commanding position and can be adjusted in any way you like. The rear seats are a bit upright, but they are quite spacious and so wide. You get a feeling of the dashboard and centre console cocooning you a lot more than in the last X5. The ‘CraftedClarity’ which is a glass crystal application on the Gear selector, iDrive Controller, and starter button is standard on Indian cars. The iDrive is easily the best infotainment in any luxury brand by being logical and easy to use. The M Sport variant gets Headup display, the Display Key, 12.3 inch instrument display, the 12.3 inch control display, the 16 speaker Harmon Kardon sound

October - November 2020

system, Apple Car Play, Phone mirroring etc. The parking assistant, the 360-degree camera with 3D view, works really well. The reason why we are driving an X5 now rather than when it was launched last year, is the 40i variant, with its 3.0 litre straight six turbo petrol. Now you are spoilt for choice when it comes to the two engine options in the X5. The diesel 30d develops a solid 265bhp but this 40i petrol has stonking 340 horsepower. Before you conclude that the petrol is better, let me tell you that the 30d produces 620Nm torque vs the 450Nm in the 40i petrol. And to me, in a two tonne SUV you enjoy that colossal torque wafting you along, more than you enjoy revving the nuts off a petrol engine. Mind you,

The X5 combines good looks with classy interiors, solid build, good handling and loads of practicality. The straight six petrol engine is a gem of a motor with stellar performance and refinement to match.

it is still faster, doing 0-100kmph in 5.4 sec, a second quicker than the diesel. The acceleration is never ending but is much more linear than the diesel’s. It is also generally refined, but in this M Sport with its sportier exhaust, it is whisper quiet at low revs and sounds throaty when you floor it. The biggest improvement in this gen is comfort. Driving pleasure takes a step back for added ride quality. The previous F15 generation was never a car the rear seat passengers enjoyed, but this has been taken care of, in the new one. The biggest

difference comes from air suspension on both front and rear axles (the F15 only had it in the rear) and it allows up to 60mm adjustment in ride height. The wide tyres do cause some extra noise, but the X5 rides well over most imperfections. It tends to roll a lot more than the old car and the steering isn’t as direct as it felt before, but this is still one of the best handling SUVs in India. You can hurl it at speeds you wouldn’t dare in a tall 2 tonne SUV and though it may not as enjoy it as much as the previous gen, it would still happily oblige. A Porsche Cay-

enne is still the benchmark for the best handling SUV, and this is the next best thing you can have. The X5 combines good looks with classy interiors, solid build, good handling and loads of practicality. The straight six petrol engine is a gem of a motor with stellar performance and refinement to match. The biggest achilles heel of all past X5s has been the lumpy ride but this generation sees a marked improvement there as well. If you have a crore lying around and are in the market for a luxury SUV, this one ticks all the right boxes

October - November 2020

MOVIE REVIEW

2067

t is a fantasy thriller film directed by award-winning filmmaker Seth Larney, who is the winner of the AACTA Award for Best Direction in a Television Light Entertainment or Reality Series. The screenplay, which is the backbone of the film, is written by the director himself, with the assistance of Dave Paterson. The film tells the story of a man who ventures into a dangerous mission to save the world which faces the threat of air pollution. Kodi SmitMcPhee, Ryan Kwanten, Deborah Mailman, Leeanna Walsman and Damian Waishe-Howling appear in the lead roles in the film. The film is suitable for all kinds of viewers.

Black Box

t is a science fiction-cum-horror film directed by reputed filmmaker Emmanuel Osei-Kuffour. The film portrays the story of a man, who undergoes an experimental treatment. Brandon Roberts is the music director of the film. Phylicia Rashad, Mamoudou Athie and Donald Elise Watkins act as the central characters. Apart from these actors, Charmaine Bingwa, Tosin Morohunfola, Troy James and Amanda Christine appear in the main roles. The film is distributed by Amazon Studios. The director deserves special appreciation for the way he presents the subject. Though the film can appeal all kinds of viewers, it is suitable to those who love science fiction and horror films.

October - November 2020

Noise of Silence

t is a sensitive film directed by talented filmmaker Saif Baidya, who is known for his realistic approach. The film is written by the director himself, with the support of AbuWahab Chodhry and Bharat Trivedi. The film mainly revolves around a couple, who finds themselves excluded from the National Citizenship Record, and a Rohingya Muslim girl, who enters India in search for her mother. The film is controversial because it handles the sensitive topic of NRC. The film is shot in Tripura. The majority of the actors of the film are from the state. Sharda Cheulkar, Syed Firdaus, Lion Minakshi Ghosh, Subhrajit Ghosh and Puja Jha appear in the lead roles.

Ginny Weds Sunny

t is a comedy film directed by young filmmaker Puneet Khanna, who is a debutant. The film tells the funny story of a bachelor, who tries to win the heart of his former crush. The best part about the story is that it is the mother of the boy who plays as an advisor to him in his tough mission. There are several mind-blowing comedy sequences in the film. Yami Gautam, Vikrant Massey and Mansi Sharma appear in the lead roles. Apart from the actors, Suhail Nayyar, Sanchita Puri, Deepak Chadha, Karan Singh Chhabra, Ayesha Raza Mishra, Rajiv Gupta and Gurpreet Saini act in the main roles. The film is a perfect entertainer.

October - November 2020

BOOK REVIEW

A Promised Land Author Price

: Barack Obama : Rs, 1,599 (Hardcover)

t is an autobiography written by Barack Obama, who is the former president of the North American country of the United States of America. Mr. Obama is one of the most powerful politicians the US has ever seen. During his regime, he introduced several social welfare policies, unlike his predecessors and successor. In this book, he discusses about his political life, as well as the factors that has influenced his political views, among several other things. The book can excite all kinds of readers. The US is going to witness a crucial election in the near future. It is yet to be seen how will the book influence the electorate of the country.

The Narrow Corridor Author Price

: Daron Acemoglu, James A Robinson : Rs, 2,273 (Hardcover)

he book is developed by the same team work which has developed International bestseller Why Nations Fails. The whole book is based on the concept of liberty. Why some states fail miserably to protect liberty? The book addresses this question directly, as well as extensively. The writers quote several historical evidences, in detail, to explain the question. Apart from the said question, the book confronts several other controversial areas related to the concept of liberty. It proves unworthy a popular myth that where liberty exists it is a steady state arrived at by enlightenment. The book can excite all kinds of readers.

October - November 2020

BOOK REVIEW

Fetch Your Own Coffee: Lessons From Everyday, for Everyone Author Price

: Kaustubh Sonalkar : Rs, 449 (Hardcover)

he book offers a new direction to our thought process. It brings spotlight to an area which is far away from the normal focus point. Most of us are not aware how we can reach to the world of extra-ordinary thoughts. Actually, it is when our minds are free to wander, we do our best thinking. In reality, it is not easy to help our mind to reach the aforesaid state. It is when we perform routine tasks our mind enters that state naturally. The book explains several details in connection with this matter. The book is suitable for all kinds of readers, but is more suitable for business enthusiasts.

Beyond Great: Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution Author Price

: Arindam Bhattacharya, Nikolaus Lang, Jim Hemerling : Rs, 565 (Hardcover)

he book explains in details all the major problems the world is facing at this juncture in the area of economy. It discusses several important issues such as Economic Nationalism, The Rise of China and The Fall of Liberal Capitalism. What makes this book special is that it not only elucidates the problems but also offers at least nine extra-ordinary strategies to sail through this challenging time. The book also describes the success stories of the companies which has used some of these strategies to overcome the challenges posed by the present world. The book is highly suitable for business personals who are worried about the economic challenges of the present world.

October - November 2020

Printed On 09/ 10/ 2020

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