DA TECNO Magazine

DECEMBER 2019

DA TECNO

em

9

234567

890123

IDR 50.000

#16

1

The First Card Game for the Colorblind is Here: Meet UNO® ColorADD

2

Are Crab Shells Going to Replace Plastic?

4

COLOURFORM is Changing the Game for Sustainable Packaging

“Don’t let your dreams go.

Do what you want to do.”

Fidelia Marchella Nakamase

Pada edisi ke-16 ini, DA TECNO hadir dengan artikel-artikel yang menarik yang terdiri dari beberapa rubrik, di antaranya: design news, technology, tips and advice, dan food packaging.

Publisher : PT. Desain Grafis Indonesia : Surabaya Jl. Candi Lontar 43K/86 Surabaya 60216, Jawa Timur Tlp : 0812 3456 7890 desgraf@gmail.com www.desgraf1.com Medan Jl. Kapten Muslim No. 6 A Medan 10191, Sumatra Utara Tlp : 0812 8363 0102 Makassar Jl. Perintis Kemerdekaan No. 2 Makassar 80216, Sulawesi Selatan Tlp : 0881 0265 3349

Tips & Advice

DA TECNO adalah majalah yang membahas seputar dunia teknologi.

12

5 Ways to Build and Improve Your Design Resume

13

Job Hunting Advice for Designers in our Digital Age

Food Packaging

Technology

Design News

EDITOR’S LETTER

CONTENT

6

Severed Thumb Drives

8

Happy Meal Virtual Reality Headset

10

Dell Technologies Rebrand

14

These Chocolates Come With Gorgeous Botanical Illustrations

15

Good Culture Cottage Cheese Gets a Crisp New Look

16

This Juice Bottle Comes With a Unique Shape Inspired By Bitten Apples

18

Brink's Free Range Chicken Packaging References Beautiful Landscapes

Design News

The First Card Game for the Colorblind is Here: Meet UNO® ColorADD By: Theresa Christine Johnson UNO® is one of those classic games. It’s a card game that is fun and easy to play no matter your age, and its look is simply iconic with a large simple font and bold colors. But therein lies the problem—for the millions of people worldwide who are colorblind, it’s a challenge to enjoy the game. So on International Colorblind Awareness Day, September 6th, 2017, UNO announced the launch of its newest deck, UNO® ColorADD, the world's first card game for the colorblind.

UNO® consists of four colors, two of which—red and green—are the two most commonly confused colors amongst those who have colorblindness. As an immensely popular card game, the creation of UNO® ColorADD is a serious step towards inclusivity, making it even more universally loved and playable.

“Designed in partnership with ColorADD, the global organization for colorblind accessibility and education, the deck features its proprietary code, an inclusive and non-discriminative language that enables people with any type of color blindness to identify color. The code is based on three graphic symbols representing three primary colors. These symbols can be found on the top-left and bottom-right corners of each card to define UNO's iconic red, yellow, green and blue suits.”

Ray Adler, Senior Director, Global Games at Mattel mentioned, "Our partnership with ColorADD allows us to extend the game play to the 350 million people globally and 13 million Americans who are colorblind. UNO is a truly universal game and we are continuing to look for ways to make one of the world's most popular card games all inclusive."

"Our color coding system has been incorporated in various ways, including in grammar schools, public transportation, hospitals, and consumer goods such as colored pencils and clothing," said Miguel Neiva, Creator of ColorADD. "By partnering with UNO, we can bring our mission to an even broader audience, promoting inclusivity and raising awareness for an often-overlooked, and underdiscussed, condition."

DA TECNO | 1

Design News

Are Crab Shells Going to Replace Plastic?

By: Bill McCool

N

ext time you find yourself elbows deep at a crab boil covered in Old Bay seasoning and armed to the teeth with a lobster cracker, you might want to think about saving those discarded shells.

Jeffrey Catchmark, a professor of agricultural and biological engineering at Pennsylvania State University’s College of Agricultural Sciences, may have cracked the code when it comes to plastic alternatives and it’s found in the exoskeletons of crustaceans. Best of all, it’s compostable and could potentially be a game-changing material for eco-conscious packaging designers.

Catchmark and his team have developed a coating that is made from treated cellulose (wood pulp) and chitosan, which is extracted from chitin. These two materials essentially lock together and create an impenetrable film.

Sourcing the chitosan necessary for the coating is a fairly involved process.

2 | DA TECNO

Perhaps the only real barrier to this new type of packaging is the actual cost.

While inexpensive to produce Catchmark’s sustainable plastic alternative, it could still potentially be more money to produce than normal run-of-the-mill laminate. From the outset, the initial cost to switch a company’s packaging could be enormous and the packaging itself would also have to prove to be manufacturable on a massive scale.

While some eco-conscious companies will likely welcome chitosan packaging with welcome arms, the price point will still be a factor for many other that might stick with traditional, cheaper plastics.

Chitin is a natural polysaccharide derived from lobster, crab, and shrimp shells and it’s typically obtained by an acid treatment that dissolves calcium carbonate. An alkaline solution is later used to dissolve the proteins and chitosan is then harvested by the deacetylation of chitin.

This new kind of packaging could be used in everything from plastic food wrap to take-out containers and even construction materials like ceiling tiles and wallboard.

Jeff Catchmark began experimenting with biomaterials that might be used instead of plastics a decade or so ago out of concerns for sustainability. He became interested in cellulose because it is the largest volume sustainable, renewable material on earth. Image credit: Penn State.

Regardless, it’s another step in the right direction as this is hardly the first time chitosan has been used as a packaging material. In 2016, Thian Eng San and Tan Yi Min, a professor and a Ph.D. student at the University of Singapore, developed a food wrap made from chitosan and grapeseed extract which successfully prolonged the shelf life of food that had been wrapped in the material. Researchers in Spain managed to make a chitosan film along with sunflower oil that also greatly reduced microbial spoilage in frozen hamburger meat.

You’re also more likely to spot compostable or biodegradable packaging on your next visit to the grocery store. Snact’s banana bars and fruit jerky come housed in a wrapper made of plant-based compostable polymers.

It’s now critical more than ever that biodegradable materials find their way to the marketplace. 300 million tons of plastic are produced each year and if we’re lucky, only 10% of that will actually find its way into a recycling bin. Given that it takes an average of 450 years for a plastic bottle to decompose, it isn’t hard to imagine future generations hundreds of years from now living in huts constructed of Dasani bottles on top of landfills. Greatly reducing the amount of plastic that hits the ocean or your local landfill should be on every food and beverage manufacturer’s mind. Even Unilever with their seemingly ever-growing number of food and bath brands are committing to 100% recyclable

DA TECNO | 3

Design News

COLOURFORM is Changing the Game for Sustainable Packaging By: Theresa Christine Johnson

Even when consumers have recyclable materials, that doesn’t always mean it’s headed to the recycling plant. But James Cropper 3D Products has revolutionized sustainable packaging with COLOURFORM, a renewable, recyclable and colored molded fiber packaging product that won’t stick around on Planet Earth for 400+ years.

The product is made from 100% renewable, natural wood fibers that come from well-managed forests and high-quality recycled materials from Cropper’s own recycling plant. Instead of plastic and other packaging materials, brands can use COLOURFORM to reduce their carbon footprint.

consumer brands in particular looking to tackle the landfill crisis by sourcing more environmentally responsible ways to package their products. With COLOURFORM, we’re allowing such companies to boost their ‘green’ credentials, while helping end consumers to recycle easily – a huge milestone for packaging.”

“

James Cropper 3D Products works with world class brands who are leading the way to a sustainable future with COLOURFORM. Typical applications include box inserts to support, display and protect products, outer packaging and packaging components.

”

The way it works is simple: obviously, it can be recycled, and precision embossing gives consumers clear information on how to do so properly. But if it ends up in the landfill, it will naturally biodegrade without a trace. And there’s no need for brands to compromise on the look and feel of their packaging—each item is design for customer requirements and match any color, complete with a quality, tactile finish.

Matthew added, “Historically, moulded fibre packaging has been rather prosaic and only available in a limited number of colours and textures. However, with our bespoke, designengineered approach and exact colour matching capabilities, we can offer brands unrivalled quality, appeal and design, which enables them to enhance their brand identity while reducing their environmental impact.

Matthew Miller, business director at James Cropper 3D Products, said, “Sustainability is higher on the agenda of businesses than ever before, with

“Brands really do now have all the creative freedom they need to stand out sustainably.”

4 | DA TECNO

DA TECNO | 5

Technology

6 | DA TECNO

Severed Thumb Drives By: Elizabeth Freeman

F

or those with weak stomachs, I recommend you look away. For the rest of us, Halloween is back in action in February with Severed Thumb Drives, a great storage device that can also be used to prank your co-workers. USB drives are inserted in Latex-based thumbs that are painted realistically and then placed inside a button and string envelope alongside a photoshopped image of a man giving the thumbs-up.

"Justin Poulsen is a conceptual photographer who specializes in building physical props – rather than relying solely on digital wizardry – to make ideas come to life.

To demonstrate this, Justin created severed USB thumb drives, molded from his own thumb and loaded with his portfolio, allowing potential clients to experience both the tactile and visual quality of his craft."

DA TECNO | 7

Technology

Happy Meal Virtual Reality Headset By: Jessica Deseo

The Happy Meal just got a little more interesting.

Mcdonald Sweden is launching a promotion that turns the iconic Happy Meal into a virtual reality headset. A soft launch where only 3,500 will be made.

The promotion is "tied to the Swedish "Sportlov" recreational holiday, during which many families go skiing. With this in mind, McDonald's created a ski-themed VR game, "Slope Stars," for use with the goggles. The game can also be played in a less immersive fashion without them."

Turning the Happy Meal box into a cardboard VR set is fairly easy with perforated lines and folds, inserting the VR lenses that are included and inserting your own smartphone.

"The fast-food chain believes VR provides "a really exciting opportunity to connect families in digital times," Jeff Jackett, marketing director at McDonald's Sweden, tells AdFreak. "Parents can learn more about their children's knowledge and experience of the digital world. And purposeful gaming can also be a great joint activity that helps families interact on equal terms." Hackett adds that "this is the first trial run globally" for the Goggles, so there's a chance the program will be expanded if it proves popular."

The fascinating part is that a child will now have the ability to understand that this box that was primarily created to hold your beloved treat can now not just be shucked into the trash when your done. It can serve a different purpose and be interactive and educational.

8 | DA TECNO

DA TECNO | 9

Technology

Dell Technologies Rebrand By: Theresa Christine Johnson The best companies in tech have joined forces. To help redesign their new and improved brand, Dell (along with EMC Corporation) turned to Brand Union for a new brand architecture and identity.

“In October 2015, Dell and EMC Corporation announced the largest technology merger in history. With complementary product portfolios and customer bases, the combined company would be an unmatched end-to-end provider.

Together, Dell and EMC Corporation, along with its portfolio of brands (Pivotal, RSA, SecureWorks, Virtustream and VMware), would create the world’s largest privately-controlled technology company—Dell Technologies.”

“A pivotal moment in the history of both companies, the right brand strategy—one that would not just preserve but use and grow the brands’ equities while signaling change and reinforcing a commitment to innovation—was essential to success. Brand Union partnered with Dell to help define that strategy and then bring it to life through a refreshed visual system.”

Vibrant and innovative, the Dell redesign combines the technology aspect of both companies while recognizing the human element as well. Inspiring images of beautiful landscapes and lifestyle photography make the connection of cutting edge technology with everything we do in our daily lives. The copywriting is aspirational and motivational, allowing the consumer to build a deeper relationship with Dell Technologies and its sub-brands.

“WPP global brand strategy and design agency, Brand Union, partnered with Dell to craft a brand architecture across the tech giant’s corporate structure that unified parent company Dell Technologies, consumer/client solutions sub-brand Dell, and enterprise business sub-brand, Dell EMC while also giving them distinct identities. The result is a visual language inspired by the transformation of a new day, with Dell Technologies as the radiant and optimistic dawn, Dell as the clean and fresh day and Dell EMC as the confident and vibrant night.”

“Brand Union also remained cognizant of Dell’s existing brand equity and status as a household name, unveiling a slimmer, modernized but recognizable look complete with logos, typefaces, icons, photography and color configurations for use across print, digital and out-of-home.”

Sam Becker, Executive Creative Director, Brand Union, stated, "By maintaining Dell’s heritage—canted ‘E’ included—while pivoting the new Dell Technologies entity towards continued innovation, the visual execution confidently communicates the brand’s ability to provide the essential infrastructure for organizations to build their digital future, transform IT and protect their most important asset, information.”

10 | DA TECNO

DA TECNO | 11

Tips & Advice

5 Ways to Build and Improve Your Design Resume By: Theresa Christine Johnson

It’s pretty common to ignore your resume until you actually need to send it to someone. When you’re happily employed it goes unopened on your computer indefinitely, and if you’re freelance you might be so busy hustling for work that you hardly get the chance to look at it. If you’re looking to beef up your design resume, here are 5 things you can do:

VOLUNTEER Matt Manos, Founder and Managing Director of verynice, is a firm believer in volunteering time and skills—after all, he’s based his company on a Give Half model. Aside from the karma points and overall life enrichment, offering pro-bono work has added benefits like networking that can in turn lead to other (paid) opportunities. Volunteer work can also give you the chance to expand your capabilities as a designer for the type of work you ideally want to do.

START A BLOG Okay, yes, we’re a little biased on this one. After all, The Dieline started as a blog and passion project of Andrew’s, but has transformed into a business, an international packaging design competition, and a worldwide conference. None of that would have been possible without the blog, though.

12 | DA TECNO

TAKE A CLASS So this one might seem obvious, but hear us out—taking a class doesn’t have to entail physically setting foot in a classroom. The interwebz has brought us things like Skillshare, Lynda, and even YouTube tutorials which give you the opportunity to take class from the comfort of your own home and on your own time. Online workshops and classes require more self-learning than a traditional classroom setting, and this can be a different yet effective way to learn something new.

CONSIDER YOUR (SEEMINGLY) IRRELEVANT EXPERIENCE “The design industry is a saturated one, and it's difficult to innovate,” Celina Pereira, Partner of OSSO Design stated. “However, if we can see people who are able to think broadly, empathetically, and out of the box—then it gives employers hope that there is room for newness.”

GET ON SOCIAL MEDIA Social media fluency is a valuable skill to have in and of itself, and it can certainly help you with employers or clients who want to stay on top of digital trends.

Tips & Advice

Job Hunting Advice for Designers in our Digital Age By: Theresa Christine Johnson At first, a job-hunt can seem kind of exciting. After all, it means new opportunities and a change in your life that will (hopefully) signify your growth as a designer. But that excitement quickly becomes overwhelming once you see all of your options for job searching sites and consider just how easy it is for anyone with an internet connection to apply to your dream job. Gone are the days when employers had a tiny stack of applicants who saw a position posting in the newspaper—in our digital age, job-hunting has completely transformed. If you’re looking for ways to shine in the eyes of an employer, here are three things you should be doing to stand out.of paper simply can’t do.

USE DIGITAL TO YOUR ADVANTAGE

DO THE WORK YOU WANT TO BE DOING

You already know it, but it’s worth the reminder: anyone who scans through your resume is going to Google you, guaranteed. At a time when Facebook, Twitter, and Instagram were still gaining popularity, some folks didn’t really consider this until it was too late.

Eventually people started to realize that, hey, maybe it’s not the best idea to post all those wild bachelorette party or keg stand pics on your social media. But besides making sure you don’t update with anything you wouldn’t want a potential employer or client to know about you, you can turn the tables and use digital elements to work in your favor.

While every assignment may not be your ideal design project, you can still pursue the work you’d really like to be doing by, well, doing it. If you’re hoping to design more local coffee shops, food brands, whiskey bottles, or any other type of industry or style, then you don’t have to wait until paid work comes along to make it a reality.

A self-initiated project can enhance your portfolio and help get you noticed for that line of work.

REMEMBER TO MAKE IT PERSONAL It’s easy to forget that employers really, truly want to find the right person for the job. In fact, they want you to be the right person for the job.

And sure, your work alone may convince them. However, when it’s thrown into the mix of the hundreds (thousands?) of other applicants that also submit resumes with the mere click of a mouse, you risk getting overlooked for a position that you might have actually been incredibly well-suited for. So to stand out in a digital world, you need to get personal.

DA TECNO | 13

Food Packaging

These Chocolates Come With Gorgeous Botanical Illustrations By: Natalie Mouradian

B

loombox Brand Engineers created the bold packaging for Smoor chocolates. The designs feature eye-catching botanical imagery that will transport you to a more tropical state of mind.

“Bliss Chocolates, started in 2010 in Bangalore, India; were planning to launch a large portfolio of products. Their current packaging was at best, ordinary. The generic, drab language, had to give way to an authentic, enthralling and memorable pack design and visual experience.

Also a design system that could lend to the 14+ new product launches with 80+ variants both in exclusive stores and Modern Trade was to be created.”

“A conventional couverture chocolate pack design would usually look at creating a ‘yet another luxury

14 | DA TECNO

brand’ oomphed up with mandatory staid elegance or ‘one more chocolate brand’ loaded with predictable, colour and final ‘chocolate melt’ trappings. While there was a greater opportunity to stay true to the authentic ingredients story.

Smoor’s packaging design language needed to go beyond mere graphic elements to a carefully crafted artistic expression that would truly bring to life the powerful yet simple brand idea – ‘True Chocolate. True Story’.”

“A signature design narrative that used lush botanical art to give it a glorious, timeless, riveting aura that the brand deserved.

True Story.”

Food Packaging

Good Culture Cottage Cheese Gets a Crisp New Look By: Natalie Mouradian California-based Good Culture®, the brand that has transformed cottage cheese from an easy-to-miss extra to the star of the dairy aisle, has announced a crisp packaging rebrand and two fresh new varieties – Organic Mango and All-Natural Peach.

“We wanted to create a more modern design that clearly communicated what’s inside the cup, while building a stronger emotional connection with our consumer,” said Jesse Merrill, CEO and co-founder. “Our new packaging breaks through the clutter on shelf, drives greater taste-appeal, clearly communicates product benefits, and amplifies our brand personality.”

The first brand to bring excitement back to the cottage cheese shelf with their grass-fed, high-protein, additive free cottage cheese, Good Culture has a clear message – every little bit of good, always makes everything else better – better food, better body, better mind and spirit, better world!

Filled with real, simple ingredients, new Organic Mango single serve cups are available now in Whole Foods Market® stores across the nation. Creamy and dessert-worthy, Natural Peach single serve cups will launch in select grocers in October.

Made with grass-fed milk from cows that graze freely on small sustainable family farms in Wisconsin, Good Culture cottage cheese is loaded with high-quality protein and contains 16-19 grams of naturally occurring protein per 5.3oz cup, without the addition of protein Concentrates.

DA TECNO | 15

Food Packaging

This Juice Bottle Comes With a Unique Shape Inspired

By Bitten Apples By: Natalie Mouradian

Backbone Branding has created this unique and fresh take on juice packaging for new juice brand, YAN. “Backbone Branding’s collaboration with SIS Natural juice manufacturer started years ago, by developing a new juice brand YAN. As a result was developed a unique glass bottle which immediately put the product into premium category.”

“The concept of the bottle was designed based on biomimicry principles: bitten apples put one after another which serve as a visual feature for the shape of the bottle. This way of arranging the bottles allows for a significant save of space both on shelves and in a container.”

“Last year our client made a challenging decision to enter a new market and to revise the whole brand. For this purpose, a new label for a brand new organic juice line was designed, with application of a stylized calligraphic inscription ‘Yan’, as a thin grass reed reminding the nature.

Recycled paper is used for glass bottle label. The brand concept is ‘Organic in Everything’ which has served as an impetus for the new line of Yan brand.”

16 | DA TECNO

DA TECNO | 17

Food Packaging

18 | DA TECNO

Brink's Free Range Chicken Packaging References Beautiful Landscapes By: Natalie Mouradian New Zealand based Curious Design created the packaging for Brink’s Free Range Chicken.

“Guilt free design.

Curious was commissioned by Brink’s to revitalise their Free Range chicken packaging portfolio of products. The challenge was to create an engaging and inspiring visual story that reflected Brink’s commitment to bringing an honest, ethical and transparent approach to their business.”

“Being such an emotive subject, our client felt that it was essential that we meet one of the actual farmers and experience the healthy outdoor environment that the chickens are reared in. So before any form of design strategy took place, we visited a dedicated farm in the Waikato region. This allowed us to see for ourselves the care and attention that is invested in the process-and ultimately it contributed in helping us create a totally authentic design.

The free roaming birds, lush green landscape and back to basics attitude all became key components to the new packaging. In fact the hero imagery was shot on the actual Waikato farm to further underline the authenticity of the project. With such an evocative visual, we then decided that the supporting graphics and typography on the packaging needed to be very clean, simple and contemporary to reflect the honesty that Brink’s prides itself on.”

DA TECNO | 19