Najib Real Estate - Before We Meet

Before we meet...

2/Page Contents

Page Contents/3

Index 07 / Introduction 11 / Why Najib?

12 / Understanding Property 15 / Strategy 16 / Styling 19 / Presenting Your Property 23 / Web Marketing 24 / Property Brochures 27 / Property Signboards 28 / Buyer Notification 32 / Open For Inspection 35 / Auctioneering Excellence 36 / Financially Prepared Buyers 39 / See For Yourself 40 / Communication Is Imperative 43 / How Are We Different?

44 / Our Core Values 47 / Thank You

6/ Introduction

Introduction /7

A short note from our founder

I want to thank you for inviting us to discuss your property. As the founder and Managing Director of Najib Real Estate, I take enormous interest in every customer relationship.

This package is intended to provide you with background on who we are, how we are different, and how we work to achieve the best outcome for you.

I can assure you that you will be in the best of hands with our team, and if at any time you would like to contact me to discuss any element of your proposed sale, I would be delighted to assist.

Best wishes,

Nathan Najib

Managing Director 027 514 0775 nathan@najibre.co.nz

8/ Introduction

A little about us

Nathan Najib established Najib Real Estate over 5 years ago, starting from a bedroom in his parents’ home.

His vision was to change the way that real estate was conducted, to bring integrity and transparency to the process, and to develop a system that clients could rely upon to deliver the best outcome in a consistent, predictable way.

Najib is committed to its core values of healthy, humility, commitment, progress, recognition and celebration. These are embedded in everything we undertake.

Now one of the growing real estate companies in Christchurch, Najib is changing the perception of real estate, one person at a time.

Page Contents/9

10/ Why Najib

Why Najib /11

Why Najib?

Selling a home is one of life’s most important decisions, we understand the magnitude of this decision and its possible impact on your life. That’s why we offer an extraordinary service, with professional expertise like no other.

Our aim is to set a new benchmark in the real estate industry.

We operate with a simple and timeless philosophy that the client’s interest always comes first. Najib Real Estate is about working with people, collaborating with clients and providing real property advice.

12/ Understanding Property

Understanding Property

Never before has New Zealand witnessed such a rapidly changing property market. Today’s consumers drive this with new desires for a differing lifestyle and strong cultural diversities. We are now trading in a global market where what was good enough yesterday is simply not good enough today.

For Najib it’s not just about selling your property, it’s about maximising your properties value through our understanding that it’s the little things that count. It’s our eye for detail. It’s where the unnecessary becomes necessary.

When it comes to selling a property nothing is more important than thinking laterally and understanding the buyers of today.

At Najib, we pride ourselves on innovation and not being confined by the boundaries of the traditional real estate industry.

Our aim is to provide you with the ultimate selling experience. We guarantee that you will be well informed every step of the way; our communication with you will always be transparent, timely and honest.

We offer beautiful, contemporary marketing, individually tailored by our creative team to best display your unique property and appeal to today’s buyers. We firmly believe that our combination of beautiful marketing and professional home styling with the most highly skilled agents, has resulted in some of the highest sales prices ever achieved for residential property in Christchurch.

14/ Strategy

Strategy /15

Strategy

We understand that the art of maximising the value of your property is dependent on your agent’s ability to create an ideal selling environment, combining multiple buyers emotionally connected in a competitive environment.

We are proud to present to you the marketing options and selling strategies offered by Najib, to give your property the greatest chance of reaching its highest market value.

We will discuss your property goals and the time frame you are working towards to gain an understanding of your individual needs.

We will also provide you with all the information you require to make an informed decision about the sale of your property such as: • • • •

•

Price guides Individually tailored timeline Professional fees and change over costs How we can help you present your home to engage and attract the most buyers Selection of strategy and marketing plans

16/ Styling

Styling

Najib Concierge Najib has an exclusive list of selected and trusted trades people and preferred suppliers that can help you prepare your property for sale.

It covers everything from general maintenance to full renovations.

Najib Marketing Team Our in-house marketing team will be working solely on the presentation of your properties marketing collateral and promotions to an exceptional standard. This ensures you are delighted with every single piece of marketing material that is created for your property. From signboards to brochures to global/online advertising, you are in control.

Professional Home Styling There is an old saying, “first impressions last”, and nothing could be truer when it comes to presenting your property for sale. That means a show-stopping, beautiful interior as well as exterior, as many people will drive-by before deciding whether to inspect on open days.

Your property is usually just one in a very long list of properties a buyer will see, so it’s crucial that they see it in the best possible light.

The right presentation of your property can vary the sale price by up to 10%. We give all of our clients the option of a consultation with our professional home stylist to advise you on the best way to present your home to achieve an optimal sale price.

Our professional home stylists can assist you to make your property look and feel exceptional.

Styling /17

18/ Presenting Your Property

Presenting Your Property /19

Presenting Your Property

These days the race to buyers’ hearts and minds is being won by sophisticated marketing campaigns that feature a mix of daytime, twilight, elevated or aerial photography, complimented with marketing tools such as floor plans, property videos or professional copywriting.

The types of photography or marketing tools required depends on the marketing your agent recommends for your property’s target audience – whether it be signboards, letterbox drops, online listings, property video or many more.

20/ Presenting Your Property

Floor Plans

Photography

Najib accurately laser measures all floor plans to ensure potential buyers can easily visualise the layout of your property.

Beautiful photography is as important as presenting your property well.

A photograph will often be the first impression a potential buyer will have of your house, and it can influence their decision to view it. At Najib our philosophy when it comes to photography is make it look expensive.

Our leading photography team are the best in the industry and work very closely with the marketing team to make sure your property is marketed the best possible way.

Site Plan With larger properties, site plans are particularly important for presentation of the layout of all building, landmarks and physical structures.

Aerial Imagery (Drone Technology) When it comes to presenting the scope of a significant property, a bird’s-eye view is recommended.

Professional Copywriting It’s not what you say; it’s how you say it.

The right words can assist in gaining extra editorial exposure for your property. Najib uses the services of professional copywriters to ensure written expression is of the highest possible standard.

Video Did you know that posts with video attract 400% more views and that viewers are 85% more likely to purchase a product after watching a product video? Potential buyers searching for property on the Internet can now watch a video of your property as easily as viewing the photos. Why not give yourself the opportunity to stand out and grab buyer attention. Having a video may give potential buyers: • A better online tour of your property • A professional and lasting impression • Another way to interact with your listing The Najib specialist team of highly skilled videographers will capture your property to create a visually exceptional virtual inspection that can be viewed by anyone, anywhere, 24 hours a day.

Presenting Your Property /21

22/ Web Marketing

Web Marketing /23

Web Marketing

najibrealestate.co.nz

trademe.co.nz

Your property will feature on our website which receives over 10,000 visits per month.

Marketing your property on Trade Me Property gives you access to New Zealand’s largest and most engaged property audience.

realestate.co.nz realestate.co.nz is a trusted and industry owned dedicated property website, providing a very cost effective way to advertise your property online.

It remains New Zealand’s top property portal, with 8 our of 10 Kiwis preferring Trade Me Property when looking to buy or sell property.

On average, they receive 52 million listing views each month, 8 times more than their nearest competition.

With audience rates growing at an increase of 48% year-on-year, realestate.co.nz is a crucial part of your advertising schedule.

Customers spend more time on Trade Me Property too, viewing an average of 10x more listings than other property websites.

realestate.co.nz offers three main packages, which can significantly increase the number of people who see your property.

Social Media

The Bronze package has 195% more inquiries, the Silver package 274% more inquiries, and the Gold package, 294% more inquiries than a standard listing.

In 2021, 82% of the New Zealand population were active Social Media users, with Facebook being the most popular choice.

Facebook provides the ideal platform for targeted buyer marketing. There are a number of options available when it comes to selecting the best approach with your property.

24/ Property Brochures

Property Brochures

When it comes to displaying your home to potential buyers, Najib is second to none. Our brochures are professionally designed and leave a lasting impression on potential buyers.

You have many choices of brochures depending on your needs.

Property Brochures /25

26/ Property Signboards

Property Signboards /27

Property Signboards

Signboards are a critical factor in ensuring your property gets the attention it deserves. Najib offers you the choice of a one or two photo display 8’ x4’ signboard.

28/ Buyer Notification

Buyer Notification

Once you have made the decision for Najib to release your property, it will be immediately promoted to our exclusive database of registered buyers.

Txt & Email Notification Our advanced database technology allows us to connect immediately with every buyer that has registered interest in properties like yours.

Neighbourhood Notification High quality, DL promotional pamphlets distributed to your neighbours make it easy for them to promote your property to friends and family who may be considering moving to the area.

Buyer Database All Najib buyers and investors are registered on our central buyer database, which gives you the option of releasing your property to a select group of qualified clientele without going to open market.

Najib Team Database At Najib we pride ourselves on working together as a team to achieve the very best result. As such, we are one of very few agencies New Zealand wide that shares a common database of over 2,000 buyers. Every Najib buyer will have access to your property.

Buyer Notification /29

30/ Strategy

Strategy /31

High Net Worth Clients

Similar Home Notification System

Najib has a large residential property management business. Many of these investors are also home buyers to whom we can market your property directly.

Every buyer that attends a Najib open home is entered into the Najib database.

If we have sold a property similar to yours, we can immediately notify buyers that have inspected or inquired about other similar properties.

All Other Agencies Buyers Access Najib is so committed to achieving the best possible outcome for your sales that we actively encourage other agencies to bring their buyers through your property. We will even share our commission with them if it results in a sale.

Telephone Communication Whilst new technologies and networks are a great way to get your property seen, sometimes the most effective way to sell a property to our most highly motivated buyers is by speaking directly to them.

32/ Open For Inspection

Open For Inspection

Advanced Technology

We take great pride in setting the highest standard at our open inspections. Our attention to detail is exceptional. From the seamless home presentation to collecting every potential buyer’s details for our database and then contacting them within one working day, we leave nothing to chance.

At Najib we embrace the latest in cloud-based technology, registering all buyers immediately to our central database, which allows us to communicate instantly to large audience of relevant buyers.

Secure Inspections

Strength In Numbers

If you require privacy for your sale, Najib offers secure inspections. All buyers will be required to call and register for an appropriate viewing time to ensure discreet viewings of your property.

We understand that for most properties one agent at an open inspection is not enough to effectively manage potential buyers whilst also present the features of your home.

When required we are committed to having a minimum of two agents at every open home. This provides prospective buyers with more attentive service and enables us to provide you with better feedback.

Open For Inspection /33

34/ Auctioneering Excellence

Auctioneering Excellence /35

Auctioneering Excellence

Led by one of New Zealand’s most recognised and respected real estate agents, the Najib auctioneering team can mean the difference between a good result and a great result.

36/ Financially Prepared Buyers

Financially Prepared Buyers Najib has formed strategic alliances with New Zealand’s leading mortgage brokers. This ensures potential buyers are financially qualified to purchase your home with more funds at their disposal.

Financially Prepared Buyers /37

38/ See For Yourself

See For Yourself /39

See For Yourself

We encourage you to visit one of our open homes and see how we work.

At Najib we are extremely confident that you won’t find an agency with comparable resources or a greater desire to achieve the best possible outcome for you.

40/ Communication Is Imperative

Communication Is Imperative

We take your property outcome very seriously. At Najib we provide buyers with unrivaled service and communication to help ensure your property remains top of the mind.

Most importantly, our vendors get daily communication and weekly reports, so when the right buyer is found, it’s a straight forward and stress free experience.

We also understand the importance of being transparent in negotiations; straight talk and courtesy are just the beginning.

With the advent of the Internet and social media, you are not selling your home in isolation. We constantly strive to proactively market your property to every potential buyer – local, out of the area and international.

Communication Is Imperative /41

42/ How Are We Different

How Are We Different /43

How Are We Different?

We Are A Local Agency With An International Reach We know the area as only a local can; however, we have a unique database system and out of area focus to capture all potential buyers, both local and further afield.

For Us, It’s Personal When your name is on the agency door, every result is critical. Our reputation is built on your result, so no one will work harder to maximise every dollar for your home.

Professional Sales Advice We provide strategic sales advice to fully maximise the potential sale price of your home.

Experience You are dealing with professional people who have handled the collective sales of millions of dollars worth of real estate in Christchurch; you are in safe hands.

We Are Boutique We understand the need for a tailored approach to each property and the importance of a personal touch; we are not a faceless franchise.

44/ Our Core Values

Our Core Values Health

Progress

We believe in balanced physical, mental, emotional and spiritual success.

We stick by our principles and we challenge traditions.

Humility

Recognition & Celebration

In life you have two choices; serve yourself or serve others. We choose the latter.

Commitment EXCELLENCE; ALWAYS. If not excellence, what? If not excellence now, when?

We reach out to recognise and celebrate the goodness in people.

Our Core Values /45

46/ Thank You

Thank You /47

Thank You

We thank you for your time, and look forward to being of service to you.

Nathan Najib Managing Director 027 514 0775 nathan@najibre.co.nz

Ph 03 326 7914 116 Peterborough Street Christchurch Central 8013 najibrealestate.co.nz Licensed REAA 2008