HEAR HOW PROGRAMS ARE IMPLEMENTING HOLISTIC ADMISSIONS

wanting to be with people, but not sure how to interact. Their parents have taken on a role as co-pilot and not ‘helicopter parent’s.” Students see parents as role models and partners and tend to stay at home longer.

To work with this group and to create a successful marketing plan remember:

• Self-service is essential;

• Parents are welcomed partners;

• Finances and debt are critical in their decision making; and

• Gaining their attention is critical, and retainment needs to be a part of the process upfront.

Key points that resonate with Gen Z students include mental well-being; diversity, equity and inclusion; dedication to sustainability; and building something better. n