Gen Z Trends and Behavior

Presented by Sam Graudins, Parsons School of Design at the New School

Reported by Jennifer Mailey, MEd, Cornell University College of Veterinary Medicine

To better understand how to work with Gen Z (born between 1995-2010) throughout the enrollment cycle from marketing to application to enrollment to retention we need to identify the general make-up of the group. They are often:

• Motivated by social action;

• Have expectations of universal access;

• Have renewed parent/student relationships;

• Are socially inexperienced; and

• Want to build something better.

Knowing where they share and connect with their peers as well as acquiring new knowledge is important. Their social media outlets tend to be Snapchat and Instagram for friends, and TikTok and YouTube for information. They will text but prefer face-to-face interactions that can include video chat. They are socially inexperienced,