1 minute read
Q&A
by nagapgem
with Tom Kegelman
Tom Kegelman, Managing Director, Higher Education Account Services, eCity Interactive
What prompted your decision to make the change?
Over the years at Temple and Villanova, I learned the secret sauce to doubling and tripling enrollment. I asked myself, why help one client when I can apply my process at scale for multiple institutions?
What led you to apply to your current company?
I met one of the managing directors of eCity Interactive while working with our MBA students at Temple. He subsequently submitted proposals to support our website and marketing efforts. eCity’s case studies, professionalism, and prominent higher-ed client roster were impressive, so when the time came to leave, it just made sense.
What about your experience working in a university setting has helped you most in your role with your current company?
To power your enrollment marketing funnel in higher ed, it’s critical to have a wide variety of skilled personnel.
