No solo se traduce. Se vive. We don’t just translate the experience. We live it.
An end-to-end experience built over a decade. Not adapted overnight.
La oportunidad es clara.
65.1 Million Latinos The largest growth story in American homeownership.
65.1M
Hispanic residents in the U.S.
49%
Hispanic homeownership rate vs. ~65% national average
#1
Driver of new homeownership growth over the next decade
The gap is the opportunity. NAF was built to close it.
SOURCE: NAHREP / U.S. CENSUS
La misión es clara.
$10 Billion. One Mission. NAF Latino Focus launched in 2013. One of NAF Promise’s four national impact initiatives.
Founded on Purpose
Largest LatinaOwned Lender
A Decade of Proof
A decade-long conviction to close the Latino homeownership gap. Not a campaign.
Authenticity from the top down. Leadership that reflects the community.
Infrastructure built since 2013. So you can build a business on it today.
Liderando desde el frente
Leading from the Front Patty Arvielo, Co-Founder & CEO New American Funding is the nation’s largest Latina-owned mortgage company—proudly built with and for the community it serves. A first-generation Latina American, Patty entered the mortgage industry at 16, was selling mortgages by 19, and co-founded New American Funding in 2003. Today, with 40+ years of experience, she continues to champion greater access and opportunity in homeownership.
She didn’t just build a company. She built the infrastructure to help you grow your business while serving the Latino community more fully.
01
Tu negocio, en español. Serve more borrowers.
A bilingual pipeline built to support every step, from first conversation to closing.
A Bilingual Pipeline
De hola a cierre. Serve every Spanish-speaking borrower from hello to servicing.
HUMAN SUPPORT, EN ESPAÑOL
THE JOURNEY, EN ESPAÑOL
Loan Officer
Educational materials
LO Assistant
Available disclosures
Processing
Post-close surveys & Google reviews
Customer Support
Servicing support & communications
Tu solicitud, en español.
Full Spanish Digital Mortgage Application Language selection at login. Borrowers choose Spanish from the first screen. Fully translated borrower workflow. Every step of the digital application, in Spanish.
De principio a fin.
eXperience.com — Spanish Campaign
The relationship continues. Client Communications Overview · July 1, 2026
PLATFORM
Examples
NAF retains servicing and serves your borrowers in Spanish at key touchpoints.
nt communications through
in Encompass will automatically
RVEY
tar esta
o y la
OGLE
eXperience.com TRIGGER
Encompass Spanish Indicator
Post-Close Surveys Español (Spanish) eXperience.com survey & Google review request delivered in Spanish automatically. LANGUAGE
2
SURVEY REMINDER
REMINDER
Asunto: Nos gustaría tener otra oportunidad de escuchar tus comentarios
Nos gustaría tener otra oportunidad de escuchar tus comentarios From: New American Funding via eXperience.com
Hola (Nombre del Prestatario), Significaría mucho para mí si pudiera tomarse un momento para completar esta encuesta. Haga clic en el siguiente enlace para compartir sus comentarios. ¡Es muy breve! Apreciamos enormemente
Welcome & Goodbye Letters Spanish welcome letters at closing and goodbye letters when a loan transfers or pays off. Request for Mortgage Assistance Package Full assistance package available in Spanish for borrowers in need. Guides & Forms Spanish-language guides and forms accessible through the MyLoan portal.
su tiempo y su confianza. Atentamente, (Nombre de LO) Iniciar Encuesta
ONGOING CUSTOMER RELATIONSHIP
Retaining servicing creates future opportunities for your business. FUTURE REFINANCE OPPORTUNITIES
REPEAT PURCHASE BUSINESS
LONG-TERM CUSTOMER RETENTION
Todo en casa.
In-House. In Control. In Spanish. An operations model built for consistency at every step.
APPLICATION
UNDERWRITING
PROCESSING & CLOSING
FUNDING & SERVICING
Direct Seller/ Servicer. NAF owns the process.
In-house. Faster decisions, direct communication.
In-house. No handoffs, no lost-in-translation.
In-house. The relationship stays with NAF.
Inteligencia que entiende.
Spanish Agent within NAF AI AI-powered Spanish communication that keeps your borrowers confident — and keeps you in control.
Confidence in Every Conversation AI-powered translation ensures your Spanishspeaking borrowers navigate postclosing with clarity. Nothing gets lost.
Regional Spanish Adjusts between Neutral U.S., Puerto Rican, and regional dialects. Uses formal “usted” to maintain professional respect.
Mortgage Terms, Locked Standardized Spanish for complex terms like escrow, underwriting, payoff, and deed of trust. No confusion.
Protection Built In
You Stay in Control
Automatically scans for legal and regulatory risks. Sensitive threads route to specialized teams instantly.
No message sends without your review. AI does the heavy lifting. You approve every word.
Más formas de decir sí.
Every Path to Homeownership, Covered Say yes to more scenarios. The tools to close business you’re losing today. ITIN Lending
Down Payment Assistance
FHA / HomeReady® / Home Possible®
Borrowers without SSN
State & local DPA programs
Borrowers without SSN
Bank Statement Loans
Jumbo
Self-employed borrowers
Expanded financing options
Compete against cash offers
DSCR
VA / USDA
Construction Lending
Investors
Veterans & rural communities
Growing national platform
ITIN. DPA. NAF Cash. Construction. A product shelf built for communities told no for too long.
02
Liderazgo auténtico.
Build deeper community relationships. Leadership that reflects the community. A network that puts you in the room.
Leaders Who Look Like the Communities They Serve NAF’s Spanish-speaking leadership spans Mexico, Puerto Rico, Colombia, Cuba, Spain, Portugal, and beyond.
Miguel Mouriz
Regional VP | Florida
Arturo Penalver
Branch Manager | New York
Samantha Bustos
Area Sales Manager | Arizona
Christian Rodriguez
Branch Manager | Tampa
Daniel Arias
Branch Manager | Los Angeles
Alvaro Loureiro
Branch Manager | Tampa
Miguel Villegas
Director, NAF Cash | National
The Industry’s Best. Nuestra Gente. NAHREP Top 250 Latino Mortgage Originators One of the largest concentrations of Top 250 recipients nationwide. These LOs are already winning here.
Samantha Bustos
Oscar Reto
Miguel Mouriz
Alvaro Loureiro
Esmeralda Gonzalez
Valerie Damian
Leticia Avina
Christian Rodriguez
Daniel Arias
Rafael Jubiz
Kenol Cadet
Arturo Penalver
Keyla Rosario
David Ojeda
Tu red crece aquí.
Your Network Grows Here When you join NAF, your relationships expand.
NAHREP
AVANCE Global
Thrive & Lead
Premium National Partner Platinum Membership. nationwide chapter access
Corporate presence at the premier Latino leadership summit
NAF-sponsored leadership development program
Hispanic Homeownership & Policy Conference
National visibility & community engagement
Mentorship + peer network
Community Engagement Local chambers, nonprofits, and industry partnerships Real relationships in the markets you serve
03
Herramientas que hablan tu idioma. Grow with tools and support already built for you.
A Spanish marketing library, event assets and dedicated marketing support.
Confianza & Conexión
Spanish Social Media & Collateral Social Media Content
On-Demand Marketing Portal
Ready-to-post Spanish graphics & scheduling.
Flyers, presentations, flipbooks, postcards & more. All in Spanish.
Eventos con corazón.
Events
Backed by a dedicated regional marketing partner Latino Focus Event Assets Backdrops, banners, table covers & more. Branded for Latino Focus and shipped to you. Event Planning Homebuyer seminars, workshops & community events. Planned end to end. CRM Campaigns Bilingual automated email & lead nurturing campaigns. Tailored, Timely Support Hands-on, done-for-you support for your business.
La educación abre puertas.
Education First NAF believes education creates homeowners.
MORTGAGE READINESS CREDIT EDUCATION BUDGETING DOWN PAYMENT ASSISTANCE EDUCATION FINANCIAL LITERACY HOMEOWNERSHIP PLANNING
HOW IT COMES TO LIFE Latino Focus Event Assets First-time buyer events and DPA education in Spanish. Community Partnerships Local chambers, nonprofits, Realtor education and community festivals. You’re a Community Resource More than a loan officer. A trusted guide on the path to homeownership.
Tu negocio, más grande.
Built to Help You Grow What joining NAF can unlock for your business.
Reach more Spanish-speaking borrowers
Say yes to more scenarios
Build stronger community & referral relationships
Market consistently without building everything yourself
Operate with bilingual support from application through servicing
Grow alongside proven Latino mortgage leaders Your business can be bigger here.
Ven como eres. Crece como quieras. Come as you are. Grow how you want.
New American Funding, LLC. is an Equal Opportunity Employer. We believe in diversity, equity, and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran, or any other status protected by applicable law. Not intended for distribution to consumers as defined by Section 1026.2 of Regulation Z which implements the Truth-In-Lending Act. This information is to inform the real estate industry only and is not marketing material to be provided to consumers.