LISTING YOUR
home!
ABOUT ME
Buying a home is one of life’s biggest milestones, and I am passionate about helping my clients find the perfect place to call home. I take the time to truly understand your needs, answer your questions, and ensure you feel comfortable and informed every step of the way. My approach is simple: provide honest advice, professional guidance, and exceptional service that makes the home buying journey exciting rather than overwhelming. To deliver the best possible experience, I work closely with my mortgage partner so that you have support on both sides of the process. From understanding your budget and financing options to finding and securing the right home, we collaborate to keep everything on track and stress-free. Together, we make sure that when you get the keys, it’s not only a new house—but the right home for you.
Erin Morey REALTOR®
(815) 742-3005
ErinMorey.ParadiseExclusive.com
Erin@ParadiseExclusive.com
PAGE TWO | SELLING YOUR HOME
GLOSSARY Contingency: A condition that must be met for the real estate transaction to proceed. Common contingencies include financing, appraisal, inspection, and sale of the buyer’s current home. Comparative Market Analysis: A report that provides information on recently sold properties in the area to help sellers determine a suitable listing price and assist buyers in making competitive offers. Deed: A legal document signifying the transfer of ownership of a property from one party to another. Disclosures: It is your legal obligation to disclose certain details of the property when selling a home. Some necessary disclosures include damage or issues with features of the home, including the plumbing, roofing or electric. Home Equity Line of Credit (HELOC): A line of credit that allows homeowners to borrow against the equity they have built up in their property, typically used for major expenses or investments. Market Value: The estimated price at which a property would sell based on current market conditions, supply and demand, and comparable sales in the area. Multiple Listing Service (MLS): A private database used by real estate professionals to share information about properties available for sale, allowing agents to cooperate and facilitate transactions. Seller Concessions: The costs that a seller agrees to pay at closing on behalf of the buyer during the sale of a home. Seller’s Market: Market conditions that exist when buyers outnumber homes for sale. Bidding wars are common. Prices are often higher than average. Title: The legal document proving ownership of a property. Under Contract: A status indicating that a property has an accepted offer and is in the process of moving towards closing, with certain conditions and contingencies yet to be fulfilled. PAGE THREE | SELLING YOUR HOME
THE SELLER ROADMAP This is a brief summary of the timeline for selling your home. Remember, as your Real Estate Agent, I will be there to be sure you feel confident during each step of this process.
1
2
3
Interview
Pricing
Staging
Find the right Real Estate Agent for you
Review comparable homes and establish a price for your home
Prepare your home to make its debut on the market
6
5
4
Marketing
MLS
Photographs
We will use a strategic marketing plan to ensure maximum exposure
Your home will go live on the MLS and will be viewable to potential buyers
We will have your home professionally photographed for the MLS
7
8
9
Offer
Under Contract
Negotiations
We will review all offers and help you understand all the terms of the contract
After accepting an offer, your home will officially be under contract
10 Closing
Hooray! Time to hand over your keys and celebrate selling your home
PAGE FOUR | SELLING YOUR HOME
We will negotiate any repair requests made by the buyer
ABOUT YOUR HOME
1
What drew you to this home when you bought it?
2
What is your favorite feature of your home?
3
What do you like most about your neighborhood?
4
What are some nearby attractions and amenities?
5
What don’t you like about your home? PAGE FIVE | SELLING YOUR HOME
ABOUT YOU As your Real Estate Agent, my number one goal is to help you achieve your own. I make it my priority to understand your situation when it comes to selling your home so we can accomplish your goals.
1
YOUR WHY Why are you moving? How soon do you need to move?
2
YOUR PLAN What will you do if your home doesn’t sell in the expected timeframe?
3
OBSTACLES Do you anticipate any major challenges with selling your home?
PAGE SIX | SELLING YOUR HOME
PRICING We will work together to establish a fair market value for your home and make sure that you feel confident in the price that we set to list your home at. Our goal is to attract the greatest amount of buyers as soon as your home hits the market.
PRICING Our goal is to price your home correctly the first time.
HOME VALUE We will discuss what factors determine the price of your home.
FACTORS What factors do NOT determine the price of your home?
PAGE SEVEN | SELLING YOUR HOME
MARKETING PLAN
We will work together to establish a winning marketing plan for your home. I approach each listing with a fresh perspective, so we will be sure to customize our marketing plan specifically for your property.
Create a professional listing flyer & in-home marketing book
Informative & engaging MLS listing description
Expose to associates at bi-monthly business meetings
Strategic & targeted postcard campaign
Hold Open House 1-2 weeks after placing property on the market
Promote at a REALTOR® Open House Luncheon
Use high resolution, professional quality photography
Target one-to-one social media advertising
Door-knock the neighborhood & pass out listing flyers
PAGE EIGHT | SELLING YOUR HOME
IMPORTANT INFO Preferred day for photographs:
Open house best day/time:
Is a showing appointment required? If yes, preferred notice?
Do buyers need to take their shoes off?
Will pets be in the house during showings?
Do you have a security system that will be on during showings?
PAGE NINE | SELLING YOUR HOME
PHOTO PREP CHECKLIST Clean the entire house Create a list for the photographer of areas of your home your want them to capture (and any areas you do not) Turn on all lights, lamps and overheads. Be sure to replace any burned out bulbs Shutters and blinds should all be set to matching angles Clean all glass mirrors Declutter all counter spaces in kitchen and bathrooms Turn off all ceiling fans Remove your furry friends from the areas being photographed Store away pet supplies, food bowls, toys, etc. Cut the lawn and make sure your patio furniture is arranged Sweep the porch and exterior area
PAGE TEN | SELLING YOUR HOME
MY LENDER OF CHOICE ABOUT ME
Buying a home is one of life’s biggest milestones, and I am passionate about helping my clients find the perfect place to call home. I take the time to truly understand your needs, answer your questions, and ensure you feel comfortable and informed every step of the way. My approach is simple: provide honest advice, professional guidance, and exceptional service that makes the home buying journey exciting rather than overwhelming. To deliver the best possible experience, I work closely with my agent partner so that you have support on both sides of the process. From understanding your budget and financing options to finding and securing the right home, we collaborate to keep everything on track and stress-free. Together, we make sure that when you get the keys, it’s not only a new house—but the right home for you.
Let’s make your homeownership dream a reality.
Kevin Shea SR. LOAN CONSULTANT | NMLS# 183938
(314) 471-6254
ApplyWithKevin.com
Kevin.Shea@NAFinc.com
PAGE ELEVEN | SELLING YOUR HOME
DO YOU NEED TO BUY BEFORE YOU SELL? NAF CASH®
Buying in cash means convenience, certainty and could mean a cost saving too. With NAF Cash, an affiliated company of New American Funding, you can make a competitive, true cash offer that is not contingent on financing and close in as little as seven days without having to sell your current home first.
P R O GRA M HIG H LIGH TS:
• Allows Buyer to Become a Cash Buyer • Purchase Your Dream Home Before Selling Your Current Home • Help Qualified Buyers Win in Multiple Offer Environment • Conventional and VA Loan Programs Allowable
NAF BRIDGE LOAN
Avoid missing out on the home you really want because your current home has not yet sold. This product bridges the gap by giving you funds to cover the new purchase while finalizing the sale of your current home.
P R O GRA M HIG H LIGH TS:
• Use Equity From Your Existing Home Towards the Purchase of a New Home • Ability to Present a Strong Non-Contingent Offer, Giving You a Competitive Edge in the Market • No Monthly Payments During the Loan Term Reducing the Financial Stress of managing Two Mortgage Payments
NAF RECAST
The NAF Recast allows you to buy your next home now and adjust your Mortgage balance later. With a recast, you can purchase without selling first, then apply proceeds from your sales to reduce your mortgage balance and monthly payment.
PRO GRA M HIG H LIGH TS :
• Reduce Principal Balance and Re-Amortize Loan • Monthly Payments Reduced Accordingly • PMI Can Be Eliminated in Some Instances
PAGE TWELVE | SELLING YOUR HOME
ADDITIONAL NOTES
PAGE THIRTEEN | SELLING YOUR HOME
“Real Estate is not simply a job for me, it is my passion. I am dedicated to helping each and every one of my clients achieve their real estate goals and have an exceptional home selling experience.” - E R IN M O R EY
Erin Morey REALTOR®
Thank you for choosing me to help you in the task of selling your home. I look forward to working with you to help you achieve all of your real estate goals.
Equal Housing Opportunity. This is not a loan commitment or guarantee of any kind. Terms and conditions apply. Subject to borrower and property qualifications. Not all applicants will qualify. Rates and terms are subject to change without notice. All mortgage loan products are subject to credit and property approval. NAF Cash, LLC (“NAF Cash”) is a real estate company that is an affiliated company of New American Funding, LLC. All products and services supplied by NAF Cash are subject to state availability and contractual terms and conditions. NAF Cash does not originate loans or issue loan commitments. NAF Cash, LLC charges a Transaction Fee of 1.50%-7.5% of the purchase price for its service (fee varies by state and program). License number: MI Real Estate Broker #6505431332. Bridge Loan not available in: DC, NY, MA, TX, Guam, Puerto Rico, or U.S. Virgin Islands. Borrower is obtaining a bridge loan secured by their current primary residence to use the cash out proceeds towards the purchase of their new primary residence while they await the sale of their current primary residence. This loan product contains a balloon payment and requires no monthly payments during the 12-month term. The entire amount of outstanding principal and accrued interest is due at maturity or the sale of the property, if sooner than maturity. Payments do not include amounts for taxes and insurance premiums. Your actual payment obligation will be higher. © 2026 New American Funding, LLC. NMLS #6606. nmlsconsumeraccess.org. Corporate office 1 MacArthur Place, Suite 800, Santa Ana, CA 92707 www.newamericanfunding.com. Phone: (800) 450-2010. New American Funding, LLC and Company shared the cost of this advertisement. 09/2026