Marketing Booklet - May 2026

Meet the Midwest Marketing and Video Team

Lori Wolff

Brady Griffin

Bryn Boston

Lori.Wolff@NAFinc.com

Brady.Griffin@NAFinc.com

Bryn.Boston@NAFinc.com

Christine Zobel

Erin Ashwell Graphic Designer

Josh Breitfeller

Graphic Designer/Videographer

Christine.Zobel@NAFinc.com

Erin.Ashwell@NAFinc.com

Josh.Breitfeller@NAFinc.com

Divisional Marketing Manager

Senior Graphic Designer

Senior Marketing Specialist

Marketing Specialist

Casey Morton

Theo Stephens

Casey.Morton@NAFinc.com

Theo.Stephens@NAFinc.com

Production Team Lead

Marketing Assistant

MidwestMarketing@NAFinc.com

Why Should You Include Direct Mail In Your 2026 Marketing Plan?

90%

Direct Mail has an open rate of 80- 90% Average email open rates are 20 – 30%

70%

of people prefer direct mailers to email because of the emotional connection they feel receiving something physical in the mail

112%

Direct Mail has the best ROI across all media at 112%

55%

of consumers visit the sender’s website after receiving direct mail

Equal Housing Opportunity. NMLS# 6606. Source: Compare Media, MarketingSherpa, and USPS.

MILESTONE AND POST-CLOSE CAMPAIGN

Stay Top of Mind

We keep you front and center before, during and after the loan closes.

Milestone Updates keep your Buyers in the loop during the loan process, Drip E-mail Campaigns keep you top of mind after closing. Co-Branded Closing Cards are mailed to our mutual client with information on how to download Closing Documents and Payment App. Personalized co-branded Greeting Cards sent to clients on Birthdays and Loan Anniversaries.

Our Agent Partners appear on the Mortgage Statement for the life of the loan.

DOORHANGERS happy

Valentine’s Helping Families Find Their Dream Home!

Market Report MAY 2024

55

Homes Sold

$565 Price Per SqFt

27

Under Contract

$780K

Average Sales Price

150

Active Listings

10

Average Days On Market

CITY NAME

Open House OPEN HOUSE

F

IN PROGRESS

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PRINT MAILERS

Popular Picks - Spring USE YOUR

TAX REFUND TO BUY YOUR DREAM HOME From your down payment to closing cost, there are many ways to put your tax refund to work.

5

Ways To Use Your Tax Refund To Help Buy A Home

- Save For Your Down Payment - Use Toward Closing Costs - Earnest Money Deposit - Improve Debt To Income - Interest Rate Buydown

Let’s make your homeownership dreams come true this St. Patrick’s Day!

Summer

Spring Cleaning Checklist It’s that time of year! Spring cleaning can be a daunting task. This handy checklist will point you in the right direction and help you get started.

Overall Cleaning Bedroom Dust: including light fixtures & ceiling fans Wash baseboards Clean walls Clean windows (inside & out) Refresh window treatments Vacuum, sweep, & mop Deep clean carpets Check smoke alarms/carbon monoxide detectors Declutter/throw away broken or unused items

Transition wardrobe Rotate & flip mattress Wash Bedding

Bathroom

Kitchen

Clean & organize pantry Deep clean fridge Clean the surface of cabinets Clean/organize drawers Clean sliding door tracks

Deep clean shower Deep clean toilet Organize/declutter drawers Clean grout Sweep & mop floors Clean or replace shower curtains

Garage/Outdoors Living Room Power wash entry & outside of house Perform gutter maintenance Service snowblower Put away shovels & salt Prepare outdoor seating for use

Vacuum under furniture Spot clean furniture Oil wood furniture Wash pillows & blankets Have area rugs cleaned

happy Valentine’s Helping Families Find Their Dream Home!

Winter BRIGHTSIDE ALEWORKS

12-12:30 PM

DOWNTOWN GARDEN SQUARE

| Thursdays PRARIE CITY 5-7PM Starting June

JOHNSTON TOWN CENTER

Sundays MAXWELL Alternating Starting June 4th

NORTH DOWNTOWN SQUARE

DOWNTOWN HISTORICA COURT DISTRICT

POLK COUNTY HEALTH DEPT.

MAIN STREET SOUTHEAST

MAIN STREET

AMES MAIN STREET

ANKENY MARKET & PAVILION PARK

| Thursdays ALTOONA 5-8PM Starting May 23 | Saturdays ANKENY 8-12PM Starting May 18 | Tuesdays AMES 4-7PM Starting June 4 | Wednesdays BAXTER 6-8PM Starting June 5 | Wednesdays BONDURANT 6-8PM Starting May 4 | Tuesdays COLFAX 4-6:30PM Starting May 17 | Saturdays DES MOINES 8-12PM Starting June 1 | Tuesdays NEWTON 4-6PM Starting June 4

PRINT MAILERS CONT.

Fall

PRINT MAILERS CONT.

Any Time

BE PAM-PURRED

WHEN selling YOUR HOME Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

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LISTING BOOKLETS 4 page

Standard

Landscape

LISTING BOOKLETS 8 page

LISTING EXAMPLES

TRIFOLDS Construction

Local Events

BOOKLETS AND FLYERS First Time Homebuyer’s Booklet

Renovation Workbook

Homebuyer’s Booklet

First Time Homebuyers Unlock the door to your dream home.

applicants will qualify. Rates and terms are subject to change without notice. All mortgage loan products are subject to credit and property approval. © New American Funding,

Simplifying the Process

Themed Coloring Booklets

SIMPLIFYING THE

Mortgage Process

LUXURY BUSINESS CARDS

DIGITAL FLIPBOOKS Turn any of our booklets into a virtual flipbook to send digitally to clients via text or email.

Scan to see an example.

First Time Homebuyers Unlock the door to your dream home.

applicants will qualify. Rates and terms are subject to change without notice. All mortgage loan products are subject to credit and property approval. © New American Funding,

CO-BRANDED SOCIALS Post Size

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NMLS ID #6606. Corporate Office Phone (800) 450-2010. New American Funding, LLC and Company shared the cost of this advertisement. 06/2024

Your Purchase Lender Standard Programs Conventional • • • •

Down Payment as Low as 3% Fixed or Adjustable Rates Down Payment Assistance Programs Available Non-Occupying Co-Borrowers Allowed

FHA • • • •

Down Payment as Low as 3.5% Lower Credit Score Flexibility Higher Allowable Debt to Income Ratios 100% Financing with DPA

VA • • •

100% Financing No Monthly Mortgage Insurance Premiums Flexible Underwriting Guidelines

USDA • • •

100% Financing Lower Credit Score Flexibility Gifts for Closing Costs Allowed

Jumbo • • • •

Borrow up to $3 Million Credit Score as Low as 700 Eligible for Primary Residence, Second Home or Investment Property Warrantable and Non-Warrantable Condos Permitted

Renovation • • • •

FHA and Conventional Programs Purchase or Refinance Principal Residence, Second Home or Investment Property Ability to Finance Repairs and Home Improvements

Specialty Programs •

NAF Cash®

Allows Buyer to Become a Cash Buyer • Buyer Can Purchase New Home Without Selling Current Home • Conventional and VA Loans Allowable

Lock In & Float

•

• Lock In Your Rate - Rate Can’t Increase If Rates Improve during Locked Period, You Can Float Down to a Better Rate

•

• •

Bank Statement Program

Self Employed Borrowers can use Business Bank Statements to Qualify Purchase New Home Without Selling Current Home – Exclude Payment in Debt to Income Ratio • Purchase, Refinance or Cash-Out Primary, Second Home or Investment Property Eligible

•

NAF Bridge Loan

Use Equity From Your Existing Home Towards the Purchase of a New Home • Ability to Present a Strong Non-Contingent Offer, Giving You a Competitive Edge in the Market • No Monthly Payments During the Loan Term Reducing the Financial Stress of managing Two Mortgage Payments

Buydown Options

•

• Lower Interest Rate for the First Few Years of Mortgage Available on Conventional, FHA VA and USDA Loan Products • 1/0, 1/1/1, 2/1, and 3/2/1 Buydown Options Available

•

Down Payment Assistance

Additional Funds for Down Payment and Closing Costs • Chenoa • NAF Pathway Product Suite

Recast Option

• Borrower can Reduce the Principal Balance New American Funding will Re-Amortize the Loan based on the Remaining Term and Payments will be Reduced Multiple Recasts can be Completed during the Life of the Loan • PMI can be Eliminated in Some Scenarios •

•

NMLS#6606

DOES YOUR CLIENT NEED TO BUY BEFORE THEY SELL? NAF Cash®

Buying in cash means convenience, certainty and could mean a cost saving too.

With NAF Cash®, an affiliated company of New American Funding, you can make a competitive, true cash offer that is not contingent on financing and close in as little as seven days without having to sell your current home first.

Program Highlights: • • • •

Allows Buyer to Become a Cash Buyer Purchase Your Dream Home Before Selling Your Current Home Help Qualified Buyers Win in Multiple Offer Environment Conventional and VA Loan Programs Allowable

NAF Bridge Loan

Avoid missing out on the home you really want because your current home has not yet sold. This product bridges the gap by giving you funds to cover the new purchase while finalizing the sale of your current home.

Program Highlights: • • •

Use Equity From Your Existing Home Towards the Purchase of a New Home Ability to Present a Strong Non-Contingent Offer, Giving You a Competitive Edge in the Market No Monthly Payments During the Loan Term Reducing the Financial Stress of managing Two Mortgage Payments

NAF Recast

The NAF Recast allows you to buy your next home now and adjust your Mortgage balance later. With a recast, you can purchase without selling first, then apply proceeds from your sales to reduce your mortgage balance and monthly payment.

Program Highlights: • • •

Reduce Principal Balance and Re-Amortize Loan Monthly Payments Reduced Accordingly PMI Can Be Eliminated in Some Instances

The 5-Step Guide to NAF Cash®

GET PREAPPROVED & FULLY UNDERWRITTEN Get pre-approved and start home shopping.

MOVE IN Congratulations! you’re ready to move into your new home.

SUBMIT OFFER

BUY BACK

Secure your new home with a cash offer.

NAF Cash® sells the home back

OFFER ACCEPTED Cash offer accepted & NAF Cash® purchases the home.

EXPERIENCE MATTERS With many years of experience in the mortgage banking industry and extensive practice in originating home loans for both purchase With many experience in thecustomer mortgage banking & refinance, I amyears a firmof believer in excellent service and industry extensive practice inThrough originating home loans for offering theand most competitive pricing. working with both purchase & refinance, I am a Ifirm in excellent New American Funding, a Direct Lender, havebeliever continued to be one of the most knowledgeable Loan Consultants in the area.pricing. customer service and offering the most competitive

Through working with New American Funding, a Direct Lender, I have continued to be one of the most knowledgeable Loan Consultants in the area.

If you are ready to take advantage of our Co-Branded Marketing, contact me today and I can share our Marketing Site and view more Marketing Examples and Ideas.

First Last Title

NMLS# 123456 123.456.7890 First.Last@NAFinc.com

Equal Housing Opportunity. This is not a loan commitment or guarantee of any kind. Terms and conditions apply. Subject to borrower and property qualifications. Not all applicants will qualify. Rates and terms are subject to change without notice. All mortgage loan products are subject to credit and property approval. © 2026 New American Funding, LLC. NMLS #6606. nmlsconsumeraccess.org. 1 MacArthur Place, Suite 800, Santa Ana, CA 92707 naf.com. (800) 450-2010. Not available in: DC, NY, MA, TX, Guam, Puerto Rico, or U.S. Virgin Islands. Borrower is obtaining a bridge loan secured by their current primary residence to use the cash out proceeds towards the purchase of their new primary residence while they await the sale of their current primary residence. This loan product contains a balloon payment and requires no monthly payments during the 12-month term. The entire Equal Housing Opportunity. *This is not loan commitment guarantee of anyorkind.

Subject tomaturity. borrower and property Not all applicants will qualify.

Rates amount of outstanding principal andaaccrued interest isordue at maturity the Terms sale ofand theconditions property,apply. if sooner than Payments doqualifications. not include amounts for taxes and insurand are subject changepayment without notice.

2026will © New American Funding, NMLS #6606. nmlsconsumeraccess.org https://www.newamericanfunding.com/legal/statelicensing/.

NAF Cash anceterms premiums.

Yourtoactual obligation be higher.

NAF Cash,LLC. LLC (“NAF Cash”) is a real estate company that is an affiliated company of New American Funding, LLC.is fulfilled by NAF Cash, LLC, an affiliated real estate company of New American Funding that is managed and operated in compliance with applicable legal and regulatory requirements. NAF Cash, LLC. All products and services supplied by NAF Cash are subject to state availability and contractual terms and conditions. NAF Cash does not originate loans or issue loan MI Real Estate Broker #6502431375. NAF Cash, LLC does not originate loans or issue loan commitments. NAF Cash, LLC charges a Transaction Fee of 1.5%-3.5% of purchase price for its service (fee commitments.

NAF and Cashconditions charges aapply, Transaction Fee of 1.50%-7.5% of W the11purchase price varies by state and844-344-0531. program). License: MI Real Brokerin#6505431332.

Not all varies by state). Terms not available in all states. 41050 Mile Rd, Ste 220,(fee Novi, MI, 48375.

Phone NAF Bridge LoanEstate not available MA, TX. NMLS ID #6606. loansAmerican are eligible for recast.

05/2026 New Funding, LLC. www.naf.com.

Corporate Office Phone (800) 450-2010. 01/2026