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IN ASSOCIATION WITH

2019 Auxiliary Programs Partnership Survey

IN ASSOCIATION WITH

AUXS Insights General Information • • • •

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131 respondents representing 131 schools.

27 states represented.

30% boarding/day schools and 70% day schools.

Approximately a third of respondents have 1 FTE or less in the Auxiliary Department, another third has 1.1-2 FTE, and the final third has more than 2 FTE. Approximately 62% of responding schools report $1 million or less in total gross annual auxiliary program revenue, while 38% report greater than $1 million in total gross annual auxiliary program revenue.

Most Common Partner Entities •

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Contract and Fee Arrangements •

Reasons to Seek Partnerships •

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The top reason identified for seeking partnerships is “Expertise not available within the school” (70%).

According to respondents, “Expanding summer program offerings” (81%) and “Enhancing after school enrichment opportunities” (68%) are the leading ways they utilize partners.

Facility Rentals •

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The majority of schools report that their athletic facilities are in highest demand for rentals including the Gym/Field House, the Athletic Fields, and Swimming Pool.

43% of schools report that their Auditorium/ Theater is also in high demand.

Other high demand facilities include Classrooms, Meeting Spaces, Dormitories, and Dining Facilities.

For more information, visit AUXS.org

Sports (67%) and STEM (59%) lead the list as the program types most frequently partnered with by schools.

The most common partnerships identified by organizations are with “Non-profits” (57%) and other “Organizations for underserved youth” (35%).

50% of respondents report that they have no training or orientation for their partners or vendors.

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The most common fee arrangements with partners include “Per participant fee” (57%) and a “Flat rate for workshop/class/program” (48%).

77% of respondents state that they utilize different fee arrangements with different partners.

The majority of schools (61%) report that the fee is negotiated with each partner, while 33% report that the school sets the fee.

75% of schools report that they use a standard partnership/rental agreement with all of their partners.

A significant majority of schools (94%) report that they use a “1 season/session/year” term in their agreements with partners/renters.

Partnership Value •

Respondents report that their partnerships yield a wide range of value to the school with “Revenue”, “Enhanced program offerings”, and “Increased enrollment” leading the list.

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IN ASSOCIATION WITH

What grades does your school serve?

Is your school boarding or day?

Pre-school

61%

Elementary School

75%

Middle/Intermediate School

81%

High School

75%

What is your total school enrollment?

36%

1-500

1001 or more

In which state is your school located?

70%

Day

What is the current number of year round auxiliary programs staff in your department?

24%

5011000

%

34%

33%

17%

15%

0-1 FTE

1.1-2 FTE

2.1-3 FTE

3.1+ FTE

What is your gross annual auxiliary program revenue?

For more information, visit AUXS.org

2,000,001-3,000,000

1,000,001-2,000,000

1 8 1 6 4 2 2 11 4 2 8 8 1

500,001-1,000,000

New Hampshire New Jersey New Mexico New York North Carolina Ohio Oregon Pennsylvania Rhode Island Tennessee Texas Virginia Washington

250,001-500,000

Alabama 1 California 12 Connecticut 3 District of Columbia 7 Florida 4 Georgia 3 Hawaii 2 Illinois 4 Maine 1 Maryland 10 Massachusetts 24 Michigan 1 Mississippi 1 Missouri 1

0-250,000

14% 24% 24% 24% 8%

6%

3,000,001 +

40%

30% 30%

Boarding (including some day students)

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IN ASSOCIATION WITH

What are your reasons for seeking partnerships/vendors?

Expertise not available within the school (or available during needed time frame)

71%

Access to qualified staff

42%

Supplies not available within the school (e.g. computers, woodworking tools, etc.)

16%

Difficult to find your own staff during needed time frame

50%

Reputation of partner

55%

Ability of partner to bring in new clients/participants

49%

Ability of partner to provide ‘turn-key’ services

46%

Ability of partner to provide the administrative support (e.g. marketing, registration, billing)?

12%

In what ways have you used vendors/partners?

Types of vendors/partners you have used in the past two years

Enhance after-school enrichment options Enhance after-camp enrichment options Augment staffing for after-school programs

13%

23%

30%

Drivers Ed

Test Prep

Handwork / Sewing

Offer weekend programming

24%

10%

60%

School-break programming

Cooking

Writing

STEM/STEAM

41%

33%

68%

Lego

Computers

Sports

Provide activities out of the country

29%

23%

27%

Other

Drama

Music

Visual Art

Expand summer camp offerings Augment staffing within self-run camp

Provide supplies for program Provide funding for programs Provide scholarships for participants Provide field trip or off campus activitie

Other:

Resource for international students Use facilities efficiently and earn revenue Bring other groups to our campus.

Revenue generation in absence of self run program Increase revenue

For more information, visit AUXS.org

30% Other

World Languages, Chess, Debate, Drone, Gardening, Self Defense, Martial Arts, Babysitter Training, Fitness, High Adventure, Yoga, Dance, Bike Riding, Fencing, Design School, Science, Aquatics Sport, App Design, Surfing, Vet Camp, Leadership, Entrepreneurship, Magic, Circus Arts

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IN ASSOCIATION WITH

Does your school or auxiliary programs have partnerships with any of the following?

Public Schools

20%

19% 57%

Non-Profits

41%

For profits Colleges/Universities

Other

Yes, with summer vendors/partners

25% 51%

11%

Organizations for underserved youth Service organizations

Yes, with school year vendors/partners

47%

21%

Sports Leagues Corporations

Do you have an orientation/training with your vendors/partners?

No

34% 15%

How do you typically arrange your payment/fee structure with partners?

11%

Other: Sports teams, Privately owned Lacrosse program, Campus Store, Boy Scout troop

56%

Per Participant Fee Flat rate for workshop/ class/program

Which of your school facilities are in greatest demand for rentals?

48% 21%

% of the Fee

32%

Revenue Split

76%

Gym/Field House

36%

Auditorium / Theater

5%

Chapel

21%

Swimming pool

2%

Visual Arts rooms

20%

Classrooms

9%

Hockey rink

5%

Science facilities

20%

Meeting spaces

68% Athletic fields

11%

Other

Other: Facility Rental Fee, Daily usage, Partners only pay support programs, Hourly, Food Fee and Dorm Fee plus smaller fees for additional use of facilities, Splitting profit, Base rate plus per participant fee

17%

Dining facilities

5%

Challenge Course

Do you have the same fee arrangement for all partnerships with your school?

2%

24% Yes

76% 14% Other

Dormitories; Indoor turf; Land; Tech Labs; Assembly Room

For more information, visit AUXS.org

No

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IN ASSOCIATION WITH

Is the fee set by the school or the vendor/partner?

Set by school

Do you have set partnership/rental agreements created by your school for use with all partnerships and rentals?

Do you allow your partners to use their own partnership/ rental agreements?

34%

Set by vendor/ partner

61%

25% 75%

Negotiated

68%

Yes

What is your standard or most common contract term in your partnership/rental agreements?

Other 3 seasons, sessions, or years 2 seasons, sessions, or years

32%

No

5%

Yes

No

Rate each potential value of Partnerships to your school (1 is least valuable...5 is extremely valuable)

3% 1% 2%

3.73

Revenue Enhanced program offerings

4.03

Increased community outreach

94%

2.83

Improved quality of staff

1 season, session, or year Other: We don’t currently specify a contract term; As long as it is going well and people are signing up

2.28

Increased enrollment

3.15

What are the most common reasons you have ended relationships with partners?

60%

68% Other:

51% 25% 12%

Did not make sense financially

Built in-house capacity Did not meet expectations

For more information, visit AUXS.org

Lack of customer demand for service/program; One program/relationship which has been in place for 35+ years; School usage priority; Staff that don’t meet our standards

Other

Decided to no longer offer that program/workshop

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IN ASSOCIATION WITH

Notable Comments During the summer, we rent classrooms to a local early childhood-play organization, generating income. They run their own summer programming here at our school. We also share information on our school with families participating in that program, generating interest in enrolling in our school.”

We partner with a non-profit organization that is engaged in the broader community and runs year-round programs that support our city. The mission of this organization aligns with ours and allows us to extend our community outreach during the summer.”

Our most valuable partnership is a local lacrosse organization that uses our athletics fields year round for practices and leagues. This is valuable because of the revenue and the fact that it brings our target audience (young girls) to our campus nearly every day.”

We have a church rent a number of spaces on our campus for a year-long contract.

They have a space to worship and we bring in substantial rental income on Sunday mornings, which are usually pretty quiet.”

We partner with a publisher. Together we host a camp expo on the campus. In return, we get exposure and advertising.”

Our chess partnership is our most valuable. We have 3 excellent coaches who help us run tournaments and take players to the nationals. This allows us to run a robust and well known program for all of our students. We have also had several current students apply because of out chess program.”

We work with local program vendors to test-market a new activity or program area off-site, prior to having to make the capital commitment to offer in-house at a later date. This mitigates our risk associated with launching new offerings.”

We have an arrangement with a theatre group and it is most valuable because none of our arts staff is interested in working after school or in the summer and this is the type of offering that is important to have in the mix.”

Our fencing partnership was new last year and part of our summer camp. The program sold out and had a waiting list. We are using the summer camp as a beta test to decide whether or not we could add this sport to our school year athletic program.”

We have a strong partnership with a local soccer organization that enhances our after school enrichment programs, summer camp offerings and is our largest facilities renter.”

For more information, visit AUXS.org

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About Auxiliary Services Organization

About SPARC

The Auxiliary Services Organization (AUXS) was founded to support independent private schools, colleges and universities. Our mission is to help the institutions we serve in this changing environment with expert knowledge and proficiency. AUXS Advisors have extensive experience working with and for schools. Our team of advisors is made up of individuals from the business sector, entrepreneurs as well as school administrators.

SPARC is the premier national conference serving the professional development needs of independent school summer and auxiliary program leaders. Through two and half days of collaborative workshops, keynotes, panels, and discussions, attendees will develop ideas and strategies to implement in their own communities. Our program is designed for professionals with all levels of experience, from those just beginning in their role to others with years of experience.

auxs.org

sparcnational.com