5 minute read
Fair Play
Determined sportswomen across the nation are driving a change in community and business attitudes towards female sports. But there is still a long race to run to achieve any kind of parity with their male counterparts.
As the FIFA Women’s World Cup reaches fever pitch in France, Matildas’ skipper Sam Kerr is boldly embracing her role as the poster girl for women’s sport in Australia.
Advertisement
Ms Kerr’s celebratory back flip is fast becoming the stuff of legend and her face is all over Nike Australia branding campaigns as the Matildas receive more media coverage than ever before.
Even though Ms Kerr has established herself as one of the best strikers in the world, she acknowledges there is still a long way to go before parity is reached on any level for women in sport.
On the surface, advancement of elite female sport in Australia has accelerated since the milestone year of 2017. This was the year Ms Kerr was listed as the number one sports performer on the Fox50, the AFLW debuted, and the Jillaroos continued their dominant run, winning the Australian-hosted Women’s Rugby League World Cup.
The following year, Australia’s female cricketers triumphed on the international scene while the men languished with ‘sandpapergate’ and rugby league launched NRLW with a short but powerful season, satiating a growing call for greater opportunities for women in the code.
Speaking to My Weekly Preview while training in the Netherlands for the Cup, Ms Kerr says support has grown exponentially for women’s soccer since she first laced up her boots to wear the green and gold.
“Australia has got behind us and there has been a lot more publicity around the team and I think that’s well earned. The girls have had a huge part to play in that. The standards of the W-League have certainly lifted and the interest in the team from the last World Cup to now is day and night,” she says.
“With the good comes the bad. We’ve had a positive response from the country and everybody is behind us and loves the way we play. Obviously with that comes the pressure to have to perform. The year that everyone got behind us, we had so many good results and now that is what everyone expects of us. “We love that, we love that we have high expectations, but it has been new for us to have that pressure to win and not disappoint everyone.”
Growing up in an “AFL family,” Ms Kerr played in predominantly male teams and says while she always felt welcome, it was the lack of future opportunity which led her to soccer at the age of 12.
Matilda's skipper Sam Kerr.
Rachel Back @bythewhiteline
Much has changed on the field since then, with Ms Kerr becoming arguably the best player in Australia. She splits her time between the Perth Glory, the Matildas and her US club side Sky Blue FC, where she became the National Women’s Soccer League’s record all-time goal scorer and the first player in its history to score four times in one game, en route to claiming the competition’s 2017 Golden Boot and MVP Award.
Ms Kerr also led from the front as Glory reached the 2016-17 W-League Grand Final, scoring 10 goals and earning the Julie Dolan Medal and Penny Tanner Media MVP Award for her efforts.
While she humbly acknowledges these accolades, she says there is still much to be done to achieve equality, from broadcast and media coverage to pay. In the 2016/17 season, Socceroos star Tim Cahill netted a cool $3.5 million to play for Melbourne City while the following year, the W-League had a total salary cap of $2.2 million to split across nine clubs and 181 players.
These types of figures are not unique to Australia. The ABC reported teams at the 2019 Women’s World Cup will be fighting for just 7.5 per cent of the purse handed out at the 2018 Men’s World Cup in Russia.
The disparity means even if the Matildas win the tournament this year, the team will win $5.74 million, half of the $11.47 million the Socceroos earned last year when they were knocked out at the group stage level.
With the Women’s World Cup final selling out in just half an hour, Professional Footballers Australia has asked for an immediate doubling of total prize money from $43 million to $82 million. When you look at the $575 million prize pool given to men’s teams in Russia just last year, it doesn’t seem like a huge ask.
This is a pay gorge, not a gap, and this is even more apparent in the AFLW and NRLW, with female players still working full-time jobs to supplement the small amount they receive for their efforts on the field. Ms Kerr says the issue is something all female athletes are fighting to progress.
“You can’t just go from zero to 100 [on equality]. I think all us girls playing in the W-League are really proud that it’s our 11th season going in and we take steps every year and increase things like pay, length of the season and the amount of players on teams. It’s these details that end up making the league so much better in the long run.
“I truly believe that it’s a process and it’s not going to happen overnight. The W-League is doing a good job of leading the way. [Parity in sport]has got a long way to go, but we are enjoying the ride and enjoying proving people wrong.”
Organisations like Women Sport Australia (WSA) have been working tirelessly for years to improve pay, career progression, training facilities, media time and leadership and mentoring opportunities for women in sport.
“Women only make up 3.9 per cent of CEOs in sport and there are only 13.4 per cent of women chairs in sport,” WSA president Carol Fox says. “Media coverage is still sitting at about 11 per cent. That hasn’t changed since I started studying in 1981.”
A large percentage of girls leave sports at the age of 12, but Ms Fox says the growing number of codes offering elite pathways provides role models that will encourage women to stay in sport.
“The old story that no one wants to watch female sports has been blown out of the water and while there are elite pathways there now, we need more parents and committees to be proactive at a grassroots level and make a stand so that things will change,” she says.
“There are still girls at local clubs getting dressed in their car because there are no change rooms for them. If you go down to a field with girls and boys teams training, you will find that the boys are training close to the facilities, while the girls are the furthest away.” Law lecturer Simone Pearce specialises in sports law and discrimination at the University of the Sunshine Coast, is an active board member for the Sunshine Coast Lightning and a national board member for Little Athletics.
She says sponsor confidence has been the “handbrake” that has slowed down parity for female athletes. She says it was only a few years ago that the national netball competition was paying television broadcasters to air their games, but the advent of the Suncorp Super Netball series in 2017 has flipped that on its head.
But she adds most female athletes are paid “peanuts”. “The average NRL player will get around $250,000, while the average Suncorp Super Netball player will get $50,000. That’s just 20 per cent, and while we are celebrating every advancement, like tennis reaching parity in their prize money and female surfing in the last few weeks, there is a long way to go across many codes.”
Ms Pearce, who has a 12-year-old daughter, says responsibility for change reaches down as far as the grassroots clubs, and she is pleased to see more soccer and rugby sevens girls teams on the Coast.
“Once a girl turns 13, there is a national discrimination law that says if they are playing rugby or soccer, we don’t have to put them in the team anymore. I know of two very skilled girls, one who is 13 and one who is 14, who have had to change clubs and leave their school teams to find a club team that’s prepared to take them,” she says.
“Why don’t we change the rules? Society makes the rules up, so we could make a girls team with different ages within it so that they can keep playing.”
We can all do something to improve conditions and the future of women in sport, and for Ms Pearce, it comes down to three simple things: “Pay, play and watch.”
Words: Roxanne McCarty-O’Kane.
